Category: Psychology

By Posted on Posted in Abundance and Prosperity, Branding, Business Ethics, Business-general, Consumer Issues, Corporate Social Responsibility, Customer Service as Marketing, Democracy, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, language, Marketing Techniques and Philosophies, People Helping People, poverty, Psychology, Social and Economic Justice Tagged with , , ,
We hear lots of talk about being customer-centric—but then we see far too many examples of companies that DON’T walk their talk. I still remember seeing a sign inside a Blockbuster Video store, maybe 20 years ago, talking about their empowered employees. I went up to the counter clerk and asked permission to snap a picture of the sign; I wanted to use it as a positive example in the customer service section of the marketing book I was writing—and the clerk said I’d have to call corporate headquarters. What kind of empowered employee is that? I was so disgusted I never set foot in another Blockbuster.
Most companies will need to make three shifts at the same time to become truly customer-centric. All three are challenging but bring very big returns.
  1. Create a culture where employees feel valued and listened to—where what they do makes a difference. Empower them not just to fix customers’ problems but to harness their own creativity to create preemptive change. IN the trenches every day, employees often have the best ideas for improving things. But they will only share those ideas if they think management will pay attention and that they won’t get punished in any way. No matter how crazy an idea may seem, give it a full airing. Often, you can modify it to be practical, and implement those pieces. Consider implementing a reward system for any idea. The reward doesn’t have to be monetary. It could be as simple as naming the employee with the best idea, or with the most ideas, Employee of the Month. However, if the idea saves or makes the company a big pile, the originator should get a money reward too. For hierarchical companies, this means letting go of command-and-control and making line employees feel that management really wants their ideas—which can be discussed in public meetings/assigned to study/IMPLEMENTATION committees and NEVER dismissed out-of-hand by a manager either 1:1 or in public. This takes training, of course.
  2. Really listen to your customers. Don’t just wait for them to complain. Go out and ask them what they love about working with you, and what they’d like you to improve—and why.
    A woman on a customer service call, taking handwritten notes
    A woman on a customer service call, taking handwritten notes

    Treat this seriously and publicize the way their suggestions become innovations (including honoring them by name, if they consent). Not only will this show how responsive you are, it encourages more people to jump in with their own ideas.

  3. Align your company with a higher purpose. If people feel that you’re making both a difference and a profit, they will become much more enthusiastic Employee turnover drops while productivity goes up, customer retention increases, and you might even become a media darling. For instance, can you identify, develop, and market a profitable product or service that actually helps turn hunger and poverty into abundance, war into peace, or catastrophic climate change into planetary balance?
  4. Bonus tip, because I like to overdeliver: shift from a scarcity to an abundance mindset. Replace “yes, but” with “yes, and”: expand the possibilities, build off that suggestions until you’ve co-created something wonderful. Then go implement it!

Need help? This is what I do in my consulting, writing, and speaking. I’m really good at finding opportunities for almost any company to “do well by doing good” (old Quaker saying): to find profitable niches that make the world better, and to create the products and services to fill those niches. Here’s my contact info. Want to learn more? Drop by https://goingbeyondsustainability.com/ and have an explore.

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By Posted on Posted in Abundance and Prosperity, language, People Helping People, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , ,

Since March, I’ve been writing a Gratitude Journal every day and posting it on Facebook. I’ve gotten a lot of benefit out of doing this, and I make the time no matter how busy I am, and no matter how rotten a day I’ve had. Even the worst days have things I can appreciate.

My 214th post, written for October 24, 2018, brought this comment: “you folks have an amazing life. i am fairly jealous of all you do.”
 
Here’s how I responded:
We do lead an amazing life. But rather than jealousy (and I know you’re speaking in hyperbole), think about what steps you can take to have a more amazing life. Here are a few ideas to get you started:

1) Decide, consciously, to have a happy life; this is something I did in my 20s and I always refer to it as my best decision ever. Even better than my wonderful marriage—because it made that marriage a success.

happy people leaping for joy
happy people leaping for joy
2) Frame things positively. This gratitude journal is an example: I had to find good things to say the day we lost a Peru vacation day when our connecting flight from Ft. Lauderdale was canceled, the day [Supreme Court nominee Brett] Kavanaugh was confirmed, and even the day Yoshi [my stepfather] was killed by a careless motorist as he crossed in the crosswalk with the flashing light engaged. Seek out the benefits of every experience.
3) Dedicate one four-hour block per month (to start) to do something amazing. Climb a mountain, go to a spa, start a movement to change something you don’t like…whatever. Everyone can find that much time to create amazingness in your own life.
4) Dedicate some small bit of time every day, even 15 or 30 minutes, to doing something you love and that feels important: read a book, get a little time outside, cook a cool new food…endless possibilities.
5) Notice and appreciate the beauty of ordinary things. I find one of the things I get out of the Gratitude Journal is I’m always on the lookout for what I’m going to write about, so I pay a lot more attention to the beauty around me, and take pictures to help me remember and share that beauty.
And here’s a sixth I should have included: have something in your life that’s bigger than you and gives you purpose. Mine is to help businesses identify, create, and market products and services that address things like hunger, poverty war, and catastrophic climate change–and make a profit. When I discovered this purpose, at age 57, I felt like I finally had an answer for “what do you want to do when you grow up?”
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By Posted on Posted in Activism, Democracy, Diversity, Ethics in Government, Ethics: General, language, Politics, propaganda, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , , , , , , , ,

 

#WeBeleiveHer demonstration supporting Christine Blasey Ford -Northampton, MA, 9-27-18. Photo by Shel Horowitz
#WeBeleiveHer demonstration supporting Christine Blasey Ford -Northampton, MA, 9-27-18. Photo by Shel Horowitz

This month, in my newsletter, I’ll be reviewing Our Search for Belonging: How Our Need to Connect is Tearing Us Apart, by Howard J. Ross with Jonrobert Tartaglione. Ross, of course, wrote well before Brett Kavanaugh was nominated to the Supreme Court. But as I was reading, the relevance of his work to the Kavanaugh/Ford hearings stood out for me.

I am a survivor of childhood sexual assault. The attack happened when I was 10 or 11, but I didn’t tell anyone until I was 16. That didn’t make it any less real or any less painful. It was the defining trauma of my life.

The Senate hearings brought something home to me:

White, straight men with economic privilege attacked Dr. Ford for speaking out, for not speaking out right away, for not presenting enough evidence (when the Republicans refused her attempts to call witnesses or have an outside investigation). White, straight men with power were in such a great rush to vote in someone who made obvious lies under oath and may well have been a serial sexual assailant that they belittled her and lionized him. Meanwhile, white, straight men without economic privilege made death threats against her and forced her from her home. White, straight men defended the high school and college rape culture even while accepting Kavanaugh’s unconvincing explanation that he was far too pure to have participated in that oppressive culture–despite considerable evidence to the contrary on his own calendars and yearbook.

In Ross’s paradigm, those white straight men have set up an us versus them situation. They’ve turned Dr. Ford–and by extension, any survivor of sexual assault, including me–into “other”–something to marginalize, ignore, and/or discredit (my choice not to say “someone” is deliberate, because dehumanizing is a lot of what happens in these “other” situations). While both the Left and the Right engage in this kind of behavior, from my point of view, the Right uses the tactic both more viciously and more consistently).

Watching the highlight video clips, I found Ford quite credible. Watching Kavanaugh attack her, I perceived a sense of entitlement, attempts to dehumanize, and even the tired old tactic of calling the whole thing out as a partisan attack–not to mention that his testimony was crammed with false statements. It sickened me, just as watching Clarence Thomas use similar tactics to deflect similar accusations against him sickened me in 1991. To the Kavanuaghs and Thomases of the world, as a survivor of sexual assault, I will always be an outsider, even though I am male.

In Ross’s view, one key piece of identity politics is the difference in perception between members of the dominant and non-dominant groups: members of dominant groups typically don’t often think about the experience of those in non-dominant groups. Yet, a person of color or a woman or someone who identifies as another type of minority experiences daily reminders that society puts up physical, psychological, economic, and other barriers.

The Kavanaugh/Ford hearings illustrate that difference in perception really well.

I think many of us perceive ourselves or are perceived by others as outsiders in various ways. I have certainly experienced that as a Jew, as a northeastern progressive, as an activist, as someone involved in various liberation struggles. Yet, to a person of color or a Muslim, I would be perceived as part of the in-group that excludes them. That these categorizations are fluid was brought home to me when I ran for City Council in my town, in 1985. I knocked on the door of a man who said, “You’re Jewish, I’m Polish. We’re both Eastern European. We have to stick together against the Irish and Italians who run this town.” I had seen the Polish population as very much a part of the majority culture in this area, and I, as a Jew, was an outsider; he saw it differently, and that opened my eyes.

In the Kavanaugh case, the ignoring strategy no longer worked, so he moved to attempts to discredit, presenting a wide range of emotional behaviors in the process.

And interestingly, according to one very knowledgeable analyst, Diane Curtis, this fits a typical pattern of the sexual abuser quite closely:

Back when I was representing domestic violence survivors in their family law cases, I witnessed a very high proportion of the abusive men on the other side cry in court. For a long time, I thought it was intentionally manipulative, but after a while I came to see it as genuine decompensation as they confronted for perhaps the first time their inability to control the realities they had constructed. For once, someone else — their victims, the court — was writing the script, and they simply couldn’t handle it. The mirror held up to their behavior undid them, at least temporarily; even more so, the loss of control over their little worlds.

If I had had any doubts previously about the truth of the allegations against Kavanaugh, they disappeared when I heard him sniffling his way through the small part of the hearings I listened to yesterday. The angry outbursts I read about later further sealed the deal. I found myself not just certain the assaultive behavior had occurred, but concerned about his wife and daughters — a man who would come that undone during high profile hearings is almost certainly still engaging in those behaviors, in my experience, and I’d wager he’s still a problem drinker as well.

The old white guys in the Senate, and the one in the White House, are similarly breaking down. They are grasping desperately at their control of the world, the reality they have lived for decades, and they are angrily and sometimes tearfully acting out as it is slowly but certainly removed from their collective grip.

The fall of white male supremacy really is happening right now, in painful slow motion, and it is deadly for sure: survivors of domestic violence are at the most risk when they finally decide to leave.

Now more than ever, we need to support one another, we need to make collective safety plans, and we need to keep working to leave white male supremacy behind.

Your thoughts?

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By Posted on Posted in Activism, Advertising, Branding, Consumer Issues, Copywriting, Demographics/Psychographics, Eco-friendly, Environment, Green Marketing, Innovation, language, Marketing Techniques and Philosophies, Marketing Trends/News, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , , ,

As the primary author of two books in the Guerrilla Marketing series (Guerrilla Marketing to Heal the World and Guerrilla Marketing Goes Green) and a speaker at the recent Guerrilla Marketing Summit, I was very interested in how the digital marketing pioneer Hubspot views the whole Guerrilla Marketing concept and brand.

In their seven examples, I was particularly thrilled that they included UNICEF’s super-successful Dirty Water campaign.

Screenshot of a still from the Unicef "Dirty Water" video
Screenshot of a still from the UNICEF “Dirty Water” video

After all, my two Guerrilla books are the ones that extend the Guerrilla Marketing concepts to the worlds of social change of environmentalism. This was a bit of a gamble for UNICEF; there were obviously significant costs in everything from developing the branding to shipping the filthy water. I hope they’re replicating the campaign in other cities, and creating strong follow-up messaging targeted specifically to those touched by this campaign, to keep them donating into the future.

My definition of Guerrilla Marketing is a lot broader than Hubspot’s. To me, Guerrilla Marketing has three main parts:

  1. Being nimble in our thinking and actions, seizing opportunities quickly, including news tie-ins
  2. Going outside and beyond conventional thinking patterns–disrupting the mental flow to get noticed, to move people to action, but in ways that don’t feel obnoxiously intrusive
  3. Focusing not on how great your brand is (the mistake I see so many marketers make. I call it “we, we, we all the way home) but on the results: the benefits, the problems solved, the pain relieved, the wants and needs met or exceeded–whether for the individual customer or for the planet and the species that live on it.

Hubspot’s choice of the Bounty sculpture is a beautiful example.

Ideally, Guerrilla Marketing will be done at little cost, too. But, as the UNICEF and Grammy examples show, there are plenty of Guerrilla Marketing opportunities that aren’t necessarily cheap.

Let’s look at those two more closely, because they offer us very different lessons. It will take you exactly three minutes and 40 seconds to watch the two videos. Go ahead; I’ll wait.

UNICEF

This elaborate campaign involved creating a brand, bottling filthy brown water, and offering it on the streets of New York. The goal: to increase awareness that the clean, drinkable water we take for granted in most of the US (and the developed world generally) is unimaginable luxury for people at the margins in developing countries. Many have to drink filthy, disease-causing water, and many get very sick. The campaign encouraged people to use the money they currently spend on bottled water to provide clean water for those who don’t have it. Each dollar could supply a thirsty child for 40 days. The video documents the whole campaign, in a fast-paced three minutes.

I found this very effective. I love the way they were able to not just raise awareness, but funds. The negative branding is definitely a Guerrilla tactic, and the results are clearly positive. Bravo!

Grammy Ad

This was an expensive missed opportunity. Maybe it’s a generational thing, but this one really didn’t work for me. Great concept, but terrible execution. I want the protagonist be moved and touched by what he’s seeing, but he strolls through the talking posters, blithe and indifferent. He’s not even glancing at the posters! What’s going on in HIS head? We don’t even get a hint. Have  the talking portraits of Harry Potter and the constant animations of things people didn’t animate in the past made a talking poster no-longer-special? And while my wife frequently accuses me of ADD, I found that I hadn’t even processed and recognized one song before it switched after a few seconds to something else. (And OK, I confess, this was not music I’m familiar with anyway). Some of the problem was that the songs all sounded so similar and all seemed to have the exact same beat.

I also think the choice of having multiple copies of each poster was unfortunate. Yes, I recognize that’s a common way to display posters in urban environments. It has NEVER worked for me. I’ve studied some of the advertising masters like David Ogilvy, and they taught me the importance of white space: of having one central object (or person, animal, tree…) able to stand out from what’s around it, because of that empty space around it. If I were buying billboards, instead of, say, 9 medium-sized repeated pictures, I’d use the space for one much larger version of the image. I’d use that white space and not add to the clutter.

Imagine walking down the street and seeing a 20-foot billboard suddenly start to sing with its one and only mouth! Imagine hearing snippets of three or four songs that each have a clear identity, in a true medley, each sung by one giant poster of an artist you recognize instantly. Would you be as blase as the protagonist? I doubt it!

So maybe the commercial would need a full minute instead of 39 seconds. That’s OK. In print copywriting, it’s perfectly OK to take as much time as you need to tell the story; I’ve seen emails with links to 40-page sales letters. Even in broadcast, even though airtime is expensive, we’ve seen many successful commercials that ran an hour (they’re called infomercials and they run on shopping channels). The UNICEF video was three entire minutes and I watched without multitasking, because I was interested both in their message and how they promoted it. If you can’t get it done in less than a minute, either buy more airtime, or script a commercial that CAN get it done in the time you bought.

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By Posted on Posted in Branding, Diversity, Ethics: General, General Commentary, language, localism/locavore, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , ,

When an American father-to-be asked Dear Abby for advice because his Indian wife wanted to use an ethnic-heritage name and he didn’t, she responded:

…Not only can foreign names be difficult to pronounce and spell, but they can also cause a child to be teased unmercifully…Why saddle a kid with a name he or she will have to explain or correct…from childhood into adulthood?

Seeing this as a social justice issue, I could not let her answer go unchallenged. Here’s what I wrote:

Abby, I’ve been reading your column since 1981, but your answer to “Making Life Easy” made me cringe! Part of what makes the US great is our habit of celebrating our cultural diversity, with festivals, ethnic cooking, and yes, our children’s names.

First, every culture will have names that are hard to pronounce and spell–but also easier ones. My own children’s names, Alana and Rafael, are both derived from Hebrew and celebrate their Jewish heritage. Honoring that culture felt all the more important because we live in a community where Jewish is exotic. We rejected names that were too hard to pronounce, like Chanoch; Recognizing that most Americans can’t pronounce the ch, I didn’t want my son to be “Hano.” “Making Life Easy”‘ and his wife will have hundreds of beautiful, pronounceable Indian names to choose from, such as Priya or Krishna.

This beautful anti-bullying poster came from the US military's health site, health.mil
This beautiful anti-bullying poster came from the US military’s health site, health.mil

Second, the argument about teasing is weak. Bullies will find a reason to tease. If the kids have ordinary names, bullies will pick on them for their skin color or ethnic background, for their good grades or their bad grades, for whatever point of difference they find. And bullies also tease kids about Western names (growing up as Sheldon, I speak from personal, painful experience; names like Sheldon and Norman were often chosen by American Jewish families that wanted to seem more assimilated). The way around this is not to remove any possible fuel for their bad actions–impossible anyhow–but to create a culture in the home and school that teaches respect for and acceptance of difference. This responsibility falls on both parents and educators. My own kids attended a school with zero tolerance around bullying, a school that created a welcoming and accepting culture for all types of children–and we reinforced this in the home, as my mother reinforced it for me when I was growing up.

I believe the self-acceptance I developed as the parent of self-accepting kids proud of their heritage and happy to celebrate the heritage of others helped me find my way to the work I do: working with businesses to identify/create/market profitable offerings that turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance. I could not have thought so big if I hadn’t learned to feel pride in who I am and my power to make a difference.

Not ashamed to sign my real name.

Shel Horowitz, Hadley, MA

PS: whether or not you publish this letter, please share it with “Making Life Easy.” Ignoring his wife’s wishes could cause both marital discord and shame in the child’s culture of origin.

<End of my letter>.

What do you think? Please add your comment, below. And BTW, I found this list of 100 recommended but unusual boy names, which features ethnic choices such as Arian, Bodhi, Camilo, Cortez, Dimitri, Dangelo, and Enoch–in just the A through E part of the list, and just one gender.

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By Posted on Posted in Abundance and Prosperity, Consumer Issues, Energy & Sustainability, Environment, Green Living/Green Lifestyles, language, poverty, propaganda, Psychology, Social and Economic Justice, Socially Responsible Investing, Technology Tagged with , , , , , , , ,

Let’s just pretend for a moment that the climate deniers are right and nearly the entire scientific community is wrong. We spend a lot of time and effort so humans can continue living on this planet of ours–and it turns out we didn’t need to do all that. Let’s say all that happens is we switch to clean energy and super-efficient design, improve  our air and water quality, dramatically reduce pollution-related illness, free up more spending power among people who are no longer buying fossil fuels, create hundreds of thousands of well-paying jobs, and so on–but it doesn’t affect the climate, or the climate continues to be just fine for humans. Let’s say that ending our reliance on fossil fuels changes our foreign policy away from resource-based wars and toward peace, quality-of-life improvements around the world, and international cooperation.

A storm-damaged pier. Courtesy freeimages.com
A storm-damaged pier. Courtesy freeimages.com

You know what? I’d be pretty happy with those outcomes. It would be worth making that effort even if climate change were not an issue.

BUT…what if the climate scientists are right? What if our future is full of massive flooding, wildfires, severe storms, food riots, and all the rest of it? I’m not actually worried that much about the planet. The planet has survived climate upheaval many times before, and it will again. So will the cockroaches. But I AM worried about our planet’s capacity to sustain human and mammal life, and the plants that we all rely on for our survival. The planet is indifferent to whether humans survive and thrive. It looks to me that the planet has begun to fight back over the past ten or twenty years; “global weirding” has become a thing, around the world. The climate we’ve been used to for a couple of centuries is not the one we have anymore. If we continue blindly down the path of climate denial and inaction, explorers from other planets will land here to discover that the cockroaches are in charge, and humans are either extinct or a tiny remnant living lives of deprivation in scattered little bands.

Don’t take my word about those consequences. Follow these links and listen to the real experts: scientists.

  1. First, a quick general-audience overview of why climate change matters
  2. A more scientific but still relatively readable report from NASA
  3. And finally, a more technical piece from the Union of Concerned Scientists (a group I’ve been paying attention to for about 40 years and for whom I have a great deal of respect) outlining why humans need to own the responsibility for climate change

Are natural causes also contributing to climate change? Sure. Volcanoes, earthquakes, massive forest fires and floods…all of those have an effect on climate. But it’s important to keep four things in mind about natural disasters:

As an example of that last point, consider the accident at Fukushima in 2011. Seismic activity caused a tsunami, which flooded one of the largest concentrations of nuclear power plants in the world (6 plants at the Fukushima Daiichi site and another 4 at Fukushima Daini, just 7 miles away), which led to explosions in at least four of the Daiichi plants, which led to a meltdown, which contaminated a wide swath and forced thousands to evacuate.
The Deepwater Horizon oil spill in the Gulf of Mexico is another example. Around the world, numerous oil rigs, nuclear plants, chemical refineries, etc. sit on earthquake faults or next to large bodies of water. And this is simply nuts!

We’ve had 200 years to watch this crisis coming. We have plenty of technology to reduce our need for energy AND to generate clean, safe energy to power our world. If we’d started to get serious about dealing with climate change even as recently as 50 years ago, by now, we could have easily moved to 100% renewables, and if we had any sense, we would have. The good news: we could still convert to 100% renewables by 2050, or perhaps even sooner. The bad news: we may not have the luxury of 30+ years to figure this out, and at the moment, the US at least has a federal government that is actively hostile to climate science and puts dollars in the pockets of big business ahead of the health, safety, and livability of people and planet.

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By Posted on Posted in Democracy, Demographics/Psychographics, General Commentary, Marketing Techniques and Philosophies, Politics, propaganda, Psychology Tagged with , , , , , , , , , , , , ,
Everyone should read this article on why Democrats should abandon wimpy centrism
Everyone should read this article on why Democrats should abandon wimpy centrism. The link is in the first paragraph of the post.

Here’s an essay I wish I had written: Why do Democrats love limp dishrag centrism?, by Ryan Cooper. It eloquently expresses a lot of things I’ve been saying for a long time. Spend a few minutes reading it, then please come back here for some deeper context and a longer, more historical perspective. The link will open a new tab, so this one will still be up on a computer screen (not true from a phone, but you should have a Back arrow)

Consider these tidbits:

  1. The last non-incumbent Democrat who won the presidency as an obvious centrist without a third-party candidate siphoning off significant votes from the Republicans was Jimmy Carter; the one before was John F. Kennedy. Bill
    Clinton had help from the third-party campaign of H. Ross Perot. Obama ran on a platform of “Hope and Change” that looked pretty progressive if you didn’t look too closely. LBJ was already an incumbent in 1964, and withdrew his bid in 1968 in the face of progressive challenges from Bobby Kennedy and Eugene McCarthy. Centrists Carter (running for re-election in 1980), Mondale (1984), and Dukakis  (1988) lost honestly. Gore (2000), Kerry (2004), and Hillary Clinton (2016) chose not to seriously contest highly suspicious election results.
  2. Bernie Sanders, an open progressive, won 23 primaries against Hillary Clinton, a centrist. In the swing states, where a person’s vote actually matters, he took Wisconsin, Michigan, Colorado, and New Hampshire–while her primary strength included many die-hard Republican states she had little or no chance of winning in the general election. Yet she took even swing states for granted, not even bothering to make a single appearance in Wisconsin between being nominated and the general election despite losing the primary by an astonishing 13.5 points. In Michigan, her campaign again took the state for granted and refused to respond to field organizers’ urgent calls for help–foregoing on-the-ground canvassing and lit drops as well as any significant TV advertising presence. As Cooper notes, she was clueless about the impact of Obama’s economic policies (bail out the banks, but hang working-class homeowners facing foreclosure out to dry) on working families in Rust Belt states. Sanders’ call for change was replaced by a sense of entitlement embodied in that “dishrag” slogan “I’m with her.” And Obama’s failure to show how he was helping working-class families even when Gallup named good jobs the number one issue in the 2012 Presidential election definitely hurt the Hillary campaign; she was seen as an out-of-touch Washington elitist.
  3. It is true that the only progressive nominated in my lifetime to head the ticket of a major party, George McGovern, was badly defeated. However, there were a number of factors besides his agenda: He threw his running mate under the bus after saying he’d stand behind him “1000 percent.” He was an incredibly uncharismatic campaigner (at age 15, I witnessed one of his pathetic rallies). And he couldn’t count on his greatest constituency–antiwar youth–because 18-to-20 year olds didn’t get the right to vote until 1971. And, just like Howard Dean, Dennis Kucinich, and Bernie Sanders in more recent years, he got basically no support–let’s state the truth: active hostility–from the Democratic Party establishment. As that same NPR piece that reported on McGovern’s VP fiasco notes,

The post-election reforms instituted by Sen. George McGovern (D-SD) made sure that, starting in 1972, delegates would be decided in primaries, not backroom deals, and that primaries — not smoke-filled rooms — would determine the nominee. The fact that McGovern, a strong opponent of the war, would win the nomination — helping, along the way, to curtail the power of such longtime Democratic leaders/bosses like Daley — was one reason why many in the Democratic Old Guard refused to unite behind their presidential candidate.

Interestingly, that same NPR link also shows that people respect and support candidates who actually have the guts to stand up and fight. In response to a reader question lower on the page, writer Ken Rudin points out that only one of the 126 Democrats who voted against the Iraq war in 2002 lost that November. I know that in my own district, I felt that his vote against the war was important enough that I voted for Richie Neal for the first and only time. My town has since been moved to an adjoining district, but I’m actively supporting and advising Neal’s progressive opponent, Tahirah Amatul-Wadud.

The Democrats need to realize that they are sabotaging themselves when the sabotage progressive candidates and refuse to fight against the continuous Republican encroachments. They need to stand up and fight back when the Mitch McConnells of this country undermine the people’s agenda. They need to give active support to candidates who inspire, and can win. The same old same old doesn’t cut it anymore. Cooper’s “dishrag centrists” won’t win a majority in Congress, and those elected won’t be a force for change. They need to recognize that even many of the votes for DT were votes for change, and that they could harness that momentum for a progressive agenda.

Poll after poll shows that like the rest of the world, America wants things like good jobs with good benefits, affordable healthcare and education, and a clean environment. Yet so many elected Democrats are too timid to go after these things–even though European citizens have enjoyed them for decades. And that’s why centrist Democrats keep losing elections. It reminds me of the way Michael Dukakis let George H.W. Bush back him into the corner by refusing to defend his liberal credentials (I’m still proud of this piece I wrote a year and a half ago).

It’s time to change that. Run good candidates. Take back the House and maybe the Senate. Push the people’s agenda. Call out the Republican traitors, saboteurs, and liars; oppose them at every turn. And run someone who has skills, experiences, AND an agenda to lead the ticket in 2020. Fighting the slide toward fascism is not enough. The Dems must be for a positive agenda as well as against their opponent’s agenda. This a point even made in this New York Times “report” on DT’s hypothetical 2020 re-election. While the author’s intent was to warn against a slate that’s too progressive, to me the message to the Democrats is not that at all, but to make sure that any progressive slate has a powerful agenda that helps ordinary people.

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By Posted on Posted in Activism, Advertising, Business Ethics, Consumer Issues, Democracy, Ethics in Government, Ethics: General, General Commentary, language, Marketing Techniques and Philosophies, Media Ethics, Politics, propaganda, Protests and Crackdowns, Psychology, Social and Economic Justice, Transparency vs. Secrecy Tagged with , , , , , ,

In Part 1 of this post, I shared a video of a dolphin rescuing a dog, asked whether you thought it was real or fake, and then told you my answer, with seven reasons why. If you missed it, please click on this paragraph to read it.

Why This Matters: A Metaphor for Something Much Deeper

Why am I going on about this? Why does it matter? Isn’t it just some people having fun making a feel-good film?

Answer: I do marketing and strategic profitability consulting for green and social change organizations, as well as for authors and publishers–and I’m also a lifelong activist. This combination of activism and marketing gives me another set of lenses to filter things, as well as a magnificent toolkit to make the world better. My activism also brings a strong sense of ethics into the marketing side.

Both as a marketer and an activist, I pay careful attention to how we motivate people to take action–to the psychology of messaging, One category for this post is psychology; click on that category to get posts going back many years. I worry deeply about our tendency as a society to crowd out facts with emotions. (I also worry about another tendency, to crowd out emotions with facts, but that’s a different post.)

And this is an example of crowding out facts with emotion. While this particular instance is innocuous as far as I can tell, we see examples of overreach on both the left and right, and they work to push us apart from each other, talk at each other instead of seeking common ground, and push real solutions farther and farther out of reach.

My inbox is full of scare-tactic emails from progressive, environmental, or Democratic Party organizations. Because I’m in the biz and understand what they’re doing, I leave most of them unopened. I just searched my unread emails for subject lines that contain the word “Breaking” and came with hundreds, including this one from a group called Win Without War:

Subject: Breaking: Trump ordered tanks in D.C.

From this subject line, you’d expect some horror story about peaceful protestors facing American military might. It could happen. It has happened in the past–for example, the 1970 Kent State massacre that left four Vietnam War protesters dead and nine more injured by Ohio National Guard  soldiers’ bullets. (The shootings at Jackson State College in Mississippi 11 days later were committed by police, not soldiers.) And protestors in countries with totalitarian governments have often faced tanks; if you want to see courage, watch the video of a man stopping tanks with only a flag, in Beijing’s Tiananmen Square in 1989–WOW!)

An unarmed man with a small flag stops four Chinese tanks in Tiannanmen Square, Beijing,
An unarmed man with a small flag stops four Chinese tanks in Tiannanmen Square, Beijing,

It’s a clear attempt to generate hysteria, to have people perceiving tanks in the streets with their guns pointed at dissenters.

Only in the body of the email do we find out what’s really going on:

Shel —

Last night, the Washington Post broke the story that Donald Trump has ordered a giant military parade with tanks, guns, and troops taking over the streets of our nation’s capital. [1] This is the kind of parade that dictators around the world use to intimidate their enemies and, more importantly, their own citizens.

This is what authoritarian dictatorships look like.

But Trump can’t change the fact that we still live in a democracy — which means Washington, D.C.’s local government gets to have a say before Donald Trump’s tanks roll down its streets.

Note the use of mail merge software to appear personal. Does that really fool anybody anymore? But OK, even when you know it’s a mail merge, it still generates at least a small warm fuzzy.

More importantly, note that the actual content is totally different from the expectation in the headline. We can argue the foolishness of Trump wanting a military parade (I think it’s foolish, and an expensive attempt to stroke his ego)–but in no way is this the same as attacking demonstrators in the streets of Washington, DC.

The right wing is at least as bad. I don’t subscribe to their e-blasts, but I found this juicy example (with an introduction and then a rebuttal by the site hosting this post) in about ten seconds of searching.

And then there are DT’s own Tweets, news conferences, and speeches, both during the campaign and since he took the oath to uphold the constitution as President of the United States (an oath he has been in violation of every single day of his term). They are full of lies, misrepresentations, name-calling, bullying, and fear-mongering. They are hate speech. I will not give them legitimacy by quoting them here; they’re easy enough to find.

As a country, we are better than this..

How You Can “Vaccinate” Yourself Against Sensationalist Fear-mongering

Before sharing any news story or meme, run through a series of questions to help you identify if it’s real.And if it passes that test, pop on rumor-checking site Snopes and check its status. For that matter, go through a similar questions for advertising claims.

The questions will vary by the situation. Here are a few to get you started:

  • Does the post link to documentation? Are most of the linked sites reputable? If they advance a specific agenda, does the post disclose this? (Note that THIS post links to several reputable sites, including NPR, New York Times, history.com, Wikipedia, Youtube, Google, CNN, Snopes, and my own goingbeyondsustainability.com and greenandprofitable.com. Yes, I am aware of the issues in using Wikipedia or Youtube as the only source. I am also aware that Google gives them a tremendous amount of “link juice” because on the whole, they are considered authoritative. For both those citations, I had plenty of documentation from major news sites.) Strong documentation linking to known and respected sources is a sign to take the post seriously.
  • Does the post name-drop without specifics? See how the Win Without War letter mentions the Washington Post but leaves out the link? Remember that ancient email hoax citing longtime NPR reporter Nina Totenberg? Name-dropping to buy unsusbstantiated respect is not a good sign.
  • Are the language and tone calm and rational, or screaming and sensationalist or even salacious?
  • Is the post attributed? Can you easily contact the creator?
  • And last but far from least, the most important question: Who benefits from the post’s point of view ? What are their relationships to the post’s creator? (Hello, Russian trollbots!). Don’t just follow the money. Follow the power dynamics, too.

I could go on but you get the idea. Please share your reactions in the comments.

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By Posted on Posted in Advertising, Consumer Issues, Environment, media-general, propaganda, Psychology, Shel's Personal Life, Transparency vs. Secrecy Tagged with , , , , , ,

Do you have seven minutes to watch a sweet film about a dolphin rescuing a dog who is swept off a boat in shark territory? (If you don’t, you can skip some great dolphin footage and start 2 minutes, 20 seconds in, as the dog goes over the stern, and cut off at 4:45, after the animals have made their sweet farewells. Surely, you have 2 minutes and 25 seconds you can spare. And feel free to turn off the sound. It’s just music, and repetitious music at that.) Makes you feel warm and fuzzy all over, right? Personally, I love videos about interspecies friendship, and I’ve seen a bunch of them over many years.

Screenshot from the video of a dolphin rescuing a dog.
Screenshot from the video of a dolphin rescuing a dog.

Now: do you think this is an actual event, a recreated actual event, or fiction? Why? Please share your thoughts in the comments before reading further. Then scroll down and continue to see my answer–and my reasons.

 

 

Now read my take on it:

I’m pretty sure it’s fiction. And I’m concerned that there’s no text with this film, and no credits at the end–in other words, no accountability. I have no objection to filming heartwarming works of fiction. I love that sort of thing, from Frank Capra’s “You Can’t Take it With You” to “Fried Green Tomatoes” to “Life Is Beautiful” and “Jude”. But all of these are clearly marketed as story, not fact.

In my opinion, this film is specifically designed to make most viewers believe this was a real event.

And I have trouble with that. I feel its “story-ness” should be disclosed, and we should also know who produced the film. I’ll tell you why in a moment, but first, here’s how I reached my conclusion.

Why You Can’t Necessarily Trust Your Eyes

Because I’m trained in journalism and have worked for decades in marketing, I ask hard questions about what is and isn’t real, what people’s motivations or agendas are, and how to filter information based on what’s really going on versus what the speaker or writer or photographer or filmmaker is trying to get you to think is going on.

If you watch any crime movies from the 1930s through 1950s, there’s a pretty good chance that the detective will turn to the suspect and shout, “photos don’t lie!” But here’s the thing: THAT is a lie. Photos can lie in what they choose to include or not. A famous example: the close-ups of a statue of Saddam Hussein being felled by a jubilant (and apparently huge) Baghdad crowd were discredited by wide-angle shots showing only a couple of hundred people, many of them US soldiers rather than locals. The close-ups were propaganda, not truth, even though the photos themselves were real and unretouched. And even in the 1950s–for that matter, even in the 1850s–there was a whole industry around photo alteration. This was true in film as well; ever hear the expression “left on the cutting room floor”? The technologies of photo editing and film editing go back to the earliest days of photography and filmmaking.

In today’s digital world, tools like Photoshop and video editors have transformed those doable but difficult tasks into something incredibly easy, and only an expert will be able to tell. So in this era, we can never trust that a picture or a movie is accurate unless we were there when it was shot. Thus, unfortunately, we need to bring a certain amount of critical analysis when we view any video, any photograph.

And through this lens (pun intended, I confess), when I watch this video, I immediately discard any idea that we’re watching real-time true-story footage.

Why?

7 Reasons Why I Think It’s a Fake

  1. It’s waaaay too slick. This is professionally shot and carefully edited, by a skilled camera operator using high-resolution equipment, tripods, and lighting to produce footage as good technically as anything coming out of Hollywood. In real life, this would have been shot on a cell phone, held in a hand that shook at least a little. It’s on a moving boat, after all.
  2. Much of the footage is underwater or behind the boat the dog was riding, yet no other boats are visible.
  3. When the dog slips off the deck into the water, no people are around. If anyone were filming an actual event, we’d see some kind of rescue attempt, and we certainly would not see the boat blithely continuing away, stranding the pet. At least the crew of the videography boat would get involved.
  4. It’s just too convenient that cameras happened to focus on all the key places. And yes, that’s a plural. There was one camera focused on the boat deck and later on the swimming dog, and at least one other one focused underwater at the dolphin and shark.
  5. If the shark were really close enough to attack the dog, it would have gone after the dolphin too. Giant sharks don’t care much about “collateral damage.”
  6. It strains credulity that the boat would be waiting, unmoving, in still water, just when the dolphin deposits the dog on the tailgate, considering there are plenty of waves in the dolphin-carries-dog footage.
  7. I’m suspicious of the site it’s on, something called TopBuzz, which I’ve never heard of. I didn’t notice at first when I clicked the link from a Facebook message that it had a monstrously complex tracking URL, too. Uh-oh! I’ve stripped those tracking codes out of the URL as here. To its credit, it doesn’t try to get me to watch all sorts of salacious videos, and a search for complaints brought up only questions about its relationships with content creators, not viewers. And I checked for viruses after having the page open for several hours while writing this, and it came up clean.

I’m also skeptical that this is a later recreation of a true event, although I’d grant that maybe a 10 percent chance. Why? Because much of the footage “documented” events with no witnesses. Unless one of the human crew is fluent in either dog or dolphin language, neither party could have told the story. And the dog might not even know about the shark threat. Certainly the humans in the boat that drove away would have no idea. Since we don’t know who produced this or how to get in touch with them, we have no way of knowing.

In Part 2 of this post, I talk about the deeper reasons why this matters, the implications for our democracy, and some guidance on protecting yourself against being hooked by false messages.  Click this paragraph to read it.

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By Posted on Posted in Activism, General Commentary, Marketing Trends/News, media-general, People Helping People, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , , , , , , , ,

I posted a petition on Facebook, and someone commented, “Like this would make a difference?”

But here’s the thing: You never know what makes a difference. It was a pleasant shock to discover years later that Nixon was actually paying attention to the peace protests. I think the protests after the first Muslim ban and over the tearing of children from parents seeking asylum certainly made a difference. Amnesty International has made a demonstrable difference in the lives of thousands of political prisoners around the world. And I know that my participation in certain other actions, especially the Seabrook occupation of 1977, made a difference.

Nonviolent occupiers approach the construction site of the Seabrook nuclear plant, April 30, 1977. Unattributed photo found at https://josna.wordpress.com/tag/anti-nuclear-movement/
Nonviolent occupiers approach the construction site of the Seabrook nuclear plant, April 30, 1977. Unattributed photo found at https://josna.wordpress.com/tag/anti-nuclear-movement/

So we keep working and maybe sometimes we have far, far more impact than we thought we would. Who would have predicted how much traction the Arab Spring, or Tiannanmen Square, or Occupy would have gained, how much impact they had?

Who could have imagined in 1948 that all the Jim Crow segregation laws would come tumbling down, not only in the US but even in South Africa and Zimbabwe (then called Rhodesia)? Who could have predicted as recently as 2000 that same-sex marriage would be a legal right in all 50 US states and many other countries around the world? All of these victories are anchored in activism, sometimes decades of activism.

Who would have guessed that the incredible kids who survived the Parkland shooting on Valentine’s Day 2018 (toddlers when Massachusetts became the first state with marriage equality) would channel their angst into a movement that brought millions into the streets, tens of thousands to their voter registrars to register for the first time? Who knows which ones will grow up to be world leaders, and which long-time elected officials will be displaced by a wave of change?

In recent months, we’ve seen the cycle of impact quicken. Movements and memes that had been kicking around for years suddenly reach critical mass. Who would have expected the flowering of older and dormant movements such as #MeToo and #BlackLivesMatter?

As an activist for more than 48 years, I remain optimistic, even in the face of so many defeats—because I also see these and many other victories. I see hope in so many people’s movements in the US, and in the complete change within two generations from a Europe ruled by power-mad fear-mongering dictators to one whose purpose actually seems to create a better world for the planet and its residents.

So yes, it makes a difference. Ordinary people can make a difference. Ordinary people make a difference constantly in fact: when I give my “Impossible is a Dare” talk, I cite examples like a seamstress (Rosa Parks) and a shipyard electrician (Lech Walesa) who changed their entire society.

What are you doing currently to make a difference? Please share in the comments.

 

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