The first thing I do when I get online each morning is read a few things:

  • Poems of the day from Rattle, The Academy of American Poets, and Second Coming.
  • Heather Cox Richardson and Robert Hubble for analysis of the craziness in the US government right now and how people are fighting back.
  • Seth Godin for his deep insight, creative thinking, and common sense in the business and learning worlds, and news roundups from among The Guardian, New York Times, and/or Associated Press. (Disclosure: I donate to The Guardian and Associated Press)
  • Bob Burg, with his daily sermon on succeeding by treating people right, is often on the list.

Today, Godin opened my eyes to a completely new understanding of economics with one sentence:

The price variation in any market reflects not what the market will bear, but what the people in that market can bear to charge.

Brilliant. And I don’t think I’ve come across this anywhere else. It changes everything, doesn’t it?

He backs up his thesis with examples as different as the pricing of luxury handbags and concert tickets. He discusses how rock musicians who allow promoters to scale tickets out of the range of affordability for most of their fans pay a price in loyalty. And he talks about how that particular dynamic came out of outsourcing concert pricing to third party vendors like Ticketmaster who don’t really give a flying f about the fans as long as they can find enough who are willing to pay hundreds of dollars when they could just as easily spend $10 on a movie in the theater or nothing to watch it at home.

I’ve made those choices many times. I paid $6 in 1972, as a 15-year-old without a lot of cash, to see the Rolling Stones in Madison Square Garden. That’s only $46.24 in today’s money. Most of the time, if a concert or theater ticket is more than $100, I will choose a different form of entertainment. I think I have made four exceptions: The Who, my all-time favorite rock band that I had never seen in concert; tickets for touring Broadway productions of “Hamilton” and “Wicked”; also an actual Broadway show, but I’m not sure which one it was.

The three that I remember were actually worth the money and I didn’t regret spending it. But if I had spent that much for some of the mediocre concerts I’ve seen by top acts, I would have been furious, feeling totally ripped off. I saw many of them as either a concert reviewer or an usher, and thus didn’t pay to be ripped off. But it was frustrating even to give up an evening for something that wasn’t worth it and was charging a lot, even though I wasn’t paying. it was an insult to the fans.

But concerts are by definition discretionary purchases. Let’s look at price elasticity in other contexts that Seth didn’t mention—such as necessities.

Many have jumped in price far beyond inflation. Housing is one of them. But housing is something we have to have. Other societies consider housing a basic right. There is no homelessness problem in Cuba. Medical care and higher education, two other sets of services that have shot up in price here in the US, are also provided to everyone there. But they have an authoritarian government and they have deep poverty.

When I visited in 2019, the biggest complaint that I heard, and I heard it from almost everyone I met, is the inability of wages to keep up with the cost of living. Most workers make about $20 US a month. Doctors make $60 or $70. Our guide told us that the only reason his wife is able to afford to be a doctor is because he makes far more than the typical Cuban income from his clients’ tips. Sometimes, it is about trade-offs.

But sometimes, it’s not. Europe proves that decent, democratic governments can afford to treat healthcare as a right and keep higher education extremely affordable as well (housing, not so much). And they’ve also made huge progress in greening the economy.

China also has an authoritarian government. But the streets of its cities are crowded with relatively inexpensive electric cars (which is to say, still totally out of reach for most Chinese—but enough can afford them that massive traffic jams are common). This transition was quite conspicuous between my first trip to China in 2016 and my return in 2024. I rode in several of them and was impressed with how well they seem to be designed. Those stubborn trade-offs with their moral dilemmas.

Yet, for the past year, we have an authoritarian government in the US. The ugliness of its actions and policies would have been unthinkable just a few years ago.

But unlike Cuba and China, the benefits are not accruing to ordinary people. This government is about benefiting billionaires and openly, blatantly lining its leader’s and his friends’ pockets while collecting undeserved and insincere tributes from those who understand that they can flatter their way to what they want, even if they want things that are absolutely at odds with the interests of us ordinary people.

Seth’s thesis is not the whole picture, though. It’s a both-and, not an either-or. Price sensitivity is certainly an issue in purchase decisions—but so is sensitivity to what your market could pay without feeling exploited and ripped off. In my own business, I’ve kept my pricing far lower than most, because that makes me affordable to the solopreneurs and microbusinesses I enjoy serving. I don’t want to live in the corporate world enough to charge too much for my preferred clients, and those huge corporations have in-house people who do what I do. I also recognize that money is one means to an end, and there are others—such as what I referred to earlier: volunteering or reviewing instead of buying tickets

It is also quite possible to make a good profit serving the bottom economic tier. I recommend two great books on this: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C.K. Prahalad (out of print; that’s a link to a used copy) and Business Solution to Poverty by Paul Polak and Mal Warwick. That link takes you to bookshop.org, where your purchase supports the independent bookstore of your choice instead of lining the pockets of an oligarch who has aided and abetted the authoritarian government that has taken over the US.

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“We have built the safest civilisation in human history while convincing ourselves that we live in the most dangerous. Billions of people experienced measurable improvements in health, safety, and material conditions in 2025. That progress didn’t make the news. But it happened anyway, one vaccine, one school meal, one kilowatt-hour at a time.”
—Angus Hervey, Fix the News

From Fix the News, one of several good-news publications I receive—and one that skews toward science-based progress. This one does start with a depressing summary of the news we’ve all heard—but then moves into a long series of victories that most of us didn’t even now about. It pauses to excoriate mass media for amplifying the negative and superficial (e.g., celebrities) while ignoring unsexy but vital stories such as the amazing ocean treaties and the actual elimination of rampant fatal diseases, country by country. And then it finishes with another long list of victories for humanity and the other creatures we share this amazing planet with.

You won’t be sorry to spend ten minutes with this. https://fixthenews.com/p/the-telemetry?utm_source=post-email-title&publication_id=4861955&post_id=182468358&utm_campaign=email-post-title&isFreemail=true&r=sl4r&triedRedirect=true&utm_medium=email

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I admire your constant calls for peace, Donald. I just wish I could believe them. You see, there’s this little problem: saying you want peace isn’t enough. You have to actually BE a peacemaker. And you haven’t been one.

You’ve claimed to end eight wars. Independent fact checking shows that you did in fact have a role in bringing several of those countries to the table, and I commend you for that. However, your grand, sweeping claims that peace wouldn’t have happened without your aggressive diplomacy are highly exaggerated. And several of the peace agreements aren’t exactly working out. For example, the United Nations reports that 339 Palestinians were killed by Israel in the six weeks following the ceasefire. We’ll give you a B-.

You renamed the US Institute of Peace after yourself.  You spent months telling Oslo you deserved the Nobel Peace Prize. Yes, it’s true that some recipients didn’t deserve it either: Barack Obama was new in office and hadn’t done anything significant toward peace at that point. Henry Kissinger was a war criminal responsible for much harm during the Vietnam War, the Chilean Pinochet dictatorship that followed the US-aided coup, and many other foreign policy debacles. But still, if you have to nominate yourself for the peace price and name an institution that is supposed to be independent after yourself, it doesn’t scream “qualified.” It actually says “laughably insecure and demanding.” Grade: D-.

Then there’s Ukraine. You’ve been so inconsistent that nobody knows where you stand. You berate the Ukrainian president in person on national TV. Next, you tell Putin to negotiate. Then you bring forward a proposal so lopsidedly Russia-centric that even Mitch McConnell dismissed the plan and said Putin had made a fool of you. One key principle of peacemaking: It has to include all the sides and let all of them at least claim some small victory, which this plan utterly fails to do. Grade: F.

How about relations with our near neighbors? You’ve killed at least 87 people in 22 separate attacks on vessels in the Caribbean, claiming that they were smuggling drugs. You’ve provided no evidence that this is true (and your long record as a massive serial liar doesn’t boost our confidence). And even if it were true, the proper procedure is to interdict and seize the boat, arrest the crew, and hold the cargo as evidence—not to blow it out of the water without warning. Both Colombia and Venezuela have accused you of extrajudicial murder. At least two of those were killed while clinging to the wreckage after you destroyed their boat, in clear violation of international law.  And it’s hard to believe that you really care about keeping drugs out of this country when you just granted a full pardon to the former president of Honduras, who had just started serving more than 40 years for a huge cocaine smuggling operation. There’s widespread speculation that this is really about setting your sights on Venezuela’s oil, and that you’re willing to start a war against them. Grade: F.

And then there’s your “peacemaking” right here in the  good old United States of America.

  • You send armed, masked goons to snatch honest, hard-working non-criminal immigrants away from jobs, loved ones, and decent places to live,  without a shred of due process. Sometimes, your goons snatch up people who have citizenship or permanent residence. Other times, you target people who are going through all the proper steps of being able to stay legally. This creates terror, not peace. It serves no useful function, disrupts families and the economy, and makes the whole country unsafe. Grade: F.
  • You rip the safety net apart, causing economic dislocation of the kind that encourages crime, making our streets less safe and less peaceful.
  • Your energy policies, pushing the most destructive, resource-intensive, and economically unworkable energy options, will lead to resource conflicts, which will lead to more wars. Grade: F.
  • Finally, your public language is the opposite of a peacemaker’s. You issue all sorts of smears against people of color, non-Christians, people with disabilities, even those who happen to belong to a different political party, as well as people you have specifically named and declared they are your enemies. You are an attack dog with a remarkably thin skin who insults others but has zero tolerance for dissent. To paraphrase Three Dog Night, “That ain’t the way to make peace, please.” Grade: F.

So if you want to be seen as a peacemaker, you have to become one. That’s going to take major restructuring of your whole way of being president. Are you up to the challenge? I’d love to see you succeed at embracing peace and would cheer you on publicly if you’re sincere. I’m not optimistic that you’re up to it—but I’d love to be proven wrong.

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When Unilever acquired B&J’s, the agreement guaranteed the ice cream company the right to an independent Board empowered to continue B&J’s decades of social and environmental activism as they see fit. But apparently, Unilever, one of the largest consumer packaged goods (CPG) conglomerates in the world, disagrees with the Board’s repeated attempts to support the people of Palestine, a situation much more dire now after more than a year of constant Israeli attacks that have killed more than 43,000 Palestinians and injured and/or made homeless hundreds of thousands more, including thousands who’ve had their replacement homes or shelters destroyed and had to flee multiple times.

Most of the time, Unilever is one of the better corporate citizens. It’s done a lot of good in the business world for environmental and human rights efforts. Many of its business units, beginning with Ben & Jerry’s in 2012, are certified B Corporations (a business structure that allows environmental and social good to be factored in alongside profitability)–and the parent company has been undertaking a Herculean effort (ongoing since 2015) to get the entire corporation B-corp certified.

But now, Unilever is censoring the B&J’s Board and threatening to dissolve the Board and sue individual Board members. And, once again, B&J’s is suing the parent company over censorship around Gaza.

Israel’s position is unusual because it is treated differently than other governments, in two different ways. Some people grant Israel special status because of its history, and some use that history to condemn it and even question its existence. Here are some of the reasons why Israel-Palestine conflict is treated differently than elsewhere:

 

The Pro-Israel Reasons Why Israel is Treated Differently

  • European and US guilt in the aftermath of World War II, when it became obvious that millions of Jews, Roma, lesbians and gays, people with disabilities, and political opponents of the Nazi dictatorship could have been saved by other nations and were instead murdered in Germany and the lands it occupied.
  • Extremely effective pro-Israel lobbying that has demonized Arabs, Muslims, and Palestinians (overlapping groups, but not interchangeable) both within the Jewish community and in the wider culture. I recommend the film “Israelism” as the quickest way to gain understanding of how this has worked. This has been so effectively percolated into the culture that any attack on the Israeli government—even in its current super-brutal iteration—is labeled antisemitism.
  • The industrialized world’s continued reliance on fossil fuels from the Arab lands—and the widely-held view within the US government that Israel is our foreign-policy surrogate and enforcement agent in the Middle East (one of the most important strategic regions in the world: a crossroads of trade since ancient times and a place where political, energy, and military control conveys enormous influence over Europe, Africa, and western Asia).

 

The Reasons Why Others Condemn Israel

  • In the larger population, this role as US surrogate gets translated into accepting at face value the common belief that Israel is a bulwark of Western democracy in a region lacking in democracies. And that, in turn, causes conflict with those who criticize Israel’s appalling record of violence and subjugation in the Gaza war. The democracy meme is partially true. If you are a white Jewish citizen of Israel, you have rights under a democracy—but those rights are limited for your Israeli Arab neighbors and do not exist for your Palestinian neighbors in East Jerusalem and just outside Israel’s borders.
  • Pretty much every Israeli and Palestinian has experienced direct harm: the loss of loved ones, the destruction of and/or eviction from property, denial of human rights. For 76 years, Israel has oppressed Palestinians, dating back to independence in 1948—and Arab nations have repeatedly waged wars and nongovernmental attacks against Israel. More recently, Israel has initiated several wars. On my second trip to Israel and Palestine ten years ago, I listened to a man who had been only 11 years old when the Israelis told his family not to take a lot of their possessions because they would be back in a few weeks (scroll down in the linked article to the section on Bar-Am). He’s one of many whose story I’ve heard over the years that describe the oppression, loss, and bitterness —as the many Israeli Jews who’ve recounted their own losses through terrorism have also experienced. The gruesome toll affects people on both sides.
  • The denial of rights to ethnic and religious minorities within Israel and to majorities in the Palestinian Territories, the violence done to these populations, and the forced resettlement have all combined to make Israel a pariah in the eyes of many.

Unfortunately, what should be anger directed at the government of Israel is often misdirected into attacks on Jews. And it doesn’t help that so many people who should know better equate any criticism of Israel with antisemitism.

Mind you—antisemitism is real and it is not OK. But there’s a big difference between “Israel, stop bombing civilians, stop denying food access, stop destroying hospitals, stop killing journalists,” etc. and saying that the heinous Hamas attack of October 7, 2023 was justified or that the Jews as a people should be destroyed. Those latter constructs are antisemitic. The former are legitimate criticisms of a government gone amok.

Rabbi Jill Jacobs, the head of the rabbinic human rights organization T’ruah, has a helpful article on how to tell the difference.

But legitimate criticism of violent and discriminatory Israeli policies and actions, even those before October 7, cannot justify what Hamas did. There is NO justification for kidnapping, killing and raping innocents because they happen to be Jewish and living in Israel—just as there is NO justification for killing and torturing innocents because they happen to be Palestinian, Arab, and/or Muslim. And there is also no justification for treating Israel far more harshly in the diplomatic arena than other countries brutalizing occupied populations. If it’s wrong when Israel does it, it’s also wrong when other countries do it. Not to make that clear is another form of antisemitism.

 

And How Does This Relate to Unilever and Ben & Jerry’s

What Unilever is doing to Ben & Jerry’s is just a less intense version of the censorship and repression on college campuses last spring when Palestinians and their allies demanded justice and peace. What it says is “we espouse values of multiculturalism but we don’t actually believe it. In fact, we believe in demolishing entire populations based on ethnicity, religion, or other factors that we say shouldn’t matter. And we will bring repression down upon the shoulders of those who defend the groups we want to marginalize.”

To make real change, we have to make space for dissenting voices, especially from marginalized populations. That gets stripped away when criticism of Israel’s malignant actions are blocked. If you agree, click to tell Unilever to stop stomping on dissent at Ben & Jerry’s. You’re welcome to copy and modify my message:

As a proud Jew and an activist for 55 years who’s worked on peace, Middle East, the right to dissent, environmental, business as a social change agent, and immigration justice among other issues, I take strong issue with Unilever’s unilateral abrogation of Ben & Jerry’s right to protest genocidal policies in Gaza. With the Board’s independence written into the acquisition agreement, the umbrella entity of Unilever is not obligated to agree with their position and nor does that position have to be thought of as representing the whole corporation—but you are obligated to let them express it. Palestinian rights are compatible with Jewish rights, and the world needs to stop accepting the argument that criticism of Israel’s government is antimsemitism.

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A lot of people wonder how to get started with creating a social enterprise: a business that from the beginning is designed to improve lives.

Social-good products like this solar-powered LED lamp make a difference AND a profit
Social-good products like this solar-powered LED lamp make a difference AND a profit

[This post was written a few years ago but left unpublished. I’ve decided it’s still worth sharing because it shows one possible model for starting a new social-benefit company from nothing. I’ve tweaked and updated a few things, but left the chronology and my corespondent’s writing as they were. While I got permission to quote the correspondence, I don’t feel comfortable identifying him or the company.]

Some time back, a Facebook friend in the Philippines asked me for advice on a set of amazing goals. I got his permission to share the relevant parts of our conversation. Since English is not his first language, please cut him some slack on the grammar issues:

I’ve been finished trying to change politics for about 5 years. Focused on poverty and the environment here since then. My company is focused on 3 things right now: 1. Disaster relief during calamities. We earmark 10% to that. 2. Trying to raise a new high school within 5 years. There are two towns nearby that have no high school. Those kids stop their education at grade six and enter poverty. We will need to increase our revenue stream in coming years to do that. 3. Making the entire town solar powered. Not only for the environment, but for the people. You see, the electric bill is actually higher than rent here. For instance, my office manager pays 900 pesos per month for rent and 1600 pesos for electricity. If we could convert much of the country to solar, we could change the entire economy, freeing up much more disposable income for the people. Those are my 3 main focuses. Any ideas to help or partner are always appreciated Shel.

I responded:

Wow, wonderfully ambitious and very people-centered. 

First of all, the key to spreading solar is to eliminate the capital expense up front for those with limited resources. So, just as an example (your numbers might vary), you charge 75% of the customer’s current monthly electric bill, allocate 50% of that 75% toward paying off the solar system, and split the other 50% of the 75% into a school fund and a disaster relief fund, both administered by a trusted outside charity that is scrupulously honest and can’t be believably accused of corruption. Since the Philippines is very sunny, it should be easy to convince business people and homeowners to sign up.  Renters might be harder, since they would be improving someone else’s building and they’d also need permission from the landlord, but if the economic incentive is sufficient, it should still work out ok. To cover the up-front capital costs, you could look to the utility company, private foundations (including those based outside the Philippines but working in-country), and possibly government funding. And remember that solar isn’t just electricity. Solar hot water has a much faster payback and can  be done really cheaply.

Don’t forget that building the buildings is not enough; you also have to fund teachers and staff, textbooks, and other operating costs. Of course, you’ll build green net-zero-energy buildings that are clean and energy self-sufficient—or better still, net-positive energy that feed surplus power back into the system).

Second, I would have better ideas for you if you tell me more about what your company does and give me the URL. If it’s in Tagalog, Google will probably translate, but an English-language page would be better as Google does a very poor job.

And received this reply:

Our company is called <name>. We did obtain our url at <address> but we just have a holding page now under construction. Our company manufactures products that I have designed here in the Philippines. I outsourced the factories…and they will sell mainly as exports to the US.

Im planning on funding the solar equip with company money and writing it all off, so no expenditure to the people. About the High School…yes it must be staffed etc. Luckily, my first cousin is a High School Principal already here. She is ready to take the reins on that project when we become ready.

We are launching our first products now Shel. Mostly through the Hammacher Schlemmer catalog company. Some are launching in October, and others in April 2018. We have some pretty unique, one of a kind products. Our first you can see is a one off, the Recreational Tube in the images. The second phase is a line of innovative wood products…and our 3rd phase comes in 2019. It is a line of coolers and food storage containers that will require capital generated in 2018 for injection molds.

What can you take away from this? Here are five lessons I see—and I bet you can spot a few others:

    1. Think systemically. My friend understood the holistic connection between converting to solar and alleviating poverty–a very important connection when you’re marketing to people at the bottom of the pyramid, in economic terms.
    2. It helps to be very specific when describing a dream. Make it tangible for yourself and others.
    3. Know what key pieces you need to have in place before starting, and which you can fill in later.
    4. Be clear on how to keep capital costs down, especially at first. If you would have to spend huge sums to set up in-house manufacturing, start by contracting it out and avoiding all those capital expenses. Even if you’re a one-person business, there are lots of ways to cut costs. I saw a lot of my competitors in my one-person service business spend lavishly on fancy offices and furniture. I started my business working from home in 1981, and I’m still working from home in 2023–which enabled me to start being profitable at a much lower revenue point.
    5. Think like your target market—and if your market has little or no disposable income, think about ways to make it affordable to them.

What would you add to this list?Facebooktwitterpinterestlinkedinmail

Ramadan started Wednesday. Passover starts next Wednesday. Easter weekend begins two days after Passover. And today, the Wednesday halfway between the starts of these sacred Muslim and Jewish celebrations, we mourn. Again.

As a Jew, I’ll be celebrating Passover Seders next week with family and friends. Part of the Seder is a song called “Dayenu,” which means “It would have been enough for us.” The song thanks God for many miracles involving the exodus from Egypt and the journey across the desert.

Many Jews also add a second text: “Lo Dayenu”: It is NOT Enough for Us.” In the modern Midrashic tradition, lots of people have written their own versions. I like this “Lo Dayenu,” by Joy Stember.

Social Justice "Lo Dayenu" Seder reading by Joy Stember
Social Justice “Lo Dayenu” Seder reading by Joy Stember

With the six deaths in Nashville yesterday, the grisly total of people in the US killed in school mass shootings from Columbine in 1999 through yesterday has grown again. It reached 554 10 months ago. 554 children and adults who died for no reason other than a broken political process that gets in the way of even the most basic protection from gun violence. While they are quick to offer another round of “thoughts and prayers,” they offer no action. It is easier to get an assault rifle than a license to cut hair.

Interestingly, many of the guns-uber-alles crowd are the same people who suddenly discover that life is sacred after all, as long as it’s a life inside a pregnant woman (a position that happens to violate several religious traditions that consider the life of the mother more important than the life of an unborn fetus). But apparently, once these kids are born, they’re no longer important.

Here’s a basic human decency rule I’d love to see taught in every classroom, reinforced in every workplace and community gathering: Freedom TO take an action stops when it interferes with another person’s freedom FROM harm. By my logic, the freedom to own or use an assault rifle–a weapon of mass destruction–is overridden by the freedom from being randomly shot.

And here are a few “Lo Dayenu” verses I just wrote:

If we could block killers from having access to assault rifles,
But allow them to enter schools, cultural venues, places of worship, and public spaces with other murder weapons,
Lo dayenu. It would not be enough for us.

If we could have international peace meetings and far-reaching agreements,
But still “solve” international disputes with war,
Lo dayenu. It would not be enough for us.

If we address the violence of mass shootings,
But not address the violence of poverty and starvation, or of rape and beatings,
Lo dayenu. It would not be enough for us.

If we reach the ability of people around the world to live in harmony with each other,

But fail to curb violence against the planet,
Lo dayenu. It would not be enough for us.

Please feel welcome to add other verses in the comments.

May whatever holidays you celebrate be joyous, despite the troubled world we share. And may we come together with both our Dayenus of gratitude and our Lo Dayenus of work that we still need to do.Facebooktwitterpinterestlinkedinmail

Check out this TEDx talk by nonviolence researcher Erica Chenoweth. Chenoweth was originally quite hostile to nonviolent social change movements–until her own statistical analyses showed them (and us) that nonviolent resistance was far more effective than violent insurrection. Those who used it were more likely to achieve their goals, even “impossible” goals like unseating a government. AND they were more likely to achieve lasting change that didn’t just swing back with the next change in government. In fact, successful nonviolent revolutions were 15 percent more likely to avoid relapsing into civil war.

This validates what people like Stephen Zunes, George Lakey, Barbara Deming, MLK, Gandhi (also not a pacifist in principle, but totally committed on the strategy, BTW), my late friends Dave Dellinger and Wally and Juanita Nelson, Harvey Wasserman, Anna Gyorgy, and many others have said for decades.

I think I can shed some light on why this is true:
1) You can’t outgun the state. They have tanks, WMDs, and lots of person-power. Engaging in violence is letting them choose the battlefield and the tools. You probably can’t outgun the Oath Keepers either, unless you ARE the state.

2) When the state attacks unarmed civilians, it has a jiu-jitsu effect of creating sympathy for those who are attacked (as is happening in Ukraine right now, and happened so dramatically in the US South in the 1950s and 60s). But when armed radicals attack the state, it creates support for the government, who can then marginalize and isolate the opposition as “terrorists”–and have an excuse to clamp down further on civil liberties.

3) When a government falls by force of arms, the conquerors want to make sure they aren’t taken out next. Thus, the pressure to become more dictatorial, which erodes popular support. I am old enough to remember when the Sandinistas,  thugs like Zimbabwe’s Mugabe, and even the Iranian mullahs were welcomed as heroes by the local population, until they turned out to be just as vile as their predecessors, if not more. Some of my older mentors in my youth had watched the same pattern in the USSR, first under Lenin and then under the even crueler thumb of Stalin.

4) But when instead of fissioning society apart, a government seeks to actively unite people across the spectrum and build a better society for all, they can create new institutions that are nearly universally seen as working for the people, rather than the power structure. Such government initiatives typically draw their inspiration from long-term organizing by nonviolent people’s movements. I just returned from South Africa, and one of the people I met there had been a white soldier defending apartheid. Like everyone else I met, black or white, he had enormous respect and admiration for Nelson Mandela, the Truth and Reconciliation Commission, and the healing/unifying process after nearly 50 years of official apartheid (1948-94) and ingrained racism that dated back decades earlier. If this man, who carried a gun to protect white privilege, can embrace unity oriented black-majority governments, there is hope for all of us.

5) Nonviolent resistance is a shape-shifter. The forces of reaction can never fully predict how it will play out: what tactics and strategies will be invented, deployed, reinvented, and redeployed. It is extremely adaptable to circumstances. Decades ago, Gene Sharp codified a list of 198 nonviolent tactics. That was before the pandemic, and even before the Internet came into common use. A more recent list compiled by the King Center that continues the work of Martin Luther King, Jr. raises the number to 250. From the Old Testament refusal of the midwives Shifrah and Puah to carry out Pharaoh’s command to kill Hebrew baby boys–the first recorded act of civil disobedience that I’m aware of–to the creative use of vehicle caravans (often with only one or two occupants) as a way of demonstrating power and taking up space in the early days of the pandemic when it was unsafe to gather closely in the streets, nonviolent practitioners are natural tactical re-inventors.

Chenoweth points out one more thing: when open protest becomes too risky because of repression, concentration tactics like mass demonstrations may be augmented or replaced by dispersive tactics of quiet resistance (such as Ukrainians replacing road navigation signs with signage urging the Russian invaders to f themselves) that allow even elders, children, and people with disabilities to subvert the authoritarians.

And I personally have experienced the power of creative nonviolence over and over again, taking dozens of forms in movements or actions I participated in (and sometimes helped organize) and in moments of private personal action, including my mom castigating our landlord in front of 9-year-old me because she felt he was unwilling to rent to Blacks, my own one-person witness after the US bombed Libya. Some of these put me at personal risk, including standing with a small group of protestors in front of a much larger group that was hostile to us and probably included a number of people carrying firearms; in others, I took comfort in the strength of numbers. In all of them, I was convinced that nonviolence is more effective than violence in shaking up the power structure, and I’ve been part of winning campaigns (including, among others, the 1977 Seabrook Occupation and the 1999-2000 Save the Mountain campaign) often enough to see that truth validated.Facebooktwitterpinterestlinkedinmail

One of the most fascinating talks I’ve ever heard happened this morning on a guided bush walk in Kruger National Park, South Africa, delivered from atop a huge termite mound.

Standing atop a giant termite mound, Ranger Nico explains why termites are critical in the South African ecosystem and how they make the giant predators possible. Photo by Shel Horowitz.
Standing atop a giant termite mound, Ranger Nico explains why termites are critical in the South African ecosystem and how they make the giant predators possible. Photo by Shel Horowitz.

Termites are largely responsible for shaping and managing the ecosystem that allows the magnificent animals we see on safaris: the elephants, lions, giraffes, zebras, and more. They are master builders, creating mounds and underground caverns (two or three times as big as the visible parts of the mounds) that can stretch 50 meters into the earth.

Termites invented climate control millions of years ago. They move wet earth astonishing distances to plaster the walls, creating an ideal environment for the fungus their queen loves to eat, and they build chimneys—heat vents they can open and close—to maintain the ideal temperature for the queen’s comfort.
They are such sophisticated engineers that some plaster casts of abandoned mounds have required pumping in ten tons of plaster.

That queen starts tiny but eventually reaches a length of five inches or so, loses her legs, and turns her attention to hive management and reproduction. But not just any kind of reproduction! She picks the type of worker the colony needs at that moment and produces farmers, soldiers, attendants staff who attend to her needs as commanded by pheromones, flying termites (including scouts, wood scavengers, and future kings and queens who go off to start new colonies), and other types as needed.

These different types have biological differences, each equipped for their own mission. And she will lay about 40,000 eggs every day, but most of the young’uns will only live for a few days. Still, a large mound can have hundreds of thousands of inhabitants.

The queen outlives thousands of generations of her offspring. At the end of her 30- to 40-year life, she clones herself and produces one new queen, genetically identical, who will manage the same mound—so some of these mounds are centuries old, with a ruler identical to the mound’s female co-founder. Her partner is a king who fertilizes the queen, and paired couples fly off to start the new mounds—a complex process where both of them find a soft digging spot they can manage without the tools of the construction-worker termites and begin digging and egg-laying exactly three days before a significant rainfall.

The eggs take three days to gestate and require lots of moisture.
If a queen dies before cloning herself, the whole colony dies. Queens cannot be introduced from elsewhere, and the workers lose all interest in their tasks—or in living—without a queen.

And here’s why this is a problem: Not only do termites clear the dead wood around them by digesting it, the mounds and chambers provide enormous nutritional boost to the soil. Termites are what creates the richness that allows grasses, shrubs, and trees to flourish. Without all that, the herbivores like elephants, giraffes, rhinos, impalas, hippos, warthogs, etc. would have nothing to eat and would not exist. And without them, the apex predators including the big cats would not have their food.Close encounter on safari in Kruger national Park with a male lion. Photo by Shel Horowitz. ALL RIGHTS RESERVED. WRITTEN PERMISSION MUST BE OBTAINED TO REPRODUCE.

So if you’ve gone on safari and seen these beautiful animals in the wild, you can thank the termites. And the best way to thank them is to recognize their role and not use pesticides against them. If you live in a termite-prone area, treat the wood of your house instead of fogging the air with poison that poisons you, your family, and the much-needed termites—and help your friends understand that when we treat nature as a teacher and ally, the results are far better than if we treat her as an enemy.

Other tidbits from this hike:
• Elephants will destroy one marula tree at a time to get the fruit—but their digestive enzymes activate the seeds, so when they poop them back out and natural forces spread them, a thousand marula trees could germinate from the single sacrificed one.

• Elephant tracks look kind of like snowshoe tracks. You can tell females form males because if it’s a female, you’ll also find tracks from the babies.

• Spear grass seed will actually drill itself into a growing medium by spinning in one direction. Even though they can’t survive there, they will even drill into human skin and you can’t get them out with tweezers. Nico’s mentor used to always carry a medical scalpel to excise them. Nico prefers to avoid them in the first place.

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Jacinda Ardern of NZ in mourner's hijab, following the mass shooting at a New Zealand mosque. Credited to "Appaloosa" on Fliker
Jacinda Ardern of NZ in mourner’s hijab, following the mass shooting at a New Zealand mosque.

It’s sad that New Zealand’s amazing Prime Minister, Jacinda Ardern, is stepping down. I’ve been an admirer since she first came across my radar during her campaign to lead that country–and I remain one. She has been a competent, non-bloviating voice of reason and compassion, as well as an excellent role model who proves that at not-yet-40–she took office at 37 and is now 42–a progressive woman can be an effective shepherd of government, even during a term that encompassed multiple global and at least two national crises.

She is my favorite of the current crop of world leaders, in fact.

When I went looking for the photo to accompany this blog, I found this text. Like the photo, it is attributed only to “Appaloosa,” who appears to be a photographer in French Canada and was unlikely to have taken the picture. It sums up my feelings perfectly:

In the aftermath the Christchurch, NZ mosque shootings, the world witnessed what a real leader looks like in New Zealand’s Prime Minister #jacindaardern.

72 hours after the tragedy occurred, Prime Minister Ardern mourned at a vigil in full hijab attire, and promised the nation would not only cover the costs of 51 funerals, but would look after the families and their expenses for as long as it took.

This, after announcing the New Zealand government would ban assault rifles.

It takes courage to lead a country at any time. When you also have to navigate a global pandemic, a world economic mess, a massacre and a natural disaster in your home country, and a rising tide of totalitarian, racist so-called populists, it’s no  wonder she feels her “tank is empty.” It also takes courage to know when it’s time to stop. My hat is off to her and I wish her the best in her next phase.

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Every year, bestselling author and social media visionary Chris Brogan challenges his huge reader base to come up with three words to provide focus for the coming year. This year, I decided to take the challenge for the first time since 2016. My three words are:

  1. Clarity (click to read Part 1, where I discuss this word)
  2. Justice
  3. Healing

Justice

Nonviolent peace demonstration in Britain
Nonviolent peace demonstration in Britain

Today’s installment is about Justice, and how it shapes both my career and my activism.

My career has evolved quite a bit from its founding (as a term-paper typing service!) in 1981. For the past several years, I’ve focused my writing, speaking, and consulting on helping business turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance. By showing companies how to make a profit doing this, I hope to leverage far greater change than I would if I tried to motivate them through guilt, shame, and fear.

Lets make this concrete: I listed several benefits for each of five different examples in this blog post.

Ready to know more?  In the very early phases of this shift in my business, I did a TEDx talk, “Impossible is a Dare.” (you have to click on “Event Videos”, and then on my talk). It’s a nice 15-minute introduction to this idea as it existed in 2014; I’ve refined it quite a bit since then. A much deeper introduction is my 10th book, Guerrilla Marketing to Heal the World, endorsed by Chris, Seth Godin, Chicken Soup;’s Jack Canfield, Joel Makower (Executive Director of GreenBiz.com) and many other business and environmental leaders. And of course, I’m happy to talk to you about how I can be a “Sherpa” on this journey for your organization. 

But now, let’s go back to the activist side. In order to talk about Justice, I also have to talk about Injustice: what we’re trying to change.

And from there, how I personally am working to change injustice into justice through community-based activism: the work I do in my non-career time. There have been a few times in my life where that work dominated my day and pushed the career part off to the side. This is one of those times.

Marchers at a rally for racial justice and immigrant rights, Holyoke, MA. Photo by Shel Horowitz.
Marchers at a rally for racial justice and immigrant rights, Holyoke, MA. Photo by Shel Horowitz.

As a citizen of the US, I’m deeply concerned about the attack on our planet and its people (and other living beings) by the current federal government. This government and its most visible spokesperson have viciously attacked immigrants, people of color, people without a Y chromosome (not male, in other words) or who don’t identify with the gender of their birth or any gender, people who are not Christian or even Christians who condemn him, people with disabilities, people suffering in poverty who face attacks on safety-net programs such as SNAP benefits (formerly known as food stamps) as well as authoritarian responses to homelessness, people who’ve survived crimes this government doesn’t view as important (such as sexual harassment), and even 16-year-old climate activist Greta Thunberg–as well as people who might be likely to vote for someone other than that very visible spokesperson.

Humans, at least, can defend themselves. Forests, oceans, the air we breathe, the water we drink, the plants and animals that we share our planet with–they need human beings to defend them against the brutal attack by this administration. Since January 2017, this government has rolled back dozens of environmental protections, stripped government websites of information about issues from the human impact on climate change to toxic pollution databases, barred government scientists from speaking out, and of course, pulled the US out of the Paris climate accord.

As of October, 2019, that same visible spokesperson had lied at least 13,435 times while in office. He has violated his Oath of Office every single day since he was sworn in, because he refused to divest himself of emolument-laden business interests and thus undermines the Constitution; he illegally uses his position for personal enrichment. He even went so far as to order the next G7 Summit held at his own golf resort (public pressure forced him to walk this one back; even Fox raised an eyebrow). And of course, there were the two violations so egregious that they led to his impeachment. I would have preferred a much fuller bill of criminal activity (this link lists nine potential counts as far back as July, 2018).

But the problem goes far deeper than one corrupt and mean-spirited individual in a position of great power. 

As a citizen not just of the US but also of the world, I worry to see similar patterns repeating in many other countries, among them Brazil, Hungary, India, and Bolivia–and less intense versions attempting to rear their heads in places like France and UK.

I’ve been an environmental and social justice activist since October, 1969. That’s just over 50 years. Since that time, I’ve done much to improve the lives of my fellow residents of Earth, whether human, other animal, plant, fungus, or other lifeforms. I’ve been involved in numerous campaigns, and was glad to play a role in winning some of them. But there’s so much more to be done!

Each of these situations involves many cases of justice denied. I will do what I can to turn that around; I will continue to write and speak and act and organize and demonstrate and lobby from a place that says we are better than this, that we don’t accept this as normal, and that we are not willing to turn the clock all the way back to 1930s Germany. And I will continue to take comfort in the small victories we win, and the many friends I have made in the Resistance who prove to me that we are, indeed, better than this.

And each of us has an impact, often far greater than we realize at the time. Never accept that you cannot make a difference as an individual! But recognize that it’s easier to make that difference if you work with others.

I can take direct credit for victories ranging from a crosswalk at an intersection that desperately need one to starting the movement that saved a mountain when the “experts” thought our victory was impossible. And I’m far from done.

In May, 2019, my wife and I were accepted as sanctuary accompaniment volunteers, helping protect an upstanding immigrant who has to live in a church because he would be deported if caught outside the grounds. This is a hard-working man who just wants to provide for his family, including three children born in this country. He has lived in the US for nearly two decades, and in the church for more than two years.

A month later, we participated in an eight-person delegation to stand witness outside the prison holding up to 3000 migrant teenagers in Homestead, Florida. That prison, like the far worse one in Tornillio, Texas, was closed due to public outcry. The affinity group we went with is called Jewish Activists for Immigration Justice of Western Massachusetts. In February, we will be part of a ten-member JAIJ delegation doing relief work on the border at Brownsville, Texas and Mataoros, Mexico. Despite our tiny numbers, we’ve had a lot of influence, because we’ve been doing talkbacks, media interviews, and multiple public events since our return from Florida, and we’ve raised thousands of dollars to support the relief mission.

As in all my environmental and social work these 50 years, I hope to see my work become obsolete and unnecessary, because the problem has been fixed.

I dedicate my 2020 work for justice to the spirit of Frances Crowe, of Northampton, Massachusetts. She requested, for her 100th birthday, a demonstration with 100 signs representing 100 causes. She got 300 people marching in the streets, and I think she got her 100 causes, too. A few months later, she attended one of our public talks about the Homestead Detention Center just two weeks before she died. She was working on a climate scorecard for individuals to observe and improve their behavior at the time of her death.
I first met Frances at one of those actions that turned out later to have made a huge difference. She and I were both among the 1414 people arrested in 1977 while occupying the construction site of the Seabrook nuclear power plant, in New Hampshire. She was 58; I was 20, and I didn’t have a leadership role. When we got out, we discovered we’d birthed a nationwide safe-energy movement.

Part 3, on why I chose “Healing” for my third word, went live on January 20. Please leave your own three words (or any other appropriate comment) in the comments. Note that they are moderated, so don’t bother spamming.

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