Today, I encountered a post from an Internet friend who lives in Israel, urging Israeli Prime Minister Benjamin “Bibi” Netenyahu to bomb Iranian nuclear facilities.

The post made me feel queasy. My original response was a desire to scream and yell that this was racist. Fortunately, I had enough self-control not to give into that stupid and unproductive urge. I also didn’t want to start a firestorm of negative attacks on me because I had the temerity to disagree with a view that I felt was both racist and extremist. And yet I wanted to confront this way of thinking and not let it go unchallenged.

So instead, I thought for a couple of minutes about what type of response would actually be heard and not blocked out—what could actually advance a dialog. (I will confess that I haven’t always been skilled in that type of response, but I think I’ve gotten much better in the past several years.

And this is what I finally wrote—knowing that my friend is deeply religious, and that an appeal to his religious convictions might actually get through.

Even as poor a student of the Torah as I am knows that God does not want to see innocent blood shed. Your recipe for Bibi would leave hundreds of thousands dead and the Middle East–including Israel–in flames. Possibly the entire world. I urge you to think carefully about unintended consequences.

And amazingly enough, this actually did open a door for some mild and thoughtful dialog. Not a perfect outcome but one I could feel reasonably good about. I had used the marketing principles I teach, and given the right message for the audience.

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This is big: The Guardian reports from Davos that Unilever is actively considering going for B Corp certification.

If you’re not familiar, B Corp is a legal definition of a profit-making corporation set up to promote environmental and social responsibility rather than a primary goal of maximizing short-term shareholder value and damn the torpedoes. In other words, it is legally allowed to pursue the greater good, even as most corporations are restricted by law and their charters. Maryland became the first of 28 US states to pass B Corp enabling legislation, in 2010.

It’s still a new movement. Only 1203 certified B Corps exist in the world, as of late January, 2015. Unilever’s Ben & Jerry’s unit was one of the first B Corps, back in 2012—and Ben & Jerry’s CEO Jostein Solheim is leading the effort, apparently with strong support from Unilever’s sustainability-minded CEO, Paul Polman.

The B Corp certification process is long and arduous for an entity as complex as Unilever, one of the largest consumer products corporations in the world; it’s likely to take years. But just the act of engaging in the conversation is a game changer:

  • Unilever’s tacit endorsement of the B Corp movement confers legitimacy; if one of the largest and most successful business organizations in the world can embrace it , other companies will say, “perhaps we should look into this.”
  • The B Corp movement is still not very well known, compared to similar movements such as Fair Trade. With Unilever coming onboard, a lot more people in the business world will hear about it—and take it seriously.
  • It will provide Unilever with substantial marketing advantages for several years. If the company is able to harness them properly, it can expect to sway many now-neutral customers to Unilever’s vast portfolio of brands. (As a marketing and profitability consultant to green/socially conscious businesses and the primary author of Guerrilla Marketing Goes Green, I can speak with some authority on this :-). )
  • Most importantly, it will show the entire business world that corporations don’t have to be rapacious; they don’t have to put short-term gain above the earth and its citizens (human and otherwise). It could even provide major leverage to overturn the body of corporation law that says corporations are legally required to put short-term profit ahead of all other considerations. And since most business people actually do want to do good in the world and many have felt burdened by this charter, this could create a seismic shift throughout the entire business community. (Some on the hard left will disagree that most business people actually want to do the right thing. Go ahead; the comments field is waiting for you.) Of course, there are a myriad of profit-making opportunities out there for activist companies willing to create and market goods and services that meaningfully reduce hunger, poverty, war, catastrophic climate change, and other suffering—you don’t need to be a B Corp for that. But as B Corp certification slowly becomes the default, it will speed that change.

In short, I’m heartened and excited by this news, and wish them success.

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Yesterday, two long-awaited and seemingly unrelated milestone events occurred in the Connecticut River Valley of Massachusetts (where I live) and Vermont.

  1. Passenger train service was restored to Northampton and Greenfield, MA. The first commercial passenger trains since 1987 to use the Connecticut River tracks between Springfield, MA and Brattleboro,  VT made initial northbound and southbound runs between New York City and St. Albans, VT (a tiny village at the Canadian border). While only one train per day in each direction will make this run, it marks a rare expansion of long-distance passenger rail service in the US. Plans call for adding a stop at Holyoke, MA once that station is rebuilt in 2016, and there’s discussion of running several commuter trains a day at some point in the future—which would allow people to actually substitute train travel for driving.
  2. The Vermont Yankee nuclear power plant, opened in 1972,was taken off the grid and permanently shut down. This GE Mark I plant, which uses a reactor design nearly identical to Fukushima’s, has been operating unsafely since its earliest days—I’ve seen an excerpt from the long, long official government safety issues report of March, 1974, and it isn’t pretty—and illegally under Vermont law for nearly three years (since March, 2012).

The forces that created these two events were very different: government efforts for the train, a combination of citizen activism and market conditions for the shutdown. But several common threads across the wider map of society show that these victories are actually linked. Both were responses to growing perceptions that:

  • We need to think bioregionally
  • We have to create energy and resource sustainability
  • Both of these milestones will create the kind of economic impact we want to see: moving toward conservation, renewable, safe energy sources and transit-oriented development boosts, smaller, local businesses and encourages changes in consumer use patterns
  • Both are better for the environment (do NOT let anyone try to tell you that nukes are environmentally benign—the claim of lower carbon footprint is false if you count the entire fuel cycle, and the environmental consequences of an accident are catastrophic)
  • Citizens, individuals, can make a difference—in our use patterns as well as our advocacy
  • Change is possible, even when it looks hopeless

Of course, there’s more work to be done.

To make the train viable, they really need extend service to Montreal, as was true in the distant past. Reasonably priced service between NYC and Montreal  (also serving population centers en route: Bridgeport, New Haven, and Hartford, CT; Springfield, MA; Burlington, VT) will keep a lot more of the seats occupied and create economic viability that will be hard to find if the train ends in nowheresville. Even from NYC, when you count time driving to the airport, time at the airport, and time getting from the airport to an inner-city final destination, train travel within a few hundred miles would not be that much slower than flying, and a good deal more pleasant. From Northampton or Greenfield, MA, it’s a no-brainer. Rather than drive 40 or 60 minutes south to the airport and getting there 90 minutes before a flight, ride the comfortable train in the direction you want to go. By the time you would have boarded the plane, you could already be in central Vermont, half-way to Montreal.

And to really boost the economy without Vermont Yankee, we need even more activity on solar, wind, geothermal, deep conservation, etc. We have to make up the loss to the power grid, and replace the jobs the plant had provided. The good news? Investment in these technologies creates a lot more jobs—22 times as many if you count construction jobs, and 148 times as many permanent jobs—than the same expenditure in nuclear, and a lot of that filters down to the more economically marginal who can get good jobs in these sectors.

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I rather hoped we’d won the clean air vs. smokers fight. There’s certainly been huge improvement, but it crops up all over the place.

We were just in Panama, and were greeted at the airport with an optimistic sign announcing that it’s a smoke-free country. Not a reality, but I must say smoking was a very small inconvenience there. Far, far worse in many other countries I’ve visited.Welcome to Panama: Country Free of Tobacco Smoke (Sign in Panama City International Airport)

One of the things I’m really proud of in my life is that I initiated the first nonsmokers’ rights regs in Northampton, Massachusetts, back in 1983. We made restaurants set aside 25% of seating area for nonsmokers, and within a few years, not only had most restaurants gone nonsmoking, but a whole lot more had opened and they were drawing from a 50 mile radius–because once they didn’t have to gag on other people’s smoke, a whole lot more people started going out to eat! Actually, the very first bit of activism that I can remember engaging in, at age THREE (yes really), was taking cigarettes off the coffee table and breaking them in half, during a party my parents were throwing. It wasn’t out of malice but out of a very clear sense of self-protection.

From there came a lifetime of social and environmental activism. I just turned 58 this week, so I’ve been at it for 55 years! It;s nice to be able to claim a few victories, one of which was that nonsmoking law more than 30 years ago.

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I saw “42” when it came out and liked it a lot.

It is hard to stay focused on changing the world when you look around and see not only the same battles all over again, but in many cases the same increasingly elderly activists joining those battles. For me, the wave of youth activism that started with Seattle in 1999 and crested with the Occupy movement–and will return when we least expect it—is very exciting, because it means there IS a critical mass for social change one and two generations younger than us.

I also avoid burnout by regularly thinking about all the areas where we HAVE made progress. And while police violence is an area that needs a LOT of work (since the 1960s, I haven’t understood why they reach for bullets instead of stun guns first), I think about what it was like for blacks in South Africa, Rhodesia, and the American South in my own lifetime…the way the environmental movement has gone from fringe to mainstream…the shattering of the idea common when I was a kid that the only appropriate careers for women were teaching and nursing and domestic work…the relatively new understanding that domestic violence and hate speech and school bullying are crimes we don’t have to tolerate…the string of fallen-dictator dominoes around the world, from throwing off the shackles of colonialism in Africa to the Arab Spring. (We may not always find the replacement governments an improvement, but the truth is, when the people say ENOUGH, governments topple and there is a brief space for something better. Once in a while, as in Mandela’s South Africa, that better thing actually emerges victorious.)

In other words, I look around and I see that within the brief span of my own lifetime (I turn 58 on Wednesday), we’ve made very real change on many fronts, even if it feels like we’re running in place or even backsliding.

These are what gives me hope and keeps me working for peace, justice, and the planet.

The above is my response to a friend posting her response to the movie, “42,” about Jackie Robinson and the integration of baseball. She wrote,

Black Lives Mattered in that struggle against racism in baseball–perhaps the beginning of the civil rights movement…Sixty years later, same struggle. Oh, God help us win this time ’round. Does the arc of justice bend?

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I got sucked into a debate on Facebook following a high school classmate’s posting a meme of some of Obama’s  economic achievements: Dow Jones increasing from 7949 to 17,830 (that’s more than 124 percent, if I’m figuring correctly); unemployment down from 7.8 to 5.8 percent; GDP from NEGATIVE 5.4 to POSITIVE 3.5 percent; and consumer confidence from 37.7 to 94.5 percent from the time Obama took office.

But as these kinds of discussions often do, it quickly turned toward non-economic politics. And good progressive that I am, I put in this comment:

Robin, you wrote, “OH I know Bush had his share of crap also but at least he proudly and openly loved this country.” I am sorry, but if loving your country means bringing it illegally into wars under utterly false pretenses, wrecking the economy, suppressing dissent (continued, to his shame, by Obama), instituting torture, dissipating international goodwill, etc., this is a “love” that needs serious social-work intervention. When an abuser says “I love you and I’ll never hit you again,” we’re skeptical. Bush was an abuser.

The person I quoted than asked me if I didn’t remember 9/11, and wasn’t Bush justified in going to war. She also asked me if I was “also a Jewish Democrat that thinks Obama is good for Israel or do you care”

I responded:

1. Of COURSE I am aware of the horrors of 9/11. I spent two weeks afterward trying to find out if my ex-housemate from Brooklyn days was OK; she was living two blocks from the WTC (she was uptown at the time, fortunately, and now lives in Colorado). And I’m one degree of separation from a couple of people who died that day. BUT Bush made war on Iraq, which had absolutely nothing to do with it (it’s well documented that Bin Laden and Saddam hated each other)–and, it turned out, didn’t have WMDs either. The terrorists were mostly Saudi. Afghanistan, along with Pakistan, actually did shelter the terrorists–but the appropriate response to a criminal conspiracy and criminal acts is not to destroy an entire country but to go in with a police action, capture the perps, and put them on trial. You talk about “an arrogant and narcisitic man who has tunnel vision and refuses to listen to the American people.” That would describe several US presidents, including both Obama and Bush, as well as Nixon, among others. I was out there as part of the largest peace demonstrations in history, urging Bush NOT to make war on Iraq. It was totally predictable that this would only create instability, blow away our foreign allies, and provide lots of recruitment material for terrorists. I think the Iraq war may be the worst foreign policy debacle of all US history.

2. As for Israel: I was just there this summer, and spent a LOT of time talking to all sides (including my Israel-right-or-wrong West Bank settler family members). This is not a simple situation, but ultimately, the repression and racism from Israel against the Palestinians is a far more destabilizing influence. Netenyahu’s policies do not encourage peace. They inflame hatreds. Then the Israelis cry that the Arabs hate us. There have been horrible crimes on both sides–but revenge is not the answer. Somehow, we have to get past that and make peace, as happened in Ireland/Northern Ireland and South Africa. Wallowing in the hatred just boils the cauldron harder. I do think that the majority of Israelis AND Palestinians actually want peace–but the extremists on both sides look for any wedge they can. I take hope from groups like Combatants for Peace and Neve Shalom, and it made me very sad today to hear that a joint Jewish-Arab school was torched by anti-Arab extremists. You make peace with your enemies, not necessarily your friends. Obama showed some leadership early in his presidency and then largely ignored the whole issue. He should show some more.

So, at the risk of throwing kerosene on the flames, let me ask you: what do you think of these two presidents’ foreign policy legacies? I will not censor dissent, but I will block name-calling and uncivility—so play nice, but tell me what you think.

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To lose Pete Seeger so soon after Nelson Mandela–two great champions of justice and democracy! If you want to know the true definition of an American Patriot, it’s spelled P-e-t-e  S-e-e-g-e-r. Not only was he an extremely talented musician and a devoted rabble-rouser on a host of social, labor, and especially environmental causes–for which he suffered greatly in the 1950s and ’60s–and not only can he claim a major role in cleaning up the Hudson River and co-founding the amazing Clearwater sloop and organization and folk festival…he was one of the most humble people I’ve ever met.

I used to see Pete Seeger at the Clearwater Revival, wearing a volunteer shirt and picking up trash. I got to bang a few nails with him once as he was building the Woody Guthrie (one of I think three small boats he built along with the Clearwater and the Sojourner Truth). And I interviewed at least once, saw him perform dozens of times live and numerous more on TV–growing up as a public television kid in New York City, where once the blacklist was lifted, he was frequently found on Channel 13–and hung out with him at some People’s Music Network conferences. He helped start PMN, started Sing Out! magazine, the Newport Folk Festival, a bunch of environmental and peace organizations, and many other ventures for the public good.

His 1963 Carnegie Hall concert is one of the 10 albums I’d absolutely insist on having if I were stranded on a desert island with one CD holder. Among other things, it contains the best of his dozen or so recordings of Wimoweh, long before that other group made it a top-40 hit. I own many other of his records, but that one is a standout.

 

And Pete walked his talk. Though he could certainly have afforded much grander housing, he lived for the last many decades in a small cabin outside Beacon, New York, on his beloved Hudson River, heating with wood he chopped himself. Though he could have gotten all wrapped up in ego, he spent his entire life championing newer musicians. He helped bring Bob Dylan and Tom Paxton to the world’s attention, as well as later songwriters like Dar Williams and many others.

Pete was one of three amazing lifelong activists born in the spring of 1919 who I knew personally. Miriam Leader (not much known outside of her various home communities) passed about a year ago. And Frances Crowe continues her active work for peace, justice, and the environment. The world is richer because these three people with giant hearts walked its ground. Goodbye, Pete, and thanks for all you’ve done to make my life richer. You’re probably already starting to organize amongst the angels ;-).

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Progressives can be a gloomy lot. Too often, we focus on all the things wrong with society, all the problems we need to fix. I say “we,” because I’ve certainly done my share of that global kvetch.

But every once in a while, we actually win a major victory. I’ve been actively involved in a few of them, and I have to tell you, they feel great.

One of my favorite members of Congress, Rep. Alan Grayson (D-Fla) knows the importance of celebrating our victories. He sent out an e-mail with the headline, “Hey, We Progressives Won Something.”

I opened the e-mail and discovered what we won: we didn’t go to war against Syria. And Syria destroyed its chemical weapons stockpile, under international supervision. The massive outcry of opposition certainly helped us get there.

Grayson gives us a lot to celebrate:

Let’s celebrate the war that never happened.

Let’s celebrate NOT having to hold sad and somber funerals for young Americans who would have lost their lives fighting in Syria.

Let’s celebrate NOT having to nurse and care for the wounded veterans who would have returned from the U.S.-Syrian war.

Let’s celebrate Congress NOT having to appropriate billions of tax dollars in emergency spending to support U.S. military operations in Syria.

Let’s celebrate NOT having to attend bitter marches protesting the U.S. war in Syria.

Let’s celebrate NOT having to rebuild Syria’s roads and bridges and schools, so that we can have a shot at rebuilding our own.

Let’s celebrate peace.

We won the battle, and the military-industrial complex lost the war.

We should be proud of our victories, because our victories matter. I know that politics sometimes can seem discouraging right now. Progressive often seem to lose, and lose frequently. But, you know what? Sometimes we win. And when we win, we save lives. We promote equality. We serve the cause of justice. We improve people’s lives.

(You can read Alan Grayson’s whole essay at this blog.)

Indeed, we do! Our actions–as individuals, and especially when we band together–actually do make a difference. Think how much poorer the world would be if the likes of Nelson Mandela, Lech Walensa, Wangari Maathai (the tree-planting woman of Kenya, who won a Nobel Prize for her work establishing a greenbelt in her country), Gandhi, Gray Panthers founder Maggie Kuhn, and Martin Luther King, Jr. had not walked it.

And you don’t need to be an activist. The world is richer for the presence of scientists like the brilliant energy strategist Amory Lovins, who is still very much alive–and Jonas Salk, Rachel Carson, and George Washington Carver, who are not…writers like Harriet Beecher Stowe, Alice Walker, and even Chicken Soup’s Jack Canfield (his The Success Principles is the one self-help book I regularly recommend)…and ordinary people whose names you won’t recognize, who turned their lives into blessings for the world. I’m going to honor one of those unknown heroes by name: my late mother, Gloria Yoshida, who was a civil rights volunteer in the 1960s. If a black person was told an apartment had already been rented, my 5’3″ white, Jewish mom was one of the people who would go and try to rent it afterwards. I remember her yelling at our own landlord, who towered over her, and looked pretty ashamed as she lit into him because “you just don’t want to rent to them because they’re black.”

That family history made it easier for me to take on a long list of causes over the past 40 years–even organizing the movement that saved a threatened mountain while all the “experts” said “this is terrible, but there’s nothing we can do.”

What are YOU doing to make the world better? Please share in the comments section, below.

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Buying local. Worker co-ops. Neighborhood resiliency. Community control. Does it feel overwhelming trying to track and sort out all of these community economy movements and buzzwords?

Writer Laura Flanders, Yes Magazine, and GritTV have collaborated to make it easier for the rest of us. They’ve launched a new feature called Commonomics, and the first installment is a nice roundup of some of these trends, told through the stories of people whose stories rarely make it into mainstream media.

The initial installment is called “Welcome to Commonomics: How to Build Local Economies Strong Enough for Everyone,” and OI recommend reading it.

 

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I revisited a post I’d written on election reform, back in 2007. In that post, I listed seven specific steps the United States could take to make its elections more representative and relevant.

But I left out a huge one—did I think back then, that it was so obvious it didn’t need to be listed?

Getting. Money. Out. Of. Politics.

That means not only repealing the wretched anti-democratic Citizens United decision, but much more. It means making politicians once again responsible to the people, and not to well-funded lobbyists. It probably means public funding of candidates, and limits on the dollars that can be spent. Ideally, it would mean an end to TV advertising of smear ads, and replacing them with a list of candidate websites (not just the largest parties but any party that achieves an agreed threshold of support) where people could learn the candidate’s positions on actual issues—in more depth than attack sound bites.

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