Category: Abundance and Prosperity

Looking at abundance as not necessarily monetary–how to get your needs met and desires fulfilled without necessarily needing money to do it.

By Posted on Posted in Abundance and Prosperity, Activism, Demographics/Psychographics, Diversity, Energy & Sustainability, General Commentary, Innovation, language, People Helping People, Politics, poverty, Protests and Crackdowns, Psychology, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , , , , ,
interracial couple in US flag regalia
interracial couple in US flag regalia

As the United States of America marks its 244th birthday today, it’s a good time to look at the state of this nation.

The US was the first modern constitutional democracy, just shy of 26 years earlier than second-place Norway. That’s a terrific achievement that makes many Americans proud–including me. But the founders of this country were White, male property owners, some of whom saw human beings as part of their property. And the democracy they created was an unequal one that gave voting rights only to White, male property owners. It took all the way until the Voting Rights Act of 1965 to extend that franchise all the way down to Black women in all parts of the segregated South.

Americans think of ourselves as a “can-do” people. Over the course of its history, the US has often been in the vanguard, with the rest of the world playing catch-up later. The US was especially good at technology, pioneering innovations ranging from the interchangeable parts that made mass production possible to the amazing moon missions that took less than seven years from JFK’s speech at Rice University to Neil Armstrong’s “giant leap for mankind” as he became the first person ever to set foot on the lunar surface, to enormous leadership in green energy from the 1970s into the 1990s.

And Americans often see ourselves as the greatest country in the world. In many ways,  that image is correct. We have amazing natural and scenic resources, a wide diversity of people, cultures, ecosystems, and more. We are very resilient, even scrappy at times. We have a democracy that has not only lasted but expanded. We’ve birthed may popular movements for justice and liberation, and experiments in new ways to form community, that went around the world.

As one example, it’s hard to imagine the LGBT movement globally without the strength of that movement in the US starting in 1969 with Stonewall. Stonewall didn’t magically spring up out of nowhere. Little-known homosexual-rights advocacy groups like the Mattachine Society (for men) and Daughters of Bilitis (for women) had been around since the 1950s. The Gray Panthers, founded in Philadelphia, took on agism. Disability activists pushed through the Americans with Disabilities Act.

But we also lead in many areas where leading isn’t a good thing. 73 percent of US homicides involve a firearm, and per capita firearms ownership is more than twice the number of #2 Yemen. The US is the only country to have more guns than people. We have the highest healthcare costs in the world but far from the best outcomes. And of course, new cases of Coronavirus are raging in the US, while Europe and Asia have done a much better job on control.

And despite the perception of American exceptionalism–that we’re a beacon to the rest of the world–there are many areas where the US is far, far below “the best in the world.” This could be a much longer list, but here are a few examples:

The US has enabled an enormous transfer of wealth from middle-class and working-class people to the 1 Percent. People of color have faced numerous additional institutional barriers to participating in that wealth.

The US has also been a hotbed of hatred, where for centuries, people have been attacked and often killed for their real or perceived skin color, religion, ethnicity, sexual orientation, and other factors. The FBI’s most recent statistics, for 2018, document 7,120 hate crime incidents (this list taken verbatim from the site):

  • 59.5 percent stemmed from a race/ethnicity/ancestry bias.
  • 18.6 percent were motivated by religious bias.
  • 16.9 percent resulted from sexual-orientation bias.
  • 2.2 percent stemmed from gender-identity bias.
  • 2.1 percent resulted from bias against disabilities.
  • 0.7 percent (58 offenses) were prompted by gender bias.

My guess is that these terrible statistics don’t even count police murders of people of color.

What is the Real America?

Technically, America is much more than the US. It’s everything from the northern tip of Alaska to the southern tip of Argentina–and Americans live anywhere within. But right now, I’m just talking about the US.

And the answer is…all of the above, and more. Our diversity is part of our resilience and our strength. But our education (in school and out, and that includes social media) tends to sharpen our existing divisions and make it hard to find people who disagree with us–let alone have those meaningful, structured conversations that explore how we can work together with people who are not like us.

And it hasn’t helped that the current president has repeatedly and publicly embraced racism,  misogyny, ableism, and difference, while promoting suppression of real news and science, monolithic social mores that ignore or (sometimes even physically) attack different perspectives, and dictatorships in other countries. A president who has put children in cages, essentially closed the borders to legitimate asylum seekers (long before COVID), slashed the safety net, appointed a likely child abuser to the Supreme Court, and made a mockery of our cherished democracy.

This Moment: A Time for Action

Many things are changing in our society this year:

  • The pandemic has changed the way we interact–and created a ridiculous ideologically based divide between those who take precautions and those who don’t
  • Anger around police mistreatment has created a mass movement
  • COVID has shown that our entire society can pivot, that all those “impossible”changes around issues from climate change to racism are actually less drastic than what we’ve already changed

In short, the cauldron is bubbling. What emerges depends on what we put in–but this could be a time to Make America Great, finally.

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By Posted on Posted in Abundance and Prosperity, Corporate Social Responsibility, Democracy, Diversity, Eco-friendly, Environment, General Commentary, Innovation, People Helping People, Politics, Social and Economic Justice, Technology Tagged with , , , , , , , ,

An article called “Build Back Better,” offered eight ways we can mitigate the climate crisis as we reopen. It’s on the Singapore-based Eco-Business site (often a wealth of fresh thinking to my American eyes)

I’d only read a couple of paragraphs when I got the idea to start a community on the theme of building back better—but not just for climate change. I envision a portal with resources and ideas to create better futures in criminal justice/policing, nonviolent defense, immigration, equitable housing, transportation, community food self-sufficiency, education, the work world, democracy… There’s a ton of great stuff out there, but I’m not aware of a one-stop resource that crosses silos, and disciplines, reaches people with a wide range of passions, interests, skills, and demographics, and has the power to create change.

While it certainly builds on the work I’ve been doing for several years at Going Beyond Sustainability, I see it as a community project that would seek ideas both from thought leaders/subject experts and from “ordinary” people (none of us is actually ordinary; all of us are unique).

And use social media, press outreach, and other tools to get it in front of leaders in government, business, academia, nonprofit, etc. After all, every major site started small, even Google, Amazon, Facebook, and Twitter. Using the power of the Internet, this could evolve rapidly to a place that journalists and politicians turn to for sources and advice.

I got so juiced that I stopped reading, ran off to GoDaddy, and scooped up build-back-better dot net (not using the domain syntax because there’s no site up yet so I don’t want it clickable). Most of the more obvious variations were already taken, which tells me there could be some traction in the concept. Only after I secured the domain did I go back and finish reading the article. UPDATE, JULY 9: I’m now thinking it might be better to come up with a cool, brandable single-word name (and I have a few possibilities in mind)–rather than a three-word name whose meaning isn’t all that obvious.

So…who wants to play? If it’s going to fly, it’s going to need volunteers:

  • Thinkers and doers: researchers, authors, activists, business and community leaders, students, etc., who could post ideas-in-progress and let the community help those ideas evolve into workable solutions
  • Web designers who can handle complex threading and submission forms that allow people to submit and subscribe by specific idea, by topic heading, and overall—and who have a deep understanding of Internet security and SEO
  • Topic leaders who are experts in their subject and can moderate submissions so the spammers, trolls, and nut-jobs have to play someplace else—but who will put up actual ideas that are submitted in their area, even if they personally don’t see them as workable. (That would be an ideal opportunity to help them think their idea through. Post the submission and immediately post a comment that doesn’t put down the idea but grounds them in reality, with questions like “have you thought about what could happen if…?” “Do you think this could also be useful in (a different discipline)?” “What resources would this
    Residents of Wadajir, Somalia attend a meeting on community policing. Photo by David Mutui, courtesy Wikipedia Commons

    require and how would you go after them?”

  • Influencers (including journalists, bloggers, marketers, people operating successful online communities, people with a big fan base or lots of social media connections) who can bring the site to the attention of their networks
  • Revenue generators who would work on commission to raise money for hack-proof site operation, and eventually raise enough to start paying volunteers

Obviously, this is only a preliminary sketch. If you’d like to be part of this, use my contact form (on my sister site, Going Beyond Sustainability) to get in touch.

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By Posted on Posted in Abundance and Prosperity, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, People Helping People, Socially Responsible Investing Tagged with , , , , ,
Singapore's Marina Bay. Photo courtesy Wikipedia Commons.
This challenge is based in Singapore. Photo courtesy Wikipedia Commons.

Just found this announcement as an ad on a story I clicked on in Eco-Business, an Asian environmental newsletter that often has cool and unusual stories. If you have a project needing funding in urban food production, circular packaging, or decarbonization that could work in an urban tropical area like Singapore, get thee over to The Livability Challenge page. RIGHT NOW.

Finalists in The Liveability Challenge 2020 could secure the following:

• Up to S$1 million in funding by Temasek Foundation•
• 1-year venture building package at The Circularity Studio •
• A mentorship with Closed Loop Partners •
• A spot in TXG Sustainability Business Accelerator Program •
• and more to be unveiled •

I have not vetted and have no more information other than what’s on that page. But if you enter and get selected, I’d love to know that you heard about it from me. In fact, if you have a cool idea like that and have no interest in the contest or aren’t chosen, please share it. If I like your idea, I’ll give you a brief marketing consultation, no charge. And I might ask if I can feature you in an article or blog post. Of course, I won’t disclose your idea to anyone without your written permission.

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By Posted on Posted in Abundance and Prosperity, General Commentary, Gratitude, People Helping People, Shel's Personal Life, Social and Economic Justice, Talking to the Other Side Tagged with , , , ,

Healing

Sand Mandala by Anandajoti Bhikkhu from Sadao, ThailandThis year, healing will have both a personal and a global component, starting with a deeply moving experience in mid-December. In August, 2018, my stepfather was in the crosswalk in front of his apartment, on his way to his daily 3-mile jog. He had activated the flashing light and was making his way across when a driver, looking at the GPS on the phone in her lap instead of the road, struck and killed him.

On December 16, 2019, we finally got our day in court. In collaboration with my sister and my wife, we had submitted a statement more than a year earlier saying we didn’t feel incarceration would serve any purpose, and we proposed instead that the driver perform community service by speaking about distracted driving to audiences that would include high school students. This came out of our belief in restorative justice, and not out of any human connection with the defendant.

But that connection came when we went to court. I read my statement and added some unscripted thoughts based on information that had come to light since I’d submitted it. She read a deep and sincere apology. We both cried during our statements.

After she was sentenced to three years of probation with 200 hours per year of community service, half of it speaking, I went up and hugged her, and then we all (the defendant, my wife and I, and our respective lawyers) found a meeting room and spent about 40 minutes together, forging a connection that I think will be lasting. Before the hearing, I never in my wildest dreams thought we might become friends. Now I think that’s quite possible.

I wrote up that day in some detail in the Gratitude Journal I’ve posted daily on Facebook since March, 2018. And I heard from several people that my account was one of the most moving things they’d read in a long time. The Gratitude Journal, by the way, has deepened my life in many ways, but that’s for another time.

I don’t think it’s a coincidence that this hearing was a day after Shonali Burke sent out her newsletter with her three Brogan words, and that she and I have been emailing about her newsletter, and my promise to her that if I came up with the words, I’d share them with her.

So that’s on the personal side. Let’s touch on the global side of healing.

For me, healing is bound up with justice. All of the work I do to make the world better has both a healing component and a focus on justice. Whether I’m attempting to help heal an ill individual (I do send prayers when asked), a threatened ecosystem, or a rift between very different communities with different culture and values, these two parts will be there.

And especially when there’s so much division and even hatred in our society today, it’s very challenging to find the positive, find the places of agreement, and work outward from there to mutual respect even though our conclusions–coming out of those widely divergent values and cultures–may be so different.

This has been a challenge my entire adult life, starting when I was 17 or 18 and at a demonstration at a military base near my college in Ohio. I found myself drawn to the fences, where a few of us were starting to talk with the soldiers on the other side of those chain-links. And I found that this felt really powerful.

I’m far from an expert in cross-barrier dialogue, but I find that the more I do it, the easier it gets. Even with my limited skills, I work really hard to find ways for people who disagree to talk and listen with each other. And the opportunities are all around us. Over these fifty years, I’ve had conversations not just as a progressive talking with conservatives but also as a Jew talking with Arabs and Muslims, a bisexual interacting with and educating both straights and gays (separately), a believer in conscious capitalism working with socialists who have absolutely no use for the business world, a believer in minimum standards of living for poor people who gets into ardent discussions with uber-capitalists who think anyone can claw their way out of poverty, a techno-klutz among geeks and a whiz kid among Luddites. Some of these have been highly structured, others are casual conversations.

As I said, opportunities for dialogue are all around us.

I hope you’ve enjoyed my three words and the rationale and goals underpinning them. You’re welcome to share this with friends and colleagues–and to post your own three words in the comments.

If you missed the earlier posts, please click to read Part 1, Clarity, and Part 2, Justice,

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By Posted on Posted in Abundance and Prosperity, Branding, Business Ethics, Business-general, Copywriting, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Innovation, language, Marketing Techniques and Philosophies, Other, People Helping People, poverty, Psychology, Shel's Personal Life, Uncategorized Tagged with , , , ,

Every year, bestselling author and social media visionary Chris Brogan challenges his huge reader base to come up with three words to provide focus for the coming year. This year, I decided to take the challenge for the first time since 2016. And this time, I’m going to emblazon them on a printout in huge type, and post it where I can see my words every day.  My three words are:

  1. Clarity
  2. Justice
  3. Healing

Clarity

The first three lines of an eye chart
I’ll discuss Justice in Part 2 (with lots of links(), and Healing–including  a deeply personal experience that happened to me this month–in Part 3.eye chart reminds me of having clarity in this year of 20//20 Clarity, 2020 AD

The year 2020 reminds me of 20/20 vision: seeing with perfect clarity. While I don’t expect to achieve perfect clarity, even with the new glasses I’ve just been prescribed ;-), I do want to focus on seeing and acting as clearly as possible.

It’s been several years since I changed the focus of my business toward helping other businesses (and other types of organizations such as nonprofits) find the sweet spot where profitability intersects with environmental and social good.

I now market myself as the person who can help any organization discover opportunities to do go in the world by creating, identifying and re-purposing, and/or marketing profitable products and services that turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance.

I’ve gotten a lot clearer in my messaging since starting this quest in the summer of 2013, since giving my TEDx talk in 2014, and even since publishing my 10th book, Guerrilla Marketing to Heal the World, in 2016 (which Chris Brogan endorsed, along with Seth Godin, Jack Canfield, and many others).

But I’m still nowhere near as clear as I need to be about:

  • Who wants to pay me to do this work?
  • Which services they most want, and to achieve what goals?
  • How to set a price structure that’s fair both to solopreneurs and large corporations? 
  • Who do I most want to serve?

I’m beginning to figure out the answers. I’ve settled on pricing based on the size of the organization, which seems reasonably fair because larger organizations are more complex and therefore a task such as a marketing plan our outlining a product development campaign will take a lot more of my time–but I’m not sure I’ve got all the bugs worked out yet. I’ve realized that I’d rather work with small entities than large ones, but I am very open to being farmed out by a larger entity to their smaller customers, suppliers, or business units–and to the larger entities sponsoring me in other ways, such as funding my speaking to organizations that can’t otherwise afford me.

Hopefully, seeing that message of clarity on the wall of my workspace every day will inspire me to figure all this out, and to make my message so clear that everyone understands exactly how I can help and why it’s important.

 

I’ll discuss Justice in Part 2 (with lots of links), and Healing–including  a deeply personal experience that happened to me this month–in Part 3.

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By Posted on Posted in Abundance and Prosperity, Activism, Business-general, Consumer Issues, Democracy, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Frugality/Frugal Fun, General Commentary, Green Business, Green Living/Green Lifestyles, Innovation, People Helping People, Politics, Social and Economic Justice, Socially Responsible Investing, Technology Tagged with , , , , , , , , ,
Child brushing teeth (FreeImages.com)
Child brushing teeth (FreeImages.com)

We always hear from conservatives that they don’t see how we can possibly afford universal health care, let alone the Green New Deal. Thus, as a public service, I’m listing five ways (among dozens if not hundreds) we can locate the funds. This is not even pretending to be comprehensive (or in any sort of order), and I’d love you to add your favorite in the comments.

  1. Eliminate the private for-profit insurance system, which jacks up the price. According to The New Republic (2015), this is costing us between $375 billion and $471 billion per year. The savings in getting rid of the middlemen would more than cover the increase in taxes.
  2. Cap doctors’ salaries at something reasonable and generous. I’ll pull a figure out of the air: 200K per year for generalists, 300K for specialists—but it could be higher or lower.
  3. Eliminate the crazy subsidies and price protections in so many industries, and particularly fossil and nuclear fuel, Big Pharma, highways and bridges to nowhere, and chemiculture-based Big Ag. We are subsidizing all sorts of things that should not be subsidized! Our policies should support the changes we want society to make (but right now, our policies interfere with those changes.
  4. Cut the military budget down to the expenditure of China (the country second on the list). Right now, the US is spending an obscene $649 billion per year (2016) to “defend” 329,345,285 people (more than the next seven countries combined). Yet China manages to protect 1,420,615,635 people, more than 4.3 times the US figure,  with military spending of just $146 billion (2016), or less than a quarter overall, less than a sixteenth per capita. So if the US slashed military spending by 75 percent to match China’s, it would still be spending more than four times per person than China does. Surely that would be enough to protect ourselves!
  5. Increase the tax rates for multimillionaires and for multinational megacorporations. Under Eisenhower, the top marginal tax rate was 91 percent; now it’s less than half, just 37 percent. Meanwhile some of the most successful corporations pay zero income tax even while decimating local economies built on mom-and-pop retailers; In 2018, Amazon managed to double its profits from $5.6 billion in 2017 to $11.2 billion, and paid zero income tax both years. Lets end socialism for the rich.
  6. Do a Marshall Plan-style investment program to convert the entire nation to safe, clean, renewable energy; the upfront cost will be quickly amortized by energy savings AND healthcare savings, since we’ll be eliminating major causes of asthma, emphysema, etc. Plus, the cost of converting to solar, wind, etc. will drop way down, as economies of scale kick in. Even without a big government investment in converting the whole economy, solar and wind prices are now often compatible with or even better than fossil or nuclear power sources.

So next time you meet someone who wonders how to pay for the world we want, this article gives part of the recipe. Readers, please add your own favorite ways to find the money for these improvements, and please include a source for your data.

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By Posted on Posted in Abundance and Prosperity, Corporate Social Responsibility, Democracy, Energy & Sustainability, Environment, Gratitude, Innovation, People Helping People, poverty, Psychology, Social and Economic Justice Tagged with , , , , , ,

One of Seth Godin’s recent posts was a fascinating look at framing problems. He cited nine factors that make it easier to address them.

Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.
Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.

Riffing on two of the nine, I wrote him this letter (I’ve done some minor editing for clarification since sending it to him):

Non-chronic–rationalization is our specialty, and the reason we learn to rationalize is so that we don’t go insane when faced with long-term, persistent issues. We bargain them down the priority list.  

Solvable–see that earlier riff about rationalization and chronic problems. If a problem doesn’t seem solvable, we’re a lot less likely to stake our attention on it.

Maybe this is one key to why I haven’t yet really made a full transition to marketing myself as a consultant at the intersection of profitability and solving *chronic* problems such as hunger, poverty, war, and catastrophic climate change. I have done some messaging on these problems being solvable even though they are millennia-chronic, other than climate change, which is only 200 years old as a major problem. But maybe they still feel too big and scary for most people to see themselves as part of the solution. 
And yet, in our brief lifetimes…

A lot of the progress is very recent, and I think much of the credit goes to the eight UN Millennium Development Goals (adopted in 2000) and their successors, the  17 UN Sustainable Development Goals (SDGs) (adopted in 2015),

So here’s the question: What advice would you give me in marketing my consulting, speaking, and writing to a population that is so shut down about solving these massive problems that they don’t see the progress we’re actually making? (And may I quote your answer in the blog?)

Shel Horowitz – “The Transformpreneur”(sm)

<End of my letter to Seth>

I got back a one-sentence reply agreeing that we’re making progress and noting that the progress happens more easily when we tell those stories.

So, here’s your opportunity to go where Seth doesn’t go. Let’s get a nice discussion going on how we can convince people that we can–and should–solve long-term, systemic, chronic problems. Please leave your comments.

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By Posted on Posted in Abundance and Prosperity, Corporate Social Responsibility, Democracy, Diversity, Eco-friendly, Energy & Sustainability, General Commentary, Green Living/Green Lifestyles, Peace and War, People Helping People, Politics, poverty, Psychology, Social and Economic Justice, Technology Tagged with , , , ,

Surely, we can build a better future with technology instead of focusing on autonomous drone delivery of a latte 9 blocks away in San Francisco.

—Seth Godin, December 31, 2018

On New Year’s Eve, Seth Godin riffed on an ambitious list of 23 problems we can focus on solving. A few of my favorites:

Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.
Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.

1. High efficiency, sustainable method for growing sufficient food, including market-shifting replacements for animals as food
2. High efficiency, renewable energy sources and useful batteries (cost, weight, efficiency)
8. Useful methods for enhancing, scaling or replacing primary education, particularly literacy
12. Gene therapies for obesity, cancer and chronic degenerative diseases
13. Dramatic leaps of AI interactions with humans
14. Alternatives to paid labor for most humans
15. Successful interactions with intelligent species off Earth
17. Cultural and nation-state conflict resolution and de-escalation
18. Dramatically new artistic methods for expression

Seth’s list fascinates me because it uses technology as a jumping-off point to solve social problems. Most of us don’t think of technology that way; too often, we think of technology only in terms of lifestyle issues (I don’t even want to label them as problems). Go back to the quote at the very top of this post to see what Seth says about that!

I’m one who does think of technology this way. I’ve written frequently about using technology to turn hunger and poverty, war, and catastrophic climate change into abundance, peace, and planetary balance.

And like Seth, I think we actually can solve these huge problems. As he writes,

[This list seems ridiculous until you realize that in the last few generations, we created vaccines, antibiotics, smartphones, GPS and the Furby].

Not to mention viable solar power, conflict resolution based on deep listening, the ability to access the world’s entire written or pictorial knowledge base from devices the size of a watch, a vast increase in the quantity and quality of organic food…

So I let Seth’s list percolate in the back of my brain for a week.

Here are a few I’d add:

  • Peace: no more armed conflict as a way to settle grievances, anywhere—and this means diplomats must be trained deeply in nonviolence theory and practice, using not just academic but also empirical hands-on problem-solving and creative thinking
  • Nonviolent, respectful conflict resolution taught from preschool through college as a required subject, and reinforced through adulthood in the media, the court system, and government—among other things, that means no longer glorifying actual or threatened violence or presenting it as a way to solve problems in film, TV, or literature
  • New tools for genuine democracy: governments at all levels from village to planet that work for the benefit of their entire population while minimizing any restrictions on personal freedom to act in any ways that don’t harm others, that are based not in who pays the candidates the most but in how each government unit can benefit its population (including the non-humans) and the ecosystem (macro and micro)—this also means ensuring that votes are free and fair, honestly and accurately counted, and allow all citizens to participate
  • Two-way or multiple-way communication with many plant as well as animal species—maybe even with bacteria—not just by a few outliers, but as other languages people could study
  • At least 50 percent urban community food self-sufficiency: even our most paved-over spaces, like New York City,  should be able to supply 50 percent or more of their own food, using rooftops, windowsills, traffic islands, public green spaces, etc. (This will require cleaning up pollution using plant-based filtration, first—and ending sources of ongoing pollution from fossil-fuel-powered vehicles, buildings, and powerplants)
  • Complete conversion to clean, renewable, non-fossil, non-nuclear power sources within five years for new construction or manufacture, and fifteen years to phase in the conversion of existing buildings and vehicles
  • Elimination of all forms of slavery, including not just sex trafficking (Seth’s #3), but also sweatshops, child slaves picking cocoa beans in Africa, prison labor at far below minimum wage…
  • Speaking of prison—isn’t it time we had more humane ways of dealing with criminals and sociopaths?
  • Exploration of space in ways that honor the ecosystems, not to rape and plunder their resources but to expand our knowledge, develop laboratories for alternative ways to design a society, and perhaps find other intelligent life forms we can communicate with and learn from, as Seth notes in his #15 and #23
  • And because not everything has to be so ambitious and grandiose, making email useful again. Figuring out a way to eliminate spam while letting legitimate messages through, even if people write about subjects like marketing or cancer of a the mammary system using the b-word, but keeping the real junk out. That’s actually pretty ambitious, because the only way it’s likely to get done is with a huge leap in artificial intelligence technology—in other words, this is one application of Seth’s #13.

Like Seth, I’ll ask, “What’s on your list?” Please leave a comment whether it’s your top few or a longer list. If comments are closed (which they do automatically after a certain time), write to me at my contact form, https://greenandprofitable.com/contact/, and use the subject, Blog Comment: Seth’s List. I’ll get them posted here.

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By Posted on Posted in Abundance and Prosperity, Diversity, Ethics: General, Gratitude, language, Marketing Techniques and Philosophies, Psychology, Shel's Personal Life Tagged with ,

“In a world that seems like chaos, your reflections are rebellious, daring and needed.”

My birthday sparked a lovely exchange with a devoted fan of the daily Gratitude Journal I’ve been posting on Facebook since March (and plan to turn into a book). She gave permission to post her comments, but not her identity. Hers are in regular type, and my responses are in italic:

Happy Happy Birthday! And I love all the gratitude and aha moments that you share. That level of reflection is an art unto itself. Sometimes being present is the best present we give to ourselves and others. HAPPY BIRTHDAY! Celebrate well!

Thanks for your sweet and thoughtful message. It means a lot that the work I do here is appreciated by you and others.

It really is. And what a journal to capture the rollercoaster that is that life-is-so-daily, so stand up for what you believe in, get outside to appreciate the places around you, love your people and carpe diem.

You teach us and re-affirm that with every post. In a world that seems like chaos, your reflections are rebellious, daring and needed.
Your posts remind all your readers that little moments matter, that meals matter, that who we spend time helping matters, that community is important. All those messages are needed in the cacophony of today’s world.

And that’s exactly why I do it! I believe that modeling the world I want to live in actually does help create that world. I try not to attack people personally even as I vehemently disagree with them (though some in the current administration, as well as some of the trolls, make that very challenging). I try to share more posts about people repairing the world than destroying.


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By Posted on Posted in Abundance and Prosperity, Branding, Business Ethics, Business-general, Consumer Issues, Corporate Social Responsibility, Customer Service as Marketing, Democracy, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, language, Marketing Techniques and Philosophies, People Helping People, poverty, Psychology, Social and Economic Justice Tagged with , , ,
We hear lots of talk about being customer-centric—but then we see far too many examples of companies that DON’T walk their talk. I still remember seeing a sign inside a Blockbuster Video store, maybe 20 years ago, talking about their empowered employees. I went up to the counter clerk and asked permission to snap a picture of the sign; I wanted to use it as a positive example in the customer service section of the marketing book I was writing—and the clerk said I’d have to call corporate headquarters. What kind of empowered employee is that? I was so disgusted I never set foot in another Blockbuster.
Most companies will need to make three shifts at the same time to become truly customer-centric. All three are challenging but bring very big returns.
  1. Create a culture where employees feel valued and listened to—where what they do makes a difference. Empower them not just to fix customers’ problems but to harness their own creativity to create preemptive change. IN the trenches every day, employees often have the best ideas for improving things. But they will only share those ideas if they think management will pay attention and that they won’t get punished in any way. No matter how crazy an idea may seem, give it a full airing. Often, you can modify it to be practical, and implement those pieces. Consider implementing a reward system for any idea. The reward doesn’t have to be monetary. It could be as simple as naming the employee with the best idea, or with the most ideas, Employee of the Month. However, if the idea saves or makes the company a big pile, the originator should get a money reward too. For hierarchical companies, this means letting go of command-and-control and making line employees feel that management really wants their ideas—which can be discussed in public meetings/assigned to study/IMPLEMENTATION committees and NEVER dismissed out-of-hand by a manager either 1:1 or in public. This takes training, of course.
  2. Really listen to your customers. Don’t just wait for them to complain. Go out and ask them what they love about working with you, and what they’d like you to improve—and why.

    A woman on a customer service call, taking handwritten notes
    A woman on a customer service call, taking handwritten notes

    Treat this seriously and publicize the way their suggestions become innovations (including honoring them by name, if they consent). Not only will this show how responsive you are, it encourages more people to jump in with their own ideas.

  3. Align your company with a higher purpose. If people feel that you’re making both a difference and a profit, they will become much more enthusiastic Employee turnover drops while productivity goes up, customer retention increases, and you might even become a media darling. For instance, can you identify, develop, and market a profitable product or service that actually helps turn hunger and poverty into abundance, war into peace, or catastrophic climate change into planetary balance?
  4. Bonus tip, because I like to overdeliver: shift from a scarcity to an abundance mindset. Replace “yes, but” with “yes, and”: expand the possibilities, build off that suggestions until you’ve co-created something wonderful. Then go implement it!

Need help? This is what I do in my consulting, writing, and speaking. I’m really good at finding opportunities for almost any company to “do well by doing good” (old Quaker saying): to find profitable niches that make the world better, and to create the products and services to fill those niches. Here’s my contact info. Want to learn more? Drop by https://goingbeyondsustainability.com/ and have an explore.

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