We are at the dawn of a new era in ESG (Environmental/Social/Governance, often rolled together as “sustainability). Following a long Model T Ford stage of kludged-together bandaid fixes, we are finally evolving into a much more holistic, much more regenerative approach. This incorporates several deeper methodologies like biomimicry, lifecycle costing, product take-backs, and multiple functions from single innovations, as well as massively scaled climate solutions that can actually reverse atmospheric carbon.
A lot of this progress is happening because the increasingly extreme weather of the last few years makes it obvious that we have no choice; we either learn how to be good neighbors to other species, ecosystems, and the planet—or the planet will drive us out. It’s going to be exciting.
We will see:
• Much deeper understanding of what the actual problem is. As one example: rather than focusing on building a better car, design ways to move people and freight across distances without requiring new roads, clogging existing ones, or pollution: something that would eventually make the private personal vehicle obsolete. It might look like modular mass transit bubbles that link together to move great distances at high speeds, then separate for last-mile door-to-door delivery—or it might look like “Beam me up, Scotty”—or, much more technologically and financially achievable, a group-conference immersion platform that simulates in-person contact through holography, smell receptors, and other techniques.
• Nature-based solutions that are far simpler, less expensive, and more effective than present approaches: emulating desert beetles for pure water supplies, bacterial fermentation to turn waste plastic into something useful, adhesives that replicate geckos, etc.
• Far more attention to the S in ESG, and integrating it with the E. For instance, green agriculture could create whole new industries that provide jobs and economic power to marginalized inner-city neighborhoods and depressed rural areas (or entire countries). And they could use open hiring procedures like the one that’s been so successful for Greyston Bakery to provide ladders out of poverty to ex-addicts, ex-felons, and ex-mental patients who have very little hope of finding a job through more standard approaches. Greyston is now consulting to other companies on how to implement a successful open hiring program.
Within a few years, these will be moving into the mainstream—providing significant competitive advantage over the companies that don’t embrace them: in energy and materials efficiency, reduced labor costs, and other direct operational benefits—and ALSO in marketing. These major steps forward will attract and retain customers, perhaps even turn customers into unpaid brand ambassadors.
We’ve been shown the path by visionaries like Amory Lovins, Janine Benyus, and Gunter Pauli for more than 20 years. We already know many of the solutions. Now we have to implement all these great ideas.
I love the idea of embracing your weirdness—and I’ve basically lived it since my teen years. But I want to add three corollaries:
Present your weirdness in ways that foster, rather than cut off, communication. So, in my case, living in a socially conservative farm community, I’ve chosen not to wear skirts even though I find them very comfortable—because I want my neighbors to understand that while I’m different from them in many ways, we still inhabit the same neighborhood and have more in common than they might think. I made different, more outrageous, choices in other places I lived in. Marrying and having kids, recognizing that my decisions impact other people, was another encouragement to dial it back. But I still publicly label myself as a “marketing heretic,” still post unpopular views in public places, still invite people of all viewpoints to engage with me (as long as they do so civilly). And I can proudly point to many examples where my activism has made the world a better place, both within the business community and in the wider world.
Listen and engage when your weirdness starts to set up barriers. Let people express their discomfort. Strive to uncover their deeper feelings. Find points of agreement and build the discussion out from there.
Bring your weirdness to the table but BE at the table! Participate actively in your community. I spent 9 years on my town’s Long-Range Plan Implementation Committee and have attended almost every Town Meeting for more than 25 years. In the 17 years before that, I was actively involved in the government and social infrastructure of the small city where I was living, both through board service and community organizing and through electoral work. I believe that service de-demonized the way several members of our town Planning Board perceived me. I went from newcomer/troublemaker who had organized the movement that blocked a big, totally inappropriate mountainside housing development to a person whose input was valued and seen as vested in keeping the character of the town.
How do you bring your nonconformity into your work, how do you make it a strength, and how do you engage with people who might feel threatened by it?
If you have a socially or environmentally conscious business…
If you are an activist on any issue…
If you work in any way to better the lives of disempowered people—whether the disempowerment is social, cultural, medical, geographical, or any other cause…
Please read this next paragraph VERY carefully. It’s from today’s Letters from an American by Heather Cox Richardson (emphasis added):
How religion and authoritarianism have come together in modern America was on display Thursday, when right-wing activist Jack Posobiec opened this weekend’s conference of the Conservative Political Action Conference (CPAC) outside Washington, D.C., with the words: “Welcome to the end of democracy. We are here to overthrow it completely. We didn’t get all the way there on January 6, but we will endeavor to get rid of it and replace it with this right here.” He held up a cross necklace and continued: “After we burn that swamp to the ground, we will establish the new American republic on its ashes, and our first order of business will be righteous retribution for those who betrayed America.”
This is a major Washington conference of influencers. Take it seriously! That is one of many ways fascism rears its ugly and dangerous head. Trump actually quoting Hitler, repeatedly, without attributing him is another. A series of Supreme Court decisions and new repressive state laws add more heads to this horrible Hydra.
The good news is they can’t do this without our help. Staying home on Election Day helps the wannabe fascists. And since most parts of the US don’t have ranked-choice voting yet, so does voting for a third-party candidate in the general election. Oh, and showing up helps our cause and hurts theirs. Show up to lobby your Members of Congress and your state and local elected officials. Show up in the streets to participate in protests against harmful policies or support demonstrations for those you favor. And show up to vote!
If, as I do, you disagree enough with Biden’s policies that you have a hard time voting for him, show that in the primary. Show up to vote and don’t vote for him. Either leave the president line blank or vote for an alternate candidate. My Primary is March 4 and I will either vote for Dean Phillips, who is slightly left of Biden, or write in Green Party candidate Cornell West.
But I recognize that Biden, barring some major development like a major health crisis, will be the nominee. And even though I live in a reliably Blue state, I recognize that his likely opponent will contest the results if they are anything less than an overwhelming victory for Biden.
First they came for the socialists, and I did not speak out—because I was not a socialist.
Then they came for the trade unionists, and I did not speak out—because I was not a trade unionist.
Then they came for the Jews, and I did not speak out—because I was not a Jew.
Then they came for me—and there was no one left to speak for me.
And speak out! Speak out for the socialists, the trade unionists, and the Jews. Speak out for Arabs and Muslims, for immigrants from anywhere, for people in the LGBTQ community, for those with disabilities, for those who Trump has threatened with retribution that includes rounding up and detaining opponents.
Speak out. For democracy. For decency. Speak out, ultimately, for yourself.
I finally got around to watching Jon Stewart’s return monologue. Yuck! I was a fan of Jon Stewart but this is ageist crap! Yes, Biden is old. So is Trump, as Stewart admits. While I have plenty of bones to pick with Biden (and I’ve been in the streets protesting some of his policies, especially around immigration and the Gaza war), we don’t have ranked choice voting in US presidential elections. And that means that absent some deep and unpredicted shift in the political landscape, either Biden or Trump will be elected in November.
There are many reasons to vote for Biden over Trump. While flawed (as we all are), he’s a basically decent person who has mostly used his time in office to better the lives of ordinary USArians and to improve the condition of the world. And despite a completely dysfunctional Congress, he has still managed to:
Hire or nominate very competent people who broaden the diversity and visibility of non-white, non-hetero people within our government (three among many examples Black/Asian/female Vice-President Kamala Harris, openly gay Transportation Secretary Pete Buttigieg, and Black female US Supreme Court Justice Ketanji Brown Jackson)
Emotionally less mature than my 16-month-old grandson (I happen to know a psychiatrist who told me back in 2016 that Trump would be easy to diagnose with a mental illness, but professional ethics standards meant only a doctor who was actually treating him could do that).
Biden is not an existential threat to democracy. Biden was handed a government in complete chaos that had burned bridges with many of its allies and built back a functional government that honors its promises. Biden is about the good of the country, while Trump appears to be mostly concerned with leveraging his position for profit and inflating his already overweight ego. And Biden’s record of accomplishment after three years in office far outstrips Trump’s four years.
So please tell me why the media is constantly dissing Biden because of his age and a perceived lack of mental acuity that by any reasonable standard is in better shape than Trump’s. How is it, for example, that the Washington Post (a liberal newspaper that prides itself on good journalism) actually ran a chart comparing how old Biden would be at the END of a second term with Trump’s age at the BEGINNING of a second term.
Finally, let’s look at five among thousands of models for aging with power:
Grandma Moses had a 25-year career as a painter, BEGINNING AT AGE 76
Pete Seeger was still writing and recording songs well into his 90s
Nelson Mandela became President of South Africa at age 76
My friends Frances Crowe and Arky Markham were both still activists on their 100th birthdays
Gray Panthers founder Maggie Kuhn and sexologist Dr. Ruth Westheimer were working on the sexuality of old people into their 80s (disclosure: I was a VISTA organizer for the Gray Panthers in 1979-80 and met Maggie once when she was 75)
You are never too old—or too young—to make a difference. Jon Stewart should know better, and so should we. Work to get ranked-choice voting and other reforms such as those outlined at https://www.americanprogress.org/article/its-time-to-talk-about-electoral-reform/ (scroll down to the section entitled “A range of possible electoral reforms”).
This could be quite the game-changer: a new technology that turns gas piping from a useless and expensive “stranded asset” to a powerful lever to green entire business and residential districts. And New York State just passed a law to encourage it.
On a quick look, I don’t see any obvious flaws. Do you? Please leave it in a comment. I’ll be taking a more in-depth look at this in my March newsletter. If you’re not a subscriber yet, please visit any page at my main website, https://goingbeyondsustainability.com/ You’ll get some nice gifts for subscribing, too.
He has supported Israel’s strategically idiotic and morally bankrupt wildly overreactive response in Gaza, resulting in the deaths of some 20,000 people (mostly civilians and including thousands of innocent children)—and the homelessness of millions; the US even vetoed a ceasefire resolution at the UN
And yet, assuming he’s the candidate in November, he will get my vote. I admit he might not if the US had adopted ranked-choice voting. But until it does, a vote for any third-party candidate is a vote for the main opponent of your preferred candidate. More importantly, I believe that the bad things Biden has done have been part of his own effort—sometimes accurate and sometimes off-base—to leave the world better than he found it. He is, fundamentally, a good person, And despite never having a majority in both houses of Congress, he’s done quite a bit of good as president:
Replacing skepticism with science on topics ranging from global climate change to the safety of COVID vaccines
Restoring US leadership on the world stage after it was torn to shreds by his predecessor
Supporting labor, the middle class, the poor, and the disenfranchised—and doing his best to hold big corporations and the super-rich accountable for dong their part
Championing the right to vote—and the right to have that vote properly counted
Please make sure you’re registered to vote. That your friends know why you will vote for Biden. And that the records of these two men while in office leave no choice.
Today, I spent two hours with my heartstrings tugged at a concert of the Jerusalem Youth Chorus—where Palestinian teens and 20-somethings from East Jerusalem sing—and compose—together with their Israeli Jewish counterparts from West Jerusalem. In June 2014 (a time of relative peace), I attended an equally moving concert in the Galilee (northern Israel) by Diwan Saz, a modern combo whose performers that night included a 10-year-old Bedouin boy (with a gorgeous voice) and a Chassidic rabbi, among others.
Those hopeful events seem far away an out of reach as we mourn the tragic and avoidable loss of over 4000 lives on both sides this month.
We have to somehow prevent even greater losses of life—and to reset!
Ultraorthodox Jews protest in London for Palestinian rights. Photo by Alisdare Hickson from Woolwich, United Kingdom, CC BY-SA 2.0, via Wikimedia Commons
Let’s start with some points I hope everyone can agree on:
Innocent people have been killed and hurt for decades, and nothing will bring them back
The violence has not worked, no matter who commits it
Both Arabs and Jews have claims on the land going back thousands of years
They also claim common ancestry with both honoring a heritage that started with Abraham. They eat very similar foods, speak languages with many cognates, and have both had to adapt to the harsh desert that surrounds them.
It is long past time to find a workable solution
From that very rudimentary framework, could we perhaps evolve to:
We all are carrying deep hurts. An eye for an eye doesn’t just leave everyone blind, because it will eventually leap from eyes to other things. So an eye for an eye, ultimately, leaves no one standing. Can we accept not only that the past is filled with violence, cruelty, and the spewing of hatred/dehumanization—but that all sides would benefit from moving past this?
Can we look to the world for other examples of long-standing hostility and violence transforming into something better—such as the Truth and Reconciliation process in South Africa and Sierra Leone and the peace process in Northern Ireland?
Can we finally break the cycles of fear, hatred, and grief that seem to lock everyone into ever-deeper and more destructive cycles of violence?
Can the barriers—both physical and psychological—between the two cultures be removed so that Israelis and Palestinians who are kept apart by laws and physical barricades learn to work, play, and live together; there already are several small projects that are a great start, such as:
Combatants for Peace, which presents touring programs featuring one person who fought in the Israeli army and another who was involved in the Palestinian resistance, now working together for peace despite some of them experiencing injuries, imprisonment, and all of them mourning the loss of friends and family members in the conflict
It takes great courage to organize for peace when the leaders of both communities feed their population an unending diet of hatred for the other side. In the Middle East and around the world, many people have been killed for trying to make peace.
I have visited Israel and Palestine twice and have family and friends (both Palestinian and Israeli) in both Israel and Palestine (in the West Bank). I’ve stayed in the homes and hotels of Palestinians, with a Chassidic family, in a Druze village, a Transcendental Meditation village, a kibbutz, and an Israeli settler community on the West Bank. I’ve met with a blogger in Ramallah and with leaders of several Israeli peace organizations. I’ve also participated in Middle East peace groups in the US going back to the early 1980s. The vast majority I’ve talked to over the years, no matter what their ethnic or religious heritage, just want peace. The governments are not giving it to them. Surely there are better ways to solve things than yet another war in a long and brutal series of wars!
NASA photo tracking 2011 Superstorm Sandy. Attribution: NASA Goddard Space Flight Center from Greenbelt, MD, USA, CC BY 2.0, via Wikimedia Commons. Tracking_a_Superstorm_(8970258657).png
A friend posted her fears that the extreme weather we’ve pretty much all been experiencing is only going to get worse…that coastal cities (which includes most of the world’s great centers) are going to be hammered by storms that will make Hurricane Sandy—which wreaked havoc in NYC and elsewhere—feel like a gentle rain…wildfires that consume vast acreage, depleted aquifers that cannot regenerate and can no longer supply our farming needs…
I agree with her that the current path will lead to multiple calamities. But I remain optimistic that the rapidly closing window to fix it is still open for now; we can still reverse the destruction. We know how: innovation has reached astounding levels in the last 20 or 30 years, and we humans have developed and piloted hundreds of cool technologies and processes that accomplish multiple good outcomes with zero-to-minimal harm.
But we are 50 years late in making meaningful progress and we can’t be wasting time debating whether human-caused climate change is real. Nearly unanimously, scientists who are not funded by polluters agree that humans have accelerated climate change significantly. And even if the climate change is nothing more than the earth making course corrections, we still need to address/reverse/prevent the effects if human civilization is going to continue in anything like the way we know it.
With light editing for context and to mask the identities of others who posted in the thread, this is my response:
My Response to the Gloom-and-Doom Post
One thing we can all do—homeowners, tenants, farmers, business owners—is STOP SQUANDERING CLEAN WATER! We waste far more than we actually consume, and this has serious consequences as aquifers dry up. I just read this morning in a book called The Sustainabiity Scorecard that certain prescription drug manufacturing processes generate up to 7700x the product weight in waste, most of it water. I’ve said for more than 20 years that while our descendants might forgive us for squandering oil (which has substitutes), they will NOT forgive us for squandering water, which is essential to life.
Like most pieces of climate change, we’ve known how to fix the problems for decades—but we can’t find the political will. We should be living in a circular economy by now, where waste is transformed into input. We should be powering that economy with clean and renewable power sources including not only the common ones like solar and wind but more advanced, less well-known technologies like harnessing light and natural electrochemical reactions (see Gunter Pauli, The Blue Economy 3.0). We have known how to do this since at least 2001, and we’ve known we need to do it since at least 1970. This is our last chance to get it done before the scenarios [the original poster] is worried about become everyday reality—and lead to constant civil unrest, widespread famine, and various other calamities that dwarf anything we’ve experienced. Science fiction writers like John Brunner have been describing that awful world for generations, because they could see the logical consequences of hiding our heads in the sand and pretending everything can go on as it has.
BTW *I* am actually an optimist on this. I believe we can still fix it, but we damn well better hurry up and commit society to solving these interrelated problems just as we committed ourselves globally to de-fanging COVID (with amazing success in a very short time)—but the longer we wait, the harder the task. The window is closing while we squander the 50-60 years we’ve had to get it done.
And thus I AGREE with [another commenter]’s paragraph about mitigation. Yes, engineers and designers can fix a lot of stuff—especially if they come in not attached to particular solutions but look holistically at how integrated solutions can not only address multiple problems at once (e.g., climate, waste disposal, water and food insufficiency, human comfort) but provide lots of jobs and community revitalization at the same time. But too many engineers have been trained in the existing, failing ways of thinking. We need to think circular and lifecycle impacts (including end-of-product-life disposal or repurposing), with closed loops, zero waste, net energy consumption, or pollution, etc.—and not linear thinking that only acknowledges processes production cost. Engineering as usually practiced has a tendency to externalize things like disposal costs onto the backs of us taxpayers and our progeny.
I also agree that we need to look at pollution, waste disposal, etc. in other industries including chemicals and battery manufacturing, and I don’t see electric cars or solar panels as panaceas.
But I totally disagree with most of his other points. The overwhelming scientific consensus, at least of scientists not funded by fossil companies or others who would have to drastically alter their processes (and temporarily lower their profitability) to fix the mess they helped create, is that human-caused climate change is real, and extremely dangerous.
[Original poster] brings up fusion, as she often does. Fusion sounds great in theory, but I’ve been hearing for my whole life that it’s just around the corner, and yet we never turn that corner. We can’t sit around waiting for fusion. The most optimistic predictions still put it pretty far down the pipe as a mainstream energy source. Yes, let’s keep the research going, but meanwhile, dig ourselves out of this deep hole of our own making.
I know [the original poster] is also a fan of small-scale nuclear fission, but I am not. [In her response to my comment, she corrected me and said she is not either.] If you want to know why, visit https://clamshellalliance.com/statements/statement/ (disclosure: I provided some minor help in writing this, particularly the section on accidents). I have some expertise here: my first of ten books was on why nuclear fission is a big mistake. It was written in the aftermath of Three Mile Island (as a revision/update of a much older book by my co-authors) and I updated it again—for a Japanese publisher—after Fukushima.
Several years ago, I brainstormed a list of 111 things the average person can do to reduce carbon and water footprints. It’s not comprehensive, it’s not necessarily the most important—it’s just one person’s brainstorm from around 2009. It retails for $9.95 but I’m giving it away. Just visit https://goingbeyondsustainability.com/#Freebies and click “Painless Green” (yes, you will need to provide your email and subscribe to my monthly newsletter—but you can unsub if you don’t like it).
More than anything else, this is a piece about hope: about the power of each of us to have impact in our own lives, in the lives of those around us, in our communities, and to our ecosystem and the entire planet.
Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz
Two case studies from my own life:
How a Single Demonstration Redirected US Energy Away from a Super-Toxic and Dangerous Future to a Much Saner Alternative
At age 20, I was one of 1414 protestors arrested as we occupied the construction site of the Seabrook nuclear power plant. At that time, the US government was envisioning 1000 nuclear power plants around the country. They never got past about a tenth of that, and I’m convinced that the ripples from that demonstration have a lot to do with why. On the 40th anniversary, I wrote a five-part blog series about what happened and my take on why. That link will take you to part one, with jumps to each succeeding part at the bottom. It’s really important reading for activists, authors, business innovators, educators, and others who want to change the world.
How Changing What I Eat Led Me to a Writing and Marketing Career I don’t know the exact date, but I think some time last week marked 50 years since I stopped eating meat. I know that I threw a party to mark my conversion and planned to stop eating meat as of that late August date, but I’d actually stopped several days earlier. I’m grateful for several things about that transition:
1) that after almost four years as an activist it was the first major step I consciously took toward living lighter on the earth, changing my lifestyle to match by beliefs;
2) that it was the first time I was really thinking long-term and strategically: I came home from a fishing trip at age 12 and announced I was turning vegetarian. My mom immediately responded that vegetarianism would stunt my growth. I was already a runty kid, small and weak for my age, and we didn’t have the Internet to check easily—so I promised her that I’d wait—and promised myself that I would remember and honor my promise to go off meat once I’d reached that milestone);
3) that I actually was capable of remembering and fulfilling a promise made four years earlier
4) that the whole world of food alternatives began to open up to me with this transition. Although Yoshi had been part of my life for about five years and thus I had some exposure to Japanese food, we had very little money and seldom ate out, and my mom’s cooking was tilted heavily toward kid-pleasing macaroni casseroles and meat loaves. She was into whole wheat and brown rice, so we were a step ahead. But I knew nothing about the flavor and nutrition and cooking techniques of Indian, Thai, Turkish, Mexican, Ethiopian, Vegamerican, Szechuan, Arabic… I’d never made bread, or yogurt, or sprouts, or pretty much anything from scratch other than salad dressing. The deeper my explorations, the more exciting eating became.
5) that I would arrive two months later for my first term at Antioch College with a new identity and lifestyle, and would not have to remake myself later in the eyes of my peers: something that deepened once I did arrive on campus and (with 600 miles between me and the stairwell where I was raped by a stranger several years earlier) almost immediately got in touch with my bisexuality and became active in the school’s flourishing LGBT community—which in turn led me to be involved in campus theater, campus radio, my first public speaking, my first time running an organization, an extended and public dialogue with the town’s mostly-progressive but homophobic newspaper that gave me a window into the power of the press (and thus my career as a writer and marketer), and more.
Lessons for Organizers, Change Agents, and Business Visionaries
In other words, there’s truth in the parable about a single butterfly’s wings changing the climate on a different continent. Our actions ripple out and ripple out and ripple out again, and we never know the full consequences of those actions when we undertake them. I had no idea when I stopped eating meat how far that would reverberate and how much it would shape me. I had no idea when I took the training ahead of the Seabrook occupation that we would leave a national movement in our wake whose effects are still felt almost 50 years later. Did Gandhi, Steve Jobs, Mary Kay, Martin Luther King, Jr., Thomas Edison, Tim Berners-Lee (inventor of the World Wide Web), Mother Teresa, or Nelson Mandela know at the beginning of their careers what impact they’d have? I very much doubt it.
No—but he may as well be. When I was a kid in the 1960s, we were told that Soviet schools (especially during the Stalin years) were places of indoctrination, not learning. They were propaganda factories churning out children whose world view was all about how great our then-enemy (and again enemy, since it invaded Ukraine) was—who would grow up to be dupes, unquestioning of their country’s moral, economic, and military superiority, etc. The same was true—and this we know as fact—of the schools the Nazis ran.
Of course, US schools, and the schools of pretty much any country, have also served a propaganda function. Schools are designed to raise children who would be complicit in or even participate in such things as the US’s involvement in numerous imperialist wars. Those wars are attempts to prop up a deadly version of capitalism whose place in developing countries was to exploit the resources—and not to worry about how many of the locals were killed or brutalized in the process. And again, the US was not alone. Ask in India about the Brits, in Congo about the Belgians, in South Africa about the Dutch, in Armenia about the Turks, in First Nations in Canada and the US about the history of their relations with White-run governments.
These days in most of the US and in other democracies, a more nuanced version of history is taught. History usually recognizes the moments where a country went astray, looks at the reasons, and at least casually discusses the consequences.
But in Florida, starting this month, that is no longer true. Heather Cox Richardson devoted her newsletter this morning to exploring the white supremacist fantasy that Florida now calls history and requires its teachers to teach. And I call the Florida curriculum a total distortion of truth. Read her column! It’s crucial to understand what’s going on in the battle for our children’s minds and souls.
Unfortunately, while its approach is extreme, Florida isn’t alone. Other states are passing similar laws in a foolish counterrevolution that will dull the ability of its students to think, to make ethical choices, and ultimately, to show leadership. In addition to the obvious consequences of attacking human rights of those other than conservative White, cis, hetero, and male, this regressive path, in my opinion, leads to intellectual stagnation and the US falling behind other countries in the quality of our science, invention, and achievement. So in both moral and practical terms, it’s a disaster.
Fight for our right as a nation to have a REAL education! Support teachers and librarians! And most importantly, vote the censors who would drum critical thinking out of our children and turn them into compliant automatons out of office!
