Author: Shel Horowitz—Green/Ethical Business Expert
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com
Go and read it. I’ll wait. And yes, I know it’s almost a year old–but it’s still completely relevant.
It makes so much sense to me! It’s not that DT’s ardent followers can’t see the criminal behavior, the looting of the public treasury, the constant lying and bullying, the attempt to accuse someone else of whatever it is he’s accused of today. It’s that they define corruption very differently than the rest of us to.
Of course, if this is accurate, it poses a big challenge for activists. When facts don’t matter at all because ideology is paramount, it’s really hard to change people’s minds.
I think it can be done, one conversation at a time. And those conversations have to be handled very carefully. They have to:
Respect the other person as a person (that means no name calling, among other things)
Seek common ground even when it’s hard to find
Avoid making the other person feel diminished, stupid, heartless, etc. and at the same time, not condoning the diminishment or insult of others (in the form of prejudice
This is a huge challenge. I recognize that. I’ve had some of these conversations. Van Jones has had some.
Van Jones, activist, speaking in 2015. Photo Credit: Department of Labor, Shawn T Moore
I like to travel, but this trip is not about fun. I’ll spending the next few days in the grueling Florida summer heat and humidity, outside the gates–and the 30-foot wall recently built to prevent the kids from seeing their supporters–of a private “detention center” (prison) holding more than 2000 children whose only “crime” is coming to this country–usually because their lives are in danger at home. [Clarification: when we got to the site, we discovered that the fences, covered with cloth mesh to block the view, are “only” about 8 feet high around the compound for 13-16-year-olds and about 12 feet around the separate, windowless building holding 17-year-old detainees. By standing on stepladders, we were able to make visual and verbal contact with the younger groups.]
Since January, 2017, we’ve seen appalling abuses: children in cages, children torn from their families, families denied the right to even apply for asylum.
I am putting my body out there to say No. Enough! I’ve joined a Jewish affinity group from western Massachusetts, and six of the eight of us are sitting in the departure lounge in the Hartford airport.
This blog will cover the actions of a small group of Jewish activists from the Northampton/Amherst area of Western Massachusetts (and one from Eastern Massachusetts) who came together as an affinity group to protest the jailing of innocent migrant children.
We are appalled at the gratuitous cruelty of the current US government and its private enablers such as the operators of the prison we’ll be protesting at. As an example, we’ve heard that they raised the height of the fence of the prison where we will be witnessing, just to block the incarcerated children from seeing the protests and taking comfort from them.
We are horrified that at least five children have died in custody nationally in the past few months. And our hearts are torn open that these thousands of children have been wrenched from their families. There is no good reason for this cruelty.
We choose to act as Jews, in the spirit of Tikkun Olam (healing the world) and the Biblical injunction, “Tzedek, Tzedek, Tirdof” (Justice, Justice, shalt thou Pursue). We are not a religious group, and we have as many interpretations of what it means to be a Jew and a Jewish activist as we have members.
Our first action is to participate in a Jewish–themed Father’s Day protest at a private prison in Homestead, Florida for a few days in mid-June. Members of our affinity group, Western Mass Jewish Activists for Immigration Justice, will use this space to post photos and writings about our time there, announce public events back home where we’ll share what we witnessed, etc.
Dear Donald, whatever happened to “Give me your tired, your poor, your huddled masses yearning to breathe free”? Your grandfather was an immigrant. So are two of your wives.
The cruelty and meanness of your administration do not make us stronger. They make us criminals.
I’m a big fan of Massachusetts Senator Elizabeth Warren. She’s been my Senator for more than six years, and I was aware of her consumer advocacy for several years before that. In the crowded field of Democrats seeking the presidency, she’s my top choice.
I’ve been puzzling about this for almost two weeks, looking for something fresh to say that hasn’t been said before, as in this article by Megan Day:
In Warren’s scenario, Fox News’s politics will be defeated by a few principled liberal politicians engaging in a media blackout. In [Bernie] Sanders’s, Fox News’s politics will be defeated when the Left convinces a significant portion of the Right’s working-class base that they’ve been duped, and that the pro-worker left best represents their political interests...
By refusing to go on Fox News, Warren has demonstrated that she doesn’t take this task as seriously as she ought to. As Sanders has plainly stated, the power of the capitalist class is so formidable that it will take a huge movement of millions of united workers to actually overcome it in reality. Warren’s policy ideas are frequently excellent, but without a fundamental orientation toward the very people who stand to benefit from them, they stand little chance of materializing.
I agree with Day. Warren’s better policy initiatives are not enough if she’s going to rely on the liberal elite to make them a reality.
And she should know this. She’s a born organizer, and her speeches are very approachable. Like that guy in the White House, she understands how to talk to ordinary people with in some cases limited education, to make them feel excited by (and ownership of) her ideas.
Yes, Fox is toxic. But when people have swallowed poison, you go in and pump their stomachs. The argument she makes that she doesn’t want to enrich the network or legitimize it seems spurious. After all, Bernie Sanders attacked Fox during the Town Hall they gave him and televised.
And then it hit me that my own start in journalism was very relevant.
In 1972, as a 15-year-old junior at Bronx High School of Science, I got my first article bylines–covering peace demonstrations and other progressive events. I didn’t get them in the official school newspaper; writing for Science Survey was only an option for the students in the honors journalism English class.
I got them in one of the school’s underground papers. A paper called Insight, published by a small group of right-wingers who identified as libertarians. They ran my stuff with disclaimers: “the following article does not reflect the views of the management,” etc.
But they ran my stuff! I was able to share my viewpoint, encourage the peace and environmental agendas of groups I was involved with, and build a publication portfolio that led to a 45-year writing career and the authorship of 10 books and thousands of articles.
And even at the time, I felt that maybe the best part was that they put me in front of an audience that was skeptical of my views. They gave me a forum to reach people who disagreed with me. I have no idea if I changed anyone’s mind, but I was given that chance.
$2.5 billion is a lot of money even for a self-styled billionaire like the current occupant of the White House. That’s how much he convinced various departments at Deutsche Bank to lend him, according to an NPR Fresh Air interview with David Enrich, New York Times finance editor and author of the forthcoming book, Dark Towers: The Inside Story Of The World’s Most Destructive Bank. The article reveals quite a bit of the psychology of these bankers, as well as of DT himself.
Climate marchers in front of Trump Hotel, Washington DC 4-29-17 (Clamshell Alliance’s spiritual heirs)
It’s even more remarkable because “Don the Con” is not a good credit risk. Even before the New York Times revealed that he squandered and lost $1.17 billion just in the ten years from 1985-94, the banking industry was well aware of DT’s long history of failing to pay back large loans (and his other habit of failing to pay his subcontractors). Yet, DT burned Deutsche Bank several times. When the sourced documents finally go public, things are going to get VERY interesting.
This is one very good argument against siloed businesses, by the way. If these people had only talked to each other, they’d have been at far less risk for the subsequent loans.
The LGBT Pride March in Northampton, Massachusetts has happened every May since 1982. Northampton, an artsy college town on the Connecticut River with a population under 30,000, has mostly been a haven for lesbians and gays (and more recently, for trans, bisexual, and gender-queer folks) for decades–but there were some major bumps along the road, such as the arrest of several gay male Smith College professors in 1960. Another bump occurred in 1983, as you’ll read below. And at one point someone tried to shut down the event because it was too big and the person tried to claim that the town was overwhelmed. But the March marches on.
I marched in the first Northampton Pride March, served on the organizing committee for the following three years (1983-85), and have marched every year I’ve not been traveling except for one year when a friend’s daughter was becoming Bat Mitzvah. I haven’t counted but it’s probably at least 32 of the 38 years.
The first year, there were about 500 of us, many covering their heads with paper bags for fear of retribution—and many others did their best to avoid cameras. We were met with a couple of thousand curious gawkers and maybe 100 very loud, very hostile counterprotestors from the local Baptist church. We considered it an enormous success. The next year, I think we had about 1000, and about 20 counterprotestors.
But later that year, a sitting at-large City Councilor ran for re-election, and won, on a platform of “I will stop the gay rights march.” Also around that same time, lesbian activists started receiving anonymous death threats over the phone. We demanded and received a mass meeting with the then-mayor and county District Attorney, where we demanded a statement condemning the violence. The mayor shilly-shallied around for an hour, until the DA, a quiet guy named Mike Ryan from an old Northampton family and someone with a strong passion for social justice, finally blurted out, “I’ll give you a statement.” Once he had cover from Mike, the mayor agreed as well. Eventually, someone was convicted for the harassing phone calls.
Pride Day kept growing from there, and after a few years, there were no more counterprotestors. In the 1990s, 10-12,000 was fairly typical, if I remember right. Then in the past few years it started to grow much larger.
The first several marches started at Bridge Street School and marched up Main Street to Pulaski Park. Later, as the crowds got too big for that little park, the direction was reversed. For many years now, it starts at a staging area in a big parking lot behind Main Street and heads down Main and Bridge to the 3-County Fairgrounds, which are enormous.
Part of the Elizabeth Warren contingent marches past the Northampton parking garage #Nohopride2019. Photo by Shel Horowitz.
This year, it didn’t even fit into the staging area and spread into several surrounding streets. By the time it reached the Fairgrounds, gathering up so many of the bystanders along the way, it took over an hour and a half for the whole march to pass by.
The Springfield paper estimated 35,000, but I think they were counting the march as it left the staging area. At least 10,000 waited for us along the whole length of Main Street, watched the parade go by, and then joined in. The Gazette said 30-40,000, and I think that higher number is more accurate.
Back in the early 1980s, we were considered curiosities, even in liberal Northampton. Even as recently as 1991, the first publication in the Gazette of a same-sex wedding announcement sparked an outrageous article in the National Enquirer headlined “Lesbianville, USA.”
But for a decade now, the contingents have included dozens of school groups from kindergarten through college, the occasional daycare center, banks, churches and synagogues, real estate agencies, hospitals…every type of business you can think of. People come with their kids, same- or different-sex partners (as usual, I was there with my wife, D. Dina Friedman), grandparents, pets…and homemade or store-bought rainbow apparel.
The first person I saw that I knew this year was Northampton Mayor David Narkewicz, who was officiating a wedding on stage at the rally that followed the march. He didn’t just show up to do his bit, but marched with the rest of us. He posed for a picture but my camera didn’t cooperate. But I snapped this unposed one while he was talking to someone (possibly State Senator Jo Comerford—I couldn’t tell from the back). Holyoke Mayor Alex Morse was also in attendance, as was former Northampton Mayor Mary Clare Higgins. Holyoke City Councilor and staffer for Elizabeth Warren’s presidential run Jossie Valentín organized the Warren contingent.
Those first years were about anger, vulnerability, and claiming our right to be part of the community. Now, it’s a celebration. Much less activism and much more a great big day-long party with the march, the rally, and various dances and cultural events in the evening. The hotels, restaurants, and retail businesses downtown are packed.
This is how far we’ve come! From fringe to totally normal. The legalization of same-sex marriage was certainly a factor in normalizing the LGBT community, but acceptance was permeating through the local culture long before that. I’m convinced that when someone from a conservative culture sits on e.g. a PTA committee with a same-sex parent, and they both realize they want basically the same things for their kids and their community, those barriers break down.
I’m proud that Northampton has been in the vanguard of this movement (a movement I first got involved with in 1973, before I ever heard of Northampton). While I haven’t lived within city borders since 1998 when I moved across the river to Hadley, it’s still my community, I’m there several times a week, and I can see it from the hill behind my house.
I recognize the political difficulties of impeaching with a hostile Senate. Until the Republicans–as they did when Nixon was president–find their outrage, impeachment will fail in the Senate, and removal for incompetence under the 25th Amendment will fail in the Cabinet.
However, what the mainstream Dems continue to ignore is the political cost of NOT impeaching–and the political opportunities in calling out the GOP hypocrisy.
Marching to Impeach the 45th President
Yes, I know: the failed impeachment of Bill Clinton came back to bite the Republicans, hard. But the situation with Bill Clinton is not analogous, because Clinton’s trial was caught up in lying about one incident that had nothing to do with the way he governed, and the whole country knew it was a railroading. This does not excuse Clinton’s consistently icky behavior nor his lying about it–and if the Republicans had been smarter, they would have gone after stuff like the pay-to-play scandal that involved donations to the Clinton’s foundation. That really was a corrupt and impeachable offense. Lying about Lewinsky seems pretty tame by comparison.
But all of those moral guardians who were so quick to impeach back then are strangely silent about a man who stole the election, lied at least 9451 times since taking office (as of April 3, 2019), reeks of financial corruption, has been accused by 20-some women of sexual misbehavior (let’s remember that Clinton’s Lewinsky lie was about a CONSENSUAL act, although the original impeachment investigation that turned up that story came out of allegations of harassment that deserved a full investigation), has no idea how to govern, engages in hate speech constantly, has destroyed important ally relationships, and oh, yes, colluded with at least one foreign government.
How the Democrats Can Capture the Conversation
The Democrats have a moment to seize. This is our time to hammer home the idea that a crooked, venal, incompetent president in service to foreign powers and big corporations has no right to be in office, and the Separation of Powers principle gives Congress a moral obligation to enforce our right to a better government.
Just as Republicans were so quick to pillory Hillary Clinton for using private email servers (just as her Republican AND Democratic predecessors did), beating this message into our heads until it became part of the culture, so the Democrats must make reining in the runaway criminal in the White House part of the culture. And, considering that several key members of the current administration have also used private email servers–and, unlike Hillary, they can’t plead ignorance or precedent–hold these same Republicans accountable for their sudden strange silence when it’s a Republican who gets caught,
John Bonifaz and others have identified at least 10 different categories of impeachable offenses. Any one of these would justify starting impeachment proceedings. All 10 at once make it imperative.
The Democrats have to follow through on that moral obligation. Their messaging needs to focus on such talking points as:
The threat to our democracy, to our very Republic, from a president who is beholden not to the American people but to his corporate pals (Koch Brothers in particular) and foreign governments–not just Russia, but Saudi Arabia and Israel, at least, plus cozying up to dictators in places like North Korea and the Philippines.
The scary parallels between DT’s patterns of speech and action (including his un-American demand for unquestioned loyalty, attacks on the judiciary/press/racial, religious, and cultural minorities, threats of violence, to name just a few) and the dictators who have risen as our enemies: Hitler, Stalin, Mussolini, Saddam Hussein–and thus, our patriotic duty to remove this man from power before he turns the country into a fascist dictatorship (interestingly, in researching these connections, I came across DT’s repeated passionate defense of Saddam and Libyan strongman Kadhafi during the 2016 campaign)–much as he has continued to defend other of dictators, including Putin, Duterte, and Kim Jong Un, among others.
The wisdom of our Founding Fathers in spelling out a process to determine whether a president has acted illegally, and removing that president from office if found guilty, right in the Constitution
Their responsibility and duty as members of Congress to the American people to protect us from these numerous criminal behaviors by upholding the Constitution
This could build on the momentum of 2018 and give people reasons to vote FOR Democrats, rather than simply against DT or Republicans in general. This is the sort of issue that can turn someone into a lifetime supporter.
Consequences of Failing to Act
OK, those are the positive motivators. Now, let’s look at the baggage Democrats will carry if they continue to let DT get away with the rampant criminality and incompetence:
Far too many progressives will sit out the 2020 election, feeling that the Democrats are just “Republican Lite.” (Yes, I’m intentionally using the low-calorie, low-substance advertising non-word, instead of “Light”.)
Democrats lose the moral high ground and lose momentum, maybe even find themselves facing a serious third-party challenge that would culminate in DT’s re-election (since we don’t have Ranked-Choice Voting in national elections in the US). This would likely hand DT a majority in the house again and set progressive politics back years, even as the climate clock is ticking.
The message to the Republicans will be “we don’t care enough to engage you over these crimes. Go and do whatever evil you want.”
Especially if re-elected, DT will be emboldened to do even more criminal acts, encourage even more race and ethnic divisiveness, stock the courts with even more extremist judges, roll back environmental and human rights protections even faster, follow the footsteps of those dictators even more closely.
The message the Democrats must put forth is that we do care, we will hold him accountable, and we will keep the promises we made to represent everyone in the district. To get there, we progressives need to create a scenario where the Democrats see both the need to remove DT, hold him accountable for both his criminal behavior and his disastrous policies, and undo as much as possible of his anti-life, Profit Uber Alles legacy–and see the consequences to their careers and their party, as well as to the Constitution and the governed, if they fail to act.
What other issues come up, and how to we address them? Let’s start TALKING! I’d love to see some serious discussion of the merits or issues. And it would be great if some politicians join the discussion.
Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.
Riffing on two of the nine, I wrote him this letter (I’ve done some minor editing for clarification since sending it to him):
Non-chronic–rationalization is our specialty, and the reason we learn to rationalize is so that we don’t go insane when faced with long-term, persistent issues. We bargain them down the priority list.
Solvable–see that earlier riff about rationalization and chronic problems. If a problem doesn’t seem solvable, we’re a lot less likely to stake our attention on it.
Maybe this is one key to why I haven’t yet really made a full transition to marketing myself as a consultant at the intersection of profitability and solving *chronic* problems such as hunger, poverty, war, and catastrophic climate change. I have done some messaging on these problems being solvable even though they are millennia-chronic, other than climate change, which is only 200 years old as a major problem. But maybe they still feel too big and scary for most people to see themselves as part of the solution. And yet, in our brief lifetimes…
Legalized apartheid was eliminated in South Africa, Zimbabwe, and the American South. Discrimination still exists, of course, but the brutal government repression and the harsh laws are gone.
So here’s the question: What advice would you give me in marketing my consulting, speaking, and writing to a population that is so shut down about solving these massive problems that they don’t see the progress we’re actually making? (And may I quote your answer in the blog?)
Shel Horowitz – “The Transformpreneur”(sm)
<End of my letter to Seth>
I got back a one-sentence reply agreeing that we’re making progress and noting that the progress happens more easily when we tell those stories.
So, here’s your opportunity to go where Seth doesn’t go. Let’s get a nice discussion going on how we can convince people that we can–and should–solve long-term, systemic, chronic problems. Please leave your comments.
Effigy of “the Donald,” photographed by Shel Horowitz at the Climate March, April 2017, Washington, DC
Just for the record, I am a Jew and I was not offended by her tweet “It’s all about the Benjamins,” about AIPAC’s support for the Israeli government and its frequent mistreatment of its minorities. Criticism of Israel, or of Israeli influence in US politics, is not antisemitism any more than criticism of any US president is antiamericanism. However, I can see where some people would read into it a “trope” that reinforces stereotypes. I don’t agree with them, but I see their point—and so does Rep. Omar, who apologized quickly and meaningfully.
So here’s my question to Donald: If you think Omar should resign over a single ambiguous remark, why haven’t you resigned after a lifetime of hate speech?
Have you thought about investing in solar energy? Perhaps you want to consider solar but just haven’t had the time to sort out your options. Or perhaps you began looking into solar only to face confusing choices and unanswered questions.
You are not alone. Some homes are perfectly suited for solar energy and yet the homeowner hasn’t yet made the switch. Up until now, homeowners felt okay waiting… for “better technology” or “lower prices”, or simply avoided thinking about it at all. But now, with solar panels appearing on one neighbor’s home after another, with neighbors bragging about saving energy and money, and with rumors about the phasing out of tax credits and incentives, they (and you) might wonder: is it too late?
You can stop worrying today… it is not too late to go solar and it is easier than you might think. In this book, award-winning renewable energy expert Denise Rushing shows you how to say goodbye to ever-increasing utility power costs… and go solar with confidence!
This book is a good fit for you if… • You wonder if you should make the switch to solar energy; • You definitely don’t want to create complexity, headaches or hassle for you or your family; • You worry that solar incentives are gone, that the advantageous utility solar rates are in the past and wonder if solar is still worth it economically; • You want to save money on your electricity bill and add thousands of dollars in value to your home and wonder if solar can help you do that; • You want to do what is right for the environment, but worry about making the wrong choice; • You wonder if solar energy is right for your situation; • You want to know how to go solar with ease and confidence. Today, switching from expensive, dirty, utility power to clean, renewable, solar energy is easier and more economical than ever before. Go Solar With Confidence takes you step-by-step through the process and shows you how to say goodbye to ever-increasing utility power costs and buy a solar energy system that is right for you.
Go Solar With Confidence is a clear and practical guide to: •Learn how you can save money on your electricity bill and add thousands of dollars in value to your home; •Determine if your home qualifies for solar; •Discover the most important things you need to know about solar systems before you buy so that you can go in with the best knowledge possible; •Understand what you need to expertly interview any prospective solar provider. •Empower you to take the first step towards going solar so that you won’t have to worry about electric bills going up ever again!
Imagine running your home, and maybe even your automobile, on clean, renewable electricity generated from sunshine. You can gain the confidence and information you need to take the first (and the next) step toward solar energy for your home. Visit: https://www.energyqueen.net to learn more.
A solar building at the Earthship Community, outside Taos, New Mexico. Photo by Shel Horowitz
