Elizabeth Warren hugs a woman in front of Homestead Detention Center

Regardless of what you think of her politics, her personality, or anything else, you have to admit she is quite a wordsmith.  Personally, I thought Elizabeth Warren was the best presidential candidate I’ve ever had the chance to vote for. But after her dismal Super Tuesday, it was clearly time for her to get out. She used the opportunity to be memorable once again, and to remind us that it was never about her, but about the movement.

Elizabeth Warren hugs a woman in front of Homestead Detention Center
Elizabeth Warren hugs a woman in front of Homestead Detention Center

Warren’s amazing pep talk of a withdrawal statement was one of the most remarkable pieces of oratory-in-writing (and, I’m guessing, oratory delivered in person to our campaign staff) I’ve ever seen. Since many readers of this blog are professional communicators, it’s worth analyzing and learning from it. Here it is, with my commentary:

I want to start with the news. I want all of you to hear it first, and I want you to hear it straight from me: today, I’m suspending our campaign for president.

No shilly-shallying, no evasion. Straight to the unpleasant truth.

I know how hard all of you have worked. I know how you disrupted your lives to be part of this. I know you have families and loved ones you could have spent more time with. You missed them and they missed you. And I know you have sacrificed to be here.

Acknowledging how her volunteers and staff have put their lives on hold. Few candidates do this. More should.

So from the bottom of my heart, thank you, for everything you have poured into this campaign.

Not just acknowledging, but giving direct thanks.

I know that when we set out, this was not the call you ever wanted to hear. It is not the call I ever wanted to make. But I refuse to let disappointment blind me – or you – to what we’ve accomplished. We didn’t reach our goal, but what we have done together – what you have done – has made a lasting difference. It’s not the scale of the difference we wanted to make, but it matters – and the changes will have ripples for years to come.

Rooting the disappointment in optimism and accomplishment.

What we have done – and the ideas we have launched into the world, the way we have fought this fight, the relationships we have built – will carry through, carry through for the rest of this election, and the one after that, and the one after that.

Going for the long-term view.


So think about it:

  • We have shown that it is possible to build a grassroots movement that is accountable to supporters and activists and not to wealthy donors – and to do it fast enough for a first-time candidate to build a viable campaign. Never again can anyone say that the only way that a newcomer can get a chance to be a plausible candidate is to take money from corporate executives and billionaires. That’s done.

Look how she frames this: as a forever improvement to a broken system. Wonderfully bold.

  • We have also shown that it is possible to inspire people with big ideas, possible to call out what’s wrong and to lay out a path to make this country live up to its promise.

  • We have also shown that race and justice – economic justice, social justice, environmental justice, criminal justice – are not an afterthought, but are at the heart everything that we do.

And at the heart of this message. This was a campaign based from the start in social justice.

  • We have shown that a woman can stand up, hold her ground, and stay true to herself – no matter what.

Something we needed a certain amount of assurance about, after the debacle of 2016.

  • We have shown that we can build plans in collaboration with the people who are most affected. You know just one example: our disability plan is a model for our country, and, even more importantly, the way we relied on the disability communities to help us get it right will be a more important model.

This collaborative approach is rare in political campaigns, especially at the presidential level. Acknowledging the contributions of experts who don’t merely study but actually LIVE the experience in formulating policy.

And one thing more: campaigns take on a life and soul of their own and they are a reflection of the people who work on them.

This campaign became something special, and it wasn’t because of me. It was because of you. I am so proud of how you all fought this fight alongside me: you fought it with empathy and kindness and generosity – and of course, with enormous passion and grit.

Fairly typical kudos to the staff and volunteers. Nicely done, but other candidates have done the same.

Some of you may remember that long before I got into electoral politics, I was asked if I would accept a Consumer Financial Protection Bureau that was weak and toothless. And I replied that my first choice was a consumer agency that could get real stuff done, and my second choice was no agency and lots of blood and teeth left on the floor. And in this campaign, we have been willing to fight, and, when necessary, we left plenty of blood and teeth on the floor. And I can think of one billionaire who has been denied the chance to buy this election.

Back to the long-haul strategy, the idea that this is a fight that takes time, and that there are victories along the way, from years past to even as recently as this week

Now, campaigns change people. And I know that you will carry the experiences you have had here, the skills you’ve learned, the friendships you have made, will be with you for the rest of your lives. I also want you to know that you have changed me, and I will carry you in my heart for the rest of my life.

Doesn’t she sound like she’s giving a graduation speech? She’s reminding them of the inspiring, even life-changing experience they all had together in support of this larger cause: building a movement.

So if you leave with only one thing you leave with, it must be this: choose to fight only righteous fights, because then when things get tough – and they will – you will know that there is only option ahead of you: nevertheless, you must persist.

A lot going on in these three lines. A command to do what’s right, a reminder that you’ll face deep-seated opposition, and a call-back to the popular meme that sprung up around her after Mitch McConnell refused to let her read Coretta Scott King’s remarks on the Senate floor. McConnell was the one who said, “Nevertheless, she persisted,” and within days, that was on bumper stickers all around the country

You should all be so proud of what we’ve done together – what you have done over this past year.

  • We built a grassroots campaign that had some of the most ambitious organizing targets ever – and then we turned around and surpassed them.

  • Our staff and volunteers on the ground knocked on over 22m doors across the country.

  • They made 20m phone calls and they sent more than 42m texts to voters. That’s truly astonishing. It is.

  • We fundamentally changed the substance of this race.

Not just listing some of the accomplishments, but quantifying them. She’s reminding them that she is a policy wonk, that she uses data to substantiate her claims and justify her many detailed plans.

You know a year ago, people weren’t talking about a $0.02 wealth tax, universal childcare, cancelling student loan debt for 43 million Americans while reducing the racial wealth gap, or breaking up big tech. Or expanding Social Security. And now they are. And because we did the work of building broad support for all of those ideas across this country, these changes could actually be implemented by the next president.

Again, reminding them how they helped to change the discourse and make space for the next president to put these things into practice.

A year ago, people weren’t talking about corruption, and they still aren’t talking about it enough – but we’ve moved the needle, and a hunk of our anti-corruption plan is already embedded in a House bill that is ready to go when we get a Democratic Senate.

A subtle call to get that Democractic Senate majority, and a subtle reminder of the large pile of bills passed by the House but in limbo in the Senate.

We also advocated for fixing our rigged system in a way that will make it work better for everyone – regardless of your race, or gender, or religion, regardless of whether you’re straight or LGBTQ. And that wasn’t an afterthought, it was built into everything we did.

A universalist call for inclusion and intersectionality that manages to avoid insulting white working class straight Christian men, who are just as much “everyone” as those who identify as other than that.

And we did all of this without selling access for money. Together 1.25 million people gave more than $112m to support this campaign. And we did it without selling one minute of my time to the highest bidder. People said that would be impossible. But you did that.

Again, she is rewriting the expectation of what’s not only possible but can become normal.

And we also did it by having fun and by staying true to ourselves. We ran from the heart. We ran on our values. We ran on treating everyone with respect and dignity.

Social change can be fun! As Emma Goldman said, “If I can’t dance, I don’t want to be in your revolution.”

You know liberty green everything was key here – my personal favorites included the liberty green boas, liberty green sneakers, liberty green make up, liberty green hair, and liberty green glitter liberally applied. But it was so much more.

A bit of branding. In truth, I hadn’t noticed this. Warren’s signs have been blue-and-white for years (I live in Massachusetts and I’ve seen them since 2012).

Four-hour selfie lines and pinky promises with little girls.

In other words, what you staff and volunteers did helps to shape the next generation. A strong claim to deeper meaning.

And a wedding at one of our town halls. And we were joyful and positive through all of it.

Celebratory! And a talking point: what other candidate would inspire a wedding at a Town Hall, and what other candidate would make space for that to happen?

We ran a campaign not to put people down, but to lift them up –

Another message of empowerment, and a huge contrast with the incumbent.

and I loved pretty much every minute of it.

OK, so she’s probably exaggerating. But it is clear that she loved most of it. It’s obvious that she enjoys debating, meeting constituents and fans, showing up with media in tow even at a detention center for migrant children, doing funny TV appearances, chowing down regional food, showing off her policies, etc.

So take some time to be with your friends and family, to get some sleep, maybe to get that haircut you’ve been putting off – you know who I’m talking about.

Humor in the face of stress and disappointment, followed by…

Do things to take care of yourselves, gather up your energy, because I know you are coming back. I know you – and I know that you aren’t ready to leave this fight.

Another call to stay active and involved.

You know, I used to hate goodbyes. Whenever I taught my last class or when we moved to a new city, those final goodbyes used to wrench my heart. But then I realized that there is no goodbye for much of what we do. When I left one place, I took everything I’d learned before and all the good ideas that were tucked into my brain and all the good friends that were tucked in my heart, and I brought it all forward with me –

Reiterating that the fight goes on, and so do the policy wins and the friendships.

and it became part of what I did next. This campaign is no different. I may not be in the race for president in 2020, but this fight – our fight – is not over. And our place in this fight has not ended.

Because for every young person who is drowning in student debt, for every family struggling to pay the bills on two incomes, for every mom worried about paying for prescriptions or putting food on the table, this fight goes on. For every immigrant and African American and Muslim and Jewish person and Latinx and trans woman who sees the rise in attacks on people who look or sound or worship like them, this fight goes on.

Reiterating the intersectionality piece, the economic and social justice pieces, and the importance of defending the most vulnerable members of society.

And for every person alarmed by the speed with which climate change is bearing down upon us, this fight goes on. And for every American who desperately wants to see our nation healed and some decency and honor restored to our government, this fight goes on. And sure, the fight may take a new form, but I will be in that fight, and I want you in this fight with me. We will persist.

Bringing in the environment, which hadn’t shown up here so far. And again, reminding of how low the bar has fallen.

One last story. One last story. When I voted yesterday at the elementary school down the street, a mom came up to me. And she said she has two small children, and they have a nightly ritual. After the kids have brushed teeth and read books and gotten that last sip of water and done all the other bedtime routines, they do one last thing before the two little ones go to sleep. Mama leans over them and whispers, “Dream big.” And the children together reply, “Fight hard.”

A big, emotional close. Showing how the campaign’s motto is changing lives into the next generation. I would have ended it there but she has one more inspirational line:

Our work continues, the fight goes on and big dreams never die.

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Healing

Sand Mandala by Anandajoti Bhikkhu from Sadao, ThailandThis year, healing will have both a personal and a global component, starting with a deeply moving experience in mid-December. In August, 2018, my stepfather was in the crosswalk in front of his apartment, on his way to his daily 3-mile jog. He had activated the flashing light and was making his way across when a driver, looking at the GPS on the phone in her lap instead of the road, struck and killed him.

On December 16, 2019, we finally got our day in court. In collaboration with my sister and my wife, we had submitted a statement more than a year earlier saying we didn’t feel incarceration would serve any purpose, and we proposed instead that the driver perform community service by speaking about distracted driving to audiences that would include high school students. This came out of our belief in restorative justice, and not out of any human connection with the defendant.

But that connection came when we went to court. I read my statement and added some unscripted thoughts based on information that had come to light since I’d submitted it. She read a deep and sincere apology. We both cried during our statements.

After she was sentenced to three years of probation with 200 hours per year of community service, half of it speaking, I went up and hugged her, and then we all (the defendant, my wife and I, and our respective lawyers) found a meeting room and spent about 40 minutes together, forging a connection that I think will be lasting. Before the hearing, I never in my wildest dreams thought we might become friends. Now I think that’s quite possible.

I wrote up that day in some detail in the Gratitude Journal I’ve posted daily on Facebook since March, 2018. And I heard from several people that my account was one of the most moving things they’d read in a long time. The Gratitude Journal, by the way, has deepened my life in many ways, but that’s for another time.

I don’t think it’s a coincidence that this hearing was a day after Shonali Burke sent out her newsletter with her three Brogan words, and that she and I have been emailing about her newsletter, and my promise to her that if I came up with the words, I’d share them with her.

So that’s on the personal side. Let’s touch on the global side of healing.

For me, healing is bound up with justice. All of the work I do to make the world better has both a healing component and a focus on justice. Whether I’m attempting to help heal an ill individual (I do send prayers when asked), a threatened ecosystem, or a rift between very different communities with different culture and values, these two parts will be there.

And especially when there’s so much division and even hatred in our society today, it’s very challenging to find the positive, find the places of agreement, and work outward from there to mutual respect even though our conclusions–coming out of those widely divergent values and cultures–may be so different.

This has been a challenge my entire adult life, starting when I was 17 or 18 and at a demonstration at a military base near my college in Ohio. I found myself drawn to the fences, where a few of us were starting to talk with the soldiers on the other side of those chain-links. And I found that this felt really powerful.

I’m far from an expert in cross-barrier dialogue, but I find that the more I do it, the easier it gets. Even with my limited skills, I work really hard to find ways for people who disagree to talk and listen with each other. And the opportunities are all around us. Over these fifty years, I’ve had conversations not just as a progressive talking with conservatives but also as a Jew talking with Arabs and Muslims, a bisexual interacting with and educating both straights and gays (separately), a believer in conscious capitalism working with socialists who have absolutely no use for the business world, a believer in minimum standards of living for poor people who gets into ardent discussions with uber-capitalists who think anyone can claw their way out of poverty, a techno-klutz among geeks and a whiz kid among Luddites. Some of these have been highly structured, others are casual conversations.

As I said, opportunities for dialogue are all around us.

I hope you’ve enjoyed my three words and the rationale and goals underpinning them. You’re welcome to share this with friends and colleagues–and to post your own three words in the comments.

If you missed the earlier posts, please click to read Part 1, Clarity, and Part 2, Justice,

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Guest post by Seth Godin, 

Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.
Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.

reprinted with his permission. Originally published on his blog under the title, “‘Not good enough’ is an easy place to hide

 

Sniffing at the others who care is a form of virtue signalling. It’s also an ineffective way to create real change.

“My Prius Hybrid gets 140 miles per gallon.”

“My Tesla is solar powered.”

“Really, well I take an electric scooter.”

“We carpool by sharing a horse.”

“A horse? You should walk!”

This misses the real problem: The 1998 Chevy Suburban, with just one person on board, doing a forty-mile commute at 12 miles per gallon.

The same goes for ranking elected officials on who is the most perfect on the issue we care about.

The people who are paying attention are the ones who are trying. And shaming people who are trying because they’re not perfect is a terrific way to discourage them from trying. On the other hand, the core of every system is filled with the status quo, a status quo that isn’t even paying attention.

Focusing the group’s energy on shutting down stripped-mine coal is going to make far more impact than scolding the few who are trying.

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One of my marketing buddies, Marisa Murgatroyd, posted a picture of Greta Thunberg along with an inspirational message about how Greta’s work empowered Marisa to find her own place to make change.

Greta Thunberg on the cover of GQ, with commentary by Marisa Murgatroyd (Instagram screenshot)

It attracted a lot of comments, many of them expressing thanks for a great post–but others, far too many, dissing Greta and her work. Here’s my comment, in italics.

Thanks, Marisa, for posting this. Shocking how many people are posting to tear this young woman down because she’s changing the world. She will probably grow out of her extremism but if the world is lucky, she will keep her passion. I ask every person who is putting Greta down: what have you done in HER lifetime to make the world better, and what are you doing now toward that goal? Why is it important to you to spend your good energy attacking someone who is making a difference in the only ways she knows how?

And before you attack ME for using the word, “extremism,” remember this:

  1. This was a response to people who see her as an extremist. I used their own talking point to perhaps be listened to–to increase the chances that I might change a mind or two.
  2. Greta is acting out of deep despair. She does sound extreme at times. But let’s remember how hard it is to act out of despair, even if you don’t have Asperger’s (as she does). Positive motivators tend to work much better. To act from a dark place in a positive way is itself remarkable. In time, she will learn (as I did) that the world can be a very positive place, and we get the fun job of making it more positive, harnessing and amplifying the trends in the good directions, doing our best to neutralize the haters and the planet-killers. And that while the pace may seem glacial, we are actually winning.
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Guest post by Jacqueline Simonds.

Way back in 1979, I worked in a Texas bar & grill. One of my co-workers discovered she had Graves Disease/hyperthyroidism. She was put on a medication and her slightly bulging eyes and weight started to diminish.

Then she discovered she was pregnant.

[Recall that in 1979, there were no home pregnancy tests available. By the time she figured out she might be pregnant, and got into the doctor, she was maybe 2 – 2.5- months along. That’s 6 – 8.5 weeks.]

She told the doctor who was treating the thyroid, and he freaked. The medication she was taking would 100% result in a mangled fetus. He insisted she get an abortion – for the sake of her health, and her family.

My friend, a Latina, was also very very Catholic, and already had 3 children with her husband. This caused a terrible crisis for her. So she went to her priest, and told him what the doctor said. He immediately told her she couldn’t have the procedure, because it was against God.

My friend was completely wrecked by the moral and ethical challenges before her. What should she do? She understood the danger, but the priest said it was wrong. She cried all day at work.

She called her doctor and told him what the priest said. Then the doctor did something sort of amazing.

He called the priest and asked him to come to the office.

When they met, the doctor explained what was happening in my friend’s body. He showed the priest pictures of what a healthy developing fetus looked like, and what would happen to this one. And then he described, in great detail, the life my friend and her family would have. That my friend would have to quit work, and take full care of the child, for the rest of its life (caring for a medically-challenged child was even more financially and emotionally draining then than it is now).

But more, the doctor said, is that it might just kill her. Then her 3 children would be left without a mother, her husband without a wife, the parish without a devout member. And how did this serve God? How, he asked the priest, can you help her best? (He did not demand that the priest give in to the doctor’s way of thinking.)

The priest was astonished at all this information, and asked for time to go and pray. The doctor told him he encouraged him to do so, but not to take too much more time. The procedure had to be done soon.

The next day, the priest called my friend and told her he felt God wanted her to lay down the burden of the pregnancy, and that the priest himself would take her to the procedure.

And he did. And she was saved.

My friend suffered guilt and remorse and sorrow on a scale I could barely stand to watch. But with all of our love, she got through it.

If the conversation between the priest and the doctor seems unlikely to you, it is because times have changed that radically. We were on the middle path back in the 70s, where you could object to abortion, but see its necessity. When you could be pro-choice, but have an adult conversation that didn’t involve a screaming match – and therefore might change a mind.

Extremism erases rationality and damages real people. Right now, we HAVE to fight right wing pseudo-Christian extremism, because it is a toxic poison to women’s bodily autonomy. Once we can force the extremists back into the shadows, we can return to a time of the middle path, where your decision is YOURS.

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One of Seth Godin’s recent posts was a fascinating look at framing problems. He cited nine factors that make it easier to address them.

Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.
Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.

Riffing on two of the nine, I wrote him this letter (I’ve done some minor editing for clarification since sending it to him):

Non-chronic–rationalization is our specialty, and the reason we learn to rationalize is so that we don’t go insane when faced with long-term, persistent issues. We bargain them down the priority list.  

Solvable–see that earlier riff about rationalization and chronic problems. If a problem doesn’t seem solvable, we’re a lot less likely to stake our attention on it.

Maybe this is one key to why I haven’t yet really made a full transition to marketing myself as a consultant at the intersection of profitability and solving *chronic* problems such as hunger, poverty, war, and catastrophic climate change. I have done some messaging on these problems being solvable even though they are millennia-chronic, other than climate change, which is only 200 years old as a major problem. But maybe they still feel too big and scary for most people to see themselves as part of the solution. 
And yet, in our brief lifetimes…

A lot of the progress is very recent, and I think much of the credit goes to the eight UN Millennium Development Goals (adopted in 2000) and their successors, the  17 UN Sustainable Development Goals (SDGs) (adopted in 2015),

So here’s the question: What advice would you give me in marketing my consulting, speaking, and writing to a population that is so shut down about solving these massive problems that they don’t see the progress we’re actually making? (And may I quote your answer in the blog?)

Shel Horowitz – “The Transformpreneur”(sm)

<End of my letter to Seth>

I got back a one-sentence reply agreeing that we’re making progress and noting that the progress happens more easily when we tell those stories.

So, here’s your opportunity to go where Seth doesn’t go. Let’s get a nice discussion going on how we can convince people that we can–and should–solve long-term, systemic, chronic problems. Please leave your comments.

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“In a world that seems like chaos, your reflections are rebellious, daring and needed.”

My birthday sparked a lovely exchange with a devoted fan of the daily Gratitude Journal I’ve been posting on Facebook since March (and plan to turn into a book). She gave permission to post her comments, but not her identity. Hers are in regular type, and my responses are in italic:

Happy Happy Birthday! And I love all the gratitude and aha moments that you share. That level of reflection is an art unto itself. Sometimes being present is the best present we give to ourselves and others. HAPPY BIRTHDAY! Celebrate well!

Thanks for your sweet and thoughtful message. It means a lot that the work I do here is appreciated by you and others.

It really is. And what a journal to capture the rollercoaster that is that life-is-so-daily, so stand up for what you believe in, get outside to appreciate the places around you, love your people and carpe diem.

You teach us and re-affirm that with every post. In a world that seems like chaos, your reflections are rebellious, daring and needed.
Your posts remind all your readers that little moments matter, that meals matter, that who we spend time helping matters, that community is important. All those messages are needed in the cacophony of today’s world.

And that’s exactly why I do it! I believe that modeling the world I want to live in actually does help create that world. I try not to attack people personally even as I vehemently disagree with them (though some in the current administration, as well as some of the trolls, make that very challenging). I try to share more posts about people repairing the world than destroying.


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