Category: Shel’s Personal Life

By Posted on Posted in Activism, Business-general, Corporate Social Responsibility, Demographics/Psychographics, Entrepreneurship, Frugality/Frugal Fun, Green Business, Green Marketing, Innovation, language, Mindset, Psychology, Publishing, Shel's Personal Life, Social and Economic Justice Tagged with , , , , ,

Sixteen years after it was published, I’m reading Seth Godin’s book, Linchpin. I read his blog daily and have read several of his books. I also have a copy of an even earlier one, Purple Cow, on my to-read table.

His thesis is that workers should make themselves indispensable—not as prima donnas who nobody can work with, but as innovators who add far more value than they’re paid for because they take joy in it. And that managers should be eager to hire those folks and give them leeway and support to bring their A-game creativity, rather than crushing their souls in a rigid corporate culture.

One of Seth’s mantras has always been “ship your product.” Get it done, send it out into the world, and then tweak it. That’s what Apple and Microsoft both do (as we millions of unwilling beta testers can attest). That’s what Walt Whitman did, with his nine(!) different editions of Leaves of Grass, each time adding poems, changing the typeface, using a different author picture. And that’s what I’ve done with two series of marketing books, each of which started as a small self-published book, went to a major publisher, and then to a smaller publisher. So six of my ten books are actually series, with each new title more comprehensive, more up-to-date. I could easily write a fourth in each series, as a lot has changed since the most recent ones came out.

All well and good. BUT I take issue with Seth’s statement, “the only purpose of starting is to finish.”

I understand why he says this. He says many times in this book that real artists finish projects. His audience for that remark is the dreamers who doodle something amazing but never build it, never test it in the real world, never refine, iterate, or ship. To him, those folks are no better than the corporate cogs. But I do finish projects, when finishing the project makes sense. Thus, for me, starting a project is a way of exploring whether it’s worth completing.

As noted, I’ve written ten books. But I’ve probably written at least a dozen proposals or at least outlines for books I never wrote, not to mention dozens of unfinished blog posts, etc. I’m not a bad person because I didn’t finish those projects. In the 1990s, I wrote proposals like How to Find Your Next 10,000 Ideas and Sunshine on Your Shoulders (an ordinary person’s guide to renewable energy). The idea book was originally aimed at writers and called How to Find Your Next 10,000 Article Ideas.

Then I realized it would also be useful to clergy writing sermons, teachers doing lesson plans, and of course, inventors (among many others). I didn’t want to publish that one myself and I think I did send it around—with a sample chapter on finding ideas in classified ads, so maybe it’s just as well that I had no takers. The chapter would have been obsolete within a few years—and now, you could just ask an AI engine and get back hundreds of ideas per minute.

For the sunshine book, I realized that even though I’d already been doing marketing copywriting for green businesses and nonprofits for more than a decade (and by now,  for more than four decades), I didn’t have the technical knowledge and there was no way to keep up because that world was evolving almost daily. It would have been obsolete before it even went to press. But I had to write the outline to figure that out. Starting and not finishing the proposal was the right choice,  because the proposal made it clear that I didn’t want to put in enough effort to become expert in a sector that was and still is changing constantly.

Around 2003, I started revising my 1995 book on having fun cheaply. I completely overhauled and rewrote a couple of chapters, mostly adding information about Internet resources for things like travel planning. Then it hit me that it had taken me eight years of hard work to sell through a small print run of 2000 copies. I did a lot of things right, had major press coverage from the Christian Science Monitor to Redbook, did tons of radio interviews—but this book had only a very small market, because frugalists don’t like to spend money on books. I asked myself why I was putting so much effort into a book I already knew would be a flop, and I stopped working on the rewrite.

Abandoning all of those incomplete projects were each smart business decisions.

In 2020, during the pandemic, I came up with a great idea for a book: Leveraging the Great Pivot: How the Post-Pandemic Era Could Be Different, and Better: Long-Term Post-COVID Opportunities for Racial Justice, Economic Advancement, and Environmental Healing. This would have been a huge, sweeping book that had the potential to alter society for the better—IF I could successfully leverage it and get it in front of major influencers.

Again, this wasn’t one I would publish myself. I wrote a strong proposal that included about 90 people I’d try to interview (some famous, some not); annotated competitive title analysis with sales ranks; a summary of the marketing strategy including a named charity partner I’d worked with before, and more. I had the proposal pretty close to finished but never completed it. I suspect that once the first COVID vaccines were announced, I realized that taking one to two years to write the book and the publisher then taking at least another year to publish meant that the book  would be written for a world that no longer existed by the time it came out. And I wasn’t ambitious enough to rush it into production, especially because I recognized that rushing would mean a book of lower quality, that I’d be less proud of, and would be less effective in fostering the creation of that new world.

Instead, I suggested to one of my book shepherding clients that she put her full-length book project on hold until working at offices was a thing again, and instead spend three months to write and publish an ebook on thriving during the crisis. This was quite different from the book I’d have written and was not going to create any moment to completely reinvent the world—but helping her through it satisfied my need to make some difference in that crazy time.

Side question: How might Seth write it differently in today’s AI age? While we’ve evolved from the days where many people had no goal other than to be a replaceable but steadily employed cog in a factory, how do we re-evolve when machines can do almost everything we do, and do it much faster and less expensively (but, so far, not as well). He is a futurist who’s been aware of AI for a long time, and who both uses AI extensively and has a lot of criticisms of it—so maybe it wouldn’t be any different. But maybe it would be completely different.

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By Posted on Posted in General Commentary, language, Marketing Techniques and Philosophies, Mindset, Psychology, Shel's Personal Life Tagged with , , , , ,
While doing my morning exercise bike ride, I’ve been reading Linchpin, a book Seth Godin wrote more than ten years ago. I got to a part where he shares his view that creative people may not need a résumé to get hired. Since résumé writing was the largest part of my business for ten years, and still something I do (and enjoy), I wrote him a note agreeing that the “boring recitation” he criticizes is generally not helpful—and then explaining how my nontraditional approach actually serves my clients very well, and how it steered me toward writing nontraditional “story-behind-the-story” press releases that also serve my clients well. Writing press releases and book covers got me started in marketing as a career. I still do that kind of copywriting too, though these days, client assignments are more likely to focus on strategy, partnerships, and reaching different audiences with unique messages for each.
This is what I wrote to him:
I’m enjoying the book and hope to finish it in time to review in my mid-April newsletter. Certainly by May.

You might already know that résumé writing was really my bridge to copywriting and that for ten years (1985-95), it was most of my business before clients started hiring me to do PR writing. I struggled hard to write my own first résumé, with seven different career paths, very short job tenures (I went to Antioch, so my life was chopped into three-month sections—but I had lots of experience for a new grad), and a handicap of being perceived as too young. I was 19 when I finished college and 20 when I got my degree the following year, after finishing an incomplete.

I ended up doing a résumé for each career path and one or two others that synthesized two or three of  them and made them feel connected. I got some help from my mom in figuring out that approach but after that, I was off and running and started writing them for other people. My résumés got interviews, which is all they’re supposed to do—but I was too out-of-the-box to get hired and it took me a year to get a job—with what turned out to be a crooked literary agent in NYC, where I quickly got fired for trying to organize my colleagues.
Right from the start, I somehow attracted clients who didn’t fit into traditional workplace culture and had unusual histories. I still prefer working with that sort of client, even though I charge a flat $199 fee for the first two hours and therefore get paid a lot more per hour for writing a straight up teacher/nurse/salesperson résumé that I can knock out in 20 or 30 minutes. Two hours is usually enough, but sometimes it’s two or even three sessions.
A résumé doesn’t have to be the boring recitation you call it. My only résumé writing rule has always been “make the client look as good as possible FOR the types of positions they’re applying for, without lying.” And often, I do a bit of career consulting to open up their minds to possibilities they hadn’t thought of. I never worried if I needed to invent a new format. I once defined a year of travel as a self-directed learning intensive. A lot of what I do is look for connections and patterns that enable me to provide some continuity to a work history that might otherwise look too scant or too scattered. I don’t write for the computer scanners other than to make sure that if my client is applying through corporate channels, the résumé contains the most likely keywords an HR person would enter. But most of my clients aren’t looking for corporate jobs. They apply to places where a human makes the first pass, where they will be treated as a linchpin and not a cog, where their individuality is a strength. Or they are running their own businesses or writing grants, and their clients/funders need their résumé to satisfy their internal protocols. The résumé becomes a way of increasing their self-esteem as well as their employability.
Yes, the project-based approach is important. I’ve been known to put in testimonials and links to portfolios. I focus many of my résumés not on a straight chronological approach but on what my clients have done and can do. Often, that means grouping work experiences into categories that may or may not be chronological within the category but always drive the most relevant skills and accomplishments to the top.
And I love the feeling of empowerment my clients have when we end the Zoom call with a document that opens the doors they want to open and highlights things in their background they may not have seen as important. That’s why I still offer this service and why I keep my prices much lower than my B2B work.
Writing résumés was my “copywriting school.” I don’t think I could have invented the story-behind-the-story press release without those ten years writing mostly résumés and newspaper articles. The press releases I wrote as an activist before starting my business were mostly the boring old 5Ws variety.
And I got this response (fairly typical of his responses—I’m sure he has a ton of mail to respond to and I’m impressed that most of the time I write to him, I get an answer, even if it’s a brief one):
well said, Shel!
quite a journey
To which I replied, not really expecting (and as of this writing a day later, not receiving) a follow-up answer but wanting him to know:
Thanks. Indeed it has been, and it isn’t over yet. My next big project will be a primer on activism for elders. I just got some really good coaching on what I’ve been missing in my search for a charity partner, so I’m hoping that I can now find one quickly and then approach publishers.
One takeaway I hope you get from this exchange is not to be afraid to approach superstars. I’ve been corresponding with Seth for years, but I started out, like so many others, writing a cold email because something in one of his posts resonated and I wanted him to know. I’ve built relationships with quite a few that way, and several have endorsed one or more of my books. And decades ago, I became friends with Dave Dellinger of the Chicago 7 because I went up to him after he gave a terrific speech at a small demonstration. I didn’t know who he was at the time, and maybe that’s a good thing, because I went up to him without any artifice and just told him I appreciated his words.
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By Posted on Posted in Activism, Consumer Issues, Democracy, Diversity, Mindset, Networking, People Helping People, Politics, propaganda, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice, Talking to the Other Side Tagged with , ,
As the dust begins to settle and people are able to make room for action steps on the bench where our grief sits, and as I have been reading and listening and participating in several what-do-we-do now calls, I’m beginning to regain some faith in this country.

Wednesday morning, it felt like Donald Trump’s victory was all about rejection of the idea of a strong woman of color as president. I knew all along that this could motivate at least a quarter of the electorate, which is in fact pretty damn horrific. But on Wednesday morning, it felt like I had wildly underestimated that.
But I actually don’t think that’s true. The buzz is really about economic voters. Somehow, a whole lot of people bought into the idea that Trump could manage the economy better than Harris.
This is not based in fact, but as we all know, facts don’t always lead to conclusions and actions based on them.
Trump is really good at propaganda in the worst sense of the word. He blames his enemies for things he has done, makes promises he has no intention of keeping, and somehow gets people to believe he has all the answers.
Inflation hit the Democrats really hard in this election. That we had less of it in the post-COVID recovery than pretty much any other industrialized country didn’t matter to the people who felt like they were paying twice as much in the grocery store or at the gas pump.
The gas pump part is really odd to me. For the last 6 weeks or so, I have been buying gas at less than $3 a gallon here in Massachusetts. That was certainly not true in the Trump years. But inflation is real! Housing, especially, has gone way up. And with supply chain and labor shortages as we emerged from the pandemic, prices on a lot of other things went up. We had lower inflation and more job creation under Biden than any other industrialized country, but it was still grim for those who had to figure out how to keep their families fed and sheltered.
The Democrats didn’t do a sufficient job of pointing out that they have taken major steps to let people’s buying power keep up with inflation, not least by creating an economy that provided more jobs than any president I can ever remember. And Trump was able to capitalize on this.
Harris had some really good economic proposals that would create even more jobs while cleaning the environment and reducing our carbon footprint. Expect a lot of those jobs to go away as prompt dismantles the programs that put them into place. Expect prices to soar as he puts his anti-consumer tariff policies into place. Predictions from economists all over the spectrum put that hit at about $4,000 of extra costs to the typical family each year, and higher prices as businesses struggle to replace the workers–essential to our economy–who Trump deports. Unless you are a billionaire, expect higher taxes to pay for the massive amount of incarceration and deportation. Those things are not cheap! Expect further giveaways to those who already have far more than their share while the middle class and the poor suffer tax increases and service cutbacks. He may think he is president for life, but if there is the chance to vote again, and if he is still in office by then (which I doubt), he will be a one-termer again.
This still doesn’t explain the disturbing phenomenon of a 13 million drop in the number of people who voted for a Democrat for president this time despite the lunacy that obviously awaits us under Trump. But it does at least make me think that people were voting on their economic self-interest as they perceived it, rather than a desire to roll back the clock on human rights inequality. And make no mistake, human rights and equality will be on the chopping block.
But here’s something that gives me a lot of hope. Wednesday and Thursday, I attended four different calls about how we move forward and how we work to block the worst parts of Trump’s agenda. These calls were exciting and hugely attended. The one I went to yesterday had 140,000 registrants. If I’m not mistaken, that makes it the largest conference I’ve ever attended and one of the largest events I’ve been to in my 67 years, other than a few really huge public demonstrations with 800,000 to a million people. I’m attending another one this afternoon, much more niched. I imagine there will be a few thousand on that call.
Remember that we have lived through bad times before. We lived through Joe McCarthy, Nixon, Reagan, Bush II, and Trump I. We lived through slavery and wars. And now, with the benefit of all the organizing of 2017, 2020, and 2024, we are prepared for action. The actions will be non-violent and effective. The Democratic Party structure is involved. Harris’s concession speech was a brilliant call to stay involved, to get back into the trenches. To recognize that we have power and that our power is not based only on who wins an election.
And how will you get involved?
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By Posted on Posted in Activism, Democracy, Environment, Ethics in Government, Marketing Techniques and Philosophies, Mindset, People Helping People, Politics, propaganda, Protests and Crackdowns, Psychology, Sexuality and Gender, Shel's Personal Life, Social and Economic Justice Tagged with , , , , ,

As I was waking up this morning at 5:47 a.m. Eastern Standard Time, the New York Times was calling the election for Donald Trump. And when I checked a few minutes later, I literally burst into tears. I am not much of a crier but I feel upset, betrayed, a stranger in my own country.

It is going to be the worst presidency in the history of our country. This lying, thieving, predatory thug is going to do his worst to reverse all our hard-fought progress. Expect devastating attacks on:

  • The environment and the movement to reverse catastrophic climate change
  • The rights of immigrants, LGBTQ folks, people with disabilities, people of color, people who do not identify as Christian
  • Women’s reproductive freedom, and potentially even women’s place in modern society
  • Independent media featuring honest reporting
  • Low-income wage workers
  • Labor unions
  • And of course, democracy and personal freedom

But we can’t give up!

We have 2 months to organize a nationwide nonviolent resistance movement. We have four years to do what we can to clog up the evil work this man will try to do. We have been here before, in the 1850s, in the 1960s, and in the 1980s, to name three. We have resisted and we have survived. Never underestimate our collective power but never take it for granted either. Some of us may find ourselves organizing from  prison or exile. But we can still organize.
Study and train in non-violent resistance. Follow people like Stephen Zunes, Erica Chenoweth, George Lakey, the long list of people who organized Standing Rock, the shrinking list of people who were active in the many-headed nonviolent revolution that brought us the civil rights, get out of Vietnam, modern feminist, and environmental movements, and whose (figurative as well as literal) children and grandchildren have been active in stopping carnage in Palestine and elsewhere. That is our future, that is our hope, and that is our call to action. We do not give up and we are not going back! Even if our government is.
You may thing that nonviolent resistance doesn’t work. But you would be mistaken. Nonviolent struggles are slow but they do work. Historicallty, they’ve worked better than violent revolutions. On multiple occasions, they’ve brought down govenments.
One lesson I take away from this is it proves that yes, the perfect is the enemy of the good. I am totally shocked that 15 million fewer people voted for Kamala Harris then for Biden 4 years ago. It was about people staying home or voting third-party. That is the only way I can understand the huge drop between Biden’s 81 million 4 years ago and Harris’s 66 million. That’s where the election went.
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By Posted on Posted in Abundance and Prosperity, Ethics: General, General Commentary, Gratitude, language, Mindset, People Helping People, propaganda, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , ,

A friend sent a link to this short motivational video on ten sentences we need to hear at least once. I enjoyed. I especially liked #8, motivation doesn’t last—but neither does bathing so we do it every day. #4 is also good; I might rephrase it with the bumper sticker statement, “Don’t postpone joy.”

But I have issues with his word choice in #10, “Comfort is the enemy of achievement.” He’s right in some cases. Inherited wealth is often a barrier to achievement. So is walling yourself off from the things that cause discomfort. However, comfort has many shades of meaning.

I’m pretty sure he means that people need to get out of their smug, self-righteous bubbles, be willing to experience—and do something about—the suffering of others. But it will be interpreted by too many as “put on that hairshirt, dammit, you have no right to pleasure while others suffer.”

And THAT, I strongly disagree with.

Comfort, in some of its other meanings besides that smug self-superiority, is not a sin. Actually, I believe it’s a crucial element of our success in the world. We need to be able to both give and receive it.

To those who would deny the right of pleasure, I give you Emma Goldman’s famous quote, often paraphrased as “If I can’t dance I don’t want to be in your revolution”—here’s the original: “I did not believe that a Cause which stood for a beautiful ideal, for anarchism, for release and freedom from convention and prejudice, should demand the denial of life and joy.” 

Comfort, as a verb, also refers to the mitzvah (in the sense of “good deed,” rather than “commandment”) of extending a hand, an ear, a hug to those who are grieving loss, ailing, in pain. I am sure Mr McKinney would not deny that comfort to others. That kind of comfort is an antidote to bitterness—and bitterness is a cancer interfering with any healing journey, whether self-healing, comforting others, or changing the world for the better.

As I’m using the word, comfort is an attribute like gratitude. It enables us to function better, make more change in the world, and keep our sanity.

It is NOT a self-built wall to shield us from the things that should make us uncomfortable. I do not agree with the right-wing legislators who think that they can isolate their “comfortable” kids from such realities as race-based inequality by making it illegal to teach those unpleasant realities—but when introducing that level of discomfort, we need to provide the emotional and tactical support to let those kids not just handle it but figure out something they can do to make it better.

So learn to be comfortable, but not complicit. Find pleasure in the things you do, including your social change. Keep good company and do those things with friends at least some of the time.

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By Posted on Posted in Abundance and Prosperity, Diversity, Ethics: General, Gratitude, language, Psychology, Shel's Personal Life Tagged with , , , , , , ,

The other day, I attended a memorial service for a neighbor. I’m not someone who typically gets offended at memorial services—but one speaker—a son of the deceased—made me feel I was standing underneath an avalanche. He said almost nothing about his mother, but went on and on about the need to accept Jesus and become this man’s kind of “Christian” in order to be spared a literal eternity in actual Hell.

Listening, I grew increasingly upset and furious. He effectively created a second-class citizenship, or worse, for everyone who doesn’t follow his particular brand of religion

I am not a Christian, but I’ve read the Four Gospels. Remember the parable of the Good Samaritan? Samaritans were a despised ethnic group among Jews in Roman Palestine 2000 years ago. Jesus’ message was all about acceptance of the good in people, acceptance of diversity, and taking responsibility for your OWN behavior—attributes that seem to be in short supply amongst this man’s self-righteous and vindictive style of religious fundamentalism. I don’t even now how they can even call themselves Christians when their key message mocks and marginalizes Christ’s own virtues. And I was appalled by this man, so smug that he actually said that he would see his parents in Heaven IF they were admitted there; he had no worries about his own fitness to enter the kingdom of love. Jesus would have been just as appalled. He was far more concerned with healing the sick, with undoing the misery of the poor and bereft, than with following religious rituals without following the moral codes underlying them:codes that recognize the worth of every human being.

After the service, I was simmering with rage and felt a need to process with someone who’d been there. I called another neighbor, a friend who welcomed us to the neighborhood 25 years ago. Before I could even say more than “I need to vent about the memorial service,” she named the offensive speaker and told me that she and her husband were equally appalled, and that this man with his ugly prejudices was an outlier in his own family. I felt some closure after our call.

The next day, I mentioned in my daily public Gratitude Journal on Facebook that I was grateful for her support “helping me debrief a very uncomfortable moment in the memorial we both attended yesterday.” I didn’t give any more details than that.

And then the magic happened. I got a Facebook private message from another neighbor, a relative of the deceased. This person is my Facebook friend, but in real life, we barely know each other. Most of our contact has been a quick hello at the annual neighborhood holiday party. She sent me a deeply personal and very welcoming note of apology for the conduct of her relative, appreciation that I had attended, and gratitude for the many cultures and religions who had come together to support her family in this time of grief. We sent a stream of messages back and forth for the next half-hour, and I came away feeling like I had a new friend, even after 25 years of those superficial encounters.

And that was the silver lining—another gateway to abundance—in this cloud of ugly bigotry.

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By Posted on Posted in Ethics in Government, Ethics: General, General Commentary, language, Media Ethics, media-general, Mindset, Politics, privacy, Psychology, Sexuality and Gender, Shel's Personal Life Tagged with , , , , , ,

Trigger Warning: This post discusses my history as a survivor of separate instances of rape and sexual coercion.

 

Did Trump cheat on his wife with Stormy Daniels? Yes. Was it an affair? No. Does this matter? Absolutely, and I’ll explain why.

My venerable paper copy of the Random House Dictionary of the English Language, Unabridged defines affair in this context as “an intense amorous relationship, usually of short duration.” Dictionary.com copies all the Random House definitions verbatim (it’s definition #6). Microsoft Word’s dictionary calls it “a sexual relationship between two people, one or both of whom are married to or in a long-term relationship with someone else.” The Cambridge Dictionary defines it as “a sexual relationship, especially a secret one.”

Note that all three definitions include “relationship” and the first says it has to be “intense” and “amorous.”

Daniels’ evening with Trump was not a relationship, and the amorousness went in only one direction. They had met casually and he’d asked her to have dinner with him. She says she accepted because her PR agent said it might be career-building and she did not have sex on her mind. Neither did he appear to at first, until she came back from the bathroom and found him on the bed, down to his undies. At best, it was a first date. At worst, it could be considered sexually harassing behavior.

It was not rape. Unlike the myriad of his other accusers, she never claimed that she didn’t consent. She consistently says that she was reluctant, was not enthusiastic, and felt so ashamed afterward that she was shaking as she got dressed again.

I would consider this interaction a coercive sexual encounter, if for no other reason than because of the power dynamics. One party is a rich and famous man in his late 50s, of towering (and intimidating) physical stature, with a bodyguard on the other side of the door. The other, a woman in her 20s and not overly familiar with the centers of power, is known only in a socially marginalized (though extremely popular) industry that has low credibility with mainstream media and mainstream morality.

He has all the power. And if she still has any illusions that he might help her career, she’s going to get on that bed even if she doesn’t really want to. For her, it was transactional; for him, it may have been notching a conquest or some kind of boost to his fragile ego. I can only speculate on his reasons, because despite the massive evidence, he denies the incident ever took place. 

I survived a rape, grabbed off the street by a stranger and dragged to a stairwell at age 10 or 11 (yes, it happens to boys—more of us than you probably think). I also survived a coercive sexual encounter at age 18 with a creepy 53-year-old man who’d made no secret of his desire to get into my pants. Like Stormy’s encounter with Trump, it was not rape because I was not in a position to withhold consent. And like that notorious encounter, it made me feel like total crap.

I had also, at that point, had a months-long actual affair with a man ten years older than me and several consensual one-nighters.

It’s not hard to tell the difference among these four types of encounters. The affair was mutual. It was delightful. It was a relationship. The consensual one-nighters were fun but did not lead to an ongoing relationship. For some of them, I wished it had continued—but that wasn’t the other person’s agenda.

The coerced encounter was not fun. It was unpleasant but in that moment I saw it as unavoidable. I have far more resources and communication skills these days and would handle it differently now, almost forty years later. While it was disgusting, it didn’t create long-term trauma. But the rape was traumatic, with consequences that lasted many decades and are not completely done yet. I couldn’t even bring myself to tell anyone for several years, and I never told my parents. It remains, after more than 50 years, the worst day of my life.

Neither being raped nor being coerced into sex is anything I would ever characterize as an affair. There is no relationship. There is not even any mutuality.

With this lens, with this history, you can understand why it has upset me since Daniels first went public that so many people who should know better, including many journalists, use the wrong term. Just the first results page from an Ecosia.org (tree-planting search engine) search for “stormy daniels affair” brought hits from the New York Times, BBC, NPR, NBC’s Chicago affiliate, and CNN. Now, with the trial verdict, it’s back in the news and I’m finally ready to call out these journalists. They are making it sound like love was involved, that these were two people who cared about it each other. But they didn’t.

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By Posted on Posted in Activism, Diversity, Entrepreneurship, General Commentary, language, Mindset, Psychology, Shel's Personal Life, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , ,

Bob Burg devoted his Daily Impact newsletter this morning to endorsing a concept he found in Robert Greene’s book, The Daily Laws: 366 Meditations on Power, Seduction, Mastery, Strategy, and Human Nature: “Always stick to what makes you weird, odd, strange, different. That’s your source of power.”

I love the idea of embracing your weirdness—and I’ve basically lived it since my teen years. But I want to add three corollaries:

  1. Present your weirdness in ways that foster, rather than cut off, communication. So, in my case, living in a socially conservative farm community, I’ve chosen not to wear skirts even though I find them very comfortable—because I want my neighbors to understand that while I’m different from them in many ways, we still inhabit the same neighborhood and have more in common than they might think. I made different, more outrageous, choices in other places I lived in. Marrying and having kids, recognizing that my decisions impact other people, was another encouragement to dial it back. But I still publicly label myself as a “marketing heretic,” still post unpopular views in public places, still invite people of all viewpoints to engage with me (as long as they do so civilly). And I can proudly point to many examples where my activism has made the world a better place, both within the business community and in the wider world.
  2. Listen and engage when your weirdness starts to set up barriers. Let people express their discomfort. Strive to uncover their deeper feelings. Find points of agreement and build the discussion out from there.
  3. Bring your weirdness to the table but BE at the table! Participate actively in your community. I spent 9 years on my town’s Long-Range Plan Implementation Committee and have attended almost every Town Meeting for more than 25 years. In the 17 years before that, I was actively involved in the government and social infrastructure of the small city where I was living, both through board service and community organizing and through electoral work. I believe that service de-demonized the way several members of our town Planning Board perceived me. I went from newcomer/troublemaker who had organized the movement that blocked a big, totally inappropriate mountainside housing development to a person whose input was valued and seen as vested in keeping the character of the town.

How do you bring your nonconformity into your work, how do you make it a strength, and how do you engage with people who might feel threatened by it?

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By Posted on Posted in Abundance and Prosperity, Advertising, Business Ethics, Business-general, Consumer Issues, Customer Service as Marketing, General Commentary, Marketing Techniques and Philosophies, Mindset, Psychology, Shel's Personal Life, Transparency vs. Secrecy Tagged with , , , ,

Heather Cox Richardson reported in her newsletter this morning about a government crackdown on hidden charges such as airline baggage fees:

An airline lobbyist testified at a federal hearing in March that changing the policy would create “confusion and frustration” and that there have been “very few complaints” about the extra costs for bags. The same lobbying group told the Department of Transportation that the government had no data to “demonstrate substantial harm” to passengers.

To put this quote in context, click the link above and scroll to the paragraph beginning “Falling prices for travel and for the foods usually on a Thanksgiving table are news the White House is celebrating.” Continue reading through “The authors say that the new organization will provide a conservative voice for democracy and that they hope to work with much more deeply established progressive voices.”

I can draw two opposing conclusions from this quote. Either…

  1. This clueless lobbyist is completely oblivious to public opinion and has never been introduced to the concept of evidence-based research,
    or
  2. This is a highly skilled strategic lobbyist attempting to deflect public anger and potential government regulation by pretending this massive problem doesn’t exist.

I have a clear sense of which I believe is true—but I’m not committing to it publicly because it might get me sued. You can draw your own inferences.

As it happened, I flew early Saturday morning from Boston to Minneapolis. And I observed that the airline officials were a bit panicky about getting all the carry-ons into the overhead bins. So much so that not only did we get offered a free upgrade to checked bag as we printed our boarding passes, they were making repeated announcements in the gate lobby and actually asking people as they boarded if they wanted one more chance to check their carry-on at no charge. And we were quite willing to take them up on it, sacrificing 15 minutes after the flight to avoid wheeling our bags all through the airport and lifting them above our heads to get them in and out of the overhead compartments.

I have seen this offer made repeatedly when I fly airlines that charge for stored baggage. What I draw from this is that plenty of people are angry about hidden charges and unwilling to pay the fees, so there are far more carry-on bags competing for space than in the days before baggage fees (especially since experienced travelers know that there will often be a free upgrade if the plane is crowded—and if it’s not crowded, there’s no problem using the overhead bin). Rather than expressing anger by not flying, customers simply boycott paid checked baggage—or, if their itinerary matches the traveler’s need, choose to fly airlines like Southwest and JetBlue that don’t charge for a checked bag or two. Millions of travelers are voting with their feet (or maybe their shoulder muscles).

My personal preference is to fly those carriers, but my higher priority is nonstop flights at reasonable times, so I sometimes fly the carriers that charge—and simply pack everything into my carry-on and leave home any items on the banned list. I once flew a no-frills airline that charged for everything they could to sit in its rock-hard, uncomfortable seats. As far as I’m concerned, a plane ticket should include such basics as getting a pre-assigned seat (except if nobody has one, as on Southwest). Flying that no-frills carrier felt like renting a car with no seat cushion and being charged extra for the steering wheel. I never flew them or any similar carrier again.

And years ago, in my own consulting and writing business, I switched from breaking out certain pieces that almost everyone wanted to including them. 

As an example, I used to charge for keeping an electronic copy of certain client projects on my hard drive. Now, I email their documents to them AND maintain a copy on my system. And if a client loses the file, I don’t charge to resend it.

How do YOU feel about hidden charges? Please leave a note in the comments about whether you prefer to know the full price for what you need or whether you prefer different pieces added on separately.

PS: The O in the headline is not a typo. It’s a different word than “Oh” and is often used in formal or ancient texts (including the Bible and the Qu’ran) to draw the attention of the person being addressed.

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By Posted on Posted in Activism, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Living/Green Lifestyles, Innovation, Mindset, People Helping People, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice, Technology Tagged with , , , , , , ,
 

More than anything else, this is a piece about hope: about the power of each of us to have impact in our own lives, in the lives of those around us, in our communities, and to our ecosystem and the entire planet.

Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz
Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz



Two case studies from my own life:

How a Single Demonstration Redirected US Energy  Away from a Super-Toxic and Dangerous Future to a Much Saner Alternative

At age 20, I was one of 1414 protestors arrested as we occupied the construction site of the Seabrook nuclear power plant. At that time, the US government was envisioning 1000 nuclear power plants around the country. They never got past about a tenth of that, and I’m convinced that the ripples from that demonstration have a lot to do with why. On the 40th anniversary, I wrote a five-part blog series about what happened and my take on why. That link will take you to part one, with jumps to each succeeding part at the bottom. It’s really important reading for activists, authors, business innovators, educators, and others who want to change the world.

 

How Changing What I Eat Led Me to a Writing and Marketing Career
I don’t know the exact date, but I think some time last week marked 50 years since I stopped eating meat. I know that I threw a party to mark my conversion and planned to stop eating meat as of that late August date, but I’d actually stopped several days earlier. I’m grateful for several things about that transition:

1) that after almost four years as an activist it was the first major step I consciously took toward living lighter on the earth, changing my lifestyle to match by beliefs;

2) that it was the first time I was really thinking long-term and strategically: I came home from a fishing trip at age 12 and announced I was turning vegetarian. My mom immediately responded that vegetarianism would stunt my growth. I was already a runty kid, small and weak for my age, and we didn’t have the Internet to check easily—so I promised her that I’d wait—and promised myself that I would remember and honor my promise to go off meat once I’d reached that milestone);

3) that I actually was capable of remembering and fulfilling a promise made four years earlier

4) that the whole world of food alternatives began to open up to me with this transition. Although Yoshi had been part of my life for about five years and thus I had some exposure to Japanese food, we had very little money and seldom ate out, and my mom’s cooking was tilted heavily toward kid-pleasing macaroni casseroles and meat loaves. She was into whole wheat and brown rice, so we were a step ahead. But I knew nothing about the flavor and nutrition and cooking techniques of Indian, Thai, Turkish, Mexican, Ethiopian, Vegamerican, Szechuan, Arabic… I’d never made bread, or yogurt, or sprouts, or pretty much anything from scratch other than salad dressing. The deeper my explorations, the more exciting eating became.

5) that I would arrive two months later for my first term at Antioch College with a new identity and lifestyle, and would not have to remake myself later in the eyes of my peers: something that deepened once I did arrive on campus and (with 600 miles between me and the stairwell where I was raped by a stranger several years earlier) almost immediately got in touch with my bisexuality and became active in the school’s flourishing LGBT community—which in turn led me to be involved in campus theater, campus radio, my first public speaking, my first time running an organization, an extended and public dialogue with the town’s mostly-progressive but homophobic newspaper that gave me a window into the power of the press (and thus my career as a writer and marketer), and more.

 

Lessons for Organizers, Change Agents, and Business Visionaries

In other words, there’s truth in the parable about a single butterfly’s wings changing the climate on a different continent. Our actions ripple out and ripple out and ripple out again, and we never know the full consequences of those actions when we undertake them. I had no idea when I stopped eating meat how far that would reverberate and how much it would shape me. I had no idea when I took the training ahead of the Seabrook occupation that we would leave a national movement in our wake whose effects are still felt almost 50 years later. Did Gandhi, Steve Jobs, Mary Kay, Martin Luther King, Jr., Thomas Edison, Tim Berners-Lee (inventor of the World Wide Web), Mother Teresa, or Nelson Mandela know at the beginning of their careers what impact they’d have? I very much doubt it.

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