DT is likely to win the nomination, yes. And should he win in November, a second DT presidency would be far, far worse than the train wreck of his 2017-2021 term. The one thing DT tends to be truthful about is his penchant for cruelty and vengeance. His own and his advisors’ statements have made it clear that they intend to destroy the surviving parts of US democracy, seek revenge on anyone they see as an enemy, and create an authoritarian state that would imprison or deport opponents.
But Kagan is forgetting something really important: Winning the nomination is not the same as winning the election.
It is true that Biden will be a hold-your-nose choice for many. I am not happy with his horrible immigration policies, his greenlighting of environmentally destructive fossil fuel projects, and his lack of ability to curb violence against civilians in other parts of the world. But we don’t have ranked-choice voting in the US, and until we do, a vote for a third-party or a choice not to vote is a vote for DT, for authoritarianism, and quite possibly for fascism. I think enough people will realize this truth that if voters are allowed to vote and votes are counted honestly, DT will not win.
No—but he may as well be. When I was a kid in the 1960s, we were told that Soviet schools (especially during the Stalin years) were places of indoctrination, not learning. They were propaganda factories churning out children whose world view was all about how great our then-enemy (and again enemy, since it invaded Ukraine) was—who would grow up to be dupes, unquestioning of their country’s moral, economic, and military superiority, etc. The same was true—and this we know as fact—of the schools the Nazis ran.
Of course, US schools, and the schools of pretty much any country, have also served a propaganda function. Schools are designed to raise children who would be complicit in or even participate in such things as the US’s involvement in numerous imperialist wars. Those wars are attempts to prop up a deadly version of capitalism whose place in developing countries was to exploit the resources—and not to worry about how many of the locals were killed or brutalized in the process. And again, the US was not alone. Ask in India about the Brits, in Congo about the Belgians, in South Africa about the Dutch, in Armenia about the Turks, in First Nations in Canada and the US about the history of their relations with White-run governments.
These days in most of the US and in other democracies, a more nuanced version of history is taught. History usually recognizes the moments where a country went astray, looks at the reasons, and at least casually discusses the consequences.
But in Florida, starting this month, that is no longer true. Heather Cox Richardson devoted her newsletter this morning to exploring the white supremacist fantasy that Florida now calls history and requires its teachers to teach. And I call the Florida curriculum a total distortion of truth. Read her column! It’s crucial to understand what’s going on in the battle for our children’s minds and souls.
Unfortunately, while its approach is extreme, Florida isn’t alone. Other states are passing similar laws in a foolish counterrevolution that will dull the ability of its students to think, to make ethical choices, and ultimately, to show leadership. In addition to the obvious consequences of attacking human rights of those other than conservative White, cis, hetero, and male, this regressive path, in my opinion, leads to intellectual stagnation and the US falling behind other countries in the quality of our science, invention, and achievement. So in both moral and practical terms, it’s a disaster.
Fight for our right as a nation to have a REAL education! Support teachers and librarians! And most importantly, vote the censors who would drum critical thinking out of our children and turn them into compliant automatons out of office!
El Greco’s painting of Jesus chasing the money changers out of the temple. Via Wikipedia.
There is a part of me that hopes the Republican Party nominates DeSantis, because when he loses the general election by a huge margin, it will be a repudiation of the entire loathsome cloak of hatred that DT and RDS both stand for. No one will be able to make a case that it was merely a rejection of DT’s criminal activity, egomania, lack of loyalty to those who stood by him, and/or incompetence.
I like to think–and maybe it’s a delusion–that the vast majority of US voters want no truck with either of these men’s open racism, homophobia/transphobia, self-defined “Christian” nationalism, xenophobia, attacks on women’s reproductive rights, love of guns more than the right not to be randomly shot, and all the rest of it.
If I were to flag every passage of Jesus living His life and preaching His truth in direct opposition to the intolerance, violence, and small-mindedness of these “Christians,” this post would go on for many pages. But the elevator-pitch version is simply this: If you call yourself a Christian and claim to follow the teachings of Jesus, you must be willing to accept and even celebrate values like peace, nonviolence, diversity, equality, respect for the natural environment, fair treatment of “the stranger” (immigrants, those of different races or ethnicities or gender orientation), and improving the lot of the poor and the ostracized.
And as an immigration justice, social justice, and environmental activist who has read the Gospels more than once even though I’m not a Christian, I welcome His allyship.
Bothsidesim, as you might have guessed, is the mainstream media’s tendency to pretend that reporting objectively requires covering “both sides” with equal weight. But here are a few problems with that approach:
Often, there are many more than two sides. Bothsidesism pushes other voices and more nuanced analysis to the margins, just as the two-party system that drives most US politics. Not everything can be separated into either/or, black/white, environmentally friendly/environmentally harmful. A great example would be US Supreme Court decisions in the 1970s, where Justices would frequently write concurring opinions that raised issues and perspectives outside the “official” opinion (this is less true of the current court, which disposes of many cases in the “shadow docket“).
When there are just two sides, one side may be well-reasoned and make a compelling case, while the other puts forth “alternative facts“–in other words, lies–to build a case based on demagoguery or deceit. (The link goes to an NBC clip of then presidential advisor Kellyanne Conway, 2 minutes in, introducing the term in an interview early in the term of the 45th US president–and the interviewer, Chuck Todd, calling her out immediately.)
Bothsidesim turns any contest of ideas into a “horse race” where the issues get swept aside in favor of who appears to be the better debater.
The current “debate” over DT’s federal indictment in the document-hiding case shows what happens when bothsidesim runs amok–and this is NOT about Republican vs. Democrat. While some media fall all over themselves to cry, “both sides did this,” quoting hyperpartisan pols like Ted Cruz, there is a lot of similarity between the approaches of Republican former VP Mike Pence and Democratic former VP (now president) Joe Biden, and basically none between either of them and DT.
DT falsely claimed all the documents had already been turned in and stalled so long that the government sent in the FBI to retrieve them. Also, DT’s document trove reportedly includes important military secrets, and DT showed these to people who were not authorized to see them–potentially putting our country and its military at risk.
The astute historian Heather Cox Richardson provides an equally current example thousands of miles outside the US. She quotes Timothy Snyder, a Yale scholar of authoritarianism on the recent Russian attack on Ukraine’s Nova Kakhovka Dam:
Snyder warned journalists not to “bothsides” the story by offering equal time to both sides. “What Russian spokespersons have said has almost always been untrue, whereas what Ukrainian spokespersons have said has largely been reliable. The juxtaposition suggests a false equality,” he wrote. “The story doesn’t start at the moment the dam explodes. For the last fifteen months Russia has been killing Ukrainian civilians and destroying Ukrainian civilian infrastructure, whereas Ukraine has been trying to protect its people and the structures that keep them alive.” “Objectivity does not mean treating an event as a coin flip between two public statements,” he said. “It demands thinking about the objects and the settings that readers require for understanding amidst uncertainty.”
Let’s hope that becomes the mantra for journalists everywhere.
We all know how dangerous a drug overdose is. A particular drug maybe terrific in the right quantities for healing and illness, but too much can be fatal.
But did you know the same thing can be true for overused words?
I just read an email promoting a workshop with a product naming expert. The writer used the word “moniker” 9 times in a 372-word promo. For me, the first use (in the name of the workshop) was absolutely appropriate. The second felt like an interruption, and each subsequent use felt more intrusive, especially when the word appeared in four out of five consecutive bullets. Maybe this writer was trying to make a point by hammering us with this somewhat unusual word. But to me, the message was “I am so thrilled with this word that I’m going to just keep getting you over the head with it.” Well it wasn’t fatal, it was definitely an overdose. It lowered my respect for this writer and built up my resistance to the word.
I hope it doesn’t cause me to think less of the next writer who uses the word once, appropriately–because of the bad association this one writer created.
And the word is so specific that Thesaurus.com only lists eight synonyms, including equally odd ones like “appellation” and “sobriquet” along with some actually usable ones like “tag” and “label.” But “name” has 43 choices, with several others at “names” and “naming.”
In fairness, most of the words that turned up would not be the right word in this promo. If I’d written the piece, I might have relied heavily on the unobtrusive “name” and “product name,” with occasional sprinkles of “brand” and “label,” maybe even “tag” or”term.” Yeah, and I might use “moniker”–but only once. “Sobriquet” would not make it into my draft.
This was an extreme example because of the concentration in such a small space. But even if I am reading a book of several hundred pages, unusual words will annoy me if they are repeated too often. It is much better to use the common word, in this case name, or perhaps product name, than to make the reader feel like they are walking on sharp objects barefoot. You don’t want to bleed them to death, after all.
But don’t make the opposite mistake of using a different highly self-conscious word every time you need a synonym. That is almost as intrusive. Use words that flow naturally and sound like human speech.
So, when you are reading over your drafts, look for repetitions that call too much attention to themselves and not enough to what they are talking about. It takes 30 seconds with the thesaurus in your word processor or on the web to find good substitutes. And save the words that call attention to themselves for the times you really want to call attention to something in your text. Use those words with grace, power, and subtlety.
Ramadan started Wednesday. Passover starts next Wednesday. Easter weekend begins two days after Passover. And today, the Wednesday halfway between the starts of these sacred Muslim and Jewish celebrations, we mourn. Again.
As a Jew, I’ll be celebrating Passover Seders next week with family and friends. Part of the Seder is a song called “Dayenu,” which means “It would have been enough for us.” The song thanks God for many miracles involving the exodus from Egypt and the journey across the desert.
Many Jews also add a second text: “Lo Dayenu”: It is NOT Enough for Us.” In the modern Midrashic tradition, lots of people have written their own versions. I like this “Lo Dayenu,” by Joy Stember.
Social Justice “Lo Dayenu” Seder reading by Joy Stember
With the six deaths in Nashville yesterday, the grisly total of people in the US killed in school mass shootings from Columbine in 1999 through yesterday has grown again. It reached 554 10 months ago. 554 children and adults who died for no reason other than a broken political process that gets in the way of even the most basic protection from gun violence. While they are quick to offer another round of “thoughts and prayers,” they offer no action. It is easier to get an assault rifle than a license to cut hair.
Interestingly, many of the guns-uber-alles crowd are the same people who suddenly discover that life is sacred after all, as long as it’s a life inside a pregnant woman (a position that happens to violate several religious traditions that consider the life of the mother more important than the life of an unborn fetus). But apparently, once these kids are born, they’re no longer important.
Here’s a basic human decency rule I’d love to see taught in every classroom, reinforced in every workplace and community gathering: Freedom TO take an action stops when it interferes with another person’s freedom FROM harm. By my logic, the freedom to own or use an assault rifle–a weapon of mass destruction–is overridden by the freedom from being randomly shot.
And here are a few “Lo Dayenu” verses I just wrote:
If we could block killers from having access to assault rifles,
But allow them to enter schools, cultural venues, places of worship, and public spaces with other murder weapons, Lo dayenu. It would not be enough for us.
If we could have international peace meetings and far-reaching agreements,
But still “solve” international disputes with war, Lo dayenu. It would not be enough for us.
If we address the violence of mass shootings,
But not address the violence of poverty and starvation, or of rape and beatings, Lo dayenu. It would not be enough for us.
If we reach the ability of people around the world to live in harmony with each other,
But fail to curb violence against the planet, Lo dayenu. It would not be enough for us.
Please feel welcome to add other verses in the comments.
May whatever holidays you celebrate be joyous, despite the troubled world we share. And may we come together with both our Dayenus of gratitude and our Lo Dayenus of work that we still need to do.
Someone on Quora asked, “How do you tell someone their name is wrong?”
A kindergarten classroom similar to what I experienced in 1961. Via Wikimedia Commons, credited to Yogurt yeah. Full attribution: https://commons.wikimedia.org/wiki/File:Kindergarten_class_early_1970s.jpg
That question brought up a painful long-ago memory. I responded, “Two weeks into kindergarten, I was transferred to a new school. On my arrival day, the teacher said, “I hope you spell your name S-h-e-l-d-o-n, because that’s how we spell it here.” Even at not-yet-five-years-old, I was outraged. I thought but did not say, “Who the #*^%& are you to tell ME how to spell MY name?”
I don’t think that at four years old I even knew a good cuss word to put in the string of symbols but I did know she was messed up. It was an assault on my identity, even though it was not an identity I’d chosen or even liked; in high school, I shortened my name to Shel. But in kindergarten, that was a long way in the future.
It happened that her spelling was correct—but if it had not been, I’d have gone home and complained to my parents. A few years later, I would have politely told the teacher that her spelling wasn’t the right one, and that I did know how to spell my name. She did get the spelling right—but I tuned that teacher out to the point where it is the ONLY memory I had of her because she had established herself in my head as an ‘authority figure’ of zero importance to me. I went through the motions of kindergarten. I may have wasted a whole year of schooling because she discredited herself to me on my first day.
In today’s world, where the same root name can have a dozen wildly variant spellings, we should not only honor the names people use (whether given or chosen), but also their choice of pronouns. As the parent of a grown child who identifies as nonbinary, I can assure you that they see every intentional use of the pronouns they rejected as a similar assault on their personhood. Five years since the pronoun change, I still goof up once in a while–but they know it’s unintentional and that I’m doing my best to overcome 25 years of programming that associated them with pronouns that were biologically determined.
And if you’re one of those people that pride yourself on fighting the “culture wars” to preserve heteronormative CIS-gendered lifestyles as the only choice, I’ve got a few questions for you:
Why is the way some other people are wired threatening to you?
Why do you need to stop other people from living the life that feels not just natural to them but their destiny?
How would you feel if it was your personal lifestyle being attacked by people in the centers of power?
Why do you choose actions that invalidate their personhood as mine was invalidated by that kindergarten teacher and my kid’s by that waiter? Does it make you feel superior to put other people down?
If this were not natural, why have non-hetero and gender-queer people of all sorts existed throughout history, even in openly scornful or even repressive societies? Even into the late 1960s, there was basically no support for queer people of any sort, and in many parts of the world, it’s still an anathema that can lead to long prison terms. Yet people persist. They are willing to take on the burdens because they cannot deny who they are. Unlike the homophobes, they are not trying to “recruit” or “convert” others, just trying to live their lives. Why do you try to deny them?
I spend a fair bit of time meeting with “practical visionaries.” I think you’ll enjoy these excerpts from the conversation I had with one of them this week. Tom Nodine managed to leapfrog from a typical insurance consultant to someone who is always thinking about how to extend both the length and the quality of human life. Now, he works with life insurance companies, who of course have a vested interest in longevity.
Our conversation touched on a whole range of topics starting with how switching to renewable energy can increase lifespan (which he’d asked about on the networking call where we met earlier in the month).
How Green Energy Can Increase Life Expectancy
Shel: I realized you didn’t get a great answer when you posed, repeatedly, your question about energy issues and life expansion on the call with Bill.
So I figured I would give my take on it. I don’t see myself as exactly an expert in that, although I’m kind of an expert in basic wide-ranging, holistic sustainability and regenerative. I don’t usually get down in dirty with specifics very much.
Number one. When you move to green energy to eliminate, not all, but many of the toxic work environments in the industry, the energy industry, such as coal mining, such as working in an oil refinery. Of course, you still have the issues with solar and wind. They certainly have impact in their construction and in their use of mineral resources and that sort of thing. So mining is something that’s still very much an issue. If you dig out lithium from somewhere.
Tom: I saw Greta Thunberg got towed away this morning. She was demonstrating against a Wind farm. So to your point. Wind apparently has some anti green aspects to it, as well.
Shel: Oh, it does! The birds are not very happy with our shift to wind, and right rightly so, and we need to figure out some way of letting the birds know. You know, “Danger, Will Robinson!” Warning. Don’t cross into that lane, beep, beep. But we don’t speak Bird well enough to have made that happen, I think. and then, of course, there’s like, you know, 8,000 bird languages that you’d have to master. There’s a challenge for chat GPT, yeah, so that’s one piece. Another piece is that the life expectancy expansion of the user is going to be much higher.
I have a gas stove right now, and I’ve been thinking that it may be time to see if we can convert that to an induction cooktop or something, because now that I’m in my sixties, I seem to be much more sensitive to the fumes from that stove than I was 20 years ago.
Tom: So you say, life expectancy of the user is higher?
Shel: Yeah, because there’s no toxic fumes involved.
Tom: Oh, user of an induction stoves. That sort of thing.
Shel: Versus a gas stove. Yeah. Now, of course, you have to look holistically.
Tom: Yep.
Shel: And you have to see, okay, where is the electricity coming for that stove? If it’s coming from a nuclear power plant or a coal fired fire plant, you’ve not made any progress except that you personally aren’t exposed to the fumes. So that’s that’s maybe the beginning of the answer.
Tom: Oh, thank you, that’s helpful. And do you mind if I ask you an even more broad question, because I know you, you focus at the in the broad space at the top level? What do you think of the notion of tying corporate activities to human life expectancy?
Shel: I think it’s a great idea. It very much dovetails with the work I’ve been doing to tie them into green and social change, and—
Tom: That has been my hope. My reaction to it, or the reason I did it is, I realized, that this seems to be a very fundamental thing that no one seems to be looking at, and I would imagine that perhaps implicitly behind almost everything.The majority of green activities as well, what we’re trying to do is help ourselves and other species to live longer.
Shel: In a broad context, yes. And if the earth lives longer, then the creatures on it live longer.
Tom: Right, exactly. And again, whether or not there’s carbon in the atmosphere, as George Carlin basically called out, you know the earth doesn’t care. It’s the people that are alive on the earth that care.
Tom: Exactly. Okay, and do you in any way find it threatening to greens or competing with greens or dysfunctional? Because I don’t! Last thing I want to do is distract from what I think is very, very solid and appropriate green activities, which I strongly support.
Why You Can’t Lump All Greens Together—And A Style Difference with Greta Thunberg
Shel: Okay. Well, first of all, you have to look at the greens as a category the way you would look at, say, the Christians, what does a Unitarian have in common with a Bible-thumping Baptist fundamentalist, not much—
Tom: Oh, I would say they both want to live longer.
Shel: Maybe, maybe not. Some of those millennialists, they’re waiting for the Rapture.
Tom: Yeah, you’re right. But moment by moment, I promise you they want to live longer.
Shel: But you know you have Greta protesting against wind power on one extreme.She is not going to be a convert to your way of thinking, no matter what you do. She’s an absolutist, and absolutely won’t compromise and probably would be a pain to work with. I have enormous respect for which she’s done, but I also recognize that she has a very limited worldview. She was 16 when she started. She’s probably 21 now, so there’s a lot more wisdom that will likely work its way down at some point. I mean, I see it in my own kid. I had a very, very strident younger child, who is now, at age 30, considerably less strident.
Tom: The world has a way of teaching us all, doesn’t it?
Shel: Yeah. And I was when I was that age, I was totally strident.
Tom: Yeah. If you don’t mind my complimenting you…
Shel: Go ahead.
Tom: You’ve done a lot over the years, you know. I’ve loved I’ve looked at the books that you’ve written from your first book on smoking way back, when which, by the way, is something that early on, I felt strongly about as well—
Shel: Oh, you really have gone back! That was 1980.
Tom: To Principled Profit. And all that you’re doing now on Guerrilla Green Marketing and Grassroots Marketing, and all that sort of stuff. It does kind of seem like there’s a trajectory that you have gone on the same dimension.
Shel: Yeah, Guerrilla Marketing to Heal the World is my tenth book. And the fourth in a series that started in 2003 with Principled Profit on business ethics, environmentalism, and social justice as business success strategies—as profitable enterprises.
Tom: That’s great. I mean, I love that stuff, and I haven’t read the books yet, anyway. But I think I get the gist of it.
Shel: Yeah, well, this would be the one to read. Most of what’s in the three leading up to this one is are in Guerrilla Marketing to Heal the World. Grassroots Marketing and Marketing without Megabucks, and my way early self-published book on marketing, are all kind of Marketing 101 books. How to write a press release, how to use good triggers in your ad copy, and that sort of thing. And they’re also all pretty old at this point.
Should Tom Publish a Book or Focus on Youtube?
Tom: Yeah, yeah. Well, do you mind if I ask you? How have you found the publishing route for your overall impact for your consulting business? For your life? Are you happy you did it?
Shel: Okay, I’m definitely happy I did it. But as far as material success, stemming directly from publication? Doesn’t happen. There’ll be 5 books a year where the authors can really kind of live off what they’re making. Maybe 50, not anywhere near the millions of books that are seeing print all the time, and but what it does when you have even one book, and I have 10.
Tom: Yeah.
Shel: You are taken seriously when you invite yourself to speak at conferences, you are taken seriously when your clients look you up on Google or prospects, you have an easier time getting meetings with important people. So if you see it as a 300-page-long business card, it’s a great, and and I actually a lot of my work is in the area of taking would-be authors, and making them successfully published authors, which is a long and involved and many-step process, and which I definitely recommend people not to on their own, because it is a mine field if you don’t know what you do.
Tom: Yeah, I started out with a topic of basically looking at technology, and how they’ll impact human life expectancy. And at the result of kind of a 2 year effort of interviewing experts on all this, and working with actuaries. And all this came to the conclusion that we’re all going to be living 10 years longer within the next 20 years. The average global life expectancy will go up pretty dramatically and not be talking about this. And so I actually figured, I really want to understand it. And so I wrote a book called Dead Reckoning that’s all about this and that book turned out to be, oh, 900 pages that I then cut down to 300 pages, and even then I realized, no one’s going to read this these days.
Shel: Wow!
Tom: It would have taken me well over a year to get it through a publisher. And at the end of it all, only a few people would read it. And so instead, I decided to go with a series of Youtube videos. And I don’t know whether that was a good decision or a bad decision. I mean, so far, one of my videos, the one on genetic and epigenetic testing I’ve got, 3,000 or so views on it. It’s not nothing. But you know Edward Sheeran has nothing to fear from me, for sure, and so I’m thinking that although I could publish it in a book, are videos a better way to go.
Shel: Well, I want you to think of this as a both-and, and not an either-or. There’s absolutely nothing that prevents a video superstar on Youtube—let’s just say for the moment you become one—from doing a book. In fact, there’s synergy there, because you can tell the people who watch your Youtube channel, “hey, I’ve got a book coming out. It’s a great present for you to buy for other people.”
How Does Increasing Longevity Affect the Business World?
Shel: I find it really interesting that you come out of the insurance industry to this, because insurance will play longevity 2 ways. The life insurers are delighted because it delays the payout, but the health insurers the annuity people, the retirement people, are maybe not so happy because it lengthens the number of years they’re paying out.
Tom: Let let me refine that understanding. So you’re absolutely right on the life insurance side. The incentives are completely aligned. You know they want people to live longer, for sure, both financially and otherwise. And that is a huge opportunity, because insurers right now are challenged in their customer relationships, sometimes considered collectors of premiums? There’s such an opportunity to change what their company is about, by helping their customers to live longer. So that is one big thing on the health side, though kind of 2 points. Once again, you’re absolutely right that the annuity people are realizing that if people are going to be living longer, we’re going to be underwater really quickly.” On the health insurance side, though the economics, actually turned out to be the other way. If you can help people to live longer healthfully, it actually helps them reduce their claims. And also the technology offers the prospect for reducing medical costs over time, which has not happened over the past 75 years. Increasing technology has actually been one of the causes of increased health care costs.
Shel: Yeah, whenever a GP has to have a CAT scan [machine] in their office. That’s expensive.
Tom: Exactly. CAT scans alone involved brillions of dollars. It’s ridiculous. So completely agree that that’s been the past. But there’s reason to believe that that may not be the future. So, anyway, yes, and it is a little bit odd that I came from the insurance industry. I mean, I spent years in innovation, in insurance, and looked at all kinds of things from driverless cars to artificial intelligence And, worked for Allstate doing all that, and it was great. But when I realized there’s new technologies like genetics, epigenetic tests, and other things that are coming down the pike that can really impact life expectancy, it kind of seems irrelevant to me thinking about driverless cars when there was something so much more germane for humanity to focus on, and so decided to really go in that direction.
Can’t Humans Just Relocate to Other Planets?
Shel: Yeah, well, it’s a big leap for somebody with your background because insurance people tend to be very narrowly focused, not seeing so much the big picture. And here you’re not only seeing the global big picture you’re seeing kind of a universal big picture, and I’ll just put my foot in my mouth, maybe, and speculate that you have at least explored what it might be like to start colonizing other planets.
Tom: I’m sorry. Say that once again.
Shel: You have at least explored the idea of what it might be like to have human colonies on other planets, even if it’s just by reading science fiction.
Tom: Absolutely. I’ve explored that idea and while I’m in favor of the space program, I’m not a fan of the idea of moving to Mars.
Shel: Yeah. Well, better to fix the planet we have, I think. But.
Tom: How badly would we have to screw up this planet before Mars or the moon becomes a better place for us to live.
Shel: Yeah, a barren rock with no atmosphere is not exactly my ideal.
Tom: Exactly. And I actually agree with those who say that holding Mars out as an alternative is really quite dysfunctional if it causes people to think credibly, which they shouldn’t, that there is an alternative to here.
Shel: Yeah, what is interesting to me about the whole space endeavor—and I actually, when NASA thought they were going to send a journalist to space, I wanted to be that journalist—what interests me is the way space travel could expand our horizons about what’s out there. Perhaps break down, not just the human-to-human xenophobia, but human-to-whatever-is-out-there xenophobia. When I first started reading science fiction, most of the books I read were very dystopian about all the invaders are coming with their lasers and they’re going to wipe us out. And then there was one book that I came across as a very early teenager, I don’t know, 13, 12, something like that. I don’t remember the name.
Shel: I think the author’s first name was Jack, where the aliens were treated as a gift, almost as like here’s how we can improve our species. [NOTE FROM SHEL: As I was editing the transcript, I remembered that it was Jack Williamson. I still don’t remember the title, and he was a prolific author.] Here’s how we can improve our communication, people that we can learn from who don’t happen to look like human bodies. And that was really kind of a revelatory book for me. I wish I remembered the author and the title, so I could recommend it to people, but since then I’ve come across many others with that worldview.
Tom: Hmm, well, I agree with your thesis. I mean taking a galactic perspective can only enhance our understanding of who we are, and therefore what we should do.
Shel: Yeah, okay. Yeah. But that doesn’t give us the license to say, Okay, we can just destroy the earth and go someplace, else.
How This Conversation might Lead to Collaboration
Tom: Exactly, exactly, exactly… And more broadly, Shel, I’m pleased to meet you. I sense that we are kindred spirits in thinking broadly about how business can impact our world, impact our lives and would welcome your collaboration, as I mentioned in the call. I really would like to be able to build a bridge between what I’ll call green activities and life extend activities, because I think that we’re moving in in much the same direction.
Shel: Yeah, and I think that that synergy is there. For some of the reasons I talked about at the very beginning of this call…
The Marriage of Science and Spirit in the Study of Evolution
Shel: And I’m actually reading a book right now that I think might be germane to this conversation and it’s another Chicago guy named Perry Marshall, and he wrote a book called Evolution, 2.0. And he talks a lot about epigenetic. He’s from what he calls a Young Earth Creationist Christian background, which is to say, I think, literal interpretation of the 7 days of creation—so raised not to believe in evolution at all, but with a tech background. He was an electrical engineer working on audio systems before he became a marketer. He kind of invented Google Adwords marketing the way we know it today.
Shel: And then he wrote a really impressive book that I reviewed several years ago, called 80/20 Sales and Marketing and it was all about the Pareto Principle. And his basic insight on that book which was worth the other 200 pages to go through was that the 80/20 is fractal. So you take your well performing 20% and you rinse and repeat, and then you take 20% of that 20%. You iterate that 5 or 6 times, and you have a super power.
Tom: Yeah, got it. Thank you very much. I’ll give Perry Marshall a look.
Shel: So the evolution book, which I’m about halfway through, the first half, which is a part I’ve just finished, is basically proving that evolution is not random noise or accidents. And I totally agree with him that you do not fix the system by introducing things that don’t work into it. But now he’s got to convince me that the Creator that he sees at the beginning of this is real, and that’s going to be a harder self for me, because my question is always going to be to him: Okay. So if there is an intelligent designer who put this entity there, how did it come about? Because somewhere along the way there has to be a first point.
Tom: Well, Shel, should you be interested in knowing my thoughts on this topic—you might, you might not—but I have thought rather deeply about it in technology and biology. It has led me to a very interesting place.
Shel: Sure. Go ahead!
Tom: I think in my Youtube videos, there’s one called is Evolving. And it basically goes through how, in fact, evolution is evolving very quickly to be more and more what’s called volitional evolution, where we, as humans are choosing the course of our evolution and the evolution of other species.
Shel: That goes back at least to plant hybridization, 3,000 years ago.
Tom: Absolutely, and is only accentuated now that we’re gaining capabilities and genetic engineering. So it’s it’s really a very interesting thing. So anyway, I’d also be personally interested if you have any views regarding the video channel. And you know the look and feel of the the videos we’re putting out.
Shel: Okay, I haven’t watched yet, but I will start with that one.
Tom: That’s kind of you. Thank you. It’s it’s called the Human Life Expectancy Channel on Youtube. And we put something out every week, and we’ll do until at least June, because we’ve got them produced already. There’s also another one there on energy technologies and how energy technologies might well impact human life expectancy, there’s others I’ve created but not yet published on restructuring the food chain, which, of course, is a big part of both greenness and human life expectancy, getting clean water to people and new water technologies, new transportation technologies, and all the things all those are coming up soon.
How Virtual Meetings Help the Planet
Shel: To interface this with the huge acceleration in the last 3 years in non-person-to-person/face-to-face, contacts such as we’re doing right now [online meetings].
Tom: Absolutely. Let’s hope that it cuts down on senseless carbon emissions from business travel.
Shel: Hopefully. Yeah. And I think the senseless carbon emissions from computer networks are going to be a lot lower number.
Tom: I’m sure that they will.
Shel: It’s not an insignificant number.
Tom: No, it’s not nothing, but it’s better, definitely, better.
Shel: It’s way better. Yeah. So if it’s my guess is, it’s probably a savings of roughly 90, 95% of the energy involved in moving people to meetings.
Tom: Yeah, that’s great. Well, Shel, I mean, is there anything you can imagine that I might be able to do for you? Connect?
Shel: I’m sure there is. I don’t yet have a handle on what that might be, and well, one thing actually is, I’m always looking for clients who want to build more social equity, capital and environmental capital into the core of their businesses that can be made to see that—again, into both-and, that you can have a business that is both doing right by the world, and a profitable business, and that you can build it into the core of the business, into all its products and services. If you if you haven’t yet watched my TEDx talk, I would say that’s a good 15-minute summary of what I’m talking about…
And I’m thinking, in the work you do, you might very well find that when you’re talking to insurers, for example, insurers will know of people who really want to do this and insurers can lower their costs. Also by backing companies that are not destructive to the environment and that are actually advancing social justice. And I’m talking when I say social justice, I’m talking about things like hunger, poverty, racism, climate change, war—“little easy things to fix.”
[Tom chuckles]
Shel: But with the exception of the recognition of climate change as a big problem, which is quite recent, only 150 years or so, all of those things have been with us since there were humans.
Tom: Or minus 5 years, depending upon who you’re talking about.
Shel: Well, the scientific consensus is there. There are the people who feed on stupid, untrue quote, news, unquote. You know, they’ve also been with us since the beginning of time. I think there are examples of propaganda in the Old Testament, if I remember correctly. There’s also that wonderful argument that Abraham has with God about if there are 100 good people, 50 people, 10 people, one person, will you save the village? So that’s essentially public relations. Maybe the first recorded public relations writing.
Tom: Cool, although I’ll bet it was a problem way before that.
Shel: Oh, I’m sure it was. That’s just the first documentation we have.
Tom: It’s it’s a rather universal human thing. I think.
Shel: Yeah, but it’s interesting, because the Old Testament—and I’m not a particularly religious person, I see myself as spiritual, and I certainly believe there are entities out there that are bigger than humans, and in their capabilities—and communicate with them regularly. But the Old Testament also has the first instance I’m aware of documenting nonviolent civil disobedience, which is what I see as the primary level lever for social change. Not civil disobedience, but nonviolent resistance in general, it doesn’t necessarily have to be civil disobedience. You have this very interesting scene where Pharaoh was telling the midwives for the Hebrews go out and kill the male babies, and they come back and say, “we’re so sorry they have babies so fast we can’t get there in time.” That’s, as far as I know, the first time that anybody talked back to a Supreme Ruler and got away with it and and changed the outcome.
Tom: So are these early examples of guerrilla marketing?
Shel: Well, yeah, I would say, yeah, marketing of the social change movement.Both the cases. Yeah. Abraham was definitely being a guerrilla marketer in his argument about how many souls were viable to save a city. And the midwives Shifra and Puah were definitely using a guerrilla approach. I don’t know if you could call it marketing.
Tom: Okay. Fair enough. Well, Shel, thank you very much. I really appreciate getting to know you better, and I appreciate you taking the time to get to know me a little better, too. I will definitely do the things you recommend. I will order your Guerrilla Marketing to Heal the World book and read it also look at Perry Marshall’s book and look at your TED Talk, which I haven’t yet done but would be happy to do.
Shel: Great. On the Going Beyond Sustainability site, you’ll find on the book page, there are links to a number of places to order it. One of them is me. In that way, you can get an autographed copy if you want one and another is IndyBound, which will hook you up with whatever independent bookstore you like to use.
Tom: So Amazon will not get me to Guerrilla Marketing?
Shel: Amazon will, but I prefer the people send their money to local bookstores, independents, rather than the one that’s trying to drive them all out of business.
Tom: Fine, I’m happy to do that, too. I don’t suppose you mentioned you as a possibility. Okay, is there any chance I can order one directly right now?
Shel: Sure. Let me get my cell phone, and I can take your credit card information.
[transaction details removed]
How to Find Shel’s and Tom’s Videos
Tom: In the meantime, I presume I can find your TED talk by just going to TED Talks and typing in your name?
Shel: It’s actually easier to go on my speaking page and find it there, because it is on the TED site but it’s really hard to find there. It’s not indexed, for some reason.
Tom: Okay. Can you send me a link to your speaking page?
Shel: Absolutely.
Tom: Please do. And in the meantime, yes, if you would kindly take a look at the human life expectancy channel, if you can, if if you’re so inclined, it would be great if you could subscribe to that, so you’ll get to see the new, videos as they come out and even more importantly, share whatever thoughts you might have. And, by the way, the negative thoughts are probably the more valuable.
Shel: Okay. I’ll open that up on my browser.
Tom: So if you could say, Hey, Tom, you are jumping off of a cliff here, don’t do this, or you know that sort of stuff. That’s the kind of feedback that I actually most need, and would appreciate at this point.
Shel: Yeah. And similarly, if you see any big holes to poke in my TEDx, please let me know.
Tom: Well, I gotta believe people have been poking if they’re going to poke since 2014. So I don’t know if I’m going to come up with anything new. But I’ll definitely look at it with interest.
Shel: Great. Cool and groovy. Well, this was fun, and you know there’s I think the ways that we might work together will evolve, using the word on purpose, over time.
Tom: Yeah, that’s great. That sounds great. Let’s do that and let’s just kinda be open to the opportunity.
Tom: But whatever case, real pleasure to meet you, Shel!
Tips on Booking a TEDx Talk
Shel: Likewise. And have you done a TEDx? You sound like you ought to have if you haven’t.
Tom: No, I have not I’d be wide open to it. But you know the opportunity hasn’t yet presented.
Shel: I don’t have any contacts for you. They’re all locally organized. But within Chicagoland, there’s probably at least 100 a year.
Tom: Yeah, I mean, that would be another great conversation if you’d be willing to have it. Which is how the heck do you get a TED Talk?
Shel: There are a couple of books out there [on getting a TED talk] that are not written by me that would be worth your while to read. I got mine by working with a local organizer and pitching her on various talks over a period of years. Right when I was starting to shift toward this work, she decided to organize an event, and I got in with a proposal. I already knew her. I’d been to a couple of the events she had produced. And I explained the overall concept and she said, “Yeah, let’s do that one.” So I don’t have any great secrets there except for persistence, and keep making—
Tom: The right person. Make the right pitch. If we’re modifying it. Right? Or finally finding out what pitch they’re looking for.
Shel: And TED talks don’t pay, by the way.
Tom: Oh, I had no expectation that they would, but they were—it’s possible that you could give me more advice on the find-the-right-person piece. Is all of that well-known? If I type in TEDx Chicago, am I going to find the contact and give her a call.
Shel: Probably, but you might have to play with your search query. I might do TEDx Illinois and TEDx Indiana, and just see what comes up. I mean, I imagine you’d be willing to drive 3, 4 hours to go give a TEDx and have that credential.
Tom: Of course.
Shel: So, yeah. Or TEDx near me. See what comes up. I don’t know how many are doing live events these days, and how many are doing virtual, or how many just folded their tents in the pandemic. But yeah, if this is sort of thing where you could get, you know, an intern or somebody in the Philippines to go do some research for you.
Tom: Yeah, thank you. I’ll look into that, too, because you’re right. I mean, I would love to do a TEDx, and I’ve certainly got a concept that’s broad enough and big enough to merit consideration.
Shel: And then the other thing I would say is, whenever one is convenient to you, go attend it, watch the sorts of things that work, and be also aware that if you get a gig that there’s significant time upfront because there’s coaching involved that is actually really helpful.
Tom: Yeah. Good.
Shel: Yeah, I mean, I’m a pretty experienced speaker, but I found that I benefited greatly from the coaching I got before my TEDx and before my Pecha Kucha, which is a different format where you have 20 slides in 6 minutes, 20 seconds each slide yeah, that’s one you—
Tom: Yikes. Yeah.
Shel: —don’t want to do without scripting. I normally speak off, not off-the-cuff, but I speak without a formal script, but for the TEDx and the Pecha Kucha, in order to fit the format, I scripted everything I was going to say.
Tom: Sounds great, thank you. Sure. I’ll look into that as well.
Shel: You’re welcome. All right!
Tom: Well, let’s keep in touch, and again look forward to hearing back from you. If you have any thoughts, and I suspect that, based on all I read, I may have a few things to come back to you with as well. Great, Shel.
Shel: Great.
Shel: All right! Thanks! Oh! And let me just grab the transcript before we exit, and I’ll send it to you.
This push says that pension funds must not be allowed to even consider any factors pertaining to ESG–Environmental, Social, Governance. It doesn’t say they have to make sure that ESG investments perform as well as non-ESG investments (which, often, they do). That would be a reasonable law to protect retiree pensions. But this one would bar fund managers from even considering anything involving ESG.
For decades, smart fund managers have been shifting investment toward ESG, and their reasons are fiscally sound. From avoiding corrosive investments in “stranded assets” like fossil-fuel or nuclear processing infrastructure that’s been plagues, by leaks, spills, explosions, etc. to avoiding ethics scandals that destroyed once-respected companies like Enron and Arthur Andersen, ESG investing makes so much sense that, as no less an authoritative source than NSDAQ notes,
The article goes on to list six factors in ESG investment growth and notes that even during the pandemic, “funds with ESG strategies outperformed traditional funds.2″ (Click the link to see the footnote sources, too.) This updates and reinforces the research I did when writing my 10th book, Guerrilla Marketing to Heal the World, a few years ago. Every single one of the dozens of studies I checked at that time showed that ESG criteria lead to better financial results.
Net flows into ESG funds available to U.S. investors have skyrocketed, totalling $20.6 billion in 2019, nearly four times the previous annual record set in 2018, [1] while ESG funds in Europe also attracted record inflows of $132 billion in 2019. [2]More than 70% of funds focused on ESG investments outperformed their counterparts in the first four months of 2020, [3] and nearly 60% of ESG funds outperformed the wider market over the past decade. [4]
One unintended consequence I haven’t seen addressed anywhere is the possibility of widespread rebellion by private investors that could put the whole pension system at risk, as stakeholders demand that funds embrace sensible, profit-driven ESG corporations in their portfolio choices while an inane law makes that commitment illegal.
I value the metaphor but want to talk about actual cars for a moment:
A client once gave me a ride in his Maserati. The thing that shocked me was how utterly silent it was at 60 mph. At that speed, it was about luxury, not power and noise–a Fast and Secure in your matrix. I think it would have been a different experience at 100+ mph.
I’ve generally favored utilitarian car choices–cheap, reliable, boring. Mostly Toyota Corollas (including the Chevy Nova Corolla clone of 1988). But twice, I’ve been the accidental owner of sport sedans–high-performance cars disguised as boring. I bought a used 1975 Fiat 131 four-door sedan in 1981 when I moved from the city to Western Massachusetts, because I didn’t know any better–and only found out that Fiats of that era were notoriously unreliable when it was already our headache. We bought it for $1500 as economy transportation.
Fiat 131 sedan: Clark Kent on the outside, Supercar in handling. Photo by by Bene Riobo via Wikipedia (Creative Commons)
It was unbelievably fun to drive–when it worked. We got the car at 65,000 miles, which is the prime of life for a Corolla. In the ~9000 miles/nine months we drove it, we had failures of the entire exhaust system, the entire brake system, even the bleeping steering column–and if it was cold, rainy, or snowy, we often needed a tow. We were young and broke, used to public transportation, and not prepared to be owning a money pit. We sold it as a parts car for $500 and were lucky to get it. The second was a 2004 Mazda 3 hatchback that we bought new, thinking of it as an economy car that was a little peppier than most. Turned out it only got 30 mpg. It was also really fun to drive, and reasonably reliable. I guess it would be a Hot Rod but with zero visual indication of high performance. We gave it to our kid in Metro Boston in 2018 when my stepfather was killed and we got his ultra-low-odometer Honda Fit, six years old, 14,000 miles, not at all fun to drive (underpowered even compared to a Corolla) but incredibly well-engineered for storage. Definitely in the Boring quadrant. We’re still driving it, along with a 2005 Corolla. Oddly enough, Raf only got about a year out of the Mazda, which started needing expensive repairs. But at least it was 15 years old when it started to go.
Do I regret trading fun-driving cars for reliable ones? Not at all. The genuine pleasure of ultra-responsive steering, braking, and acceleration was fun, but ultimately, for me, the purpose of a car is to get me someplace. Appreciating the engineering that made at least the Mazda both safe and fun was like visiting a friend who spent ten grand on a really good stereo system. I could take joy in the moment but didn’t feel a need to own it. We live relatively simply and spend more on travel than on material things.
But I certainly have my own areas where I will spend more to get significantly higher value. It was true when I spent $3K on a Mac in 1984, recognizing that the much shorter learning curve compared to a pre-Windows IBM PC was going to pay big dividends in my career as owner of a writing business–especially in being able to produce resume while-you-wait and know exactly what they’d look like before hitting the print button. And while I’ve found ways to keep the costs down, I stock our kitchen primarily with organic and local items instead of chemiculture frankenfoods shipped from far away.
So let me ask you: what luxuries do you value enough to pay significantly extra for, and why? My own two areas, as noted above, are both experience-based.
Travel
I love travel because (at least the way we do it), it gives us chances to experience the world differently–to see different perspectives, different approaches to common problems–kind of like looking across from your chosen career to what the standard procedures are in some completely unrelated career (and what lessons can be found there).
Travel, for me, often involves staying with locals. But even if I’m not doing homestays, when I travel, I make a point of finding ways to connect with local people. I take public transportation, shop at independent local markets, wander through ethnic neighborhoods, strike up conversations, eat in places frequented by locals, take guided walks led by rangers, historians, and naturalists, visit artisan workshops…I don’t spend much time in the classic tourist areas.
And the insights I’ve come away with include noticing that…
Iceland’s non-vehicle power needs are met almost entirely by renewable hydro and geothermal (even as far back as my 2011 visit).
Quito has a public transit system (that I’ve since seen several other places) that combines the advantages of buses and trains, using dedicated rights-of-way and raised boarding platforms (aligned with the bottom of the bus door) that require turnstile-entry so when the bus comes, it can board much faster because all the passengers have already paid and no one has to climb stairs.
Peru and Guatemala figured out intensive high-altitude agriculture many centuries ago, and the Incan and Mayan agronomists were as sophisticated as any modern research team.
In much of the developing world, reuse and recycling are so integrated into daily life that nothing is thrown away if it has an iota of value remaining.
Judaism–and thus the Christianity and Islam that derived from it–has enough parallels with Hinduism (other than the schism between monotheism and polytheism) that it tells us there were active trade routes between South Asia and the Middle East thousands of years ago.
Two visits to Israel and Palestine, 28 years apart, gave me the chance to gain much greater knowledge on the conflict, and how it might be healed in ways that felt just all around. My wife and I met with the founder of an Orthodox Jewish peace movement, a Palestinian-American blogger who taken had moved to Ramallah and become a Palestinian citizen despite the restrictions on his movement this entailed, a man born in the 1930s who clearly remembered his entire village being evicted from the place they’d lived for generations, even right-wing Israeli settlers.
All of these observations find their way into my world view–and my consulting practice.
Food I’m willing to spend considerably more money for a fabulous food experience. I’d much rather pay $20 for a memorable meal in a restaurant featuring local specialties than $4 for fast food that’s indistinguishable and unmemorable. I shop local and organic because it offers both superior taste and superior health and nutrition. I buy fair-trade chocolate and farm eggs because I can enjoy their wonderful taste–and also I enjoy knowing that I am NOT propping up a system based on child slavery (non-fair-trade chocolate) or animal cruelty (industrial eggs).
But I will also find bargains! One of my favorite meals in my life cost 75 cents and fed two of us: we were in the Mexican heartland, walking to a national park. We inhaled the aroma of fresh tortillas and stopped into the tortillarilla to buy half a kilo of still-warm corn tortillas. At the little neighborhood market, we found a large, perfectly ripe avocado. We took our finds to that park, sat under a giant poinsettia tree, and enjoyed a feast that I still remember as divine. This was way back in 1985 and burned into my memory, happily, for ever–one of many wonderful food memories I keep there.
And What About You? So, once again, I’ll ask you: what luxuries do you value enough to pay significantly extra for, and why? Please share in the comments.
