A friend sent a link to this short motivational video on ten sentences we need to hear at least once. I enjoyed. I especially liked #8, motivation doesn’t last—but neither does bathing so we do it every day. #4 is also good; I might rephrase it with the bumper sticker statement, “Don’t postpone joy.”
But I have issues with his word choice in #10, “Comfort is the enemy of achievement.” He’s right in some cases. Inherited wealth is often a barrier to achievement. So is walling yourself off from the things that cause discomfort. However, comfort has many shades of meaning.
I’m pretty sure he means that people need to get out of their smug, self-righteous bubbles, be willing to experience—and do something about—the suffering of others. But it will be interpreted by too many as “put on that hairshirt, dammit, you have no right to pleasure while others suffer.”
And THAT, I strongly disagree with.
Comfort, in some of its other meanings besides that smug self-superiority, is not a sin. Actually, I believe it’s a crucial element of our success in the world. We need to be able to both give and receive it.
To those who would deny the right of pleasure, I give you Emma Goldman’s famous quote, often paraphrased as “If I can’t dance I don’t want to be in your revolution”—here’s the original: “I did not believe that a Cause which stood for a beautiful ideal, for anarchism, for release and freedom from convention and prejudice, should demand the denial of life and joy.”
Comfort, as a verb, also refers to the mitzvah (in the sense of “good deed,” rather than “commandment”) of extending a hand, an ear, a hug to those who are grieving loss, ailing, in pain. I am sure Mr McKinney would not deny that comfort to others. That kind of comfort is an antidote to bitterness—and bitterness is a cancer interfering with any healing journey, whether self-healing, comforting others, or changing the world for the better.
As I’m using the word, comfort is an attribute like gratitude. It enables us to function better, make more change in the world, and keep our sanity.
It is NOT a self-built wall to shield us from the things that should make us uncomfortable. I do not agree with the right-wing legislators who think that they can isolate their “comfortable” kids from such realities as race-based inequality by making it illegal to teach those unpleasant realities—but when introducing that level of discomfort, we need to provide the emotional and tactical support to let those kids not just handle it but figure out something they can do to make it better.
So learn to be comfortable, but not complicit. Find pleasure in the things you do, including your social change. Keep good company and do those things with friends at least some of the time.
The other day, I attended a memorial service for a neighbor. I’m not someone who typically gets offended at memorial services—but one speaker—a son of the deceased—made me feel I was standing underneath an avalanche. He said almost nothing about his mother, but went on and on about the need to accept Jesus and become this man’s kind of “Christian” in order to be spared a literal eternity in actual Hell.
Listening, I grew increasingly upset and furious. He effectively created a second-class citizenship, or worse, for everyone who doesn’t follow his particular brand of religion
I am not a Christian, but I’ve read the Four Gospels. Remember the parable of the Good Samaritan? Samaritans were a despised ethnic group among Jews in Roman Palestine 2000 years ago. Jesus’ message was all about acceptance of the good in people, acceptance of diversity, and taking responsibility for your OWN behavior—attributes that seem to be in short supply amongst this man’s self-righteous and vindictive style of religious fundamentalism. I don’t even now how they can even call themselves Christians when their key message mocks and marginalizes Christ’s own virtues. And I was appalled by this man, so smug that he actually said that he would see his parents in Heaven IF they were admitted there; he had no worries about his own fitness to enter the kingdom of love. Jesus would have been just as appalled. He was far more concerned with healing the sick, with undoing the misery of the poor and bereft, than with following religious rituals without following the moral codes underlying them:codes that recognize the worth of every human being.
After the service, I was simmering with rage and felt a need to process with someone who’d been there. I called another neighbor, a friend who welcomed us to the neighborhood 25 years ago. Before I could even say more than “I need to vent about the memorial service,” she named the offensive speaker and told me that she and her husband were equally appalled, and that this man with his ugly prejudices was an outlier in his own family. I felt some closure after our call.
The next day, I mentioned in my daily public Gratitude Journal on Facebook that I was grateful for her support “helping me debrief a very uncomfortable moment in the memorial we both attended yesterday.” I didn’t give any more details than that.
And then the magic happened. I got a Facebook private message from another neighbor, a relative of the deceased. This person is my Facebook friend, but in real life, we barely know each other. Most of our contact has been a quick hello at the annual neighborhood holiday party. She sent me a deeply personal and very welcoming note of apology for the conduct of her relative, appreciation that I had attended, and gratitude for the many cultures and religions who had come together to support her family in this time of grief. We sent a stream of messages back and forth for the next half-hour, and I came away feeling like I had a new friend, even after 25 years of those superficial encounters.
And that was the silver lining—another gateway to abundance—in this cloud of ugly bigotry.
At our best, America’s not a zero-sum society or for you to succeed, someone else has to fail. A promise in America is big enough, is big enough, for everyone to succeed. Every generation opening the door of opportunity just a little bit wider. Every generation including those who’ve been excluded before.
We believe we should leave no one behind, because each one of us is a child of God, and every person, every person is sacred. If that’s true, then every person’s rights must be sacred as well. Individual dignity, individual worth, individual determination, that’s America, that’s democracy and that’s what we have to defend.
These powerful words embrace what I’ve been talking about for years: that we have enough to go around, but have to address kinks in the distribution and a lack of political will that leave some clinging by a thread while others amass far more than they need or even can use. These truths are amplified in powerful books like The Fortune at the Bottom of the Pyramid, Business Solution to Poverty, and my own Guerrilla Marketing to Heal the World.
We don’t need to live in a world crippled by dire hunger and poverty–cutting off who knows how many amazing new discoveries because the people who would have made them are too busy struggling for basic survival. We don’t have to accept war as a consequence of limited resources, because the abundance mindset understands that a particular resource is only one path to a goal, and there are others. We especially don’t need to go to war over petroleum (which has incited so many wars, including US-conducted wars in places like Iraq and Vietnam)–because we are already using different energy resources, such as solar, wind, and geothermal, which are already edging out fossil and nuclear in both financial and environmental benefits.
And we can absolutely reject the outdated concept that if one person or group wins, some other has to lose. The abundance mindset is collaborative: we win by joining forces for common goals. This powerful frame can apply to material goods, and also to intangibles like love–as Malvina Reynolds made clear decades ago in her charming song, “Magic Penny.”
How are you using abundance to create a better world? Please respond in the comments (which are moderated, so don’t bother filling it with junk).
I went through a course from Pachamama Alliance called “Awakening the Dreamer,” a prerequisite for an activist training course I signed up for.
Near the end, I was asked, “Identify and write down the actions you will take to express your commitment to creating a thriving, just, and sustainable future.
And, for added effectiveness, include the date by which you will complete the action.”
My response has a lot to do with who I am, who I have been, who I hope to become, and why I do what I do. I’m sharing it in full:
Continue to work on immigration justice through Jewish Activists for Immigration Justice (ongoing since 2019).
Continue my career path of showing business that meaningfully addressing climate change, hunger/poverty, racism/otherism, war, etc. through core products, services, and mindset can be a success path (ongoing since 2003).
Continue to nurture democratic impulses in my own town/region and help some of them run for local office (ongoing since 1983).
Continue using my writing, speaking, and organizing skills to spotlight important issues locally, regionally, nationally, and globally (ongoing since 1972)–and strengthening these skills through continuous learning (which is why I signed up for this training).
Continue to be an activist who shows up to make a difference and be counted whenever practical (and sometimes when it’s not).
Continue to act on my belief that each of us can make a difference, and that difference is greatly amplified by working with others.
Continue to celebrate the victories I help achieve or passively support.
Continue to find ways to evolve as a person: to be more supportive of others, to recognize barriers others may face, and to face new experiences with gratitude and enjoyment.
None of these have completed-by dates. Most will not be completed in my lifetime.. I will do this work as long as I can.
<End of my response>
Three quick takeaways I want to leave you with:
Each of us can have an impact, especially if we go about our work with focus and determination
That work is amplified when we collaborate with others in an organized way
We are all growing and changing and evolving–ideally, into our best selves; that journey never stops
For the past few years, I’ve been doing Chris Brogan’s exercise of picking three words to guide my year. In 2020, they were Clarity (20/20 vision), Justice, and (perhaps presciently) Healing. Last year, Rethink, Pivot, Transform.
Years ago, I subscribed to Brain Pickings (recently rebranded as The Marginalian): Maria Popova’s amazing twice-weekly celebration of science, art, music, literature, and nature. While I have no memory of how I first discovered it, I immediately embraced the abundant world she lives in, and her eagerness to share the treasures she finds.
First screen of Maria Popova’s introduction to Ursula Le Guin’s essay, On Being a Man”
I rarely read it, but I will keep my subscription, thank you. Every issue is a gem—and every issue is a rabbit hole that leaves me following so many links that I don’t emerge for 30 or 60 minutes. And if I only dip in every once in a while, it’s still a special pleasure.
Long ago, I resigned myself to knowing that the richness of the world’s knowledge is something I can only skim the surface of, no matter how many books and articles I read and how many podcasts and seminars I listen to. I read more than most people—80+ books and thousands of articles in a typical year—but it’s still 0.000000001 percent of what I COULD immerse myself into, if I didn’t have a life to live, a living to earn, and eyes that need to rest. I’ve made my peace with that reality and don’t waste energy on FOMO (fear of missing out), nor do I beat myself up for not striving harder to soak it all in.
I’m really glad I opened today’s newsletter. I followed links to Ursula Le Guin’s poem “Kinship,” which Popova describes accurately as a “love poem to trees.” That led me first to one then another remarkable poem by Jane Hirshfield—the first read by the author and the second by Amanda Palmer (unfortunately, I took an unmarked turn somewhere in the rabbit hole and can’t get back to those—but I did create a long list of Hirshfield poems on Popova’s site). Then I went back to the current edition and read Le Guin’s witty essay on gender pronouns and aging. I could have stayed much longer, following links until my eyes bugged out.
In fact, I finally became a paying monthly sustainer just now—something I should have done years ago!
It covers a lot of ground: optimism, hope, organizing mass movements, climate justice, the role of indigenous people in todays struggles, and much more. I found it well-worth the 15 minutes or so it took to read the whole thing.
Three short excerpts from this long article:
1] I have often met people who think the time I have spent around progressive movements was pure dutifulness or dues-paying, when in fact it was a reward in itself – because to find idealism amid indifference and cynicism is that good.
2] [Halting the Keystone XL pipeline] was not a gift from Biden; it was a debt being paid to the climate activists who had made it an important goal. Patience counts, and change is not linear. It radiates outward like ripples from a stone thrown into a pond. It matters in ways no one anticipates. Indirect consequences can be some of the most important ones. [She goes on to trace the Standing Rock movement and AOC’s decision to run for Congress to earlier struggles that appeared, in the moment, to fail. These types of indirect sparks to deep change are something I’ve often written and spoken about, including this post about how one environmental justice action changed the world.]
3] We have victories. Some of them are very large, and are why your life is the shape it is. The victories are reminders that we are not powerless, and our work is not futile. The future is not yet written, but by reading the past, we see patterns that can help us shape that future.
One small quibble: while I agree with Solnit that individual lifestyle changes are far less consequential than mass organizing, and that the solutions have to really reinvent the entire worlds of business and government–I do think the lifestyle choices, the changes we make in the ways we are on this planet, should not be trivialized or dismissed.
Via Robert Hubbell’s always-optimistic Today’s Edition newsletter, which I read before breakfast every weekday morning. Hubbell is a champion of the Democrats and far more centrist than I am. But I love that he is always a cheerleader for what went right and a strong advocate of the need to keep organizing and working for change when things don’t go according to our wishes.
Here’s a true incident from my teenage college years. I made a mild request to a group of people and one of my dorm-mates lit into me about how I was always so selfish and didn’t care about other people. It hurt like hell to hear this–but I reflected on it and decided that he had a point. So I changed my behavior. Decades later, I saw him at a reunion and thanked him. He had no memory of the incident, but to me it was a key turning point.
Criticism usually has a grain of truth (or sometimes a bushel)–so start by expressing thanks, even if it’s delivered nastily. Especially, then, because listening and appreciating is the only way you’re going to get into a positive outcome with someone who’s hostile. Listen, let them get their feelings out, acknowledge their feelings, meaningfully apologize for your action if that’s appropriate. And even if you don’t feel a need to apologize for the behavior or policy, apologize for upsetting them or making them feel unvalued. Don’t try to explain or justify your action yet. Just listen.And whatever you do, don’t say, “I’m sorry, but…”–that’s not an apology. Keep an ear out for the opportunity to take a specific step that will help, and offer, out loud, to take that step. That might just be informing them ahead the next time, or it might be completely undoing an action. You have to decide how much of the criticism is justified and figure out what the real issue is (which may not be the expressed issue).
Once the other person is done venting and you’ve apologized or de-escalated, you might (but might not) want to ask, “would you like to know why I did it that way? Maybe we could think together about how I could do it differently next time so both of our needs get met.” With this, you make them a partner in your growth, and you increase the likelihood of finding a viable solution for both of you, building a relationship of cooperation, not hostility. But you’re really asking. if they decline, drop it. They don’t want to be your partner in potentially changing their behavior, or maybe they are just tired of doing the work of educating others on an issue that is a sore spot for them.
Abundance thinking applies not just to stuff or lifestyle, but to relationships. This is a strategy to create abundance by welcoming even the nay-sayers. Not only do you get to build a relationship, you discover flaws in your thinking, planning, and action that you might not have seen and can now work around. Who knows–maybe your critics will even become your friends or your business partners.
Someone asked on a discussion group if members in the non-profit world ever experience “feelings of inferiority or imposter syndrome when surrounded by friends and family in the private sector who earn more income”–and this is my response (perhaps in time to encourage you to consider a New Year’s resolution not to obsess about money):
This is not just an issue in the non-profit sector. I have many friends in the marketing world who are multi-millionaires. Although I’m a business-sector marketing and sustainability consultant, I have far more modest income than they do, and every once in a while, the idea creeps in that maybe I have no right to call myself a marketer because I have not reached anywhere near their financial success. But then I remind myself that:
1) Money is not an end, but a means to various ends–and I’ve been extremely skilled at using other means to those ends. I even wrote a book on how to have fun cheaply, back in 1995 (The Penny-Pinching Hedonist). I have a great deal of abundance in my life; it just happens not to be based in the size of my bank account.
2) If my goal had been to be materially wealthy, I would have accomplished that. But my goal was to improve the world, and I have some legacy underneath that tent (and hope to have more).
3) I have a terrific life that many of those marketing geniuses probably envy: I am actively involved in making the world a better place, I travel, enjoy live music and theater, and fine food, and I get to make my career doing the writing, thinking, and speaking that I love.
A recent Black Lives Matter protest in Portland, OR, June 4, 2020
Happy Juneteenth. As you probably know by now, June 19th is a Black American holiday celebrating the day the last slaves in a Confederate state finally got the news that slavery had been overturned 2-1/2 years earlier (four Union states still permitted slavery for a few more months, until the 13th Amendment became law).
A recent Black Lives Matter protest in Portland, OR, June 4, 2020
You also probably know that the guy in the White House planned to have his first live indoor rally in months today–and rubbing salt in the wounds, it was going to be in Tulsa, site of the worst violence against a black community in the history of the US (in 1921). And of course, you know that the US has been rocked by racial justice protests for weeks, following the murder of George Floyd by a Minneapolis police officer.
Not coincidentally, black organizers of Tulsa’s annual Juneteenth celebration, who had canceled the event over the virus, uncanceled it and are now expecting 30,000 people (11,000 more than will be at the re-election rally).
50 years ago today, Earth Day was launched as a one-time event. Who would know it would not only become annual but turn into a massive worldwide movement that has changed our world for the better in so many ways?
Photo by Stephanie Hofschlaeger
The Environmental Movement is Now Mainstream
Since that first Earth Day, we’ve made a lot of progress. A few examples:
Public awareness of climate issues–and of the lifestyle changes we can make to improve things–is at an all-time high
Millions of people have taken to the streets to demand action on climate
Science has made huge strides in areas ranging from green energy to biomimicry; amazing new green technologies are constantly becoming more efficient, less expensive, and more deployable
Many countries have shifted away from fossil and nuclear toward clean technoogies such as solar, wind, and hydro–and these technologies are much more efficient than they were 50 years ago
Veganism and vegetarianism (two of the easiest ways to reduce our personal climate footprint) are far more accepted, even in places like Germany that used to be quite hostile)
From bringing our own reusable bags (pre-COVID) to discovering foods like tofu, the way we shop and eat has drastically shifted, even for those still eating meat
Nearly every country in the world agreed to the Paris Climate Accord (which doesn’t go nearly far enough, and which the current US administration has pledged to leave–but it’s a start)
A 16-year-old Swedish climate activist addressed the UN, arriving in the US aboard a green-energy boat (yes, I’m talking about Greta Thunberg)
Almost every major company has at least a sustainability coordinator, if not a whole department–and these folks have drastically reduced the negative impact of business on the environment
Here in the US, the well-thought-out Green New Deal is getting serious attention
We’re beginning to recognize climate justice: looking at the environment from a lens that includes economic and social justice issues, such as why so many polluting plants are in poor communities and why so many of those communities are “food deserts” with little or no access to healthy foods
My Environmental Journey Started That Day
I was 13, and I was one of the people “captured” by that first Earth Day. Ever since then, I’ve given a lot of thought to, and taken a lot of action on, ways I can live more lightly–and how I can help others, both individuals and institutions, make that shift.
This has taken many forms, from street activism to lobbying to addressing business audiences with messages on how to make green social entrepreneurship sexy and profitable to writing books that show how this can be done.
I’ve also made many lifestyle shifts, from biking 5 miles to high school at age 15 and becoming vegetarian at 16 to converting my house to a heat and hot water system using cow poop and food waste from our farmer neighbors at age 61 and carting unbagged groceries out to the reusable bags I keep in the car at 63 (since we can’t bring them into the stores anymore).
In my activist life, I’ve been lucky to participate in three major environmental victories:
In 1977, I was one of about 2,000 people and 1414 who got arrested at the construction site of the Seabrook nuclear power plant in New Hampshire. We had no way of knowing that our action would birth a national safe energy movement. On the 40th anniversary, I wrote about why this action was so important. (The link is to Part 1 of my 5-part series. There’s a link to the next installment at the bottom of each earlier one.)
In 1984, I worked with my city counselor to get the first nonsmokers’ rights regulations in Northampton, Massachusetts. Very few communities had any protection for non-smokers at that time. I don’t think it’s a coincidence that within a few years, most restaurants in town were non-smoking and that the number of restaurants in town increased significantly.
And in 1999, I founded and became the public face of the movement that saved a mountain right near my house.
It was the success of Save the Mountain that led me into the work of educating the business community on how to be profitable while saving the world.
This is not new. Social impact companies have been around at least since the mid-19th century, but it’s been on the fringe. Believe it or not, UK chocolate giant Cadbury was founded as a social impact company. But I think now we have the chance to change the entire business culture, so profitable business social and environmental responsibility becomes mainstream.
But There’s Still Lots to Be Done!
For all its positive presence, business is still a long way from solving problems it largely created. Pollution, resource depletion, and labor issues are just a few of many issues that need to be addressed, especially as world population grows faster than at any time in history. And governments are not always our allies. The present Brazilian and US federal governments, for instance, are actively sabotaging the eco-agenda. Each of us needs to make the difference we can make–and each of us CAN find a way to make that difference (contact me if you want help figuring out what the most impactful way for you and your business).
No Cost Resources and MY Gift to Help You Celebrate Earth Day THIS Year
Let’s start this Earth Day party off with something that will help you save energy, water, and money–my ebook, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle. I normally sell this for $9.95, but as my Earth Day gift to you, you can get it at no cost. Just visit PainlessGreenBook.com and enter “earthdayblog” in the code box. This will also sign you up to my informative Clean and Green Club monthly newsletter.
Our national museum, the Smithsonian Institution, has organized an online Earth Optimism Summit with a fantastic lineup including Denis Hayes, who organized that 1970 Earth Day…Christiana Figueres, top negotiator of the Paris Accords…NASA’s former Chief Scientist and current director of the National Air And Space Museum Ellen Stofan…Bill McKibben, founder of 350.org (among many others)
Another national virtual summit, Earthday Live 2020, offers three days of programming and a strong social justice focus.
A group based near me in Western Massachusetts, Climate Action Now, offers several Earth Day events starting this evening with a 6:30 ET panel of legislators and activists. This may be especially interest if you live in Massachusetts, but it’s virtual and open to all.
