Month: August 2022

By Posted on Posted in Business Ethics, Consumer Issues, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Marketing Trends/News, Social and Economic Justice Tagged with , , ,

One area where sustainability can really easily interface with consumers–and give them a direct role in becoming more sustainable–is the very simple step of adding signage (including website notices) that indicates how far a product has traveled. Informal observation (not any real research) at a store that was doing this showed me that it significantly raised consumer awareness and drove purchasing choices toward more local options. Similarly, signage can clue people in about what progress you’re making on the social equity issues you’re addressing.

Another is revealing what goals were met in the making of the product, which were not meant, and how the failure to meet a sustainability or equity goal is pushing your company to do more.

And a third is to open actively monitored channels where customers and other stakeholders can make suggestions on your sustainability and social justice improvements. Think of it as a form of zero-cost consulting help (but recognize that however well-meaning they are, they are unlikely to know the true costs and feasibility levels of their suggestions. ALWAYS respond to any serious suggestion (ignore and block the addresses of the ones who spam your form, though). Engaging in real dialog is not only excellent PR, it’s also excellent market research.

Are there benefits to this approach? Absolutely! Consider Marks & Spencer, a major UK retailer. In 2007, they started measuring and reporting on 100 environmental metrics, calling this initiative “Plan A.”

Very quickly, the results provided so many benefits that the company started measuring an additional 80 metrics. As Bob Willard reports in his book, The New Sustainability Advantage (which I cite in mown book Guerrilla Marketing to Heal the World),

The company expected to invest £200 million in the program, but by 2009-10 Plan A had broken even and was adding £50 million t0 the bottom line. In response, M&S added another 80 commitments to the original 100 in Plan A. (p. 159)

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By Posted on Posted in Activism, Democracy, General Commentary, language, Mindset, Politics, Protests and Crackdowns, Psychology, Social and Economic Justice Tagged with , , ,

A popular music festival in Atlanta, founded back in 1996, will not be taking place in Piedmont Park (or anywhere else) this September as scheduled. The organizers cancelled it, apparently because of Georgia’s ever-more-skewed laws that give gun owners the right to carry weapons at massive public events. Apparently, this right is stronger in Georgia (and elsewhere) than the rights of people who might not care to be shot at while enjoying a concert. The event was actively targeted by gun worshippers who informed the festival organizers that they’d be sued if they tried to block access to ticket holders bearing firearms, even though contracts with artists mandated a no-gun policy.

While the cause of cancellation was widely reported in media as diverse as The Hill (a nonpartisan political blog), Rolling Stone, and CNN, the organizers are publicly blaming unspecified “unforeseen circumstances.”

Which is really a shame. I hope the organizers find the courage to say, “Georgia legislators, YOU and your guns-without-limits laws are the reason we had to cancel. You’ve cost Atlanta hospitality business owners (restaurants, hotels, etc.) millions in lost revenue because you do not allow us a way to keep our artists and patrons safe.”

Because THAT kind of messaging is how we will eventually, finally, turn back the culture of gun-rights-matter-more-than-human-rights. All the deaths of little kids and innocent bystanders haven’t mattered despite Sandy Hook, Columbine, Tree of Life, Las Vegas, Texas, and all the other horrific mass shootings.

And if businesses, conference organizers and others start boycotting states with obscenely pro-gun policies, the change will come faster.

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