Category: Psychology

By Posted on Posted in Abundance and Prosperity, Business-general, Consumer Issues, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, language, Marketing Techniques and Philosophies, Marketing Trends/News, Psychology Tagged with , , , , , , , , , , , ,
Social-good products like this solar-powered LED lamp make a difference AND a profit
Social-good products like this solar-powered LED lamp make a difference AND a profit

Too often, businesses think of sustainability as a “have to” instead of a “delighted to.” Let’s change that attitude! Here are three among many reasons why business leaders should be thrilled to embrace deep sustainability:

  1. The powerful business case. More and more stakeholders are demanding that the companies they patronize address wider environmental and social issues; those who fail to do this are starting to lose market share. Not only that, but going green the RIGHT way can substantially lower costs of energy, raw materials, and other goods while building in customer loyalty and tolerance for higher prices. To say it another way, greening your company can significantly up profitability! Companies in the Fortune 500 figured this out some years ago. Pretty much all of them have sustainability departments (under various names) and have made huge progress in the past decade. Of course, we still have a long way to go. But many smaller companies are resistant. Because they see expenses, not income streams, they dig in with their old, inefficient ways. But certainly, the low-hanging fruit–taking the steps with quick payback–increases profitability directly, by raising income and lowering costs.
  2. The ability to market sustainable goods, services, and processes to three different types of consumer: the Deep Green, who makes purchasing decisions contingent on social responsibility; the Lazy Green, who will do the right thing if it’s convenient; and the Nongreen, who is indifferent or even hostile to a sustainability agenda, but who will happily buy green products and services if they are positioned as superior (more comfortable, more durable, less toxic, etc.). Of course, these three kinds of customers need three different sets of marketing messages–something many green companies don’t understand, and thus leave a lot of money on the table.
  3. The power of business to go beyond sustainability—to regenerativity. To actually make things better: identify/create/market *profitable* offerings that turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance. Lifting people out of poverty (and creating new markets), ending war, solving climate change as ways to make money: how cool is that?

I’ve spent the last several years studying this trend and have written an award-winning book, Guerrilla Marketing to Heal the World, that shows how in detail. It’s been endorsed by over 50 business and environmental leaders, including Seth Godin and Chicken Soup for the Soul’s Jack Canfield. You can learn more at the Guerrilla Marketing to Heal the World page at GoingBeyondSustainability.com (I think it’s by far the best of my 10 books, several of which have won awards or been translated and republished in other countries).

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By Posted on Posted in Activism, Arts & Entertainment, Diversity, language, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , , , , , ,

When gallery owner Richard Michelson asked Jules Feiffer if he wanted a retrospective for his 89th birthday, the brilliant artist replied, “I am doing the best work I’ve ever done and want this exhibit to be new and explosive, with figures sprawling and flying everywhere, and focused on dance…It only took 89 years to figure out how to do this stuff!”

Jules Feiffer, 89, at Michelson Gallery, April 13, 2018
Jules Feiffer, 89, at Michelson Gallery, April 13, 2018

That wonderful and extensive show is now on display at R. Michelson Gallery in Northampton, Massachusetts. We went in to peruse it, and Rich’s wife Jennifer told us that Feiffer was about to do a Q&A. Of course we went upstairs, chatted a bit with Jules and his Phantom Tollbooth collaborator Norton Juster (who lives locally), and settled in to listen.

Jules has a quick and acerbic wit and a strong sense of social justice. Someone asked him what the best response was to the current situation in national politics and he instantly responded with a primal scream. I asked him how he was able to capture the 3-dimensional, flowing art of dance so well in static two-dimensional pictures and he talked about capturing the illusion, that everything was an illusion.

His new work is indeed brilliant. While it descends directly from his famous Village Voice cartoons of he 1960s and 70s, it really is what he told Rich. It has so much vibrancy, often very sophisticated and detailed captioning, and the figures really come alive—especially those using colored inks, which he’s begun to use here and there (though most of the show was black-and-white).

Jules is the latest in a long line of inspirational role models for growing older. I’ve profiled some of them here: Arky Markham, centenarian and activist; Bob Luitweiler, founder of the international homestay organization Servas, for instance I’ve been fortunate to know many others, including Pete Seeger and Chicago Seven/Eight defendant Dave Dellinger—with whom I became friends as a teenaged college student when he was 60, and whom I consider one of my personal mentors—as well as Gray Panther founder Maggie Kuhn; I met her when I was working for the Gray Panthers as a VISTA Volunteer, at the group’s national conference.

These are the kinds of people I want to emulate as I (hopefully) reach well past my current age of 61. When I was a teen activist, I often heard that I was too young to change the world. Now, I’m beginning to hear people tell me I’m too old to do the work I do. But I remind them that Grandma Moses started painting in her 70s and enjoyed a 20-plus-year run as a painter. Today, for example, I’m going networking at a sustainability fair, then attending a peace and tax fairness rally, then hiking a mountain, and probably going out to hear some live music or theater in the evening. You’re only as old as you feel.

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By Posted on Posted in Activism, Customer Service as Marketing, Eco-friendly, Energy & Sustainability, Environment, Green Living/Green Lifestyles, Innovation, People Helping People, privacy, Psychology, Social and Economic Justice Tagged with , , , , ,

I started answering this question on Quora but ran out of room.

First, it does make a difference. Little things add up.

For instance, where I live in the northeastern US, many people turn the water on full blast and leave it running the whole time they’re brushing their teeth. So in many of my speeches and interviews I talk about a way to brush your teeth that uses teaspoons instead of gallons: turn the water on a trickle, wet the toothbrush, then turn the water off until you’re ready to rinse with another trickle. Let’s say that this saves even just one gallon of water each time.

Child brushing teeth (FreeImages.com)
Child brushing teeth (FreeImages.com)
If someone hears my message and lives for another 40 years and brushes twice a day without squandering that huge amount of water each time, that one person has saved 29,200 gallons. Now, if I can influence just 50 people a month and I talk about this for the next 19 years until I’m 80, that means a total of 332,880,000 gallons saved. And if just one person in each of those 50 goes on to influence just ten of their friends, the total savings become astronomical.
More and more places around the world are discovering that water is extremely precious, so eventually this will become the common best practice for brushing teeth.
And this is only one of hundreds of easy lifestyle changes we can make. Click here to see how to get your hands on 111 of them.
Second, it changes the way you look at the world. You start looking holistically, seeing connections among things that appeared random and unconnected to you before. Who knows—maybe you’ll be the person to make the next big scientific breakthrough in sustainability because of that shift in your thinking ;-).
Third, it changes the way you feel. You see yourself as someone who can make a difference in some small ways that add up to big ways. Guess what: Ordinary people can change the world–but only with a mindset that their actions make a difference. What’s more ordinary than a seamstress? Think about a seamstress named Rosa Parks. How about a high school student? Just in the last few weeks, a group of them in Parkland, Florida sparked a new national movement and managed to get a few restrictions on guns passed into law in Florida after decades of failures on this issue, less than one month after 17 of their schoolmates were murdered in a school shooting. What about an electrician working in a shipyard? That would be Lech Walesa, who led the movement to kick the Russians out of Poland and became its president. I personally started a movement that saved a local mountain.
I’ve been speaking and writing about this for several years. If you’d like to know more, check out my award-winning book, Guerrilla Marketing to Heal the World (endorsed by Seth Godin, Jack Canfield, and many others) and my 15-minute TEDx talk, “Impossible is a Dare!” (click on “event videos”).
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By Posted on Posted in Activism, Democracy, Demographics/Psychographics, Environment, Ethics in Government, language, Marketing Trends/News, Politics, Psychology Tagged with , , , , , , , , , ,

Read this brief article. Then come back and let’s talk about it. This tab will still be open in your browser.

I found it a fascinating yet quick deep-dive into the liberal versus conservative mindset. Sharing this article on Facebook (where I happened to see it), Nathan Mackenzie Brown, founder of Really American  commented,

A must read if you care about politics. FYI, it’s also very short.

My take away from this is, if you are liberal, don’t fear monger, even about Trump.

The authors’ central point is that when we feel personally secure, we tilt more liberal, and when we feel, threatened we lurch rightward. Not exactly rocket science, I know. But what they bring to the table is the idea that if we address the security concerns, the political tilt is actually reversible.

This is something that DT innately understands—the power of fear. He built his base by demonizing various Others. My capitalized O is intentional; I’m talking about whole groups and classes of people (Mexicans, Muslims, the press, etc..

It’s very rare to run a successful US national campaign rooted in fear. Reagan (“morning in America”) and Obama (“hope” and “change”) both won on optimism. Laughable as it seemed at the time and even more so in retrospect, Bush II ran as a “compassionate conservative.” Even Nixon ran on his “secret plan to end the war.”

But DT mixed a very pessimistic worldview, based largely in “they’re out to get us” with a soaringly optimistic slogan (MAGA). His opponent was a centrist with close ties to the groups DT was calling out.

Hillary Clinton also failed to consistently express strong political views, and tried to harness competing slogans at cross purposes: the wimpy and ineffectual “I’m with her” and the arrogant “it’s her turn”/”it’s our turn” both reinforcing the perception that she was an in-group, establishment figure out of touch with the public, while “stronger together” was somewhat optimistic but not really rooted in vision, and seemed a reaction to DT’s divisiveness.

George Lakoff and others have written that conservative politics are often rooted in an authoritarian-father mindset, while liberals are the products of permissive-parenting thinking. I have a number of issues with Lakoff’s approach, though I see much truth in it.

Left and Right come together at both the Libertarian (Freedom) and Authoritarian (Control) ends of the spectrum
Left and Right come together at libertarian AND authoritarian (copyright 2018, Shel Horowitz, all rights reserved)

But let me add one of my own long-held theories: Beyond the Left-Right axis, we have to look at another set of operating principles: where someone stands on freedom vs. control. So at the top end of this graphic (which is copyright 2018 by Shel Horowitz, as is the entire post—please contact me if you’d like to reprint), progressive environmentalists and Tea Partiers concerned about wasteful government spending join together in the Green Scissors coalition.

At the bottom end, I don’t see a lot of difference between communists and fascists other than their idea of who should control the means of production. They are both totally willing to rough up or even (historically) mass-murder their opponents, seize or maintain power by force of arms, and crush dissent. Was Hitler really so different from Stalin?

Let’s get some good discussion going on this. Comment below.

 

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By Posted on Posted in Advertising, Branding, Copywriting, Democracy, Demographics/Psychographics, Ethics in Government, language, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, propaganda, Psychology Tagged with , , , ,

Guest post from former Florida Congressman Alan Grayson. This originally ran in his email newsletter. I’m including all his original links and reprinting with his permission. I especially love this quote: “if you are a useless lout who has done nothing good for The People, but you still aspire to public office, then negative ads really are your only alternative.”

It’s worth noting not only how badly negative ads position our perception of politics (“ah, they’re all crooks,” etc.)—but also the growth of some promising alternatives to the negativity. One great example is ranked choice voting. Experts including Voter Choice Massachusetts explain that ranked choice (also called instant runoff) provides incentives NOT to use negative ads.

—Shel Horowitz

Former Florida representative Alan Grayson
Former Florida representative Alan Grayson

My son is doing a science experiment on politics and negative advertising.  And the results are in.  But first, a few words on negative ads.

They are pervasive.  Back in 2012, virtually every dollar that the national parties spent on Congressional campaigns was spent on negative advertising.  (Expenditures for and against candidates are reported to the FEC separately, so you can look it up.)  It’s gotten a little better since then, but more than 90% of party and PAC advertising remains negative.
Belief in negative advertising is also pervasive.  I can’t think of a single political leader or political consultant who would tell you that “positives” are more effective than “negatives.”  We had an interesting example of this a few months ago.  When GOP Senate Leader Mitch McConnell tried to elevate Luther Strange above Roy Moore and Mo Brooks in the Alabama Senate GOP Primary, he didn’t say anything good about Strange (apparently, a hopeless task).  Instead, McConnell dumped $7 million of party money going negative on Moore and Brooks, which backfired when Moore got the GOP nomination.  (And the rest . . . is history.)
Which proves that if you are a useless lout who has done nothing good for The People, but you still aspire to public office, then negative ads really are your only alternative.
So anyway, my son Stone, a 7th grader, came up with the idea that for his science project, he would try to measure the effectiveness of positive and negative ads.  (He really came up with this himself.  Smart kid.)
He created four positive ad posters for candidate Johnson, with suitable imagery:
JOHNSON FOR CLEAN AIR AND WATER!
JOHNSON STANDS FOR EQUALITY!
JOHNSON WILL IMPROVE EDUCATION!
JOHNSON WILL RAISE YOUR SALARY!
Each ended with the tag line “Vote for Johnson.”
Then he came up with four negative ad posters for Johnson’s opponent, Smith.  They read this way:
JOHNSON IS A CROOK!
JOHNSON WILL RUIN THE ECONOMY!
JOHNSON WILL RAISE TAXES!
And the inevitable:
JOHNSON IS A COMMIE!  (featuring a picture of Marx, Lenin and Mao).
Each ended with the tag line “Vote for Smith.”
So the 7th graders saw the posters, and voted as follows:
Johnson 19
Smith 12
When my son told me the results, I felt an enormous sense of relief.  I really wanted Johnson to win, and not just because he’s a Commie.  No, I wanted Johnson to win because his positive ads are an effort to convey to the voters the enormous power that we all have.  What power?  The power to make the world a better place, by making better rules for everyone.
That’s why I do it, anyway.
You can look at these results and feel a renewed faith in humanity.  Or if not all humanity, at least seventh-graders.
Courage,
Alan Grayson
“I’ve got The Power.”
 – Snap!, “I’ve got The Power” (1990).
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By Posted on Posted in Activism, Business-general, Consumer Issues, Demographics/Psychographics, Diversity, Entrepreneurship, Ethics in Government, General Commentary, Innovation, language, Marketing Techniques and Philosophies, People Helping People, Psychology, Social and Economic Justice, Technology, Uncategorized Tagged with , , , , , , , ,

Under the guise of protecting small business from frivolous lawsuits, the House of Representatives just gutted the Americans With Disabilities Act—a major piece of civil rights legislation signed by George H.W. Bush. I have to say, I’m on a LOT of small business discussion boards, and I haven’t heard any business owners screaming about hardship. Small businesses in pre-ADA buildings are exempt unless they do major renovations.

Kangaroo electric wheelchair car—One way to rethink transportation for wheelchair users
One way to rethink transportation for wheelchair users

It’s up to us to make sure the Senate doesn’t follow along. Contact your Senators and let them know this is a vote where you will hold them accountable. And if your Rep was one who voted Aye, give them a piece of your mind too.

Of course, we’ll be tempted to argue on the basis of compassion. But remember who we’re dealing with here. These people have a long history of NOT acting out of compassion, often of doing the opposite. So compassion arguments “ain’t gonna cut it.” We have to get to them on the things they will listen to: costs to taxpayers, personal hardship to them, and of course, voting and campaigning for and donating to their opponents.

For 15 years, I’ve been making the dollars-and-sense business case for going green and building social entrepreneurship into business, which means I have some experience discussing issues with people who are predisposed to oppose my position. So let me offer some talking points I think they’ll actually listen to:

  1. Don’t Waste My Tax Dollars: How dare you make it harder for productive citizens to work, just because they have disabilities. If you think I want my tax dollars squandered on welfare payments to people who could have had a job until you made it impossible to get to work, you’d better think again.
  2. Don’t Hurt the Economy by Hurting Disabled People: For new construction, it’s really easy to design in ADA compliance from the ground up. By allowing builders to take shortcuts because you took away the teeth of this legislation, you’re encouraging them to stop designing in ramps and wider doorways, setting aside parking, making elevators disabled-friendly, etc have you noticed how many people with disabilities who in pre-ADA days had to sit home and be a burden have gone on to start job-creating companies making our economy better (like the personal-transportation vehicle for wheelchair users in the photo—designed by a wheelchair-using Texas woman)? There’s even an organization of disabled business owners that was named one of President George H.W. Bush’s 1000 Points of Light. Do you really want the blame for squashing that on your shoulders?
  3. Protect Our Veterans: Do you realize that veterans have much higher disability rates than the general population (due to war wounds), and that many have a hard time finding work and frequently start their own businesses? Thus, many of these job creators are veterans.You are hurting the people who served our country and defended our freedom.
  4. Pointless Government Meddling: The ADA has been around since 1990. Most public buildings are already accessible. This is bringing in the government to break a system that’s working just fine right now, and that has enabled millions of people to be productive members of society. And if buildings are allowed to come online without meeting current ADA code, it will be expensive to retrofit them later, when (not if) this weakening of the law is repealed.
  5. Personal Inconvenience to the Senator (this one takes a wee bit of research): I noticed that [name a family member of theirs with a disability] uses a wheelchair [cane, walker, seeing-eye dog, whatever]. Do you really want to be called away from important Senate business every time [name]has to go to the bank? How do you think I’m going to feel as a [business owner, manager, productive employee supporting my family] if I have to leave work to help my Aunt Mary do things she could have done for herself until you put obstacles in her way? And what’s going to happen to you, 20 years from now, when you may not be able-bodied yourself?
  6. Vote No or You’ll Organize to Defeat the Senator During the Next Election: Don’t just pledge to vote for your Senator’s opponent. Say you’ll be willing to campaign and fundraise for someone who understands that disability rights are important. If you’ve voted, donated, or  volunteered for your Senator in the past, be sure to let them know.
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By Posted on Posted in Business Ethics, Ethics in Government, Ethics: General, Politics, Psychology Tagged with , , ,

 

The latest nonsense emanating from the keyboard of Our Shameless Tweeter

DT's Tweet on Democrats failing to pass gun control
DT’s Tweet on Democrats failing to pass gun control

is a good chance to parse out what he really means when he says or posts something. I’ve watched what he does pretty closely for the past 2+ years, and I’ve spotted some patterns worth sharing. Let’s start with five that show up in this Tweet:

  • He blames his failure to act on others
  • He deflects by bringing in unrelated issues (DACA, this time)
  • When he creates a mess, he blames others—and almost never accepts responsibility or offers a meaningful apology (DACA wasn’t a problem until HE yanked the rug out from under those kids—and oh yeah, it was none other than DT who revoked the Obama restrictions on people with mental illness acquiring guns))
  • If he feels criticized, he defaults to bullying or name-calling
  • He sees anything connected to Obama as hopelessly tainted

And plenty of others:

  • He takes credit when others accomplish something
  • He attacks randomly at the first whiff of criticism—lashing out even at those who’d thought of him as a friend or ally—and his wrath extends both to individuals and entire populations (women, people with disabilities, Mexicans, Muslims…)
  • Having lived his entire life in extreme monetary privilege, he has zero understanding of the hardships people at the bottom of the ladder endure, and zero empathy for those who endure them
  • He loves to waste taxpayer money on grandiose, useless (or even harmful) projects like the border wall , the politically suicidal move of the US Embassy in Israel to Jerusalem, or the massive military parade he demanded recently
  • Driven by Id, he acts impulsively, often in direct opposition to the few of his advisors willing to risk giving him honest advice—and doesn’t mind risking a war or other extreme negative outcomes in the international arena
  • He acts in a vacuum, without studying trusted journalistic sources or even reading intelligence briefs
  • He appoints people with little or no relevant experience and charges them with destroying the agencies they are supposed to run
  • He shows no understanding of checks and balances, freedom of the press, the reasons why government officials aren’t allowed to take money from foreign governments, or of constitutional law generally; he seems to think he should have absolute power and that he can use the presidency to enrich his personal fortune
  • He has freely borrowed memes and slogans from the most tyrannical and murderous dictators in history (including Hitler)—and emulates Hitler’s rhetoric on issues like the role of the press and suppression of dissent
  • He has a long and sordid personal history. Here’s the tip of the iceberg:

In short, the man has a disgraceful personal reputation as a serial liar, molester, and fraud—before we even look at his terrible handling of domestic and foreign issues as president.

Will someone please write a guide for me now? Please explain how this backstabbing, hypocritical incompetent cheater can still find people who thinks he is doing a good job.

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By Posted on Posted in Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, Psychology, Socially Responsible Investing Tagged with , , ,

For decades, I’ve told anyone who’d listen that doing the right thing for the planet and its inhabitants can be the core of a highly successful business strategy. In my latest book, Guerrilla Marketing to Heal the World, I cite dozens of studies that show this.

Now, AdWeek reports on a powerful new study that reinforces this key truth. 65 percent of respondents—2 out of every 3 consumers—rate the need for brands to “take a stand on social issues” either very or somewhat important, and especially so when discussing brands’ social media presence. Of the self-identified “liberals,” the number went up to 78 percent, or nearly four out of five.

Concern for the planet—and the living things that ride "Spaceship Earth"—is good for business (picture of Earth and sun)
Concern for the planet—and the living things that ride “Spaceship Earth”—is good for business
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By Posted on Posted in Activism, Branding, Copywriting, Environment, Marketing Techniques and Philosophies, Marketing Trends/News, Protests and Crackdowns, Psychology, Social and Economic Justice Tagged with , , , , , , , ,

Some marketers are engaged in a vigorous debate between people who identify as “thought leaders” and those whose skins crawl when they hear the term.

Whether you love or hate the term, “thought leader”, marketing by showing leadership through content and letting people meaningfully engage with those ideas is undeniably powerful. 

That type of marketing hooked me when I first tried it, as a 15-year-old 3rd-year high school student, and I’ve been using it ever since. First, I used it only to spread my ideas. Later, I also marketed products and services based on those ideas. And those ideas built me a decent following (and, eventually, a decent consulting practice)—sharing them through my books, articles, presentations, interviews, media coverage, etc.

This takes time and energy, and I know many people who do it better than me. But it certainly can be done. One of my book launches garnered over 1,000,000 short-term Google hits (for the book title, an exact-match four word string that wouldn’t show up in any other context). It’s the only time anything I’ve done got a million hits on Google.

I’ve even managed to help shift several mindsets at the international or national or local level.

My biggest success was changing the attitude about a proposed local mountaintop housing development from “this is terrible but there’s nothing we can do” to “of course we’ll win! The question is how.” This campaign took just over a year and used everything I knew in 1999-2000 about marketing AND community organizing (and the knowledge/labor of many others)—but the mindset shift took only four or five months. And that mindset shift created the conditions for our victory.

Lawn sign from the Save the Mountain campaign in Hadley, MA, in front of Mount Holyoke (a state park next to the mountain we saved)
Lawn sign from the Save the Mountain campaign in Hadley, MA, in front of Mount Holyoke (a state park next to the mountain we saved)

I also like to think I helped change the idea that business has to be evil. Of the five books I’ve published since 2003 (and the 10 since my first book came out in 1980), four show how business can profitably address issues ranging from business ethics to ending poverty—while reversing environmental destruction. I’ve given dozens of “Making Green Sexy”, “Impossible is a Dare,” and other talks on how business can be heroes.) And it’s been years since I’ve heard “business ethics? That’s an oxymoron!” When I first started talking about business ethics as a success strategy, I heard that false “wisdom” constantly.

I like to think my activity is part of WHY I no longer hear that horrible sentence.

Leading with ideas means finding others who will amplify those ideas. It’s not a coincidence that I actively seek out media coverage, endorsements, and more. 

My latest book, Guerrilla Marketing to Heal the World has a blurb from Chicken Soup’s Jack Canfield on the front cover, another from Seth Godin on the back, and some 50 endorsements on the front pages. It has 4 guest essays from best-selling authors. These are some of the ways I’ve built credibility and gotten people interested, even though the book no longer has a current-year copyright.

One review of that book didn’t appear until 17 months after publication—and I’ve gotten reviews on books that were up to eight years old at the time. When you write about issues and do so with substance, your book can attract interest for years.

Of course, events can shift the relevance. If you try to repurpose articles on how to survive the coming Y2K crisis or books on the presidencies of Hillary Clinton, Mitt Romney, or Al Gore, thought leadership is not the image you’ll project. 😉

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By Posted on Posted in Activism, Democracy, Diversity, Ethics in Government, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, Protests and Crackdowns, Psychology Tagged with , , , , , , , , ,

As progressives and liberals breathe a big sigh of relief this morning after racking up victories in yesterday’s election, my Facebook feed is full of chatter about how the Democratic Party is not dead after all, though it’s still very ill.

I responded to one such post thusly:

Curable. Inject backbone 3x/day until they run candidates who stand for the people, give them the support to win, and stop backing down at the first hint of disagreement. Dems should have learned this lesson in 1988 from the disastrous Dukakis campaign. I kept waiting [after George HW Bush kept repeatedly accusing him of being a liberal] for Dukakis to say, “Yes, George, I’m a liberal. Liberals brought us the 8-hour day vs. 10 or 12 hours. Liberals protect the rights of people of all colors and gender identities. Liberals fight for the planet so we can all live healthy lives. Why aren’t YOU a liberal, George?” I think he’d have won with that approach. Instead, he kept doing this horrible, “Gee, I’m sorry, I didn’t mean to be a liberal” crap.

Yup. That time, as so many times, the Dems slunk away with their tails between their legs to count their losses and blame it on not being centrist or rightist enough. And they still seem to believe that rot.

When ordinary people can’t easily tell the Democrats from the Republicans by their positions, the Republicans will win, because being a true  Republican is more convincing than being Republican-lite. But being a true Democrat who is seen as standing for the people (rare thing!) generates far more excitement than being a true Republican and a toady to Wall Street and the ideology that puts money ahead of people, rights of the already privileged above rights of ordinary people, and voter suppression ahead of real democracy.

Despite his centrism, Obama was able to portray himself as a man of the people and generate that excitement. And he won, twice.

Gore, Kerry and Hillary Clinton never got this, despite pressure from the Left in the form of mass defections to Ralph Nader, Howard Dean, and Bernie Sanders. Sanders was able to move Hillary and the party platform well to the left, but she was unconvincing. And even when Sanders beat her by 13 points in the Wisconsin primary, she still took the state for granted (never campaigned there in the general election).

The lack of candidates with actual spine and the ability to energize the masses will continue to be a problem until the Dems remember their working-class roots. When they run charismatic progressives in places where the ballots are counted fairly and the populace is not prevented from voting, they tend to win. We get the Cory Bookers, the Barack Obamas, the Elizabeth Warrens.

When they run nonentities, they lose, even in my own very liberal state of Massachusetts. Martha Coakley ran a terrible campaign to keep Ted Kennedy’s Senate seat Democratic, and it went to Scott Brown. But then along came Elizabeth Warren, and boom! Brown ran a nasty campaign, Warren portrayed herself as a people’s champion on economic issues, and she won. And she has kept her promise, expanding it as one of the most pubic opponents of the current regime.

For the most part, the Dems’ lack willingness to take bold positions. Worse, they also lack the spine to challenge Republican-initiated disruption of the electoral process—which is the Democratic Party’s hospital bed, and could become the party’s grave. After narrowly stolen elections in 2000 and 2004, the party didn’t fix the plague of voter suppression in 2009 when it had the chance. And thus the election was stolen again in 2016.

The new governor-elect in Virginia is a centrist who probably won largely on the basis of being far less bad than his openly Trumpist opponent—and because Virginia went back to paper ballots, which cannot be so easily hijacked as electronic-only votes (unlike the recent Congressional race in Georgia, for example). How much stronger the victory if there had been a candidate who truly engaged the populace?

A voter marks a ballot. Photo by Kristen Price.
A voter marks a ballot. Photo by Kristen Price.

Today is not only the morning after the election. It’s also the one-year anniversary of the theft of our democracy in the 2016 election. While some of the loss is because Clinton was uninspiring, tainted with scandal, and vulnerable to accusations of her loyalty to Wall Street, at least as much was the result of a failed constitutional process that allows candidates with fewer votes to win, big-time voter suppression of likely-Democratic voters, probable fiddling with the results in electronic-only ballot areas, the interference of a foreign government, and other factors that seem to add up to a big fat case of fraud.

I will commemorate this disaster at an impeachment rally in downtown Amherst, Massachusetts, at noon on the corner of Amity and Pleasant Streets. Hope to see you there!

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