Every year, bestselling author and social media visionary Chris Brogan challenges his huge reader base to come up with three words to provide focus for the coming year. This year, I decided to take the challenge for the first time since 2016. My three words are:
Today’s installment is about Justice, and how it shapes both my career and my activism.
My career has evolved quite a bit from its founding (as a term-paper typing service!) in 1981. For the past several years, I’ve focused my writing, speaking, and consulting on helping business turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance. By showing companies how to make a profit doing this, I hope to leverage far greater change than I would if I tried to motivate them through guilt, shame, and fear.
Ready to know more? In the very early phases of this shift in my business, I did a TEDx talk, “Impossible is a Dare.” (you have to click on “Event Videos”, and then on my talk). It’s a nice 15-minute introduction to this idea as it existed in 2014; I’ve refined it quite a bit since then. A much deeper introduction is my 10th book, Guerrilla Marketing to Heal the World, endorsed by Chris, Seth Godin, Chicken Soup;’s Jack Canfield, Joel Makower (Executive Director of GreenBiz.com) and many other business and environmental leaders. And of course, I’m happy to talk to you about how I can be a “Sherpa” on this journey for your organization.
But now, let’s go back to the activist side. In order to talk about Justice, I also have to talk about Injustice: what we’re trying to change.
And from there, how I personally am working to change injustice into justice through community-based activism: the work I do in my non-career time. There have been a few times in my life where that work dominated my day and pushed the career part off to the side. This is one of those times.
As a citizen of the US, I’m deeply concerned about the attack on our planet and its people (and other living beings) by the current federal government. This government and its most visible spokesperson have viciously attacked immigrants, people of color, people without a Y chromosome (not male, in other words) or who don’t identify with the gender of their birth or any gender, people who are not Christian or even Christians who condemn him, people with disabilities, people suffering in poverty who face attacks on safety-net programs such as SNAP benefits (formerly known as food stamps) as well as authoritarian responses to homelessness, people who’ve survived crimes this government doesn’t view as important (such as sexual harassment), and even 16-year-old climate activist Greta Thunberg–as well as people who might be likely to vote for someone other than that very visible spokesperson.
Humans, at least, can defend themselves. Forests, oceans, the air we breathe, the water we drink, the plants and animals that we share our planet with–they need human beings to defend them against the brutal attack by this administration. Since January 2017, this government has rolled back dozens of environmental protections, stripped government websites of information about issues from the human impact on climate change to toxic pollution databases, barred government scientists from speaking out, and of course, pulled the US out of the Paris climate accord.
As of October, 2019, that same visible spokesperson had lied at least 13,435 times while in office. He has violated his Oath of Office every single day since he was sworn in, because he refused to divest himself of emolument-laden business interests and thus undermines the Constitution; he illegally uses his position for personal enrichment. He even went so far as to order the next G7 Summit held at his own golf resort (public pressure forced him to walk this one back; even Fox raised an eyebrow). And of course, there were the two violations so egregious that they led to his impeachment. I would have preferred a much fuller bill of criminal activity (this link lists nine potential counts as far back as July, 2018).
But the problem goes far deeper than one corrupt and mean-spirited individual in a position of great power.
As a citizen not just of the US but also of the world, I worry to see similar patterns repeating in many other countries, among them Brazil, Hungary, India, and Bolivia–and less intense versions attempting to rear their heads in places like France and UK.
I’ve been an environmental and social justice activist since October, 1969. That’s just over 50 years. Since that time, I’ve done much to improve the lives of my fellow residents of Earth, whether human, other animal, plant, fungus, or other lifeforms. I’ve been involved in numerous campaigns, and was glad to play a role in winning some of them. But there’s so much more to be done!
Each of these situations involves many cases of justice denied. I will do what I can to turn that around; I will continue to write and speak and act and organize and demonstrate and lobby from a place that says we are better than this, that we don’t accept this as normal, and that we are not willing to turn the clock all the way back to 1930s Germany. And I will continue to take comfort in the small victories we win, and the many friends I have made in the Resistance who prove to me that we are, indeed, better than this.
And each of us has an impact, often far greater than we realize at the time. Never accept that you cannot make a difference as an individual! But recognize that it’s easier to make that difference if you work with others.
I can take direct credit for victories ranging from a crosswalk at an intersection that desperately need one to starting the movement that saved a mountain when the “experts” thought our victory was impossible. And I’m far from done.
In May, 2019, my wife and I were accepted as sanctuary accompaniment volunteers, helping protect an upstanding immigrant who has to live in a church because he would be deported if caught outside the grounds. This is a hard-working man who just wants to provide for his family, including three children born in this country. He has lived in the US for nearly two decades, and in the church for more than two years.
A month later, we participated in an eight-person delegation to stand witness outside the prison holding up to 3000 migrant teenagers in Homestead, Florida. That prison, like the far worse one in Tornillio, Texas, was closed due to public outcry. The affinity group we went with is called Jewish Activists for Immigration Justice of Western Massachusetts. In February, we will be part of a ten-member JAIJ delegation doing relief work on the border at Brownsville, Texas and Mataoros, Mexico. Despite our tiny numbers, we’ve had a lot of influence, because we’ve been doing talkbacks, media interviews, and multiple public events since our return from Florida, and we’ve raised thousands of dollars to support the relief mission.
As in all my environmental and social work these 50 years, I hope to see my work become obsolete and unnecessary, because the problem has been fixed.
I dedicate my 2020 work for justice to the spirit of Frances Crowe, of Northampton, Massachusetts. She requested, for her 100th birthday, a demonstration with 100 signs representing 100 causes. She got 300 people marching in the streets, and I think she got her 100 causes, too. A few months later, she attended one of our public talks about the Homestead Detention Center just two weeks before she died. She was working on a climate scorecard for individuals to observe and improve their behavior at the time of her death. I first met Frances at one of those actions that turned out later to have made a huge difference. She and I were both among the 1414 people arrested in 1977 while occupying the construction site of the Seabrook nuclear power plant, in New Hampshire. She was 58; I was 20, and I didn’t have a leadership role. When we got out, we discovered we’d birthed a nationwide safe-energy movement.
Part 3, on why I chose “Healing” for my third word, went live on January 20. Please leave your own three words (or any other appropriate comment) in the comments. Note that they are moderated, so don’t bother spamming.
Remember some of those unflattering names for TV in the 1960s and 70s? “Boob tube.” Idiot box.” I think these names are rooted in the neurological changes TV works on our brains, combined with the inherently passive nature of watching–AND with the low content quality that too often marks this powerful and addictive medium.
TV too often incites violence and racism. And I don’t choose to play in that sandbox. For every Mr. Rogers or Sesame Street inculcating positive values, for every National Geographic or Discovery Channel special that broadens our sense of what is possible, there are dozens of shoot-em-up adventure shows and newscasts to focus our attention on the worst parts of our society. And it’s all tied together with ads designed to make us feel inadequate because we don’t buy certain brands. As Mick Jagger sang, “He can’t be a man ’cause he doesn’t smoke/the same cigarettes as me.“
The original promise of cable TV was no ads in return for the monthly payment (1970s). But that original promise didn’t last very long! I grew up in NYC, which had seven stations on the VHF band, plus what must have been another 20 on UHF for those who had sets that could pull them in. Moving to places that had only two or three channels on the broadcast spectrum, I could see the appeal, at least for those who love TV.
TV is not an active part of my life.
We moved when I was 10 and left the big clunky ancient black-and-white TV behind. We didn’t get another one for two years–just in time to watch All In The Family. That was pretty much the only show I watched through high school. Through much of my early adult life, we didn’t even own a TV.
And when we got one, it was mostly as a video monitor, with some PBS kid shows on the side. We thought it was healthier to let our kids watch up to an hour a day of content-supervised TV than to ban it altogether and have it become alluring forbidden fruit.
A few years ago, when regular old broadcast TV was discontinued, our cable company gave us a converter box free for the first two years. We never even got it to work properly, and when the two years were up, we returned the box and eventually convinced them that we shouldn’t be paying the $10 month for a service we weren’t using. They acted deeply shocked but eventually lowered our bill. They supply both our landline phone and our broadband Internet.
A few times a year, we go to a friend’s house or a public place to watch a presidential debate, World Series game, or other special broadcast. I think TV news is the worst kind of mind pollution and get my news from other sources–that’s been true for decades, even when I had a working set. I still read my local daily newspaper, which has great coverage of my own region and at least some coverage of the wider world. I read a ton of e-newsletters that keep me informed within my various niches, and click to interesting links on social media (which has its own positives and negatives)–yes, including some TV clips. I’ll listen to radio news and public affairs programs such as All Things Considered (NPR) and Democracy Now (Pacifica). And yes, I spend some time daily on social media.
In fact, I deeply resent being forced to watch TV news with all its shallowness and violence when I ride elevators, wait for planes or buses or trains, or use a hotel fitness room. If there’s a great skit on Saturday Night Live or a new Randy Rainbow parody, or shocking testimony implicating high government officials, I will hear about it on Facebook and watch online. I worry about the people who spend so much time watching violence disguised as news, especially if they do it right before bed, leaving the whole night for the subconscious to absorb the message that this is normal.
While I don’t duck from the unpleasant things happening, I don’t steep myself in them. I surround myself with enough positive news (through those and many other channels) to insulate me from the bad effects of soaking in negativtiy. I recommend doing that as much as possible.
What strategies do YOU use to stay focused on the change you can make rather than letting the problems paralyze you? I’d love to see your comments, below.
It attracted a lot of comments, many of them expressing thanks for a great post–but others, far too many, dissing Greta and her work. Here’s my comment, in italics.
Thanks, Marisa, for posting this. Shocking how many people are posting to tear this young woman down because she’s changing the world. She will probably grow out of her extremism but if the world is lucky, she will keep her passion. I ask every person who is putting Greta down: what have you done in HER lifetime to make the world better, and what are you doing now toward that goal? Why is it important to you to spend your good energy attacking someone who is making a difference in the only ways she knows how?
And before you attack ME for using the word, “extremism,” remember this:
This was a response to people who see her as an extremist. I used their own talking point to perhaps be listened to–to increase the chances that I might change a mind or two.
Greta is acting out of deep despair. She does sound extreme at times. But let’s remember how hard it is to act out of despair, even if you don’t have Asperger’s (as she does). Positive motivators tend to work much better. To act from a dark place in a positive way is itself remarkable. In time, she will learn (as I did) that the world can be a very positive place, and we get the fun job of making it more positive, harnessing and amplifying the trends in the good directions, doing our best to neutralize the haters and the planet-killers. And that while the pace may seem glacial, we are actually winning.
Editor’s Note from Shel Horowitz: this was originally published on Seth’s blog under the title, Where Will the Media Take Us Next? I am a long-time reader and fan of author and teacher Seth’s daily blog (and thrilled that he gave me a terrific endorsement for my 10th book, Guerrilla Marketing to Heal the World). I have often linked to his blog posts on Facebook, and sometimes corresponded with him. This one struck me as one I wanted to share on my own website. Used with his permission. And now, here’s Seth.
Where Will the Media Take Us, by Seth Godin
Since the first story was carved on a rock, media pundits have explained that they have simply given people what they want, reporting the best they can on what’s happening.
Cause (the culture, human activity, people’s desires) leads to effect (front page news).
In fact, it’s becoming ever more clear that the attention-seeking, profit-driven media industrial complex drives our culture even more than it reports on it.
Thoughtful people regularly bemoan our loss of civility, the rise of trolling and bullying and most of all, divisive behavior designed to rip people apart instead of moving us productively forward.
And at the very same time, reality TV gets ever better ratings. So much so that the news has become the longest-running, cheapest to produce and most corrosive TV show in history. Increase that exponentially by adding in the peer-to-peer reality show that is social media, and you can see what’s happening.
Imagine two classrooms, each filled with second graders.
In the first classroom, the teacher shines a spotlight on the bullies, the troublemakers and the fighters, going so far as to arrange all the chairs so that the students are watching them and cheering them on all day.
In the second classroom, the teacher establishes standards, acts as a damper on selfish outliers and celebrates the generous and productive kids in the classroom…
How will the classrooms diverge? Which one would you rather have your child enrolled in?
We’re not in elementary school anymore, and the media isn’t our teacher or our nanny. But the attention we pay to the electronic channels we click on consumes more of our day than we ever spent with Miss Binder in second grade. And that attention is corrosive. To us and to those around us.
The producers of reality TV know this. And they seek out more of it. When they can’t find it easily, they search harder. Because that’s their job.
It’s their job to amp up the reality show that is our culture.
But it’s not our job to buy into it. More than anything, profit-driven media needs our active participation in order to pay their bills.
It’s an asymmetrical game, with tons of behavioral research working against each of us–the uncoordinated but disaffected masses. Perhaps we can find the resolve to seek out the others, to connect and to organize in a direction that actually works.
The first step is to stop taking the bait. The second step is to say, “follow me.”
Go and read it. I’ll wait. And yes, I know it’s almost a year old–but it’s still completely relevant.
It makes so much sense to me! It’s not that DT’s ardent followers can’t see the criminal behavior, the looting of the public treasury, the constant lying and bullying, the attempt to accuse someone else of whatever it is he’s accused of today. It’s that they define corruption very differently than the rest of us to.
Of course, if this is accurate, it poses a big challenge for activists. When facts don’t matter at all because ideology is paramount, it’s really hard to change people’s minds.
I think it can be done, one conversation at a time. And those conversations have to be handled very carefully. They have to:
Respect the other person as a person (that means no name calling, among other things)
Seek common ground even when it’s hard to find
Avoid making the other person feel diminished, stupid, heartless, etc. and at the same time, not condoning the diminishment or insult of others (in the form of prejudice
This is a huge challenge. I recognize that. I’ve had some of these conversations. Van Jones has had some.
I’m a big fan of Massachusetts Senator Elizabeth Warren. She’s been my Senator for more than six years, and I was aware of her consumer advocacy for several years before that. In the crowded field of Democrats seeking the presidency, she’s my top choice.
I’ve been puzzling about this for almost two weeks, looking for something fresh to say that hasn’t been said before, as in this article by Megan Day:
In Warren’s scenario, Fox News’s politics will be defeated by a few principled liberal politicians engaging in a media blackout. In [Bernie] Sanders’s, Fox News’s politics will be defeated when the Left convinces a significant portion of the Right’s working-class base that they’ve been duped, and that the pro-worker left best represents their political interests...
By refusing to go on Fox News, Warren has demonstrated that she doesn’t take this task as seriously as she ought to. As Sanders has plainly stated, the power of the capitalist class is so formidable that it will take a huge movement of millions of united workers to actually overcome it in reality. Warren’s policy ideas are frequently excellent, but without a fundamental orientation toward the very people who stand to benefit from them, they stand little chance of materializing.
I agree with Day. Warren’s better policy initiatives are not enough if she’s going to rely on the liberal elite to make them a reality.
And she should know this. She’s a born organizer, and her speeches are very approachable. Like that guy in the White House, she understands how to talk to ordinary people with in some cases limited education, to make them feel excited by (and ownership of) her ideas.
Yes, Fox is toxic. But when people have swallowed poison, you go in and pump their stomachs. The argument she makes that she doesn’t want to enrich the network or legitimize it seems spurious. After all, Bernie Sanders attacked Fox during the Town Hall they gave him and televised.
And then it hit me that my own start in journalism was very relevant.
In 1972, as a 15-year-old junior at Bronx High School of Science, I got my first article bylines–covering peace demonstrations and other progressive events. I didn’t get them in the official school newspaper; writing for Science Survey was only an option for the students in the honors journalism English class.
I got them in one of the school’s underground papers. A paper called Insight, published by a small group of right-wingers who identified as libertarians. They ran my stuff with disclaimers: “the following article does not reflect the views of the management,” etc.
But they ran my stuff! I was able to share my viewpoint, encourage the peace and environmental agendas of groups I was involved with, and build a publication portfolio that led to a 45-year writing career and the authorship of 10 books and thousands of articles.
And even at the time, I felt that maybe the best part was that they put me in front of an audience that was skeptical of my views. They gave me a forum to reach people who disagreed with me. I have no idea if I changed anyone’s mind, but I was given that chance.
Just for the record, I am a Jew and I was not offended by her tweet “It’s all about the Benjamins,” about AIPAC’s support for the Israeli government and its frequent mistreatment of its minorities. Criticism of Israel, or of Israeli influence in US politics, is not antisemitism any more than criticism of any US president is antiamericanism. However, I can see where some people would read into it a “trope” that reinforces stereotypes. I don’t agree with them, but I see their point—and so does Rep. Omar, who apologized quickly and meaningfully.
So here’s my question to Donald: If you think Omar should resign over a single ambiguous remark, why haven’t you resigned after a lifetime of hate speech?
This month, in my newsletter, I’ll be reviewing Our Search for Belonging: How Our Need to Connect is Tearing Us Apart, by Howard J. Ross with Jonrobert Tartaglione. Ross, of course, wrote well before Brett Kavanaugh was nominated to the Supreme Court. But as I was reading, the relevance of his work to the Kavanaugh/Ford hearings stood out for me.
I am a survivor of childhood sexual assault. The attack happened when I was 10 or 11, but I didn’t tell anyone until I was 16. That didn’t make it any less real or any less painful. It was the defining trauma of my life.
The Senate hearings brought something home to me:
White, straight men with economic privilege attacked Dr. Ford for speaking out, for not speaking out right away, for not presenting enough evidence (when the Republicans refused her attempts to call witnesses or have an outside investigation). White, straight men with power were in such a great rush to vote in someone who made obvious lies under oath and may well have been a serial sexual assailant that they belittled her and lionized him. Meanwhile, white, straight men without economic privilege made death threats against her and forced her from her home. White, straight men defended the high school and college rape culture even while accepting Kavanaugh’s unconvincing explanation that he was far too pure to have participated in that oppressive culture–despite considerable evidence to the contrary on his own calendars and yearbook.
In Ross’s paradigm, those white straight men have set up an us versus them situation. They’ve turned Dr. Ford–and by extension, any survivor of sexual assault, including me–into “other”–something to marginalize, ignore, and/or discredit (my choice not to say “someone” is deliberate, because dehumanizing is a lot of what happens in these “other” situations). While both the Left and the Right engage in this kind of behavior, from my point of view, the Right uses the tactic both more viciously and more consistently).
Watching the highlight video clips, I found Ford quite credible. Watching Kavanaugh attack her, I perceived a sense of entitlement, attempts to dehumanize, and even the tired old tactic of calling the whole thing out as a partisan attack–not to mention that his testimony was crammed with false statements. It sickened me, just as watching Clarence Thomas use similar tactics to deflect similar accusations against him sickened me in 1991. To the Kavanuaghs and Thomases of the world, as a survivor of sexual assault, I will always be an outsider, even though I am male.
In Ross’s view, one key piece of identity politics is the difference in perception between members of the dominant and non-dominant groups: members of dominant groups typically don’t often think about the experience of those in non-dominant groups. Yet, a person of color or a woman or someone who identifies as another type of minority experiences daily reminders that society puts up physical, psychological, economic, and other barriers.
The Kavanaugh/Ford hearings illustrate that difference in perception really well.
I think many of us perceive ourselves or are perceived by others as outsiders in various ways. I have certainly experienced that as a Jew, as a northeastern progressive, as an activist, as someone involved in various liberation struggles. Yet, to a person of color or a Muslim, I would be perceived as part of the in-group that excludes them. That these categorizations are fluid was brought home to me when I ran for City Council in my town, in 1985. I knocked on the door of a man who said, “You’re Jewish, I’m Polish. We’re both Eastern European. We have to stick together against the Irish and Italians who run this town.” I had seen the Polish population as very much a part of the majority culture in this area, and I, as a Jew, was an outsider; he saw it differently, and that opened my eyes.
In the Kavanaugh case, the ignoring strategy no longer worked, so he moved to attempts to discredit, presenting a wide range of emotional behaviors in the process.
Back when I was representing domestic violence survivors in their family law cases, I witnessed a very high proportion of the abusive men on the other side cry in court. For a long time, I thought it was intentionally manipulative, but after a while I came to see it as genuine decompensation as they confronted for perhaps the first time their inability to control the realities they had constructed. For once, someone else — their victims, the court — was writing the script, and they simply couldn’t handle it. The mirror held up to their behavior undid them, at least temporarily; even more so, the loss of control over their little worlds.
If I had had any doubts previously about the truth of the allegations against Kavanaugh, they disappeared when I heard him sniffling his way through the small part of the hearings I listened to yesterday. The angry outbursts I read about later further sealed the deal. I found myself not just certain the assaultive behavior had occurred, but concerned about his wife and daughters — a man who would come that undone during high profile hearings is almost certainly still engaging in those behaviors, in my experience, and I’d wager he’s still a problem drinker as well.
The old white guys in the Senate, and the one in the White House, are similarly breaking down. They are grasping desperately at their control of the world, the reality they have lived for decades, and they are angrily and sometimes tearfully acting out as it is slowly but certainly removed from their collective grip.
The fall of white male supremacy really is happening right now, in painful slow motion, and it is deadly for sure: survivors of domestic violence are at the most risk when they finally decide to leave.
Now more than ever, we need to support one another, we need to make collective safety plans, and we need to keep working to leave white male supremacy behind.
Let’s just pretend for a moment that the climate deniers are right and nearly the entire scientific community is wrong. We spend a lot of time and effort so humans can continue living on this planet of ours–and it turns out we didn’t need to do all that. Let’s say all that happens is we switch to clean energy and super-efficient design, improve our air and water quality, dramatically reduce pollution-related illness, free up more spending power among people who are no longer buying fossil fuels, create hundreds of thousands of well-paying jobs, and so on–but it doesn’t affect the climate, or the climate continues to be just fine for humans. Let’s say that ending our reliance on fossil fuels changes our foreign policy away from resource-based wars and toward peace, quality-of-life improvements around the world, and international cooperation.
You know what? I’d be pretty happy with those outcomes. It would be worth making that effort even if climate change were not an issue.
BUT…what if the climate scientists are right? What if our future is full of massive flooding, wildfires, severe storms, food riots, and all the rest of it? I’m not actually worried that much about the planet. The planet has survived climate upheaval many times before, and it will again. So will the cockroaches. But I AM worried about our planet’s capacity to sustain human and mammal life, and the plants that we all rely on for our survival. The planet is indifferent to whether humans survive and thrive. It looks to me that the planet has begun to fight back over the past ten or twenty years; “global weirding” has become a thing, around the world. The climate we’ve been used to for a couple of centuries is not the one we have anymore. If we continue blindly down the path of climate denial and inaction, explorers from other planets will land here to discover that the cockroaches are in charge, and humans are either extinct or a tiny remnant living lives of deprivation in scattered little bands.
Don’t take my word about those consequences. Follow these links and listen to the real experts: scientists.
A more scientific but still relatively readable report from NASA
And finally, a more technical piece from the Union of Concerned Scientists (a group I’ve been paying attention to for about 40 years and for whom I have a great deal of respect) outlining why humans need to own the responsibility for climate change
Are natural causes also contributing to climate change? Sure. Volcanoes, earthquakes, massive forest fires and floods…all of those have an effect on climate. But it’s important to keep four things in mind about natural disasters:
Humans still have a huge effect; nature issuing “corrections” doesn’t let us off the hook
When we put not just buildings but massive-scale infrastructure using risky technologies into at-risk locations, the consequences can magnify alarmingly
As an example of that last point, consider the accident at Fukushima in 2011. Seismic activity caused a tsunami, which flooded one of the largest concentrations of nuclear power plants in the world (6 plants at the Fukushima Daiichi site and another 4 at Fukushima Daini, just 7 miles away), which led to explosions in at least four of the Daiichi plants, which led to a meltdown, which contaminated a wide swath and forced thousands to evacuate.
The Deepwater Horizon oil spill in the Gulf of Mexico is another example. Around the world, numerous oil rigs, nuclear plants, chemical refineries, etc. sit on earthquake faults or next to large bodies of water. And this is simply nuts!
We’ve had 200 years to watch this crisis coming. We have plenty of technology to reduce our need for energy AND to generate clean, safe energy to power our world. If we’d started to get serious about dealing with climate change even as recently as 50 years ago, by now, we could have easily moved to 100% renewables, and if we had any sense, we would have. The good news: we could still convert to 100% renewables by 2050, or perhaps even sooner. The bad news: we may not have the luxury of 30+ years to figure this out, and at the moment, the US at least has a federal government that is actively hostile to climate science and puts dollars in the pockets of big business ahead of the health, safety, and livability of people and planet.