Category: Psychology

By Posted on Posted in Activism, Democracy, Diversity, Ethics in Government, Mindset, Peace and War, People Helping People, Politics, propaganda, Protests and Crackdowns, Psychology, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , , , , , , , ,
Today, I spent two hours with my heartstrings tugged at a concert of the Jerusalem Youth Chorus—where Palestinian teens and 20-somethings from East Jerusalem sing—and compose—together with their Israeli Jewish counterparts from West Jerusalem. In June 2014 (a time of relative peace), I attended an equally moving concert in the Galilee (northern Israel) by Diwan Saz, a modern combo whose performers that night included a 10-year-old Bedouin boy (with a gorgeous voice) and a Chassidic rabbi, among others.
Those hopeful events seem far away an out of reach as we mourn the tragic and avoidable loss of over 4000 lives on both sides this month.
We have to somehow prevent even greater losses of life—and to reset!
Ultraorthodox Jews protest in London for Palestinian rights. Photo by Alisdare Hickson from Woolwich, United Kingdom, CC BY-SA 2.0, via Wikimedia Commons
Ultraorthodox Jews protest in London for Palestinian rights. Photo by Alisdare Hickson from Woolwich, United Kingdom, CC BY-SA 2.0, via Wikimedia Commons
Let’s start with some points I hope everyone can agree on:
  1. Innocent people have been killed and hurt for decades, and nothing will bring them back
  2. The violence has not worked, no matter who commits it
  3. Both Arabs and Jews have claims on the land going back thousands of years
  4. They also claim common ancestry with both honoring a heritage that started with Abraham. They eat very similar foods, speak languages with many cognates, and have both had to adapt to the harsh desert that surrounds them.
  5. It is long past time to find a workable solution
From that very rudimentary framework, could we perhaps evolve to:
  1. We all are carrying deep hurts. An eye for an eye doesn’t just leave everyone blind, because it will eventually leap from eyes to other things. So an eye for an eye, ultimately, leaves no one standing. Can we accept not only that the past is filled with violence, cruelty, and the spewing of hatred/dehumanization—but that all sides would benefit from moving past this?
  2. Can we look to the world for other examples of long-standing hostility and violence transforming into something better—such as the Truth and Reconciliation process in South Africa and Sierra Leone and the peace process in Northern Ireland?
  3. Can we finally break the cycles of fear, hatred, and grief that seem to lock everyone into ever-deeper and more destructive cycles of violence?
  4. Can the barriers—both physical and psychological—between the two cultures be removed so that Israelis and Palestinians who are kept apart by laws and physical barricades learn to work, play, and live together; there already are several small projects that are a great start, such as:
  • Neve Shalom/Wahat as-Salam, a cooperative multicultural village;
  • Numerous other musical collaborations, including  Daniel Barenboim and Edward Said’s West-Eastern Divan Orchestra and many lesser-known ensembles;
  • Combatants for Peace, which presents touring programs featuring one person who fought in the Israeli army and another who was involved in the Palestinian resistance, now working together for peace despite some of them experiencing injuries, imprisonment, and all of them mourning the loss of friends and family members in the conflict

It takes great courage to organize for peace when the leaders of both communities feed their population an unending diet of hatred for the other side. In the Middle East and around the world, many people have been killed for trying to make peace.

I have visited Israel and Palestine twice and have family and friends (both Palestinian and Israeli) in both  Israel and Palestine (in the West Bank). I’ve stayed in the homes and hotels of Palestinians, with a Chassidic family, in a Druze village, a Transcendental Meditation village, a kibbutz, and an Israeli settler community on the West Bank. I’ve met with a blogger in Ramallah and with leaders of several Israeli peace organizations. I’ve also participated in Middle East peace groups in the US going back to the early 1980s. The vast majority I’ve talked to over the years, no matter what their ethnic or religious heritage, just want peace. The governments are not giving it to them. Surely there are better ways to solve things than yet another war in a long and brutal series of wars!
Perhaps we can take our cue from songwriter Nerissa Nields, who answers the old labor union song “Which Side Are You On? with “The world says ‘you can figure it out. Haven’t you noticed I’m round?‘”
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By Posted on Posted in Corporate Social Responsibility, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Innovation, Mindset, People Helping People, Politics, Psychology, Science, Socially Responsible Investing Tagged with , , ,
Multicultural contingent at a climate march. Photo by Shel Horowitz.
Multicultural contingent at a climate march. Photo by Shel Horowitz.

Once again, research proves it’s cheaper to do the right thing. An analysis by Bloomberg shows just how expensive the climate crisis is. “…The combined expenses from property damages, power outages, government spending and construction-surge inflation” come in around $7 trillion USD. And that doesn’t even include significant costs such as lost wages and higher insurance premiums.

Of course, that $7 trillion is helping some sectors. If you run, for instance, a flood-damage restoration company, you’re probably having a very good few years.

But for the rest of us, we have to add that into all the other costs of building an overly centralized economy relying on toxic, eco-destructive fossil and uranium power sources, massive inputs of unnatural chemicals, and massive waste. I just finished reading a book that talked about some of that waste. Did you know that the amount of waste to produce a semiconductor chip is 600 times the actual product weight? (The Sustainability Scorecard, p. 63)

This makes no sense and is totally unnecessary. In nature, there is no waste. I’ve been talking about biomimicry–engineering and design that borrows solutions from nature–for more than 20 years. This opens up many deeper, more holistic solutions that don’t just move the problem around or disguise it, but actually move us forward. It’s time to embrace not just our knowledge but our imagination, and move–as Transition town founder Rob Hopkins puts it in the book I’m reading now, “From What Is to What If.”

Drop me a note if you’d like to discuss how to put these principles to work in your own business. The first 15 minutes are on me, and that can make a very nice start.

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By Posted on Posted in Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Innovation, Mindset, People Helping People, Psychology, Science, Social and Economic Justice, Talking to the Other Side Tagged with , , , , ,
NASA photo tracking 2011 Superstorm Sandy
NASA photo tracking 2011 Superstorm Sandy. Attribution: NASA Goddard Space Flight Center from Greenbelt, MD, USA, CC BY 2.0, via Wikimedia Commons. Tracking_a_Superstorm_(8970258657).png

A friend posted her fears that the extreme weather we’ve pretty much all been experiencing is only going to get worse…that coastal cities (which includes most of the world’s great centers) are going to be hammered by storms that will make Hurricane Sandy—which wreaked havoc in NYC and elsewhere—feel like a gentle rain…wildfires that consume vast acreage, depleted aquifers that cannot regenerate and can no longer supply our farming needs…

I agree with her that the current path will lead to multiple calamities. But I remain optimistic that the rapidly closing window to fix it is still open for now; we can still reverse the destruction. We know how: innovation has reached astounding levels in the last 20 or 30 years, and we humans have developed and piloted hundreds of cool technologies and processes that accomplish multiple good outcomes with zero-to-minimal harm.

But we are 50 years late in making meaningful progress and we can’t be wasting time debating whether human-caused climate change is real. Nearly unanimously, scientists who are not funded by polluters agree that humans have accelerated climate change significantly. And even if the climate change is nothing more than the earth making course corrections, we still need to address/reverse/prevent the effects if human civilization is going to continue in anything like the way we know it.

With light editing for context and to mask the identities of others who posted in the thread, this is my response:

My Response to the Gloom-and-Doom Post

One thing we can all do—homeowners, tenants, farmers, business owners—is STOP SQUANDERING CLEAN WATER! We waste far more than we actually consume, and this has serious consequences as aquifers dry up. I just read this morning in a book called The Sustainabiity Scorecard that certain prescription drug manufacturing processes generate up to 7700x the product weight in waste, most of it water. I’ve said for more than 20 years that while our descendants might forgive us for squandering oil (which has substitutes), they will NOT forgive us for squandering water, which is essential to life.

Like most pieces of climate change, we’ve known how to fix the problems for decades—but we can’t find the political will. We should be living in a circular economy by now, where waste is transformed into input. We should be powering that economy with clean and renewable power sources including not only the common ones like solar and wind but more advanced, less well-known technologies like harnessing light and natural electrochemical reactions (see Gunter Pauli, The Blue Economy 3.0). We have known how to do this since at least 2001, and we’ve known we need to do it since at least 1970. This is our last chance to get it done before the scenarios [the original poster] is worried about become everyday reality—and lead to constant civil unrest, widespread famine, and various other calamities that dwarf anything we’ve experienced. Science fiction writers like John Brunner have been describing that awful world for generations, because they could see the logical consequences of hiding our heads in the sand and pretending everything can go on as it has. 

BTW *I* am actually an optimist on this. I believe we can still fix it, but we damn well better hurry up and commit society to solving these interrelated problems just as we committed ourselves globally to de-fanging COVID (with amazing success in a very short time)—but the longer we wait, the harder the task. The window is closing while we squander the 50-60 years we’ve had to get it done.

And thus I AGREE with [another commenter]’s paragraph about mitigation. Yes, engineers and designers can fix a lot of stuff—especially if they come in not attached to particular solutions but look holistically at how integrated solutions can not only address multiple problems at once (e.g., climate, waste disposal, water and food insufficiency, human comfort) but provide lots of jobs and community revitalization at the same time. But too many engineers have been trained in the existing, failing ways of thinking. We need to think circular and lifecycle impacts (including end-of-product-life disposal or repurposing), with closed loops, zero waste, net energy consumption, or pollution, etc.—and not linear thinking that only acknowledges processes production cost. Engineering as usually practiced has a tendency to externalize things like disposal costs onto the backs of us taxpayers and our progeny.

I also agree that we need to look at pollution, waste disposal, etc. in other industries including chemicals and battery manufacturing, and I don’t see electric cars or solar panels as panaceas.

But I totally disagree with most of his other points. The overwhelming scientific consensus, at least of scientists not funded by fossil companies or others who would have to drastically alter their processes (and temporarily lower their profitability) to fix the mess they helped create, is that human-caused climate change is real, and extremely dangerous.

[Original poster] brings up fusion, as she often does. Fusion sounds great in theory, but I’ve been hearing for my whole life that it’s just around the corner, and yet we never turn that corner. We can’t sit around waiting for fusion. The most optimistic predictions still put it pretty far down the pipe as a mainstream energy source. Yes, let’s keep the research going, but meanwhile, dig ourselves out of this deep hole of our own making.

I know [the original poster] is also a fan of small-scale nuclear fission, but I am not. [In her response to my comment, she corrected me and said she is not either.] If you want to know why, visit https://clamshellalliance.com/statements/statement/ (disclosure: I provided some minor help in writing this, particularly the section on accidents). I have some expertise here: my first of ten books was on why nuclear fission is a big mistake. It was written in the aftermath of Three Mile Island (as a revision/update of a much older book by my co-authors) and I updated it again—for a Japanese publisher—after Fukushima.

Several years ago, I brainstormed a list of 111 things the average person can do to reduce carbon and water footprints. It’s not comprehensive, it’s not necessarily the most important—it’s just one person’s brainstorm from around 2009. It retails for $9.95 but I’m giving it away. Just visit https://goingbeyondsustainability.com/#Freebies and click “Painless Green” (yes, you will need to provide your email and subscribe to my monthly newsletter—but you can unsub if you don’t like it).

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By Posted on Posted in Activism, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Living/Green Lifestyles, Innovation, Mindset, People Helping People, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice, Technology Tagged with , , , , , , ,
 

More than anything else, this is a piece about hope: about the power of each of us to have impact in our own lives, in the lives of those around us, in our communities, and to our ecosystem and the entire planet.

Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz
Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz



Two case studies from my own life:

How a Single Demonstration Redirected US Energy  Away from a Super-Toxic and Dangerous Future to a Much Saner Alternative

At age 20, I was one of 1414 protestors arrested as we occupied the construction site of the Seabrook nuclear power plant. At that time, the US government was envisioning 1000 nuclear power plants around the country. They never got past about a tenth of that, and I’m convinced that the ripples from that demonstration have a lot to do with why. On the 40th anniversary, I wrote a five-part blog series about what happened and my take on why. That link will take you to part one, with jumps to each succeeding part at the bottom. It’s really important reading for activists, authors, business innovators, educators, and others who want to change the world.

 

How Changing What I Eat Led Me to a Writing and Marketing Career
I don’t know the exact date, but I think some time last week marked 50 years since I stopped eating meat. I know that I threw a party to mark my conversion and planned to stop eating meat as of that late August date, but I’d actually stopped several days earlier. I’m grateful for several things about that transition:

1) that after almost four years as an activist it was the first major step I consciously took toward living lighter on the earth, changing my lifestyle to match by beliefs;

2) that it was the first time I was really thinking long-term and strategically: I came home from a fishing trip at age 12 and announced I was turning vegetarian. My mom immediately responded that vegetarianism would stunt my growth. I was already a runty kid, small and weak for my age, and we didn’t have the Internet to check easily—so I promised her that I’d wait—and promised myself that I would remember and honor my promise to go off meat once I’d reached that milestone);

3) that I actually was capable of remembering and fulfilling a promise made four years earlier

4) that the whole world of food alternatives began to open up to me with this transition. Although Yoshi had been part of my life for about five years and thus I had some exposure to Japanese food, we had very little money and seldom ate out, and my mom’s cooking was tilted heavily toward kid-pleasing macaroni casseroles and meat loaves. She was into whole wheat and brown rice, so we were a step ahead. But I knew nothing about the flavor and nutrition and cooking techniques of Indian, Thai, Turkish, Mexican, Ethiopian, Vegamerican, Szechuan, Arabic… I’d never made bread, or yogurt, or sprouts, or pretty much anything from scratch other than salad dressing. The deeper my explorations, the more exciting eating became.

5) that I would arrive two months later for my first term at Antioch College with a new identity and lifestyle, and would not have to remake myself later in the eyes of my peers: something that deepened once I did arrive on campus and (with 600 miles between me and the stairwell where I was raped by a stranger several years earlier) almost immediately got in touch with my bisexuality and became active in the school’s flourishing LGBT community—which in turn led me to be involved in campus theater, campus radio, my first public speaking, my first time running an organization, an extended and public dialogue with the town’s mostly-progressive but homophobic newspaper that gave me a window into the power of the press (and thus my career as a writer and marketer), and more.

 

Lessons for Organizers, Change Agents, and Business Visionaries

In other words, there’s truth in the parable about a single butterfly’s wings changing the climate on a different continent. Our actions ripple out and ripple out and ripple out again, and we never know the full consequences of those actions when we undertake them. I had no idea when I stopped eating meat how far that would reverberate and how much it would shape me. I had no idea when I took the training ahead of the Seabrook occupation that we would leave a national movement in our wake whose effects are still felt almost 50 years later. Did Gandhi, Steve Jobs, Mary Kay, Martin Luther King, Jr., Thomas Edison, Tim Berners-Lee (inventor of the World Wide Web), Mother Teresa, or Nelson Mandela know at the beginning of their careers what impact they’d have? I very much doubt it.

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By Posted on Posted in Business Ethics, Corporate Social Responsibility, Ethics: General, Mindset, People Helping People, Psychology, Uncategorized

Guest post by Bob Burg

[Editor’s Note: I’ve been a fan of Bob Burg since discovering  his “Winning WITHOUT Intimidation newsletter, about the power of being nice even when the other person isn’t, sometime in the mid’90s. He’s also known for “Endless Referrals” (how to network the right way)and the series of Go-Giver books. While he has discontinued that wonderful publication, he now offers a daily dose of inspiration called “Daily Impact,” which you can subscribe to by visiting https://burg.com/ , scrolling, and waiting for the pop-up subscription box. Being a fan for so long, I was delighted that Bob endorsed my most recent book, Guerrilla Marketing to Heal the World. The rest of this post was taken from that newsletter and used with his graceful permission.

 

Bob Burg: The Surprising Benefits of This Powerful Trait

In his book, The Leadership Crisis And The Free Market Cure, retired longtime BB&T (now Truist) Chair & CEO, John Allison, defined “integrity” as “the harmony of mind and body,” asserting that, as a principle, it “guides us to act consistently with our beliefs.”

Notable: Named by Harvard Business Review as one of the decade’s top 100 most successful CEOs, Mr. Allison and BB&T refused to participate in the subprime lending calamity leading up to the 2007 financial meltdown, choosing to write only conventional mortgages. He stated that the decision, as opposed to the majority of his banking colleagues, was actually an easy one for him to make. Why? Because subprime mortgages were contrary to the principles upon which he and his bank stood, i.e., “making their profit through providing value to their clients.” And when the cards came crashing down, his bank was left standing, both in great reputation and immense profitability.

After a brief but brilliant explanation regarding how one cannot act with integrity if one’s values are either contradictory or not aligned with reality, Mr. Allison made what I felt was another profound point…

Important: “Many people view integrity as some form of duty. Integrity is not a duty. It is a means to improve the probability of being successful and happy.”

A powerful statement because…

Key Point: If one displays integrity *only* out of obligation to others, he or she cannot be truly happy. It’s only when one lives with integrity because it is congruent with their own values and how they wish to relate to the world that it can lead to happiness and personal fulfillment.

The *additional* benefit to living with integrity is that others respect you; they trust you more…and they are more likely to want to be in relationship with you (both personally and professionally).

Yes, living with integrity certainly makes you more *valuable* to those whose lives you touch and influence.

It affects *you,* however, on a much deeper level.

Because, when it comes right down to it…

End Result: It allows you to genuinely feel good about yourself and live with a sense of joy, peace of mind, and happiness.

And isn’t that how you want to feel and to live?

Today’s Exercise: Discuss the above premise (that integrity is about internal *self*-benefits first and external benefits second) with different groups of people: your team members, entrepreneurs, friends, your children, etc. See where the agreement and disagreement might be. Could make for some interesting conversations and deep-level thinking.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Activism, Diversity, Eco-friendly, Environmenl, Ethics: General, Green Living/Green Lifestyles, language, Mindset, People Helping People, Politics, poverty, Psychology, Sexuality and Gender, Social and Economic Justice, Talking to the Other Side, Uncategorized Tagged with , , , , , , , , ,

El Greco's painting of Jesus chasing the money changers out of the temple. Via Wikipedia.
El Greco’s painting of Jesus chasing the money changers out of the temple. Via Wikipedia.

There is a part of me that hopes the Republican Party nominates DeSantis, because when he loses the general election by a huge margin, it will be a repudiation of the entire loathsome cloak of hatred that DT and RDS both stand for. No one will be able to make a case that it was merely a rejection of DT’s criminal activity, egomania, lack of loyalty to those who stood by him, and/or incompetence.

While RDS shares and even exceeds DT’s vile politics, and has an equally thin skin, he at least appears to be rational and is not shadowed by a long list of personal scandals and accusations of criminality for personal benefit. The crimes he is accused of, such as breaking laws and misusing Florida tax dollars in deceiving immigrants to board planes from Texas to Martha’s Vineyard, have been about his policies–like those of the equally creepy governor of Texas, Greg Abbott, who booby-trapped the Rio Grande to prevent an influx of immigrants, breaking maritime laws and hurting local businesses in the process.

I like to think–and maybe it’s a delusion–that the vast majority of US voters want no truck with either of these men’s open racism, homophobia/transphobia, self-defined “Christian” nationalism, xenophobia, attacks on women’s reproductive rights, love of guns more than the right not to be randomly shot, and all the rest of it.

Why do I put “Christian” in quotes? Because Christ, based on my reading of the Four Gospels, would have had no truck with their bigotry in His name. Christ’s morals were about helping the poor, the downtrodden, those disabled and ostracized because of disease. Christ threw the moneychangers and merchants–the apex capitalists of their era–out of the Temple. He blessed the peacemakers and the poor and the meek, rescued a woman about to be stoned to death for violating sexual mores, embraced people of other cultures–the Samaritans were a despised cultural group, so it was a big deal for him to talk about the Good Samaritan.

Contemporary right-wing bigots treat immigrants and refugees as subhuman, while Jesus proclaimed, “Welcome the stranger!” They demand an end to the slightest restrictions on guns, while Jesus preached nonviolence not just in offering the other cheek to an attacker who strikes your cheek, but condemning even thoughts of hating another.

If I were to flag every passage of Jesus living His life and preaching His truth in direct opposition to the intolerance, violence, and small-mindedness of these “Christians,” this post would go on for many pages. But the elevator-pitch version is simply this: If you call yourself a Christian and claim to follow the teachings of Jesus, you must be willing to accept and even celebrate values like peace, nonviolence, diversity, equality, respect for the natural environment, fair treatment of “the stranger” (immigrants, those of different races or ethnicities or gender orientation), and improving the lot of the poor and the ostracized.

And as an immigration justice, social justice, and environmental activist who has read the Gospels more than once even though I’m not a Christian, I welcome His allyship.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Democracy, language, Media Ethics, Mindset, propaganda, Psychology, Talking to the Other Side Tagged with , , , , , , , , , , , ,

Bothsidesim, as you might have guessed, is the mainstream media’s tendency to pretend that reporting objectively requires covering “both sides” with equal weight. But here are a few problems with that approach:Free scales of justice judge justice illustration

  1. Often, there are many more than two sides. Bothsidesism pushes other voices and more nuanced analysis to the margins, just as the two-party system that drives most US politics. Not everything can be separated into either/or, black/white, environmentally friendly/environmentally harmful. A great example would be US Supreme Court decisions in the 1970s, where Justices would frequently write concurring opinions that raised issues and perspectives outside the “official” opinion (this is less true of the current court, which disposes of many cases in the “shadow docket“).
  2. When there are just two sides, one side may be well-reasoned and make a compelling case, while the other puts forth “alternative facts“–in other words, lies–to build a case based on demagoguery or deceit. (The link goes to an NBC clip of then presidential advisor Kellyanne Conway, 2 minutes in, introducing the term in an interview early in the term of the 45th US president–and the interviewer, Chuck Todd, calling her out immediately.)
  3. Bothsidesim turns any contest of ideas into a “horse race” where the issues get swept aside in favor of who appears to be the better debater.

The current “debate” over DT’s federal indictment in the document-hiding case shows what happens when bothsidesim runs amok–and this is NOT about Republican vs. Democrat.  While some media fall all over themselves to cry, “both sides did this,” quoting hyperpartisan pols like Ted Cruz, there is a lot of similarity between the approaches of Republican former VP Mike Pence and Democratic former VP (now president) Joe Biden, and basically none between either of them and DT.

What differentiates the cases of Pence and  Biden from DT’s is simple: The two former VPs immediately notified government agencies and cooperated fully, while DT reportedly was personally involved in hiding documents and telling the government there were no more. It took Pence’s team just three days to turn over the documents; Biden’s response was even quicker, and the documents were delivered one day after discovery.

DT falsely claimed all the documents had already been turned in and stalled so long that the government sent in the FBI to retrieve them. Also, DT’s document trove reportedly includes important military secrets, and DT showed these to people who were not authorized to see them–potentially putting our country and its military at risk.

It’s interesting that some of the most sycophantic yes-men of the DT years–not just Pence but also former Attorney General William Barr and former National Security Advisor John Bolton–have broken with DT over his handling of the matter.

The astute historian Heather Cox Richardson provides an equally current example thousands of miles outside the US. She quotes Timothy Snyder, a Yale scholar of authoritarianism on the recent Russian attack on Ukraine’s Nova Kakhovka Dam:

Snyder warned journalists not to “bothsides” the story by offering equal time to both sides. “What Russian spokespersons have said has almost always been untrue, whereas what Ukrainian spokespersons have said has largely been reliable. The juxtaposition suggests a false equality,” he wrote. “The story doesn’t start at the moment the dam explodes. For the last fifteen months Russia has been killing Ukrainian civilians and destroying Ukrainian civilian infrastructure, whereas Ukraine has been trying to protect its people and the structures that keep them alive.” “Objectivity does not mean treating an event as a coin flip between two public statements,” he said. “It demands thinking about the objects and the settings that readers require for understanding amidst uncertainty.”

Let’s hope that becomes the mantra for journalists everywhere.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Copywriting, language, Marketing Techniques and Philosophies, Psychology Tagged with , , , , ,
We all know how dangerous a drug overdose is. A particular drug maybe terrific in the right quantities for healing and illness, but too much can be fatal.

But did you know the same thing can be true for overused words?
I just read an email promoting a workshop with a product naming expert. The writer used the word “moniker” 9 times in a 372-word promo. For me, the first use (in the name of the workshop) was absolutely appropriate. The second felt like an interruption, and each subsequent use felt more intrusive, especially when the word appeared in four out of five consecutive bullets. Maybe this writer was trying to make a point by hammering us with this somewhat unusual word. But to me, the message was “I am so thrilled with this word that I’m going to just keep getting you over the head with it.” Well it wasn’t fatal, it was definitely an overdose. It lowered my respect for this writer and built up my resistance to the word.

I hope it doesn’t cause me to think less of the next writer who uses the word once, appropriately–because of the bad association this one writer created.
And the word is so specific that Thesaurus.com only lists eight synonyms, including equally odd ones like “appellation” and “sobriquet” along with some actually usable ones like “tag” and “label.” But “name” has 43 choices, with several others at “names” and “naming.”
In fairness, most of the words that turned up would not be the right word in this promo. If I’d written the piece, I might have relied heavily on the unobtrusive “name” and “product name,” with occasional sprinkles of “brand” and “label,” maybe even “tag” or”term.” Yeah, and I might use “moniker”–but only once. “Sobriquet” would not make it into my draft.
This was an extreme example because of the concentration in such a small space. But even if I am reading a book of several hundred pages, unusual words will annoy me if they are repeated too often. It is much better to use the common word, in this case name, or perhaps product name, than to make the reader feel like they are walking on sharp objects barefoot. You don’t want to bleed them to death, after all.
But don’t make the opposite mistake of using a different highly self-conscious word every time you need a synonym. That is almost as intrusive. Use words that flow naturally and sound like human speech.
So, when you are reading over your drafts, look for repetitions that call too much attention to themselves and not enough to what they are talking about. It takes 30 seconds with the thesaurus in your word processor or on the web to find good substitutes. And save the words that call attention to themselves for the times you really want to call attention to something in your text. Use those words with grace, power, and subtlety.

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By Posted on Posted in Abundance and Prosperity, Activism, Business Ethics, Business-general, Corporate Social Responsibility, Diversity, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Innovation, Peace and War, poverty, Psychology, Shel's Personal Life, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , , , , , , , , , , , , , , ,

Chris Brogan borrowed an idea from James Altucher: “Write a list of ten things every day. They can be 10 anythings. Ten terrible dates. Ten places to visit. Ten desserts I want to eat this year. Whatever.”

I won’t commit to making a list daily, but I was inspired to create these two after reading Chris’s post (which includes several samples of his own lists).

 

World Issues
  1. Help figure out how the 30-40% of food that’s wasted can instead be rechanneled to feed those who are starving–and help that get implemented (perhaps this is a place I can target my speaking; see Personal Goal #2, below)
  2. Help amplify the voices of those better qualified than I am to show countries how to solve disputes without going to war
  3. Help build more bridges between/among Left and Right/”woke” and “non-woke”/Muslims and Jews and Christians, etc.
  4. Corollary #1 to #3: Explore and amplify alternatives to counterproductive communication styles: calling-in instead of calling out, respect and listening while searching for common ground instead of shaming
  5. Corollary #2 to #3: Help people to understand that they are not stuck–that just because they have been caught in bad patterns doesn’t mean they are trapped there forever
  6. Continue to demonstrate that baking environmental and social justice directly into companies’ products, services, and mindsets can be highly profitable–find ways for this idea to gain much more traction in the mainstream business world (without having to join that world)
  7. Expose more companies to principles such as biomimicry, multiple function, and circular economy so that they can better understand the financial benefits of deep reimagining, deep re-invention, and regenerativity
  8. Show companies that solving these big problems while increasing profitability requires a mixture of Great Leaps and Kaizen, different in different situations–and that they can do both at once
  9. Corollary to #5: Bring the holistic and systemic analysis that helps determine the right solutions in the right situations, and recommend implementation strategies
  10. Help change mindsets from despair to active, participatory hope: helping everyone I meet understand that he/she/they have the power to effect meaningful change, in their own lives AND in the wider world. Show how ordinary people (usually working with others) have created movements that changed history.
Personal Issues
  1. Probe, discover, and overcome whatever internal barriers are still preventing me from achieving at a higher level–both in terms of impact and revenue–made good progress on this but clearly still have work to do
  2. Book more speaking gigs that pay a fee, whether virtual or live-stage or hybrid–especially international speaking that allows me to explore more parts of the world
  3. Land two or three new long-term consulting clients in the profitable social/environmental justice part of my business
  4. Find steady, decently-paying markets for articles or other types of content, as I had before
  5. Create the right offer for more readers/viewers/listeners to engage with me and come into my orbit
  6. Implement more of the enormous amount of good advice I’ve been given over the past few years
  7. Pick one of the several projects I’ve been tossing around, start it and run it: launch the retreat, the course, the pay-to-participate mastermind/mentoring group OR (not and) the resume-method licensing program
  8. Address issues of fatigue and focus, including lack of motivation, lack of follow-through, and more
  9. Keep up with the torrent of email, LI and FB messages, etc. and figure out a way to spot and respond to the important ones
  10. Continue to be a force in my grandson’s life, even if his parents move out of the area

 

And what are yours?

Please feel welcome to comment with some of your own goal lists. You don’t need ten things. Even one or two. And yes, you can share a whole list of ten if you want to. Just keep in mind that comments will be moderated and abusive or spammy ones will be removed.

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By Posted on Posted in Democracy, Ethics in Government, Ethics-International, General Commentary, language, Mindset, Peace and War, Politics, poverty, Psychology, Social and Economic Justice Tagged with , , , , ,

Ramadan started Wednesday. Passover starts next Wednesday. Easter weekend begins two days after Passover. And today, the Wednesday halfway between the starts of these sacred Muslim and Jewish celebrations, we mourn. Again.

As a Jew, I’ll be celebrating Passover Seders next week with family and friends. Part of the Seder is a song called “Dayenu,” which means “It would have been enough for us.” The song thanks God for many miracles involving the exodus from Egypt and the journey across the desert.

Many Jews also add a second text: “Lo Dayenu”: It is NOT Enough for Us.” In the modern Midrashic tradition, lots of people have written their own versions. I like this “Lo Dayenu,” by Joy Stember.

Social Justice "Lo Dayenu" Seder reading by Joy Stember
Social Justice “Lo Dayenu” Seder reading by Joy Stember

With the six deaths in Nashville yesterday, the grisly total of people in the US killed in school mass shootings from Columbine in 1999 through yesterday has grown again. It reached 554 10 months ago. 554 children and adults who died for no reason other than a broken political process that gets in the way of even the most basic protection from gun violence. While they are quick to offer another round of “thoughts and prayers,” they offer no action. It is easier to get an assault rifle than a license to cut hair.

Interestingly, many of the guns-uber-alles crowd are the same people who suddenly discover that life is sacred after all, as long as it’s a life inside a pregnant woman (a position that happens to violate several religious traditions that consider the life of the mother more important than the life of an unborn fetus). But apparently, once these kids are born, they’re no longer important.

Here’s a basic human decency rule I’d love to see taught in every classroom, reinforced in every workplace and community gathering: Freedom TO take an action stops when it interferes with another person’s freedom FROM harm. By my logic, the freedom to own or use an assault rifle–a weapon of mass destruction–is overridden by the freedom from being randomly shot.

And here are a few “Lo Dayenu” verses I just wrote:

If we could block killers from having access to assault rifles,
But allow them to enter schools, cultural venues, places of worship, and public spaces with other murder weapons,
Lo dayenu. It would not be enough for us.

If we could have international peace meetings and far-reaching agreements,
But still “solve” international disputes with war,
Lo dayenu. It would not be enough for us.

If we address the violence of mass shootings,
But not address the violence of poverty and starvation, or of rape and beatings,
Lo dayenu. It would not be enough for us.

If we reach the ability of people around the world to live in harmony with each other,

But fail to curb violence against the planet,
Lo dayenu. It would not be enough for us.

Please feel welcome to add other verses in the comments.

May whatever holidays you celebrate be joyous, despite the troubled world we share. And may we come together with both our Dayenus of gratitude and our Lo Dayenus of work that we still need to do.Facebooktwitterpinterestlinkedinmail