This post was going to be about political correctness overreach and a children’s librarian calling Dr. Seuss racist.  That’s the story as a lot of right-wing bloggers and media outlets tell it.

But the real story is about something even bigger: the need to discover the truth. And sometimes that means we have to go to primary sources. Several pieces are in play here, and most of the news coverage is focusing on only one (different sources, different pieces). I thank my journalism training for preventing me from embarrassing myself

Yes, A Librarian Refused the Donation

Melania (the current US First Lady) donated books to one school in every state.

Melania's letter accompanying the book donation
Melania’s letter accompanying the book donation

Most of us will agree that’s a good thing. But as Newsweek reports,

Liz Phipps Soeiro, the school librarian for Cambridgeport [Massachusetts] Elementary School, announced in an open letter to [Melania] that she would not be accepting the gift because her school was not in need of the additional books, also telling the first lady that “Dr. Seuss is a bit of a cliché.” Dr. Seuss!

But Soeiro Had a Good Reason to Refuse the Donation

But here’s the part where I agree with Soeiro, and I had to go to the original Horn Book post to find it: Melania selected only one school in each state. Soeiro found the criteria on the White House website:

“working with the Department of Education to identify schools with programs that have achieved high standards of excellence, recognized by State and National awards and Blue Ribbon Awards…”

Soeiro quite appropriately criticized this process, noting that it transfers more resources to those who already have the most, while schools that would be desperate for books and thrilled to get this donation—schools that are educating their kids with a fraction of the resources wealthy Cambridge (home of Harvard University and MIT) can deploy—are left out because they don’t win awards for excellence. In my opinion, this is like so much else in the DT family agenda. The rich get richer and the poor have 30 or 40 kids in a class and low-quality instructional materials.

Soeiro says,

Are those kids any less deserving of books simply because of circumstances beyond their control? Why not go out of your way to gift books to underfunded and underprivileged communities that continue to be marginalized and maligned by policies put in place by Secretary of Education Betsy DeVos? Why not reflect on those “high standards of excellence” beyond only what the numbers suggest? Secretary DeVos would do well to scaffold and lift schools instead of punishing them with closures and slashed budgets.

And she mailed back the books to the White House.

But wouldn’t it have been more effective to mail those books to one of those deserving schools that don’t win awards? Soeiro could have mailed them, just as publicly, to one of the districts she cites as suffering—Philadelphia, Chicago, or Detroit—or to an underserved community right in Massachusetts, like Holyoke, Springfield (whose mayor said publicly they’d be glad to have the books), or Lawrence. She could have been just as public and gotten just as much attention. Melania will just give them to the next rich runner-up.

Yes, Soeiro Claimed Seuss Promoted Racism

That Newsweek article doesn’t quote another part of Soeiro’s letter, published as a blog on the Horn Book children’s lit site (though this article attributed to Newsweek but published on Yahoo does)—but this is the part that has conservatives in a dither:

Another fact that many people are unaware of is that Dr. Seuss’s illustrations are steeped in racist propaganda, caricatures, and harmful stereotypes. [emphasis mine]

OK, let’s talk about the difference between opinion and fact. A fact is something that can be proven (and there’s no such thing as “alternative facts”). A person may have a viewpoint about that fact, and that’s opinion.

Sometimes people discover that their “facts” aren’t actual facts. When my house was built in 1743, the accepted wisdom among colonists of British ancestry was that tomatoes can be lethal, and nobody can go faster than a horse. Anyone stating otherwise would have been called insane.

Of course, these turned out to be opinions. Wrong ones. We know now that tomatoes are not poisonous—and humans can fly around the earth (in the space station) at more than 17,000 miles per hour.

The fact: Seuss’s post-WWII illustrations demonstrate a wide diversity of races and cultures, including many “races” that he made up entirely. Taking his work as a body, humans are only a modest portion of his characters, even his main characters.

Soeiro says his books are based on stereotyping. That’s her opinion and that of the scholars she cites. My opinion is that his books were promoting cultural diversity, acceptance of differences, and a society based in cooperation. I base this on reading many of his works. I’ve read Dr. Seuss books that ridicule…

  • Racism (The Sneetches and Other Stories, published way back in 1953)
  • Dictatorships (Yertle the Turtle)
  • Conformism (Horton Hears a Who)
  • War (The Butter Battle Book)

I’ve also read a number of Seuss books that defend underdogs and the environment (The Lorax)—to name just four of his many books espousing a progressive agenda.

And just as Soeiro cites sources that bolster her opinion, I can cite sources that bolster mine. For example, this profile of Seuss in Tikkun highlights many of his progressive activities and works (although it acknowledges that during WWII, his drawings for adults had a distinctly racist cast when it came to the Japanese. I’m not excusing that but the evidence is strong that he grew out of this attitude, especially in his horror over the Hiroshima bombing).

One not-so-nice thing about our world is that things get all out of proportion because the Internet amplifies opinions better than it amplifies facts. But one very good thing is how easy it is to go to the primary sources. Even if Newsweek hadn’t included the link, it was easy to find Soeiro’s original piece in Horn Book (it came up in the same search results page as the Newsweek article, in fact). And it was just as easy to find the Tikkun piece that mostly supported my position.

So…in any controversy, before you jump up and down and wave banners, take a couple of minutes to determine the facts. Look for coverage in reputable mainstream media whose trained and experienced reporters are vetting stories. Use a fact-checking site like Snopes. And do your part to keep the society-wide conversation focused on the truth and not on wild accusations. Often, as in this case, things are much more nuanced than they seem.

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Someone asked on Quora whether 40 was too old to start a business. Once I was done laughing, this is how I answered:

Fireboard decorated by Grandma Moses, 1918. Courtesy Wikipedia.
Fireboard decorated by Grandma Moses, 1918. Courtesy Wikipedia.

One of the US’s most famous painters, Grandma Moses, started painting at 77 and made it her career at 78. I’ve known dozens of people who started a business after working in the corporate world for decade. And when I was a paid organizer for the Gray Panthers in my early 20s, my chapter leader was a 75-year-old fireball who had taken up yoga and become a vegetarian at age 70. It is only your own thinking that is holding you back.

But start small, keep another income stream, and test the waters. Make your business viable—and make sure you like it—before you saw off the bridge. Expect to flounder for a year or two as you figure out the intersections of your skills and interests with what the market wants.

I stated my business at 24 after several failures over the previous several years, expecting it to be a part-time thing until I could find a job. Instead, my business kept morphing and getting both more interesting and more successful. I’m now 60 and in the midst of yet another business reinvention. What I do today looks almost nothing like what I did 20 years ago, but the seeds were always there. My latest incarnation is helping businesses turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance—not through guilt and shame but by creating and marketing profitable products and services that address these enormous challenges.

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Yesterday, I posted something on Facebook about reaching a real, and sympathetic, human being on the White House Comment Line. Since the US election last November, I’ve called my elected officials a lot more than in the past. Someone wrote back, saying I was “like the Energizer Bunny” with my consistent activism.

My reply revealed the secret:

Actually, [his name], it’s less Energizer Bunny and more a matter of what I call “the fulcrum principle”: doing not all that much but doing in ways that leverage and multiply the impact…I use my time strategically so the 10 to 15 hours or so I spend on activism per week has a big ripple. Of course I never know when a meeting or demonstration is going to be worthwhile and when it will be a waste of time. I have guessed wrong on a few meetings lately—but then I go to one that’s so energizing and activating and inspiring that it actually recharges me. I went to one like that Saturday and hope the ones I plan to attend Wednesday and Thursday (and the socially responsible business conference next week where I’m MCing two sessions) will be just as awesome.

A fulcrum is the bump underneath a lever that allows that lever to magnify its force—to quite literally create leverage. This concept inspired Archimedes to say, more than 2200 years ago, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

Three men on river structures with ladders and levers. Retrieved from https://digitalcollections.nypl.org/items/06e13eb0-8a8e-0131-0778-58d385a7bbd0
Three men on river structures with ladders and levers ” New York Public Library Digital Collection.

I’ve played with this metaphor for a long time. I was able to find rejection letters I received for my original The Fulcrum Principle: Practical Tools for Social Change, Community Building, and Restructuring Society book proposal as far back as 1992—and a printout of the proposal itself, though not the electronic file.

Looking at this proposal 25 years later, it would have been a big, ambitious, world-changing book. And other than

  1. Adding in recent developments such as the Arab Spring, Climate Change activism, Black Lives Matter, and of course the massive resistance to the new US president, and
  2. Technology shifts including the Internet and social media, smartphones, 3D printing, and the amazing breakthroughs in green design,

The proposal is still remarkably relevant. Let me share a few highlights:

  • The Fulcrum Principle lets us “achieve the greatest result with the least amount of effort,” including finding others to do some of the work
  • Change happens as fast as possible, but as slow as necessary
  • Why we need both “shock troops” and “put-it-back-togethers”
  • We build momentum for change by presenting the possibility (and manageability) of positive change, finding points of agreement with our opponents—and then expanding those points, changing enemies into allies
  • This momentum can change the world—and it has, many times
  • It’s accomplished more easily when you remember to have fun
  • Grassroots organizers can learn a lot from business (and with 25 years of hindsight, I’d add that business can learn a lot from grassroots organizers); similarly, Left and Right activists have lessons to share with each other
  • Economic and environmental goals can work in tandem (did I really understand that all the way back in 1992? I’ve gone on to write five books that explore this idea)
  • Organizers have quietly developed lots of tools we can harness to make this journey easier: new approaches to everything from how to facilitate productive meetings to how to get the most information in the least time by dividing up a book among different readers who report their insights

The proposal also touched on a raft of social issues, among them:

  • Nonviolent alternatives to the military
  • The role of multinational corporations
  • True democracy going far beyond elections
  • Does it even make sense for change organizations to chase after funding?
  • New ways of looking at drugs and crime, housing, healthcare, transportation, parenting, world distribution of resources, and even sexuality

Interestingly, without revisiting this proposal, I essentially put it into practice when I founded the movement that saved our local mountain in 1999-2000. And I think that’s a lot of why we won in 13 months flat. The “experts” thought we couldn’t win at all. I felt sure that we would succeed, but even I thought it would take five years. I didn’t realize at the time that I had already created the roadmap years earlier.

Perhaps I should dust off this proposal, update, and resubmit.

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[Editor’s Note:] I read John Engel’s article in the Daily Hampshire Gazette (my local newspaper) and immediately went to his website to ask his permission to reprint. It’s highly topical and speaks so strongly to something that I’ve felt for a long time but never got around to writing about, and that’s why I chose to share it with you. I generally enjoy his column (which you can read at his site—link is at the bottom) but this is the first time I was moved to republish one.—Shel Horowitz, “The Transformpreneur”]

As published in the Daily Hampshire Gazette, October 26, 2016

As the presidential race approaches Election Day, rhetoric – from candidates, pundits and voters alike – has reached a fever pitch. My kids Zoe and Adam, at ages 10 and 7, are befuddled by both the hype and some of the more disturbing messages that have reached their young ears.

Filtering both the extreme and mundane, what continues to hold my attention is one of the election season’s most persistent themes – a steady beat of cries that the country is in disastrous condition and only getting worse. Some voices from this chorus are calling for a return to life as it was in the 1950s.

While I was not alive, let alone a father in the 1950s, my historical understanding of that era provides me with some insight about what my experience of fatherhood might have been like, in that most laudable decade of modern America. Granted, fathers probably were not writing columns about the experience of fatherhood, and since Al Gore had yet to invent the internet there were no Daddy Blogs – or Mommy blogs, for that matter – to peruse on smart phones, while children frolicked on play dates.

But had I been writing such a column in the 1950s, here are some important topics I may, or may not have, considered.

I might have expressed concern over the dangers families faced while traveling in automobiles, since protective child safety seats had not yet been developed and adult seat belts were not yet standard equipment.

Father and child (in the pre-safety equipment mindset) - Photo by Felipe Daniel Reis
Father and child (in the pre-safety equipment mindset) – Photo by Felipe Daniel Reis

Revolutionary as it was, I would not have been writing about the 1955 patent of a cutting edge chemical known as BPA, which for decades thereafter poisoned infants and children through contaminated baby bottles and Sippy cups until the FDA banned its use in these products, in 2012.

While it would have been socially unacceptable, I might have written about the customs of the day that relegated fathers to roles of provider and protector, denying them the opportunity to nurture their children and share equally, with mothers, in domestic chores and homemaking.

I would have been more than remiss, had I not written about the trauma experienced by people of color who were both routinely denied basic civil rights and subjected to extreme violence when trying to simply create a better life for themselves and their children.

I certainly would have written about the plight of women and mothers — and by extension families — who at the time had relatively little political power, limited professional opportunity, and were subject to persistent sexist norms. Though I probably would not have written about the domestic and sexual abuse women experienced because, as a country, we did not even begin seriously addressing these heinous crimes until the 1970s — and later.

And it would have been beyond taboo for me to write a column about the challenges parents faced when helping their gay, lesbian or transgender children triumph over discrimination and intolerance.

So, while I am not immune to experiencing fear-based nostalgia, calls for returning to bygone eras remind me that we humans often yearn for something we don’t have — and even harder for something we fear losing — all the while neglecting to appreciate what we already have gained. And this leaves us ill equipped for the hard and necessary work of identifying goals and actions that will guide us to a future that unites, not divides, us.

So as a father — in 2016 — I both celebrate, and seek to build upon, the gains we have made since the 1950s, regardless of who is president, because for me, hope trumps nostalgia.

John Engel of Florence, Massachusetts (United States) can be reached through his website, https://www.fatherhoodjourney.com

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Someone asked a very odd question in a discussion group:

How a startup is viewed (by an investor) when its majority spending is on marketing/advertising?

Laney Rosenzweig StoryboardIn my answer, I chose to ignore the investor question (although I hint at it in my last sentence) and discuss it instead from an overall business point of view. Let me share that answer:

Having written several books on how to market effectively with little or no money, I definitely agree. While we don’t all have to be as extreme as Google, which built one of the most profitable companies in the world without spending anything on advertising, I think all of us should be focused heavily on more creative, more interactive marketing—including content, interactive involvement tools on your website, social media actual participation (not just advertising), live appearances, etc.—only using advertising and other paid strategies sparingly if at all. This is something I can help with, BTW. For a very affordable cost, I can create an entire marketing plan for you, rooted in these kinds of strategies as they make sense for your particular business/skill set/interests.

If someone is spending more on marketing than on operations, I’d worry about their long-term viability.
But I found the question quite odd. It’s hard to even wrap my brain around the idea of spending more on marketing than on innovation, product development, manufacturing, distribution, etc., combined. Yes, of course, we’re all in business to sell something, and marketing helps us do that. But we also have to have something worth selling.
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Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.
Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.

Legendary marketer Seth Godin recently wrote about offering the benefit of confidence, rather than the benefit of the doubt.

He said:

Someone faced with doubt rarely brings her best self to the table. Doubt undermines confidence, it casts aspersions, it assumes untruths…

[W]hat happens if you begin with, “the benefit of confidence” instead? What if you begin by believing, by seeking to understand, by rooting for the other person to share their best stories, their vision and their hopes?

I’ve never articulated this, but it’s a key part of my business philosophy. I assume the best intentions, and the ability to rise to greatness. Sometimes there’s a lot of doubt to overcome.

A client of mine who has now worked with me for several years first approached me by mailing a poorly written typewritten manuscript (probably typed in the 1970s) to my postal address, without including either a phone number or an email, with an almost incomprehensible cover note. I overcame my skepticism and modified and printed out a copy of my response to book shepherding queries, and told him in the letter that he had to give me an email address and phone number, and to get the book into a computer so I could send it to an editor. While I didn’t really expect to hear from him again, I think I may have gotten the job because I was polite and responded as I would to any other prospect. I said nothing dismissive or condescending and simply outlined the (many) steps it would take to turn this into a publishable and published book, and some idea of how much that would cost. He has done everything I suggested and the final book was so good that it won an Ippy Award and the screenwriter we hired to do a movie treatment fell in love with it.

While this was an extreme case, quite a few of my book shepherding clients were starting from an extremely rough place (including several whose first language was not English). They spend several tens of thousands with me by the time the project is done—and they are thrilled and amazed by the finished product. Quite a few have won awards.

On the green and social entrepreneurship profitability/product development and marketing consulting side of my business, I see similar patterns. Some companies would like to go green but have no idea. Others are already going down that route but would like to find a way to tie their work to something bigger. They want to do something that turns hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. Again, the process can be long and slow, but the results are worth it.

So while I’ve never articulated Godin’s “Benefit of Confidence,” I’ve lived it. Thanks, Seth.

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Orlando was merely the latest chapter in a bloody saga of a country that allows pretty much anyone to get not just a gun but a military assault weapon capable of killing large numbers of people in moments.

One of the great failures of the Obama administration is the failure to push through any meaningful gun legislation in the wake of Newtown and all the other horrible massacres. What is wrong with our country that we can watch first graders mowed down by a madman with an assault rifle–a weapon whose only purpose is to destroy the maximum number of human lives in the shortest possible time–and we still have not reinstated the assault weapon ban. We still have not closed the loopholes around background checks, so any idiot with a history of mental health problems can get his or her fingers around the trigger.

Protest against violence (photo by Jason Cross)
Protest against violence (photo by Jason Cross)

According to CBS news, most mass shootings involve assault weapons. The ban on assault weapons expired in 2004. Within three years, the Washington Post reports, the number of mass shootings skyrocketed. The average number of mass shootings per year nearly tripled, from 6.4 to 16.4.

These are not hunting rifles. These are not self-protection handguns. They exist only to inflict misery. In this country, you need to prove you’re qualified to cut hair or to drive a car. Why is it so easy to get a death machine like an assault rifle? And more fundamentally, why do we expect parents to automatically know how to parent? I wonder how much violence could be avoided if we provided free training in parenting skills to pregnant and newly parenting couples.

Let’s stop the madness! Let’s get sensible gun legislation into place.

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In one day, I had two interactions with people reaching out on behalf of their employer that made me scratch my head.

I got telemarketed by a woman who claimed to have sent me some stuff I never received. She didn’t understand the simplest questions like “was it by postal or email?” (answer, repeated 3x: “Mail”) “What domain was it coming from?”

To top it off, the follow-up email, or what I believe was the follow-up email, came from a different domain and was signed by a different person, but it mentioned a conversation with their office.

And then there was the person who private-messaged me on Facebook about her social media marketing services. When I clicked the link, I was appalled at the sloppy grammar–NOT a way to get me to do business. When I told her that careful writing matters to me and that I wouldn’t be doing business, she started asking whether I would scout for her as an affiliate.

Who vets these people? If you have people representing your company, they should leave a GOOD impression with prospects. Yet over and over, I see businesses being harmed by the clueless, aggressive, unhelpful people they hire.

Gotta wonder.

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I’d hazard a guess that most US natives between the ages of 40-80 can still sing the jingle: “Candy-coated popcorn, peanuts and a prize. That’s what you get with Cracker Jack.” It was a big part of our childhoods, back in the days when three TV networks controlled the entire universe of video and national advertisers bought saturation advertising programs that aired the same commercial many times a day. Cracker Jack was immortalized in the song “Take Me Out to the Ballgame” in 1908, started bundling the prize way back in 1912, and began its national TV advertising in 1955.

The Cracker Jack box as it appeared during my 1960s childhood (courtesy of Wikipedia)
The Cracker Jack box as it appeared during my 1960s childhood (courtesy of Wikipedia)

It didn’t matter that the prize was something worth about 2 cents, something not even worthy of being called a tchochke. It was the thrill of the hunt, searching through all that icky sticky stuff to locate the prize—and the thrill of mystery, never knowing what, umm, “treasure” you’d find. Sometimes it would be something really cool, like a spy decoder ring. But like any other grab-bag item, sometimes it was truly worthless. I knew kids who bought CrackerJack just to get that prize.

At that time, the company was owned by Borden, whose Elsie the Cow was another advertising icon of the period. It’s now owned by Pepsico’s Frito-Lay division

Well, here’s some shocking news: Despite its wildly successful run of more than 100 years, the Cracker Jack toy is now an endangered species. As Bob Dylan sang during the Cracker Jack saturation TV period, “The times, they are a changing.” Cracker Jack is replacing the “tchochkette” (if I can coin a word that merges Yiddish and French) with a slip of paper bearing a QR code!

I’m sorry, but that is just not the same. From a branding point of view, I think it’s a huge error. Cracker Jack’s whole brand is built around nostalgia, Americana, baseball, and that unforgettable jingle. Sure, digital natives will redeem their QR codes and not think twice about it. But they won’t know what they’re missing. And those who can’t afford or choose not to use smartphones are left out entirely. Plus, their kids will never hear their parents scream at a bad driver, “Did you get your license in a Cracker Jack box?” A piece of American culture is disappearing.

In Cracker Jack’s earliest days, during a baseball corruption scandal known as the Chicago Black Sox scandal, a fan reportedly went up to the legendary Shoeless Joe Jackson and begged, “Say it ain’t so, Joe!” Maybe now, we need to say, “Get back on the track, Jack!”

 

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So much of the news is bad right now. Both my local papers had the same depressing Associated Press article this morning. In the years since Sandy Hook, apparently, many states have made it EASIER to carry guns and basically nothing has been done to bring gun violence back to levels typical of most civilized countries.

Another article talks about the attacks by Republicans in Congress on our democratic society, on the environment and the new #COP21 climate agreement just hashed out, and even on medical benefits for 9/11/01 first responders, among the other bad stuff they have in store.

“What does he mean by ‘attacks on our democratic society?'”  you ask. I’ll answer with a couple of excerpts from the article:

The trucking industry wants to allow longer tandem trucks and block rules requiring added rest for drivers.

If you don’t think that’s an attack on our democracy, consider the consequences if the driver of a supersize truck falls asleep at the wheel and crashes into a school bus. There’s the human cost of an avoidable tragedy, of course, but also the financial burden on cities and counties already squeezed to the bone. It will be the safety net that gets shredded.

Financial companies want to ease tighter regulations imposed by the 2010 Dodd-Frank law.

Have we learned nothing from the debacle of 2007-08?

And there are efforts to repeal a law requiring that meat be labeled with its country of origin…and to block mandatory labels for genetically modified foods

Whatever happened to consumers’ right to know?

And then, of course, there’s the usual run of Islamophobic racism in our land built by immigrants, many of them refugees:

Republicans want to include a House-passed bill restricting Syrian refugees trying to enter the U.S. Faced with an Obama veto threat, that may be replaced by a measure, approved with bipartisan support by the House, restricting visa-free entry into the U.S. by many foreigners.

These Republican politicians forget that they are also descended from people who came here seeking a better life.

It happens that I sent a birthday greeting on Facebook to a Muslim (Pakistani immigrant) friend yesterday (I happened to sit next to him at a Bruce Springsteen concert several years ago, and we’ve stayed in touch). His response and the dialog we’ve had is relevant to the conversation. I reprint with his permission:

Him:
Thank you Shell….. It’s been an awesome few weeks. Finally became an American citizen and celebrated my birthday the same week.
Me:
Wow, congrats. We’ll have to change that Springsteen song (did he sing it the night we met? I don’t remember) to “CHOSE the USA!” It’s a powerful time to make that choice, with anti-Islamic crazies running high-poling campaigns for president.
Him:
Lol…. The same day I received my naturalization, Trump opened his mouth …. Lol…. It was funny…. However, the support has been wonderful from friends and coworkers.
Me:
All I can do is shake my head in wonder. He is sounding more like a Nazi. It shakes my faith in America that he has measurable support. My best hope is that he doesn’t get the nomination but gets close enough that he runs as an independent. And Hillary (more likely) or Bernie (my preferred choice) leads a Dem sweep that gets not just the WH but both houses of Congress and we can actually get some stuff done around here. Of course, US media has been playing up anti-Arab and anti-Islamic bigotry since at least the 1970s oil crisis–even though other than 9/11, Fort Hood, and this recent tragedy in California, most of the gun violence is at the hands of people who self-identify as Christian (I don’t think Christ would agree with their claim).
It just occurred to me as I hit send that this might make a good blog post. May I have your permission to reprint your comments–you can be an anonymous “Muslim friend” or I can name you.
Him:
Sure. Trump is just an attention seeking idiot. Amazing that a reality star, upstart millionaire can received so much attention …. Lol.
I’m glad he’s not deterred by recent xenophobia. Like my ancestors and yours, he will help us build a better country in the US.
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