Category: Shel’s Personal Life

By Posted on Posted in Advertising, Consumer Issues, Marketing Techniques and Philosophies, Marketing Trends/News, Media Ethics, media-general, propaganda, Psychology, Shel's Personal Life Tagged with , , , , ,
Simulation of TV newscast. By Original photograph by Sylvain Pedneault. Derivative work by Mike Liao. - Self-made. (Modified from Image:FirePhotography.jpg, under Creative Commons Attribution ShareAlike 3.0 license., CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4500164

Remember some of those unflattering names for TV in the 1960s and 70s? “Boob tube.” Idiot box.” I think these names are rooted in the neurological changes TV works on our brains, combined with the inherently passive nature of watching–AND with the low content quality that too often marks this powerful and addictive medium.

TV too often incites violence and racism. And I don’t choose to play in that sandbox. For every Mr. Rogers or Sesame Street inculcating positive values, for every National Geographic or Discovery Channel special that broadens our sense of what is possible, there are dozens of shoot-em-up adventure shows and newscasts to focus our attention on the worst parts of our society. And it’s all tied together with ads designed to make us feel inadequate because we don’t buy certain brands. As Mick Jagger sang, “He can’t be a man ’cause he doesn’t smoke/the same cigarettes as me.“

The original promise of cable TV was no ads in return for the monthly payment (1970s). But that original promise didn’t last very long! I grew up in NYC, which had seven stations on the VHF band, plus what must have been another 20 on UHF for those who had sets that could pull them in. Moving to places that had only two or three channels on the broadcast spectrum, I could see the appeal, at least for those who love TV.

TV is not an active part of my life.

We moved when I was 10 and left the big clunky ancient black-and-white TV behind. We didn’t get another one for two years–just in time to watch All In The Family. That was pretty much the only show I watched through high school. Through much of my early adult life, we didn’t even own a TV.

And when we got one, it was mostly as a video monitor, with some PBS kid shows on the side. We thought it was healthier to let our kids watch up to an hour a day of content-supervised TV than to ban it altogether and have it become alluring forbidden fruit.

A few years ago, when regular old broadcast TV was discontinued, our cable company gave us a converter box free for the first two years. We never even got it to work properly, and when the two years were up, we returned the box and eventually convinced them that we shouldn’t be paying the $10 month for a service we weren’t using. They acted deeply shocked but eventually lowered our bill. They supply both our landline phone and our broadband Internet.

A few times a year, we go to a friend’s house or a public place to watch a presidential debate, World Series game, or other special broadcast. I think TV news is the worst kind of mind pollution and get my news from other sources–that’s been true for decades, even when I had a working set. I still read my local daily newspaper, which has great coverage of my own region and at least some coverage of the wider world. I read a ton of e-newsletters that keep me informed within my various niches, and click to interesting links on social media (which has its own positives and negatives)–yes, including some TV clips. I’ll listen to radio news and public affairs programs such as All Things Considered (NPR) and Democracy Now (Pacifica). And yes, I spend some time daily on social media.

In fact, I deeply resent being forced to watch TV news with all its shallowness and violence when I ride elevators, wait for planes or buses or trains, or use a hotel fitness room. If there’s a great skit on Saturday Night Live or a new Randy Rainbow parody, or shocking testimony implicating high government officials, I will hear about it on Facebook and watch online. I worry about the people who spend so much time watching violence disguised as news, especially if they do it right before bed, leaving the whole night for the subconscious to absorb the message that this is normal.

It’s not.

There’s plenty of good in the world. People doing amazing things: harnessing technology to solve problems like hunger, poverty, war, and catastrophic climate change…finding new ways to empower others…joining with neighbors or colleagues to do something too big for any one person or company–but the media is trained to focus on what’s wrong: “If it bleeds, it leads.” There are some nice exceptions, like Yes Magazine, Positive News, and Good News Network (among many others), that consciously focus on positive news–and even some mainstream outlets join this happy chorus. Also, because I’m in the green business world, I read publications like GreenBiz, Eco-Business, and Triple Pundit that are tremendously tilted toward highlighting positive innovation but don’t shy away from negative stories that need to be told.

While I don’t duck from the unpleasant things happening, I don’t steep myself in them. I surround myself with enough positive news (through those and many other channels) to insulate me from the bad effects of soaking in negativtiy. I recommend doing that as much as possible.

What strategies do YOU use to stay focused on the change you can make rather than letting the problems paralyze you? I’d love to see your comments, below.

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By Posted on Posted in Activism, Democracy, Energy & Sustainability, Environment, Events, Peace and War, People Helping People, Politics, poverty, Protests and Crackdowns, Shel's Personal Life, Social and Economic Justice, Talking to the Other Side Tagged with ,

50 years ago today, October 15, 1969, my life changed forever. That was the day I became an activist, for real.

Yes, there was a time when as a toddler, I destroyed the cigarettes my parents’ party guests left lying around on the coffee table to protect the air quality of our apartment. Yes, there was the one-kid boycott I started that summer of 1969 of a movie theater that charged me for an adult ticket and made me sit in the children’s section (and I have still never been back to that theater). Yes, I grew up in a social change household and my mom dragged me around with her as she campaigned for Eugene McCarthy in 1968. Yes, I had already decided to become a vegetarian, although my mom had extracted a promise to wait until I stopped growing. So I was predisposed. But I wasn’t an activist yet.

But that day, I participated in the national Vietnam Moratorium Day—which is why I still remember the date—and went to my first peace rally. Alone, I walked the few blocks from our apartment building on Loring Place at Tremont Avenue to NYU’s Bronx campus (now Bronx Community College), where I listened to the speakers.

Marching at the Women's March on Washington with my wife and children
Marching at the Women’s March on Washington with my wife and children (from left: son-in-law Bobby, daughter Alana, wife Dina, me, son Rafael)

I was 12 years old, and had just started 9th grade.

One of the speakers, who was probably only about 6 years older than me, proclaimed, “The Vietnam war is an undeclared war.”

I hadn’t known that.

And with this statement, my whole world came crashing down. All my faith in the checks and balances of the American system of government that I’d learned from social studies teachers turned out to be a lie. I started questioning everything I knew.

I still show up at many demonstrations. In the photo above, I’m holding a sign that says “Patriots Protect People and Planet” that I made for that protest: the Women’s March counterinaugural on January 21, 2017. A few days later, I turned it over and wrote “Another Jew for Human Rights,” and brought it to protest the administration’s first attempt at a Muslim ban. Both sides of that sign have gotten quite a workout the past 2-3/4 years.

But I learned early that showing up at demonstrations isn’t enough.

When my carefully constructed world fell apart on that October day in 1969, I started looking for ways to make a difference. To find that path back to the democracy I’d been promised, to make sure the system worked so the next time the US went to war, it would have at least been vetted by Congress (little did I know how THAT would play out! Most American wars since then have also been undeclared.) And to work for peace.

So peace and democracy were my first causes. A few months later, the first Earth Day added the environment to my focus. Over the years, I took up many others: human rights/opposing discrimination, safe energy, affordable housing, food and transportation justice, social change journalism, dialogue across differences, and many subsets and intersections of these.

Before long, I was joining organizations, writing and publishing about social change actions (starting with articles in an alternative paper at my high school when I was 15), planning events from speakers to rallies to the safe energy “swim-in” where I gave my first TV interview dripping wet in my bathing suit, building coalitions,  doing the hard work of helping to build movements–and making tons of friends, by the way. In fact, I’m going to a meeting of our Western Massachusetts Jews for Immigration Justice meeting this afternoon, where we’ll debrief a successful mass rally we held last week and plan our next steps.

Many of these were just as accidental or based on a random insight as my original peace activism.

Although I joined my first two environmental action groups (one in my neighborhood and one in my high school) I only got into the safe energy movement in a real way after researching “the pros and cons of nuclear power” for a college paper in 1974—and that in turn led directly to my getting involved with Clamshell Alliance and getting arrested at Seabrook three years later (another life-changing moment). This is the sign I carried to that action.

Sign by Nancy Hodge Green, used at Seabrook, 1977. Photo by Shel Horowitz
Sign by Nancy Hodge Green, used at Seabrook, 1977. Photo by Shel Horowitz.

My paths to human rights and opposing discrimination came in part from being told I was too young to count when I was an early activist, in part from my own coming out as bisexual as a 16-year-old college freshman, in part from being hired at age 22 for my one and only paid organizing job—charged with building a near-defunct Gray Panther chapter in Brooklyn (as a VISTA Volunteer with pay the first year of $82 a week in NYC!), in part from a growing awareness of disability issues as a 6-year member of Northampton’s official city Disability Committee, and in part from seeing the urban poverty all around me in the various cities I lived in as a child or during college internships—such as the ghetto neighborhood in Washington, DC I walked through on my way to work, or the one I biked through to visit my then-girlfriend (now wife of 36 years) in Brooklyn.

But it also comes from inserting myself into situations where some people might think I don’t belong—whether attending poetry gatherings in black neighborhoods or staying in Arab and Druze villages in Israel or visiting a colleague in Ramallah (Palestine).

Founding Save the Mountain was an accident of geography. I had only been living in the neighborhood we saved for just over a year when a developer announced plans to destroy it. And my work this past summer on immigration justice was also an accident.

Yet, after all these years, I am still deeply involved in those first three issues that found me: peace, the environment, and democracy. I’ve changed the way I participate—for instance, speaking to the business community on how social change and environmental healing can be profitable—but they are still very much a part of who I am.

I am grateful to that long-ago young man, and I wish I knew his name to say thank-you. I wouldn’t be the person I am today without his speech.

When I started, I was told I was too young to make change, and now, at 62, I’m beginning to hear that I’m too old, But as teen activist Emma Gonzales would say, I “call B.S.” on both claims. Like many of my friends and mentors, I expect to continue being an activist into my 90s and even 100s, if I live that long.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Activism, Democracy, Demographics/Psychographics, Diversity, Ethics: General, language, Networking, People Helping People, Politics, propaganda, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , , , ,

This thought-provoking and mercifully brief article in the Atlantic explains why DT fanatics refuse to face his evil.

Go and read it. I’ll wait. And yes, I know it’s almost a year old–but it’s still completely relevant.

It makes so much sense to me! It’s not that DT’s ardent followers can’t see the criminal behavior, the looting of the public treasury, the constant lying and bullying, the attempt to accuse someone else of whatever it is he’s accused of today. It’s that they define corruption very differently than the rest of us to.

Of course, if this is accurate, it poses a big challenge for activists. When facts don’t matter at all because ideology is paramount, it’s really hard to change people’s minds. 

I think it can be done, one conversation at a time. And those conversations have to be handled very carefully. They have to:

  • Respect the other person as a person (that means no name calling, among other things)
  • Seek common ground even when it’s hard to find
  • Avoid making the other person feel diminished, stupid, heartless, etc. and at the same time, not condoning the diminishment or insult of others (in the form of prejudice

This is a huge challenge. I recognize that. I’ve had some of these conversations. Van Jones has had some.

Van Jones, activist, speaking in 2015. Photo Credit: Department of Labor, Shawn T Moore

I’m deeply inspired by groups that facilitate dialogue between groups of peope who are opposite sides of deep divides. That could be Better Angels bringing together Left and Right in the US–or Combatants for Peace bringing Israeli and Palestinian former combatants together on speaking tours. Or dozens of other groups.

How do you find hope and opportunity while in dialogue with people you ardently disagree with? Please post in the comments.

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By Posted on Posted in Activism, Business-general, censorship, Democracy, Demographics/Psychographics, Diversity, Events, General Commentary, People Helping People, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice, Uncategorized Tagged with ,

The LGBT Pride March in Northampton, Massachusetts has happened every May since 1982. Northampton, an artsy college town on the Connecticut River with a population under 30,000, has mostly been a haven for lesbians and gays (and more recently, for trans, bisexual, and gender-queer folks) for decades–but there were some major bumps along the road, such as the arrest of several gay male Smith College professors in 1960. Another bump occurred in 1983, as you’ll read below. And at one point someone tried to shut down the event because it was too big and the person tried to claim that the town was overwhelmed. But the March marches on.

I marched in the first Northampton Pride March, served on the organizing committee for the following three years (1983-85), and have marched every year I’ve not been traveling except for one year when a friend’s daughter was becoming Bat Mitzvah. I haven’t counted but it’s probably at least 32 of the 38 years.

The first year, there were about 500 of us, many covering their heads with paper bags for fear of retribution—and many others did their best to avoid cameras. We were met with a couple of thousand curious gawkers and maybe 100 very loud, very hostile counterprotestors from the local Baptist church. We considered it an enormous success. The next year, I think we had about 1000, and about 20 counterprotestors.

But later that year, a sitting at-large City Councilor ran for re-election, and won, on a platform of “I will stop the gay rights march.” Also around that same time, lesbian activists started receiving anonymous death threats over the phone. We demanded and received a mass meeting with the then-mayor and county District Attorney, where we demanded a statement condemning the violence. The mayor shilly-shallied around for an hour, until the DA, a quiet guy named Mike Ryan from an old Northampton family and someone with a strong passion for social justice, finally blurted out, “I’ll give you a statement.” Once he had cover from Mike, the mayor agreed as well. Eventually, someone was convicted for the harassing phone calls.

Pride Day kept growing from there, and after a few years, there were no more counterprotestors. In the 1990s, 10-12,000 was fairly typical, if I remember right. Then in the past few years it started to grow much larger.

The first several marches started at Bridge Street School and marched up Main Street to Pulaski Park. Later, as the crowds got too big for that little park, the direction was reversed. For many years now, it starts at a staging area in a big parking lot behind Main Street and heads down Main and Bridge to the 3-County Fairgrounds, which are enormous.

Part of the Elizabeth Warren contingent marches past the Northampton parking garage #Nohopride2019. Photo by Shel Horowitz.
Part of the Elizabeth Warren contingent marches past the Northampton parking garage #Nohopride2019. Photo by Shel Horowitz.

This year, it didn’t even fit into the staging area and spread into several surrounding streets. By the time it reached the Fairgrounds, gathering up so many of the bystanders along the way, it took over an hour and a half for the whole march to pass by.

The Springfield paper estimated 35,000, but I think they were counting the march as it left the staging area. At least 10,000 waited for us along the whole length of Main Street, watched the parade go by, and then joined in. The Gazette said 30-40,000, and I think that higher number is more accurate.

Back in the early 1980s, we were considered curiosities, even in liberal Northampton. Even as recently as 1991, the first publication in the Gazette of a same-sex wedding announcement sparked an outrageous article in the National Enquirer headlined “Lesbianville, USA.”

But for a decade now, the contingents have included dozens of school groups from kindergarten through college, the occasional daycare center, banks, churches and synagogues, real estate agencies, hospitals…every type of business you can think of. People come with their kids, same- or different-sex partners (as usual, I was there with my wife, D. Dina Friedman), grandparents, pets…and homemade or store-bought rainbow apparel.

The first person I saw that I knew this year was Northampton Mayor David Narkewicz, who was officiating a wedding on stage at the rally that followed the march. He didn’t just show up to do his bit, but marched with the rest of us. He posed for a picture but my camera didn’t cooperate. But I snapped this unposed one while he was talking to someone (possibly State Senator Jo Comerford—I couldn’t tell from the back). Holyoke Mayor Alex Morse was also in attendance, as was former Northampton Mayor Mary Clare Higgins. Holyoke City Councilor and staffer for Elizabeth Warren’s presidential run Jossie Valentín organized the Warren contingent.

Those first years were about anger, vulnerability, and claiming our right to be part of the community. Now, it’s a celebration. Much less activism and much more a great big day-long party with the march, the rally, and various dances and cultural events in the evening. The hotels, restaurants, and retail businesses downtown are packed.

This is how far we’ve come! From fringe to totally normal. The legalization of same-sex marriage was certainly a factor in normalizing the LGBT community, but acceptance was permeating through the local culture long before that. I’m convinced that when someone from a conservative culture sits on e.g. a PTA committee with a same-sex parent, and they both realize they want basically the same things for their kids and their community, those barriers break down.

I’m proud that Northampton has been in the vanguard of this movement (a movement I first got involved with in 1973, before I ever heard of Northampton). While I haven’t lived within city borders since 1998 when I moved across the river to Hadley, it’s still my community, I’m there several times a week, and I can see it from the hill behind my house.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Abundance and Prosperity, Diversity, Ethics: General, Gratitude, language, Marketing Techniques and Philosophies, Psychology, Shel's Personal Life Tagged with ,

“In a world that seems like chaos, your reflections are rebellious, daring and needed.”

My birthday sparked a lovely exchange with a devoted fan of the daily Gratitude Journal I’ve been posting on Facebook since March (and plan to turn into a book). She gave permission to post her comments, but not her identity. Hers are in regular type, and my responses are in italic:

Happy Happy Birthday! And I love all the gratitude and aha moments that you share. That level of reflection is an art unto itself. Sometimes being present is the best present we give to ourselves and others. HAPPY BIRTHDAY! Celebrate well!

Thanks for your sweet and thoughtful message. It means a lot that the work I do here is appreciated by you and others.

It really is. And what a journal to capture the rollercoaster that is that life-is-so-daily, so stand up for what you believe in, get outside to appreciate the places around you, love your people and carpe diem.

You teach us and re-affirm that with every post. In a world that seems like chaos, your reflections are rebellious, daring and needed.
Your posts remind all your readers that little moments matter, that meals matter, that who we spend time helping matters, that community is important. All those messages are needed in the cacophony of today’s world.

And that’s exactly why I do it! I believe that modeling the world I want to live in actually does help create that world. I try not to attack people personally even as I vehemently disagree with them (though some in the current administration, as well as some of the trolls, make that very challenging). I try to share more posts about people repairing the world than destroying.


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By Posted on Posted in Eco-friendly, Frugality/Frugal Fun, Green Living/Green Lifestyles, Innovation, Shel's Personal Life Tagged with , , , , , , , , , , , ,

I read Seth Godin’s daily blog almost daily but I missed this one from a couple of days ago. I think he’s absolutely right. Kids need time in nature, to daydream, to make friends, and do things that don’t involve a screen.

And they need to develop independence. It’s a myth that you can protect your kid from all bad or even uncomfortable things. And some discomfort is necessary to growth. Otherwise, when they do hit a challenge, they are completely unable to cope. I believe in parenting that presents gradual increases in challenges. That doesn’t mean forcing kids to do things where they have zero interest or skill, but helping them find the places where growth is exciting, and helping them get through the uncomfortable incidents in their lives–but not by attempting to seal them off in a vacuum tube somewhere.

Then there’s the effect on our biology. I know from paying careful attention to my own body that I’m most comfortable if my on-screen shifts are an hour or less. Research confirms that prolonged computer use creates health problems (one of 369,000,000 results for “health effects of computer use”, BTW).

Electronic babysitters are not really new, just intensified. In my day, many of my peers were shuttled off to the family television, nicknamed, for good reason, the “boob tube.” Mainstream TV in the 1960s, and especially kid programming in the pre-Sesame Street, pre-Mr. Rogers days, sabotaged intelligence and reinforced a culture of violence. Even the years-later and scrupulously politically correct Barney  worked really hard to dumb things down, and that was public TV–while Sesame Street, although a terrific show, changed our thought patterns and shortened our attention spans by chopping up several stories into little pieces and scattering them throughout the show.

Luckily, my mom believed in limiting TV. We were allowed two hours a day, after completing our homework, and nothing too violent. I am very grateful to her for this rule, and to my first grade teacher who recognized that Sally, Dick, and Jane bored me–I was reading at age three–and sat me down in the back of the room with a 4th-grade geography book. Under these two influences, I became an avid reader. From then on, any time I felt bored, I could escape into a book. I discovered a world of ideas (and their potential to create a more just, eco-friendly world) in biography, science, and “think” books…alternate worlds in science fiction…wonderful characters in literary fiction…deductive reasoning combining with intuitive leaps in detective novels. I always say I became a writer because I’m interested in everything–but being a reader created that interest. Oh, and I still find geography fascinating.

My interest in reading predates school. I still remember being frustrated because the New York Public Library wouldn’t let me get a library card until I could write my name, which only happened two or three years after I was reading. My mom had to use some of her precious allotment to keep me in reading material. Years later, when NYPL lifted the 6-books-at-a-time limit, my mom would take a shopping cart over to her branch, fill it up, read the books on her 3 hours of bus commuting per day, and trade them in two weeks later for another batch. I started tracking the number of books I’m reading a few years ago, and it’s ranged from 83 to 88 per year. This year, it will probably be more like 75, because an all-consuming family situation cut deeply into my reading time this fall. It’s at 71 as of today. And reading is eco-friendly and frugal (thank you, public libraries and friends with interesting books), too.

We read Charlotte’s Web to our daughter when she was four. At seven, it was the first full-length chapter book she read on her own. A few years later, she got to play Charlotte in a local theater production. In college, she did a long academic paper on  the deeper philosophical implications of

Thomas Edison took 10,000 steps to invent a lightbulb. Could your child be so patiently focused on a task?
Thomas Edison took 10,000 steps to invent a lightbulb. Could your child be so patiently focused on a task?

Phillip Pullman’s His Dark Materials trilogy. Now she’s about to get a master’s degree in teaching adult literacy.

Today, at least, screen time is much more interactive. Instead of sitting passively, kids create scenarios and alternative endings, share their discoveries on social media, etc. But they do it in nanobits.

But in today’s electronic world, I worry about attention span, focus, creativity–and empathy; I see a rapidly growing culture of intolerance (125,000,000 results on Google for “social media bullying”). In a world with no attention span, how can we make the next lightbulb discovery? Edison himself described inventing the lightbulb as a 10,000-step process. Nanobits don’t lead down that torturous path. Reading, meanwhile, reinforces attention span, focus, and creativity. Whether it narrows or widens your horizons depends on what you choose to read.

And reading can also be interactive, because you create your own storylines and then read further to see if you’re right.

What if your kid has learning disabilities or other issues that make reading difficult? Try audiobooks, or make the time to read aloud, or bring the books down a couple of grade levels until your child is ready for more. Or substitute other equally creative activities, from one-sentence-per-person storytelling to counting how many ideas you can get on a stroll through a forest. Even kids who love to read can benefit by broadening their creative repertoire.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Democracy, Diversity, Ethics in Government, language, Politics, Shel's Personal Life, Transparency vs. Secrecy, Uncategorized Tagged with , , ,

Let’s start with the last few days:

Now, a little history recap:

Two years ago, possibly the most corrupt, venal, and dishonest presidential candidate ever nominated by a major party managed to come up with an apparent majority in the Electoral College.

Forbes leads 13mm Google results on DT bullying (screenshot)
Forbes leads 13 million Google results on DT bullying (screenshot)

Why do I say “:apparent majority”? We knew immediately, in November, 2016, that a lot of funny business went on; Green Party candidate Jill Stein filed for a recount in three key states (we still don’t know why key elements within the Democratic Party supported the Republican efforts to block these recounts, only one of which was carried out). We know now that at least one foreign government was actively interfering in the election. To me, this means the current occupant of 1600 Pennsylvania is not there legitimately.

Immediately on taking office, this man began actively suppressing human rights, starting with the first Muslim entry ban; I’m proud that I was one of hundreds of thousands of protestors who fought that attempt, which we overturned).

The past 21 months have been a barrage of broken promises, broken treaties and international agreements…sabotaging the environment, education, and the safety net…diverting billions in tax breaks to those who are already among the wealthiest people and corporations in history, while slashing funds to human services…inciting violence against his opponents…attacking people of color, women, disabled people, the press, his critics, and others…tearing immigrant children from their families and imprisoning them, and failing to keep good records of what kids they stole from whom…threatening the citizenship of children born in the US…appointing a proven liar and probable multiple sexual predator to the Supreme Court…blaming others every time something goes wrong (which is frequent)…appointing corrupt Cabinet members who snack at the public trough while making no pretense of actually carrying out their departmental mandates–it’s far too long a list to fully document here; it would go on for hundreds of pages. I am more ashamed of this administration than of any previous one. Being an American is embarrassing these days.

It is time for this disgraceful man to leave office–preferably in handcuffs. It is time for his enablers in Congress to step down and apologize to the American people. It is well-past time. We have at least two paths to get him out: impeachment and the 25th Amendment *removal for incompetence).Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Abundance and Prosperity, language, People Helping People, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , ,

Since March, I’ve been writing a Gratitude Journal every day and posting it on Facebook. I’ve gotten a lot of benefit out of doing this, and I make the time no matter how busy I am, and no matter how rotten a day I’ve had. Even the worst days have things I can appreciate.

My 214th post, written for October 24, 2018, brought this comment: “you folks have an amazing life. i am fairly jealous of all you do.”
 
Here’s how I responded:
We do lead an amazing life. But rather than jealousy (and I know you’re speaking in hyperbole), think about what steps you can take to have a more amazing life. Here are a few ideas to get you started:

1) Decide, consciously, to have a happy life; this is something I did in my 20s and I always refer to it as my best decision ever. Even better than my wonderful marriage—because it made that marriage a success.

happy people leaping for joy
happy people leaping for joy

2) Frame things positively. This gratitude journal is an example: I had to find good things to say the day we lost a Peru vacation day when our connecting flight from Ft. Lauderdale was canceled, the day [Supreme Court nominee Brett] Kavanaugh was confirmed, and even the day Yoshi [my stepfather] was killed by a careless motorist as he crossed in the crosswalk with the flashing light engaged. Seek out the benefits of every experience.
3) Dedicate one four-hour block per month (to start) to do something amazing. Climb a mountain, go to a spa, start a movement to change something you don’t like…whatever. Everyone can find that much time to create amazingness in your own life.
4) Dedicate some small bit of time every day, even 15 or 30 minutes, to doing something you love and that feels important: read a book, get a little time outside, cook a cool new food…endless possibilities.
5) Notice and appreciate the beauty of ordinary things. I find one of the things I get out of the Gratitude Journal is I’m always on the lookout for what I’m going to write about, so I pay a lot more attention to the beauty around me, and take pictures to help me remember and share that beauty.
And here’s a sixth I should have included: have something in your life that’s bigger than you and gives you purpose. Mine is to help businesses identify, create, and market products and services that address things like hunger, poverty war, and catastrophic climate change–and make a profit. When I discovered this purpose, at age 57, I felt like I finally had an answer for “what do you want to do when you grow up?”

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By Posted on Posted in Activism, Democracy, Diversity, Ethics in Government, Ethics: General, language, Politics, propaganda, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , , , , , , , ,

 

#WeBeleiveHer demonstration supporting Christine Blasey Ford -Northampton, MA, 9-27-18. Photo by Shel Horowitz
#WeBeleiveHer demonstration supporting Christine Blasey Ford -Northampton, MA, 9-27-18. Photo by Shel Horowitz

This month, in my newsletter, I’ll be reviewing Our Search for Belonging: How Our Need to Connect is Tearing Us Apart, by Howard J. Ross with Jonrobert Tartaglione. Ross, of course, wrote well before Brett Kavanaugh was nominated to the Supreme Court. But as I was reading, the relevance of his work to the Kavanaugh/Ford hearings stood out for me.

I am a survivor of childhood sexual assault. The attack happened when I was 10 or 11, but I didn’t tell anyone until I was 16. That didn’t make it any less real or any less painful. It was the defining trauma of my life.

The Senate hearings brought something home to me:

White, straight men with economic privilege attacked Dr. Ford for speaking out, for not speaking out right away, for not presenting enough evidence (when the Republicans refused her attempts to call witnesses or have an outside investigation). White, straight men with power were in such a great rush to vote in someone who made obvious lies under oath and may well have been a serial sexual assailant that they belittled her and lionized him. Meanwhile, white, straight men without economic privilege made death threats against her and forced her from her home. White, straight men defended the high school and college rape culture even while accepting Kavanaugh’s unconvincing explanation that he was far too pure to have participated in that oppressive culture–despite considerable evidence to the contrary on his own calendars and yearbook.

In Ross’s paradigm, those white straight men have set up an us versus them situation. They’ve turned Dr. Ford–and by extension, any survivor of sexual assault, including me–into “other”–something to marginalize, ignore, and/or discredit (my choice not to say “someone” is deliberate, because dehumanizing is a lot of what happens in these “other” situations). While both the Left and the Right engage in this kind of behavior, from my point of view, the Right uses the tactic both more viciously and more consistently).

Watching the highlight video clips, I found Ford quite credible. Watching Kavanaugh attack her, I perceived a sense of entitlement, attempts to dehumanize, and even the tired old tactic of calling the whole thing out as a partisan attack–not to mention that his testimony was crammed with false statements. It sickened me, just as watching Clarence Thomas use similar tactics to deflect similar accusations against him sickened me in 1991. To the Kavanuaghs and Thomases of the world, as a survivor of sexual assault, I will always be an outsider, even though I am male.

In Ross’s view, one key piece of identity politics is the difference in perception between members of the dominant and non-dominant groups: members of dominant groups typically don’t often think about the experience of those in non-dominant groups. Yet, a person of color or a woman or someone who identifies as another type of minority experiences daily reminders that society puts up physical, psychological, economic, and other barriers.

The Kavanaugh/Ford hearings illustrate that difference in perception really well.

I think many of us perceive ourselves or are perceived by others as outsiders in various ways. I have certainly experienced that as a Jew, as a northeastern progressive, as an activist, as someone involved in various liberation struggles. Yet, to a person of color or a Muslim, I would be perceived as part of the in-group that excludes them. That these categorizations are fluid was brought home to me when I ran for City Council in my town, in 1985. I knocked on the door of a man who said, “You’re Jewish, I’m Polish. We’re both Eastern European. We have to stick together against the Irish and Italians who run this town.” I had seen the Polish population as very much a part of the majority culture in this area, and I, as a Jew, was an outsider; he saw it differently, and that opened my eyes.

In the Kavanaugh case, the ignoring strategy no longer worked, so he moved to attempts to discredit, presenting a wide range of emotional behaviors in the process.

And interestingly, according to one very knowledgeable analyst, Diane Curtis, this fits a typical pattern of the sexual abuser quite closely:

Back when I was representing domestic violence survivors in their family law cases, I witnessed a very high proportion of the abusive men on the other side cry in court. For a long time, I thought it was intentionally manipulative, but after a while I came to see it as genuine decompensation as they confronted for perhaps the first time their inability to control the realities they had constructed. For once, someone else — their victims, the court — was writing the script, and they simply couldn’t handle it. The mirror held up to their behavior undid them, at least temporarily; even more so, the loss of control over their little worlds.

If I had had any doubts previously about the truth of the allegations against Kavanaugh, they disappeared when I heard him sniffling his way through the small part of the hearings I listened to yesterday. The angry outbursts I read about later further sealed the deal. I found myself not just certain the assaultive behavior had occurred, but concerned about his wife and daughters — a man who would come that undone during high profile hearings is almost certainly still engaging in those behaviors, in my experience, and I’d wager he’s still a problem drinker as well.

The old white guys in the Senate, and the one in the White House, are similarly breaking down. They are grasping desperately at their control of the world, the reality they have lived for decades, and they are angrily and sometimes tearfully acting out as it is slowly but certainly removed from their collective grip.

The fall of white male supremacy really is happening right now, in painful slow motion, and it is deadly for sure: survivors of domestic violence are at the most risk when they finally decide to leave.

Now more than ever, we need to support one another, we need to make collective safety plans, and we need to keep working to leave white male supremacy behind.

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By Posted on Posted in Activism, Advertising, Branding, Consumer Issues, Copywriting, Demographics/Psychographics, Eco-friendly, Environment, Green Marketing, Innovation, language, Marketing Techniques and Philosophies, Marketing Trends/News, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , , ,

As the primary author of two books in the Guerrilla Marketing series (Guerrilla Marketing to Heal the World and Guerrilla Marketing Goes Green) and a speaker at the recent Guerrilla Marketing Summit, I was very interested in how the digital marketing pioneer Hubspot views the whole Guerrilla Marketing concept and brand.

In their seven examples, I was particularly thrilled that they included UNICEF’s super-successful Dirty Water campaign.

Screenshot of a still from the Unicef "Dirty Water" video
Screenshot of a still from the UNICEF “Dirty Water” video

After all, my two Guerrilla books are the ones that extend the Guerrilla Marketing concepts to the worlds of social change of environmentalism. This was a bit of a gamble for UNICEF; there were obviously significant costs in everything from developing the branding to shipping the filthy water. I hope they’re replicating the campaign in other cities, and creating strong follow-up messaging targeted specifically to those touched by this campaign, to keep them donating into the future.

My definition of Guerrilla Marketing is a lot broader than Hubspot’s. To me, Guerrilla Marketing has three main parts:

  1. Being nimble in our thinking and actions, seizing opportunities quickly, including news tie-ins
  2. Going outside and beyond conventional thinking patterns–disrupting the mental flow to get noticed, to move people to action, but in ways that don’t feel obnoxiously intrusive
  3. Focusing not on how great your brand is (the mistake I see so many marketers make. I call it “we, we, we all the way home) but on the results: the benefits, the problems solved, the pain relieved, the wants and needs met or exceeded–whether for the individual customer or for the planet and the species that live on it.

Hubspot’s choice of the Bounty sculpture is a beautiful example.

Ideally, Guerrilla Marketing will be done at little cost, too. But, as the UNICEF and Grammy examples show, there are plenty of Guerrilla Marketing opportunities that aren’t necessarily cheap.

Let’s look at those two more closely, because they offer us very different lessons. It will take you exactly three minutes and 40 seconds to watch the two videos. Go ahead; I’ll wait.

UNICEF

This elaborate campaign involved creating a brand, bottling filthy brown water, and offering it on the streets of New York. The goal: to increase awareness that the clean, drinkable water we take for granted in most of the US (and the developed world generally) is unimaginable luxury for people at the margins in developing countries. Many have to drink filthy, disease-causing water, and many get very sick. The campaign encouraged people to use the money they currently spend on bottled water to provide clean water for those who don’t have it. Each dollar could supply a thirsty child for 40 days. The video documents the whole campaign, in a fast-paced three minutes.

I found this very effective. I love the way they were able to not just raise awareness, but funds. The negative branding is definitely a Guerrilla tactic, and the results are clearly positive. Bravo!

Grammy Ad

This was an expensive missed opportunity. Maybe it’s a generational thing, but this one really didn’t work for me. Great concept, but terrible execution. I want the protagonist be moved and touched by what he’s seeing, but he strolls through the talking posters, blithe and indifferent. He’s not even glancing at the posters! What’s going on in HIS head? We don’t even get a hint. Have  the talking portraits of Harry Potter and the constant animations of things people didn’t animate in the past made a talking poster no-longer-special? And while my wife frequently accuses me of ADD, I found that I hadn’t even processed and recognized one song before it switched after a few seconds to something else. (And OK, I confess, this was not music I’m familiar with anyway). Some of the problem was that the songs all sounded so similar and all seemed to have the exact same beat.

I also think the choice of having multiple copies of each poster was unfortunate. Yes, I recognize that’s a common way to display posters in urban environments. It has NEVER worked for me. I’ve studied some of the advertising masters like David Ogilvy, and they taught me the importance of white space: of having one central object (or person, animal, tree…) able to stand out from what’s around it, because of that empty space around it. If I were buying billboards, instead of, say, 9 medium-sized repeated pictures, I’d use the space for one much larger version of the image. I’d use that white space and not add to the clutter.

Imagine walking down the street and seeing a 20-foot billboard suddenly start to sing with its one and only mouth! Imagine hearing snippets of three or four songs that each have a clear identity, in a true medley, each sung by one giant poster of an artist you recognize instantly. Would you be as blase as the protagonist? I doubt it!

So maybe the commercial would need a full minute instead of 39 seconds. That’s OK. In print copywriting, it’s perfectly OK to take as much time as you need to tell the story; I’ve seen emails with links to 40-page sales letters. Even in broadcast, even though airtime is expensive, we’ve seen many successful commercials that ran an hour (they’re called infomercials and they run on shopping channels). The UNICEF video was three entire minutes and I watched without multitasking, because I was interested both in their message and how they promoted it. If you can’t get it done in less than a minute, either buy more airtime, or script a commercial that CAN get it done in the time you bought.Facebooktwitterpinterestlinkedinmail