I love the idea of embracing your weirdness—and I’ve basically lived it since my teen years. But I want to add three corollaries:
Present your weirdness in ways that foster, rather than cut off, communication. So, in my case, living in a socially conservative farm community, I’ve chosen not to wear skirts even though I find them very comfortable—because I want my neighbors to understand that while I’m different from them in many ways, we still inhabit the same neighborhood and have more in common than they might think. I made different, more outrageous, choices in other places I lived in. Marrying and having kids, recognizing that my decisions impact other people, was another encouragement to dial it back. But I still publicly label myself as a “marketing heretic,” still post unpopular views in public places, still invite people of all viewpoints to engage with me (as long as they do so civilly). And I can proudly point to many examples where my activism has made the world a better place, both within the business community and in the wider world.
Listen and engage when your weirdness starts to set up barriers. Let people express their discomfort. Strive to uncover their deeper feelings. Find points of agreement and build the discussion out from there.
Bring your weirdness to the table but BE at the table! Participate actively in your community. I spent 9 years on my town’s Long-Range Plan Implementation Committee and have attended almost every Town Meeting for more than 25 years. In the 17 years before that, I was actively involved in the government and social infrastructure of the small city where I was living, both through board service and community organizing and through electoral work. I believe that service de-demonized the way several members of our town Planning Board perceived me. I went from newcomer/troublemaker who had organized the movement that blocked a big, totally inappropriate mountainside housing development to a person whose input was valued and seen as vested in keeping the character of the town.
How do you bring your nonconformity into your work, how do you make it a strength, and how do you engage with people who might feel threatened by it?
This could be quite the game-changer: a new technology that turns gas piping from a useless and expensive “stranded asset” to a powerful lever to green entire business and residential districts. And New York State just passed a law to encourage it.
On a quick look, I don’t see any obvious flaws. Do you? Please leave it in a comment. I’ll be taking a more in-depth look at this in my March newsletter. If you’re not a subscriber yet, please visit any page at my main website, https://goingbeyondsustainability.com/ You’ll get some nice gifts for subscribing, too.
Guest post from Bob Burg—may it inspire your success in 2024. I first discovered Bob through a newsletter he used to do called Winning Without Intimidation, some time in the 1990s–which was all about getting your desired outcome through kindness, compassion, and empathy. I still use many of those teachings.
Bob Burg, speaker and author on success through kindness and compassion
He published this in his current newsletter, Daily Impact, on December 29. I just love the frame that only one partner has to think of an interaction as a collaboration to achieve dramatic success, even if the other party sees an adversary. What a wonderful abundance frame—and so applicable to entrepreneurs! You can subscribe at Burg.com (scroll down to just above the footer). Used with Bob’s permission.
—Shel
Use This Concept, Which Is So Much More Productive Than Competition…
By Bob Burg
It ranks right up there with my all-time favorite quotes:
“I never saw the opposing pitcher as my adversary, but rather as my ‘partner’ in hitting home runs.” ~Sadaharu Oh (868 Home Runs)
This statement is perhaps the ultimate in collaboration.
And the Japanese professional baseball legend knows what he’s talking about. He remains the all-time leading home run hitter in the world…ever!
“But,” you might ask, “certainly the pitcher isn’t wanting to collaborate on this. The pitcher wants to strike the batter out, right?”
Indeed! Which leads to a very important truth…
Key Point: There are times when both parties don’t even need to be in on the collaboration in order for it to occur.
As long as at least one of the parties involved — whether we’re talking about an interpersonal conflict, a business negotiation, or a home run — has the proper attitude, they will approach the situation from a frame of collaboration, which is really nothing less than a frame of love.
And love conquers all.
You could even say that…it’s the ultimate home run.
Today’s Exercise: Recall a time when you witnessed collaboration, even though only one person *at first* seemed to be “in on it.” Based on the attitude of the first person, did the second person seem to naturally become more involved?
Now think about how *you* can set a frame of collaboration, even when the other person isn’t quite in on it…yet.
He has supported Israel’s strategically idiotic and morally bankrupt wildly overreactive response in Gaza, resulting in the deaths of some 20,000 people (mostly civilians and including thousands of innocent children)—and the homelessness of millions; the US even vetoed a ceasefire resolution at the UN
And yet, assuming he’s the candidate in November, he will get my vote. I admit he might not if the US had adopted ranked-choice voting. But until it does, a vote for any third-party candidate is a vote for the main opponent of your preferred candidate. More importantly, I believe that the bad things Biden has done have been part of his own effort—sometimes accurate and sometimes off-base—to leave the world better than he found it. He is, fundamentally, a good person, And despite never having a majority in both houses of Congress, he’s done quite a bit of good as president:
Replacing skepticism with science on topics ranging from global climate change to the safety of COVID vaccines
Restoring US leadership on the world stage after it was torn to shreds by his predecessor
Supporting labor, the middle class, the poor, and the disenfranchised—and doing his best to hold big corporations and the super-rich accountable for dong their part
Championing the right to vote—and the right to have that vote properly counted
Please make sure you’re registered to vote. That your friends know why you will vote for Biden. And that the records of these two men while in office leave no choice.
Today, I spent two hours with my heartstrings tugged at a concert of the Jerusalem Youth Chorus—where Palestinian teens and 20-somethings from East Jerusalem sing—and compose—together with their Israeli Jewish counterparts from West Jerusalem. In June 2014 (a time of relative peace), I attended an equally moving concert in the Galilee (northern Israel) by Diwan Saz, a modern combo whose performers that night included a 10-year-old Bedouin boy (with a gorgeous voice) and a Chassidic rabbi, among others.
Those hopeful events seem far away an out of reach as we mourn the tragic and avoidable loss of over 4000 lives on both sides this month.
We have to somehow prevent even greater losses of life—and to reset!
Ultraorthodox Jews protest in London for Palestinian rights. Photo by Alisdare Hickson from Woolwich, United Kingdom, CC BY-SA 2.0, via Wikimedia Commons
Let’s start with some points I hope everyone can agree on:
Innocent people have been killed and hurt for decades, and nothing will bring them back
The violence has not worked, no matter who commits it
Both Arabs and Jews have claims on the land going back thousands of years
They also claim common ancestry with both honoring a heritage that started with Abraham. They eat very similar foods, speak languages with many cognates, and have both had to adapt to the harsh desert that surrounds them.
It is long past time to find a workable solution
From that very rudimentary framework, could we perhaps evolve to:
We all are carrying deep hurts. An eye for an eye doesn’t just leave everyone blind, because it will eventually leap from eyes to other things. So an eye for an eye, ultimately, leaves no one standing. Can we accept not only that the past is filled with violence, cruelty, and the spewing of hatred/dehumanization—but that all sides would benefit from moving past this?
Can we look to the world for other examples of long-standing hostility and violence transforming into something better—such as the Truth and Reconciliation process in South Africa and Sierra Leone and the peace process in Northern Ireland?
Can we finally break the cycles of fear, hatred, and grief that seem to lock everyone into ever-deeper and more destructive cycles of violence?
Can the barriers—both physical and psychological—between the two cultures be removed so that Israelis and Palestinians who are kept apart by laws and physical barricades learn to work, play, and live together; there already are several small projects that are a great start, such as:
Combatants for Peace, which presents touring programs featuring one person who fought in the Israeli army and another who was involved in the Palestinian resistance, now working together for peace despite some of them experiencing injuries, imprisonment, and all of them mourning the loss of friends and family members in the conflict
It takes great courage to organize for peace when the leaders of both communities feed their population an unending diet of hatred for the other side. In the Middle East and around the world, many people have been killed for trying to make peace.
I have visited Israel and Palestine twice and have family and friends (both Palestinian and Israeli) in both Israel and Palestine (in the West Bank). I’ve stayed in the homes and hotels of Palestinians, with a Chassidic family, in a Druze village, a Transcendental Meditation village, a kibbutz, and an Israeli settler community on the West Bank. I’ve met with a blogger in Ramallah and with leaders of several Israeli peace organizations. I’ve also participated in Middle East peace groups in the US going back to the early 1980s. The vast majority I’ve talked to over the years, no matter what their ethnic or religious heritage, just want peace. The governments are not giving it to them. Surely there are better ways to solve things than yet another war in a long and brutal series of wars!
NASA photo tracking 2011 Superstorm Sandy. Attribution: NASA Goddard Space Flight Center from Greenbelt, MD, USA, CC BY 2.0, via Wikimedia Commons. Tracking_a_Superstorm_(8970258657).png
A friend posted her fears that the extreme weather we’ve pretty much all been experiencing is only going to get worse…that coastal cities (which includes most of the world’s great centers) are going to be hammered by storms that will make Hurricane Sandy—which wreaked havoc in NYC and elsewhere—feel like a gentle rain…wildfires that consume vast acreage, depleted aquifers that cannot regenerate and can no longer supply our farming needs…
I agree with her that the current path will lead to multiple calamities. But I remain optimistic that the rapidly closing window to fix it is still open for now; we can still reverse the destruction. We know how: innovation has reached astounding levels in the last 20 or 30 years, and we humans have developed and piloted hundreds of cool technologies and processes that accomplish multiple good outcomes with zero-to-minimal harm.
But we are 50 years late in making meaningful progress and we can’t be wasting time debating whether human-caused climate change is real. Nearly unanimously, scientists who are not funded by polluters agree that humans have accelerated climate change significantly. And even if the climate change is nothing more than the earth making course corrections, we still need to address/reverse/prevent the effects if human civilization is going to continue in anything like the way we know it.
With light editing for context and to mask the identities of others who posted in the thread, this is my response:
My Response to the Gloom-and-Doom Post
One thing we can all do—homeowners, tenants, farmers, business owners—is STOP SQUANDERING CLEAN WATER! We waste far more than we actually consume, and this has serious consequences as aquifers dry up. I just read this morning in a book called The Sustainabiity Scorecard that certain prescription drug manufacturing processes generate up to 7700x the product weight in waste, most of it water. I’ve said for more than 20 years that while our descendants might forgive us for squandering oil (which has substitutes), they will NOT forgive us for squandering water, which is essential to life.
Like most pieces of climate change, we’ve known how to fix the problems for decades—but we can’t find the political will. We should be living in a circular economy by now, where waste is transformed into input. We should be powering that economy with clean and renewable power sources including not only the common ones like solar and wind but more advanced, less well-known technologies like harnessing light and natural electrochemical reactions (see Gunter Pauli, The Blue Economy 3.0). We have known how to do this since at least 2001, and we’ve known we need to do it since at least 1970. This is our last chance to get it done before the scenarios [the original poster] is worried about become everyday reality—and lead to constant civil unrest, widespread famine, and various other calamities that dwarf anything we’ve experienced. Science fiction writers like John Brunner have been describing that awful world for generations, because they could see the logical consequences of hiding our heads in the sand and pretending everything can go on as it has.
BTW *I* am actually an optimist on this. I believe we can still fix it, but we damn well better hurry up and commit society to solving these interrelated problems just as we committed ourselves globally to de-fanging COVID (with amazing success in a very short time)—but the longer we wait, the harder the task. The window is closing while we squander the 50-60 years we’ve had to get it done.
And thus I AGREE with [another commenter]’s paragraph about mitigation. Yes, engineers and designers can fix a lot of stuff—especially if they come in not attached to particular solutions but look holistically at how integrated solutions can not only address multiple problems at once (e.g., climate, waste disposal, water and food insufficiency, human comfort) but provide lots of jobs and community revitalization at the same time. But too many engineers have been trained in the existing, failing ways of thinking. We need to think circular and lifecycle impacts (including end-of-product-life disposal or repurposing), with closed loops, zero waste, net energy consumption, or pollution, etc.—and not linear thinking that only acknowledges processes production cost. Engineering as usually practiced has a tendency to externalize things like disposal costs onto the backs of us taxpayers and our progeny.
I also agree that we need to look at pollution, waste disposal, etc. in other industries including chemicals and battery manufacturing, and I don’t see electric cars or solar panels as panaceas.
But I totally disagree with most of his other points. The overwhelming scientific consensus, at least of scientists not funded by fossil companies or others who would have to drastically alter their processes (and temporarily lower their profitability) to fix the mess they helped create, is that human-caused climate change is real, and extremely dangerous.
[Original poster] brings up fusion, as she often does. Fusion sounds great in theory, but I’ve been hearing for my whole life that it’s just around the corner, and yet we never turn that corner. We can’t sit around waiting for fusion. The most optimistic predictions still put it pretty far down the pipe as a mainstream energy source. Yes, let’s keep the research going, but meanwhile, dig ourselves out of this deep hole of our own making.
I know [the original poster] is also a fan of small-scale nuclear fission, but I am not. [In her response to my comment, she corrected me and said she is not either.] If you want to know why, visit https://clamshellalliance.com/statements/statement/ (disclosure: I provided some minor help in writing this, particularly the section on accidents). I have some expertise here: my first of ten books was on why nuclear fission is a big mistake. It was written in the aftermath of Three Mile Island (as a revision/update of a much older book by my co-authors) and I updated it again—for a Japanese publisher—after Fukushima.
Several years ago, I brainstormed a list of 111 things the average person can do to reduce carbon and water footprints. It’s not comprehensive, it’s not necessarily the most important—it’s just one person’s brainstorm from around 2009. It retails for $9.95 but I’m giving it away. Just visit https://goingbeyondsustainability.com/#Freebies and click “Painless Green” (yes, you will need to provide your email and subscribe to my monthly newsletter—but you can unsub if you don’t like it).
El Greco’s painting of Jesus chasing the money changers out of the temple. Via Wikipedia.
There is a part of me that hopes the Republican Party nominates DeSantis, because when he loses the general election by a huge margin, it will be a repudiation of the entire loathsome cloak of hatred that DT and RDS both stand for. No one will be able to make a case that it was merely a rejection of DT’s criminal activity, egomania, lack of loyalty to those who stood by him, and/or incompetence.
I like to think–and maybe it’s a delusion–that the vast majority of US voters want no truck with either of these men’s open racism, homophobia/transphobia, self-defined “Christian” nationalism, xenophobia, attacks on women’s reproductive rights, love of guns more than the right not to be randomly shot, and all the rest of it.
If I were to flag every passage of Jesus living His life and preaching His truth in direct opposition to the intolerance, violence, and small-mindedness of these “Christians,” this post would go on for many pages. But the elevator-pitch version is simply this: If you call yourself a Christian and claim to follow the teachings of Jesus, you must be willing to accept and even celebrate values like peace, nonviolence, diversity, equality, respect for the natural environment, fair treatment of “the stranger” (immigrants, those of different races or ethnicities or gender orientation), and improving the lot of the poor and the ostracized.
And as an immigration justice, social justice, and environmental activist who has read the Gospels more than once even though I’m not a Christian, I welcome His allyship.
Bothsidesim, as you might have guessed, is the mainstream media’s tendency to pretend that reporting objectively requires covering “both sides” with equal weight. But here are a few problems with that approach:
Often, there are many more than two sides. Bothsidesism pushes other voices and more nuanced analysis to the margins, just as the two-party system that drives most US politics. Not everything can be separated into either/or, black/white, environmentally friendly/environmentally harmful. A great example would be US Supreme Court decisions in the 1970s, where Justices would frequently write concurring opinions that raised issues and perspectives outside the “official” opinion (this is less true of the current court, which disposes of many cases in the “shadow docket“).
When there are just two sides, one side may be well-reasoned and make a compelling case, while the other puts forth “alternative facts“–in other words, lies–to build a case based on demagoguery or deceit. (The link goes to an NBC clip of then presidential advisor Kellyanne Conway, 2 minutes in, introducing the term in an interview early in the term of the 45th US president–and the interviewer, Chuck Todd, calling her out immediately.)
Bothsidesim turns any contest of ideas into a “horse race” where the issues get swept aside in favor of who appears to be the better debater.
The current “debate” over DT’s federal indictment in the document-hiding case shows what happens when bothsidesim runs amok–and this is NOT about Republican vs. Democrat. While some media fall all over themselves to cry, “both sides did this,” quoting hyperpartisan pols like Ted Cruz, there is a lot of similarity between the approaches of Republican former VP Mike Pence and Democratic former VP (now president) Joe Biden, and basically none between either of them and DT.
DT falsely claimed all the documents had already been turned in and stalled so long that the government sent in the FBI to retrieve them. Also, DT’s document trove reportedly includes important military secrets, and DT showed these to people who were not authorized to see them–potentially putting our country and its military at risk.
The astute historian Heather Cox Richardson provides an equally current example thousands of miles outside the US. She quotes Timothy Snyder, a Yale scholar of authoritarianism on the recent Russian attack on Ukraine’s Nova Kakhovka Dam:
Snyder warned journalists not to “bothsides” the story by offering equal time to both sides. “What Russian spokespersons have said has almost always been untrue, whereas what Ukrainian spokespersons have said has largely been reliable. The juxtaposition suggests a false equality,” he wrote. “The story doesn’t start at the moment the dam explodes. For the last fifteen months Russia has been killing Ukrainian civilians and destroying Ukrainian civilian infrastructure, whereas Ukraine has been trying to protect its people and the structures that keep them alive.” “Objectivity does not mean treating an event as a coin flip between two public statements,” he said. “It demands thinking about the objects and the settings that readers require for understanding amidst uncertainty.”
Let’s hope that becomes the mantra for journalists everywhere.
Today, along with feeling gratitude for those millions of people over the US’s history who served in the military to defend democratic ideals, I’m feeling troubled that so much of the world still sees war as a way to solve problems.
War only creates problems. It doesn’t solve them. But when someone else starts an aggressive war, are there other choices?
The war in Ukraine has been going on for about 15 months, since Putin’s invasion. Some people say it’s been going on since 2014, when he annexed the Crimea. Putin certainly had other choices–but once he invaded, did Ukraine?
Yesterday, I came across two very different perspectives that both feel to me like they have validity, even though they contradict each other.
A withdrawal of US support from Ukraine at this point would not lead to peace; it would lead to the most horrifying climax of the war. Russia would simply deliver its final brutal blow to Ukraine, pummeling it to the point where it would no longer exist as a separate nation…
Regardless how we got here, our only choice at this point is to either support Ukraine or to not. While the United States should do everything possible to support a negotiated settlement, our goal should also be a negotiated settlement in which Ukraine still has a chance to exist.
But she recognizes the need to address the root causes:
The best way to solve conflicts is to prevent them from occurring to begin with, and if I had had the choice, I would have made very different foreign policy decisions related to Russia over the last 40 years. We must set an entirely new and different trajectory of military involvement in the world, one in which we are not the world’s policeman but rather the world’s collaborator in creating a world in which war is no more.
Zunes however further cautioned against intervention. “Before we start talking about fighting dictatorships, we should stop propping up dictators”, he advised, highlighting the fact that 57% of the world’s dictatorships receive arms from the US. Instead, he appealed to the success of nonviolent methods.
Meanwhile, one of the other team members arguing against militarized intervention pointed out that the US’s claim that it’s a democracy is a lot weaker than it was:
Closing the debate, Peter Galbraith argued that we must use the effectiveness test when determining whether to fight for democracy. “Yes, there are times we should fight and we have fought successfully,” he proclaimed, but “the wars in Afghanistan and Iraq demonstrate why it is not feasible to fight for democracy outside the West.” He criticised the Reagan administration’s embracing of Pinochet, under which Bolton served at the time.
Galbraith further argued that both an independent judiciary and political parties accepting election results are essential features of a successful democracy – neither of which the US possesses. He claimed that the Supreme Court has “become more partisan, more extreme right wing, more an instrument of the Republican Party” since 2000. This is referencing George W Bush’s electoral victory in Florida, where a divisive landmark Supreme Court ruling stopped the recount of votes. If the count hadn’t been stopped, Bush’s opponent Al Gore could potentially have won…
Galbraith concluded: “Rather than looking for authoritarian dragons to slay far from home, America should be fighting to save our democracy at home.”
Chris Brogan borrowed an idea from James Altucher: “Write a list of ten things every day. They can be 10 anythings. Ten terrible dates. Ten places to visit. Ten desserts I want to eat this year. Whatever.”
I won’t commit to making a list daily, but I was inspired to create these two after reading Chris’s post (which includes several samples of his own lists).
World Issues
Help figure out how the 30-40% of food that’s wasted can instead be rechanneled to feed those who are starving–and help that get implemented (perhaps this is a place I can target my speaking; see Personal Goal #2, below)
Help amplify the voices of those better qualified than I am to show countries how to solve disputes without going to war
Help build more bridges between/among Left and Right/”woke” and “non-woke”/Muslims and Jews and Christians, etc.
Corollary #1 to #3: Explore and amplify alternatives to counterproductive communication styles: calling-in instead of calling out, respect and listening while searching for common ground instead of shaming
Corollary #2 to #3: Help people to understand that they are not stuck–that just because they have been caught in bad patterns doesn’t mean they are trapped there forever
Continue to demonstrate that baking environmental and social justice directly into companies’ products, services, and mindsets can be highly profitable–find ways for this idea to gain much more traction in the mainstream business world (without having to join that world)
Expose more companies to principles such as biomimicry, multiple function, and circular economy so that they can better understand the financial benefits of deep reimagining, deep re-invention, and regenerativity
Show companies that solving these big problems while increasing profitability requires a mixture of Great Leaps and Kaizen, different in different situations–and that they can do both at once
Corollary to #5: Bring the holistic and systemic analysis that helps determine the right solutions in the right situations, and recommend implementation strategies
Help change mindsets from despair to active, participatory hope: helping everyone I meet understand that he/she/they have the power to effect meaningful change, in their own lives AND in the wider world. Show how ordinary people (usually working with others) have created movements that changed history.
Personal Issues
Probe, discover, and overcome whatever internal barriers are still preventing me from achieving at a higher level–both in terms of impact and revenue–made good progress on this but clearly still have work to do
Book more speaking gigs that pay a fee, whether virtual or live-stage or hybrid–especially international speaking that allows me to explore more parts of the world
Land two or three new long-term consulting clients in the profitable social/environmental justice part of my business
Find steady, decently-paying markets for articles or other types of content, as I had before
Create the right offer for more readers/viewers/listeners to engage with me and come into my orbit
Implement more of the enormous amount of good advice I’ve been given over the past few years
Pick one of the several projects I’ve been tossing around, start it and run it: launch the retreat, the course, the pay-to-participate mastermind/mentoring group OR (not and) the resume-method licensing program
Address issues of fatigue and focus, including lack of motivation, lack of follow-through, and more
Keep up with the torrent of email, LI and FB messages, etc. and figure out a way to spot and respond to the important ones
Continue to be a force in my grandson’s life, even if his parents move out of the area
And what are yours?
Please feel welcome to comment with some of your own goal lists. You don’t need ten things. Even one or two. And yes, you can share a whole list of ten if you want to. Just keep in mind that comments will be moderated and abusive or spammy ones will be removed.
