Guest post by Seth Godin and Michael Bungay Stanier.

The blog connected with endmalariaday has more content than anyone could ever ever want. And that’s a bit of a problem, because more content is not going to help us sell more books, because it solves the problem “what’s in this book” rather than creating a problem “I wonder what’s in this book.”

I think what we need the authors to do is create a different problem: “You’re a good person and good people are buying this book”. There’s no shortage of stuff to read (with or without our book) but there is a shortage of easy and cheap ways to demonstrate your goodness, to be part of this tribe, to participate in a meaningful, efficient way that one can be proud of.

The big win, then, is for authors to be relentless in pushing this obligation/opportunity. “Here’s the book, take my word for it, it’s fabulous, and it’s important. It has content that will stick with you at the same time it has a benefit that you’ll remember for a long time. Buy a book, save someone’s life. How often do you get to do that?”

I fear that if we try to sell this merely as a book worth reading, we will not move enough fingers to click.

Bullet point summary of the project
The book is called: End Malaria: Bold Innovation, Limitless Generosity, and the Opportunity to Save a Life
$20 from every sale will go to Malaria No More. That’s 100% of the Kindle price, and 80% of the hard copy (The remaining $5 covers production costs.)
None of the contributors or the publishing house are taking any money from sales, and Amazon makes no profit
The book has 62 thought leaders (download PDF list of contributors) writing around the topic of Great Work – how to do more of the stuff that matters and less of all the other stuff that fills up your day
Includes such luminaries as Tom Peters, Gary Vaynerchuk, Sir Ken Robinson, Brene Brown, David Allen, Sally Hogshead and Mitch Joel
Divided into eight key areas of insight, including: Create Freedom, Disrupt Normal and Take Small Steps
End Malaria is edited by Michael Bungay Stanier and published by The Domino Project. It has an introduction from Scott Case, Vice Chair of Malaria No More
$20 sends a mosquito net to a family in need and supports life-saving work in the fight against malaria
Malaria No More’s mission is to end malaria in Africa by 2015
A child dies every 45 seconds from malariaEnd Malaria, https://www.EndMalariaDay.com,/a> , is an astonishing new book by more than sixty best selling business authors and social thought leaders who joined together to share information in a book whose entire profits go to buy malaria bed nets. Malaria is a disease that causes more childhood death than HIV/AIDS. 

Malaria bed nets are simple nets that hang over a window or a bed. They’re treated with a chemical that mosquitoes hate. The mosquitoes fly away, they don’t bite, people don’t get malaria. 

Every single penny spent on the Kindle edition goes to Malaria No More, giving them enough money to buy one or two bednets and to deliver them and be sure they’re used properly. Low overhead, no graft, no waste. Just effectiveness. None of the authors or anyone at the Domino Project receive money to be part of this project.  

Wait, there is one ulterior motive: We hope you are inspired. One of the sixty plus contributors might share a gem or spark an idea. The book is a collection of essays from 62 business and social thought leaders about the key drivers to live a life of meaning and impact. Contributors to the book (all of whom donated their work) include David Allen, Tom Peters and Keith Ferrazzi; TED speakers Brene Brown and Sir Ken Robinson; New York Times’ best-sellers Jonah Lehrer, Gary Vaynerchuk and Dan Pink; Daymond John and Dave Ramsey; and leaders from organizations such as Google and GlaxoSmithKline.

There’s a second motive: Stepping up feels right. It’s a few clicks to buy a book and for the rest of the day, or even a week, you’ll remember how it felt to save someone’s life. 

END MALARIA was born out of a passion to save lives by author and Senior Partner of Box of Crayons Michael Bungay Stanier. Teaming up with marketing and publishing innovator and creator of Squidoo.com Seth Godin, they found a way to sell a book and give away all of the profit in the fight against malaria.

” This is the power of authors working together, the power of ebook distribution and most of all, the power of people who care to make a difference. Over and over, we’re seeing that a new generation cares about business not just as a way to make money, but as a way to make a difference. These authors (and their readers) are making a difference at the same time they’re saving lives.” – Seth Godin.  

End Malaria Day is April 25, Twitter #EndMalariaDay , www.Facebook.com/endmalariaday

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This is a rare occurrence: Three of my heroes made separate local appearances this week—two from the generation older than me, and one from the generation that follows me.

George McGovern
George McGovern, 89, former Senator, Democratic nominee for President in 1972, and stalwart of the ’70s-era peace movement spoke Saturday to support his new book, What It Means To Be A Democrat, to bring attention to hunger causes—and to support Rep. James McGovern’s (no relation) re-election campaign. (I’m looking forward to having the younger McGovern, one of the most progressive voices in Congress, represent me; our town just got moved into his district.)

Born in 1956, I was too young to cast my vote for McGovern in 1972—but not too young to campaign for him, which I did. I also met the candidate at a campaign rally in the north Bronx (NYC) neighborhood where I was living (not a place that typically attracted national political figures). He impressed me with his decency, although not his speaking skills (charisma was not one of his big qualities). Listening to him on a local radio station this week, I was glad he’s become a better speaker—and glad, too, that he’s still willing to buck the system and oppose the wars in Afghanistan and Iraq…stand for positivity and discourse in politics…and be a voice for the voiceless whose safety net continues to be slashed by both parties.

McGovern, the elder, is a reminder of the days when the Democratic Party actually supported democratic values of peace, an anti-poverty agenda, and civil liberties—values that seem hard-to-find in today’s party, where the Dennis Kuciniches and Barbara Lees, Alan Graysons, and James McGoverns of the world are a tiny isolated minority at the far-left edge of a party filled with “centrists” who are less willing to back a progressive agenda than Richard Nixon was during his presidency. How can you take seriously a party that claims to be progressive and lets people like Ben Nelson and Steny Hoyer define it?

Where are the towering figures like Barbara Jordan, Birch Bayh, Bela Abzug, Shirley Chisolm, Tom Harkin, James Abourezk and so many others—all of whom served with George McGovern in Congress? Where is even a figure like Lyndon Johnson, able to grow past his southern segregationist heritage and shepherd through a series of civil rights bills? These were Democrats who were not afraid to speak their mind, not afraid to fight for justice, and willing to do what they could to steer the US toward a better path. They didn’t turn tail and start mumbling apologies any time someone called them a liberal as if it were some kind of curse word instead of a badge of honor—a disgraceful path embraced by Michael Dukakis during his 1988 Presidential run, and by far too many Democrats since.

Daniel Ellsberg
Another of my pantheon of childhood heroes, Daniel Ellsberg, 80, spoke on a panel of whistleblowers Thursday evening at Mt.Holyoke College. Ellsberg risked life in prison to release the Pentagon Papers, a massive set of documents that utterly discredited any plausible justification for the Vietnam war.

Ellsberg didn’t go to prison, though—because the government’s case was dismissed after it was discovered that the feds had way overstepped their bounds in investigating him. Unfortunately, under laws championed by and passed under both Presidents George W. Bush and Barack Obama, what they did to him would be legal today. That is a travesty, and part of what I mean when I say the Democrats have abandoned a progressive agenda. Despite whistleblower protection laws and even payment passed since the 1970s, the government is not nice when the whistleblowers go after government fraud. Whistleblowers still risk severe punishment (just look at Bradley Manning).

If you ask me, those who expose corruption at great personal risk are heroes, not criminals.

Rachel Maddow
Local weekend resident Rachel Maddow speaks tonight, also at Mount Holyoke. Maddow, who turns 39 tomorrow, has been a refreshing progressive, articulate, and intelligent voice in a generally desolate mainstream-media landscape. I’ve been a fan of hers since she made her radio debut as a morning-show newscaster on WRNX here in the Valley.

It’s great that there are people like Maddow to catch the torch as my generation, and my parents’ generation, starts passing it. We need more like her.

[Disclosure: I was not able to attend any of the events in person. This post is based on hearing McGovern and Ellsberg in separate appearances on Bill Newman’s radio show on WHMP, and on coverage in the Northampton, MA newspaper, the Daily Hampshire Gazette.]

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I’m pleased to bring you this guest post by the Congressional Progressive Caucus, chaired by Reps. Raul M. Grijalva (D-Ariz.) and Keith Ellison (D- Minn.)—who, along with  Rep. Michael Honda, prepared this alternative budget. If the slash-and-burn mentality of Paul Ryan, Mitt Romney, and Rick Santorum makes you want to vomit, share this with your friends, colleagues, and progressive allies. The original appeared at  https://cpc.grijalva.house.gov/index.cfm?sectionid=81&sectiontree=5,81, where you can also watch a video.

—Shel Horowitz, GreenAndProfitable.com

The Budget for All makes the American Dream a reality again. By putting Americans back to work, the Budget for All enhances our economic competitiveness by rebuilding the middle class and investing in innovation and education.  Our budget protects Medicare, Medicaid, and Social Security, invests in America’s future, and asks those who have benefited most from our economy to pay their fair share.

Our Budget Puts Americans Back to Work
Our budget attacks America’s persistently high unemployment levels with more than $2.4 trillion in job-creating investments.  This plan utilizes every tool at the government’s disposal to get our economy moving again, including:
• Direct hire programs that create a School Improvement Corps, a Park Improvement Corps, and a Student Jobs Corps, among others.
• Targeted tax incentives that spur clean energy, manufacturing, and cutting-edge technological investments in the private sector.
• Widespread domestic investments including an infrastructure bank, a $556 billion surface transportation bill, and approximately $1.7 trillion in widespread domestic investment.

Our Budget Exhibits Fiscal Discipline
• Unlike the Republican budget, the Budget for All substantially reduces the deficit, and does so in a way that does not devastate what Americans want preserved.
• We achieve these notable benchmarks by focusing on the true drivers of our deficit – unsustainable tax policies, the wars overseas, and policies that helped cause the recent recession – rather than putting the middle class’s  social safety net on the chopping block.

Our Budget Creates a Fairer America
• Ends tax cuts for the top 2% of Americans on schedule at year’s end
• Extends tax relief for middle class households and the vast  majority of Americans
• Creates new tax brackets for millionaires and billionaires, in line with the Buffett Rule principle
• Eliminates the tax code’s preferential treatment of capital gains and dividends
• Abolishes corporate welfare for oil, gas, and coal companies
• Eliminates loopholes that allow businesses to dodge their true tax liability
• Creates a publicly funded federal election system that gets corporate money out of politics for good

Our Budget Brings Our Troops Home
• Responsibly and expeditiously ends our military presence in Iraq and Afghanistan, leaving America more secure at home and abroad
• Adapts our military to address 21st century threats; through modernization, the Department of Defense will spend less and stop contributing to our deficit problems

Protects American Families
• Provides a Making Work Pay tax credit for families struggling with high gas and food cost 2013-2015
• Extends Earned Income Tax Credit, the Child and Dependent Care Credit
• Invests in programs to stave off further foreclosures to keep families in their homes
• Invests in our children’s education by increasing Education, Training, and Social Services

 

 

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This is quite exciting: solar systems for remote, off-grid areas in developing countries, set up with near-zero upfront investment and a pay-as-you-go model, converting to full ownership when the system is paid for.

If you’ve read The Fortune at the Bottom of the Pyramid, this will make sense right away. If you haven’t read it, you might want to grab a copy. This is the future: bringing technology to the poorest of the poor, not as charity but as a profitable business model that maintains affordability even among customers who have almost nothing.

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It’s been a good year for recognition of my work for a better world. In October, I was inducted into the National Environmental Hall of Fame (View pictures and read the transcript here.)

And then last night, I received notification that I (as the human face of GreenAndProfitable.com) am the very first business in the country to be certified by Green America at the Gold level (which was a fairly arduous process involving several reviews of an extensive questionnaire covering socially responsible investing, supply chain, commitment to social and economic justice, and, of course, environmental benchmarks, among other things).

I’m thrilled. After 40 years in the environmental world, it is nice to have people notice.

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An Oregon judge ruled that blogging is not protected as journalism under the state’s journalism shield law. If allowed to stand, this sets a truly terrible precedent.

Here’s what the law says:

No person connected with, employed by or engaged in any medium of communication to the public shall be required by … a judicial officer … to disclose, by subpoena or otherwise … [t]he source of any published or unpublished information obtained by the person in the course of gathering, receiving or processing information for any medium of communication to the public[.]

Notice—there is nothing here about working for a recognized mainstream media outlet. By my reading, a guy in a clown suit standing on a milk crate in the park and haranguing a crowd of random passers-by would not have to disclose sources.

Yet here’s what U.S. District Judge Marco A. Hernandez wrote:

. . . although defendant is a self-proclaimed “investigative blogger” and defines herself as “media,” the record fails to show that she is affiliated with any newspaper, magazine, periodical, book, pamphlet, news service, wire service, news or feature syndicate, broadcast station or network, or cable television system. Thus, she is not entitled to the protections of the law

Hello! Since when does being a journalist require working for mainstream media? This country has a history of independent writers serving a journalistic role going back to those 18th-century “bloggers” Tom Paine and Ben Franklin—those guys didn’t write for the London Times, but started their own publications. Are you going to tell me that Daily Kos, Huffington Post, RedState, Drudge Report, Washington Spectator, and even the legendary I.F. Stone’s Weekly of the 1950s and 1960s have no place in the world of journalism? That the thousands of indy-media-istas who attend the National Conference for Media Reform are spitting in the wind?

And meanwhile, investigative blogger Crystal Cox is facing a $2.5 million judgment because she would not disclose her sources. Out-bloody-rageous!

Shame on you, Judge Hernandez!

Abraham Lincoln said, “It is a sin to be silent when it is your duty to protest.” I am protesting. And I hope voices with more clout than mine, such as FreePress.net, the National Writers Union, Authors Guild, American Civil Liberties Union (ACLU), People for the American Way, National Coalition Against Censorship, and opinion journalists working for mainstream media (like Rachel Maddow) jump in and protest as well—with amicus briefs filed for the appeal.

 

Kris Miller Law is a respected and trusted  criminal defense attorney ready to help you with your legal needs.

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60 Minutes reports that not a single bankster has been prosecuted on criminal charges over violations of the Sarbanes-Oxley Act (a/k/a Sarbox)—the corpoate ethics law much-ballyhooed by reformers and much-belittled by corporations (on whom it imposed a significant paperwork burden).

As the TV program documents, there’s plenty of evidence of criminal wrongdoing, and there are people who would be perfectly willing to testify. Why the failure of will?

Could it perhaps be related to that other failure: failure to prosecute the leaders of George W. Bush’s administration who lied their way into two wars, passed billions of dollars in sweetheart deals, stole two presidential elections (and likely a few key races in Congress), and approved a regulatory climate that let the banks and polluters run amok?

Just wondering out loud. What do you think?

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Must-read article by Eliot Spitzer on how banks defrauded the government into giving a whopping $7.7 trillion in secret loans, with no conditions, under false pretenses. That is half the entire GDP!

And that’s OUR money, folks! Bush’s “regulators” let these deals happen with no scrutiny of the banks, and nobody was scrutinizing the regulators.

“If you’re not outraged, you’re not paying attention.” (author unknown)

“Justice, justice shalt thou pursue.” (The Talmud)

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A government is finally taking action against Monsanto, which has a long history of abusive practices involving genetically modified crops.

In this instance, the company stands accused of stealing brinjal (a kind of eggplant) and developing GM varieties in an attempt first of all to extract biodiversity riches from the local populace without compensation, and second, to mislead others about whether they were engaging in GM once they had it. In the past, Monsanto has had a particularly disgusting habit of letting its GM crops contaminate other farmers’ fields, including organic growers, and then suing the victims for using its seed without permission. I am glad to see a government finally going after this corporate bully that plays fast and loose with our food safety.

Lots of bloggers have picked up this story, but it doesn’t seem like the mainstream media have paid attention. I finally located a mainstream media report: an English-language public affairs show on French TV covering India’s lawsuit against Monsanto.

Let’s hope this action is the first of many similar actions of governments protecting their people against these outrages.

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Did you know that war has been illegal in the United States—as well as  in Australia, Canada, Czechoslovkia (now Czech/Slovak Republics), Germany, Great Britain, India, Ireland, Italy, New Zealand, South Africa, Poland, Belgium, France, and Japan since 1929—when a 1928 treaty called the Kellogg-Briand Pact went into effect?

I discovered this thanks to a Veterans Day post  by Roots Action, which highlights this section:

The High Contracting Parties solemly declare in the names of their respective peoples that they condemn recourse to war for the solution of international controversies, and renounce it, as an instrument of national policy in their relations with one another.

The High Contracting Parties agree that the settlement or solution of all disputes or conflicts of whatever nature or of whatever origin they may be, which may arise among them, shall never be sought except by pacific means.

I already made a Veterans Day post, about the grisly mess we left behind in Iraq—but this needs attention. Isn’t it time we—the peoples of these nations—demanded that this law be enforced?

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