I love the idea of embracing your weirdness—and I’ve basically lived it since my teen years. But I want to add three corollaries:
Present your weirdness in ways that foster, rather than cut off, communication. So, in my case, living in a socially conservative farm community, I’ve chosen not to wear skirts even though I find them very comfortable—because I want my neighbors to understand that while I’m different from them in many ways, we still inhabit the same neighborhood and have more in common than they might think. I made different, more outrageous, choices in other places I lived in. Marrying and having kids, recognizing that my decisions impact other people, was another encouragement to dial it back. But I still publicly label myself as a “marketing heretic,” still post unpopular views in public places, still invite people of all viewpoints to engage with me (as long as they do so civilly). And I can proudly point to many examples where my activism has made the world a better place, both within the business community and in the wider world.
Listen and engage when your weirdness starts to set up barriers. Let people express their discomfort. Strive to uncover their deeper feelings. Find points of agreement and build the discussion out from there.
Bring your weirdness to the table but BE at the table! Participate actively in your community. I spent 9 years on my town’s Long-Range Plan Implementation Committee and have attended almost every Town Meeting for more than 25 years. In the 17 years before that, I was actively involved in the government and social infrastructure of the small city where I was living, both through board service and community organizing and through electoral work. I believe that service de-demonized the way several members of our town Planning Board perceived me. I went from newcomer/troublemaker who had organized the movement that blocked a big, totally inappropriate mountainside housing development to a person whose input was valued and seen as vested in keeping the character of the town.
How do you bring your nonconformity into your work, how do you make it a strength, and how do you engage with people who might feel threatened by it?
Americans think of ourselves as a “can-do” people. Over the course of its history, the US has often been in the vanguard, with the rest of the world playing catch-up later. The US was especially good at technology, pioneering innovations ranging from the interchangeable parts that made mass production possible to the amazing moon missions that took less than seven years from JFK’s speech at Rice University to Neil Armstrong’s “giant leap for mankind” as he became the first person ever to set foot on the lunar surface, to enormous leadership in green energy from the 1970s into the 1990s.
And Americans often see ourselves as the greatest country in the world. In many ways, that image is correct. We have amazing natural and scenic resources, a wide diversity of people, cultures, ecosystems, and more. We are very resilient, even scrappy at times. We have a democracy that has not only lasted but expanded. We’ve birthed may popular movements for justice and liberation, and experiments in new ways to form community, that went around the world.
And despite the perception of American exceptionalism–that we’re a beacon to the rest of the world–there are many areas where the US is far, far below “the best in the world.” This could be a much longer list, but here are a few examples:
Although US police forces are far more heavily armed than those in many other countries, our crime levels are worse than most countries; we are the 50th most dangerous out of 132 countries ranked.
59.5 percent stemmed from a race/ethnicity/ancestry bias.
18.6 percent were motivated by religious bias.
16.9 percent resulted from sexual-orientation bias.
2.2 percent stemmed from gender-identity bias.
2.1 percent resulted from bias against disabilities.
0.7 percent (58 offenses) were prompted by gender bias.
My guess is that these terrible statistics don’t even count police murders of people of color.
What is the Real America?
Technically, America is much more than the US. It’s everything from the northern tip of Alaska to the southern tip of Argentina–and Americans live anywhere within. But right now, I’m just talking about the US.
And the answer is…all of the above, and more. Our diversity is part of our resilience and our strength. But our education (in school and out, and that includes social media) tends to sharpen our existing divisions and make it hard to find people who disagree with us–let alone have those meaningful, structured conversations that explore how we can work together with people who are not like us.
And it hasn’t helped that the current president has repeatedly and publicly embraced racism, misogyny, ableism, and difference, while promoting suppression of real news and science, monolithic social mores that ignore or (sometimes even physically) attack different perspectives, and dictatorships in other countries. A president who has put children in cages, essentially closed the borders to legitimate asylum seekers (long before COVID), slashed the safety net, appointed a likely child abuser to the Supreme Court, and made a mockery of our cherished democracy.
This Moment: A Time for Action
Many things are changing in our society this year:
The pandemic has changed the way we interact–and created a ridiculous ideologically based divide between those who take precautions and those who don’t
Anger around police mistreatment has created a mass movement
COVID has shown that our entire society can pivot, that all those “impossible”changes around issues from climate change to racism are actually less drastic than what we’ve already changed
In short, the cauldron is bubbling. What emerges depends on what we put in–but this could be a time to Make America Great, finally.
Recently, a reporter asked questions about diversity and the environmental movement. I spent a long time responding because I wanted to share it (with slight adaptations) with you, too. Here we go:
1. If possible, could you explain why diversity is so important for the environmental movement?
Everyone loses when people of color or of lower income see the environmental movement as something for white people or rich people. To win the battle, all sectors of society need large majorities who will support the behavior changes and own the issue.
Many poor communities/communities of color are hit much harder by industrial pollution (e.g., coal plants and refineries in poor neighborhoods) or—both globally and in the US—are at higher risk for climate-change-related flooding, drought, etc.
In the time of a government that is openly hostile to poor people, people of color, and the planet, the rise of intersectionality—seeing multiple issues as linked—has been a major factor in the resistance. We are all stronger when we are all looking past our own immediate self-interest into building a movement.
A key piece in fighting climate catastrophe is increasing neighborhood food self-sufficiency. Many poor communities are food deserts, with wildly inadequate service from supermarkets, low quality overpriced food in convenience stores, and often, a junk food culture. Turning urban rooftops and empty lots into high-quality organic food production can create not only better health outcomes but also address climate change (removing the long distances food is transported, oxygenating polluted air, keeping water from contact with roofing materials, etc.) AND economic disenfranchisement (creating jobs, lowering food costs). I have even visited a successful urban farm on the roof of an eight-storey building in the heart of the South Bronx.
Multicultural contingent at a climate march. Photo by Shel Horowitz.
2. Climate change hurts all living things, but there are issues that specifically hurt people who aren’t white, straight, privileged. What are these issues, and what organizations actually work to make these issues well-known, and matter?
From New Orleans’ Lower 9th Ward (flooded by Katrina) to the Maldives Islands, people of color bear more of the risk. In many cases, they have the least to do with causing climate change, so there’s a huge justice issue.
It’s harder to make the connections between climate change and LGBT organizing, but here’s one: pressure to be in procreating hetero relationships may cause some people to have children (or have more children). This pressure to “be fruitful and multiply” was probably a huge factor in religious messages against nontraditional lifestyles (such as the wretched passages in Leviticus that have caused so much misery and suffering for thousands of years)—but at the time the Old Testament was written, small bands of humans needed aggressive population growth. Not anymore. Reducing population growth is an obvious way to lower the temperature. Thus, freedom to choose whether to have children becomes a climate issue.
A stronger connection comes back to intersectionality. No one is free when any group is oppressed. Lesbians and trans people especially have been heavily involved in justice issues generally (the push to find a cure for AIDS was largely lesbian-driven, even though they themselves had lower risk than either gay male or hetero folks), including the climate change movement. By working toward healing the planet, they help liberate themselves too.
[I also connected this journalist with Majora Carter in the Bronx and Van Jones in Oakland—two of the most effective activists doing environmental/climate change organizing within communities of color.]
3. In general, could you explain why an inclusive environmental org staff is one of the most important assets an environmental organization, and the movement, can have?
People respond best to those they see as like them. If an organization only has white, economically comfortable, straight staffers, it be a lot tougher to organize in the communities that need it most.
As a movement, we are much stronger in diversity. Working with people of different backgrounds and cultures lets issues surface and be addressed. A white person from the suburbs may not analyze a situation the same way as a person of color from an inner city neighborhood. By recognizing the value of many different perspectives, solutions arise that are more holistic and more likely to be implemented. As a child growing up in NYC, I never thought about community food self-sufficiency until my teens. People who grew up in the farm community where I live now have been living and breathing it their whole lives. But I knew a lot about mass transit, housing density, and other things that are out of the context of my rural neighbors where I live now.
We need to walk our talk around inclusiveness and intersectionality—and show up for other communities when they need us. Not just so they show up for us, but because it’s the way the world should work.
It’s from intersectionality that I really developed the work I do, moving business forward on climate change and on hunger, poverty, and peace by showing them how it is in their economic self-interest. As a profitability consultant for green and social entrepreneurship businesses–and author of 10 books, most recently Guerrilla Marketing to Heal the World (endorsed by Seth Godin, Chicken Soup’s Jack Canfield, and many others), I show businesses how they can go beyond mere “sustainability” (keeping things the same) to “regenerativity” (making things better). I work with them to develop and market profitable products and services that turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance.
And as an activist, my proudest campaigns include my (only) arrest at Seabrook in 1977 (the action that pretty much ended the drive toward nuclear power) and founding the movement that saved a local mountain here in Western Massachusetts. I was an early adopter of intersectionality and have been making connections between movements for more than 40 years, starting with connecting student liberation and the Vietnam peace movement as a high school student in NYC. I was raised in a low-income household and have worked for both social justice and environmental causes since 1969 (at age 12). Several years of my life were focused on LGB activism (T wasn’t really on the radar yet). I was on the organizing committee for our local Pride March for three years until they threw the bisexuals out, and my wife and I still march in this parade almost every year. In my 20s, I even had a VISTA job as an organizer for the Gray Panthers and immediately brought them into a Brooklyn-wide anti-racist, mixed-class coalition against nuclear power that I co-founded.
Have you seen the infamous Pepsi ad that’s been called “tone-deaf” by progressives, and which Pepsi pulled quickly? Before you read the rest of this post, please write your impression of it in the comments.
And I agree with Whoopi: the message is about inclusion.
Yes, it is co-opting the movement. Advertisements have always co-opted cultural memes. If you wear $60 torn jeans, you can thank the hippies and grunge-punks who wore their clothes to rattiness. For that matter, Bud commercials and Wheaties cereal boxes have been co-opting sports culture for decades (it feels like millennia).
I’m old enough to remember when hijab-wearing women and people of color and same-sex couples would not have been allowed anywhere near a commercial. What I see most of all is a message to DT that we are united in our diversity (and that includes the cops, who are actually our allies most of the time–and which the movement made a big mistake in automatically trashing in the 1960s).
I also agree with Whoopi that water is my preferred drink over any kind of soda.
That Pepsi was attacked to the point where they pulled the ad is much more shocking to me than the ad itself.
But I guess I shouldn’t be shocked. Here in the Blue Bubble, behind the “Tofu Curtain” (not a phrase I invented) in Massachusetts’ Hampshire/Franklin Counties—one of the bluest parts of a very liberal state—those accusations of “tone deaf” are all-too-familiar. Two among many examples:
A program in which cops in the schools did something sociable with the kids was kiboshed and the very progressive police chief (an out lesbian who was seen at Pride Day marches long before she became chief) was trashed as tone-deaf
Two towns over, several years ago, a production of “West Side Story” was canceled because some people thought the whole idea of the play was racist. I don’t know if they read the script or saw the movie, but to me, that movie makes a statement against racism, just like Twain’s Huckleberry Finn (which has also been criticized for racism, because it uses the N-word—even though it was written in the 19th century when that was the term used and the whole premise of the story is to show the absurdity and cruelty of racism)
It reminds me of the days when the left (my teenage self included) would practically canonize any extreme statement that happened to be made by a person of color or one who identified as any shade of LGBTQ, even if that statement incited violence against innocent people who happened to be white and straight. I should have spoken out against those outrages 45 years ago, but I was just as hoodwinked.
I’m not talk about any false unity of sweeping real grievances under the rug. But I am objecting to the shrill side of political correctness that demonizes the Other without even listening, even when the Other is mere steps away on the political spectrum, dividing instead of uniting and leaving us all at risk when the real forces of repression sweep in.
OK, I write as a US-American who has traveled widely and made a point of meeting and talking with people of the cultures where I was visiting (often through homestays, as well as through conversations on bank lines and public transit, etc.)
1. Yes, like every other country, the US has its share of boorish, know-nothing, blinders-on bigots. The difference: in the US, they tend to have more money and power, and more influence on the news media and the political, umm, “process.” And the media, in turn, influences those citizens who get their news from TV toward a very distorted worldview, driven by celebrity “news” and the things that TV execs think hold people’s interest in a newscast: fires, terrorism, natural disasters, and all the other “if it bleeds, it leads” crap.
2. However, the US also has millions of people who care deeply about the world, actively work to learn more about it, and engage in citizenship in a deep and true way (as do most other countries). Many of these folks have at least a functional grasp of one or more languages other than English—unlike the mainstream US population.
3. I’d encourage several of the posters to get out more. Meet your neighbors. Find people who agree with you, and those who don’t. Have open-ended, nonjudgmental conversations. You may be surprised at what you find. I know I was, when I started doing just that back in the mid-1970s. I have many friends with whom I acutely disagree on politics. Sometimes we argue. Sometimes we find other topics where we have common ground. The way to break down stereotypes is to engage with people.
I’ve done this an an organizer, too–for example, running for City Council on a platform focused on affordable housing, traffic safety, and honest/open/transparent government: “Mom and apple pie” issues that cross all demographics. If I had come out right away with an agenda of peace, economic justice, and environmental restoration (back in the 1980s and early 90s when I was a candidate), I would have been dismissed as “too radical”–but we could build consensus around the need for stop signs and crosswalks at dangerous intersections.
Later, I founded a successful campaign to save a threatened local mountain. Once again, I was able to make common cause with people who vehemently disagree with me on a host of other issues. But they could agree on saving the mountain.
And meanwhile, I go out to coffee with my Republican neighbors when I happen to be free on a Wednesday morning. We have fun, share stories of the neighborhood and its past and present residents, and sometimes get into it about politics.
The person who I disagree most strongly with is a fascinating guy, retired from a career as a TV news cameraman with a major network, including much experience abroad in various hotspots. I consider him a friend, but our views are worlds apart. He is a true Tea Partier, and I am basically a Green who usually votes Democratic since there are no viable third parties in the US. I think the others who attend these gatherings are actually amused when we have at it.
As a professional marketer and speaker, I look at speeches differently from a lot of other people. I look not only at what the speaker says, but at how effectively the ideas and emotions are communicated: how it impacts the listener. Michelle Obama’s speech at the Democratic National Convention [link to a transcript] gets an almost perfect 9.9 from me. I think when people remember the great speeches of the 21st century, this one has a good chance of making the list. Just as we remember 20th-century orators like Winston Churchill, Martin Luther King, and Maya Angelou, we will remember Michelle as an orator alongside Barack. People are still talking about Barack Obama’s speech at the 2004 National Convention, and about his speech in Cairo early in his presidency. I predict that people will be remembering Michelle Obama’s speech [link to the video] years from now. Why?
Without ever calling the Republicans out, she made a clear distinction not only in the candidates’ values, but also in their origins; Mitt Romney constantly struggles to connect with people less fortunate than he, while Michelle Obama gripped the audience with the unforgettable images of Barack picking her up in a car so old and rusty she could see through the floor to the pavement…of his proudest possession back then, a table he fished out of a dumpster.
She reminded us over and over again of the hope and promise of the 2008 campaign, and connected this year’s campaign to that same hope, even while the youth who were so inspired four years ago are disappointed in what Barack Obama has accomplished. Her message to youth was clear: we are not done yet, and we are still here for you—but you need to get out there and vote (italics are taken directly from Michelle Obama’s speech):
And if so many brave men and women could wear our country’s uniform and sacrifice their lives for our most fundamental rights—then surely we can do our part as citizens of this great democracy to exercise those rights. Surely, we can get to the polls and make our voices heard on Election Day. If farmers and blacksmiths could win independence from an empire. If immigrants could leave behind everything they knew for a better life on our shores. If women could be dragged to jail for seeking the vote. If a generation could defeat a depression, and define greatness for all time. If a young preacher could lift us to the mountaintop with his righteous dream. And if proud Americans can be who they are and boldly stand at the altar with who they love—then surely, surely we can give everyone in this country a fair chance at that great American Dream.Because in the end, more than anything else, that is the story of this country — the story of unwavering hope grounded in unyielding struggle.
As my wife, D. Dina Friedman, pointed out immediately afterward, she positioned some of Barack’s liabilities, such as his insistence on building consensus with Republicans who not only won’t reach consensus but who are actively sabotaging his efforts, as strengths:
I love that for Barack, there is no such thing as “us” and “them” — he doesn’t care whether you’re a Democrat, a Republican, or none of the above. He knows that we all love our country. And he’s always ready to listen to good ideas. He’s always looking for the very best in everyone he meets.
She reached out to many constituencies: veterans, teachers, firefighters, poor people working class people, those with disabilities, single moms, grandparents, dads, people facing serious illness, those in the struggle for women’s reproductive rights, recent grads under pressure of student loans or other crippling debt, those who remember the civil rights movement and Martin Luther King’s “I Have a Dream” speech, gays and lesbians and those who stand with them in the struggle for marriage equality. And time after time, she reached out to moms and identified as a mom.
Above all, her delivery was from the heart. She connected to her audience as a person, a mom, and as an advocate for the best of American values. She was both sincere and enormously likable. Even her little hint of a stammer came across as endearing. She didn’t need props or PowerPoint. My guess is she didn’t even need the teleprompter that no doubt was in her view.
So why do I give a 9.9 and not a 10? I deduct one tenth for staying behind the lectern. That is much more distancing; when I speak, I stand to the side of the lectern, so there’s no barrier between me and my audience, yet I can still see my notes. However, she was able to overcome that distance and connect personally and viscerally with the live audience and those watching from afar. If Barack Obama does win a second term, I think Michelle Obama will deserve some of the credit.
Guest post by By Melissa M Williams, Author of Iggy the Iguana
Have you ever been afraid to start something new because you didn’t know what to expect? Maybe everyone will be different than you? Doing something new and out of our comfort zone can definitely develop a person, well in this case, an Iguana’s personality!
Iggy the Iguana is a story about a young iguana boy starting his first day at a new school. It doesn’t seem too bad, until you find out that he has to change from a private “All-Lizard” school out in the suburbs to a public “All-Animal” school located in the heart of the city in Houston, Texas. Diversity and acceptance has the power to change Iggy from being a timid and insecure iguana to a confident and understanding reptile.
Turtles can’t take off their shells … not even if they have a bad back. Cats have to shave off their hair if they want to play baseball outside in the summertime. Who knew! Bullfrogs from New York don’t always come across as friendly, so maybe you should get to know them a little better. Newborn puppies don’t always look like cute little dogs at birth, so don’t mistake them as aliens. Box shell turtles can’t swim, so why is the one Iggy meets determined to surf one day? Just because the mouse from Spain doesn’t talk very much, doesn’t mean he can’t speak English … maybe he has more to say if you just ask. It’s hard for Iggy to believe that if he didn’t meet all of these different animals in fourth grade, he would have missed out on so much knowledge and excitement. Iggy went from being shy and reserved to being inquisitive and open-minded. Experiences with those who are not alike help a lizard, like Iggy, become a more well-rounded individual, once he realizes his way of doing things is not the only way in the world. Iggy also got to teach the other animals a thing or two about being a lizard! When we accept others and find ways to relate on a whole new level, our own self-acceptance emerges too. Just think, if we were all the same, life would be pretty dull.
Iggy’s story doesn’t just teach that diversity on the outside is interesting, but diversity on the inside matters too. Not everyone’s family upbringing or structure is the same. Many of the animals in Iggy the Iguana didn’t come from the same type of family as Iggy. These eye-opening realizations help Iggy become more empathetic and understanding. The true value of friendship is addressed as Iggy makes lasting relationships with his new friends.
Iggy the Iguana – Iggy the Iguana is the first book in the Iggy Chapter Book Series for ages 7 to 11. The story focuses on the major themes of acceptance, friendship, and diversity while Iggy starts a brand new school. The transition from a private “all-lizard” school to a public “all-animal” school is eye opening, as Iggy soon accepts that just because other animals are different doesn’t mean they can’t be your friends. By the end of Iggy’s 4th grade year, he realizes that changing schools was the best move he could have ever made!
Melissa M. Williams is an advocate for literacy and creativity in children. Her children’s chapter books were inspired by real life experiences with childhood pets she owned while growing up in Houston, Texas. While finishing her Master’s degree in Professional Counseling, Melissa started substitute teaching for elementary schools in order to understand the daily life of her young audience. The students helped her create relatable and realistic stories while including lessons, values and acceptance within the story-line. In addition to writing, Melissa spends most of the school year speaking to students about her own journey as an author and the process of creative writing, while encouraging each student to think outside the box, follow their inner passion, and write their own stories.
Win the Iggy the Iguana Give Away! Including the Newly Released Items in Iggy Collection, Snap Shell the Turtle (Plush Doll), Iggy Collector’s Baseball Cards, and The Read3Zero T-Shirt … supporting the fight against illiteracy 30 minutes at a time. Be our most active visitor during the tour for a chance to win this Iggy Collection — the tour schedule is posted at https://virtualblogtour.blogspot.com/2010/01/iggy-iguana-and-melissa-m-williams-tour.html to make it easy for you to visit and comment. To learn more about Iggy and Melissa Williams – visit www.iggytheiguana.com.
