The first thing I do when I get online each morning is read a few things:

  • Poems of the day from Rattle, The Academy of American Poets, and Second Coming.
  • Heather Cox Richardson and Robert Hubble for analysis of the craziness in the US government right now and how people are fighting back.
  • Seth Godin for his deep insight, creative thinking, and common sense in the business and learning worlds, and news roundups from among The Guardian, New York Times, and/or Associated Press. (Disclosure: I donate to The Guardian and Associated Press)
  • Bob Burg, with his daily sermon on succeeding by treating people right, is often on the list.

Today, Godin opened my eyes to a completely new understanding of economics with one sentence:

The price variation in any market reflects not what the market will bear, but what the people in that market can bear to charge.

Brilliant. And I don’t think I’ve come across this anywhere else. It changes everything, doesn’t it?

He backs up his thesis with examples as different as the pricing of luxury handbags and concert tickets. He discusses how rock musicians who allow promoters to scale tickets out of the range of affordability for most of their fans pay a price in loyalty. And he talks about how that particular dynamic came out of outsourcing concert pricing to third party vendors like Ticketmaster who don’t really give a flying f about the fans as long as they can find enough who are willing to pay hundreds of dollars when they could just as easily spend $10 on a movie in the theater or nothing to watch it at home.

I’ve made those choices many times. I paid $6 in 1972, as a 15-year-old without a lot of cash, to see the Rolling Stones in Madison Square Garden. That’s only $46.24 in today’s money. Most of the time, if a concert or theater ticket is more than $100, I will choose a different form of entertainment. I think I have made four exceptions: The Who, my all-time favorite rock band that I had never seen in concert; tickets for touring Broadway productions of “Hamilton” and “Wicked”; also an actual Broadway show, but I’m not sure which one it was.

The three that I remember were actually worth the money and I didn’t regret spending it. But if I had spent that much for some of the mediocre concerts I’ve seen by top acts, I would have been furious, feeling totally ripped off. I saw many of them as either a concert reviewer or an usher, and thus didn’t pay to be ripped off. But it was frustrating even to give up an evening for something that wasn’t worth it and was charging a lot, even though I wasn’t paying. it was an insult to the fans.

But concerts are by definition discretionary purchases. Let’s look at price elasticity in other contexts that Seth didn’t mention—such as necessities.

Many have jumped in price far beyond inflation. Housing is one of them. But housing is something we have to have. Other societies consider housing a basic right. There is no homelessness problem in Cuba. Medical care and higher education, two other sets of services that have shot up in price here in the US, are also provided to everyone there. But they have an authoritarian government and they have deep poverty.

When I visited in 2019, the biggest complaint that I heard, and I heard it from almost everyone I met, is the inability of wages to keep up with the cost of living. Most workers make about $20 US a month. Doctors make $60 or $70. Our guide told us that the only reason his wife is able to afford to be a doctor is because he makes far more than the typical Cuban income from his clients’ tips. Sometimes, it is about trade-offs.

But sometimes, it’s not. Europe proves that decent, democratic governments can afford to treat healthcare as a right and keep higher education extremely affordable as well (housing, not so much). And they’ve also made huge progress in greening the economy.

China also has an authoritarian government. But the streets of its cities are crowded with relatively inexpensive electric cars (which is to say, still totally out of reach for most Chinese—but enough can afford them that massive traffic jams are common). This transition was quite conspicuous between my first trip to China in 2016 and my return in 2024. I rode in several of them and was impressed with how well they seem to be designed. Those stubborn trade-offs with their moral dilemmas.

Yet, for the past year, we have an authoritarian government in the US. The ugliness of its actions and policies would have been unthinkable just a few years ago.

But unlike Cuba and China, the benefits are not accruing to ordinary people. This government is about benefiting billionaires and openly, blatantly lining its leader’s and his friends’ pockets while collecting undeserved and insincere tributes from those who understand that they can flatter their way to what they want, even if they want things that are absolutely at odds with the interests of us ordinary people.

Seth’s thesis is not the whole picture, though. It’s a both-and, not an either-or. Price sensitivity is certainly an issue in purchase decisions—but so is sensitivity to what your market could pay without feeling exploited and ripped off. In my own business, I’ve kept my pricing far lower than most, because that makes me affordable to the solopreneurs and microbusinesses I enjoy serving. I don’t want to live in the corporate world enough to charge too much for my preferred clients, and those huge corporations have in-house people who do what I do. I also recognize that money is one means to an end, and there are others—such as what I referred to earlier: volunteering or reviewing instead of buying tickets

It is also quite possible to make a good profit serving the bottom economic tier. I recommend two great books on this: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C.K. Prahalad (out of print; that’s a link to a used copy) and Business Solution to Poverty by Paul Polak and Mal Warwick. That link takes you to bookshop.org, where your purchase supports the independent bookstore of your choice instead of lining the pockets of an oligarch who has aided and abetted the authoritarian government that has taken over the US.

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Marie Antoinette, the arrogant, out-of-touch 18th-century Queen of France, reportedly responded when hearing that French citizens were starving and demanding bread, “Let them eat cake.” (That’s what I’d been told my entire life—but I found out while looking for a source to cite that the quote is an urban legend.)

Even though she probably didn’t say it, “Let them eat cake” remains THE metaphor for out-of-touch, clueless autocrats.

One such is our would-be king, who can find unlimited money to unleash his goon squads on the defenseless (including at least 170 US citizens as of 6 weeks ago), prosecute his political enemies without cause, put on an expensive but pathetic military parade, literally carve his name into public buildings and propose putting his image on National Parks passes, chase after every little thing his minions see as promoting Diversity, Equity and Inclusion (and what’s wrong with those goals anyway?) to the point of changing from a vision-disability-friendly font to a hard-to-read one on government documents, scrub websites and even museum exhibits of mentions of heroes of color or who are female while eliminating free National Parks admission on Black-related holidays MLK Day and Juneteenth, tear down a big chunk of the People’s House (the East Wing of the White House) without permits, build a useless and expensive ballroom, also without permits, spend a fortune to rename the Department of Defense as the Department of War and to change such things as military bases and national parks back to their former White Supremacist names.

And let’s not forget his proposed $20 billion bailout of his ally in Argentina. Or the biggest boondoggle, $2 trillion in tax cuts for super-wealthy corporations, who, not coincidentally, have funded/are funding his campaign, inauguration, and ballroom. Other corporations and institutions—law firms, universities, and media companies, especially—paid large amounts that sure look like bribes after being harangued by the administration for not sufficiently condemning their own DEI initiatives and other specious grounds.

Many of them could have easily won in court, but—gee, what a surprise—paid these huge settlements while they had business before the federal government: universities trying to get back far larger sums in federal grants, media companies facing mergers, and big law firms so scared of this president that they donated millions of dollars in pro bono services to his pet causes (even though they then lost business to other firms who stood fast). Shame on all these capitulators who chose short-term gains over long-term reputation, throwing away their integrity to try to pacify a bully who will only come back for more!

Yesterday, this vain and ostentatious man proposed a US replica of the Parisian Arc de Triomphe near Arlington Cemetery, identifying it as “the number one priority” of his domestic policy chief, Vince Haley. Let them eat cake!

Yet, there’s no money to keep ACA premiums from doubling or worse, none for SNAP, none for USAID (likely killing up to three million people each year around the world, according to Oxfam)—nothing for the programs that help real people who aren’t wealthy in the US or around the world.

After wrecking the economy with his tariffs, his decimation of the workforce through his immigration policies, and his misdirected economic priorities, he dismisses affordability as a “Democratic hoax.” He tells the suffering public to buy fewer toys for their kids. This from a man who has never known a day of hunger or been unable to afford something in his life. A man born to privilege, but not to love. An openly corrupt man who has used the presidency for personal and family gain (and to help his obscenely wealthy corporate benefactors, billionaires, and convicted criminal friends) in ways we have never before seen or even dreamed of in the US.

But he is losing his luster, even among his base. Middle-class and working-class people, from farmers to plumbers, are hurt and upset by the economic mess. People who believe in human decency are appalled by the clear violations of due process, the violent attacks on non-criminal immigrants and those who stand up for them, the snatching up of immigrants who followed all the regulations and were taken at court hearings to get asylum, and the unilateral cancelation of many citizenship finalizations—in short, the climate of fear and intimidation.

Seven million people came out in public to protest these abuses on the most recent No Kings Day. Each of those probably represents many others who couldn’t get time off work, who worry that they would be picked up by ICE, who have physical limitations that made a public demonstration a poor choice, etc.

According to researchers Erica Chenoweth and Maria Stephan, if 3.5 percent of a country’s population withdraws consent from the government and nonviolently refuseds to cooperate, the government tends to fall. As of this summer, the US population stood at 347,275,807. 3.5 percent of that is 12,154,653. If each No Kings participant represents just ONE additional supporter who didn’t show up, that’s 14 million—well above the 3.5 percent threshold. So we have the power to stop the slide to authoritarianism, to reclaim our government from the thugs and crooks, and to build something far better than we had before.

What will be your first step on this road to victory? Who will you work with to carry it out?

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About fifteen years ago, reports began to show up that Monsanto was suing farmers if the ag giant’s GMO seeds showed up in neighboring fields due to wind-borne seed drift. I wondered why organic farmers weren’t banding together in class-action countersuits claiming that Monsanto was ruining their organic certification. That certification isn’t easy or cheap, and I immediately understood that GMO contamination put that certification at risk.

Some did, although I hadn’t heard. A suit by an organic farming association was dismissed because the court didn’t find any evidence of farmers being sued in this situation.

Monsanto denied doing this and claimed to be happy to support a mixed organic-chemiculture-GMO farming culture. But according to the watchdog group Center for Food Safety, the multinational corporation “Monsanto had a department of 75 employees with a budget of $10 million for the sole purpose of pursuing farmers for patent infringement,” at least as far back as 2003.

It turned out that some chemiculture (conventional-ag) wheat farmers also filed suits over non-approved GMO crops being released into the market, rather than threat to organic certification. Those suits were settled.

All this is prelude to a news story in yesterday’s Daily Hampshire Gazette (my local paper) describing a lawsuit by a local pot farmer over pesticide contamination from an adjoining chemiculture berry farm. Apparently, because Massachusetts state law prohibits any pesticide residue in pot, the farmer lost one year’s crop to contamination and at least two more years because their storage freezers were filled with the contaminated crop, which the state is requiring them to keep as evidence—leaving them no room for current crops.

First, the obvious question: if these pesticides shouldn’t be ingested by adults eating or smoking cannabis products, why are we allowing kids to eat them unwashed as they accompany their parents in the u-pick fields? Why should pesticides be allowed on fruits whose sprayed surfaces are directly consumed? While an especially thorny issue (pun intended) for berries, it’s also an issue for apples, pears, plums, cherries, etc. And frankly, even rind fruit is not necessarily uncontaminated.

Second, could this admittedly extreme case finally set legal precedent allowing farmers to sue successfully over threats to their organic status?

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When Unilever acquired B&J’s, the agreement guaranteed the ice cream company the right to an independent Board empowered to continue B&J’s decades of social and environmental activism as they see fit. But apparently, Unilever, one of the largest consumer packaged goods (CPG) conglomerates in the world, disagrees with the Board’s repeated attempts to support the people of Palestine, a situation much more dire now after more than a year of constant Israeli attacks that have killed more than 43,000 Palestinians and injured and/or made homeless hundreds of thousands more, including thousands who’ve had their replacement homes or shelters destroyed and had to flee multiple times.

Most of the time, Unilever is one of the better corporate citizens. It’s done a lot of good in the business world for environmental and human rights efforts. Many of its business units, beginning with Ben & Jerry’s in 2012, are certified B Corporations (a business structure that allows environmental and social good to be factored in alongside profitability)–and the parent company has been undertaking a Herculean effort (ongoing since 2015) to get the entire corporation B-corp certified.

But now, Unilever is censoring the B&J’s Board and threatening to dissolve the Board and sue individual Board members. And, once again, B&J’s is suing the parent company over censorship around Gaza.

Israel’s position is unusual because it is treated differently than other governments, in two different ways. Some people grant Israel special status because of its history, and some use that history to condemn it and even question its existence. Here are some of the reasons why Israel-Palestine conflict is treated differently than elsewhere:

 

The Pro-Israel Reasons Why Israel is Treated Differently

  • European and US guilt in the aftermath of World War II, when it became obvious that millions of Jews, Roma, lesbians and gays, people with disabilities, and political opponents of the Nazi dictatorship could have been saved by other nations and were instead murdered in Germany and the lands it occupied.
  • Extremely effective pro-Israel lobbying that has demonized Arabs, Muslims, and Palestinians (overlapping groups, but not interchangeable) both within the Jewish community and in the wider culture. I recommend the film “Israelism” as the quickest way to gain understanding of how this has worked. This has been so effectively percolated into the culture that any attack on the Israeli government—even in its current super-brutal iteration—is labeled antisemitism.
  • The industrialized world’s continued reliance on fossil fuels from the Arab lands—and the widely-held view within the US government that Israel is our foreign-policy surrogate and enforcement agent in the Middle East (one of the most important strategic regions in the world: a crossroads of trade since ancient times and a place where political, energy, and military control conveys enormous influence over Europe, Africa, and western Asia).

 

The Reasons Why Others Condemn Israel

  • In the larger population, this role as US surrogate gets translated into accepting at face value the common belief that Israel is a bulwark of Western democracy in a region lacking in democracies. And that, in turn, causes conflict with those who criticize Israel’s appalling record of violence and subjugation in the Gaza war. The democracy meme is partially true. If you are a white Jewish citizen of Israel, you have rights under a democracy—but those rights are limited for your Israeli Arab neighbors and do not exist for your Palestinian neighbors in East Jerusalem and just outside Israel’s borders.
  • Pretty much every Israeli and Palestinian has experienced direct harm: the loss of loved ones, the destruction of and/or eviction from property, denial of human rights. For 76 years, Israel has oppressed Palestinians, dating back to independence in 1948—and Arab nations have repeatedly waged wars and nongovernmental attacks against Israel. More recently, Israel has initiated several wars. On my second trip to Israel and Palestine ten years ago, I listened to a man who had been only 11 years old when the Israelis told his family not to take a lot of their possessions because they would be back in a few weeks (scroll down in the linked article to the section on Bar-Am). He’s one of many whose story I’ve heard over the years that describe the oppression, loss, and bitterness —as the many Israeli Jews who’ve recounted their own losses through terrorism have also experienced. The gruesome toll affects people on both sides.
  • The denial of rights to ethnic and religious minorities within Israel and to majorities in the Palestinian Territories, the violence done to these populations, and the forced resettlement have all combined to make Israel a pariah in the eyes of many.

Unfortunately, what should be anger directed at the government of Israel is often misdirected into attacks on Jews. And it doesn’t help that so many people who should know better equate any criticism of Israel with antisemitism.

Mind you—antisemitism is real and it is not OK. But there’s a big difference between “Israel, stop bombing civilians, stop denying food access, stop destroying hospitals, stop killing journalists,” etc. and saying that the heinous Hamas attack of October 7, 2023 was justified or that the Jews as a people should be destroyed. Those latter constructs are antisemitic. The former are legitimate criticisms of a government gone amok.

Rabbi Jill Jacobs, the head of the rabbinic human rights organization T’ruah, has a helpful article on how to tell the difference.

But legitimate criticism of violent and discriminatory Israeli policies and actions, even those before October 7, cannot justify what Hamas did. There is NO justification for kidnapping, killing and raping innocents because they happen to be Jewish and living in Israel—just as there is NO justification for killing and torturing innocents because they happen to be Palestinian, Arab, and/or Muslim. And there is also no justification for treating Israel far more harshly in the diplomatic arena than other countries brutalizing occupied populations. If it’s wrong when Israel does it, it’s also wrong when other countries do it. Not to make that clear is another form of antisemitism.

 

And How Does This Relate to Unilever and Ben & Jerry’s

What Unilever is doing to Ben & Jerry’s is just a less intense version of the censorship and repression on college campuses last spring when Palestinians and their allies demanded justice and peace. What it says is “we espouse values of multiculturalism but we don’t actually believe it. In fact, we believe in demolishing entire populations based on ethnicity, religion, or other factors that we say shouldn’t matter. And we will bring repression down upon the shoulders of those who defend the groups we want to marginalize.”

To make real change, we have to make space for dissenting voices, especially from marginalized populations. That gets stripped away when criticism of Israel’s malignant actions are blocked. If you agree, click to tell Unilever to stop stomping on dissent at Ben & Jerry’s. You’re welcome to copy and modify my message:

As a proud Jew and an activist for 55 years who’s worked on peace, Middle East, the right to dissent, environmental, business as a social change agent, and immigration justice among other issues, I take strong issue with Unilever’s unilateral abrogation of Ben & Jerry’s right to protest genocidal policies in Gaza. With the Board’s independence written into the acquisition agreement, the umbrella entity of Unilever is not obligated to agree with their position and nor does that position have to be thought of as representing the whole corporation—but you are obligated to let them express it. Palestinian rights are compatible with Jewish rights, and the world needs to stop accepting the argument that criticism of Israel’s government is antimsemitism.

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Ever look out your window at a drenching rainstorm after you just heard “chance of precipitation near zero?” Political polling is, if anything, even less exact than meteorology. I think (and HOPE) people are going to be very surprised to wake up on November 6 and see an enormous victory for Harris and Walz.

Why am I so optimistic? Here are 10 of the many reasons:

  1. Every time reproductive rights has been on the ballot since Rowe v. Wade, it not only generates big turnout, it has won and has brought out Democratic voters—even in places like Kansas. 10 states are voting on reproductive rights this year, including normally Red-voting Florida, South Dakota, Nebraska, and Missouri and swing state Arizona. Flipping those states Blue would make a Trump victory very difficult. A related factor: Many people correctly see Trump as an existential threat to our democracy, and those people are going to vote to protect us.
  2. Usual Red states that have elected Democrats in recent statewide elections (e.g., Governor, US Senator, Wisconsin Supreme Court Judge) include North Carolina, Georgia, Montana, and Kentucky. Not to mention several swing states like Wisconsin, Pennsylvania, and Virginia.
  3. Even before Kamala Harris took over the top of the ticket, new voters were registering in huge numbers. Since Biden ended his candidacy, the surge has been far greater. And Harris’s ability to sew up the nomination and get endorsements not only from potential competitors but pretty much the entire Democratic Party establishment as well as a vast array of grassroots groups in 48 hours is nothing short of miraculous.
  4. The excitement and enthusiasm also manifests in private donations on a scale never seen before, massive rallies long after the July “honeymoon”, and influential celebrity endorsements like Taylor Swift and Bruce Springsteen—not to mention a gazillion interest-group caucuses fundraising and organizing under titles like Elders for Kamala (ranging from Bill McKibben to Jane Fonda), Labor for Harris, Disabled Voters for Harris, and so many others
  5. Harris has gained the support of vast constituencies who were insulted and belittled by Trump and Vance: women, labor, LGBT, people of color, military veterans, youth, environment and climate change activists, even sane Republicans from George Will to Liz Cheney and her former Vice President father.
  6. While activists to the left of Harris (including me) recognize that she is not our ideal candidate—she has a lot of growing to do on Middle East policy, immigration justice, and climate/energy, to name three among many—we also recognize that ranked-choice voting doesn’t exist, that on every issue she is orders of magnitude better than her opponent, and that we can pressure her from the left. Not only can we not meaningfully pressure Trump to change his incredibly bad policies (though we can file lawsuits that will undo at least a little of the harm), we will face serious repression. It’s hard to fight for justice from prison or exile.
  7. Project 2025, the blueprint for a fascist takeover of the US government, is scaring a lot of people into voting to protect democracy. And despite his denials, Trump’s fingerprints are all over Project 2025. What I don’t understand is why they actually published it before the election. I’m happy for their huge strategic mistake, but puzzled. Did they actually think this would help get Trump elected? Meanwhile, the electorate overwhelmingly favors much more liberal policies on issue after issue. Whether it’s reproductive rights, sensible gun laws, or even world trade—and that trade link is from the conservative Cato Institute—Trump, Vance, and the MAGA Republicans are wildly out of step with the public.
  8. Not only have Trump and Vance made no attempt to court independent voters or even moderate Republicans, they seem to be working hard to alienate them. They are only courting the MAGA base, and that won’t be enough to get them into office.
  9. Trump’s noticeable cognitive decline and both his and Vance’s consistent use of fantasy instead of fact are scaring people.
  10. As a country, we are tired of Trump’s constant lying, bullying, name-calling, criminal self-dealing, criminal fraud, actions that a courtroom considered the equivalent of rape, coup attempts, horrendous policies, coddling of dictators while bashing allies, and all the rest of Trump’s chaos. It is clear that he didn’t have the skills or the temperament to run the country during his term, and he’s even less suited to this very tough job now.

Harris will undoubtedly win the popular vote, probably by several million. But the Electoral College vote is the one that really counts, and that could be a lot closer. Thus, if you want to see a sane, compassionate president rather than a lying, bullying, incompetent 34-count convicted felon and failed businessman with numerous bankruptcies in the White House, please vote—and please volunteer and/or donate. Every vote will make a difference in getting those vote totals not just past victory, but with such a margin that no one will take seriously Trump’s inevitable claims of fraud. DO NOT leave this for someone else! Participate in the most important election in your lifetime, and maybe in the nation’s history.

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This could be quite the game-changer: a new technology that turns gas piping from a useless and expensive “stranded asset” to a powerful lever to green entire business and residential districts. And New York State just passed a law to encourage it.

The article is called This Emerging Green Technology Could Decarbonize Buildings and Provide Good Union Jobs. It’s a pretty quick read, and a remarkable one.

On a quick look, I don’t see any obvious flaws. Do you? Please leave it in a comment. I’ll be taking a more in-depth look at this in my March newsletter. If you’re not a subscriber yet, please visit any page at my main website, https://goingbeyondsustainability.com/ You’ll get some nice gifts for subscribing, too.

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The Washington Post’s Robert Kagan outlined a dismal road to fascism if DT is somehow elected in 2024. Read his piece and then come back here:
https://www.washingtonpost.com/opinions/2023/11/30/trump-dictator-2024-election-robert-kagan/ 

DT is likely to win the nomination, yes. And should he win in November, a second DT presidency would be far, far worse than the train wreck of his 2017-2021 term. The one thing DT tends to be truthful about is his penchant for cruelty and vengeance. His own and his advisors’ statements have made it clear that they intend to destroy the surviving parts of US democracy, seek revenge on anyone they see as an enemy, and create an authoritarian state that would imprison or deport opponents.

But Kagan is forgetting something really important: Winning the nomination is not the same as winning the election.

MAGA Republicans will nominate him, but moderate Republicans, Independents, swing voters, and of course, Democrats will not support another DT presidency. Add to that the millions of new young voters since 2016, the interest groups DT continues to alienate, and those who remember the DT years for the chaos, the dysfunction, the sowing of hatred against people of color, LGBT folks, women, scientists, Muslims, and oh yes, the attempted coup. Those who value women’s reproductive rights, voting rights for urban Black voters, diversity, education, religions other than White Nationalism disguised as a warped form of Christianity, the US’s status as a world leader, a Supreme Court that values settled precedent, and even ethical capitalism can find no home in a Republican Party led by a self-admitted sexual predator, a serial liar with 30,573 documented falsehoods just during his four years in the White House, an open bigot, a man who faces 91 criminal charges in multiple jurisdictions and has already been found to have committed fraudulent business practices, a deadbeat who doesn’t pay his bills and has no loyalty to even his most loyal henchmen, a man who continuously used the presidency for his/his family’s financial gain, who even his own first Secretary of State called a moron.

It is true that Biden will be a hold-your-nose choice for many. I am not happy with his horrible immigration policies, his greenlighting of environmentally destructive fossil fuel projects, and his lack of ability to curb violence against civilians in other parts of the world. But we don’t have ranked-choice voting in the US, and until we do, a vote for a third-party or a choice not to vote is a vote for DT, for authoritarianism, and quite possibly for fascism. I think enough people will realize this truth that if voters are allowed to vote and votes are counted honestly, DT will not win.

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Heather Cox Richardson reported in her newsletter this morning about a government crackdown on hidden charges such as airline baggage fees:

An airline lobbyist testified at a federal hearing in March that changing the policy would create “confusion and frustration” and that there have been “very few complaints” about the extra costs for bags. The same lobbying group told the Department of Transportation that the government had no data to “demonstrate substantial harm” to passengers.

To put this quote in context, click the link above and scroll to the paragraph beginning “Falling prices for travel and for the foods usually on a Thanksgiving table are news the White House is celebrating.” Continue reading through “The authors say that the new organization will provide a conservative voice for democracy and that they hope to work with much more deeply established progressive voices.”

I can draw two opposing conclusions from this quote. Either…

  1. This clueless lobbyist is completely oblivious to public opinion and has never been introduced to the concept of evidence-based research,
    or
  2. This is a highly skilled strategic lobbyist attempting to deflect public anger and potential government regulation by pretending this massive problem doesn’t exist.

I have a clear sense of which I believe is true—but I’m not committing to it publicly because it might get me sued. You can draw your own inferences.

As it happened, I flew early Saturday morning from Boston to Minneapolis. And I observed that the airline officials were a bit panicky about getting all the carry-ons into the overhead bins. So much so that not only did we get offered a free upgrade to checked bag as we printed our boarding passes, they were making repeated announcements in the gate lobby and actually asking people as they boarded if they wanted one more chance to check their carry-on at no charge. And we were quite willing to take them up on it, sacrificing 15 minutes after the flight to avoid wheeling our bags all through the airport and lifting them above our heads to get them in and out of the overhead compartments.

I have seen this offer made repeatedly when I fly airlines that charge for stored baggage. What I draw from this is that plenty of people are angry about hidden charges and unwilling to pay the fees, so there are far more carry-on bags competing for space than in the days before baggage fees (especially since experienced travelers know that there will often be a free upgrade if the plane is crowded—and if it’s not crowded, there’s no problem using the overhead bin). Rather than expressing anger by not flying, customers simply boycott paid checked baggage—or, if their itinerary matches the traveler’s need, choose to fly airlines like Southwest and JetBlue that don’t charge for a checked bag or two. Millions of travelers are voting with their feet (or maybe their shoulder muscles).

My personal preference is to fly those carriers, but my higher priority is nonstop flights at reasonable times, so I sometimes fly the carriers that charge—and simply pack everything into my carry-on and leave home any items on the banned list. I once flew a no-frills airline that charged for everything they could to sit in its rock-hard, uncomfortable seats. As far as I’m concerned, a plane ticket should include such basics as getting a pre-assigned seat (except if nobody has one, as on Southwest). Flying that no-frills carrier felt like renting a car with no seat cushion and being charged extra for the steering wheel. I never flew them or any similar carrier again.

And years ago, in my own consulting and writing business, I switched from breaking out certain pieces that almost everyone wanted to including them. 

As an example, I used to charge for keeping an electronic copy of certain client projects on my hard drive. Now, I email their documents to them AND maintain a copy on my system. And if a client loses the file, I don’t charge to resend it.

How do YOU feel about hidden charges? Please leave a note in the comments about whether you prefer to know the full price for what you need or whether you prefer different pieces added on separately.

PS: The O in the headline is not a typo. It’s a different word than “Oh” and is often used in formal or ancient texts (including the Bible and the Qu’ran) to draw the attention of the person being addressed.

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Guest post by Bob Burg

[Editor’s Note: I’ve been a fan of Bob Burg since discovering  his “Winning WITHOUT Intimidation newsletter, about the power of being nice even when the other person isn’t, sometime in the mid’90s. He’s also known for “Endless Referrals” (how to network the right way)and the series of Go-Giver books. While he has discontinued that wonderful publication, he now offers a daily dose of inspiration called “Daily Impact,” which you can subscribe to by visiting https://burg.com/ , scrolling, and waiting for the pop-up subscription box. Being a fan for so long, I was delighted that Bob endorsed my most recent book, Guerrilla Marketing to Heal the World. The rest of this post was taken from that newsletter and used with his graceful permission.

 

Bob Burg: The Surprising Benefits of This Powerful Trait

In his book, The Leadership Crisis And The Free Market Cure, retired longtime BB&T (now Truist) Chair & CEO, John Allison, defined “integrity” as “the harmony of mind and body,” asserting that, as a principle, it “guides us to act consistently with our beliefs.”

Notable: Named by Harvard Business Review as one of the decade’s top 100 most successful CEOs, Mr. Allison and BB&T refused to participate in the subprime lending calamity leading up to the 2007 financial meltdown, choosing to write only conventional mortgages. He stated that the decision, as opposed to the majority of his banking colleagues, was actually an easy one for him to make. Why? Because subprime mortgages were contrary to the principles upon which he and his bank stood, i.e., “making their profit through providing value to their clients.” And when the cards came crashing down, his bank was left standing, both in great reputation and immense profitability.

After a brief but brilliant explanation regarding how one cannot act with integrity if one’s values are either contradictory or not aligned with reality, Mr. Allison made what I felt was another profound point…

Important: “Many people view integrity as some form of duty. Integrity is not a duty. It is a means to improve the probability of being successful and happy.”

A powerful statement because…

Key Point: If one displays integrity *only* out of obligation to others, he or she cannot be truly happy. It’s only when one lives with integrity because it is congruent with their own values and how they wish to relate to the world that it can lead to happiness and personal fulfillment.

The *additional* benefit to living with integrity is that others respect you; they trust you more…and they are more likely to want to be in relationship with you (both personally and professionally).

Yes, living with integrity certainly makes you more *valuable* to those whose lives you touch and influence.

It affects *you,* however, on a much deeper level.

Because, when it comes right down to it…

End Result: It allows you to genuinely feel good about yourself and live with a sense of joy, peace of mind, and happiness.

And isn’t that how you want to feel and to live?

Today’s Exercise: Discuss the above premise (that integrity is about internal *self*-benefits first and external benefits second) with different groups of people: your team members, entrepreneurs, friends, your children, etc. See where the agreement and disagreement might be. Could make for some interesting conversations and deep-level thinking.Facebooktwitterpinterestlinkedinmail

A lot of people wonder how to get started with creating a social enterprise: a business that from the beginning is designed to improve lives.

Social-good products like this solar-powered LED lamp make a difference AND a profit
Social-good products like this solar-powered LED lamp make a difference AND a profit

[This post was written a few years ago but left unpublished. I’ve decided it’s still worth sharing because it shows one possible model for starting a new social-benefit company from nothing. I’ve tweaked and updated a few things, but left the chronology and my corespondent’s writing as they were. While I got permission to quote the correspondence, I don’t feel comfortable identifying him or the company.]

Some time back, a Facebook friend in the Philippines asked me for advice on a set of amazing goals. I got his permission to share the relevant parts of our conversation. Since English is not his first language, please cut him some slack on the grammar issues:

I’ve been finished trying to change politics for about 5 years. Focused on poverty and the environment here since then. My company is focused on 3 things right now: 1. Disaster relief during calamities. We earmark 10% to that. 2. Trying to raise a new high school within 5 years. There are two towns nearby that have no high school. Those kids stop their education at grade six and enter poverty. We will need to increase our revenue stream in coming years to do that. 3. Making the entire town solar powered. Not only for the environment, but for the people. You see, the electric bill is actually higher than rent here. For instance, my office manager pays 900 pesos per month for rent and 1600 pesos for electricity. If we could convert much of the country to solar, we could change the entire economy, freeing up much more disposable income for the people. Those are my 3 main focuses. Any ideas to help or partner are always appreciated Shel.

I responded:

Wow, wonderfully ambitious and very people-centered. 

First of all, the key to spreading solar is to eliminate the capital expense up front for those with limited resources. So, just as an example (your numbers might vary), you charge 75% of the customer’s current monthly electric bill, allocate 50% of that 75% toward paying off the solar system, and split the other 50% of the 75% into a school fund and a disaster relief fund, both administered by a trusted outside charity that is scrupulously honest and can’t be believably accused of corruption. Since the Philippines is very sunny, it should be easy to convince business people and homeowners to sign up.  Renters might be harder, since they would be improving someone else’s building and they’d also need permission from the landlord, but if the economic incentive is sufficient, it should still work out ok. To cover the up-front capital costs, you could look to the utility company, private foundations (including those based outside the Philippines but working in-country), and possibly government funding. And remember that solar isn’t just electricity. Solar hot water has a much faster payback and can  be done really cheaply.

Don’t forget that building the buildings is not enough; you also have to fund teachers and staff, textbooks, and other operating costs. Of course, you’ll build green net-zero-energy buildings that are clean and energy self-sufficient—or better still, net-positive energy that feed surplus power back into the system).

Second, I would have better ideas for you if you tell me more about what your company does and give me the URL. If it’s in Tagalog, Google will probably translate, but an English-language page would be better as Google does a very poor job.

And received this reply:

Our company is called <name>. We did obtain our url at <address> but we just have a holding page now under construction. Our company manufactures products that I have designed here in the Philippines. I outsourced the factories…and they will sell mainly as exports to the US.

Im planning on funding the solar equip with company money and writing it all off, so no expenditure to the people. About the High School…yes it must be staffed etc. Luckily, my first cousin is a High School Principal already here. She is ready to take the reins on that project when we become ready.

We are launching our first products now Shel. Mostly through the Hammacher Schlemmer catalog company. Some are launching in October, and others in April 2018. We have some pretty unique, one of a kind products. Our first you can see is a one off, the Recreational Tube in the images. The second phase is a line of innovative wood products…and our 3rd phase comes in 2019. It is a line of coolers and food storage containers that will require capital generated in 2018 for injection molds.

What can you take away from this? Here are five lessons I see—and I bet you can spot a few others:

    1. Think systemically. My friend understood the holistic connection between converting to solar and alleviating poverty–a very important connection when you’re marketing to people at the bottom of the pyramid, in economic terms.
    2. It helps to be very specific when describing a dream. Make it tangible for yourself and others.
    3. Know what key pieces you need to have in place before starting, and which you can fill in later.
    4. Be clear on how to keep capital costs down, especially at first. If you would have to spend huge sums to set up in-house manufacturing, start by contracting it out and avoiding all those capital expenses. Even if you’re a one-person business, there are lots of ways to cut costs. I saw a lot of my competitors in my one-person service business spend lavishly on fancy offices and furniture. I started my business working from home in 1981, and I’m still working from home in 2023–which enabled me to start being profitable at a much lower revenue point.
    5. Think like your target market—and if your market has little or no disposable income, think about ways to make it affordable to them.

What would you add to this list?Facebooktwitterpinterestlinkedinmail