Earth Lightning, by Stephanie Hofschlaeger
Photo by Stephanie Hofschlaeger

While it sounds deeply pessimistic, I was actually extremely encouraged to read this quote by ecopreneur Paul Hawken in Sierra Magazine (part of a long excerpt from his new book, Regeneration):

Most of the energy we use, whether it be coal, gas, or oil, is wasted, meaning the energy does no useful work. Energy, in its thermal or electrical form, powers systems that are badly designed and poorly engineered, including our buildings, cars, and factories. According to the National Academy of Engineering, the United States is approximately 2 percent efficient, which means that for every 100 units of energy employed, we accomplish two units of work.

Why? Because if we are wasting 98 percent of our energy that means all we have to do engage in a drastic campaign to increase efficiency and conservation. I’d guess that if we can get our efficiency up to 50 percent, we’d never have to drill for more oil and gas or mine for coal and uranium. If we can reach 80 percent, we’d be actively reversing catastrophic global heating. While the technological challenges are steep, they’re not insurmountable—and even if we can go from 2 to 10 percent efficient (and THAT I think we can do easily and relatively quickly, since other parts of the world, including Northern Europe, use far less energy per capita than we do in the US), the changes will be enormous. A lot of this can be done just by thinking different. For example, most of the fuel a car consumes is to move the car itself, not the passengers. If we can cut the weight of a car in half, or carry more people at a time, more of the fuel goes to moving the people and less to moving the vehicle.

Hawken says 82 percent of our carbon output is from burning coal, oil, and gas. So, since we’re wasting 98 percent of the energy those combustion reactions produce,  being more efficient will lead directly to less carbon going into the air and sea.

He concludes with a clarion call to address social justice here and now, as a necessary step to cleaning up our energy act:

To reverse global warming, we need to address current human needs, not an imagined dystopian future.

If we want to get the attention of humanity, humanity needs to feel it is getting attention. If we are going to save the world from the threat of global warming, we need to create a world worth saving. If we are not serving our children, the poor, and the excluded, we are not addressing the climate crisis. If fundamental human rights and material needs are not met, efforts to stem the crisis will fail. If there are not timely and cumulative benefits for an individual or family, they will focus elsewhere. The needs of people and living systems are often presented as conflicting priorities—biodiversity versus poverty, or forests versus hunger—when in fact the destinies of human society and the natural world are inseparably intertwined, if not identical.

Social justice is not a sideshow to the emergency. Injustice is the cause. Giving every young child an education; providing renewable energy to all; erasing food waste and hunger; ensuring gender equity, economic justice, and shared opportunity; recognizing our responsibility and making amends to myriad communities of the world for past injustices—these and more are at the very heart of what can turn the tide for all of humanity, rich and poor, and everyone between. Reversing the climate crisis is an outcome. Regenerating human health, security and well-being, the living world, and justice is the purpose.

As Rebecca Harrington has pointed out, “In a single hour, the amount of power from the sun that strikes the Earth is more than the entire world consumes in an year.” Multiplying that hour by 24 hours in a day, 365 days in a year, we learn that just from the sun, we have 8760 times as much energy coming in as we use. This doesn’t even count wind, hydro, geothermal, and many other promising, truly green technologies that can be designed and deployed in ways that minimize harmful impact (that’s another area where we need to work; not all alternative energy deployments are well-thought-out).  I personally favor small-scale, decentralized installations that are designed with the particular site in mind and are easy and clean to install, service, and eventually disassemble–along with solar and wind on non-forest locations that have already been built upon. Building and vehicular rooftops, parking lots, and highway median strips are all very promising places for green energy deployment, to name a few possibilities.

In short, once we make the transition–and we absolutely need to–we can live perfectly well without the dirty and destabilizing fossil and nuclear technologies we currently rely on–and the first step is getting more work out of the energy we’re already using.

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I love this post from the Changemaker Institute, How to Change The World By Meeting People Where They Care. I love it because it approaches social change through a marketing lens. It starts by revisiting the famous Loving v. Virginia Supreme Court Case of 1967, which struck down longstanding bans on marrying across the color line. Pointing out how Richard and Mildred Loving got people to care, the post goes on to ask how to get people to care about what you’re doing–and answers with a business-oriented focus on outcomes of your social change action, which you arrive at through these questions (quoting directly from the post):

  • What does it take to get an investor to believe in your business and invest in your mission?
  • What does it take to get customers to believe in your product or service and invest in it?
  • What does it take to get your employees to believe in your company’s mission and invest time and energy in supporting it?
  • What does it take to get people to support your vision for a better world? [end of quote]
Seet spot and 3 words posters in Shel's office, where he sees them every day
Shel’s inspirational posters describing his “sweet spot” institutional mission and his 2020 and 2021 sets of three words to inspire his year

This intersection is so important to me that on the wall behind my computer monitor, where I see it many times a day, I have a poster that reminds me, “I help businesses find their unique sweet spot where profitability meets environmental and social progress.” It’s important enough that I’ve written four books making the profitability case for business to deeply embrace social change and planetary healing, and have also written about the success lessons activists can take from business. It’s the basis for much of my consulting and speaking.

To take it a step further: I see getting out of the silo, rubbing shoulders with people who are not like you and examining different ideas from different industries or different sectors of the same industry as crucial is testing your own ideas, sharpening them enough to really get inside someone’s head and cause enough discomfort with the status quo to embrace the brighter future you propose. Whether you’re marketing a business or a movement, that’s a pretty important thing to do.

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I wish I’d written this wonderful piece, “Ten Ways to Confront the Climate Crisis Without Losing Hope” by Rebecca Solnit. It’s part of a new series in The Guardian called “Reconstruction After Covid” (thus the UK spellings on a piece by an American author).

It covers a lot of ground: optimism, hope, organizing mass movements, climate justice, the role of indigenous people in todays struggles, and much more. I found it well-worth the 15 minutes or so it took to read the whole thing.
 
Three short excerpts from this long article:
1] I have often met people who think the time I have spent around progressive movements was pure dutifulness or dues-paying, when in fact it was a reward in itself – because to find idealism amid indifference and cynicism is that good.
 
2] [Halting the Keystone XL pipeline] was not a gift from Biden; it was a debt being paid to the climate activists who had made it an important goal. Patience counts, and change is not linear. It radiates outward like ripples from a stone thrown into a pond. It matters in ways no one anticipates. Indirect consequences can be some of the most important ones. [She goes on to trace the Standing Rock movement and AOC’s decision to run for Congress to earlier struggles that appeared, in the moment, to fail. These types of indirect sparks to deep change are something I’ve often written and spoken about, including this post about how one environmental justice action changed the world.]
 
3] We have victories. Some of them are very large, and are why your life is the shape it is. The victories are reminders that we are not powerless, and our work is not futile. The future is not yet written, but by reading the past, we see patterns that can help us shape that future.
One small quibble: while I agree with Solnit that individual lifestyle changes are far less consequential than mass organizing, and that the solutions have to really reinvent the entire worlds of business and government–I do think the lifestyle choices, the changes we make in the ways we are on this planet, should not be trivialized or dismissed. 
 
Via Robert Hubbell’s always-optimistic Today’s Edition newsletter, which I read before breakfast every weekday morning. Hubbell is a champion of the Democrats and far more centrist than I am. But I love that he is always a cheerleader for what went right and a strong advocate of the need to keep organizing and working for change when things don’t go according to our wishes.
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