Category: Abundance and Prosperity

Looking at abundance as not necessarily monetary–how to get your needs met and desires fulfilled without necessarily needing money to do it.

By Posted on Posted in Abundance and Prosperity, Corporate Social Responsibility, Democracy, Diversity, Eco-friendly, Energy & Sustainability, General Commentary, Green Living/Green Lifestyles, Peace and War, People Helping People, Politics, poverty, Psychology, Social and Economic Justice, Technology Tagged with , , , ,

Surely, we can build a better future with technology instead of focusing on autonomous drone delivery of a latte 9 blocks away in San Francisco.

—Seth Godin, December 31, 2018

On New Year’s Eve, Seth Godin riffed on an ambitious list of 23 problems we can focus on solving. A few of my favorites:

Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.
Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.

1. High efficiency, sustainable method for growing sufficient food, including market-shifting replacements for animals as food
2. High efficiency, renewable energy sources and useful batteries (cost, weight, efficiency)
8. Useful methods for enhancing, scaling or replacing primary education, particularly literacy
12. Gene therapies for obesity, cancer and chronic degenerative diseases
13. Dramatic leaps of AI interactions with humans
14. Alternatives to paid labor for most humans
15. Successful interactions with intelligent species off Earth
17. Cultural and nation-state conflict resolution and de-escalation
18. Dramatically new artistic methods for expression

Seth’s list fascinates me because it uses technology as a jumping-off point to solve social problems. Most of us don’t think of technology that way; too often, we think of technology only in terms of lifestyle issues (I don’t even want to label them as problems). Go back to the quote at the very top of this post to see what Seth says about that!

I’m one who does think of technology this way. I’ve written frequently about using technology to turn hunger and poverty, war, and catastrophic climate change into abundance, peace, and planetary balance.

And like Seth, I think we actually can solve these huge problems. As he writes,

[This list seems ridiculous until you realize that in the last few generations, we created vaccines, antibiotics, smartphones, GPS and the Furby].

Not to mention viable solar power, conflict resolution based on deep listening, the ability to access the world’s entire written or pictorial knowledge base from devices the size of a watch, a vast increase in the quantity and quality of organic food…

So I let Seth’s list percolate in the back of my brain for a week.

Here are a few I’d add:

  • Peace: no more armed conflict as a way to settle grievances, anywhere—and this means diplomats must be trained deeply in nonviolence theory and practice, using not just academic but also empirical hands-on problem-solving and creative thinking
  • Nonviolent, respectful conflict resolution taught from preschool through college as a required subject, and reinforced through adulthood in the media, the court system, and government—among other things, that means no longer glorifying actual or threatened violence or presenting it as a way to solve problems in film, TV, or literature
  • New tools for genuine democracy: governments at all levels from village to planet that work for the benefit of their entire population while minimizing any restrictions on personal freedom to act in any ways that don’t harm others, that are based not in who pays the candidates the most but in how each government unit can benefit its population (including the non-humans) and the ecosystem (macro and micro)—this also means ensuring that votes are free and fair, honestly and accurately counted, and allow all citizens to participate
  • Two-way or multiple-way communication with many plant as well as animal species—maybe even with bacteria—not just by a few outliers, but as other languages people could study
  • At least 50 percent urban community food self-sufficiency: even our most paved-over spaces, like New York City,  should be able to supply 50 percent or more of their own food, using rooftops, windowsills, traffic islands, public green spaces, etc. (This will require cleaning up pollution using plant-based filtration, first—and ending sources of ongoing pollution from fossil-fuel-powered vehicles, buildings, and powerplants)
  • Complete conversion to clean, renewable, non-fossil, non-nuclear power sources within five years for new construction or manufacture, and fifteen years to phase in the conversion of existing buildings and vehicles
  • Elimination of all forms of slavery, including not just sex trafficking (Seth’s #3), but also sweatshops, child slaves picking cocoa beans in Africa, prison labor at far below minimum wage…
  • Speaking of prison—isn’t it time we had more humane ways of dealing with criminals and sociopaths?
  • Exploration of space in ways that honor the ecosystems, not to rape and plunder their resources but to expand our knowledge, develop laboratories for alternative ways to design a society, and perhaps find other intelligent life forms we can communicate with and learn from, as Seth notes in his #15 and #23
  • And because not everything has to be so ambitious and grandiose, making email useful again. Figuring out a way to eliminate spam while letting legitimate messages through, even if people write about subjects like marketing or cancer of a the mammary system using the b-word, but keeping the real junk out. That’s actually pretty ambitious, because the only way it’s likely to get done is with a huge leap in artificial intelligence technology—in other words, this is one application of Seth’s #13.

Like Seth, I’ll ask, “What’s on your list?” Please leave a comment whether it’s your top few or a longer list. If comments are closed (which they do automatically after a certain time), write to me at my contact form, https://greenandprofitable.com/contact/, and use the subject, Blog Comment: Seth’s List. I’ll get them posted here.

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By Posted on Posted in Abundance and Prosperity, Diversity, Ethics: General, Gratitude, language, Marketing Techniques and Philosophies, Psychology, Shel's Personal Life Tagged with ,

“In a world that seems like chaos, your reflections are rebellious, daring and needed.”

My birthday sparked a lovely exchange with a devoted fan of the daily Gratitude Journal I’ve been posting on Facebook since March (and plan to turn into a book). She gave permission to post her comments, but not her identity. Hers are in regular type, and my responses are in italic:

Happy Happy Birthday! And I love all the gratitude and aha moments that you share. That level of reflection is an art unto itself. Sometimes being present is the best present we give to ourselves and others. HAPPY BIRTHDAY! Celebrate well!

Thanks for your sweet and thoughtful message. It means a lot that the work I do here is appreciated by you and others.

It really is. And what a journal to capture the rollercoaster that is that life-is-so-daily, so stand up for what you believe in, get outside to appreciate the places around you, love your people and carpe diem.

You teach us and re-affirm that with every post. In a world that seems like chaos, your reflections are rebellious, daring and needed.
Your posts remind all your readers that little moments matter, that meals matter, that who we spend time helping matters, that community is important. All those messages are needed in the cacophony of today’s world.

And that’s exactly why I do it! I believe that modeling the world I want to live in actually does help create that world. I try not to attack people personally even as I vehemently disagree with them (though some in the current administration, as well as some of the trolls, make that very challenging). I try to share more posts about people repairing the world than destroying.


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By Posted on Posted in Abundance and Prosperity, Branding, Business Ethics, Business-general, Consumer Issues, Corporate Social Responsibility, Customer Service as Marketing, Democracy, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, language, Marketing Techniques and Philosophies, People Helping People, poverty, Psychology, Social and Economic Justice Tagged with , , ,
We hear lots of talk about being customer-centric—but then we see far too many examples of companies that DON’T walk their talk. I still remember seeing a sign inside a Blockbuster Video store, maybe 20 years ago, talking about their empowered employees. I went up to the counter clerk and asked permission to snap a picture of the sign; I wanted to use it as a positive example in the customer service section of the marketing book I was writing—and the clerk said I’d have to call corporate headquarters. What kind of empowered employee is that? I was so disgusted I never set foot in another Blockbuster.
Most companies will need to make three shifts at the same time to become truly customer-centric. All three are challenging but bring very big returns.
  1. Create a culture where employees feel valued and listened to—where what they do makes a difference. Empower them not just to fix customers’ problems but to harness their own creativity to create preemptive change. IN the trenches every day, employees often have the best ideas for improving things. But they will only share those ideas if they think management will pay attention and that they won’t get punished in any way. No matter how crazy an idea may seem, give it a full airing. Often, you can modify it to be practical, and implement those pieces. Consider implementing a reward system for any idea. The reward doesn’t have to be monetary. It could be as simple as naming the employee with the best idea, or with the most ideas, Employee of the Month. However, if the idea saves or makes the company a big pile, the originator should get a money reward too. For hierarchical companies, this means letting go of command-and-control and making line employees feel that management really wants their ideas—which can be discussed in public meetings/assigned to study/IMPLEMENTATION committees and NEVER dismissed out-of-hand by a manager either 1:1 or in public. This takes training, of course.
  2. Really listen to your customers. Don’t just wait for them to complain. Go out and ask them what they love about working with you, and what they’d like you to improve—and why.

    A woman on a customer service call, taking handwritten notes
    A woman on a customer service call, taking handwritten notes

    Treat this seriously and publicize the way their suggestions become innovations (including honoring them by name, if they consent). Not only will this show how responsive you are, it encourages more people to jump in with their own ideas.

  3. Align your company with a higher purpose. If people feel that you’re making both a difference and a profit, they will become much more enthusiastic Employee turnover drops while productivity goes up, customer retention increases, and you might even become a media darling. For instance, can you identify, develop, and market a profitable product or service that actually helps turn hunger and poverty into abundance, war into peace, or catastrophic climate change into planetary balance?
  4. Bonus tip, because I like to overdeliver: shift from a scarcity to an abundance mindset. Replace “yes, but” with “yes, and”: expand the possibilities, build off that suggestions until you’ve co-created something wonderful. Then go implement it!

Need help? This is what I do in my consulting, writing, and speaking. I’m really good at finding opportunities for almost any company to “do well by doing good” (old Quaker saying): to find profitable niches that make the world better, and to create the products and services to fill those niches. Here’s my contact info. Want to learn more? Drop by https://goingbeyondsustainability.com/ and have an explore.

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By Posted on Posted in Abundance and Prosperity, Activism, Consumer Issues, Corporate Social Responsibility, Eco-friendly, Frugality/Frugal Fun, Green Business, Green Living/Green Lifestyles, People Helping People, poverty, Social and Economic Justice Tagged with , , , , ,

Guest Post by Wayne Stevenson Thomas, in San Antonio, Texas

[Editor’s note: We stayed with Wayne on our first trip to San Antonio many years ago, and have stayed in contact. I am always looking for examples of for-profit businesses that serve a greater good. If you’ve got an example and would like to guest-blog, please write to me through this site.]

Thrift Shop Interior
Thrift Shop Interior

Cliff Morgan was an executive at the local St. Vincent de Paul. They had a big operation of recycling the items they couldn’t sell or give to the poor. But he and the St. Vincent board found that the not-for-profit model didn’t allow him the flexibility he needed to operate. (Something about how all contracts or agreements had to go to the board as well as any expenditures above a fairly low number.)

So St. Vincent decided to spin off the operation into a for-profit, which Cliff owns. SA3 Community Recycling serves three communities of interest: Nonprofits who receive donations they cannot use, nonprofits who need items, and citizens (as represented by our governmental organizations).

He collects unneeded items from providing nonprofits. He pays them for clothing, shoes and bundled cardboard, generating a small revenue stream for them while allowing them to concentrate on their mission, rather than on disposing or selling unwanted material.

He contacts receiver nonprofits to provide them exactly the items they need from the stream of items he receives from the provider nonprofits. He provides exactly what they need. For instance, Dress for Success might need 5 size 16 Women’s business suits. SA3 would pull exactly that out of their stream and no more.

For the citizens as a whole, he contracts with governmental organizations to keep items out of the landfill. For instance he accepts cathode ray tube TVs from the providing nonprofits and disassembles them. He does the same with other electronics (if he doesn’t have another nonprofit that can use them.)

He generates income (as I understand it) by selling the clothing and cardboard for a bit more than he pays for it, and by selling the metal and other material captured from the electronics. He pays his staff, who do the pick-ups and supervise the volunteers who help sort the items that come through the door.

Among the nonprofits he provides with items from his stream are: Habitat for Humanity (building material), the Diaper Bank (loose and packaged diapers), Dress for Success, Spare Parts (an arts nonprofit that provides used and repurposed items to local art educators) and Samministries (household items for families leaving shelters). He also provides items as needed to several St. Vincent operations in South Texas. I believe he sincerely wants to recycle as much as he can within the community (and have connected him with several other receiver organizations).

Wayne Stevenson Thomas is a former volunteer and assistant manager at Jefferson Thrift Store in San Antonio.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Abundance and Prosperity, Business Ethics, Energy & Sustainability, General Commentary, Innovation, Technology, Transparency vs. Secrecy Tagged with , , , , , ,

Go watch this short clip from futurist Jamais Cascio in a Fast Company forum. It’s only 2 minutes and 22 seconds (once you get past the ad). Here’s an excerpt:

If you want to find out how to use a new emerging tool, don’t ask the people who invent it, because they have a very narrow view of what it’s supposed to be used for. The people who are hacking it–the people who use it for crime, who use it to have sex, who use it to do something fun or different–those are the people who are going to find out the little interesting variations.

This kind of thinking has been noticeably absent until fairly recently. Look at the early coverage of the Internet of Things, for instance. It’s all pretty rah-rah, this is great, and nobody was wondering about what to do if someone hacked your refrigerator and set all the food to spoil.

Yet we so often see unintended consequences, not only in the ability of evildoers to exploit those weaknesses, but also in not thinking through all the ramifications of a new technology. For instance, those who developed fossil fuels never thought about health effects from pollution, or catastrophic climate effects from increasing CO2 levels, or about how a society built around the idea of mass private vehicle ownership and a network of roads that go everywhere would be different (better in some ways, worse in others). The people who developed the very exciting 3D printing world probably didn’t think about the consequences of being able to build weapons that don’t show up on X-ray scans, using a device you can have in your own home. People running massive charity programs may not have considered the impact of subsidizing goods on the local, indigenous producers who are essential to a thriving local economy.

This is a good time to remind ourselves of the Precautionary Principle (scroll to page 10 when you open the link): if there’s a chance that major harm will come from an action, choose not to perform that action.

Europe has widely adopted the Precautionary Principle; the US has been lagging behind even under more forward-thinking administrations, and the current administration is actively hostile to the environment.

With an even more reactionary, pro-pollution president about to take over in Brazil, one who has pledged to turn over the Amazon rainforest to industry regardless of the consequences,

Brazil's magnificent Amazon rainforest (courtesy NPR)
Brazil’s lush, multispecies rainforest sequesters enormous amounts of carbon–and is at risk of being bulldozed for short-term private gain (courtesy NPR)

the Precautionary Principle (which Brazil followed for about the past 15 years) is about to be thrown out. The consequences, though, aren’t limited to Brazil. The above link documents the extreme negative effects this will have on the climate issue worldwide.

One difference with the unintended consequences Jamais Cascio discusses: the consequences won’t be unintended. They are deliberate. This new leader simply doesn’t care. And he’s not likely to listen to activists in the US or even governments in the EU. But he will have to listen if the people of Brazil turn out in huge and constant demonstrations demanding climate justice and rainforest preservation. I wish them luck; we’ll all need it.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Abundance and Prosperity, language, People Helping People, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , ,

Since March, I’ve been writing a Gratitude Journal every day and posting it on Facebook. I’ve gotten a lot of benefit out of doing this, and I make the time no matter how busy I am, and no matter how rotten a day I’ve had. Even the worst days have things I can appreciate.

My 214th post, written for October 24, 2018, brought this comment: “you folks have an amazing life. i am fairly jealous of all you do.”
 
Here’s how I responded:
We do lead an amazing life. But rather than jealousy (and I know you’re speaking in hyperbole), think about what steps you can take to have a more amazing life. Here are a few ideas to get you started:

1) Decide, consciously, to have a happy life; this is something I did in my 20s and I always refer to it as my best decision ever. Even better than my wonderful marriage—because it made that marriage a success.

happy people leaping for joy
happy people leaping for joy

2) Frame things positively. This gratitude journal is an example: I had to find good things to say the day we lost a Peru vacation day when our connecting flight from Ft. Lauderdale was canceled, the day [Supreme Court nominee Brett] Kavanaugh was confirmed, and even the day Yoshi [my stepfather] was killed by a careless motorist as he crossed in the crosswalk with the flashing light engaged. Seek out the benefits of every experience.
3) Dedicate one four-hour block per month (to start) to do something amazing. Climb a mountain, go to a spa, start a movement to change something you don’t like…whatever. Everyone can find that much time to create amazingness in your own life.
4) Dedicate some small bit of time every day, even 15 or 30 minutes, to doing something you love and that feels important: read a book, get a little time outside, cook a cool new food…endless possibilities.
5) Notice and appreciate the beauty of ordinary things. I find one of the things I get out of the Gratitude Journal is I’m always on the lookout for what I’m going to write about, so I pay a lot more attention to the beauty around me, and take pictures to help me remember and share that beauty.
And here’s a sixth I should have included: have something in your life that’s bigger than you and gives you purpose. Mine is to help businesses identify, create, and market products and services that address things like hunger, poverty war, and catastrophic climate change–and make a profit. When I discovered this purpose, at age 57, I felt like I finally had an answer for “what do you want to do when you grow up?”

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By Posted on Posted in Abundance and Prosperity, Consumer Issues, Energy & Sustainability, Environment, Green Living/Green Lifestyles, language, poverty, propaganda, Psychology, Social and Economic Justice, Socially Responsible Investing, Technology Tagged with , , , , , , , ,

Let’s just pretend for a moment that the climate deniers are right and nearly the entire scientific community is wrong. We spend a lot of time and effort so humans can continue living on this planet of ours–and it turns out we didn’t need to do all that. Let’s say all that happens is we switch to clean energy and super-efficient design, improve  our air and water quality, dramatically reduce pollution-related illness, free up more spending power among people who are no longer buying fossil fuels, create hundreds of thousands of well-paying jobs, and so on–but it doesn’t affect the climate, or the climate continues to be just fine for humans. Let’s say that ending our reliance on fossil fuels changes our foreign policy away from resource-based wars and toward peace, quality-of-life improvements around the world, and international cooperation.

A storm-damaged pier. Courtesy freeimages.com
A storm-damaged pier. Courtesy freeimages.com

You know what? I’d be pretty happy with those outcomes. It would be worth making that effort even if climate change were not an issue.

BUT…what if the climate scientists are right? What if our future is full of massive flooding, wildfires, severe storms, food riots, and all the rest of it? I’m not actually worried that much about the planet. The planet has survived climate upheaval many times before, and it will again. So will the cockroaches. But I AM worried about our planet’s capacity to sustain human and mammal life, and the plants that we all rely on for our survival. The planet is indifferent to whether humans survive and thrive. It looks to me that the planet has begun to fight back over the past ten or twenty years; “global weirding” has become a thing, around the world. The climate we’ve been used to for a couple of centuries is not the one we have anymore. If we continue blindly down the path of climate denial and inaction, explorers from other planets will land here to discover that the cockroaches are in charge, and humans are either extinct or a tiny remnant living lives of deprivation in scattered little bands.

Don’t take my word about those consequences. Follow these links and listen to the real experts: scientists.

  1. First, a quick general-audience overview of why climate change matters
  2. A more scientific but still relatively readable report from NASA
  3. And finally, a more technical piece from the Union of Concerned Scientists (a group I’ve been paying attention to for about 40 years and for whom I have a great deal of respect) outlining why humans need to own the responsibility for climate change

Are natural causes also contributing to climate change? Sure. Volcanoes, earthquakes, massive forest fires and floods…all of those have an effect on climate. But it’s important to keep four things in mind about natural disasters:

As an example of that last point, consider the accident at Fukushima in 2011. Seismic activity caused a tsunami, which flooded one of the largest concentrations of nuclear power plants in the world (6 plants at the Fukushima Daiichi site and another 4 at Fukushima Daini, just 7 miles away), which led to explosions in at least four of the Daiichi plants, which led to a meltdown, which contaminated a wide swath and forced thousands to evacuate.
The Deepwater Horizon oil spill in the Gulf of Mexico is another example. Around the world, numerous oil rigs, nuclear plants, chemical refineries, etc. sit on earthquake faults or next to large bodies of water. And this is simply nuts!

We’ve had 200 years to watch this crisis coming. We have plenty of technology to reduce our need for energy AND to generate clean, safe energy to power our world. If we’d started to get serious about dealing with climate change even as recently as 50 years ago, by now, we could have easily moved to 100% renewables, and if we had any sense, we would have. The good news: we could still convert to 100% renewables by 2050, or perhaps even sooner. The bad news: we may not have the luxury of 30+ years to figure this out, and at the moment, the US at least has a federal government that is actively hostile to climate science and puts dollars in the pockets of big business ahead of the health, safety, and livability of people and planet.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Abundance and Prosperity, Democracy, Energy & Sustainability, Environment, Ethics in Government, Ethics-International, People Helping People, Politics, poverty, Social and Economic Justice Tagged with , , , , , ,

A remarkable document came out of the G7 summit. It’s a blueprint for creating a just, fair, and environmentally viable world. Leaders of the world’s most powerful industrial economies are coming together in unity and releasing a document that I agree with almost all of. Among other things, the G7 Charlevoix  Declaration:

  • Affirms the rights of minorities (including indigenous people) and women
  • Positively addresses the conflict between Israel and Palestine, tension around Korea and Iran, Russian power grabs, and even the misery inflicted by Daesh (a/k/a the Islamic State)
  • Calls for worker protections
  • Promotes sustainable and democratic health care, economic growth, and even tax structures that benefit all
  • Has strong language urging protection of the earth and its resources

Really, the only place where I have concerns is in the endorsement of “WTO-consistent” trade policies. My understanding is that some of the World Trade Organization’s policies abrogate citizens’ and countries’ rights, including the right to enforce strict environmental and labor laws, allowing companies to sue if they find these laws burdensome. However, the citation above is almost 20 years old, and more recent documents from the WTO itself deny that claim.

With nearly 50 years as an activist, I find it utterly amazing that the “Leaders of the Free World” can agree on a document of such scope. We could actually call it revolutionary. The leaders of nations–and, in other forums, many leaders of major corporations–are agreeing to a manifesto of people’s and planetary rights. I’m not really used to having them on my side.

This photo released by the German government sums up the US president's attitude.
This photo released by the German government sums up the US president’s attitude.

And of course, the fly in the ointment was the disgraceful behavior of the “world leader” who happens to be in charge of my own country right now. The barrage of in-person pouts and Twitter nastygrams including repudiating the statement he signed make me embarrassed once again that this cruel, mean-spirited, and incompetent person supposedly represents me. Sigh!Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Abundance and Prosperity, Psychology, Shel's Personal Life Tagged with , , , , , ,

Copywriter Bob Bly, who is never afraid to be a contrarian, posted this to his Facebook page:

In his book “The Science of Getting Rich,” Wallace D. Wattles writes, “It is not possible to live a really complete or successful life unless one is rich. No person can rise to his greatest possible height in talent or soul development unless he has plenty of money.” Is the author spot on? Or is this just “Wattles twaddle”?

He’s getting lots of interesting answers, including many from people who find truth in Wattles’s statement. If you’ve read my work over the years, you won’t be surprised by my answer:

Ridiculous! Did Mother Teresa, Gandhi, and thousands of other world-changers not have a “complete or successful life”?

Mother Teresa (with Sri Chinmoy)
Mother
Teresa (with
Sri Chinmoy)

I personally have economic comfort but have never chased material wealth. My life is full of blessings and I don’t really care if the cars my wife and I drive are from 2004 (bought new) and 2005 (used). I have zero need to flaunt fancy possessions. I have love in my life, a beautiful place to live, a warm and vibrant circle of community that includes not only friendships but art, music, books, dancing, great food, and many other blessings. THESE are the measurements I use for personal wealth–not my bank account.

After all, beyond what I listed in my response, I live in Paradise, spend time outdoors every day, see more cultural events and travel to more places than many of my friends with much larger bank balances, can afford the occasional splurge or emergency purchase, do work that is deeply meaningful and fulfilling.

I live in an abundance mentality, and I don’t really worry about prosperity. Prosperity is simply a means to an end. Abundant blessings are that end.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Abundance and Prosperity, General Commentary, language, media-general, Shel's Personal Life Tagged with , , , , ,

My mom told me often that I taught myself to read at age 3 by sounding out stuff on cereal boxes, mayonnaise jars, etc. And to this day, I read packaging, ads, tracts…whatever is lying around. She also told me that I was extremely frustrated that I couldn’t get a New York Public Library (NYPL) card until I could write my name, which took another two years after I learned to read. She had to take books out for me on her card. I have no memory of either of these things. But I do remember that I was reading fluently by the beginning of first grade. At age 60, I’m still grateful to my first grade teacher, who sat me in the back of the room with a 4th grade geography textbook while she inflicted Sally, Dick, and Jane on the rest of the class (and I still love geography).

A child reading. Photo by Julia Freeman-Woolpert, freeimages.com
A child reading. Photo by Julia Freeman-Woolpert, freeimages.com

Much later, I met my wife, novelist and poet D. Dina Friedman, at a poetry reading in Greenwich Village

I was skeptical of Mom’s claims about me until we discovered when my son was 2 and some months that he could tell words like wax, fax, and max apart, visually, because my daughter had sat him down and taught him. He was not an early reader but obviously could have been if it had been a priority. He was (and still is at 25) focused on music. We started reading to our kids when they were infants. My daughter, gluten-free/vegetarian gourmet food blogger Alana Horowitz Friedman and her husband are both avid readers, too.

Mom was like that too. Once they lifted the old limit of eight books at a time, she would go to the local NYPL branch every two weeks with a SHOPPING CART, fill it with books, and wheel it the mile back to our house. She had a long commute to Manhattan via express bus and that’s where she did much of her reading.

I’m still a voracious reader. Books have opened up my mind to such incredible richness of thought and emotion. Much of my thinking on everything from nonviolent social change to green business success comes from processing and extrapolating on what I read to come up with something new. The world is a much more interesting place to me because of writers like Dave Dellinger, Gandhi, and Gene Sharp’s writings about nonviolence, and Amory Lovins, Janine Benyus, and William McDonough on the green business side.

But a few years ago, I realized that while I made time in my busy life for nonfiction, I didn’t do enough pleasure reading. I started making sure I read at least five minutes a day of a book that had nothing to do with work.

Of course, five minutes was nowhere near enough if I was into a good book. I found all sorts of nooks and crannies in my day to read. And then I decided to get a lot more exercise. Much of that is on an indoor stationary bicycle: a perfect place to read! Typically, I start my first shift of the day with a poem, then ten minutes of nonfiction and ten minutes of fiction or memoir. If I’m biking 20 minutes, that’s my whole shift. If (more typically) I’m doing 30 minutes, I often spend the remaining 10 checking Facebook from my phone, because I have to make time in my life for social media, too.

With most of it on the exercise bike, I’m actually reading more than 80 books a year!

Some vast number of people never read another book after college. They’re cheating themselves. Make time in your own life for this great pleasure!Facebooktwitterpinterestlinkedinmail