Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Activism, Democracy, Eco-friendly, Environment, Green Living/Green Lifestyles, Peace and War, People Helping People, Politics, Shel's Personal Life Tagged with , , , , , ,

To lose Pete Seeger so soon after Nelson Mandela–two great champions of justice and democracy! If you want to know the true definition of an American Patriot, it’s spelled P-e-t-e  S-e-e-g-e-r. Not only was he an extremely talented musician and a devoted rabble-rouser on a host of social, labor, and especially environmental causes–for which he suffered greatly in the 1950s and ’60s–and not only can he claim a major role in cleaning up the Hudson River and co-founding the amazing Clearwater sloop and organization and folk festival…he was one of the most humble people I’ve ever met.

I used to see Pete Seeger at the Clearwater Revival, wearing a volunteer shirt and picking up trash. I got to bang a few nails with him once as he was building the Woody Guthrie (one of I think three small boats he built along with the Clearwater and the Sojourner Truth). And I interviewed at least once, saw him perform dozens of times live and numerous more on TV–growing up as a public television kid in New York City, where once the blacklist was lifted, he was frequently found on Channel 13–and hung out with him at some People’s Music Network conferences. He helped start PMN, started Sing Out! magazine, the Newport Folk Festival, a bunch of environmental and peace organizations, and many other ventures for the public good.

His 1963 Carnegie Hall concert is one of the 10 albums I’d absolutely insist on having if I were stranded on a desert island with one CD holder. Among other things, it contains the best of his dozen or so recordings of Wimoweh, long before that other group made it a top-40 hit. I own many other of his records, but that one is a standout.

 

And Pete walked his talk. Though he could certainly have afforded much grander housing, he lived for the last many decades in a small cabin outside Beacon, New York, on his beloved Hudson River, heating with wood he chopped himself. Though he could have gotten all wrapped up in ego, he spent his entire life championing newer musicians. He helped bring Bob Dylan and Tom Paxton to the world’s attention, as well as later songwriters like Dar Williams and many others.

Pete was one of three amazing lifelong activists born in the spring of 1919 who I knew personally. Miriam Leader (not much known outside of her various home communities) passed about a year ago. And Frances Crowe continues her active work for peace, justice, and the environment. The world is richer because these three people with giant hearts walked its ground. Goodbye, Pete, and thanks for all you’ve done to make my life richer. You’re probably already starting to organize amongst the angels ;-).

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By Posted on Posted in Abundance and Prosperity, Diversity, Eco-friendly, Environment, Frugality/Frugal Fun, Green Living/Green Lifestyles, People Helping People, Shel's Personal Life, travel Tagged with , , , , , ,

One of the books I’m currently reading is Charles Eisenstein’s Sacred Economics—which makes many fascinating points about the interplay of money, attitudes, and relationships. (I’ll be reviewing it in my March newsletter; if you don’t already subscribe, please do so in the upper-right corner of this page.)

Early in the book, he talks about the gift economy, and the difference between reciprocal giving and circular giving. Reciprocal giving is closer to barter than to a true gift economy: you give something to someone, and that person reciprocates either right then, or at some future time. Until the gift is “redeemed” by the second gift, it creates a sense of obligation—kind of like what the Millionaire Mindset types call the Law of Reciprocity.

But circular giving is a completely different framework. You give something to someone, either because that person needs something you have or simply because you want to give a gift. That person will make gifts to other people who they can help. You may or may not be among the recipients. But when you have a need, someone will step forward and enable it. It’s more Karmic.

I’d never really thought about the distinction before, but I realize I’ve lived the parts of my life that are in the gift economy on the circular model. A great example (among many) is homestays. We’ve been members of the international homestay network Servas for more than 30 years, and Couchsurfing since 2009 (Note: Servas link is to the United States site, as the International is down at the moment). People stay at our house. We stay in private homes when we travel. No money changes hands. When we travel, we usually bring a small gift: a bottle of wine, a loaf of good bread, a copy of one of our books—but this is something we choose to do and is not required by either organization. Some of our guests bring gifts, some don’t.

This is not just about saving money, though that’s certainly a factor. It’s about having a visit in a place where you didn’t know anybody. Having a human connection in a private home, instead of an impersonal hotel room interchangeable with others all over the world. It’s about going someplace as a traveler and a visitor, not as a tourist—experiencing a place, if just for a couple of days,  through the eyes of people who live there. Eating their food staying in their neighborhood, playing with their kids or pets, listening to their music.

It’s very rare that our homestays are reciprocal. I think there have been about five people in all these years where first one of us visited, and then the other return the visit—and the motivation in those cases was not “you owe me,” but “we enjoyed you so much, we’d like to see you again.” It’s actually very common for people who visit us to invite us to visit them,and vice versa. If we ever make it to Berlin, we already have half a dozen families who’d be delighted to host us and see us again.

And this goes back to Eisenstein; he makes the point that money not only commoditizes goods and services (and drives uniformity over craftsmanship)—but also commoditizes relationships. We build relationships with many of the people we meet through these homestay networks. We’re on each other’s Facebook friend lists or e-mail humor or political alert lists, we send copies of our annual letter, we stay in touch if we return to those locations. In short, we’re gaining friendships—not with everyone, but with the ones where the chemistry is good, and that’s most of them.

Even in the most hospitable Bed & Breakfast, with the most delightful innkeepers, this doesn’t happen; money creates a different dynamic.

And circular gift economies are only one facet of the evolving economy. I could do another whole post on paid shared-resource economies like Zipcar and Airbnb. And one thing all of you should consider is how much more eco-friendly these are than everyone buying their own car, their own lawnmower, etc.

I haven’t gotten to the part of Sacred Economics where Eisenstein lays out his ideas for money economies that don’t devalue and dehumanize. I’m looking forward to it, and might write again here when I see what he has to say about that.

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By Posted on Posted in Abundance and Prosperity, Environment, Green Living/Green Lifestyles, Shel's Personal Life Tagged with , , , , , , , , , , , , ,

The concept of cellular memory was made very real and personal to me today, in the woods.

Yesterday, it happened that I chose a very icy location for my daily hike, slipped several times, fell twice, and banged myself in a few places. I even iced one of the spots when I got home. Those areas were still a bit sore for a couple of hours but were OK by the evening.

Today, I went to different nearby woods, free of ice, just a thin and not-very-slippery coating of snow. And as soon as I got out of the car, two of the spots I banged yesterday—below my left knee and above my right wrist—started to hurt! They’d felt fine all day.

I am convinced they “remembered” that the snowy woods had caused pain the day before.

Even more remarkable: once they “realized” that the conditions were, in fact, different, the pain subsided quickly. Within about three minutes, my leg was no longer hurting. Another couple of minutes and my arm felt fine too.

If I’m reading the signals correctly, the implications are that any body part not only has a memory, but has emotions and even thought.

Since the mid-1970s, I’ve paid at least some attention to the way bodies react to stress. I’ve explored a number of modalities, from Re-evaluation Counseling (all about releasing rapped emotions that often manifest as tension) to rolfing to yoga to Network Chiropractic to Alexander Technique (and several others). And I’ve explored uncountable numbers of audios, books, and articles about our ability co influence our own fate and to manifest what we desire–often called the Law of Attraction (LoA). Many of these work on releasing stored tension in the body that stems at least in part from emotional distress.  Thus, my discovery today actually makes a good deal of sense to me. (And by the way, I have been enormously helped by the Alexander work, which I’ve done steadily since around 2005,  with a very skilled practitioner, Ruth Rootberg of Amherst, MA. Any Western Massachusetts people reading this might want to try her out.)

While I recognize that this may seem off-topic or too “woo-woo” for this blog, I’ll put out the idea that it’s actually very, very relevant. Changing oneself is key to changing the world. Understanding how much power we have to shape our own destiny helps us create the planet we’d like to live on—and looking at cellular memory might be a part of that. If we can have Prosperity Consciousness or an abundance mindset, can’t we also teach our bodies to de-stress?

Have you had any experience with this sort of cellular memory? Please share by posting a comment.

 

 

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By Posted on Posted in Advertising, Business-general, Diversity, Entrepreneurship, Marketing Techniques and Philosophies, travel

Two weeks in Turkey, not speaking the language, with my marketing radar wide open. Here’s some of what I noticed.

  1. A surprising number of Turkish TV commercials remind me very much of US commercials from the 1960s and 1970s: housewives demonstrating the superiority of some cleaning product, dancing chocolate bars, and so on. At the same time, some are totally state-of-the-art, with special effects and much more modern concepts about marketing. But as in America, often these forget to actually sell the product.
  2. At least during the slow season of our visit, most shopkeepers and hospitality business owners (and the general public) are very friendly, and eager to meet special requests.
  3. Personal service in the hospitality industry seems to be a Turkish hallmark. We repeatedly experienced people going the extra mile for us or plying us with gifts. As an example, one hotel proprietor arranged our public bus tickets to the next town, had the tickets delivered to the hotel, booked on us two tours at the next destination we were going to, and even paid the minibus fare from his gleaming hotel to the bus station, some 12 km away. Another one saw that we were making sandwiches and she supplemented our bread and cheese with a huge gift of fruit, olives, and better bread. An enterprising travel agent across from the bus station had his agency open hours before the others, in time to meet the early morning arrivals from the night buses. Offering a warm room on a cold morning and help communicating with hotels, he was doing a healthy business selling tours, balloon tickets, and lodging.And yet, some of the basics are neglected. One hotelkeeper never cleaned our room on a three-day stay (though all our other hotels cleaned regularly and thoroughly). A restaurant owner who served an excellent meal and whose dining room was beautifully decorated had not bothered to fix a long-broken door latch in the bathroom or his leaky toilet mount. Nonsmoking laws are violated constantly (almost every adult male Turk seems to smoke).
  4. The Turkish business community seems way behind in its use of the Internet. Vast numbers of businesses don’t have a website, and if they have an e-mail address on their business cards—many don’t—it’s Hotmail or maybe Gmail. Of those that do have a website, a surprising percentage have a useless brochureware site that gives nothing you can’t get out of a phone book—sometimes in multiple languages. And yet, the two-room hotel we chose in Goreme had a very professional English-language website, even though its owner speaks no English.
  5. My willingness to do business with someone is inversely related to how much pressure they exert—and I’m sure I’m not the only one. Despite this, in all the tourist locations, touts are everywhere, some of them quite obnoxious. Those with a different approach really stand out. In one souvenir craft shop whose owner gave us all the time we wanted to browse his offerings, answered our questions but otherwise left us alone, we bought five different items. Often, however, we were prepared to buy, but left without buying as the pressure increased. Yet the behavior continues.
  6. We saw very few beggars; much fewer than in the US. In Turkey, it seems the economically marginal eke out a living by trying to sell something: a glass of fresh-squeezed juice, a bagel, a bag of roasted chestnuts, a shoeshine, a song—or, of course, earn a commission from one of the rug or craft merchants. Particularly in Old City Istanbul, male strangers will approach you, chat you up, give some bit of genuinely helpful advice, and steer you toward their particular rug shop.
  7. There is a great deal of competition among nearby businesses, but also a great deal of cooperation. Merchants respect their neighbors and will work together to make a sale for someone. Tea shops in the Grand Bazaar do a thriving business ferrying chai to the rug merchants who offer it to their prospects.
  8. During the slow season (such as our December visit), many businesses hang on by the slimmest of threads. One restaurant owner told us he’d had one table to serve the previous day and we were, at 1 p.m., the only ones that day. He was quite excited that he already had a reservation for the following day.
  9. The sampling economy is so taken for granted in Istanbul that locals will simply reach in to a bulk food bin and try something without asking. If they like it, they buy. We didn’t have a chance to observe these kinds of markets outside of the Istanbul region, so I don’t know if that’s true elsewhere.

Crafts will vary enormously in quality and price. If you plan to go beyond Istanbul, get a sense of what the items you like cost. You may find them for half as much in other regions, or you may see them higher and want to pick them up before you fly out. If you want to make sure you’re buying Turkish goods, check labels carefully

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By Posted on Posted in Eco-friendly, Energy & Sustainability, Entrepreneurship, Environmenl, Environment, Frugality/Frugal Fun, Green Business, Green Living/Green Lifestyles, Innovation, Peace and War, People Helping People, poverty, Technology Tagged with , , , , ,

Watch this video about the Copenhagen Wheel, a device that captures and stores energy from cyclists pedaling and coasting, and supplements pedal power on the uphills or over long distances. And then read a few of the comments.

To me, this is brilliant technology! First, it makes biking—and particularly bicycle commuting over distances of 20 to 50 miles—an attractive option for tens of thousands of people who’ve felt unwilling to try it before. That, in turn, reduces the number of cars on the road, which has dozens of advantages to the planet and to our pocketbooks. Second, it makes it possible for the moderate cyclist (like me) to go much farther by bike.

A lot of the comments are angry that this will disrupt their exercise. I think they’re not thinking about it the right way. Instead of blaming a machine for interfering with their workout, think about the ability to bike instead of drive to good riding places some distance away, or to bike much farther distances to explore an area farther out.

I do ride for exercise. And I do face a BIG hill when I go out my door. I’ve learned to manage it, but when I first moved to that area, it was very tough. Something like this would have been a nice transition as I learned to conquer that tough hill.

And for the exercise-only bikers, I have one more suggestion: write to the company and tell them you want a manual override option: an off switch, in other words. Then you have the boost when you need it.

Let’s apply this kind of creativity to every aspect of our lives! We could not only solve climate change but war, poverty, and other global issues. I wish this company much success!

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By Posted on Posted in Events, General Commentary, localism/locavore, Shel's Personal Life, Social and Economic Justice Tagged with , , ,

I choose not to participate in the always-crowded and frequently violent orgy of consumerism called Black Friday. I do my best to shop locally most of the time, I don’t like crowed craziness, and I know Black Friday is not really a help to local small businesses that can’t afford to deep-discount.

There’s an alternative celebration on the day after US Thanksgiving that resonates more with me: Buy Nothing Day: 24 hours without any purchasing activity. I can’t always do it; sometimes the gas tank is empty or I’m flying home from Thanksgiving in another part of the country. But this year, I see no reason to spend any money today.

Wikipedia has a nice page on the history of Buy Nothing Day and some creative incarnations of anti-consumerism.

Meanwhile, society at large is going in the opposite direction. I was really hoping that the big-box store openings would be a flop. Unfortunately, there were big crowds leaving their families to chase down bargains. This, I see as a blow against workers’ rights. I very much doubt that all the employees working yesterday were volunteering to work on a holiday. In fact, there are demonstrations at Walmarts all over the country today, protesting this encroachment on workers’ family time. In my area of Western Massachusetts, it’ll be 3 p.m. at the Walmart in Hadley.

 

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By Posted on Posted in Activism, Democracy, Environment, language, Peace and War, Politics, Protests and Crackdowns, Social and Economic Justice Tagged with , , , , , , , , , , ,

Progressives can be a gloomy lot. Too often, we focus on all the things wrong with society, all the problems we need to fix. I say “we,” because I’ve certainly done my share of that global kvetch.

But every once in a while, we actually win a major victory. I’ve been actively involved in a few of them, and I have to tell you, they feel great.

One of my favorite members of Congress, Rep. Alan Grayson (D-Fla) knows the importance of celebrating our victories. He sent out an e-mail with the headline, “Hey, We Progressives Won Something.”

I opened the e-mail and discovered what we won: we didn’t go to war against Syria. And Syria destroyed its chemical weapons stockpile, under international supervision. The massive outcry of opposition certainly helped us get there.

Grayson gives us a lot to celebrate:

Let’s celebrate the war that never happened.

Let’s celebrate NOT having to hold sad and somber funerals for young Americans who would have lost their lives fighting in Syria.

Let’s celebrate NOT having to nurse and care for the wounded veterans who would have returned from the U.S.-Syrian war.

Let’s celebrate Congress NOT having to appropriate billions of tax dollars in emergency spending to support U.S. military operations in Syria.

Let’s celebrate NOT having to attend bitter marches protesting the U.S. war in Syria.

Let’s celebrate NOT having to rebuild Syria’s roads and bridges and schools, so that we can have a shot at rebuilding our own.

Let’s celebrate peace.

We won the battle, and the military-industrial complex lost the war.

We should be proud of our victories, because our victories matter. I know that politics sometimes can seem discouraging right now. Progressive often seem to lose, and lose frequently. But, you know what? Sometimes we win. And when we win, we save lives. We promote equality. We serve the cause of justice. We improve people’s lives.

(You can read Alan Grayson’s whole essay at this blog.)

Indeed, we do! Our actions–as individuals, and especially when we band together–actually do make a difference. Think how much poorer the world would be if the likes of Nelson Mandela, Lech Walensa, Wangari Maathai (the tree-planting woman of Kenya, who won a Nobel Prize for her work establishing a greenbelt in her country), Gandhi, Gray Panthers founder Maggie Kuhn, and Martin Luther King, Jr. had not walked it.

And you don’t need to be an activist. The world is richer for the presence of scientists like the brilliant energy strategist Amory Lovins, who is still very much alive–and Jonas Salk, Rachel Carson, and George Washington Carver, who are not…writers like Harriet Beecher Stowe, Alice Walker, and even Chicken Soup’s Jack Canfield (his The Success Principles is the one self-help book I regularly recommend)…and ordinary people whose names you won’t recognize, who turned their lives into blessings for the world. I’m going to honor one of those unknown heroes by name: my late mother, Gloria Yoshida, who was a civil rights volunteer in the 1960s. If a black person was told an apartment had already been rented, my 5’3″ white, Jewish mom was one of the people who would go and try to rent it afterwards. I remember her yelling at our own landlord, who towered over her, and looked pretty ashamed as she lit into him because “you just don’t want to rent to them because they’re black.”

That family history made it easier for me to take on a long list of causes over the past 40 years–even organizing the movement that saved a threatened mountain while all the “experts” said “this is terrible, but there’s nothing we can do.”

What are YOU doing to make the world better? Please share in the comments section, below.

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By Posted on Posted in Energy & Sustainability, Green Living/Green Lifestyles, language Tagged with , ,

My hometown newspaper, the Daily Hampshire Gazette in Northampton, MA, noted today that the City of Northampton’s Office of Planning and Development has been renamed the Office of Planning and Sustainability.

When I moved to town in 1981, Northampton was in the midst of a building boom and developers were snapping up large farm and forest parcels on the fringes of town. Sprawl was the order of the day.

Now, huge amount of acreage have been protected, both in Northampton and all surrounding communities; Hadley, the neighboring town where I currently live, has preserved thousands of acres. And the City of Northampton has openly changed the mission of the planning department to embrace sustainability.

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By Posted on Posted in Activism, Demographics/Psychographics, Diversity, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environmenl, Green Business, Green Living/Green Lifestyles Tagged with , , , , , , ,

Buying local. Worker co-ops. Neighborhood resiliency. Community control. Does it feel overwhelming trying to track and sort out all of these community economy movements and buzzwords?

Writer Laura Flanders, Yes Magazine, and GritTV have collaborated to make it easier for the rest of us. They’ve launched a new feature called Commonomics, and the first installment is a nice roundup of some of these trends, told through the stories of people whose stories rarely make it into mainstream media.

The initial installment is called “Welcome to Commonomics: How to Build Local Economies Strong Enough for Everyone,” and OI recommend reading it.

 

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By Posted on Posted in Eco-friendly, Energy & Sustainability, Green Business, Green Living/Green Lifestyles Tagged with , , , ,

I recently interviewed Kelly Rudy of El Monte Sagrado, a green luxury hotel in Taos, New Mexico. In this 4-minute video, Kelly discusses some of the property’s unusual green features—especially the way water is handled and the types of plantings—in this four-minute interview .

To watch, just click on the link in the first line. Your comments are welcome.

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