Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Abundance and Prosperity, Business-general, Entrepreneurship, Events, Marketing Techniques and Philosophies, Networking, Shel's Personal Life Tagged with , ,

Does your work fulfill you? (And I mean, really fulfill you?)

Do you go to bed smiling each day because you know you’ve made the impact you were put on this planet to make…and wake up excited and ready to do it again?

If you just answered, “No,” you’re not alone. In fact, a staggering 90% of the global working population is unsatisfied with the work they do, according to a Gallup study.

What if I told you that you CAN identify – and monetise [yes, we’re using Aussie spellings today, because our summit host is Australian] – your passion…so you live a life you love, making the impact you were born to make?

You can!

My friend Rita Joyan has been exactly where you are, if you resonate with the above. She’s cracked the code on monetising your passion (by doing it for herself!). Now, she’s bringing together top experts from around the world (including me) to share our best secrets and tips for doing exactly that, in a brand new virtual event: Monetise Your Passion, beginning 13th February, 2017.

Skip the reading and sign up to join us, here:

Monetise – Your Passion <<< Sign Up Here – NO CHARGE >>>

Shel Horowitz and other speakers at Rita Joyan's Monetise Your Passion Summit
Speakers at Rita Joyan’s Monetise Your Passion Summit

When you go to the link above and sign up to join us for this powerful, complimentary interview series, you’ll hear personal, real-life stories of total transformation from experts who have all found and monetised their passion.

We’re living each and every day around our passion – which means we’re also living highly-fulfilled, complete and joyful lives!

Now, we want to help you do the same.

Join us, and:

  • Discover your passion, and how to get past the blocks that may keep you from monetising it.
  • Learn the #1 mistake most people make that keeps them stuck — struggling to make money with their passion — while others (in the same business) make consistent money doing what they love.
  • Find out how to crack the code when it comes to monetising your passion, so you can spend more time with your family, be your own boss, and make an impact.
  • Get proven methods to stop being ‘busy,’ and start being productive, so you can make big strides toward earning a living with your passion.
  • And more!

Plus, you’ll receive amazing gifts and resources designed to assist you on this incredible journey toward making money with your passion!

Click the link below and take the first step, by reserving your spot – GRATIS – for Monetise Your Passion here, now:

Live Your Most Fulfilled, Happiest Life <<< Reserve Your Spot >>>

I want you to know, I believe in this message (I’m a living example of it) and Rita’s library of training, and I highly recommend this interview series. Rita practises what she teaches (including escaping a miserable 9–5 in order to create a life and business that allows her to give back and make money at the same time), and it’s now her mission to support other existing and aspiring entrepreneurs in doing the same.

I can’t wait for you to join us 😉

Warmly,

P.S. Sign up now and start creating a new, happier, more fulfilled life for yourself! You can’t imagine how EVERYTHING changes, when you live and monetise your passion.  Plus, this virtual event (which has the potential to change your life!) is completely FREE! Why wait another moment? Reserve your spot by clicking the link in the next line:

Your Passion Is Waiting – Claim It! <<< Join Us Here 13th February 2017>>>

[reprinted from my newsletter with permission from guest author Rita Joyan]

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By Posted on Posted in Abundance and Prosperity, Activism, Democracy, Demographics/Psychographics, Diversity, language, Marketing Techniques and Philosophies, People Helping People, Politics, poverty, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , , , , , , , , , , , ,

Nonviolent action theorist/activist/author George Lakey published a fabulous essay, “A 10-point plan to stop T***p and make gains in justice and equality” last week*

George Lakey, activist and author (most recent book: Viking Economics)
George Lakey, activist and author (most recent book: Viking Economics)

George has been a hero and mentor of mine ever since I first heard him speak around 1977. His presence at Movement for a New Society’s Philadelphia Life Center was a big part of why I moved to that community for a nine-month training program in nonviolent action, back in 1980-81.

He argues that this is our moment to break out of reactive protests and into big sweeping social and environmental demands. He notes that the LGBT movement was one of the only progressive movements to gain traction under Reagan—because its agenda was so much bigger than just fighting cutbacks. Twenty and thirty years earlier, the Civil Rights movement accomplished sweeping social change as well.

So instead of defending the weak centrist gains of the past 30 years, we go beyond and organize for our wider goals. We refuse to play defense against DT’s shenanigans and instead take the role of pushing for a new, kinder, people- and planet-centered normal. With direct-action campaigns that link multiple issues, such as Standing Rock, and with alternative institutions like the Movement for Black Lives, we create a nonviolent invasion of deep social change (this is my metaphor, not George’s).

In short, we think bigger—and act bigger. and instead of crawling to the politicians, we force them to court us as they see us come into our true power.

I’ve been saying we need to think bigger and more systemically for years. George says it succinctly and eloquently, and with a lens I hadn’t looked through.

How does this apply in today’s world?

  • The Republican attack on what George calls the “medical industrial complex-friendly Affordable Care Act” (a/k/a Obamacare) is a chance to bypass the witheringly bureaucratic and unfair insurance system and push for real single-payer, Medicare-for-All plan of the sort that’s worked so well in Scandinavia (he explores the Scandinavian social safety net in his latest book, Viking Economics)
  • The Standing Rock Water Protectors have linked multiple issues into a coherent whole: clean water, the environment generally, the rights of indigenous people (among others)
  • Movements around creating a meaningful safety net, such as the $15 per hour minimum wage, can reach disaffected white working class voters as well as people of color; when those who voted for DT on economic grounds realize he has betrayed them, we can win them over (I would add that this will only work if we have mechanisms in place to defuse the racism and nativism that DT used to attract them, and have meaningful ways to integrate the lesson that all colors, races, and religions can be allies to each other and are stronger together—and Lakey does point out that the United Auto Workers has been successful organizing on these unifying principles)

I could add a lot to George’s list. As one among many suggestions, let’s push to not only end all subsidies to the fossil and nuclear industries but let’s push for a complete transition to clean, renewable energy—whether or not we get any help from the government.

Read his essay. Come back the next day and read it again. Then share it with friends, social media communities, and colleagues and discuss how you personally and your group of individuals with shared positive purpose can make these changes happen.

*Why did I replace DT’s last name with stars? And why do I call him DT rather than by his name? Because I am doing my best not to give him any search engine juice. I don’t want him showing up as “trending” or driving traffic to him.

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By Posted on Posted in Activism, Democracy, Politics, Social and Economic Justice Tagged with , , , , , , , , ,

One one level, I’m pleased that DT has chosen a very smart guy for his first Supreme Court Justice nominee.

Supreme Court, 2009 (Photo)
In this 2009 portrait of the Supreme Court, Scalia is third from the right.

But on the other hand, Neil Gorsuch is as much of a right-wing ideologue as his late mother Anne, who attempted to eviscerate the Environmental Protection Administration when she ran it for Ronald Reagan. And then there’s the little matter of timing: A nominee was already selected by President Obama when his term still had nine months left. I thought Obama was making a huge mistake in not pushing hard on this. Even if Clinton had won in November, it was a terrible precedent. Merrick Garland is every bit as smart as Neil Gorsuch, and is not an ideologue for either side. He belongs on the Court.

Thus, I wrote the following email this morning to my Democratic Senators, both of whom have already made public statements opposing this nomination—feel free to use it as the basis for a personalized letter to your own Senators:

Thanks for Opposing Gorsuch nomination–Please Organize Other Democratic Senators

Dear Senator Warren (Senator Markey):

Thank you for being such a strong advocate of justice in the opening weeks of the Trump era. As a constituent and a citizen, I’m very grateful–and I ask you to step to the plate again to lead the fight against Neil Gorsuch. I see that you’ve already said publicly that you will not support this nomination, and thank you for that as well. I urge you not only to publicly oppose this nomination, but to build opposition among your fellow Democratic and Independent Senators. This latest unacceptable nomination must be stopped. Here are two talking points that may help:

1. There is already a nomination on the table: the moderate centrist Merrick Garland. The Senate’s disgraceful failure to act on that nomination should not invalidate it, and the horrible precedent that a president in his last year isn’t entitled to nominate has to be undermined.

2. Trump did not even get a majority, or anything close to a majority. There is no mandate to install SCOTUS justices with a radical right-wing ideology such as Judge Gorsuch’s. He is obviously very smart and scholarly, but has been an adamant champion of some of the worst judicial decisions while regularly sharing his view that the courts should not be used to expand the rights of ordinary citizens. As examples, he has written decisions that favor Christianity against other religions, and has called corporate campaign contributions (presumably including those allowed under Citizens United) “fundamental right” that should be afforded the highest standard of constitutional protection. All of this is well-documented in his Wikipedia profile: https://en.wikipedia.org/wiki/Neil_Gorsuch . I repeat: there is no mandate to appoint a right-wing ideologue.

Shel Horowitz – “The Transformpreneur”(sm)

If you feel as I do, please contact your Senators. Again, I freely give permission to modify what I’ve written to send your own message.

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By Posted on Posted in Business-general, Entrepreneurship Tagged with , ,

This is an excerpt from Chris Brogan‘s email newsletter this morning—used with his permission. I’ve been reading Chris’s stuff for at least a decade; it’s one of the few newsletters I make a point of reading regularly. You can subscribe at the link in his name.

Chris Brogan, author and thought leader
Chris Brogan, author and thought leader

He managed to boil down the whole planning process into just three questions. I think that’s awesome, and am pleased to share it with you. The three bullets are Chris’s writing (and then I pick up again afterward):

  • What’s the story? – What are the elements I need to be thinking about in this moment, including the big and small picture, the players, the interactions at hand.
  • How do I play? – What are the rules and mechanics that guide me? This is important because this is where you subtract all the “extra” stuff. How you play often has simple rules in any situation.
  • How do I win? – This is strategy and approach. What will fit your time available? Where are you strongest? What’s the fastest thing you can do to accomplish the goal?

Is business success really that simple? Well, let’s just say you could spend quite a bit of time answering those three questions and then analyzing your answers. I’d see it’s at least a might good jumpstart.

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By Posted on Posted in Activism, Business Ethics, Democracy, Ethics in Government, language, Politics, propaganda, Protests and Crackdowns, Social and Economic Justice Tagged with , ,

I’m starting this post at 2:30 a.m. on January 21, as I prepare to board a bus to Washington, joining the Women’s March for human rights that will greet the newly sworn in US president on his first full day of office. Hundreds of thousands are expected in Washington, New York, Los Angeles, and many smaller communities. Post-event note: at least 3.3 million to 4.6 million demonstrators came out around the US, plus hundreds of thousands more elsewhere in the world in more than 600 events. I’m finishing it the next day.

Several people have asked me, “Why don’t you give him a chance?” And my father-in-law, a liberal, shocked me with a different question: “He won. Why are you still marching?” Later, someone else asked me the same question on Facebook.

Marching at the Women's March on Washington with my wife and children
Marching at the Women’s March on Washington with my wife and children (from left: son-in-law Bobby, daughter Alana, wife Dina, me, son Rafael)


The Chances DT Has Failed to Take

I have given him not one chance but many, and he has failed to take them. I feel it is my patriotic duty to speak out against his agenda, to remind him that he not only has no sweeping mandate—he lost the popular vote “bigly”—and to remind my fellow Americans that his election was not clean and his behavior has not met any legitimacy tests.

This was already abundantly clear during the campaign. Back in August, I wrote an open letter to DT that called him out for his racism, misogyny, and bullying.

Despite my harsh language, when he eked out his narrow victory, I was still willing to give him lots of chances. But here’s what happened, just to name a few:

I don’t want to make this blog into a book, so I will stop there. I would love to have been wrong on this. I would have deeply delighted in the emergence of a new and different DT, one who really was trying to “make America great.”

My Patriotic Duty
One final reason why I marched: the most important one of all! As a patriotic American who believes this country is already great and that DT’s and/or his surrogates’ policies on the environment, women’s rights, minority rights, education, freedom of the press and other freedoms in the Bill of Rights, and a whole host of other issues are not just the wrong path, but take us down the ugly (and utterly unacceptable) road that Germany and Russia took in the 1930s. I not only refuse to be part of that takedown, I feel it is my duty as someone who cares about my country to stand up and say NO. When my as-yet-unborn grandchildren ask me, decades from now, what I did to protect our country and planet at this critical time, I will be able to stand proudly, as my mother did about her role in the Civil Rights movement in the 1960s, and say that I was there. I stood up for what’s right.

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By Posted on Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Socially Responsible Investing, Technology Tagged with , , , , , ,

It’s always fascinating to see what John Elkington is thinking.

In this profile in Ethical Corporation magazine—which calls him “CSR’s leading thinker”—Elkington restates his view that regenerative business models could create at least $12 trillion in opportunity and add up to 380 million jobs by 2030.

John Elkington, CSR thought leader
John Elkington, CSR thought leader

Elkington has some very cogent things to say about the shocking changes in geopolitics last year, from the Brexit vote to today’s change of US president.

But maybe the most intriguing thing is this little snippet:

…He is travelling to Germany to meet with Covestro, a spin-out from the German chemicals giant Bayer, which has just opened a plant using CO2 in place of polymers in mattresses and upholstered furniture.

If we can turn CO2 into a valuable asset instead of a climate-change accelerant/pollutant, that could be world-changing. And there’s no reason it can’t be possible. I’ve known for years about turning wastes into input. See for example this article about another visionary, John Todd, that I wrote all the way back in 2002.

So why not turn carbon dioxide into a salable product?

Insatiable curiosity about the world has always powered my writing and speaking. I wanted to know more about this. A few seconds of searching led me to Covestro’s page about this technological and environmental breakthrough. While the writing shows distinct signs of a non-nartive-speaking author, the information is quite cool.

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By Posted on Posted in Activism, Branding, Marketing Techniques and Philosophies, Networking, Publishing, Shel's Personal Life Tagged with , , , , ,
interracial couple in US flag regalia

Despite many commitments around the holidays, several client projects, and all the time-consuming organizing work I’ve been putting in since the election, I’ve been constantly, actively promoting, promoting, promoting both my personal brand and my latest book, Guerrilla Marketing to Heal the World (published in April).

Learn more about the powerful new book Guerrilla Marketing to Heal the World
Learn more about the powerful new book Guerrilla Marketing to Heal the World

I will keep promoting it for a long time, but right now as its life as a “new” book (current-year copyright) is ending, I’ve been pushing especially hard. This is some of what I’ve been up to:

  • Wrote and distributed a press release November 9 (as soon as I knew the election results) on how social entrepreneurs can still thrive under a Trump presidency
  • Wrote a letter to his campaign making the business case for keeping the Paris climate accord (no answer from his people, but I modified it slightly and got it published on GreenBiz.com)
  • Arranged to submit a guest blog and started writing it
  • Got myself cited/quoted in at least five other published articles in November and December, including Entrepreneur, Realtor.com, and Huffington Post—most of these because I actively go after journalists looking for story sources; I pitched 32 journalists in December and 20 (a more typical number) in November
  • Secured two new reviews and one minor award (the first for this book—making it the 7th of my 10 books to win at least one award and/or be republished in a foreign country)
  • Scheduled interviews on a telesummit and four more podcasts in the next few weeks
  • Continued fleshing out my role as co-host of a new weekly radio/podcast show, which I expect to get rolling in the spring
  • Applied for several speaking gigs and am on the shortlist for at least two
  • Expanded my personal network with several get-acquainted calls
  • Finished the 3rd (and likely final) draft of a corporate sponsorship proposal I’ve been working on all fall, and began looking for a researcher to generate the email addresses I need to distribute it to about 200 companies mentioned favorably in Guerrilla Marketing to Heal the World

 

And how have you been building your career this holiday season?

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By Posted on Posted in Activism, Democracy, Ethics in Government, Politics, Protests and Crackdowns, Social and Economic Justice Tagged with , , , , , ,

For many of us, we are one month away from the greatest threat to democracy in the history of our country. The incoming administration presents a threat greater than the Alien and Sedition Acts under John Adams…the persecution of antiwar activists in World War I and the Palmer Raids that followed that war…the McCarthy witchhunts…the George W. Bush coup and the illegal, immoral wars that resulted.

Tonight is the first night of Chanukah. The word “Chanukah” means “dedication,” and celebrates the rededication of the Temple in Jerusalem after throwing out the occupiers. I am dedicating this blog post to all those who feel threatened by a president-to-be who has repeatedly spoken out in hatred and incited violence against Muslims, immigrants, people of color, women, even people with disabilities, and who has done nothing to quell the violence of his supporters against these groups as well as people who identify as LGBTQ and Jews.

It also happens to be my 60th birthday. I made my first action for social change at age 3, and became serious about activism at 12. I’ve been doing what I can to create a better world ever since, and I will “not go gentle into that good night”

I have personally been actively organizing ever since the morning after the election. I’ve attended meetings on how to be an ally for people facing hate crimes in the streets or ICE agents on their doorstep. I’ve written to DT making the business case for keeping the Paris climate accord and I’ve written on how social entrepreneurs can still thrive in the coming years. I’ve signed what feels like hundreds of petitions, made dozens of phone calls, reached out to dozens of activists to show a path of hope and action, attended a “where do we go from here” mass meeting with about 800 people, and marched in front of the nearest state capital while the electors voted—and in the streets of nearby cities for several rallies.

Demonstrators at the Connecticut State Capital as electors voted December 19, 2016. Photo by Shel Horowitz.
Demonstrators at the Connecticut State Capital as electors voted December 19, 2016. Photo by Shel Horowitz.

I’ve just read two different articles that I wish I’d written.

First, in the Washington Post, a great analysis by Erica Chenowith of the power of nonviolent action, with links to excellent primary sources. She lists 10 different ways nonviolent resistance out-accomplishes violent resistance—with examples including the tens of thousands saved by nonviolent resistance to the Nazis. This is a tiny fraction of the total. The brilliant nonviolence historian Gene Sharp listed 193 different nonviolent activist tactics, decades ago. By now, the number is probably much higher.

And second, an essay by Barbara Kingsolver on why we cannot sit back in paralysis, how we have to act. She recognizes that many of us are grieving. More importantly, she recognizes our tendency as liberals, to make our accommodations and be good citizens, just as we were under Reagan and both Bushes.

But, she says, this time is different. We have no obligation to cooperate with a president who:

  • Trumpets an agenda of repression, completely at odds with the wishes of most Americans (even many who voted for him)
  • Has no mandate (having lost the popular vote by the largest margin of any “winning” presidential candidate in history)

“We went to bed as voters, and got up as outsiders to the program,” she writes. And provides a nice list of ways we can agitate and organize, even if we see ourselves as polite Boomers who long ago left behind the 1960s-70s politics of the streets.

Personally, I never left the streets behind. But it’s been nice, in recent years to march as often to celebrate victories as to protest injustice. We may not have that luxury very often in the next few years. But that doesn’t mean we crawl into a hole and give up.

Its perhaps fitting that I found both of these stories through Mary Jane Sullivan, whom I met on an activist bus to an organizing conference in 1978, and who was my housemate for my last year and a half in Brooklyn, 1979-80. Like me, she has spent her whole life fomenting positive change. There are millions of Boomers like us, and millions of Millennials like my kids, who still see activism as a key component of our lives.

We will NOT be silenced!

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By Posted on Posted in Branding, Business Ethics, Copywriting, Democracy, Ethics in Government, language, Marketing Techniques and Philosophies, Politics, propaganda, Transparency vs. Secrecy Tagged with , , , ,

Dear Senator Gillibrand,

I have been a fan of your since you took office. However, after following your Facebook link to the Planned Parenthood funding survey, I have to say I felt tricked, deceived, and betrayed.

I’ve used this blog to call out unethical marketing from various companies over the years. And even though you and I share many political views (including a strong commitment to women’s rights)—I have to call you out on this.

The initial question that led to the dead end
The initial question that led to the dead end

I had no problem with the initial one-question survey. But then I opted in to the follow-up questions.

First, as a survey instrument, the questions were useless. Each had only a yes or no option, written in language that showed a clear bias toward one answer. Yes, you’ll be able to prepare a press release that could cite a number like 95 percent of respondents—but it’s meaningless. You’d be laughed off the page, or worse, publicly shamed, by journalists who bother to look at the source data.

Second, after I checked off my answers and tried to submit, my phone took me to a page demanding money. I say demanding rather than asking, because there was no way out except by giving money. My submit button was refused when I left the field blank and refused again when I put in a zero. And when I exited the page without contributing, it tried to post to my Facebook page that I had just contributed to you. I have no way of knowing if my responses were actually counted—but I can tell you I did not appreciate being trapped and manipulated like this.

I don’t have a problem being asked for money at the end of a survey, when it’s my choice whether to give or not. But this felt like a shakedown, quite frankly. It left a very bad taste.

I would find this unacceptable from any politician and any charity. But since you were “the very first member of Congress to put her official daily schedule, personal financial disclosure and federal earmark requests online” and cited by The New York Times for your commitment to transparency, I find this an especially bitter pill.

As a marketer, I am saddened to see you resorting to Trumpian tactics based in dishonesty and lack of transparency. You’re better than this. In Michelle Obama’s famous line, “When they go low, we go high.”

Sincerely,

Shel Horowitz, marketing strategist and copywriter

Going Beyond Sustainability | Home

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By Posted on Posted in Business Ethics, Democracy, Ethics in Government, Ethics-International, Politics, propaganda Tagged with , , , , , , , ,

On Monday, the US Electoral College will be officially deciding whether Donald Trump will be president of the United States.

Caricature of Donald Trump by DonkeyHotey, Creative Commons License: https://www.flickr.com/photos/donkeyhotey/5471912349/sizes/m/in/photostream/
Caricature of Donald Trump by DonkeyHotey, Creative Commons License: https://www.flickr.com/photos/donkeyhotey/5471912349/sizes/m/in/photostream/

Alexander Hamilton had several reasons for proposing this convoluted structure. Some of them were not so noble, like giving more power to slave states. But one is worth noting: providing a check against the office going to someone unfit to hold it.

And just because that body has never found a winner unfit doesn’t mean it can’t. This time, there are a whole bunch of reasons why it might want to exercise that power. Some of them are about his complex financial empire, some about his personal actions—and some about the questionable integrity of this year’s voting process. Any one of these should be enough to say, “Hey, wait a minute, this is not OK.” Here are ten among many.

  1. Refusal to divest of investments that could influence policy
  2. Unlike every major party presidential candidate in decades, refusal to disclose his taxes
  3. Probable intervention by a foreign government (Russia), according to the CIA (Central Intelligence Agency)—and the request by some Electors for a briefing on this
  4. His opponent winning the popular vote by an astounding 2,833,224 votes
  5. Trump has been named in at least 169 separate lawsuits—for fraud, antitrust violations, discrimination, and sexual harassment (among other issues). One is especially worth highlighting: A consolidated fraud case (including two class action suits plus one filed by New York State’s Attorney General that Trump settled for $25 million alleged that his Trump University was a scam
  6. Interference in legitimate recount efforts in three states where exit polls showed a Democratic victory but the state was called for Trump
  7. Refusal to accept intelligence briefings, a daily part of every president’s morning since forever
  8. Threats to the First Amendment guarantees of freedom of speech, press, and assembly
  9. Threats and incitements to violence against a vast range of people, from Hillary Clinton to an 18-year-old college student
  10. Insults both to whole classes of Americans and to individuals who disagreed with him

This, unfortunately, isn’t even the whole story. I haven’t discussed the ludicrous lack of government experience among his Cabinet picks…his own inexperience in any government position…the consistent lying…the well-documented cheating of vendors…the lease he has with the federal government for his new Washington, DC hotel which bars any government employee…his insistence on remaining Executive Producer of Apprentice, as if running the country were a side hustle…the extremist agenda he has embraced…his refusal to meaningfully condemn the hundreds of hate crimes in the aftermath of the election…and on and on it goes.

I hope the Electors in the Electoral College do their patriotic duty, and (in the words made famous by Nancy Reagan) “just say no.”

Note: dozens of petitions to the Electoral College are circulating. Here’s one I like. It allows you to write your own letter (be polite!)

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