Category: Environment

By Posted on Posted in Activism, Consumer Issues, Corporate Social Responsibility, Energy & Sustainability, Environment, Ethics in Government, Greenwashing, language, Mindset Tagged with , , , , ,
Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz
Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz

Of all the eamples of greenwashing I know, none is more insidious than the way the nuclear power industry pretends to be green. In reality, it’s super-dangerous, with at least a dozen serious issues that threaten our liberty,our property, and our very lives. Nuclear power is unsafe, uneconomical, and is not a solution to the climate crisis. My first book was about this, and when I updated it after Fukushima for a Japanese publlisher, I saw that it was still unviable, and still a threat.

If you live in the US, the Senate and House will be going to conference committee to workout their different versions. And this is our chance to stop this horrible bill from becoming law. Below is the letter I’m sending to my Senators, which contains a lot of information about the issue. If you are moved to take action, please copy or modify it and send it it to your own Senators and Representive. You can reach them easily by clicking the Senators button at http://senate.gov and then selecting your state. You also have my permission to share it widely, including with groups you’re involved with and with the media. Don’t forget to change the blankline to the recipient’s name. I usedthe subject line, “Please STOP the Price-Anderson Act renewal–our lives depend on it”

Here it is (note that I have removed the fronts of web addresses because at least some Senators block a submission that has many hyperlinks):


Dear Senator ________:

As your constituent, I urge you in the strongest possible terms to REMOVE the giveaways to the nuclear industry from the reconciliation package. If we examine the package closely, we discover that:

1. It RENEWS the grossly inadequate and highly taxpayer-subsidized insurance “protection” of the Price-Anderson Act for 40 (House version) or 20 (Senate version) years, leaving the public almost completely unprotected from financial loss in the event of an accident. This is one of the worst bills ever signed into law, capping insurance payouts for nuclear accidents at absurdly low levels. Price-Anderson originally capped the federal share at just $500 million per accident plus another $60 million from the utilities, according to the 1969 book Perils fo the Peaceful Atom by Richard Curtis and Elizabeth Hogan, pp. 194-195. The private utility coverage has since expanded through secondary coverage, with nuclear utilities retroactively assessed to cover up to $16.097 billion per accident, according to a January 2024 report to Congress by the Congressional Research Service, crsreports.congress.gov/product/pdf/IF/IF10821. By contrast, actual dollar losses from the single 2011 disaster at Fukushima are estimated at $20 trillion—more than 1000 times as much (see ncbi.nlm.nih.gov/books/NBK253929/#:~:text=The%20total%20cost%20of%20the,Bottom%20nuclear%20plant%20in%20Pennsylvania ). Property owners and taxpayers are expected to make up the difference. And this doesn’t even count non-dollar or indirect costs such as injury and death, loss of land for generations, forced relocations, loss of agricultural revenue, and more. According to this Newsweek report, 14,000 people were forced to relocate after the Chernobyl accident closed a 1040 square-mile area back in 1986 (38 years ago)—and scientists don’t expect that area to be safe again for at least 3000 years. See newsweek.com/chernobyl-aftermath-how-long-will-exclusion-zone-uninhabitable-1751834
2. It REMOVES much of the licensing oversight from new nuclear power plants. These are crucial protections for civilians. The nuclear power industry has had a long history of not factoring in things like earthquake faults when siting n-plants.

It is also important to note that well beyond the three catastrophic accidents (Fukushima, Chernobyl, and Three Mile Island) we all know about, there have been at least 133 potentially serious accidents just in the brief span since the birth of the industry in the 1950s. See en.wikipedia.org/wiki/List_of_nuclear_power_accidents_by_country. We have been extremely lucky that only three wreaked significant damage.

Finally, the claim that nuclear is necessary as a tool to fight climate change is false on three counts:

• Clean, renewable energy can do the job better, more reliably, and MUCH faster (see sciencealert.com/here-s-why-nuclear-won-t-cut-it-if-we-want-to-drop-carbon-as-quickly-as-possible , sciencedirect.com/science/article/abs/pii/S2214629618300598 , and https://clamshellalliance.com/statements/statement/ )
• Many parts of the nuclear power cycle other than feeding radioactive materials through a reactor have a big carbon cost (see nrc.gov/docs/ML1014/ML101400441.pdf , especially Page 2)
• When something goes wrong, as noted above, the detriments far outweigh any potential benefit.

It is long past time to end the subsidies for this dangerous, economically unworkable, and poorly performing technology and turn our attention to the real solutions such as solar, wind, and geothermal—and energy conservation/efficiency, which are the low-hanging fruit (see eia.gov/energyexplained/use-of-energy/efficiency-and-conservation.php ). I urge you to not only support true green energy but to convince your colleagues to block this terrible initiative.

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By Posted on Posted in Activism, Environment, Ethics in Government, language, Mindset, Politics, propaganda, Protests and Crackdowns, Psychology, Social and Economic Justice Tagged with , , , , , , ,
  • If you have a socially or environmentally conscious business…
  • If you are an activist on any issue…
  • If you work in any way to better the lives of disempowered people—whether the disempowerment is social, cultural, medical, geographical, or any other cause…

Please read this next paragraph VERY carefully. It’s from today’s Letters from an American by Heather Cox Richardson (emphasis added):

How religion and authoritarianism have come together in modern America was on display Thursday, when right-wing activist Jack Posobiec opened this weekend’s conference of the Conservative Political Action Conference (CPAC) outside Washington, D.C., with the words: “Welcome to the end of democracy. We are here to overthrow it completely. We didn’t get all the way there on January 6, but we will endeavor to get rid of it and replace it with this right here.” He held up a cross necklace and continued: “After we burn that swamp to the ground, we will establish the new American republic on its ashes, and our first order of business will be righteous retribution for those who betrayed America.”

This is a major Washington conference of influencers. Take it seriously! That is one of many ways fascism rears its ugly and dangerous head. Trump actually quoting Hitler, repeatedly, without attributing him is another. A series of Supreme Court decisions and new repressive state laws add more heads to this horrible Hydra.

The good news is they can’t do this without our help. Staying home on Election Day helps the wannabe fascists. And since most parts of the US don’t have ranked-choice voting yet, so does voting for a third-party candidate in the general election. Oh, and showing up helps our cause and hurts theirs. Show up to lobby your Members of Congress and your state and local elected officials. Show up in the streets to participate in protests against harmful policies or support demonstrations for those you favor. And show up to vote!

If, as I do, you disagree enough with Biden’s policies that you have a hard time voting for him, show that in the primary. Show up to vote and don’t vote for him. Either leave the president line blank or vote for an alternate candidate. My Primary is March 4 and I will either vote for Dean Phillips, who is slightly left of Biden, or write in Green Party candidate Cornell West.

But I recognize that Biden, barring some major development like a major health crisis, will be the nominee. And even though I live in a reliably Blue state, I recognize that his likely opponent will contest the results if they are anything less than an overwhelming victory for Biden.

And let’s not forget that Trump has promised to be even worse on immigration—and on many issues—than he was during his time as President.

I want that margin to be as big as possible, so come November, I will cast my vote for democracy and against fascism, despite Biden’s betrayal of his campaign promises on issues that include unnecessarily harsh positions on immigration and his relentless support of the brutal regime in Israel and its devastation of Gaza, despite his energy policy that doesn’t do nearly enough to curb fossil fuel and embraces the false narrative that nuclear power is part of the climate solution (I’ve written a book on this; nuclear is a problem, not a solution), and despite many other reservations.

Remember the prophetic words of anti-Nazi Pastor Martin Niemöller

First they came for the socialists, and I did not speak out—because I was not a socialist.

Then they came for the trade unionists, and I did not speak out—because I was not a trade unionist.

Then they came for the Jews, and I did not speak out—because I was not a Jew.

Then they came for me—and there was no one left to speak for me.

And speak out! Speak out for the socialists, the trade unionists, and the Jews. Speak out for Arabs and Muslims, for immigrants from anywhere, for people in the LGBTQ community, for those with disabilities, for those who Trump has threatened with retribution that includes rounding up and detaining opponents.

Speak out. For democracy. For decency. Speak out, ultimately, for yourself.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Abundance and Prosperity, Activism, Business Ethics, Consumer Issues, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Innovation, People Helping People, Politics, Science, Social and Economic Justice, Talking to the Other Side, Technology, Uncategorized Tagged with , , ,

This could be quite the game-changer: a new technology that turns gas piping from a useless and expensive “stranded asset” to a powerful lever to green entire business and residential districts. And New York State just passed a law to encourage it.

The article is called This Emerging Green Technology Could Decarbonize Buildings and Provide Good Union Jobs. It’s a pretty quick read, and a remarkable one.

On a quick look, I don’t see any obvious flaws. Do you? Please leave it in a comment. I’ll be taking a more in-depth look at this in my March newsletter. If you’re not a subscriber yet, please visit any page at my main website, https://goingbeyondsustainability.com/ You’ll get some nice gifts for subscribing, too.

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By Posted on Posted in Activism, Diversity, Environment, language, Mindset, Politics, propaganda, Protests and Crackdowns, Psychology, Science, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , , , ,

I often find myself disagreeing with, disappointed in, and even demonstrating against President Biden’s policies.

And yet, assuming he’s the candidate in November, he will get my vote. I admit he might not if the US had adopted ranked-choice voting. But until it does, a vote for any third-party candidate is a vote for the main opponent of your preferred candidate. More importantly, I believe that the bad things Biden has done have been part of his own effort—sometimes accurate and sometimes off-base—to leave the world  better than he found it. He is, fundamentally, a good person, And despite never having a majority in both houses of Congress, he’s done quite a bit of good as president:

  • Shepherding a phenomenal economic turnaround, the best post-COVID economy in the world, and creating or recovering hundreds of thousands more jobs
  • Replacing skepticism with science on topics ranging from global climate change to the safety of COVID vaccines
  • Restoring US leadership on the world stage after it was torn to shreds by his predecessor
  • Supporting labor, the middle class, the poor, and the disenfranchised—and doing his best to hold big corporations and the super-rich accountable for dong their part
  • Championing the right to vote—and the right to have that vote properly counted

As I write this BEFORE the first primaries and caucuses, that opponent is likely to be the orange-haired former president. Yeah, the guy who is facing more than 90 felony counts, who has bragged about a history of sexual abuse (and been accused of many others and found liable in one he didn’t admit to). The serial liar who was caught in 30,000 false statements just during his four-year presidency. The narcissist who thinks rules and laws don’t apply to him. The person who stacked the Supreme Court with people who have undermined the values shared by most US citizens, overturned longstanding legal precedents, and for the first time in modern history, stripped away the rights of whole classes of people.

And, let’s not forget, the man who has promised that if he is elected, he will focus not on governance, not on the economy, not on human rights—but on revenge against his perceived enemies, active harassment of people who might be a different color, ethnicity, political philosophy or religion, and who repeatedly uses language straight out of Hitler.

Yesterday, Christmas 2023, both men issued Christmas messages. Robert Hubbell devoted his daily newsletter to these messages—and their contrasts couldn’t be more stark. Biden spoke of unity, teamwork, kindness, and hope. But DT used his bully pulpit to wish that those he perceives as “EVIL and SICK…THUGS” (which includes the military and those who favor electric cars) “ROT IN HELL” (capitalization is his).

Please make sure you’re registered to vote. That your friends know why you will vote for Biden. And that the records of these two men while in office leave no choice.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Corporate Social Responsibility, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Innovation, Mindset, People Helping People, Politics, Psychology, Science, Socially Responsible Investing Tagged with , , ,

Multicultural contingent at a climate march. Photo by Shel Horowitz.
Multicultural contingent at a climate march. Photo by Shel Horowitz.

Once again, research proves it’s cheaper to do the right thing. An analysis by Bloomberg shows just how expensive the climate crisis is. “…The combined expenses from property damages, power outages, government spending and construction-surge inflation” come in around $7 trillion USD. And that doesn’t even include significant costs such as lost wages and higher insurance premiums.

Of course, that $7 trillion is helping some sectors. If you run, for instance, a flood-damage restoration company, you’re probably having a very good few years.

But for the rest of us, we have to add that into all the other costs of building an overly centralized economy relying on toxic, eco-destructive fossil and uranium power sources, massive inputs of unnatural chemicals, and massive waste. I just finished reading a book that talked about some of that waste. Did you know that the amount of waste to produce a semiconductor chip is 600 times the actual product weight? (The Sustainability Scorecard, p. 63)

This makes no sense and is totally unnecessary. In nature, there is no waste. I’ve been talking about biomimicry–engineering and design that borrows solutions from nature–for more than 20 years. This opens up many deeper, more holistic solutions that don’t just move the problem around or disguise it, but actually move us forward. It’s time to embrace not just our knowledge but our imagination, and move–as Transition town founder Rob Hopkins puts it in the book I’m reading now, “From What Is to What If.”

Drop me a note if you’d like to discuss how to put these principles to work in your own business. The first 15 minutes are on me, and that can make a very nice start.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Innovation, Mindset, People Helping People, Psychology, Science, Social and Economic Justice, Talking to the Other Side Tagged with , , , , ,

NASA photo tracking 2011 Superstorm Sandy
NASA photo tracking 2011 Superstorm Sandy. Attribution: NASA Goddard Space Flight Center from Greenbelt, MD, USA, CC BY 2.0, via Wikimedia Commons. Tracking_a_Superstorm_(8970258657).png

A friend posted her fears that the extreme weather we’ve pretty much all been experiencing is only going to get worse…that coastal cities (which includes most of the world’s great centers) are going to be hammered by storms that will make Hurricane Sandy—which wreaked havoc in NYC and elsewhere—feel like a gentle rain…wildfires that consume vast acreage, depleted aquifers that cannot regenerate and can no longer supply our farming needs…

I agree with her that the current path will lead to multiple calamities. But I remain optimistic that the rapidly closing window to fix it is still open for now; we can still reverse the destruction. We know how: innovation has reached astounding levels in the last 20 or 30 years, and we humans have developed and piloted hundreds of cool technologies and processes that accomplish multiple good outcomes with zero-to-minimal harm.

But we are 50 years late in making meaningful progress and we can’t be wasting time debating whether human-caused climate change is real. Nearly unanimously, scientists who are not funded by polluters agree that humans have accelerated climate change significantly. And even if the climate change is nothing more than the earth making course corrections, we still need to address/reverse/prevent the effects if human civilization is going to continue in anything like the way we know it.

With light editing for context and to mask the identities of others who posted in the thread, this is my response:

My Response to the Gloom-and-Doom Post

One thing we can all do—homeowners, tenants, farmers, business owners—is STOP SQUANDERING CLEAN WATER! We waste far more than we actually consume, and this has serious consequences as aquifers dry up. I just read this morning in a book called The Sustainabiity Scorecard that certain prescription drug manufacturing processes generate up to 7700x the product weight in waste, most of it water. I’ve said for more than 20 years that while our descendants might forgive us for squandering oil (which has substitutes), they will NOT forgive us for squandering water, which is essential to life.

Like most pieces of climate change, we’ve known how to fix the problems for decades—but we can’t find the political will. We should be living in a circular economy by now, where waste is transformed into input. We should be powering that economy with clean and renewable power sources including not only the common ones like solar and wind but more advanced, less well-known technologies like harnessing light and natural electrochemical reactions (see Gunter Pauli, The Blue Economy 3.0). We have known how to do this since at least 2001, and we’ve known we need to do it since at least 1970. This is our last chance to get it done before the scenarios [the original poster] is worried about become everyday reality—and lead to constant civil unrest, widespread famine, and various other calamities that dwarf anything we’ve experienced. Science fiction writers like John Brunner have been describing that awful world for generations, because they could see the logical consequences of hiding our heads in the sand and pretending everything can go on as it has. 

BTW *I* am actually an optimist on this. I believe we can still fix it, but we damn well better hurry up and commit society to solving these interrelated problems just as we committed ourselves globally to de-fanging COVID (with amazing success in a very short time)—but the longer we wait, the harder the task. The window is closing while we squander the 50-60 years we’ve had to get it done.

And thus I AGREE with [another commenter]’s paragraph about mitigation. Yes, engineers and designers can fix a lot of stuff—especially if they come in not attached to particular solutions but look holistically at how integrated solutions can not only address multiple problems at once (e.g., climate, waste disposal, water and food insufficiency, human comfort) but provide lots of jobs and community revitalization at the same time. But too many engineers have been trained in the existing, failing ways of thinking. We need to think circular and lifecycle impacts (including end-of-product-life disposal or repurposing), with closed loops, zero waste, net energy consumption, or pollution, etc.—and not linear thinking that only acknowledges processes production cost. Engineering as usually practiced has a tendency to externalize things like disposal costs onto the backs of us taxpayers and our progeny.

I also agree that we need to look at pollution, waste disposal, etc. in other industries including chemicals and battery manufacturing, and I don’t see electric cars or solar panels as panaceas.

But I totally disagree with most of his other points. The overwhelming scientific consensus, at least of scientists not funded by fossil companies or others who would have to drastically alter their processes (and temporarily lower their profitability) to fix the mess they helped create, is that human-caused climate change is real, and extremely dangerous.

[Original poster] brings up fusion, as she often does. Fusion sounds great in theory, but I’ve been hearing for my whole life that it’s just around the corner, and yet we never turn that corner. We can’t sit around waiting for fusion. The most optimistic predictions still put it pretty far down the pipe as a mainstream energy source. Yes, let’s keep the research going, but meanwhile, dig ourselves out of this deep hole of our own making.

I know [the original poster] is also a fan of small-scale nuclear fission, but I am not. [In her response to my comment, she corrected me and said she is not either.] If you want to know why, visit https://clamshellalliance.com/statements/statement/ (disclosure: I provided some minor help in writing this, particularly the section on accidents). I have some expertise here: my first of ten books was on why nuclear fission is a big mistake. It was written in the aftermath of Three Mile Island (as a revision/update of a much older book by my co-authors) and I updated it again—for a Japanese publisher—after Fukushima.

Several years ago, I brainstormed a list of 111 things the average person can do to reduce carbon and water footprints. It’s not comprehensive, it’s not necessarily the most important—it’s just one person’s brainstorm from around 2009. It retails for $9.95 but I’m giving it away. Just visit https://goingbeyondsustainability.com/#Freebies and click “Painless Green” (yes, you will need to provide your email and subscribe to my monthly newsletter—but you can unsub if you don’t like it).

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By Posted on Posted in Activism, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Living/Green Lifestyles, Innovation, Mindset, People Helping People, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice, Technology Tagged with , , , , , , ,
 

More than anything else, this is a piece about hope: about the power of each of us to have impact in our own lives, in the lives of those around us, in our communities, and to our ecosystem and the entire planet.

Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz
Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz



Two case studies from my own life:

How a Single Demonstration Redirected US Energy  Away from a Super-Toxic and Dangerous Future to a Much Saner Alternative

At age 20, I was one of 1414 protestors arrested as we occupied the construction site of the Seabrook nuclear power plant. At that time, the US government was envisioning 1000 nuclear power plants around the country. They never got past about a tenth of that, and I’m convinced that the ripples from that demonstration have a lot to do with why. On the 40th anniversary, I wrote a five-part blog series about what happened and my take on why. That link will take you to part one, with jumps to each succeeding part at the bottom. It’s really important reading for activists, authors, business innovators, educators, and others who want to change the world.

 

How Changing What I Eat Led Me to a Writing and Marketing Career
I don’t know the exact date, but I think some time last week marked 50 years since I stopped eating meat. I know that I threw a party to mark my conversion and planned to stop eating meat as of that late August date, but I’d actually stopped several days earlier. I’m grateful for several things about that transition:

1) that after almost four years as an activist it was the first major step I consciously took toward living lighter on the earth, changing my lifestyle to match by beliefs;

2) that it was the first time I was really thinking long-term and strategically: I came home from a fishing trip at age 12 and announced I was turning vegetarian. My mom immediately responded that vegetarianism would stunt my growth. I was already a runty kid, small and weak for my age, and we didn’t have the Internet to check easily—so I promised her that I’d wait—and promised myself that I would remember and honor my promise to go off meat once I’d reached that milestone);

3) that I actually was capable of remembering and fulfilling a promise made four years earlier

4) that the whole world of food alternatives began to open up to me with this transition. Although Yoshi had been part of my life for about five years and thus I had some exposure to Japanese food, we had very little money and seldom ate out, and my mom’s cooking was tilted heavily toward kid-pleasing macaroni casseroles and meat loaves. She was into whole wheat and brown rice, so we were a step ahead. But I knew nothing about the flavor and nutrition and cooking techniques of Indian, Thai, Turkish, Mexican, Ethiopian, Vegamerican, Szechuan, Arabic… I’d never made bread, or yogurt, or sprouts, or pretty much anything from scratch other than salad dressing. The deeper my explorations, the more exciting eating became.

5) that I would arrive two months later for my first term at Antioch College with a new identity and lifestyle, and would not have to remake myself later in the eyes of my peers: something that deepened once I did arrive on campus and (with 600 miles between me and the stairwell where I was raped by a stranger several years earlier) almost immediately got in touch with my bisexuality and became active in the school’s flourishing LGBT community—which in turn led me to be involved in campus theater, campus radio, my first public speaking, my first time running an organization, an extended and public dialogue with the town’s mostly-progressive but homophobic newspaper that gave me a window into the power of the press (and thus my career as a writer and marketer), and more.

 

Lessons for Organizers, Change Agents, and Business Visionaries

In other words, there’s truth in the parable about a single butterfly’s wings changing the climate on a different continent. Our actions ripple out and ripple out and ripple out again, and we never know the full consequences of those actions when we undertake them. I had no idea when I stopped eating meat how far that would reverberate and how much it would shape me. I had no idea when I took the training ahead of the Seabrook occupation that we would leave a national movement in our wake whose effects are still felt almost 50 years later. Did Gandhi, Steve Jobs, Mary Kay, Martin Luther King, Jr., Thomas Edison, Tim Berners-Lee (inventor of the World Wide Web), Mother Teresa, or Nelson Mandela know at the beginning of their careers what impact they’d have? I very much doubt it.

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By Posted on Posted in Activism, Consumer Issues, Democracy, Environment, Politics, Social and Economic Justice Tagged with , , , , ,

Do you notice anything unusual about the front page of yesterday’s Daily Hampshire Gazette (my local paper, covering Hampshire County, Massachusetts and neighboring areas)?

Front page of June 20, 2023 Daily Hampshire Gazette

Take a moment to click on the picture (to enlarge it) and make your guess, then scroll down to discover what I saw.

 

 

 

Here it is” Of the four stories on the front page, 100% represent a positive report on a people’s struggle for a better world, either concerning environmental or social justice issues. Two of the stories are about a movement to ban plastic bags, one reports on local Juneteenth events held the previous day, and one chronicles an attempt to establish a state holiday honoring Indigenous people.

“But wait, there’s more!”

Two of the four stories are about kid activists! Fifth-graders at Fort River School in Amherst are meeting with their state legislators to move forward a bill that would replace the celebration of Columbus Day–a celebration of an extreme human rights violator and expropriator of other people’s property–with Indigenous Peoples Day.

fifth-graders at at Amherst’s other elementary school, Crocker Farm School, testified at a hearing at the State House, about 90 miles away.

As a lifelong activist who got my start at age 12, and the parent of two people in their thirties who each took their first steps toward activism at age 6 (five years apart) and have remained active into adulthood, I’m proud of what’s happening one town away from me. I’ve said for many years that you are never too young or too old to be an activist. I had two friends, Rose “Arky” Markham and Frances Crowe, who were still activists on their 100th birthdays (three years apart). And proud of my local newspaper for giving oxygen to important movements, especially when kids take leadership. Too often, kid activists are pushed aside and told that their voices, their actions, don’t matter. Listen to the voices of both age and youth. they both have a lot to share.

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By Posted on Posted in Abundance and Prosperity, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, Energy & Sustainability, Environment, Ethics-International, Green Business, Innovation, localism/locavore, People Helping People, poverty, Social and Economic Justice Tagged with , ,

A lot of people wonder how to get started with creating a social enterprise: a business that from the beginning is designed to improve lives.

Social-good products like this solar-powered LED lamp make a difference AND a profit
Social-good products like this solar-powered LED lamp make a difference AND a profit

[This post was written a few years ago but left unpublished. I’ve decided it’s still worth sharing because it shows one possible model for starting a new social-benefit company from nothing. I’ve tweaked and updated a few things, but left the chronology and my corespondent’s writing as they were. While I got permission to quote the correspondence, I don’t feel comfortable identifying him or the company.]

Some time back, a Facebook friend in the Philippines asked me for advice on a set of amazing goals. I got his permission to share the relevant parts of our conversation. Since English is not his first language, please cut him some slack on the grammar issues:

I’ve been finished trying to change politics for about 5 years. Focused on poverty and the environment here since then. My company is focused on 3 things right now: 1. Disaster relief during calamities. We earmark 10% to that. 2. Trying to raise a new high school within 5 years. There are two towns nearby that have no high school. Those kids stop their education at grade six and enter poverty. We will need to increase our revenue stream in coming years to do that. 3. Making the entire town solar powered. Not only for the environment, but for the people. You see, the electric bill is actually higher than rent here. For instance, my office manager pays 900 pesos per month for rent and 1600 pesos for electricity. If we could convert much of the country to solar, we could change the entire economy, freeing up much more disposable income for the people. Those are my 3 main focuses. Any ideas to help or partner are always appreciated Shel.

I responded:

Wow, wonderfully ambitious and very people-centered. 

First of all, the key to spreading solar is to eliminate the capital expense up front for those with limited resources. So, just as an example (your numbers might vary), you charge 75% of the customer’s current monthly electric bill, allocate 50% of that 75% toward paying off the solar system, and split the other 50% of the 75% into a school fund and a disaster relief fund, both administered by a trusted outside charity that is scrupulously honest and can’t be believably accused of corruption. Since the Philippines is very sunny, it should be easy to convince business people and homeowners to sign up.  Renters might be harder, since they would be improving someone else’s building and they’d also need permission from the landlord, but if the economic incentive is sufficient, it should still work out ok. To cover the up-front capital costs, you could look to the utility company, private foundations (including those based outside the Philippines but working in-country), and possibly government funding. And remember that solar isn’t just electricity. Solar hot water has a much faster payback and can  be done really cheaply.

Don’t forget that building the buildings is not enough; you also have to fund teachers and staff, textbooks, and other operating costs. Of course, you’ll build green net-zero-energy buildings that are clean and energy self-sufficient—or better still, net-positive energy that feed surplus power back into the system).

Second, I would have better ideas for you if you tell me more about what your company does and give me the URL. If it’s in Tagalog, Google will probably translate, but an English-language page would be better as Google does a very poor job.

And received this reply:

Our company is called <name>. We did obtain our url at <address> but we just have a holding page now under construction. Our company manufactures products that I have designed here in the Philippines. I outsourced the factories…and they will sell mainly as exports to the US.

Im planning on funding the solar equip with company money and writing it all off, so no expenditure to the people. About the High School…yes it must be staffed etc. Luckily, my first cousin is a High School Principal already here. She is ready to take the reins on that project when we become ready.

We are launching our first products now Shel. Mostly through the Hammacher Schlemmer catalog company. Some are launching in October, and others in April 2018. We have some pretty unique, one of a kind products. Our first you can see is a one off, the Recreational Tube in the images. The second phase is a line of innovative wood products…and our 3rd phase comes in 2019. It is a line of coolers and food storage containers that will require capital generated in 2018 for injection molds.

What can you take away from this? Here are five lessons I see—and I bet you can spot a few others:

    1. Think systemically. My friend understood the holistic connection between converting to solar and alleviating poverty–a very important connection when you’re marketing to people at the bottom of the pyramid, in economic terms.
    2. It helps to be very specific when describing a dream. Make it tangible for yourself and others.
    3. Know what key pieces you need to have in place before starting, and which you can fill in later.
    4. Be clear on how to keep capital costs down, especially at first. If you would have to spend huge sums to set up in-house manufacturing, start by contracting it out and avoiding all those capital expenses. Even if you’re a one-person business, there are lots of ways to cut costs. I saw a lot of my competitors in my one-person service business spend lavishly on fancy offices and furniture. I started my business working from home in 1981, and I’m still working from home in 2023–which enabled me to start being profitable at a much lower revenue point.
    5. Think like your target market—and if your market has little or no disposable income, think about ways to make it affordable to them.

What would you add to this list?Facebooktwitterpinterestlinkedinmail

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Chris Brogan borrowed an idea from James Altucher: “Write a list of ten things every day. They can be 10 anythings. Ten terrible dates. Ten places to visit. Ten desserts I want to eat this year. Whatever.”

I won’t commit to making a list daily, but I was inspired to create these two after reading Chris’s post (which includes several samples of his own lists).

 

World Issues
  1. Help figure out how the 30-40% of food that’s wasted can instead be rechanneled to feed those who are starving–and help that get implemented (perhaps this is a place I can target my speaking; see Personal Goal #2, below)
  2. Help amplify the voices of those better qualified than I am to show countries how to solve disputes without going to war
  3. Help build more bridges between/among Left and Right/”woke” and “non-woke”/Muslims and Jews and Christians, etc.
  4. Corollary #1 to #3: Explore and amplify alternatives to counterproductive communication styles: calling-in instead of calling out, respect and listening while searching for common ground instead of shaming
  5. Corollary #2 to #3: Help people to understand that they are not stuck–that just because they have been caught in bad patterns doesn’t mean they are trapped there forever
  6. Continue to demonstrate that baking environmental and social justice directly into companies’ products, services, and mindsets can be highly profitable–find ways for this idea to gain much more traction in the mainstream business world (without having to join that world)
  7. Expose more companies to principles such as biomimicry, multiple function, and circular economy so that they can better understand the financial benefits of deep reimagining, deep re-invention, and regenerativity
  8. Show companies that solving these big problems while increasing profitability requires a mixture of Great Leaps and Kaizen, different in different situations–and that they can do both at once
  9. Corollary to #5: Bring the holistic and systemic analysis that helps determine the right solutions in the right situations, and recommend implementation strategies
  10. Help change mindsets from despair to active, participatory hope: helping everyone I meet understand that he/she/they have the power to effect meaningful change, in their own lives AND in the wider world. Show how ordinary people (usually working with others) have created movements that changed history.
Personal Issues
  1. Probe, discover, and overcome whatever internal barriers are still preventing me from achieving at a higher level–both in terms of impact and revenue–made good progress on this but clearly still have work to do
  2. Book more speaking gigs that pay a fee, whether virtual or live-stage or hybrid–especially international speaking that allows me to explore more parts of the world
  3. Land two or three new long-term consulting clients in the profitable social/environmental justice part of my business
  4. Find steady, decently-paying markets for articles or other types of content, as I had before
  5. Create the right offer for more readers/viewers/listeners to engage with me and come into my orbit
  6. Implement more of the enormous amount of good advice I’ve been given over the past few years
  7. Pick one of the several projects I’ve been tossing around, start it and run it: launch the retreat, the course, the pay-to-participate mastermind/mentoring group OR (not and) the resume-method licensing program
  8. Address issues of fatigue and focus, including lack of motivation, lack of follow-through, and more
  9. Keep up with the torrent of email, LI and FB messages, etc. and figure out a way to spot and respond to the important ones
  10. Continue to be a force in my grandson’s life, even if his parents move out of the area

 

And what are yours?

Please feel welcome to comment with some of your own goal lists. You don’t need ten things. Even one or two. And yes, you can share a whole list of ten if you want to. Just keep in mind that comments will be moderated and abusive or spammy ones will be removed.

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