Along with every other decent human being, I deplore political violence. And as much as I despise his politics AND his character, I wish Donald Trump a speedy recovery from the wound inflicted by a would-be assassin with an assault rifle.

BUT that doesn’t mean we need to stop campaigning. It doesn’t mean we should fail to make the most of the opportunity that this criminal’s attack on another criminal creates. And it certainly doesn’t mean we should slink off with our tails between our legs because the MAGAs tell us “this is not the time!” It’s never the time, according to them.

And it absolutely doesn’t mean we should roll over play dead, and abandon hope just because Biden had a bad night in the recent debate or just because Trump may get sympathy votes for getting shot. Trump (who is only 3-1/2 years younger, by the way) had a bad night too, if you filter against fact-checking. He spewed blustery nonsense for 90 minutes, nearly all of it either blatantly false or totalitarian fantasy.

Here’s what we should be saying at every possible chance:

It’s time for the United States of America to stand behind the value of not getting shot by a random psycho at a school, a movie theater, a supermarket, a religious service, a concert, or anywhere else. And Trump cannot lead that effort. After all, he:

By contrast, President Biden issued a powerful Executive Order promoting gun safety and managed against the odds to gain passage of the Bipartisan Safer Communities Act, which he calls “the most significant bipartisan gun safety legislation in nearly 30 years.  The Act provides communities with new tools to combat gun violence, including enhanced gun background checks for individuals under age 21, funding for extreme risk protection orders and other crisis interventions, and increased mental health resources to help children impacted by gun violence heal from the resulting grief and trauma.” If Biden chooses to step down, the Democrat who will challenge Trump in November is also likely to favor sensible gun laws. The Democratic Party as a whole has been advocating common-sense gun safety for many years.

Finally, let’s remember three very important things:

First, just because the MAGA crazies have taken over the Republican Party doesn’t mean they’ve taken over the minds of mainstream Republicans. We see this in the typical 20 percent that Nikki Haley continued to draw even after she suspended her campaign! And I’ve also seen it in my conversations with many Republicans who tell me they don’t like Trump’s character, his lack of understanding of the issues, his massive narcissism, his open racism, his lack of a moral compass, etc. His support is weak even in his own party, in other words. Many could easily defect—as more than 100 prominent Republican have publicly pledged—to RFK, Jr., to the Democrats, to a Republican write-in, to to the Libertarians, or simply leave that space blank on their ballots.

Second, the Republican positions on many issues are wildly out of step with mainstream views. They oppose women’s reproductive freedom, LGBT rights, immigration (even legal immigration), voting rights, rights to protest against repressive governments, environmental protection, labor rights, and more. Both the Republican platform and the truly sinister Project 2025 (written largely by people who worked in Trump’s administration) embrace these extremist proposals—as do, apparently, a majority of the Supreme Court, which recently gutted environmental protection, declared Trump immune from prosecution for “official” acts, and of course, a year ago, overturned Rowe v. Wade—becoming the first Supreme Court to remove a constitutional right. And if that weren’t enough, Trump himself has alienated and insulted many large constituencies—veterans, people with disabilities, women, Palestinians, Muslims, Latin Americans, to name a few—and, starting January 6, 2021, thrown even some of his most loyal supporters like former Attorney General William Barr and former Vice President Mike Pence under the bus.

And third, Trump is not an attractive candidate to swing voters. He is now a 34-count convicted criminal and was found in civil court to have committed sex crimes. His rambling, off-topic speeches and compulsive lying could be evidence of serious mental decline. And of course, both men have a track record. Trump got little done besides his economy-crushing tax cut, while Biden, for all his flaws, has made huge progress on the economy, on recovering from the pandemic, on the environment, and on the US’s position as a world leader. On every issue where Biden has been bad (especially Gaza), Trump is demonstrably worse for progressives.

So let’s get out there and mobilize people to vote Democratic—including spreading the word about the huge negative impact of Trump’s proposals to people who don’t always vote for Democrats. Despite its problems, we still have a democracy worth saving!

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I started answering this question on Quora but ran out of room.

First, it does make a difference. Little things add up.

For instance, where I live in the northeastern US, many people turn the water on full blast and leave it running the whole time they’re brushing their teeth. So in many of my speeches and interviews I talk about a way to brush your teeth that uses teaspoons instead of gallons: turn the water on a trickle, wet the toothbrush, then turn the water off until you’re ready to rinse with another trickle. Let’s say that this saves even just one gallon of water each time.

Child brushing teeth (FreeImages.com)
Child brushing teeth (FreeImages.com)
If someone hears my message and lives for another 40 years and brushes twice a day without squandering that huge amount of water each time, that one person has saved 29,200 gallons. Now, if I can influence just 50 people a month and I talk about this for the next 19 years until I’m 80, that means a total of 332,880,000 gallons saved. And if just one person in each of those 50 goes on to influence just ten of their friends, the total savings become astronomical.
More and more places around the world are discovering that water is extremely precious, so eventually this will become the common best practice for brushing teeth.
And this is only one of hundreds of easy lifestyle changes we can make. Click here to see how to get your hands on 111 of them.
Second, it changes the way you look at the world. You start looking holistically, seeing connections among things that appeared random and unconnected to you before. Who knows—maybe you’ll be the person to make the next big scientific breakthrough in sustainability because of that shift in your thinking ;-).
Third, it changes the way you feel. You see yourself as someone who can make a difference in some small ways that add up to big ways. Guess what: Ordinary people can change the world–but only with a mindset that their actions make a difference. What’s more ordinary than a seamstress? Think about a seamstress named Rosa Parks. How about a high school student? Just in the last few weeks, a group of them in Parkland, Florida sparked a new national movement and managed to get a few restrictions on guns passed into law in Florida after decades of failures on this issue, less than one month after 17 of their schoolmates were murdered in a school shooting. What about an electrician working in a shipyard? That would be Lech Walesa, who led the movement to kick the Russians out of Poland and became its president. I personally started a movement that saved a local mountain.
I’ve been speaking and writing about this for several years. If you’d like to know more, check out my award-winning book, Guerrilla Marketing to Heal the World (endorsed by Seth Godin, Jack Canfield, and many others) and my 15-minute TEDx talk, “Impossible is a Dare!” (click on “event videos”).
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Last night, I signed a petition created by Rep. Joe Kennedy about gun control. The page gave me the option to share on Facebook, and I did. Then I went to bed.

I was pretty horrified to check my page this morning and see my share that said “Stand With Rep. Joe Kennedy” and had a huge picture of him. Not a word about gun control showed up in the Facebook preview.

So I took it down and posted this note:

To those who might have wondered why there was a huge campaign ad for Rep. Joe Kennedy on my page last night. I had just signed a petition he originated on gun control, and wanted to share it. I didn’t check how it posted on FB. I felt tricked and betrayed enough to take the entire post down. Let him get signatures some other way.

This was a classic bait-and-switch. In fairness, Kennedy probably delegated this to some social media intern and most likely wasn’t personally involved. But if I lived in his district, this would make me look for someone else to vote for, because I don’t like being manipulated and cheated.

Only after I took it down did I think about blogging about this feeling of betrayal. If I’d decided to blog before I instinctively took it down, I would have grabbed a screenshot to post here. Instead, you get the logo of the ultimate-bait-and-switcher: Volkswagen.

Aging Volkswagen showing VW logo. Photo by Daria Schulte.
Aging Volkswagen showing VW logo. Photo by Daria Schulte.

VW, of course, preyed upon environmentalist car owners to sell them a low-emission vehicle—but fudged the test results and was really selling highly polluting cars. This is costing the company billions, and it isn’t over yet. The state of Vermont just filed suit against VW two days ago. Vermont, tiny as it is, has the second-highest per-capita concentration of VWs in the country (after Oregon)—precisely because environmental consciousness is extremely high among its residents. In fact, a year ago, a group of those Vermont residents already filed a class-action suit against Volkswagen.

I used to think my parents and in-laws were overreacting with their continuing pledge never to buy Volkswagen s because of the company’s involvement with the Holocaust. After all, the people who made those brutal decisions are long dead or in nursing homes. But after this scandal, I can’t think of any reason why I would ever trust the company again.

Bottom line: in business and in politics, bait-and-switch has no place in ethical marketing.

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Orlando was merely the latest chapter in a bloody saga of a country that allows pretty much anyone to get not just a gun but a military assault weapon capable of killing large numbers of people in moments.

One of the great failures of the Obama administration is the failure to push through any meaningful gun legislation in the wake of Newtown and all the other horrible massacres. What is wrong with our country that we can watch first graders mowed down by a madman with an assault rifle–a weapon whose only purpose is to destroy the maximum number of human lives in the shortest possible time–and we still have not reinstated the assault weapon ban. We still have not closed the loopholes around background checks, so any idiot with a history of mental health problems can get his or her fingers around the trigger.

Protest against violence (photo by Jason Cross)
Protest against violence (photo by Jason Cross)

According to CBS news, most mass shootings involve assault weapons. The ban on assault weapons expired in 2004. Within three years, the Washington Post reports, the number of mass shootings skyrocketed. The average number of mass shootings per year nearly tripled, from 6.4 to 16.4.

These are not hunting rifles. These are not self-protection handguns. They exist only to inflict misery. In this country, you need to prove you’re qualified to cut hair or to drive a car. Why is it so easy to get a death machine like an assault rifle? And more fundamentally, why do we expect parents to automatically know how to parent? I wonder how much violence could be avoided if we provided free training in parenting skills to pregnant and newly parenting couples.

Let’s stop the madness! Let’s get sensible gun legislation into place.

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