Category: Talking to the Other Side

By Posted on Posted in Diversity, language, Sexuality and Gender, Shel's Personal Life, Talking to the Other Side Tagged with , , , , , ,

Someone on Quora asked, “How do you tell someone their name is wrong?”

A kindergarten classroom similar to what I experienced in 1961. Via Wikimedia Commons, credited to Yogurt yeah. Full attribution: https://commons.wikimedia.org/wiki/File:Kindergarten_class_early_1970s.jpg
A kindergarten classroom similar to what I experienced in 1961. Via Wikimedia Commons, credited to Yogurt yeah. Full attribution: https://commons.wikimedia.org/wiki/File:Kindergarten_class_early_1970s.jpg

That question brought up a painful long-ago memory. I responded, “Two weeks into kindergarten, I was transferred to a new school. On my arrival day, the teacher said, “I hope you spell your name S-h-e-l-d-o-n, because that’s how we spell it here.” Even at not-yet-five-years-old, I was outraged. I thought but did not say, “Who the #*^%& are you to tell ME how to spell MY name?”

I don’t think that at four years old I even knew a good cuss word to put in the string of symbols but I did know she was messed up. It was an assault on my identity, even though it was not an identity I’d chosen or even liked; in high school, I shortened my name to Shel. But in kindergarten, that was a long way in the future. 

It happened that her spelling was correct—but if it had not been, I’d have gone home and complained to my parents. A few years later, I would have politely told the teacher that her spelling wasn’t the right one, and that I did know how to spell my name. She did get the spelling right—but I tuned that teacher out to the point where it is the ONLY memory I had of her because she had established herself in my head as an ‘authority figure’ of zero importance to me. I went through the motions of kindergarten. I may have wasted a whole year of schooling because she discredited herself to me on my first day.

In today’s world, where the same root name can have a dozen wildly variant spellings, we should not only honor the names people use (whether given or chosen), but also their choice of pronouns. As the parent of a grown child who identifies as nonbinary, I can assure you that they see every intentional use of the pronouns they rejected as a similar assault on their personhood. Five years since the pronoun change, I still goof up once in a while–but they know it’s unintentional and that I’m doing my best to overcome 25 years of programming that associated them with pronouns that were biologically determined.

My kid even wrote a song about the experience of being misgendered repeatedly by a stranger–a waiter in a restaurant. Their website is Flight or Visibility.

And if you’re one of those people that pride yourself on fighting the “culture wars” to preserve heteronormative CIS-gendered lifestyles as the only choice, I’ve got a few questions for you:

  1. Why is the way some other people are wired threatening to you?
  2. Why do you need to stop other people from living the life that feels not just natural to them but their destiny?
  3. How would you feel if it was your personal lifestyle being attacked by people in the centers of power?
  4. Why do you choose actions that invalidate their personhood as mine was invalidated by that kindergarten teacher and my kid’s by that waiter? Does it make you feel superior to put other people down?
  5. If this were not natural, why have non-hetero and gender-queer people of all sorts existed throughout history, even in openly scornful or even repressive societies? Even into the late 1960s, there was basically no support for queer people of any sort, and in many parts of the world, it’s still an anathema that can lead to long prison terms. Yet people persist. They are willing to take on the burdens because they cannot deny who they are. Unlike the homophobes, they are not trying to “recruit” or “convert” others, just trying to live their lives. Why do you try to deny them?
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By Posted on Posted in Democracy, Ethics in Government, Ethics-International, General Commentary, Innovation, Mindset, Politics, Talking to the Other Side Tagged with , ,
Jacinda Ardern of NZ in mourner's hijab, following the mass shooting at a New Zealand mosque. Credited to "Appaloosa" on Fliker
Jacinda Ardern of NZ in mourner’s hijab, following the mass shooting at a New Zealand mosque.

It’s sad that New Zealand’s amazing Prime Minister, Jacinda Ardern, is stepping down. I’ve been an admirer since she first came across my radar during her campaign to lead that country–and I remain one. She has been a competent, non-bloviating voice of reason and compassion, as well as an excellent role model who proves that at not-yet-40–she took office at 37 and is now 42–a progressive woman can be an effective shepherd of government, even during a term that encompassed multiple global and at least two national crises.

She is my favorite of the current crop of world leaders, in fact.

When I went looking for the photo to accompany this blog, I found this text. Like the photo, it is attributed only to “Appaloosa,” who appears to be a photographer in French Canada and was unlikely to have taken the picture. It sums up my feelings perfectly:

In the aftermath the Christchurch, NZ mosque shootings, the world witnessed what a real leader looks like in New Zealand’s Prime Minister #jacindaardern.

72 hours after the tragedy occurred, Prime Minister Ardern mourned at a vigil in full hijab attire, and promised the nation would not only cover the costs of 51 funerals, but would look after the families and their expenses for as long as it took.

This, after announcing the New Zealand government would ban assault rifles.

It takes courage to lead a country at any time. When you also have to navigate a global pandemic, a world economic mess, a massacre and a natural disaster in your home country, and a rising tide of totalitarian, racist so-called populists, it’s no  wonder she feels her “tank is empty.” It also takes courage to know when it’s time to stop. My hat is off to her and I wish her the best in her next phase.

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By Posted on Posted in Activism, Diversity, Energy & Sustainability, Entrepreneurship, Environment, Green Business, language, Mindset, Peace and War, People Helping People, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , , , , , , ,

We’ve all heard toxic, disempowering, dream-stomping clichés like

  • “You can’t fight City Hall”
  • “We’ve always done it this other way”
  • “That’s impossible”
  • “You’ll always be a failure”
“We call B.S.!”
That’s the appropriate response, made famous by X Gonzales, at the time an 18-year-old survivor of the mass murder at Marjorie Stoneman Douglas High School in Parkland, Florida just three days earlier. That same year, they co-organized (and spoke at) a huge national march on Washington and helped to shepherd through the first meaningful gun safety law in gun-loving Florida in this century.
And we all have to “call B.S.” when anyone tries to destroy our self-esteem, our calling, and our power.

18-year-old X Gonzales gives the "Call B.S." speech in Ft. Lauderdale, Florida, February 17, 2018. Photo by Barry Stock, via Wikipedia. https://www.flickr.com/photos/bigleaftropicals/40463975301, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=66778488
18-year-old X Gonzales (center) gives the “Call B.S.” speech in Ft. Lauderdale, Florida, February 17, 2018. Photo by Barry Stock, via Wikipedia.

Like Gonzales, we must embrace our ability to make change and join with others, nonviolently, to achieve that change.
For some, including me, becoming an activist is a way to do that. For others, the path takes different forms, such as being a parent or teacher or health care professional—or, for that matter, an accountant, manufacturer, or prison administrator—and carrying out those duties in ways that build up others, help them achieve those dreams, and help THEM build up others—to build a community, and a planet, based on the worth of every individual. Because to focus only on building yourself up is narcissism, even sociopathic.
This post was inspired by a private note admiring my activism but saying the writer got too depressed to do this kind of work. Here’s s my response, exactly as I wrote it, except I broke it up into more paragraphs and added more specific locations:
I’m sure you make the world better in other ways. Not everyone is cut out to be an activist–it’s a path where 90 percent or more of your efforts seem to be for naught (though often, change IS happening but not visible in the moment).
Because I focus on the positive, I’m able to find the strength to continue. I keep in mind that when I was born in December, 1956, half of the US was still officially segregated and racism still ruled most of the rest. Women and people of color had very few career opportunities. White women were mostly teachers and nurses while people of color were channeled into laborer, domestic, sanitation worker.
Male-on-female domestic violence and casual sexual harassment were considered normal and acceptable. People were still getting fired or even imprisoned for being in a same-sex or interracial relationship. There was close to zero awareness of pollution, climate change and making our ecosystems more resilient. Decent food was very difficult to find. And the last well-known nonviolent revolution had been in India almost a decade earlier.
Except that OFFICIAL segregation had ended, most of that was still true on October 15, 1969, when one casual comment within a speech at the first Vietnam peace demonstration I ever attended set me on a lifetime path of activism. Yet, in 53 years–a nanosecond in geologic time or even in human history–all of that has shifted. So things ARE getting better because of activism.
The other thing that keeps me going is the knowledge that MY OWN ACTIONS have made a difference several times.
Here are my top three: 1) I founded Save the Mountain, the group that kept a particularly offensive luxury housing development off the Mount Holyoke Range [Hadley and South Hadley, Massachusetts, USA] a mile and a half from my house. Even experts within the environmental movement locally had given up hope. I went in with the attitude that we would win–but even I thought it would take us five years. We did it in just 13 months–because all of us worked on different pieces where we had expertise, and because we had mass support from area residents.
2) I was one of the 1414 people arrested on the construction site of the Seabrook [New Hampshire, USA] nuclear power plant in 1977. By the time the last of us was released two weeks later, a national safe energy movement had been born, most of it adopting the nonviolent resistance techniques and consensus decision making that we used in Clamshell Alliance here in New England. Here’s a link to an article I wrote about the lasting shifts in the culture that movement created: https://greenandprofitable.com/40-years-ago-today-we-changed-the-world-part-4-shifts-in-the-culture/. And while we ultimately lost the battle to keep Seabrook from being built, we basically put a halt to the development of new nukes (unfortunately, we have to fight that battle again–but keeping these unsafe and unnecessary monsters off the drawing boards and out of the power grids for nearly 40 years is a pretty good outcome. And this time, I have great confidence that we will win.)
3) My work in local electoral politics [Hampshire County, Massachusetts] has helped to bring about a lasting progressive majority and a series of four progressive mayors in a row in Northampton, and this April took back the Hadley Select Board again after losing to a Trumpian majority in 2021 when we couldn’t find anyone willing to run. I think we’ve taken control of the board three times. Two for sure.
Again, I recognize that my path of activism isn’t for everyone. Neither is my parallel path of working within the business community to spread the message that solving our biggest problems, like hunger, poverty, racism, othering, and even catastrophic climate change and war, can be a profit path for business.
But each and every one of us can find our personal way to make a difference, to brighten the light for all of us, and to help bring into being the planet we want to pass on to subsequent generations.
If this post inspires you, please post a comment about what you’re already doing, or what you will start doing.

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By Posted on Posted in Demographics/Psychographics, Diversity, General Commentary, Innovation, language, Mindset, Psychology, Shel's Personal Life, Talking to the Other Side Tagged with , , , , , , , , , , , , ,
Screenshot: Opening lines of the poem, "Sometimes the Wolf Cries Girl": Sometimes the hero stumbles/ and falls right off the page./Sometimes the princess…
Opening lines of the poem, “Sometimes the Wolf Cries Girl”

Recently, I posted this poem on Facebook:

A cynical friend responded, “Sometimes…none of this is true.” And I replied,

But all of it is, sometimes. Sometimes is the anchor word here, that allows us to play with our perceptions. All of it is true once in a while, but all of it is not true often enough that the inability to go there feels normative to you. As someone who has spent some big chunks of my life on the margins for various reasons, I can assure you that the narrow, normative, conformist version of reality isn’t real for a big percentage of the population—but who’s in and who’s out might vary over time.

My “margins” experience is both direct and indirect. Directly, I’ve been treated as marginal—”othered”—for living in poverty in my younger years…for not being into sports, hypermasculinity, or TV celebrity culture…for being Jewish…for being bisexual…for being a Northerner in Georgia and an Easterner in Southwest Ohio…And I’ve confronted ageism against both the young and the old—which started when I was very young and has continued now that people are beginning to think of me as old.

But I’ve also worked with a lot of groups that were marginalized in ways outside of my own direct experience of it. In college in the 1970s—long before same-sex couples were socially acceptable—I ran the campus Gay Center and started two more in cities where I had college co-op jobs and went to my first same-sex wedding in 1978 or ’79. I did community organizing around the environment and safe energy all the way back to 1971, when I was a 14-year-old high school junior—and that consciousness didn’t really become mainstream until THIS century.  I worked as a paid organizer for an elders’ rights organization at 22 and 23. I had my consciousness raised about a whole bunch of disability rights and minority rights issues during the six years in the 1990s when I served on my city’s official disability access committee (helping public spaces like theaters and restaurants meet accessibility codes) and simultaneously on the District Attorney’s Civil Rights Advisory Board (sensitizing lawyers, cops, and criminal justice workers to the needs of marginalized communities). I worked for 15 years in that city and 24 years in the neighboring small town where I live now on opening up the electoral process and city/town government to disenfranchised voices. And for more than three years, I’ve been deeply involved with immigration/refugee justice work, including an extended visit to the US-Mexico border where we visited a huge refugee camp daily and heard the stories of some of the most marginalized people in the world. 

This diversity of experience may seem very random—but certain common threads hold it all together into a larger whole that feels coherent and meaningful to me. A few examples:

  • All of this work is about empowering people who have felt powerless
  • All of it embraces the same construct that the poet presents: that just because something is a certain way doesn’t at all mean it’s impossible to change it (I even did a TEDx talk on this called “‘Impossible’ Is A Dare” (it’s 15 minutes long, riffs on a quote by Muhammad Ali that I misattributed at the time, and discusses how socially and environmentally conscious businesses can change the world—to watch, click the link and then click again on “event videos”)
  • All of it works on the theory that change happens faster and more fully when it becomes a movement—while acknowledging that acting alone can still make a significant difference. (I’m very proud of my one-person, three-day demonstration against the US bombing of Libya that drew middle fingers and jeers on the first day, but supportive honks and waves on the third day, as well as many individual conversations with people who thought differently, sometimes reaching common ground and always de-demonizing each other—but I’m even prouder of the broad-based movement I founded that saved an endangered local mountain.)
  • It all recognizes that change happens both internally, inside your own heart and brain, and externally, as the actions of one person or a movement ripple out into the wider world–and as these movements find common ground and begin to work together, discovering their intersectionality: their common struggle.
  • As these movements begin to combine like an amoeba merging with its neighbor, it becomes easier to achieve drastic restructuring of society as people begin to look at solutions to our biggest problems as interrelated, holistic, and systemic.

So yes, we have the power to change ourselves and the world. As the poem says in its final lines,

just because it’s what we’ve been told
doesn’t make it true.

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By Posted on Posted in Activism, Branding, Democracy, Diversity, Environment, Ethics in Government, Mindset, Politics, privacy, propaganda, Psychology, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , , , , , ,

Robert Hubbell’s Today’s Edition politics newsletter (which I read daily) quoted a reader who suggested that Democrats label the Republican platform for 2022 as “The Big Steal.” Here is his suggestion, with edits and additions by me:

Vote Republican, and you vote for the “Big Steal”:

Your Social Security will be stolen.

Your Medicare will be stolen.

Your prescription drugs will be stolen.

Your affordable health care will be stolen.

Your right to privacy will be stolen.

Your control over reproductive choices will be stolen.

Your voting rights will be stolen.

Your right to elect leaders will be stolen.

Our democracy will be stolen.

It’s not perfect, but you get the idea. Iterations are endless. Republicans want to take things away (The Big Steal), including personal liberties and equal protection under law. Democrats want to provide Americans the things they need to lead safe, healthy, productive lives—including personal liberties and equal protection under the law. Somewhere in there is a winning message.

Republicans doing The Big Steal is half of the messaging. Yes, absolutely, we need to show that corrupt and greedy party for what it is. But we also need another half, maybe call it The Big Payoff. And the second part will subdivide into two as well.

The first part will be what the Democrats have actively accomplished. They have created jobs in a terrible economy. They have restored us leadership in the world sphere. They have taken some action to mitigate climate change. They have stood up for integrity of the political process and showed that insurrections and coup attempts will not be tolerated here. They have supported Ukraine against Putin’s barbaric war. And they have restored dignity and mission to a corrupt and twisted executive branch.

The second part is the wish list: things Biden and the Democrats tried to do but were blocked by filibusters, judicial opinions, or just plain refusal to cooperate from the Republican side. This would include Build Back Better, protecting the right to vote, protecting women’s right to control their own bodies, meaningful progress on the biggest issues like climate change and immigration reform, and of course, the right of regulatory bodies to regulate. Not only have Republican judges forced the CDC–which stands for, let us remind them, Centers for Disease Control–to give up protecting the public in transit facilities, but other decisions will threaten such rights as environmental protection and labor protection, using that very bad precedent to attack EPA and OSHA. Let’s also talk about the right not to be sitting next to someone who is carrying a concealed weapon. The right to love and marry whom you choose as long as they are above the age of consent. Etc, etc, etcFacebooktwitterpinterestlinkedinmail

By Posted on Posted in Activism, Copywriting, Ethics in Government, language, Politics, Psychology, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , , , ,

Don’t the Republicans ever get tired of their own shameless hypocrisy? A lot of the rest of us are sure tired of it. It’s time for the Dems to focus their messaging on why the Party of Never-if-a-Democrat-proposed-it is no friend of the people.

I offer these as a gift to the Democratic Party, its candidates, and its supporters.

  • Why do Republicans support socializing the costs of billionaires’ mistakes and misdeeds while privatizing their profits? Why should working folks have to pay to clean up their mess when billionaires don’t even pay taxes on much of their wealth?
  • Why do we pay so much more for health care, for university education, for prescription drugs, for so much else–and get less for our money than most other countries? Why did Republicans hold all three branches of government and come up with nothing to address these crises?
  • If we want to free the world of power-mad dictators and thugs like Putin, we need TRUE energy independence from renewable sources like solar, wind, small-scale hydro, and geothermal–so Russia, Saudi Arabia, and other countries can’t push us around because of our dependence on fossil fuel. That’s also our way out of the carbon crisis.
  • If you want to halt fuel-cost-related inflation, ditto. That will lead to better health outcomes, too.
  • Green energy will continue to create good, well-paying jobs right here in the US–and by the way Biden has presided over the longest steady growth in employment since 1939.
  • If expulsions of immigrants at the border due to fear of COVID–which are against both international law and human decency–aren’t warranted for Ukrainians, there’s no justification for their use to keep Black and Brown people out. Don’t accede to Republicans’ racist demands to hold COVID prevention/protection/treatment funding hostage to keep this cruel, illegal, and discriminatory policy in place.
  • Stop defending domestic terrorists! January 6 was an attempted coup, an attempt to blow up our democracy. Even Republican Secretaries of State admit that the 2020 election was the most fraud-free in history and that Biden won honestly (something we can’t say with certainty about Trump in 2016, since the Republicans blocked recounts in three crucial swing states). And yet you refuse to discipline even the most blatant seditionists in your ranks! Doesn’t democracy mean anything to you anymore?
  • Why are you, the party that claims to believe in freedom, passing laws that take “cancel culture” to levels approaching those of early Nazi Germany and Stalin’s Russia? How dare you make it a crime to teach or read honest history! How dare you try to suppress the speech rights of whole classes of people! How dare you try to roll back women’s reproductive rights, the right of people of color to vote, and the right to live without fearing violence because of who you are, what way you worship, or what you look like? Stop trying to grasp at your fading power OVER others and focus on your power TO do good in the world (hint: oppressing others is not doing good in the world)
  • Why was it OK to refuse to even hold a hearing on Obama’s nomination of Merrick Garland because nine months before the election was “too close to the election”–while Barrett was rushed through just weeks before?

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By Posted on Posted in Abundance and Prosperity, Consumer Issues, Democracy, Demographics/Psychographics, Diversity, Ethics in Government, Marketing Trends/News, Mindset, People Helping People, Politics, Psychology, Social and Economic Justice, Talking to the Other Side Tagged with , , , , ,

Those of us in the US are probably used to hearing people go on and on about our high status in rankings of desirability. And in some ways, we are. (I am a US citizen and a lifelong resident, so in this post, I’m going to use “we” and “our” when referring to Americans.)File:Life expectancy vs healthcare spending.jpg

  • We are super-cosmopolitan, able to create cities where hundreds of different ethnic, racial, and religious groups not only live and work together but enjoy each other’s food, music, etc.
  • We introduced modern democracy to the world–a huge improvement over the divine right of kings
  • We have enormous diversity in geography, agriculture, weather conditions…whatever you want, you can find it somewhere in the US
  • US technology leadership sparked enormous progress in fields as diverse as computing, clean energy, and space exploration

BUT on a lot of other metrics, we fall alarmingly short. Consider, for instance:

I could go on,  but you get the idea. In metric after metric, the US was once the leader and now lags.

Isn’t it time to reclaim that greatness?Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Abundance and Prosperity, Activism, Democracy, Demographics/Psychographics, Diversity, Environment, Innovation, language, Marketing Techniques and Philosophies, Mindset, People Helping People, Politics, Protests and Crackdowns, Psychology, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , , , , , , , , , , , ,

George Lakey, nonviolent theorist, author, and activist, speaks on “How We Win, 2018

I listened to a great 2018 talk, “How We Win,” by one of my many mentors, nonviolence theorist George Lakey (that’s the first chunk. You’ll see a link on that page to Part 2.). How We Win is also the name of his latest book at the time.

Lakey sees the increasing polarization of modern US society as a forge: a way of generating the heat necessary to create lasting social change (toward freedom and equality or toward authoritarianism—“the forge doesn’t care”).

This is not a new trend. The Scandinavian countries had their huge social revolution of the 1930s in times of great polarization (something he chronicled in his earlier book, Viking Economics). The trick is to harness that energy and channel it toward gaining mass support. He walks his talk, too; in the summer and fall of 2020, he led or co-led numerous workshops on what to do if the Trumpists tried to seize power after losing the election, training thousands of people.

He charges us to express our best concepts—not just what’s wrong with the system but the vision to make it better—in ways that feel like common sense to working-class people who want the system to work for them, too. After all, most of us actually do want a system that promotes equal access, a fair economy, and real democracy. We have to show them that our vision “has a spot for you,” even if that “you” finds the movement’s tactics disruptive and uncomfortable.

But he says progressives have largely lost that vision since the 1970s; we need to get it back. If we can get the diverse movements working together to confront their common opponents, we foster an intersectional “movement of movements” capable of creating real change—as the Scandinavians did then, with farmers, unionists, and students joining together to drive the moneyed elite from power. He warns us that polarization will get worse, because economic inequality is built so strongly into the culture. He says that we should consider organizing campaigns as “training for [nonviolent] combat.”

And we should expect those campaigns to take a while. Campaigns are well-planned (but adaptable) and sustained over time. It might take years, but you can win. One-offs (like the Women’s March at Trump’s inauguration) don’t typically accomplish change on their own. Traffic disruptions don’t make change; they just piss potential allies off. Disrupting banking operations is much more strategic because the bank is the perpetrator of the evil. How is the specific goal of the campaign advanced by this action? If it doesn’t advance the cause, don’t do it. A campaign he was involved with moved $5 million into credit unions and cooperative enterprises in one campaign that started in a living room and grew to encompass 13 states.

Oppression is only one lens we can look at things through—there are many others (he didn’t elaborate). The elite seeks to divide us (by color, gender, values, etc.)—but canny organizers look for the cracks in those divisions, and expand them. And stays optimistic, not getting stuck in “can’t be done” but figuring out how to do it.

Campaigns often start small. We can build our skills when the stakes are lower and make our mistakes then. Later, as the big challenges arise, we know how to handle them. You can lose a lot of battles and still win the campaign (eventually). And any tactic will be greeted with “this will never work” skepticism. But “Anyone who is arguing for impossibility” should remember the Mississippi Summer volunteers. When news got out of the abduction of Goodman, Schwerner, and Cheney, Lakey (a trainer of volunteers for trhat movement) expected most of the next volunteer wave to abandon their commitments—but nearly all of them stayed, mentored by Black SNCC activists who had been living with the overt racism for decades.

The best-known antidote to terror is social solidarity. Get close to people. Organize campaigns not just with those who share your goals but those who are “willing to be human with you.” Make your peace with the personal risk, face it head-on. We risk by driving on the highway, we risk by NOT meaningfully addressing climate change. Accepting the possibility that you might die in service of the common good is liberating (and it’s not the worst way to die).

SNCC survived in the Deep South without guns; they would not have survived with them. Erica Chenoweth shows us that nonviolent movements have twice the success rate of violent ones.

Framing is crucial. The Movement for Black Lives put out a mission statement that was so well framed, even American Friends Service Committee signed on [I think it might be this one].

If you want innovation, conflict helps to get you there. Yet, conflict resolution is a crucial skill, and it’s expanded enormously in recent decadesWe need those tools and people who will jump into the fray (to use them). But if our tools are too highly structured, you need to add interventions in informal settings.

Lakey expects surveillance and isn’t worried about it: “I think it’s a wonderful thing. We take that as pride: we are so important that they put staff time and energy into knowing what we’re up to—so we’re making a difference. Gandhi told India, if you gave up fear of them, the British would be gone. If people spread fears about Trump, invoice him for the hours because you’re doing his work.”Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Activism, Energy & Sustainability, People Helping People, poverty, Protests and Crackdowns, Psychology, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , , ,

At a recent conference, Jane Goodall said,

We are repeatedly told to ‘think globally, act locally’ but it should be the other way around. If you think globally first, you’ll get depressed. But if you think about what you can do locally, if you take action with friends and find that you’re making a difference, that’ll give you more hope and make you to take more action.

I love the idea of acting locally and have done it (and written and spoken about it) for decades. My biggest success in 50 years as an activist was a local campaign that saved a threatened mountain. Your chances of winning are often higher, it’s easy to reach those most affected, and you can parley your success into much greater influence on the future direction of your community. And yes, it can be empowering.

BUT…we also have to do the long, hard work on the big-picture stuff. It took 100 years of hard organizing to end legalized slavery for non-criminals in the US (and by the way, the exemption for convicted criminals has been used shamefully in too many instances). It took decades to get national civil rights legislation, the right of women and people of color to vote, the right of same-sex couples to marry…pretty much anything worth fighting for. And sometimes, even large-scale victories happen surprisingly quickly. As an example, the safe energy movement took only five or six years to make nuclear power unbuildable.

And those local victories can inspire the national and international work–which often gets done most effectively at the local level, by existing organizations and coalitions.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Activism, Entrepreneurship, Environment, language, Marketing Techniques and Philosophies, Mindset, Politics, Psychology, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , , ,

I love this post from the Changemaker Institute, How to Change The World By Meeting People Where They Care. I love it because it approaches social change through a marketing lens. It starts by revisiting the famous Loving v. Virginia Supreme Court Case of 1967, which struck down longstanding bans on marrying across the color line. Pointing out how Richard and Mildred Loving got people to care, the post goes on to ask how to get people to care about what you’re doing–and answers with a business-oriented focus on outcomes of your social change action, which you arrive at through these questions (quoting directly from the post):

  • What does it take to get an investor to believe in your business and invest in your mission?
  • What does it take to get customers to believe in your product or service and invest in it?
  • What does it take to get your employees to believe in your company’s mission and invest time and energy in supporting it?
  • What does it take to get people to support your vision for a better world? [end of quote]
Seet spot and 3 words posters in Shel's office, where he sees them every day
Shel’s inspirational posters describing his “sweet spot” institutional mission and his 2020 and 2021 sets of three words to inspire his year

This intersection is so important to me that on the wall behind my computer monitor, where I see it many times a day, I have a poster that reminds me, “I help businesses find their unique sweet spot where profitability meets environmental and social progress.” It’s important enough that I’ve written four books making the profitability case for business to deeply embrace social change and planetary healing, and have also written about the success lessons activists can take from business. It’s the basis for much of my consulting and speaking.

To take it a step further: I see getting out of the silo, rubbing shoulders with people who are not like you and examining different ideas from different industries or different sectors of the same industry as crucial is testing your own ideas, sharpening them enough to really get inside someone’s head and cause enough discomfort with the status quo to embrace the brighter future you propose. Whether you’re marketing a business or a movement, that’s a pretty important thing to do.

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