Category: Activism

By Posted on Posted in Activism, Corporate Social Responsibility, Energy & Sustainability, Green Marketing, Marketing Techniques and Philosophies, media-general, Politics, propaganda, Protests and Crackdowns, Transparency vs. Secrecy Tagged with , , , , , , , , , , , , , , , , , ,

My friend Tad Hargrave wrote a great post about magnetic marketing, in which he claimed:

There are only three types of potential clients you will ever experience: responsive, neutral and unresponsive.

  • Responsive people will come across your work and light up. They’ll get excited and want to sign up and hire you after learning a little bit about you. They’ll be curious, want to know more and ask you a lot of questions. These people are a ‘yes’ to what you’re up to in your business.
  • Neutral people will listen to what you have to say but they won’t react much. They’ll sit there in your workshop politely and take it in. But they won’t sign up for much. They may be cordial and listen respectfully but they for sure won’t seem ‘into it’ like the responsive people do. These people are a ‘maybe’ to what you’re up to in your business.

  • Unresponsive people will actively pull away, show disinterest, might even be rude. These people are a ‘no’ to what you’re up to in your business.

I think there’s a big difference between those who are unresponsive and those who respond with hostility. So I posted this comment:

Let me “bend the magnet” a bit more and take your analogy to its logical fourth category: those who are actively opposed to what you’re doing. You and I as marketers in the green/socially conscious/cool and groovy/progressive activist space will not only attract the cool and groovy people–we’ll repel the Hummer-driving, cigar-smoking, GMO-loving executive at Monsanto or the local nuclear power plant to the point where they might actually speak out against us–just as WE have spoken out against THEIR actions.

And I’m fine with that. Quite frankly, they are a way to gain the attention of those people in in the uninvolved category, who may be within their orbit but have never thought about these issues. They’re a doorway into media coverage, and give us legitimacy in the eyes of reporters (and their readers) because these big important corporations are actually acknowledging and discussing out issues. And every once in a while, lightning actually strikes and some of them start examining the issues and taking action on our side of the fence (as Walmart has—for its own profit-driven reasons—on sustainability, for instance).

I think of my experience as one of 1414 Clamshell Alliance members arrested on the construction site of the Seabrook, NH nuclear power plant, trying to keep the plant from being built, back in 1977. New Hampshire’s governor at the time, Meldrim Thomson, and William Loeb, publisher of the largest newspaper in the state, the Manchester Union-Leader, called us “the Clamshell terrorists.”

Yet not only had we all pledged nonviolence, we had all actually undergone training in nonviolent protest and joined small, accountable, affinity groups (which continued to function after our arrest); it was a precondition for participation.

Governor Thomson kept the Clamshell prisoners incarcerated in National Guard armories around the state for about two weeks. When we emerged, we found we’d:

  • Birthed a national safe-energy movement based in nonviolent civil disobedience
  • Rapidly and throughly raised consciousness about nuclear power plant safety (and the lack thereof)
  • Created a climate where, unlike previous accidents that had gotten little or no coverage, the Three Mile Island meltdown in 1979 (and later catastrophic failures at Chernobyl and Fukushima) became front-page news.

Seabrook did go online, so we failed in our immediate goal. BUT in an era where former President Richard Nixon had called for 1000 nuclear power plants in the US, Seabrook was the last nuclear power plant to go on line in the US other than Shoreham, NY, which was shut down after preliminary low-power testing and never supplied the electrical grid. I believe the opposition of Thomson and Loeb to our movement helped make it a mass movement, just as the overreaction against civil rights and anti-Vietnam War protestors helped those movements gain strength.

What do you think—do we need our enemies as much as our friends? Can we “ju-jitsu” their hostility into a benefit for our cause? Do you have a great example, either form your own work or something you’ve heard about somewhere? Please leave your comment below.

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By Posted on Posted in Activism, Energy & Sustainability Tagged with , , ,

Environmental groups have been saying for years that fracking for natural gas or oil puts our water supplies at risk. Yesterday, the Washington Post quoted an internal memo from an unnamed employee, corroborating that the methane gas showing up in the water in Dimock, Pennsylvania is fracking-related:

The previously unreleased document from an employee at the Environmental Protection Agency’s regional office found that drilling or fracking, in which water, sand and chemicals are shot underground to free trapped gas, caused methane to leak into domestic water wells in Dimock, Pa. The findings contradict Cabot Oil and Gas Corp., which drilled in the town and said the explosive methane gas was naturally occurring.

Dimock’s evil, explosive water is featured in the movie, “Gasland.”

Future generations might forgive us for squandering our oil and gas, especially once we have moved, planet-wide, away from dirty fossil-fuel and nuclear energy sources. But they will NOT forgive us for squandering and polluting our precious water.

It is time for us to say, “enough.”

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By Posted on Posted in Activism, Business Ethics, Corporate Social Responsibility, Ethics-International, Green Business, People Helping People, Social and Economic Justice, travel Tagged with , , ,

I can think of no better way to celebrate July 4th this year than to acknowledge the huge honor my hero and friend Dean Cycon, CEO of Dean’s Beans in Orange, MA recently received.

Dean Cycon, CEO, Dean's Beans, jamming with musicians in Rwanda
Dean Cycon making music in Rwanda

Dean Cycon is the most ethical business owner I know, and the only person to be a guest twice on the business ethics radio show I hosted and produced for four years, from 2005 to 2009. Dean has done 100% organic and fair trade coffee and cocoa since the day he opened his company, which he located in a depressed area where jobs are scarce. Dean not just funds but also actively partners with people in the villages that supply his coffee to do “people-centered development” projects, led by the folks who live and work in those villages. He also partners with local charities in western Massachusetts to create private label coffee they can sell as fundraisers. Oh yes, and he’s also the author of one of my favorite travel books: Ippy Award gold winner Javatrekker: Dispatches from the World of Fair Trade Coffee (Chelsea Green, 2007). And he’s a fun guy who hasn’t let success interfere with his playful spirit.

And now, OMG, Dean Cycon has been awarded one of the most prestigious honors in the world: the Oslo Business for Peace Award, also known as the alternative Nobel Prize for business. The award judges are actual Nobel Laureates, including microlending pioneer Prof. Muhammad Yunus, winner of the Nobel prize in Economics in 2006, and Prof. A. Michael Spence, winner of the Nobel prize in economics in 2001. Dean is one of five honorees, and the only American. All I can say is, he richly deserves it.

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By Posted on Posted in Activism, Advertising, Demographics/Psychographics, Marketing Techniques and Philosophies, Marketing Trends/News, Politics Tagged with , , , , , , ,

Aaargh! Tomorrow is an election day in Massachusetts. We’ve been getting calls for months, but today, its completely out of hand.

–> In the past two hours, from 6 to 8 p.m., I have received FOUR calls. Two from Democratic Party volunteers, one human from the National Writers Union and one NWU robocall. This doesn’t count the barrage of calls over the past week and earlier today.

In an era where the NSA can read our phone logs, I don’t understand why the Democrats and their allies can’t run a “merge-purge” to eliminate duplicates. That technology has been part of the direct-mail world since the 1970s.

If Republican Gabriel Gomez wins tomorrow against Democrat Ed Markey, I’d wager that it was because the Dems over-called to the point of harassment, and turned people off. Since there are more Democrats than Republicans by a huge margin, more Democrats than Republicans will get annoyed.

Personally, I have a low regard for Mr. Gomez and a reasonable degree of agreement with many of Congresman Markey’s positions. And so I will vote Democratic tomorrow. But I also have a ery low opinion of repeat intrusion marketing. I will vote for Markey despite the campaign’s tactics, and not because of them.

As a marketer, I hope the campaign can survive its own excesses.

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By Posted on Posted in Activism, Politics Tagged with , , , ,

It is worth remembering that the Boston Tea Party of 1773, which was one of the sparks leading up to the American Revolution, was as much a reaction against the corporate greed of the British East India Tea Company—the most powerful corporate monopoly of its time—as it was against overreach by the British monarchy.

Yesterday, the Senate keeled over in front of their corporate masters, represented by the NRA, despite overwhelming public support for the tiny steps toward sensible gun policy. How can anyone make a coherent argument that criminals or crazy people should be able to walk into a gun show and buy a weapon of mass destruction without getting a background check? And yet the Senate balked at this simple and sensible little step, just two days after the Boston marathon bombing.

You need a license to cut hair or drive a car. We have a long list of behaviors that are subject to government regulation. Why can’t the federal government take even the slightest step toward sanity around gun control? Assault weapons are far more dangerous than a barber’s shears and shavers.

My conservative friend Ted Cartselos thinks gun control will happen state-by-state, as it did in Connecticut. But Connecticut is a liberal, northern state, still reeling from the Newtown tragedy. I can’t see that happening in, say, Mississippi.

Let me state clearly: I am not opposed to gun ownership per se. In the rural community where I live, most of my neighbors—good, friendly, caring people—have guns. But there’s a big difference between a hunting rifle or a personal-protection pistol and an assault weapon that has no defensive purpose.

Voters will remember this betrayal. We, the people, have the right to walk down the street or go to school or shopping mall without some lunatic coming after us with an assault rifle. Let’s invoke the spirit of our wise revolutionaries from 200 years ago and say no to corporate intersts and their government bootblacks that trample on our rights.

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By Posted on Posted in Activism, Peace and War, People Helping People, Shel's Personal Life Tagged with , ,

This is very personal to me; my son’s college is about a mile from Copley Square.

He was fine, but he and a group of friends decided to walk home (several miles) rather than take the train as usual.

9/11 was also very personal. I was one connection removed from at least two people who were killed, and it took me two frantic weeks to find out that my ex-housemate from my Brooklyn days, who was at that time living just two blocks from the WTC, was all right.

But what made me want to write tonight was not those deep personal connections. It was a question by my friend @PeterShankman, founder of HARO, about how he can talk about this sort of random violence to his daughter, due to be born in a few days.

My answer, I admit, talked around his question rather than going straight for the center. I wrote:

We explained to our young kids (now 20 and 25) why we were bringing them to protest various wars and injustices and environmental atrocities, and to talk of the importance of NOT accepting evil, that we could always do SOMETHING and whether it worked or not was less important than that we did not turn a blind eye.

Interestingly enough, they both have been involved in social justice work quite a bit. My daughter defended a nerdy male classmate against bullies when she was six, and my son was also six when he organized a children’s fundraiser for Save the Mountain, the environmental group my wife and I started that actually did save our local mountain. I was and still am very proud of them.

I do feel that one of the things we did right as parents is to inculcate our kids both with a sense of social justice and with the knowledge that they can actually have an impact. These were lessons I got from my own mother, the late Gloria Yoshida; as a young mom in New York City, she was one of the white volunteers civil rights groups could call upon to find out if that “already rented” apartment was REALLY rented, or if it was only off the market if a black family came to look at it.

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By Posted on Posted in Activism, Peace and War, Politics, propaganda, Protests and Crackdowns, Shel's Personal Life Tagged with , , ,

The organizers of a rally to protest Karl Rove’s appearance at the University of Massachusetts tonight opened the microphone to anyone who wanted to talk. I hadn’t planned to speak, but I felt I had something to share with this crowd of 150 or so, most of them in their 20s.

My remarks went something like this:

Back when I was a teenager protesting the Vietnam War, we had a president named Richard Nixon. We thought he was pretty conservative—but his record is to the left of Barack Obama.

Obama blows with the wind. He feels the breeze of the Tea Party—but he doesn’t feel us. We have to ‘have his back’ when he does the right thing—and make a lot of noise when he doesn’t.

Richard Nixon brought us the Clean Water Act, Clean Air Act, the Environmental Protection Agency, detente with the Soviet Union, a newly opened door with China…

Barack Obama took nearly three years to get us out of Iraq, failed to close Guantanamo (and hasn’t tried very hard), escalated drone strikes, backed away from his early rhetoric on climate change, and refused to provide the deep change he was elected to bring.

Even on his signature issue, health reform—one area where he was actually willing to act presidential–he wouldn’t even talk about the real reforms, like single-payer. Yes, I know he has done many good things, and I now he’s been battered by a hostile Congress. But he could have done much more, if he’d enlisted the support of progressives around the country.

And not only has he failed to undo most of the policies of the Rogue State Government of George W. Bush, he has let the treasonous, anti-moral crooks and liars of the George W. Bush administration, including Karl Rove, walk free.

Obama is weak and susceptible to public opinion. Yet, only the opinions of the right-wing fringe seem to sway him—because the left does not understand how to pressure politicians. We elected him twice, and we can get him to listen to us. But for that, we need different strategies and much much better framing.

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By Posted on Posted in Activism, Arts & Entertainment, Diversity, General Commentary, language, media-general Tagged with , , , , , , , , , , , , ,

Recently, a local high school was targeted by an out-of-state hate mail campaign because it chose to produce “The Most Fabulous Story Ever Told,” a gay and lesbian retelling of the Bible by Paul Rudnick. Protestors from various church groups promised to picket the performances. The story even made the Huffington Post.

It happened that the school producing the play was Pioneer Valley Performing Arts Charter Public High School, where both my children attended some years ago—a school known for its fabulous (reference intended) theater and dance departments. We’ve continued to attend many of the school’s performances even though my younger child is already a sophomore in college.

So of course, both to defend freedom of speech in the Pioneer Valley and to enjoy a night of theater we knew would be terrific, we attended. And we were gratified that in addition to the antigay protestors, a goodly multitude of pro-performance church groups were on hand to lend support.

The interesting thing is…if you accept the basic premise that gay and lesbian couples exist (and, in this play, were present at creation and right through modern times)—there’s almost nothing blasphemous in the play, which centers on Adam, through the ages, trying to find meaning in life. His questioning is very much rooted in the Old Testament tradition of prophets arguing with God. The whole alternate world is set in motion by a Stage Director (female, in this performance), which makes it clear from the get-go that this is an imaginary theatrical universe within the universe we all now, as opposed to any real redefinition of Biblical history. I found exactly one scene that fundamentalists might object to: 30 seconds out of a two-hour play that imply the Christ child was born of the play’s lesbian couple—and even this keeps the virgin birth intact.

Of course, the vast majority of those who protest this play wherever it is performed have never seen or read it. Fundamentalism, of any religion, leaves no window for dissenters and questioners.

By contrast, I just saw a 1999 movie called “Dogma,” a low-budget flick with a superstar cast (including very young Matt Damon and Ben Affleck as a pair of very foul-mouthed sin-avenging angels on a killing spree, George Carlin as a shady, street-tough Catholic Cardinal in New Jersey, Chris Rock as the delightful unknown 13th Apostle, and Salma Hayek as as a celestial being-turned-stripper). Early in the movie, we see Damon in an airport lounge, casting deep doubts about God’s existence into the mind of a confused Catholic nun. After she leaves, Affleck points out the irony that Damon’s character has known God directly.

An angel who kills with an assault weapon is only one of the many blasphemies—not all of them violent. The reimaging of several different pieces of the Jesus story as well as the portrayal of God will no doubt raise a few eyebrows among the faithful. Hundreds of people die in this funny but very gory film.

Now this is a movie that many Christians and religious Jews would find blasphemous all the way through—if they can stop laughing long enough to reflect on it. And yet, I didn’t remember any protests around it!

But Google has a better memory than I do; there were protests, actually. In fact, Disney’s Michael Eisner cut the film loose from his empire, under pressure from the Catholic League. Not only that, but the film’s director, Kevin Smith, infiltrated one of the protests—what a brilliant publicity move! He wrote and spoke (quite humorously) about his experience on this page, which also includes a TV news report of the protest, where he got recognized and interviewed.

I can understand that a film about a couple of angels cursing and shooting their way through modern America would upset people. But what does it say about our culture that people also get upset about sincere and committed expression of same-sex love?

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By Posted on Posted in Abundance and Prosperity, Activism, Energy & Sustainability, Innovation, People Helping People, Technology Tagged with , , , ,

I’m a glass-half-full kind of guy. Especially when I see evidence all around me of brilliant minds hard at work solving “intractable” problems, I freely admit that I’m an optimist. The human capacity to destroy ourselves is eclipsed by the human capacity to creatively collaborate, and to dig ourselves out of the mess.

And since writing is what  do, I’ve wanted to do a big-picture book on this, for many years. Last month, I started writing an essay on this, and I think it will evolve into the proposal for my ninth book.

To give you a bit of inspiration on this snowy afternoon (here in Massachusetts, anyway), I want to share two sentences from a section of the essay entitled “Throw Away Assumptions”:

Assumption, 18th century: humans can travel no faster than the fastest horse. Reality: humans aboard the International Space Station have traveled at 17,247 miles per hour; future technologies such as warp-space drives and tesseracts, imagined by speculative fiction writers, could potentially take us orders of magnitude faster.

Shifting our attitudes from the impossibility of going more than 15 or 20 miles an hour to hurtling through space at more than 17,000 mph took a couple of centuries. With today’s future-think mindset, solving the problems of the world ought to be a whole lot quicker. Especially considering the consequences of failure.

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By Posted on Posted in Activism, Energy & Sustainability, Politics Tagged with , ,

Last night’s State of the Union address laid out a strong progressive agenda, including a green jobs program.

It’s not new for President Obama to say the right things, but he tends to back down when it’s time to follow through. So we, the environmentalists, have to not just “have his back,” but apply some pressure. Obama moved to the right numerous times over the past four years, to mollify Republicans. It’s time for him to return to the left in order to mollify his progressive/environmentalist constituents.

And that will only happen if we create a political climate where he has to listen to us and act for us. So let’s get out there and create that climate.

If you can attend Sunday’s massive climate change rally in Washington, DC, that’s a great first step. If you can’t—thee are several solidarity actions around the country. Check this list to see if there’s a rally about catastrophic climate change near you.

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