Being political can be a very good thing for a business—look what it’s done for Ben & Jerry’s. I believe that social/environmental responsibility is what made B&Js a player with 40% or more of the superpremium ice cream market. Without it, it would be just another among the hundreds of minor players with slivers of market share. Many other companies have also benefitted by their strong stands, including Patagonia, The Body Shop, Interface (flooring company), and many others.

But there has to be a good match between audience and messages.

Which is what makes Budweiser’s “Born the Hard Way” Superbowl ad so surprising, almost shocking.

The football-adoring working-class male Bud drinker (a big part of their audience) is one of the demographics most likely to have voted for DT. Many voters in that demographic had enough comfort with the anti-immigrant rhetoric and action that they cast that vote, even if their motivations were on other issues (such as believing that DT would create more jobs). In other words, this ad could anger a large segment of Bud’s core market. Taking that risk is an act of courage.

Budweiser bottle (photo credit Paul Fris)
Budweiser bottle (photo credit Paul Fris)

Those out in the streets for immigrant rights who are not themselves immigrants or the children of immigrants probably skew rather heavily toward craft beer. I don’t think as great a percentage of them will be going for Bud, Coors (BTW, heavily associated in the 1970s with right-wing causes, before it merged with Molson), or any other industrial beer. It’s also worth pointing out that Islam is a no-alcohol religion (though that commandment is not always followed). So Anheuser-Busch is being quite courageous. If right wing elements (or DT himself) call a boycott, it’s going to be hard to get those who support their position to also support their beer.

I speak out of my own tastes here. I am delighted that Bud took this stand. The company says this ad was prepared in October, before the anti-immigrant candidate eked out his Electoral College victory. That may be. But that also left them two months following the election to decide not to run it. Going forward raises my respect for A-B. But until an American Bud tastes as good as the incredible Czech Budwar (originated by the same family), I still won’t want to drink it. I might talk about them in my speeches or even invest in the company, but I’m not likely to be a customer, let alone a brand loyalist.

Wouldn’t you love to be a fly on the wall when A-B discusses this commercial at its next high-level strategic marketing meetings?

If you like to study Superbowl ads, BTW, here’s a reel of someone’s choices for the top 10 of this year. (My comments are underneath the video.)

https://www.youtube.com/watch?v=XF3wOrWBKjc

The “Born the Hard Way” Bud ad didn’t make the cut, though another Bud ad did. I don’t know who curated this, but I don’t share that person’s sensibility. As a group, I found them disjointed, way too violent, and for the most part not focused on selling (other than the McDonald’s “Big Mac for That”). Why does Mercedes spend 3/4 of their ad on a play fight among motorcyclists in a bar? Why was it such a struggle to even make the connection between the Humpty Dumpty ad and the product that less than half an hour after watching, I can’t even remember what the ad was for? Considering how many millions of dollars go into producing and airing each of these ads, it just makes me scratch my head. Is this really a successful marketing strategy?

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Nonviolent action theorist/activist/author George Lakey published a fabulous essay, “A 10-point plan to stop T***p and make gains in justice and equality” last week*

George Lakey, activist and author (most recent book: Viking Economics)
George Lakey, activist and author (most recent book: Viking Economics)

George has been a hero and mentor of mine ever since I first heard him speak around 1977. His presence at Movement for a New Society’s Philadelphia Life Center was a big part of why I moved to that community for a nine-month training program in nonviolent action, back in 1980-81.

He argues that this is our moment to break out of reactive protests and into big sweeping social and environmental demands. He notes that the LGBT movement was one of the only progressive movements to gain traction under Reagan—because its agenda was so much bigger than just fighting cutbacks. Twenty and thirty years earlier, the Civil Rights movement accomplished sweeping social change as well.

So instead of defending the weak centrist gains of the past 30 years, we go beyond and organize for our wider goals. We refuse to play defense against DT’s shenanigans and instead take the role of pushing for a new, kinder, people- and planet-centered normal. With direct-action campaigns that link multiple issues, such as Standing Rock, and with alternative institutions like the Movement for Black Lives, we create a nonviolent invasion of deep social change (this is my metaphor, not George’s).

In short, we think bigger—and act bigger. and instead of crawling to the politicians, we force them to court us as they see us come into our true power.

I’ve been saying we need to think bigger and more systemically for years. George says it succinctly and eloquently, and with a lens I hadn’t looked through.

How does this apply in today’s world?

  • The Republican attack on what George calls the “medical industrial complex-friendly Affordable Care Act” (a/k/a Obamacare) is a chance to bypass the witheringly bureaucratic and unfair insurance system and push for real single-payer, Medicare-for-All plan of the sort that’s worked so well in Scandinavia (he explores the Scandinavian social safety net in his latest book, Viking Economics)
  • The Standing Rock Water Protectors have linked multiple issues into a coherent whole: clean water, the environment generally, the rights of indigenous people (among others)
  • Movements around creating a meaningful safety net, such as the $15 per hour minimum wage, can reach disaffected white working class voters as well as people of color; when those who voted for DT on economic grounds realize he has betrayed them, we can win them over (I would add that this will only work if we have mechanisms in place to defuse the racism and nativism that DT used to attract them, and have meaningful ways to integrate the lesson that all colors, races, and religions can be allies to each other and are stronger together—and Lakey does point out that the United Auto Workers has been successful organizing on these unifying principles)

I could add a lot to George’s list. As one among many suggestions, let’s push to not only end all subsidies to the fossil and nuclear industries but let’s push for a complete transition to clean, renewable energy—whether or not we get any help from the government.

Read his essay. Come back the next day and read it again. Then share it with friends, social media communities, and colleagues and discuss how you personally and your group of individuals with shared positive purpose can make these changes happen.

*Why did I replace DT’s last name with stars? And why do I call him DT rather than by his name? Because I am doing my best not to give him any search engine juice. I don’t want him showing up as “trending” or driving traffic to him.

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One one level, I’m pleased that DT has chosen a very smart guy for his first Supreme Court Justice nominee.

Supreme Court, 2009 (Photo)
In this 2009 portrait of the Supreme Court, Scalia is third from the right.

But on the other hand, Neil Gorsuch is as much of a right-wing ideologue as his late mother Anne, who attempted to eviscerate the Environmental Protection Administration when she ran it for Ronald Reagan. And then there’s the little matter of timing: A nominee was already selected by President Obama when his term still had nine months left. I thought Obama was making a huge mistake in not pushing hard on this. Even if Clinton had won in November, it was a terrible precedent. Merrick Garland is every bit as smart as Neil Gorsuch, and is not an ideologue for either side. He belongs on the Court.

Thus, I wrote the following email this morning to my Democratic Senators, both of whom have already made public statements opposing this nomination—feel free to use it as the basis for a personalized letter to your own Senators:

Thanks for Opposing Gorsuch nomination–Please Organize Other Democratic Senators

Dear Senator Warren (Senator Markey):

Thank you for being such a strong advocate of justice in the opening weeks of the Trump era. As a constituent and a citizen, I’m very grateful–and I ask you to step to the plate again to lead the fight against Neil Gorsuch. I see that you’ve already said publicly that you will not support this nomination, and thank you for that as well. I urge you not only to publicly oppose this nomination, but to build opposition among your fellow Democratic and Independent Senators. This latest unacceptable nomination must be stopped. Here are two talking points that may help:

1. There is already a nomination on the table: the moderate centrist Merrick Garland. The Senate’s disgraceful failure to act on that nomination should not invalidate it, and the horrible precedent that a president in his last year isn’t entitled to nominate has to be undermined.

2. Trump did not even get a majority, or anything close to a majority. There is no mandate to install SCOTUS justices with a radical right-wing ideology such as Judge Gorsuch’s. He is obviously very smart and scholarly, but has been an adamant champion of some of the worst judicial decisions while regularly sharing his view that the courts should not be used to expand the rights of ordinary citizens. As examples, he has written decisions that favor Christianity against other religions, and has called corporate campaign contributions (presumably including those allowed under Citizens United) “fundamental right” that should be afforded the highest standard of constitutional protection. All of this is well-documented in his Wikipedia profile: https://en.wikipedia.org/wiki/Neil_Gorsuch . I repeat: there is no mandate to appoint a right-wing ideologue.

Shel Horowitz – “The Transformpreneur”(sm)

If you feel as I do, please contact your Senators. Again, I freely give permission to modify what I’ve written to send your own message.

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I’m starting this post at 2:30 a.m. on January 21, as I prepare to board a bus to Washington, joining the Women’s March for human rights that will greet the newly sworn in US president on his first full day of office. Hundreds of thousands are expected in Washington, New York, Los Angeles, and many smaller communities. Post-event note: at least 3.3 million to 4.6 million demonstrators came out around the US, plus hundreds of thousands more elsewhere in the world in more than 600 events. I’m finishing it the next day.

Several people have asked me, “Why don’t you give him a chance?” And my father-in-law, a liberal, shocked me with a different question: “He won. Why are you still marching?” Later, someone else asked me the same question on Facebook.

Marching at the Women's March on Washington with my wife and children
Marching at the Women’s March on Washington with my wife and children (from left: son-in-law Bobby, daughter Alana, wife Dina, me, son Rafael)


The Chances DT Has Failed to Take

I have given him not one chance but many, and he has failed to take them. I feel it is my patriotic duty to speak out against his agenda, to remind him that he not only has no sweeping mandate—he lost the popular vote “bigly”—and to remind my fellow Americans that his election was not clean and his behavior has not met any legitimacy tests.

This was already abundantly clear during the campaign. Back in August, I wrote an open letter to DT that called him out for his racism, misogyny, and bullying.

Despite my harsh language, when he eked out his narrow victory, I was still willing to give him lots of chances. But here’s what happened, just to name a few:

I don’t want to make this blog into a book, so I will stop there. I would love to have been wrong on this. I would have deeply delighted in the emergence of a new and different DT, one who really was trying to “make America great.”

My Patriotic Duty
One final reason why I marched: the most important one of all! As a patriotic American who believes this country is already great and that DT’s and/or his surrogates’ policies on the environment, women’s rights, minority rights, education, freedom of the press and other freedoms in the Bill of Rights, and a whole host of other issues are not just the wrong path, but take us down the ugly (and utterly unacceptable) road that Germany and Russia took in the 1930s. I not only refuse to be part of that takedown, I feel it is my duty as someone who cares about my country to stand up and say NO. When my as-yet-unborn grandchildren ask me, decades from now, what I did to protect our country and planet at this critical time, I will be able to stand proudly, as my mother did about her role in the Civil Rights movement in the 1960s, and say that I was there. I stood up for what’s right.

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For many of us, we are one month away from the greatest threat to democracy in the history of our country. The incoming administration presents a threat greater than the Alien and Sedition Acts under John Adams…the persecution of antiwar activists in World War I and the Palmer Raids that followed that war…the McCarthy witchhunts…the George W. Bush coup and the illegal, immoral wars that resulted.

Tonight is the first night of Chanukah. The word “Chanukah” means “dedication,” and celebrates the rededication of the Temple in Jerusalem after throwing out the occupiers. I am dedicating this blog post to all those who feel threatened by a president-to-be who has repeatedly spoken out in hatred and incited violence against Muslims, immigrants, people of color, women, even people with disabilities, and who has done nothing to quell the violence of his supporters against these groups as well as people who identify as LGBTQ and Jews.

It also happens to be my 60th birthday. I made my first action for social change at age 3, and became serious about activism at 12. I’ve been doing what I can to create a better world ever since, and I will “not go gentle into that good night

I have personally been actively organizing ever since the morning after the election. I’ve attended meetings on how to be an ally for people facing hate crimes in the streets or ICE agents on their doorstep. I’ve written to DT making the business case for keeping the Paris climate accord and I’ve written on how social entrepreneurs can still thrive in the coming years. I’ve signed what feels like hundreds of petitions, made dozens of phone calls, reached out to dozens of activists to show a path of hope and action, attended a “where do we go from here” mass meeting with about 800 people, and marched in front of the nearest state capital while the electors voted—and in the streets of nearby cities for several rallies.

Demonstrators at the Connecticut State Capital as electors voted December 19, 2016. Photo by Shel Horowitz.
Demonstrators at the Connecticut State Capital as electors voted December 19, 2016. Photo by Shel Horowitz.

I’ve just read two different articles that I wish I’d written.

First, in the Washington Post, a great analysis by Erica Chenowith of the power of nonviolent action, with links to excellent primary sources. She lists 10 different ways nonviolent resistance out-accomplishes violent resistance—with examples including the tens of thousands saved by nonviolent resistance to the Nazis. This is a tiny fraction of the total. The brilliant nonviolence historian Gene Sharp listed 193 different nonviolent activist tactics, decades ago. By now, the number is probably much higher.

And second, an essay by Barbara Kingsolver on why we cannot sit back in paralysis, how we have to act. She recognizes that many of us are grieving. More importantly, she recognizes our tendency as liberals, to make our accommodations and be good citizens, just as we were under Reagan and both Bushes.

But, she says, this time is different. We have no obligation to cooperate with a president who:

  • Trumpets an agenda of repression, completely at odds with the wishes of most Americans (even many who voted for him)
  • Has no mandate (having lost the popular vote by the largest margin of any “winning” presidential candidate in history)

“We went to bed as voters, and got up as outsiders to the program,” she writes. And provides a nice list of ways we can agitate and organize, even if we see ourselves as polite Boomers who long ago left behind the 1960s-70s politics of the streets.

Personally, I never left the streets behind. But it’s been nice, in recent years to march as often to celebrate victories as to protest injustice. We may not have that luxury very often in the next few years. But that doesn’t mean we crawl into a hole and give up.

Its perhaps fitting that I found both of these stories through Mary Jane Sullivan, whom I met on an activist bus to an organizing conference in 1978, and who was my housemate for my last year and a half in Brooklyn, 1979-80. Like me, she has spent her whole life fomenting positive change. There are millions of Boomers like us, and millions of Millennials like my kids, who still see activism as a key component of our lives.

We will NOT be silenced!

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NOTE: You’ll find several action steps at the bottom of this post. If you don’t want to read the whole thing, please scroll down to that section and take action before leaving this page.

Watch this video made by Standing Rock Water Protector Candida Rodriguez Kingbird on November 14.

Read a transcript by clicking this link. She claims that a crop duster was spraying the encampment, and only the encampment. Kingbird’s video, or commentary on it, has appeared on many progressive sites and social media profiles.

We know the level of repression against Standing Rock Water Protectors has been consistently shockingly high. There are numerous reports of the authorities using water cannons, tear gas, and even rubber bullets against this peaceful group of Native people fighting nonviolently to protect their water—from a project that was originally to go very close to Bismark, but was rerouted because of worries about what it would do to the water supply.

The link in the paragraph above is to a Christian Science Monitor story with video. The Monitor is a respected mainstream news outlet known for its good journalism over many decades.

We know that the temperature has been in the 20s (Fahrenheit) at Standing Rock—well below freezing—and we know that both demonstrators and journalists have been injured and are being deliberately soaked: a clear recipe for hypothermia. It’s all-too-reminiscent of the tactics used by police departments in the American South against black nonviolent civil rights marchers in the 1950s and 1960s.

I see no reason to doubt Kingbird’s account.

Although a search for “chemical weapons standing rock” didn’t turn up any video of the spraying or any reportage based on a claim by someone else—or coverage in mainstream media, I find Kingbird’s testimony thoroughly believable. I found her a credible witness, someone clearly not used to being a public figure. I didn’t feel she was acting, just reporting—and speaking from the heart.

Brookings Institution researchers felt the job-creation benefits of the pipeline were only half of what pipeline backers have claimed. Former US Secretary of Labor Robert B. Reich says the entire project is economically unsound and will “go belly-up” (scroll back to his post of November 16, 2016). But Donald Trump stands to gain financially by its completion and is an outspoken advocate of tar sands, fracking, and other highly destructive fossil fuel extraction technologies. If Reich is correct, there is no economic justification for the project. In any case, there’s no excuse for the violence. And even if the project were financially viable, it’s been long-acknowledged that one way to avoid climate catastrophe is to STOP extracting fossil fuels, especially those extracted in the most environmentally destructive ways—like the tar sands at issue in the Dakotas and Western Canada.

There is the (faint, IMHO) hope that Obama will protect the area either by revoking the DAP permit or protecting the land as a National Monument in his final weeks, but I am personally not optimistic that either will happen, or that it will survive a near-certain overturn attempt form the new administration.

Actions You Can Take

Petitions (click the marked text to sign, then share them widely):

Stop the violence (Really American)

Declare the area a National Monument (Bernie Sanders supports this approach)

Of course, personal letters count much more, so if you’re inspired, go for it!

 

Phone Calls (with script)

Call the Morton County, ND Sheriff’s Department to tell them to stop attacking. Call the Army Corps of Engineers to tell them to revoke the construction permits. And call the US Department of Justice demanding an investigation into police violence at Standing Rock. (Single action page for all three, via Daily Kos—be sure to click “Not Dina?” if that text shows up on the right)

 

Donate Moneyor Goods to Standing Rock Water Protectors
These organizations were recommended by a friend who was recently out at Standing Rock.

Standing Rock Healers Council: website and Facebook page

Indigenous Youth Council Facebook page

Postal and Paypal addresses for donations :

PayPal: www.paypal.me/ocetisakowincamp

Checks or cash may be sent to:
Oceti Sakowin Camp
P.O. Box 298
Cannon Ball, ND  58528

List of MATERIALS they are seeking
https://www.ocetisakowincamp.org/donate

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I have publicly condemned election-related/hate crime violence on both sides.  But it’s important to note that there are already more than 700 documented instances of right-on-minority or right-on-female violence and a far smaller number of left-on-Trump-voter incidents.

I do not condone the violence on either side. But I’m sorry, when you have just elected a president who has given license to bullies and attackers for months, it is time for Trump voters also to say “this is not OK.”

Spectators applaud the Forbes Library contingent, #Nohopride 2011
Spectators applaud an LGBT pride march. Photo by Shel Horowitz.

And if DT is really going to take his own “president for all Americans” election-night rhetoric seriously, he needs to issue a far stronger and more convincing demand to stop that behavior than the wimpy few words he reluctantly issued after a CBS reporter asked him directly to rebuke the attackers. And those who voted for DT for reasons that have nothing to do with the subjugation of women, people of color, and non-Christians need to speak out loudly and publicly. Hate crimes of any kind are not OK—and the Right as well as the Left both need to say so.

Trump voters who refuse to speak out and call for cessation of the violence are proving Hillary’s “deplorables” comment. The way to prove her wrong (and I think she is) is to speak out loudly that you, as a Trump voter, will not tolerate violence and threats against racial/religious/sexual minorities and women. That we as a country are better than this. That we can disagree and still be a democracy.

I am putting a safety pin on my coat as a sign that I am someone willing to intervene if I am a witness to a hate crime. I’ve been trained in nonviolence and conflict de-escalation (though it was long ago). If you’ve had some training, think about joining that movement. And if you haven’t, find a way to get that training. Google “nonviolence training” with your city’s or state’s name. And if DT actually implements his proposed Muslim registry, I will be part of a movement to flood that database with non-Muslim registrants so it becomes useless. These are personal risks I am willing to take. We have seen too many times what happens when good people do nothing while others perpetuate evil in their name.

I understand if those actions might be more than you’re willing to do; here’s one that’s totally safe: Sign this petition. Please note in the comments section of THIS that you’ve signed, or better yet, share your own personal letter that you’ve written to Trump.

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Two kernels of wisdom to help us all understand what happened on Tuesday.

First, this story in the Boston Globe, “The red state no one saw coming.” A few things worth noting there. First, Hillary’s campaign has only themselves to blame for being complacent, for not shoring up a weak base in states, like Wisconsin, they took for granted.

Senator Elizabeth Warren of Massachusetts
Senator Elizabeth Warren of Massachusetts

When Sanders trounced her by 13 points in the Wisconsin primary, she didn’t see the warning signs. She didn’t see that people were hurt and angry and demanding change. She didn’t bother to campaign in Wisconsin, while Trump visited five times in the past few months. She didn’t even start running ads there until the final week. And a thin wisp of a margin lost her the state. Rinse and repeat in other places, and you see the pattern. The Globe article notes that some Sanders voters switched to Trump, and this pattern (in my very unscientific observation via Facebook and elsewhere) shows up all across the country. Others, of course, stayed home or voted third-party.

Yes, there were those who voted for Trump out of bigotry. But according to Elizabeth Warren, in a powerful post-election speech, more of his voters were voting for economic change. They supported (she claims) the liberal parts of his agenda, such as trade reform, restoring Glass-Steagall (which I don’t remember him supporting), and rebuilding our country’s infrastructure while creating jobs. Undeterred by the lack of specifics and in many cases holding their noses over his character issues, they voted for a Republican with an old-line Democrat domestic agenda and an appeal to the racist populism that propelled the Democratic Party even into the 1960s. The above link takes you to the video. Full transcript: https://www.elizabethwarren.com/blog/president-elect-donald-trump. Watch or read it; there’s much to learn about how we frame this election and where we go from here.

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“When they go low, we go high.”—Michelle Obama

The US election is tomorrow, and I’m hoping for a result that utterly repudiates the racism, misogyny, and general hatred spewing from the mouth and keyboard of Donald Trump. That hope got me thinking about a column that ran in our local paper this summer.

The writer is progressive and I usually agree with him. But when he wrote about his experiences as a counterprotestor at a Trump rally, tossing insults at the attenders with his child in tow, I had a growing sense of unease.

Michelle Obama gardening with an elementary school student. Photo courtesy of Whjte House Public Domain
Children from Bancroft Elementary School in Washington, D.C. help First Lady Michelle Obama plant the White House Vegetable Garden, April 9, 2009. (Official White House Photo by Samantha Appleton)

He forgot Michelle Obama’s excellent advice at the Democratic Convention not to stoop to the level of those we oppose.

Yes, it’s very easy to get caught up in a temporary good feeling, hurling insults at Trumpsters and feeling like you’re striking a blow for what’s right and true. But it negates the other side’s humanity. It demeans people. It ignores the phrase popularized by 17th-century Quaker theologian George Fox, “that of God in every [hu]man.”

And it accomplishes the reverse of the desired goal! No one’s mind is changed by being insulted. If anything, when people are belittled, they are more likely to harden their hearts, reinforce their defenses, and stand resolute against what they perceive as the rowdy mob.

Think about the mindset of a Trump supporter encountering a protestor hurling insults. Many of Trump’s supporters are already feeling attacked; that’s why they respond to ideas like building a wall to keep Mexicans out or blocking any Muslim from entering the US. When they get insulted, they’re going to feel even more attacked. Instead of changing their minds, they’re more likely to come away from an encounter with a name-calling protestor feeling more justified in their condemnation of protestors. Instead of being touched at a human level, they wall themselves into the gated communities of a mind that now finds more safety in Trump’s lies and empty threats.

He writes, “what became clear as we shouted back and forth is that there is no common ground whatsoever between Trumpistas and the rest of us.”

But I disagree. When we focus on our differences, on the “otherness” of our “enemy,” we lose sight of what binds us together—yet our commonalities are still there. We all want a word where we feel safe, can earn a decent living, and can raise our children to feel like they matter in this world.

Are there some Trump supporters who are attracted to Trump’s blatant racism and misogyny, the constant lying, incessant bullying and name calling, and all the rest of his hateful message? Of course. But I don’t think it’s anything close to a majority of his voters. He has learned the fine art of framing. Helped by a vitriolic, slanderous 20+ year campaign against his Democratic opponent in right-wing media, he has framed his opponents as crooked and incompetent liars, who are bringing this country down, and he portrays himself as the Messianic savior who can turn the whole thing around, even without clear policy positions—and he’s managed to get enough people to believe this to win the nomination.

Trump is a master of crowd psychology. He speaks to the amygdala, the “reptilian” part of the brain that doesn’t care about facts—and he knows how to work an audience. I’m guessing that he’s probably read many works on manipulating the psyche, including Neurolinguistic Programming. I’m guessing that he has carefully studied the methods the Nazis used to get elected in 1933. This makes his refusal to be bound by facts more understandable. Catch him in a lie and he denies he ever said it, or denies it means what it appears to—because to admit and apologize would pry loose his grip on the minds of his followers. If we mirror his nastiness, we fertilize the field where his metaphorical bacteria can grow. But when we take the high road, we defuse his manipulations with a powerful natural antibiotic: the truth of our common humanity.

Let’s not stoop to Trump’s level. Let’s honor Michelle Obama’s call to take the high road. Rather than call our opponents nasty names, we must win them over to the promise of a better world than Trump can offer: a world that helps them achieve our common universal desires—without stomping on the backs of others.

“When they go low, we go high.” Let’s go really high tomorrow, and show that as a country, we are better than that.

 

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My friend Kathleen Gage posted a quote from Albert Schweitzer about people sometimes reacting with hostility or obstruction to your attempts to improve the world. And then she said.

So if you are doing good for praise and accolades, you are doing it for the wrong reasons and it is no longer a good deed. It is an act of manipulation.
Do good because you are called to do good and for no other reason.

I’m going to gently disagree. I agree with the first two statements. But I disagree about “for no other reason.” I’m guessing that really what we have is different definitions of the concept of a calling—that mine is a lot stricter than hers. And that’s because, a few times in my life, I’ve experienced a genuine calling: a feeling that I was put into this place at this time to do something very specific—and that I had to do it.

We do good for lots of other reasons than because we are called to: to show your children what is possible. To make conditions better for others. To improve the lot of a group facing oppression that you don’t belong to–or that you do. To right an immediate wrong. Not all of these rise to the level of a calling. But all of them (and far too many more to list). I became an activist at age 12 and remain one. Five times, I have felt that calling—to:

1. Do what I could to stop the Vietnam war
2. Move the country away from a reliance on nuclear power (maybe the worst technology ever invented)
3. Protest publicly when the US bombed Libya (and I was the *only* protester on the first day, but by a few days later, there was a whole group of us out in front of the courthouse)

4. Save the mountain two miles from my house (with a massive outpouring of community support, won that one in just 13 months!)

View of the Mount Holyoke Range, showing the land saved by Save the Mountain in 2000.
View of the Mount Holyoke Range, showing the land saved by Save the Mountain in 2000.
5. My current mission of showing the business community how to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance—not through guilt and shame, but through enlightened self-interest
Yet these are only the tiniest fraction of thousands of actions I’ve taken for social change. The rest were not a “calling” but simply the right thing to do. They were not done for self-aggrandizement. If that had been my goal, I would have taken far faster and easier paths (like the Internet millionaire meme). Some of them were tiny and easy, like signing a petition. Others consumed years of my life, like the time I spent building what we now think of as the LGBTQ movement or my involvement in changing the politics of the city I lived in for 17 years, and the small town where I’ve lived for the past 18. Most were somewhere between, like serving on committees for grassroots groups or local governments.
That said, I gleefully share that my current calling is the most exciting and meaningful work I’ve ever taken on.
When have you felt a calling? What was it for and what was the result?
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