Heather Cox Richardson reported today that Elon Musk publicly called Alexander Vindman a traitor and accused him of being on Ukraine’s payroll. If Vindman’s name sounds familiar, is because of his earlier heroism, disclosing Donald Trump’s attempt to blackmail Ukrainian President Volodymyr Zelensky.

Vindman struck right back:

“Elon, here you go again making false and completely unfounded accusations without providing any specifics,” Vindman posted back. “That’s the kind of response one would expect from a conspiracy theorist. What oligarch? What treason?

“Let me help you out with the facts: I don’t take/have never taken money from any money from oligarchs Ukrainian or…otherwise.

“I do run a nonprofit foundation. The HereRightMattersFoundation.org to help Ukraine defend itself from Russia’s unprovoked attack on Feb 24, 2022. I served in the military for nearly 22 years and my loyalty is to supporting the U.S. Constitution against all enemies foreign and domestic. That’s why I reported presidential corruption when I witnessed an effort to steal an election. That report was in classified channels and when called by Congress to testify about presidential corruption I did so, as required by law.

“You, Elon, appear to believe you can act with impunity and are attempting to silence your critics. I’m not intimidated.”

Let’s make it perfectly clear: Vindman is taking enormous personal risks. Trump is an admirer of Vladimir Putin, and an awful lot of Putin’s enemies “wake up dead.”

I’m not accusing Trump of killing his adversaries. But he has made it abundantly clear that he will use the entire power and might of the US government to go after his perceived enemies. And he has shown repeatedly that he has no loyalty to anyone other than himself, that everything is transactional with him, and that he doesn’t place a value on things like truth, functional government, or policies that benefit ordinary working- and middle-class people. So at the very least, Vindman faces risks of imprisonment, financial losses, tax audits, and more.

But Vindman understands something Trump’s and Musk’s apologists either don’t realize or don’t care about. When you give in to threats, you enable bullies and thugs to push for even more power and status. When you grovel at their feet, you empower them. And when you stand up to them, especially if you are putting yourself at risk, they shrink. They withdraw. They lose status.

Vindman is denying Musk, and by extension Trump, the power to make him voluntarily capitulate.

And meanwhile, when we see someone bullying someone, especially if the victim is showing fear, we are not powerless. We can intervene. If we know of people caught in immigration roundups or arrested as dissidents, we can bring visibility, tell the media, organize support. There are many resources and trainings to help with this. The important thing is to show the bullies that we do not approve and will not cooperate, that we will nonviolently defend the defenseless and withdraw support from the power structure.

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Largely missing from the wailing and lamentation and finger-pointing over the US election result is the enormous non-electoral-politics based resistance. Yes, it’s true that Trump not only won but has at least temporary control over both Houses of Congress and a majority of the Supreme Court and several appellate courts. Yes, it’s true that the next few years will be very ugly and will cause a lot of pain. But there’s still hope.

I’ve been on many “what-do-we-do-now?” calls since the election. Organizing is going on at hundreds of organizations, mobilizing tens of thousands of people. I was on one call organized by 200 organizations (including major players like MoveOn and Public Citizen) that drew an astounding 140,000 registrants.

In the era before most people had Internet access or a cell phone, and long before COVID forced us to develop new ways of organizing, Gene Sharp listed 198 different nonviolent resistance tactics, grouped under three umbrella categories: nonviolent protest and persuasion, social/economic/political noncooperation, and nonviolent intervention. We can certainly add at least 100 that have been developed since. Here’s an example that I just saw this week:

Restaurant receipt that has a printed note, circled: "Immigrants make America great. They also grew, cooked, and served your food today."
A restaurant uses its receipts to point out three relevant ways immigrants make the country great.

 

 

And during the pandemic, I participated in various actions that were designed to create a visible public presence without exposing people to the germs of strangers. One that I especially remember was a parade of decorated cars, each with only one or two people but taking up more than half a mile of contiguous and mobile visibility as it snaked through town (accompanied by lots of horn honking and shouting, of course). As a USArian, I see the Left in this country as far better organized than we were in 2016-17. I also see Trump as physically and mentally diminished, unable to even stay awake during his own criminal trial. People mobilized in huge numbers back then and were able to curb some of the worst aspects of Trumpism. And, by withdrawing institutional and personal support from institutions that betray the populace, while at the same time building our own institutions to replace the flawed ones (think food co-ops as alternatives to agribiz-oriented huge national supermarket chains, credit unions, community banks, and local currencies instead of big national banks, homeschooling networks for kids who don’t fit in at public school…) we can continue our resistance.

Even within the very government he will control, there is resistance. Already, we’ve seen the Republican Senate refusing to abdicate its oversight on Trump’s appointment—and his ridiculous, unqualified nominations will strengthen the resolve of every Republican Senator who actually cares about the country (which I believe, is most of them) to use their power of advice and consent. And career employees at many government agencies are refusing to cooperate with Trump’s transition team until Trump and his appointees sign the standard ethics disclosures.

Unfortunately, the Right is also better organized AND has a lot more sitting judges and Justices who have shown alarming willingness to make policy up out of old bandaids and spider webs–certainly not based on precedent. BUT the Right is in the unenviable position of pushing wildly unpopular policies, supporting a president who has no understanding of real policy impact, constantly changes his mind, and demands absolute loyalty—or putting their own power and positions at risk by opposing him—and at the same time attempting to keep government functional, bring government money back to their districts, etc.

Someone pointed out that Gaetz’s withdrawal (which also potentially lowers the House majority, as do Trump’s other nominations of sitting members of Congress) had a lot to do with citizen outrage AND Trump overreach in trying to bypass the confirmation process. To me, the important takeaway is that we still have power and we can still make a difference as long as we don’t preemptively abandon the effort. It will be a give-and-take. It will be very hard to live in the US for the next few years, but there will be active nonviolent response, resistance, and resilience. And yes, we will face many defeats, and real people will be hurt. But we already have victories to celebrate (not just Gaetz but the passage of reproductive rights in seven states—four of which voted for Trump—and election of progressive judges in several traditionally conservative states, plus several unexpected Congressional victories). And we will have many more victories down the line.

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When Unilever acquired B&J’s, the agreement guaranteed the ice cream company the right to an independent Board empowered to continue B&J’s decades of social and environmental activism as they see fit. But apparently, Unilever, one of the largest consumer packaged goods (CPG) conglomerates in the world, disagrees with the Board’s repeated attempts to support the people of Palestine, a situation much more dire now after more than a year of constant Israeli attacks that have killed more than 43,000 Palestinians and injured and/or made homeless hundreds of thousands more, including thousands who’ve had their replacement homes or shelters destroyed and had to flee multiple times.

Most of the time, Unilever is one of the better corporate citizens. It’s done a lot of good in the business world for environmental and human rights efforts. Many of its business units, beginning with Ben & Jerry’s in 2012, are certified B Corporations (a business structure that allows environmental and social good to be factored in alongside profitability)–and the parent company has been undertaking a Herculean effort (ongoing since 2015) to get the entire corporation B-corp certified.

But now, Unilever is censoring the B&J’s Board and threatening to dissolve the Board and sue individual Board members. And, once again, B&J’s is suing the parent company over censorship around Gaza.

Israel’s position is unusual because it is treated differently than other governments, in two different ways. Some people grant Israel special status because of its history, and some use that history to condemn it and even question its existence. Here are some of the reasons why Israel-Palestine conflict is treated differently than elsewhere:

 

The Pro-Israel Reasons Why Israel is Treated Differently

  • European and US guilt in the aftermath of World War II, when it became obvious that millions of Jews, Roma, lesbians and gays, people with disabilities, and political opponents of the Nazi dictatorship could have been saved by other nations and were instead murdered in Germany and the lands it occupied.
  • Extremely effective pro-Israel lobbying that has demonized Arabs, Muslims, and Palestinians (overlapping groups, but not interchangeable) both within the Jewish community and in the wider culture. I recommend the film “Israelism” as the quickest way to gain understanding of how this has worked. This has been so effectively percolated into the culture that any attack on the Israeli government—even in its current super-brutal iteration—is labeled antisemitism.
  • The industrialized world’s continued reliance on fossil fuels from the Arab lands—and the widely-held view within the US government that Israel is our foreign-policy surrogate and enforcement agent in the Middle East (one of the most important strategic regions in the world: a crossroads of trade since ancient times and a place where political, energy, and military control conveys enormous influence over Europe, Africa, and western Asia).

 

The Reasons Why Others Condemn Israel

  • In the larger population, this role as US surrogate gets translated into accepting at face value the common belief that Israel is a bulwark of Western democracy in a region lacking in democracies. And that, in turn, causes conflict with those who criticize Israel’s appalling record of violence and subjugation in the Gaza war. The democracy meme is partially true. If you are a white Jewish citizen of Israel, you have rights under a democracy—but those rights are limited for your Israeli Arab neighbors and do not exist for your Palestinian neighbors in East Jerusalem and just outside Israel’s borders.
  • Pretty much every Israeli and Palestinian has experienced direct harm: the loss of loved ones, the destruction of and/or eviction from property, denial of human rights. For 76 years, Israel has oppressed Palestinians, dating back to independence in 1948—and Arab nations have repeatedly waged wars and nongovernmental attacks against Israel. More recently, Israel has initiated several wars. On my second trip to Israel and Palestine ten years ago, I listened to a man who had been only 11 years old when the Israelis told his family not to take a lot of their possessions because they would be back in a few weeks (scroll down in the linked article to the section on Bar-Am). He’s one of many whose story I’ve heard over the years that describe the oppression, loss, and bitterness —as the many Israeli Jews who’ve recounted their own losses through terrorism have also experienced. The gruesome toll affects people on both sides.
  • The denial of rights to ethnic and religious minorities within Israel and to majorities in the Palestinian Territories, the violence done to these populations, and the forced resettlement have all combined to make Israel a pariah in the eyes of many.

Unfortunately, what should be anger directed at the government of Israel is often misdirected into attacks on Jews. And it doesn’t help that so many people who should know better equate any criticism of Israel with antisemitism.

Mind you—antisemitism is real and it is not OK. But there’s a big difference between “Israel, stop bombing civilians, stop denying food access, stop destroying hospitals, stop killing journalists,” etc. and saying that the heinous Hamas attack of October 7, 2023 was justified or that the Jews as a people should be destroyed. Those latter constructs are antisemitic. The former are legitimate criticisms of a government gone amok.

Rabbi Jill Jacobs, the head of the rabbinic human rights organization T’ruah, has a helpful article on how to tell the difference.

But legitimate criticism of violent and discriminatory Israeli policies and actions, even those before October 7, cannot justify what Hamas did. There is NO justification for kidnapping, killing and raping innocents because they happen to be Jewish and living in Israel—just as there is NO justification for killing and torturing innocents because they happen to be Palestinian, Arab, and/or Muslim. And there is also no justification for treating Israel far more harshly in the diplomatic arena than other countries brutalizing occupied populations. If it’s wrong when Israel does it, it’s also wrong when other countries do it. Not to make that clear is another form of antisemitism.

 

And How Does This Relate to Unilever and Ben & Jerry’s

What Unilever is doing to Ben & Jerry’s is just a less intense version of the censorship and repression on college campuses last spring when Palestinians and their allies demanded justice and peace. What it says is “we espouse values of multiculturalism but we don’t actually believe it. In fact, we believe in demolishing entire populations based on ethnicity, religion, or other factors that we say shouldn’t matter. And we will bring repression down upon the shoulders of those who defend the groups we want to marginalize.”

To make real change, we have to make space for dissenting voices, especially from marginalized populations. That gets stripped away when criticism of Israel’s malignant actions are blocked. If you agree, click to tell Unilever to stop stomping on dissent at Ben & Jerry’s. You’re welcome to copy and modify my message:

As a proud Jew and an activist for 55 years who’s worked on peace, Middle East, the right to dissent, environmental, business as a social change agent, and immigration justice among other issues, I take strong issue with Unilever’s unilateral abrogation of Ben & Jerry’s right to protest genocidal policies in Gaza. With the Board’s independence written into the acquisition agreement, the umbrella entity of Unilever is not obligated to agree with their position and nor does that position have to be thought of as representing the whole corporation—but you are obligated to let them express it. Palestinian rights are compatible with Jewish rights, and the world needs to stop accepting the argument that criticism of Israel’s government is antimsemitism.

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As the dust begins to settle and people are able to make room for action steps on the bench where our grief sits, and as I have been reading and listening and participating in several what-do-we-do now calls, I’m beginning to regain some faith in this country.

Wednesday morning, it felt like Donald Trump’s victory was all about rejection of the idea of a strong woman of color as president. I knew all along that this could motivate at least a quarter of the electorate, which is in fact pretty damn horrific. But on Wednesday morning, it felt like I had wildly underestimated that.
But I actually don’t think that’s true. The buzz is really about economic voters. Somehow, a whole lot of people bought into the idea that Trump could manage the economy better than Harris.
This is not based in fact, but as we all know, facts don’t always lead to conclusions and actions based on them.
Trump is really good at propaganda in the worst sense of the word. He blames his enemies for things he has done, makes promises he has no intention of keeping, and somehow gets people to believe he has all the answers.
Inflation hit the Democrats really hard in this election. That we had less of it in the post-COVID recovery than pretty much any other industrialized country didn’t matter to the people who felt like they were paying twice as much in the grocery store or at the gas pump.
The gas pump part is really odd to me. For the last 6 weeks or so, I have been buying gas at less than $3 a gallon here in Massachusetts. That was certainly not true in the Trump years. But inflation is real! Housing, especially, has gone way up. And with supply chain and labor shortages as we emerged from the pandemic, prices on a lot of other things went up. We had lower inflation and more job creation under Biden than any other industrialized country, but it was still grim for those who had to figure out how to keep their families fed and sheltered.
The Democrats didn’t do a sufficient job of pointing out that they have taken major steps to let people’s buying power keep up with inflation, not least by creating an economy that provided more jobs than any president I can ever remember. And Trump was able to capitalize on this.
Harris had some really good economic proposals that would create even more jobs while cleaning the environment and reducing our carbon footprint. Expect a lot of those jobs to go away as prompt dismantles the programs that put them into place. Expect prices to soar as he puts his anti-consumer tariff policies into place. Predictions from economists all over the spectrum put that hit at about $4,000 of extra costs to the typical family each year, and higher prices as businesses struggle to replace the workers–essential to our economy–who Trump deports. Unless you are a billionaire, expect higher taxes to pay for the massive amount of incarceration and deportation. Those things are not cheap! Expect further giveaways to those who already have far more than their share while the middle class and the poor suffer tax increases and service cutbacks. He may think he is president for life, but if there is the chance to vote again, and if he is still in office by then (which I doubt), he will be a one-termer again.
This still doesn’t explain the disturbing phenomenon of a 13 million drop in the number of people who voted for a Democrat for president this time despite the lunacy that obviously awaits us under Trump. But it does at least make me think that people were voting on their economic self-interest as they perceived it, rather than a desire to roll back the clock on human rights inequality. And make no mistake, human rights and equality will be on the chopping block.
But here’s something that gives me a lot of hope. Wednesday and Thursday, I attended four different calls about how we move forward and how we work to block the worst parts of Trump’s agenda. These calls were exciting and hugely attended. The one I went to yesterday had 140,000 registrants. If I’m not mistaken, that makes it the largest conference I’ve ever attended and one of the largest events I’ve been to in my 67 years, other than a few really huge public demonstrations with 800,000 to a million people. I’m attending another one this afternoon, much more niched. I imagine there will be a few thousand on that call.
Remember that we have lived through bad times before. We lived through Joe McCarthy, Nixon, Reagan, Bush II, and Trump I. We lived through slavery and wars. And now, with the benefit of all the organizing of 2017, 2020, and 2024, we are prepared for action. The actions will be non-violent and effective. The Democratic Party structure is involved. Harris’s concession speech was a brilliant call to stay involved, to get back into the trenches. To recognize that we have power and that our power is not based only on who wins an election.
And how will you get involved?
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As I was waking up this morning at 5:47 a.m. Eastern Standard Time, the New York Times was calling the election for Donald Trump. And when I checked a few minutes later, I literally burst into tears. I am not much of a crier but I feel upset, betrayed, a stranger in my own country.

It is going to be the worst presidency in the history of our country. This lying, thieving, predatory thug is going to do his worst to reverse all our hard-fought progress. Expect devastating attacks on:

  • The environment and the movement to reverse catastrophic climate change
  • The rights of immigrants, LGBTQ folks, people with disabilities, people of color, people who do not identify as Christian
  • Women’s reproductive freedom, and potentially even women’s place in modern society
  • Independent media featuring honest reporting
  • Low-income wage workers
  • Labor unions
  • And of course, democracy and personal freedom

But we can’t give up!

We have 2 months to organize a nationwide nonviolent resistance movement. We have four years to do what we can to clog up the evil work this man will try to do. We have been here before, in the 1850s, in the 1960s, and in the 1980s, to name three. We have resisted and we have survived. Never underestimate our collective power but never take it for granted either. Some of us may find ourselves organizing from  prison or exile. But we can still organize.
Study and train in non-violent resistance. Follow people like Stephen Zunes, Erica Chenoweth, George Lakey, the long list of people who organized Standing Rock, the shrinking list of people who were active in the many-headed nonviolent revolution that brought us the civil rights, get out of Vietnam, modern feminist, and environmental movements, and whose (figurative as well as literal) children and grandchildren have been active in stopping carnage in Palestine and elsewhere. That is our future, that is our hope, and that is our call to action. We do not give up and we are not going back! Even if our government is.
You may thing that nonviolent resistance doesn’t work. But you would be mistaken. Nonviolent struggles are slow but they do work. Historicallty, they’ve worked better than violent revolutions. On multiple occasions, they’ve brought down govenments.
One lesson I take away from this is it proves that yes, the perfect is the enemy of the good. I am totally shocked that 15 million fewer people voted for Kamala Harris then for Biden 4 years ago. It was about people staying home or voting third-party. That is the only way I can understand the huge drop between Biden’s 81 million 4 years ago and Harris’s 66 million. That’s where the election went.
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I just came across a 20-something marketing genius who is not in the business of business. He’s the Democratic Party Chair for Mecklenburg County, North Carolina (Charlotte and environs). His job is to make sure Democrats vote on or before November 5, 2024.

Regardless of your politics, you can learn a lot from Drew Kromer in this 22-minute interview with Substack pundits Robert Hubbell and Jessica Craven. A few of my takeaways:

  • Understand your market, deeply. Kromer knows that his market is the roughly 500,000 registered Democrats in his county–and especially the huge subset that doesn’t tend to vote.
  • Craft your messaging as a win-win. To get his army of 5000 volunteers(!!!), Kromer didn’t say, “please come out and canvas, work your butt off in all sorts of weather, get doors slammed in your face” or even “come out and canvas, for the future of the country and to protect democracy.” I’ve canvassed for candidates and ballot initiatives, and I’ve experienced both of those His pitch was, ‘Hey, we’re having a party and it’s really close to where you live, come on out, have a good time, and meet neighbors who share your values’ (single quote marks because I’m paraphrasing).
  • Deploy resources where they do the most good. Kromer’s fundraising went into staff on the ground, a far more effective allocation than TV ads, which will not reach the typical unmotivated Gen Z voter who doesn’t consume much if any broadcast TV. A good ground game, where people are listening and talking and interacting with potential voters, is far more effective.
  • Keep the bigger vision in mind. Kromer says that if Democrats win his county, they win North Carolina. And if they win NC, they win the race. He shared his vision of a commentator on Election Night, having the results come in, saying on-air “What the hell happened in Mecklenburg,” and calling both the state and the nation for the Dems.
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Ever since Biden withdrew, reporters have been kvetching that they have a hard time finding out Kamala Harris’s policy positions. This is a very dubious claim, considering she has a website, she gave a broad outline of several polices in a much-viewed speech at the Democratic Convention and regularly repeats those themes in many speeches around the country.

But I’m not here to chastise lazy journalists but to give them another great place to find her policy statements:

Kamala Harris gave a truly remarkable interview to three very tough questioners at the National Association of Black Journalists. It is so rare to see a forum of this type where the journos actually let the interviewee answer at length and with depth.

And Kamala was really impressive—not just because she gave smart and detailed answers, not just because she continues to make every appearance about uplifting everyday people—but because she takes a holistic view that has not been obvious to me in the sound-bite journalism that all-too-often passes for news. This interview makes it clear that she understands root causes, unintended consequences, and the interrelatedness of multiple issues (intersectionality, in other words).

In a campaign where one candidate makes a fetish of putting others down, vowing retribution against perceived enemies, lying his way through life, and never taking responsibility for his criminal actions or dangerous policies, where everything is only about how he personally will benefit, it’s refreshing to discover that his opponent is a deeply systemic thinker who has crafted action plans that will help ordinary people while she continues to undo the damage that Trump inflicted on this country. Biden has made good progress on undoing that damage, but we still have a long way to go. I am convinced that Harris will carry that water for us.

I was especially moved by her answers on Gaza, on the race-baiting of Springfield, Ohio’s Haitian community, and on making progress on the US’s massive problem of gun violence. But the whole thing is so worth watching that I posted it not just to my Facebook feed but also LinkedIn and several of my Facebook groups.

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A friend sent a link to this short motivational video on ten sentences we need to hear at least once. I enjoyed. I especially liked #8, motivation doesn’t last—but neither does bathing so we do it every day. #4 is also good; I might rephrase it with the bumper sticker statement, “Don’t postpone joy.”

But I have issues with his word choice in #10, “Comfort is the enemy of achievement.” He’s right in some cases. Inherited wealth is often a barrier to achievement. So is walling yourself off from the things that cause discomfort. However, comfort has many shades of meaning.

I’m pretty sure he means that people need to get out of their smug, self-righteous bubbles, be willing to experience—and do something about—the suffering of others. But it will be interpreted by too many as “put on that hairshirt, dammit, you have no right to pleasure while others suffer.”

And THAT, I strongly disagree with.

Comfort, in some of its other meanings besides that smug self-superiority, is not a sin. Actually, I believe it’s a crucial element of our success in the world. We need to be able to both give and receive it.

To those who would deny the right of pleasure, I give you Emma Goldman’s famous quote, often paraphrased as “If I can’t dance I don’t want to be in your revolution”—here’s the original: “I did not believe that a Cause which stood for a beautiful ideal, for anarchism, for release and freedom from convention and prejudice, should demand the denial of life and joy.” 

Comfort, as a verb, also refers to the mitzvah (in the sense of “good deed,” rather than “commandment”) of extending a hand, an ear, a hug to those who are grieving loss, ailing, in pain. I am sure Mr McKinney would not deny that comfort to others. That kind of comfort is an antidote to bitterness—and bitterness is a cancer interfering with any healing journey, whether self-healing, comforting others, or changing the world for the better.

As I’m using the word, comfort is an attribute like gratitude. It enables us to function better, make more change in the world, and keep our sanity.

It is NOT a self-built wall to shield us from the things that should make us uncomfortable. I do not agree with the right-wing legislators who think that they can isolate their “comfortable” kids from such realities as race-based inequality by making it illegal to teach those unpleasant realities—but when introducing that level of discomfort, we need to provide the emotional and tactical support to let those kids not just handle it but figure out something they can do to make it better.

So learn to be comfortable, but not complicit. Find pleasure in the things you do, including your social change. Keep good company and do those things with friends at least some of the time.

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We are at the dawn of a new era in ESG (Environmental/Social/Governance, often rolled together as “sustainability). Following a long Model T Ford stage of kludged-together bandaid fixes, we are finally evolving into a much more holistic, much more regenerative approach. This incorporates several deeper methodologies like biomimicry, lifecycle costing, product take-backs, and multiple functions from single innovations, as well as massively scaled climate solutions that can actually reverse atmospheric carbon.

A lot of this progress is happening because the increasingly extreme weather of the last few years makes it obvious that we have no choice; we either learn how to be good neighbors to other species, ecosystems, and the planet—or the planet will drive us out. It’s going to be exciting.

We will see:
• Much deeper understanding of what the actual problem is. As one example: rather than focusing on building a better car, design ways to move people and freight across distances without requiring new roads, clogging existing ones, or pollution: something that would eventually make the private personal vehicle obsolete. It might look like modular mass transit bubbles that link together to move great distances at high speeds, then separate for last-mile door-to-door delivery—or it might look like “Beam me up, Scotty”—or, much more technologically and financially achievable, a group-conference immersion platform that simulates in-person contact through holography, smell receptors, and other techniques.
• Nature-based solutions that are far simpler, less expensive, and more effective than present approaches: emulating desert beetles for pure water supplies, bacterial fermentation to turn waste plastic into something useful, adhesives that replicate geckos, etc.
• Far more attention to the S in ESG, and integrating it with the E. For instance, green agriculture could create whole new industries that provide jobs and economic power to marginalized inner-city neighborhoods and depressed rural areas (or entire countries). And they could use open hiring procedures like the one that’s been so successful for Greyston Bakery to provide ladders out of poverty to ex-addicts, ex-felons, and ex-mental patients who have very little hope of finding a job through more standard approaches. Greyston is now consulting to other companies on how to implement a successful open hiring program.

Within a few years, these will be moving into the mainstream—providing significant competitive advantage over the companies that don’t embrace them: in energy and materials efficiency, reduced labor costs, and other direct operational benefits—and ALSO in marketing. These major steps forward will attract and retain customers, perhaps even turn customers into unpaid brand ambassadors.

We’ve been shown the path by visionaries like Amory Lovins, Janine Benyus, and Gunter Pauli for more than 20 years. We already know many of the solutions. Now we have to implement all these great ideas.

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This could be quite the game-changer: a new technology that turns gas piping from a useless and expensive “stranded asset” to a powerful lever to green entire business and residential districts. And New York State just passed a law to encourage it.

The article is called This Emerging Green Technology Could Decarbonize Buildings and Provide Good Union Jobs. It’s a pretty quick read, and a remarkable one.

On a quick look, I don’t see any obvious flaws. Do you? Please leave it in a comment. I’ll be taking a more in-depth look at this in my March newsletter. If you’re not a subscriber yet, please visit any page at my main website, https://goingbeyondsustainability.com/ You’ll get some nice gifts for subscribing, too.

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