A lot of people wonder how to get started with creating a social enterprise: a business that from the beginning is designed to improve lives.

Social-good products like this solar-powered LED lamp make a difference AND a profit
Social-good products like this solar-powered LED lamp make a difference AND a profit

[This post was written a few years ago but left unpublished. I’ve decided it’s still worth sharing because it shows one possible model for starting a new social-benefit company from nothing. I’ve tweaked and updated a few things, but left the chronology and my corespondent’s writing as they were. While I got permission to quote the correspondence, I don’t feel comfortable identifying him or the company.]

Some time back, a Facebook friend in the Philippines asked me for advice on a set of amazing goals. I got his permission to share the relevant parts of our conversation. Since English is not his first language, please cut him some slack on the grammar issues:

I’ve been finished trying to change politics for about 5 years. Focused on poverty and the environment here since then. My company is focused on 3 things right now: 1. Disaster relief during calamities. We earmark 10% to that. 2. Trying to raise a new high school within 5 years. There are two towns nearby that have no high school. Those kids stop their education at grade six and enter poverty. We will need to increase our revenue stream in coming years to do that. 3. Making the entire town solar powered. Not only for the environment, but for the people. You see, the electric bill is actually higher than rent here. For instance, my office manager pays 900 pesos per month for rent and 1600 pesos for electricity. If we could convert much of the country to solar, we could change the entire economy, freeing up much more disposable income for the people. Those are my 3 main focuses. Any ideas to help or partner are always appreciated Shel.

I responded:

Wow, wonderfully ambitious and very people-centered. 

First of all, the key to spreading solar is to eliminate the capital expense up front for those with limited resources. So, just as an example (your numbers might vary), you charge 75% of the customer’s current monthly electric bill, allocate 50% of that 75% toward paying off the solar system, and split the other 50% of the 75% into a school fund and a disaster relief fund, both administered by a trusted outside charity that is scrupulously honest and can’t be believably accused of corruption. Since the Philippines is very sunny, it should be easy to convince business people and homeowners to sign up.  Renters might be harder, since they would be improving someone else’s building and they’d also need permission from the landlord, but if the economic incentive is sufficient, it should still work out ok. To cover the up-front capital costs, you could look to the utility company, private foundations (including those based outside the Philippines but working in-country), and possibly government funding. And remember that solar isn’t just electricity. Solar hot water has a much faster payback and can  be done really cheaply.

Don’t forget that building the buildings is not enough; you also have to fund teachers and staff, textbooks, and other operating costs. Of course, you’ll build green net-zero-energy buildings that are clean and energy self-sufficient—or better still, net-positive energy that feed surplus power back into the system).

Second, I would have better ideas for you if you tell me more about what your company does and give me the URL. If it’s in Tagalog, Google will probably translate, but an English-language page would be better as Google does a very poor job.

And received this reply:

Our company is called <name>. We did obtain our url at <address> but we just have a holding page now under construction. Our company manufactures products that I have designed here in the Philippines. I outsourced the factories…and they will sell mainly as exports to the US.

Im planning on funding the solar equip with company money and writing it all off, so no expenditure to the people. About the High School…yes it must be staffed etc. Luckily, my first cousin is a High School Principal already here. She is ready to take the reins on that project when we become ready.

We are launching our first products now Shel. Mostly through the Hammacher Schlemmer catalog company. Some are launching in October, and others in April 2018. We have some pretty unique, one of a kind products. Our first you can see is a one off, the Recreational Tube in the images. The second phase is a line of innovative wood products…and our 3rd phase comes in 2019. It is a line of coolers and food storage containers that will require capital generated in 2018 for injection molds.

What can you take away from this? Here are five lessons I see—and I bet you can spot a few others:

    1. Think systemically. My friend understood the holistic connection between converting to solar and alleviating poverty–a very important connection when you’re marketing to people at the bottom of the pyramid, in economic terms.
    2. It helps to be very specific when describing a dream. Make it tangible for yourself and others.
    3. Know what key pieces you need to have in place before starting, and which you can fill in later.
    4. Be clear on how to keep capital costs down, especially at first. If you would have to spend huge sums to set up in-house manufacturing, start by contracting it out and avoiding all those capital expenses. Even if you’re a one-person business, there are lots of ways to cut costs. I saw a lot of my competitors in my one-person service business spend lavishly on fancy offices and furniture. I started my business working from home in 1981, and I’m still working from home in 2023–which enabled me to start being profitable at a much lower revenue point.
    5. Think like your target market—and if your market has little or no disposable income, think about ways to make it affordable to them.

What would you add to this list?

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Seth Godin’s daily blog today used cars as a metaphor for different types of projects: “They apply to jobs, relationships, art projects and everything in between.” His four-part matrix has a horizontal axis from fast to slow while the vertical axis from feeling stable to feeling thrilling.

I took him literally, and wrote him this letter:

I value the metaphor but want to talk about actual cars for a moment:

  1. A client once gave me a ride in his Maserati. The thing that shocked me was how utterly silent it was at 60 mph. At that speed, it was about luxury, not power and noise–a Fast and Secure in your matrix. I think it would have been a different experience at 100+ mph.
  2. I’ve generally favored utilitarian car choices–cheap, reliable, boring. Mostly Toyota Corollas (including the Chevy Nova Corolla clone of 1988). But twice, I’ve been the accidental owner of sport sedans–high-performance cars disguised as boring. I bought a used 1975 Fiat 131 four-door sedan in 1981 when I moved from the city to Western Massachusetts, because I didn’t know any better–and only found out that Fiats of that era were notoriously unreliable when it was already our headache. We bought it for $1500 as economy transportation.
    Fiat 131 sedan: Clark Kent on the outside, Supercar in handling. Photo by  by Bene Riobo via Wikipedia (Creative Commons)
    Fiat 131 sedan: Clark Kent on the outside, Supercar in handling. Photo by by Bene Riobo via Wikipedia (Creative Commons)

    It was unbelievably fun to drive–when it worked. We got the car at 65,000 miles, which is the prime of life for a Corolla. In the ~9000 miles/nine months we drove it, we had failures of the entire exhaust system, the entire brake system, even the bleeping steering column–and if it was cold, rainy, or snowy, we often needed  a tow. We were young and broke, used to public transportation, and not prepared to be owning a money pit. We sold it as a parts car for $500 and were lucky to get it. The second was a 2004 Mazda 3 hatchback that we bought new, thinking of it as an economy car that was a little peppier than most. Turned out it only got 30 mpg. It was also really fun to drive, and reasonably reliable. I guess it would be a Hot Rod but with zero visual indication of high performance. We gave it to our kid in Metro Boston in 2018 when my stepfather was killed and we got his ultra-low-odometer Honda Fit, six years old, 14,000 miles, not at all fun to drive (underpowered even compared to a Corolla) but incredibly well-engineered for storage. Definitely in the Boring quadrant. We’re still driving it, along with a 2005 Corolla. Oddly enough, Raf only got about a year out of the Mazda, which started needing expensive repairs. But at least it was 15 years old when it started to go.

Do I regret trading fun-driving cars for reliable ones? Not at all. The genuine pleasure of ultra-responsive steering, braking, and acceleration was fun, but ultimately, for me, the purpose of a car is to get me someplace. Appreciating the engineering that made at least the Mazda both safe and fun was like visiting a friend who spent ten grand on a really good stereo system. I could take joy in the moment but didn’t feel a need to own it. We live relatively simply and spend more on travel than on material things.
But I certainly have my own areas where I will spend more to get significantly higher value. It was true when I spent $3K on a Mac in 1984, recognizing that the much shorter learning curve compared to a pre-Windows IBM PC was going to pay big dividends in my career as owner of a writing business–especially in being able to produce resume while-you-wait and know exactly what they’d look like before hitting the print button. And while I’ve found ways to keep the costs down, I stock our kitchen primarily with organic and local items instead of chemiculture frankenfoods shipped from far away.
So let me ask you: what luxuries do you value enough to pay significantly extra for, and why? My own two areas, as noted above, are both experience-based.
Travel
I love travel because (at least the way we do it), it gives us chances to experience the world differently–to see different perspectives, different approaches to common problems–kind of like looking across from your chosen career to what the standard procedures are in some completely unrelated career (and what lessons can be found there).
Travel, for me, often involves staying with locals. But even if I’m not doing homestays, when I travel, I make a point of finding ways to connect with local people. I take public transportation, shop at independent local markets, wander through ethnic neighborhoods, strike up conversations, eat in places frequented by locals, take guided walks led by rangers, historians, and naturalists, visit artisan workshops…I don’t spend much time in the classic tourist areas.
And the insights I’ve come away with include noticing that…
  • Iceland’s non-vehicle power needs are met almost entirely by renewable hydro and geothermal (even as far back as my 2011 visit).
  • Quito has a public transit system (that I’ve since seen several other places) that combines the advantages of buses and trains, using dedicated rights-of-way and raised boarding platforms (aligned with the bottom of the bus door) that require turnstile-entry so when the bus comes, it can board much faster because all the passengers have already paid and no one has to climb stairs.
  • Peru and Guatemala figured out intensive high-altitude agriculture many centuries ago, and the Incan and Mayan agronomists were as sophisticated as any modern research team.
  • In much of the developing world, reuse and recycling are so integrated into daily life that nothing is thrown away if it has an iota of value remaining.
  • Judaism–and thus the Christianity and Islam that derived from it–has enough parallels with Hinduism (other than the schism between monotheism and polytheism) that it tells us there were active trade routes between South Asia and the Middle East thousands of years ago.
  • Two visits to Israel and Palestine, 28 years apart, gave me the chance to gain much greater knowledge on the conflict, and how it might be healed in ways that felt just all around. My wife and I met with the founder of an Orthodox Jewish peace movement, a Palestinian-American blogger who taken had moved to Ramallah and become a Palestinian citizen despite the restrictions on his movement this entailed, a man born in the 1930s who clearly remembered his entire village being evicted from the place they’d lived for generations, even right-wing Israeli settlers.

All of these observations find their way into my world view–and my consulting practice.

Food
I’m willing to spend considerably more money for a fabulous food experience. I’d much rather pay $20 for a memorable meal in a restaurant featuring local specialties than $4 for fast food that’s indistinguishable and unmemorable. I shop local and organic because it offers both superior taste and superior health and nutrition. I buy fair-trade chocolate and farm eggs because I can enjoy their wonderful taste–and also I enjoy knowing that I am NOT propping up a system based on child slavery (non-fair-trade chocolate) or animal cruelty (industrial eggs).

But I will also find bargains! One of my favorite meals in my life cost 75 cents and fed two of us: we were in the Mexican heartland, walking to a national park. We inhaled the aroma of fresh tortillas and stopped into the tortillarilla to buy half a kilo of still-warm corn tortillas. At the little neighborhood market, we found a large, perfectly ripe avocado. We took our finds to that park, sat under a giant poinsettia tree, and enjoyed a feast that I still remember as divine. This was way back in 1985 and burned into my memory, happily, for ever–one of many wonderful food memories I keep there.

And What About You?
So, once again, I’ll ask you: what luxuries do you value enough to pay significantly extra for, and why? Please share in the comments.

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A whole bag of usable produce thrown away. Photo credit: https://commons.wikimedia.org/wiki/File:Dumpster-a-plenty.jpg

I have a moral problem with food waste when others are going hungry. In the developed world, our hunger crisis has nothing to do with insufficient supply–and everything to do with throwing out vast quantities of usable food, and the people who need it being unable to get it. 30 to 40 percent of all food grown in the US is tossed. Some gets thrown away because it spoils–but 1) a whole lot of perfectly good food goes to the landfill, and 2) if one area has gone bad (like mold one side of a block of cheese), in many cases, the item can be trimmed and most of it saved. Smell, taste, and appearance can help you decide what can be salvaged and what should go in the compost.

Where it does food waste come from? To name a few: Restaurants cooking more than they sell. Uninformed consumers who think food has to be dumped once it passes its sell-by date. Produce wholesalers who reject fruits and vegetables because of non-uniform appearance. Commercial processors who are not set up to capture and process every bit.

This New York Times article describes two apps, Too Good to Go and Flashfood, that match unsold food with ready bargain-seeking buyers. I think this is terrific–a win-win-win. It reduces costs for restaurants, who still get paid a reduced price rather than having to pay to throw it away. It reduces costs for consumers who’d like a good meal and don’t mind taking whatever’s available. It reduces pressure on landfills, which are overrun with wasted food, and on the environment and climate, which take multiple hits when food is wasted.

Grocery stores need similar programs. One step in the right direction is services like Imperfect Foods and Misfits Market, both of which sell reject produce direct-to-consumers.

On the consumer side, the biggest results will come from education. We need trainings that demonstrate:

  • What foods really aren’t safe past their expiration dates, and which are perfectly fine (in general, meat products should be used or frozen before their expiry dates, opened refrigerated dairy is typically good for at least three days beyond, and unopened often for a week or two, while many processed foods are shelf-stable for years)
  • How to preserve various foods
  • Where to donate if you have too much food that’s still good
  • How buying locally grown organic foods minimizes waste (including the huge environmental burden of transporting foods across oceans and continents
  • What makes sense for your size household to buy in bulk, and what’s much better to just buy as much as you need inn the near future
  • How to use smell, appearance, and small tastes to determine whether food is still ok
  • When it makes sense to trim bad parts off, and when to discard the whole thing
  • How to use leftovers without getting bored with them
  • Environmentally friendly options for disposing of spoiled food (compost, slops for animals, etc.)
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While searching “electric lawn service near me,” I found this CNN story from 2000 miles away that describes an eco-village sold down the river by the new owner of the land.

It is very unfortunate that the original developer didn’t get any guarantees that a buyer would maintain the fossil-free commitment written into the sale documents. Nonetheless, I think a creative and skilled attorney could make a number of different legal arguments that could force the developer to honor the agreement. Could the Environmental Defense Fund? perhaps take this on? It would be a great precedent to say that a community developed specifically as an eco-community could not then be put at the mercy of eco-hostile development.

As a non-lawyer, all I can do is speculate about the arguments a lawyer might use to block the conversion of the acquired parcels to fossil fuels (I have no idea if any of these would hold up in court and I am not presenting this as legal advice). Arguments could be made about such harms as

  • Introducing new health risks (especially to children)
  • Negative progress on climate that goes against International, US,Colorado, and neighborhood climate goals
  • Adverse possession (a doctrine that gives rights to squatters in certain circumstances)
  • The deliberate destruction of a cohesive intentional community
  • And of course, about consumers’ rights: this could clearly be seen as bait-and-switch: buying into a community with a stated purpose, and having that purpose violated, even shredded.

After all, a group of children have sued for climate justice, and the US Supreme Court recognized that their suit had validity (there have been many conflicting decisions on this case, however).

But the courts aren’t the only recourse. I do know something about organizing movements, and these neighbors should be organizing a movement. To list a few among many possibilities, they could be:

  • Organizing mass protests outside the developer’s office
  • Saturating the local paper with letters to the editor and op-eds
  • Enlisting allies in powerful environmental organizations, of which Colorado has no shortage
  • Protesting at the capital in Denver that their rights are being taken away
  • Contacting the press ahead of and after all of these events
  • Physically but nonviolently blocking attempts to connect the pipelines (note: this is illegal civil disobedience and participants might be subject to arrest)
  • Researching obscure laws that might provide tools that can successfully block the connection
  • Organizing boycotts and other public shamings of the developer

Plus, I really have to wonder what the developer is thinking. Eco-friendly homes are in high demand, can often sell for more than the price of comparable fossil-powered homes, and prove a skill set that many homeowners want. After all, people moved from other states just to participate in this community. And forcing eco-hostile housing development into an eco-friendly community is a recipe for public relations disaster and a bad, bad reputation.

Why not simply stop, think about the benefits of keeping this community identity, and use it as a marketing tool? That would make so much more sense than risking ongoing hostility, a ruined reputation and possibly much worse.

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The owner of the Step Into the Spotlight discussion group, Tsufit, asked what kind of marketing could help Canada go smoke-free by 2035. My answer doesn’t fit into LinkedIn’s comment space, so I’m sharing it here:

 

Ooooh, what a wonderful project! If I might make some cross-border observations that an actual Canadian might find lacking, I would, first of all, identify the key attributes of not just each province but each region of each province and target different themes and different platforms that will work will for each. I’d remember the wild successes on my side of the border of “Don’t Mess With Texas”–which started as an anti-littering campaign and became an unofficial state slogan and a core part of Texans’ identity–and the “I Love New York” campaign that helped the Big Apple find its way from near-depression in the 1970s to, once again, the happening place that “everyone” wants to be part of–and then the state successfully expanded the campaign to talk about all the other parts of New York State.

In libertarian rural Alberta, it might be about the personal freedom to enjoy clean, smoke-free air and the desire to keep out of the clutches of National Health Service doctors by staying healthy. For Quebec City, ads (in French, of course) that might make Anglophone Canadians choke but appeal to the sense of separate identity, e.g., “Oui, we are a beautiful capital city–but we also want to be the capital of good health and clean air.” In a more rural part of Quebec, such as the Gaspésie, they might tout the health benefits of the rural lifestyle, fresh food, and clean lungs.

In the Inuit areas, it might focus on communitarianism, tribal values, etc. For the Metro Toronto and Vancouver markets, perhaps an appeal to cosmopolitan sophistication. “Thinking of smoking as cool is SO 1950s. We’re too smart for that now.”

This national effort of a series of hyperlocal campaigns would need people on the ground in each area to really figure out the touchpoints for each audience slice. And it would be across many media, from traditional TV and print and radio to Instagram, TikTok, etc.

AND it would include a significant curriculum component starting around 3rd grade, to build the defenses of rising generations against tobacco industry hype, to inoculate students with the knowledge of health, economic, and pollution/carbon consequences, and to foster development of healthy lifestyles and a different set of pleasures.

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Open letter to the government of the City of Northampton, Massachusetts

Context: Residents of a tiny one-block street called Warfield Place have been fighting to preserve a line of beautiful cherry trees planted several decades ago. The city (pop. 28,726) has claimed  that the street needed to be redone and these trees are at the end of their useful life, while residents said the trees could easily survive for a few more years–and that many other streets with more traffic and worse infrastructure conditions deserved higher priority. Both sides have brought in arborists who support their positions. The residents recently brought in support from national leaders in the Buddhist community, and ordained the trees as Buddhist priests. Neighbors were actively negotiating with the city, as well as seeking help in the courts. Thursday morning, the city brought in heavy equipment and a large police presence and destroyed the trees.

For the numerous stories chronicling the controversy over the past several months, visit http://gazettenet.com and use the search tool at the top to look for “warfield place cherry trees” (nonsubscribers get five free articles per month). See more pictures of the trees in bloom taken by Shel Horowtiz (author of this open letter and owner of this blog) and protest signs at (20+) Facebook

A Warfield Place cherry tree in bloom, May 2, 2021. Photo by Shel Horowitz.
A Warfield Place cherry tree--close-up of flower, May 2, 2021. Photo by Shel Horowitz.
A Warfield Place cherry tree–close-up of flower, May 2, 2021. Photo by Shel Horowitz.
It was shocking to read in yesterday morning’s Daily Hampshire Gazette that the sacred cherry trees the community has fought so hard to preserve that it actually ordained them as Buddhist priests–the trees that hundreds of local residents and many others from farther afield, including several of national stature, signed petitions and joined protests and wrote letters to the editor to save–were torn down with no warning, even while the city was aware that a judge was considering a restraining order, and even while the city and the residents of the street were still negotiating.
The trees were murdered at 9:00 a.m. and the restraining order that would have prevented their untimely death was given at noon.
Why the rush? Why the need to act unilaterally when many people were willing to work out a solution that made sense for all parties: the city, the residents, and of course, the trees?
This is the legacy of Public Works Director Donna LaScaleia and Mayor David Narkewicz. All the considerable good work of the 10-year Narkewicz administration will not sustain its former reputation for progressive policies and fostering democracy. When people remember this adinistration, they will not remember how it stood against racism and for inclusion, how it was a champion of addressing climate change. Their memories will be rooted in this horrible and utterly avoidable incident.
It was an attack not only on these beloved trees, but an attack on democracy–on the ability of people to feel they have influence over their own lives, and their ability to have their concerns listened to, and, hopefully, acted on.
And it was also an attack on separation of powers in government; the city was aware that a judge was considering the injunction that was eventually granted (too late), but couldn’t be bothered to let that process play out.
And of course, removing living trees goes against the Narkewicz administration’s long-stated goals of mitigating climate change locally. Trees are far and away our most effective weapons against climate catastrophe.
I think what may have happened was a felt need to be right at all costs–not to admit that there could have been one of several other ways forward that would have had far more positive outcomes, such as:
  • Harnessing the neighbors’ considerable energy into a working committee that would actively participate WITH the Department of Public Works Director to develop solutions that worked for the city and the residents. Even if the ultimate outcome were the same, the residents would have owned it.
  • Moving Warfield Place off the calendar for a few more years until the trees died naturally, while adding plantings of newer trees so when that day came, the street would have a decent tree-canopy-in-process.
  • Redirecting the construction funds to a city block whose need for repair was undisputed.
This need to be right, to save face, culminated in an extreme wrong. The city engaged in a “process” that not only disenfranchised the Warfield Street residents, ending in a hostile unilateral action–it undermined Northampton’s reputation as a citadel of democracy, a place that values its citizens’ public discourse and involvement. This violation of residents’ real concerns makes it harder for the next administration to get people to even trust–let alone become involved in–city government. And the city has even created a construct where it faces accusations of a hate crime–even though Mayor Narkewicz spent so much of his decade as mayor creating a wonderful climate of acceptance and even embrace of diversity.
It’s very sad. It’s irreversible–the trees are gone, democracy was seriously weakened, and the city’s reputation is in tatters–and it was completely avoidable. I expected better of Northampton and am deeply disappointed.
While we can’t bring the trees back, and this action has done potentially permanent harm to Northampton’s civic virtue, it is still possible to atone. I ask in all seriousness: How, specifically, will the city make restitution? How will this administration restore confidence in the city? How will the city offset the negative climate impacts of the tree destruction? And how will the city make the residents and neighbors of Warfield Place whole again? It won’t be easy, especially this close to the end of this administration, but it has to be done, and done very soon. What exactly is the plan?
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By Shel Horowitz

“When someone shows you who they a­re, believe them the first time.”

–Maya Angelou

 

Despite his 20,000+ lies while in office, I believe Trump when he says he won’t cede power peacefully (at least not voluntarily). He flouts conventions and precedents constantly, has done what he can to turn the presidency into both an authoritarian dictatorship and a personal wealth spigot for him, his family, his businesses, and his cronies, and has no idea how to look beyond his own narrow self-interest to nurture the good of the country.

But here’s the thing about bullies: they crumble when they face serious organized opposition. Even Trump, for all his bluster, has about-faced many times when his crazy anti-democratic stuff met resistance.

We have hundreds of already-organized groups in this country with combined membership well into the tens of millions (including 21 listed below). If they join together to create massive public opposition and concerted action, they will be unstoppable and the Trump attempt to stay in power after he loses will fail.

What would that look like? We’ll revisit that before we’re done. But first, some context:

 

Nonviolent Resistance Can Stop Coups and Bring Down Governments

Trump doesn’t study history and doesn’t read his briefings—so he doesn’t realize that resistance can go a whole lot deeper than he has ever experienced. Concerted nonviolent action has brought down some pretty repressive governments—including the Communist governments of Eastern Europe and military dictatorships in Latin America, as well as the dictators of Egypt and Tunisia during the Arab Spring a few years ago. And it has reversed many coup attempts—including Germany, in 1920. And even the Nazis frequently scaled back the repression in the face of concerted nonviolent resistance.

The late Gene Sharp documented 198 separate methods of nonviolent resistance—and that was before the Internet added many more and COVID forced new creativity as it became unsafe to gather in large crowds.

Another researcher, Erica Chenoweth, discovered that when just 3.5 percent of the population actively participate in nonviolent resistance, that’s enough of a tipping point to bring down governments. She also found that more than twice as many nonviolent campaigns as violent campaigns led to political change (53% of the time, versus 26% for violent protests.

Trump has shown us who he is, over and over again.[1] Trump seems to think no laws apply to the president and has been rewarded by a Senate unwilling to set limits or consequences.

Worse yet, Trump and Senate Majority Leader Mitch McConnell have hijacked the judiciary—creating a massive long-term threat not just to environmental and human rights initiatives, but to the freedom of activists in every movement. We’ve seen protestors isolated far from the action, new laws that turn certain kinds of political action into felonies, and court decisions that reverse crucial civil rights legislation while opening the floodgates of the 2010 Citizens United decision even wider, in 2018, to “dark money” corruption of politics.

McConnell has made it very clear that his refusal to hold hearings on Merrick Garland had nothing to do with letting the American people choose and everything to do with stacking the court. And they’ve stacked the entire judiciary by refusing to confirm many Obama nominees while ramming through 218 Trump appointees to lifetime appointments on federal District, Appellate, and Supreme Court courts who will threaten our freedom for generations.

This is why they are rushing through the nomination of Amy Coney Barrett to the Supreme Court; Trump feels that a Court with three of his Justices is more likely to confirm his self-coronation, while McConnell understands that he is sentencing the country to decades more under a conservative Court that has been repealing so much of the progress we’ve made—a court far out of step with the majority of Americans. On October 5, Justices Thomas and Alito even floated the idea of reversing the right to same-sex marriage.

And Trump may be right. With three Trump picks and three long-serving conservatives out of nine Justices, the court could find a way to allow him to serve another term even after losing. It was a less conservative court in 2000 that ordered (5 to 4) a halt to the Florida recount and made George W. Bush our first unelected full-term president since Rutherford B. Hayes took office in 1877.

And that’s why doing our best to block this nomination is one of two strategies to prevent an authoritarian coup (the other happens after the election).

 

Step 1: Raising a Ruckus about the Supreme Court Seat

Let’s face facts: if the Republicans really want to ram this nomination through, they can (and if history tells us anything, they probably will). But if we make the costs high enough, they may choose not to—or they may shove her onto the court only to find to consequences they hadn’t planned on.

For instance, if the Republicans see that ignoring their own 2016 precedent and getting Barrett on the court will mean they drop five Senate seats, several of the 22 Republican Senators up for re-election could defect—especially if they’re among the nine Senators that Indivisible’s Payback Project has targeted to vote out of office. If getting Barrett on the Court angers enough people, it could even create an emboldened new Democratic Senate supermajority.

If the three Trump appointees are forced by massive public pressure to recuse themselves from any decisions involving the 2020 election, Senators may wonder if it’s worth the risk of a Democratic Congress raising the number of Justices to 15, giving President Joe Biden six Supreme Court seats to counterbalance this ethics travesty that started with the Garland refusal and continued with the disgraceful confirmation of Kavanaugh.

And if the inevitable suits and countersuits (or a bunch of Senators unable to work because of COVID) hold up any swearing-in until after the inauguration, Barrett (who has less than three years’ experience as a judge) won’t have a chance to repay Trump’s favor by finding a way to keep him in office.

In any case, it’s our duty to protect our increasingly fragile republic by doing what we can.

We have at least two arguments to build opposition:

  1. The process is blatantly unfair and completely opposite McConnell’s own precedent, and there isn’t time to conduct thorough hearings before the election; and
  2. The more we learn about this nominee the more we see that she is not qualified and out of the mainstream of American judicial thought.

 

The Process

As a constitutional lawyer, Obama should never have allowed the McConnell tactic to succeed; he could have said, “if, by X date, you haven’t held a hearing, I will take that as consent.” But he failed to stand up to this power play, and that’s now the precedent.

And this precedent gives us moral leverage to oppose this nominee named far closer to the election, as long as we maintain nonviolent discipline. Use their own words from 2016 to hold them to a higher standard—do it publicly, on their social media pages, and privately, with emails, phone calls, and postal mail. You can find those quotes at https://docs.google.com/document/d/1nnuQNpD4vPB4hjcpGDf_h-dYd0iVgR41DzJUs1frEQQ/edit .

 

The Nominee

Barrett has less than three years’ experience as a judge. And eight months of that time, the courts have been closed. She has no experience as a trial lawyer, either. That she is a popular law school professor doesn’t qualify her for this seat.

More concerning, we’re beginning to learn about her extremism. She has been a paid speaker at least twice for the Alliance Defending Freedom, labeled by southern Poverty Law Center as a hate group. She is not just a member but a “handmaid” of the fringe group (1800 members) People of Praise, which claims women must be subservient to their husbands in all things. She served on the board of one of its schools and lived in one of their group houses for a while. She did not disclose this membership in the paperwork for either her current Court of Appeals seat or for the Supreme Court, and the group scrubbed her name off its website. An AP article describes the group as “hierarchical, authoritarian and controlling, where men dominate their wives, leaders dictate members’ life choices and those who leave are shunned.

Another thing she failed to disclose: she and her husband signed a newspaper ad in 2006 newspaper advertisement seeking to end “the barbaric legacy of Roe vs Wade” and claiming that many abortions were done “for social reasons.” According to Forbes, the organization behind the ad calls for criminalizing discarding of unused frozen embryos when attempting in vitro fertilization.

Remember, even Richard Nixon had to abandon two of his hard-right choices. We really need to make some noise about these extreme positions.

 

Time to Take Action!

Already, 150 civic groups have spoken out against this nomination, as have 41 faith groups. Even a Catholic group came out against the nomination in a strongly-worded statement that says,

Years of decisions by Judge Barrett on the Seventh Circuit Court of Appeals prove that she does not hold all life to be sacred, as we are instructed to do by Catholic Social Teaching and Pope Francis.

The next Justice who fills the seat of Ruth Bader Ginsburg must advocate for the equally sacred issues that Pope Francis calls all people of good faith to defend: the vulnerable, those in poverty, and immigrants. Until an appointee is presented who can meet this call, as Justice Ginsburg did, the Senate must not consider filling the vacancy.

To move forward with the nomination of Judge Barrett weeks before a Presidential election is an assault on our democratic system. The people and their next chosen President must decide on the next Supreme Court Justice. Catholic voters will not accept a partisan power grab by President Trump, Senator McConnell, and his Republican colleagues.

But none of that is not enough; it’s time go out into the streets with massive peaceful protest. Let’s form an activist coalition of many groups, including large national organizations like MoveOn, The Movement for Black Lives/Black Lives Matter, National Organization for Women, NAACP, Feminist Majority, CAIR (a Muslim rights organization), JStreet (a progressive Jewish organization), Natural Resources Defense Council (environmental), Sierra Club, ACLU, democracy activism groups like Common Cause, People For the American Way, Indivisible, Sunrise Movement, Our Revolution, Represent Us, Extinction Rebellion, 350.org, Code Pink, and the many others who signed that opposition letter—and of course including the Democratic Party, Progressive Democrats of America, etc.: a mix of center-left and openly progressive organizations.

That coalition should have a public presence outside the in-state and DC homes and offices of every Republican Senator who said in 2016 that it was too close to the election and the seat should be held for the winner. And that presence needs to be especially strong and vocal for those whose seats are up this year (including Graham, McConnell, and Collins, among others). With social distancing making small numbers spread over more space, a handful of people at a time is enough to have impact.

That coalition needs to actively lobby every Senator, getting the Democrats to resist and making the political consequences clear to Republicans (with stats on the combined organizational membership in their state). To reach out to the media daily. And to deluge the Republican Senators up for re-election with hundreds of phone calls (to their Washington offices and to every district office), emails, social media tweets, and in-person meeting requests to let them know that they cannot play fast and loose with our democracy, and that there will be consequences if they try. If their tax status permits, to publicly donate large sums of money to the Democratic opponents.

None of us can do this alone. But if these organizations recruited volunteers in a coordinated effort, they’d have plenty. It’s also a visibility opportunity for the participating groups.

More importantly, this coalition will be in place and functioning when we get to Step Two, Safeugarding Democracy. So if you are a member or financial supporter of any of these organizations or any that signed those condemnations of the nomination, tell their CEOs and boards to get moving with a massive coalition to protect America’s democracy.

 

Step 2: How We Can Safeguard Democracy After the Election

Trump has many ways to try to steal the election. In broad categories, they include 1) excluding or intimidating likely Democratic voters (like the 94,000 prevented from voting in Florida in 2000 and 16.7 million at risk this year, according to election fraud expert Greg Palast), 2) judicial and legislative intervention after-the-fact, and 3) simply refusing to give up power, figuring that the armed thugs willing to defend him will be enough.

I’m not that worried about the third category. After insulting them over and over again, Trump probably can’t rely on the military to maintain his power—and the militia groups, while scary, probably can’t do it by themselves. They would need tens of thousands of highly organized and disciplined troops willing to attack their fellow citizens, subvert the constitution, and put their own lives and liberty at risk.

Thousands of government employees charged with carrying out the day-today tasks of governance, many of whom have been resisting him internally since 2017, would withdraw cooperation.  If Biden establishes a shadow government, he can run the country from some other building than the White House. We’ve learned a lot these past few months about how to work remotely.

Biden has also noted last July that “the United States government is perfectly capable of escorting trespassers out of the White House.”­­

It’s the other two categories that concern me. Denying likely-Democratic voters the chance to vote, or invalidating their ballots, has been a Republican tactic since at least 2000, and was used to swing Florida that year and Ohio four years later, resulting in the eight-year unelected presidency of George W. Bush. And arcane laws exist that could hand Trump another four years even if Biden wins. For example, Republican legislators might try to appoint Electoral College electors who don’t represent the party that won their state (although, as the article points out, that strategy isn’t likely to work).

Here’s how resistance might play out, led and coordinated by that same coalition of activist groups we discussed in Part 1:

  1. Those protests in front of Republican lawmakers’ homes and offices expanded to every collaborating member of Congress, judge, or Justice, every state legislator or governor who tries to subvert the election.
  2. The organizations call for a complete and comprehensive withdrawal of consent to this government’s legitimacy. Enough bureaucrats, government building security screeners, custodial staff, and air traffic controllers stop working, enough people (and their businesses) stop paying federal taxes, and enough members of the armed forces leave their posts that the federal government comes to a screeching halt. The same can be done at the state level for states that are enabling the coup. And withdrawal of cooperation is especially delightful because it’s hard to combat with reprisals, and thus appealing to non-activists who don’t want to risk their safety or their freedom.
  3. Those organizations schedule the less risk-averse to mobilize in the streets, to shut down DC’s grand boulevards, to surround the White House perimeter fence with an ongoing presence—and to replace any who are arrested with another wave. Just as in the Civil Rights movement, filling the jails helps immobilize the government, and eventually, they will have no place left to put the new detainees.
  4. They call on the UN to delegitimize the rogue government internationally. Trump doesn’t get to meet with foreign dignitaries, who seek out meetings with Biden instead. The US temporarily loses its votes at the UN until democracy is restored, as Peter Beinart suggested in a New York Times Op-Ed. Overtures by US diplomats are ignored. International troops arrive to keep the peace.
  5. Biden and Harris find a Supreme Court Justice to administer the Oath of Office in a televised public ceremony and begin setting up the shadow Cabinet and taking control of the bureaucracy (there is no Constitutional requirement that the Chief Justice is the one who administers it). Trump is marginalized until he can be arrested for treason (and tax fraud, emoluments violations, and all the rest of it).

In the few months remaining before all this might boil over, it’s time for each of us to get ready—starting with the easy and obvious steps that any of us can take:

  • Sign this petition calling on all those pro-democracy groups to organize a coalition to block the Barrett nomination and protect democracy after the election
  • Personally contact any organizations you belong to or donate to and ask them to join the coalition. Write letters, make phone calls, send Tweets
  • Contact your own two Senators and Representative in Congress. Ask for meetings with them and bring a delegation that includes two or three very knowledgeable people as well as supporters who can get loud if that becomes necessary. Ideally, this group should have members from different organized communities and ethnic or subculture groups within the district.
    If your Senators are Democrats or independents, ask that they do whatever they can to block a vote on the Barrett nomination until after January 20. If they are Republicans, tell them you demand the same courtesy to the American people that they demanded in 2016, and make it clear that if they vote to confirm, you will not only vote against them but urge others to do so.

And think about whether you’re prepared for deeper steps that could have personal consequences, such as jail, physical injury, seizure of your property:

The most important thing is mindset. People will tell you there’s nothing you can do to stop fascism—but they’re wrong. For millennia, people have organized successfully for justice, for peace, for the environment, for the space to be themselves. I personally started the movement that saved a mountain while the “experts” moaned, “there’s nothing we can do!” Those who believe they can win increase their chances of winning.

 

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

 

[1] Trump has actively sabotaged hundreds of progressive or liberal policies implemented over the past several decades (Trump’s environmental record alone would be reason to get him out of office). He is increasingly open in his racism, his attacks on women, people with disabilities, Muslims, Arabs, veterans, and so many others (even his own former Cabinet members). He is brazen in his financial corruption, his ignorance of his office, and his rudeness to our allies while cozying up to brutal dictators around the world.

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This morning, I read a few articles on zero-waste in Green America’s spring issue, published about a month ago:

Moving our Passover Seder to Zoom was one of our eco-friendly changes. Shown: seder plate and Zoom on two monitors.
Moving our Passover Seder to Zoom was one of our eco-friendly changes

There’s plenty in those three articles that absolutely makes sense in today’s world–but there’s also quite a bit that’s at least temporarily obsolete.

With tips about how to bring reusable containers into the stores and organizing used clothing sharing events, it made me nostalgic for that very recent time before everything changed. And with a strong focus on combining climate, waste, and social justice, it was a refreshing reminder at how much more aware even we green folks are than most of us were 20 or 30 years ago.

True, it’s a bit more challenging to maintain a green lifestyle these days. But for the planet, it’s been a chance to recharge. The enormous reduction in motor vehicles on the road, planes in the sky, and factories running at full capacity allows our air and water to clean and regenerate themselves. And not to be Malthusian (and certainly not that I think this is a good thing), but the massive wave of deaths does reduce strain on the earth’s resources.

These positive changes have been somewhat offset by a dramatic uptick of certain other resources. Medical equipment, sanitation products, and even toilet paper are in short supply–and even more concerning, so are the medical personnel and hospital beds. And I’m guessing that as a world population, we’re generating a lot more waste and reusing a lot less.

In our own two-person, one-cat house, we’ve shifted some things as well. Our new routines might provide useful examples of how to be protected while staying as green as practical, so I’ll share a few of the details.

Water Use

What with not only washing our hands constantly for a full 20 seconds but taking a new glass or spoon every time and throwing our clothes in the washing machine every time we go to the store, our water use is probably triple what it was. We used to run the dishwasher about two, maybe three times in a typical week; now it’s more like five or six.

But even when we’re washing our hands so many times per day, we don’t turn the water on full force, and we turn it off when we’re not actually rubbing our hands under the faucet. We use just enough water to do a good job.

Fortunately, our heat and hot water are both on a green system powered by residual heat from cow poop and food waste running through our farmer neighbors’ methane digesters, and we live in an area where water is not scarce.

Cleaning Supplies

We’re also using somewhat more disposable paper products–but not all that much. For years, we’ve tended to use rags rather than paper towels to clean surfaces or mop up spills. But we are using paper towels or wipes to do things like keep our hands from touching door handles going into or out of a public place, wiping down shopping carts, etc. And of course, disinfecting the packaging we buy is something we never did before, and that uses a few paper towels.

My wife made us each a reusable mask. Since we’re usually shopping no more than once a week, it’s easy to wash them between uses.

We are not stockpiling, and we think the idea is silly. We’ve always bought toilet paper in 12-roll packs, and when we’re about half through, we get another 12-pack. When our bottle of dish soap gets down to half, we buy one more bottle. These patterns have not changed.

We are using more laundry detergent. Normally, we use a reusable laundry ball in the washing machine. We still do for regular wash, but for those post-shopping loads, we use hot or warm water, which the laundry ball isn’t designed for. We are almost through the box of earth-friendly detergent we bought about four years ago, but when that’s done, we inherited a huge tub of Arm & Hammer natural laundry powder when my stepfather died in 2018. I expect that it will last us the rest of our lives, considering we mostly use the laundry ball.

Packaging

As green consumers, we don’t bring a huge amount of packaged food into the house to begin with, and we save reusable glass and plastic containers when we do. We actually choose our brands of yogurt and hummus in part by whether we can put the containers and lids through the dishwasher and reuse them–and we use them until they break, usually at least 20 times. (We also factor in taste, quality, and price, of course.) Since forever, we use those jars to store bulk beans and grains, spices, and flours. Now, if we buy boxed cereal, for example, we wipe down the box and then either take the inner liner out and put it in a box we just finished, or put the cereal in jars.

When we buy bread or loose produce, we remove it from the plastic bag it came from and put it in one we’ve had pre-crisis; we have an entire hamper full of them. Cans get washed down with disinfectant, but other than cat food (which we buy in cases so the cans are protected), a small amount of canned beans, and coconut milk, we used almost no canned products anyway.

Since we’re not driving much, we have the luxury of leaving non-perishables in the car for a few days to decontaminate on their own–and while we still disinfect when we bring them in, we’re not quite as hyper-vigilant

Most of our produce is harvested at or near our home by the CSA farm we belong to, farmers at the local farmers markets and farm stands, or in our own garden. We’re washing everything more carefully. We’re washing citrus with soap. We’re peeling items like salad carrots instead of just grating the peels in with the rest of the carrot–but leaving peels on for cooked foods when appropriate, since heat kills the virus.

For years, we’ve kept reusable totebags in the car and brought them with us into stores. Now, we leave them in the car, load everything back into the shopping cart, unbagged, after it’s scanned, and then load them into our own bags at the car. So we’re still not getting bags, for the most part. This does mean we avoid shopping on bad-weather days.

Transportation and Shopping Choices

We live out in the country, seven miles from town. We’ve always ganged our errands into as few trips as practical, but now we’ve become almost religious about it. Going through the decontamination process every time we go shopping is annoying enough that we’re trying to shop no more than weekly, and preferably every two weeks. When we go, we think about everything we might need for 14 days, where we can get it with the fewest stops (rather than the lowest prices), and what route minimizes the miles to visit those stores.

One of the greenest things to do at this time is to actively support local independent businesses. We’ve shifted a much bigger percentage of our shopping dollars to the businesses we want to make sure survive, the ones that make our community a desirable place to live. We’re also ordering more online from these local businesses, and either picking up curbside or getting things shipped.

And sadly, we can’t car pool anymore. When we meet our friend who lives a mile from us to hike together (10 feet apart), she and we arrive in separate cars.

I haven’t needed any clothing except a package of socks I ordered online and picked up curbside. I would probably not go to a used clothing store right now, because it could be a germ factory. But I did arrange no-contact pickups for some books someone was giving away on our local Buy Nothing community, and for some items I had to offer. I let the books sit in the car and I will wipe them down before I shelve them.

 

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Nostalgiawashing: pretending that you represent the “good old days” of small-town, small-business artisanship while actually running a large, highly mechanized operation.

Although I just invented the term (zero relevant hits on Google), nostalgiawashing’s been a thing for decades. Think about Jack Daniels or Pepperidge Farm. Or nostalgia-driven experience-based companies like Cracker Barrell and even Disney. (Disney is a bit schizophrenic on this, because it markets both nostalgia (for example, Main Street, USA) and its opposite, which I’ll call “tomorrowism” (for example, Epcot). All these companies try to bring us back to a simpler era, when nearly all the figures of authority were straight, white, middle-aged, able-bodied Christian men, and when the upper class could mostly avoid contact with the “masses yearning to breathe free”: immigrants and locally-born alike in the lower classes. Of course, that era never actually existed!

I’m not going on the warpath to eliminate nostalgia-based marketing, even when I think it’s deceptive enough to be called nostalgiawashing. But at least don”t insult our intelligence with it!

This is inspired by a mailing that did insult my intelligence. It was a card that offered “warm winter wishes” on the outside and then offered me a discount on replacement windows and “one of my favorite holiday recipes” (included on a separate index card). I have been a customer, getting replacement patio doors from them a few years ago, so I’ll give them credit for at least keeping in contact. Here’s why it didn’t work:Four-piece mailing from the window company

  • The envelope used a very nice handwriting font, but a return address sticker without a name, just an address…a first-class presort stamp and a sprayed-on barcode. It wasn’t difficult to figure out that this was bulk mail, though I thought it was from a charity.
  • The card is in a different handwriting font, even though it purports to be from the same person who addressed it. And they even positioned the text so it slants up the page–but uniformly on every line??? Come on, people, do you really think you’re fooling anyone?
  • I understand why the recipe card, on what pretends to be an old-fashioned index card, uses yet a third handwriting font–because, of course, the manager’s “Aunt Amy” wrote it. But at the end of the second side (not shown), it has a copyright notice in the name of the company. And the recipe itself is something I personally found disgusting. I can’t imagine wanting to make a dessert out of a whole sleeve of saltines, and Heath bar bits.

Of course, I don’t happen to be in the market for new windows anyway. Even if the mailer had been brilliant, I don’t need what they’re selling. But if they were a client of mine, I would have not only used a completely different approach, but recognized that not a lot of previous customers necessarily need four more windows right now and provided incentives for referrals.

 

 

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When an American father-to-be asked Dear Abby for advice because his Indian wife wanted to use an ethnic-heritage name and he didn’t, she responded:

…Not only can foreign names be difficult to pronounce and spell, but they can also cause a child to be teased unmercifully…Why saddle a kid with a name he or she will have to explain or correct…from childhood into adulthood?

Seeing this as a social justice issue, I could not let her answer go unchallenged. Here’s what I wrote:

Abby, I’ve been reading your column since 1981, but your answer to “Making Life Easy” made me cringe! Part of what makes the US great is our habit of celebrating our cultural diversity, with festivals, ethnic cooking, and yes, our children’s names.

First, every culture will have names that are hard to pronounce and spell–but also easier ones. My own children’s names, Alana and Rafael, are both derived from Hebrew and celebrate their Jewish heritage. Honoring that culture felt all the more important because we live in a community where Jewish is exotic. We rejected names that were too hard to pronounce, like Chanoch; Recognizing that most Americans can’t pronounce the ch, I didn’t want my son to be “Hano.” “Making Life Easy”‘ and his wife will have hundreds of beautiful, pronounceable Indian names to choose from, such as Priya or Krishna.

This beautful anti-bullying poster came from the US military's health site, health.mil
This beautiful anti-bullying poster came from the US military’s health site, health.mil

Second, the argument about teasing is weak. Bullies will find a reason to tease. If the kids have ordinary names, bullies will pick on them for their skin color or ethnic background, for their good grades or their bad grades, for whatever point of difference they find. And bullies also tease kids about Western names (growing up as Sheldon, I speak from personal, painful experience; names like Sheldon and Norman were often chosen by American Jewish families that wanted to seem more assimilated). The way around this is not to remove any possible fuel for their bad actions–impossible anyhow–but to create a culture in the home and school that teaches respect for and acceptance of difference. This responsibility falls on both parents and educators. My own kids attended a school with zero tolerance around bullying, a school that created a welcoming and accepting culture for all types of children–and we reinforced this in the home, as my mother reinforced it for me when I was growing up.

I believe the self-acceptance I developed as the parent of self-accepting kids proud of their heritage and happy to celebrate the heritage of others helped me find my way to the work I do: working with businesses to identify/create/market profitable offerings that turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance. I could not have thought so big if I hadn’t learned to feel pride in who I am and my power to make a difference.

Not ashamed to sign my real name.

Shel Horowitz, Hadley, MA

PS: whether or not you publish this letter, please share it with “Making Life Easy.” Ignoring his wife’s wishes could cause both marital discord and shame in the child’s culture of origin.

<End of my letter>.

What do you think? Please add your comment, below. And BTW, I found this list of 100 recommended but unusual boy names, which features ethnic choices such as Arian, Bodhi, Camilo, Cortez, Dimitri, Dangelo, and Enoch–in just the A through E part of the list, and just one gender.Facebooktwitterpinterestlinkedinmail