Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Advertising, Consumer Issues, Environment, media-general, propaganda, Psychology, Shel's Personal Life, Transparency vs. Secrecy Tagged with , , , , , ,

Do you have seven minutes to watch a sweet film about a dolphin rescuing a dog who is swept off a boat in shark territory? (If you don’t, you can skip some great dolphin footage and start 2 minutes, 20 seconds in, as the dog goes over the stern, and cut off at 4:45, after the animals have made their sweet farewells. Surely, you have 2 minutes and 25 seconds you can spare. And feel free to turn off the sound. It’s just music, and repetitious music at that.) Makes you feel warm and fuzzy all over, right? Personally, I love videos about interspecies friendship, and I’ve seen a bunch of them over many years.

Screenshot from the video of a dolphin rescuing a dog.
Screenshot from the video of a dolphin rescuing a dog.

Now: do you think this is an actual event, a recreated actual event, or fiction? Why? Please share your thoughts in the comments before reading further. Then scroll down and continue to see my answer–and my reasons.

 

 

Now read my take on it:

I’m pretty sure it’s fiction. And I’m concerned that there’s no text with this film, and no credits at the end–in other words, no accountability. I have no objection to filming heartwarming works of fiction. I love that sort of thing, from Frank Capra’s “You Can’t Take it With You” to “Fried Green Tomatoes” to “Life Is Beautiful” and “Jude”. But all of these are clearly marketed as story, not fact.

In my opinion, this film is specifically designed to make most viewers believe this was a real event.

And I have trouble with that. I feel its “story-ness” should be disclosed, and we should also know who produced the film. I’ll tell you why in a moment, but first, here’s how I reached my conclusion.

Why You Can’t Necessarily Trust Your Eyes

Because I’m trained in journalism and have worked for decades in marketing, I ask hard questions about what is and isn’t real, what people’s motivations or agendas are, and how to filter information based on what’s really going on versus what the speaker or writer or photographer or filmmaker is trying to get you to think is going on.

If you watch any crime movies from the 1930s through 1950s, there’s a pretty good chance that the detective will turn to the suspect and shout, “photos don’t lie!” But here’s the thing: THAT is a lie. Photos can lie in what they choose to include or not. A famous example: the close-ups of a statue of Saddam Hussein being felled by a jubilant (and apparently huge) Baghdad crowd were discredited by wide-angle shots showing only a couple of hundred people, many of them US soldiers rather than locals. The close-ups were propaganda, not truth, even though the photos themselves were real and unretouched. And even in the 1950s–for that matter, even in the 1850s–there was a whole industry around photo alteration. This was true in film as well; ever hear the expression “left on the cutting room floor”? The technologies of photo editing and film editing go back to the earliest days of photography and filmmaking.

In today’s digital world, tools like Photoshop and video editors have transformed those doable but difficult tasks into something incredibly easy, and only an expert will be able to tell. So in this era, we can never trust that a picture or a movie is accurate unless we were there when it was shot. Thus, unfortunately, we need to bring a certain amount of critical analysis when we view any video, any photograph.

And through this lens (pun intended, I confess), when I watch this video, I immediately discard any idea that we’re watching real-time true-story footage.

Why?

7 Reasons Why I Think It’s a Fake

  1. It’s waaaay too slick. This is professionally shot and carefully edited, by a skilled camera operator using high-resolution equipment, tripods, and lighting to produce footage as good technically as anything coming out of Hollywood. In real life, this would have been shot on a cell phone, held in a hand that shook at least a little. It’s on a moving boat, after all.
  2. Much of the footage is underwater or behind the boat the dog was riding, yet no other boats are visible.
  3. When the dog slips off the deck into the water, no people are around. If anyone were filming an actual event, we’d see some kind of rescue attempt, and we certainly would not see the boat blithely continuing away, stranding the pet. At least the crew of the videography boat would get involved.
  4. It’s just too convenient that cameras happened to focus on all the key places. And yes, that’s a plural. There was one camera focused on the boat deck and later on the swimming dog, and at least one other one focused underwater at the dolphin and shark.
  5. If the shark were really close enough to attack the dog, it would have gone after the dolphin too. Giant sharks don’t care much about “collateral damage.”
  6. It strains credulity that the boat would be waiting, unmoving, in still water, just when the dolphin deposits the dog on the tailgate, considering there are plenty of waves in the dolphin-carries-dog footage.
  7. I’m suspicious of the site it’s on, something called TopBuzz, which I’ve never heard of. I didn’t notice at first when I clicked the link from a Facebook message that it had a monstrously complex tracking URL, too. Uh-oh! I’ve stripped those tracking codes out of the URL as here. To its credit, it doesn’t try to get me to watch all sorts of salacious videos, and a search for complaints brought up only questions about its relationships with content creators, not viewers. And I checked for viruses after having the page open for several hours while writing this, and it came up clean.

I’m also skeptical that this is a later recreation of a true event, although I’d grant that maybe a 10 percent chance. Why? Because much of the footage “documented” events with no witnesses. Unless one of the human crew is fluent in either dog or dolphin language, neither party could have told the story. And the dog might not even know about the shark threat. Certainly the humans in the boat that drove away would have no idea. Since we don’t know who produced this or how to get in touch with them, we have no way of knowing.

In Part 2 of this post, I talk about the deeper reasons why this matters, the implications for our democracy, and some guidance on protecting yourself against being hooked by false messages.  Click this paragraph to read it.

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By Posted on Posted in Activism, General Commentary, Marketing Trends/News, media-general, People Helping People, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , , , , , , , ,

I posted a petition on Facebook, and someone commented, “Like this would make a difference?”

But here’s the thing: You never know what makes a difference. It was a pleasant shock to discover years later that Nixon was actually paying attention to the peace protests. I think the protests after the first Muslim ban and over the tearing of children from parents seeking asylum certainly made a difference. Amnesty International has made a demonstrable difference in the lives of thousands of political prisoners around the world. And I know that my participation in certain other actions, especially the Seabrook occupation of 1977, made a difference.

Nonviolent occupiers approach the construction site of the Seabrook nuclear plant, April 30, 1977. Unattributed photo found at https://josna.wordpress.com/tag/anti-nuclear-movement/
Nonviolent occupiers approach the construction site of the Seabrook nuclear plant, April 30, 1977. Unattributed photo found at https://josna.wordpress.com/tag/anti-nuclear-movement/

So we keep working and maybe sometimes we have far, far more impact than we thought we would. Who would have predicted how much traction the Arab Spring, or Tiannanmen Square, or Occupy would have gained, how much impact they had?

Who could have imagined in 1948 that all the Jim Crow segregation laws would come tumbling down, not only in the US but even in South Africa and Zimbabwe (then called Rhodesia)? Who could have predicted as recently as 2000 that same-sex marriage would be a legal right in all 50 US states and many other countries around the world? All of these victories are anchored in activism, sometimes decades of activism.

Who would have guessed that the incredible kids who survived the Parkland shooting on Valentine’s Day 2018 (toddlers when Massachusetts became the first state with marriage equality) would channel their angst into a movement that brought millions into the streets, tens of thousands to their voter registrars to register for the first time? Who knows which ones will grow up to be world leaders, and which long-time elected officials will be displaced by a wave of change?

In recent months, we’ve seen the cycle of impact quicken. Movements and memes that had been kicking around for years suddenly reach critical mass. Who would have expected the flowering of older and dormant movements such as #MeToo and #BlackLivesMatter?

As an activist for more than 48 years, I remain optimistic, even in the face of so many defeats—because I also see these and many other victories. I see hope in so many people’s movements in the US, and in the complete change within two generations from a Europe ruled by power-mad fear-mongering dictators to one whose purpose actually seems to create a better world for the planet and its residents.

So yes, it makes a difference. Ordinary people can make a difference. Ordinary people make a difference constantly in fact: when I give my “Impossible is a Dare” talk, I cite examples like a seamstress (Rosa Parks) and a shipyard electrician (Lech Walesa) who changed their entire society.

What are you doing currently to make a difference? Please share in the comments.

 

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By Posted on Posted in Activism, Democracy, General Commentary, language, Protests and Crackdowns, Social and Economic Justice Tagged with , , , ,
Parkland HS activists including David Hogg, left, and Emma Gonzales, in tank top
Parkland HS activists including David Hogg, left, and Emma Gonzales, in tank top. Photo courtesy of Wikimedia Commons.

Editor’s note: This was written back in February. I don’t know why I never hit Publish. Unfortunately, even the Parkland activists—as amazing and powerful as they are—even the mass rallies they organized, even the wide public outcry—has not ended the violence even at schools yet, though they’ve already made more progress than anyone has ever done on this issue. In Arizona alone, there were 17 shooting threats (not actual shootings) just between Valentine’s Day and March 10th. I hope their activism sparks a massive rejection in November of guns-uber-alles politicians. 

Meanwhile, just in the past week, we’ve seen a merchant of hatred, the always-despicable Milo Yiannopoulos, call for “vigilantes” to attack journalists. Yiannopoulos was forced to backpedal, but this is getting even uglier. The crazies will take this stuff seriously. We’ve also seen consistent, repeated attacks against the press by the current occupant of the Oval Office. And we’ve seen a mass shooting inside a newspaper newsroom in Maryland. Everything Kropotkin says below about people who make death threats against child activists is true of those who attack journalists, too, and thus this post is more relevant than ever. Remember: when dictators take over, they start restricting the press.

Guest Post By Pyotr Kropotkin

In the wake of the horrible (and so could-have-been-avoided) shooting at  Marjory  Stoneman Douglas High School in Parkland, Florida, several of the surviving students have spoken out. In this short time, they’ve shown themselves as articulate spokespeople for common sense, and they are changing the conversation around the right to own any type of weapon versus the right to personal and public safety.

But despite the incredible trauma they’ve been through, quite a few people don’t think they should be speaking out. Some are even making death threats against these kids!

If you are making death threats against people just because you disagree with them, here are some of the things we know about you:

  1. Somewhere along the way, you lost your compassion, lost your heart
  2. You don’t understand the difference between freedom to and freedom from—that your freedom to shoot an assault rifle ends when it impinges on others’ freedom from attack
  3. You are mentally or emotionally unbalanced and should not have access to firearms, because you’ve made a death threat against an innocent child who has done you no harm
  4. You should be the subject of immediate criminal investigation, for threatening the life of another
  5. You don’t love the Constitution—the 2nd Amendment is fine for you, but not the 1st Amendment, which protects the rights of free speech, free assembly, worship, and petitioning the government to redress grievances
  6. You probably believe that an armed presence is a deterrent to violence—even though an armed deputy was outside Stoneman High, and even though the majority of people at Fort Hood the day of that massacre were armed
  7. You might also believe that there’s some crazy government conspiracy to take away your guns so they can take away the rest of your freedom—even though even an assault rifle is no protection against tanks and howitzers
  8. You like to feel powerful, and you think your assault rifles and your threats make you powerful (they don’t—they make you the equivalent of a two-year-old at playtime)
  9. You’re a bully who thinks the way to succeed is by throwing your weight around and scaring other people
  10. You probably have not experienced enough love in your life—and I feel sorry for you.
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By Posted on Posted in Activism, Diversity, Ethics in Government, Ethics-International, General Commentary, language, People Helping People, Politics, propaganda, Protests and Crackdowns, Psychology, Social and Economic Justice Tagged with , , , ,
Marchers at a rally for racial justice and immigrant rights, Holyoke, MA. Photo by Shel Horowitz.
Marchers at a rally for racial justice and immigrant rights, Holyoke, MA. Photo by Shel Horowitz.

For more than a year and a half, the current administration has been mired in constant scandals of corruption/self-dealing, incompetence, vindictiveness, attacks on his opponents and on minorities, attacks on the environment, bullying, broken promises, well more than 2000 lies from the man himself, and even broken treaties…the list, unfortunately, goes on and on and on. The sorry chronicle started well before his inauguration and continues through the present.

Perhaps you didn’t think it could get worse But in the past six weeks, this vile administration has reached a new low. The decision to wrench 1995 helpless children from the arms of their loving parents and put them in cages is not only inexcusable on moral and humanitarian grounds, it’s also a long-term disaster for the safety and security of the United States. Yes, it puts every American at risk.

Here’s a quick description of the legal issues and a good list of organizations fighting this outrage that need our help.

Let’s look at both the moral and practical reasons why this must stop.

 

The Moral Issues

Many figures in this administration have been long-time champions of self-described “family values.” In other words, they say they are in favor of keeping families together, as long as those families are heterosexual. They talk earnestly about the importance of having a child grow up in a home with both parents. Yet, when mothers take their children and flee gang violence, domestic abuse, and other genuine evils, the US incarcerates them at the border and takes their children away. The parents treated like violent criminals. Their children put in cages.

Attorney General Sessions quotes one verse in the Bible to justify this barbarism: a verse that was used in the 19th century to justify the worst aspects of slavery.

Last I checked, the Attorney General is one of the people charged to protect the separation of church and state (as well as freedom of speech AND assembly) enshrined in the First Amendment. But even granting that the Bible can be a moral compass for a sitting Attorney General, Mr. Sessions’s interpretation is highly selective. Consider a few of the other things the Bible says. I’ve posted a whole bunch of them at the end of this blog post—but first, let’s talk about the practical impact.

 

The Practical Case

As taxpayers and citizens, we should be deeply concerned about what’s being done in our names. The consequences to the US could be deep, severe, and very negative. A few examples:

This policy creates an entire class of enemies—creates potential terrorists

Deliberately adding trauma creates maladjusted human beings: PTSD and other diseases. Any child ripped away from his or her family and put in a cage is going to be hostile to the government that did this. Family members will also be hostile. Taken to the extreme, you create something that looks entirely too much like the Israeli-Palestinian conflict, where hurts lead to rage, rage leads to violence, and violence leads to even more abrogation of rights. Once this cycle of violence gets established, it’s really hard to break (though, of course, lots of people are trying, including my colleague Andrea Ayvazian. Do we really want to create a whole new class of enemies who will feel justified in attacking US-related sites around the world? Hasn’t the US been fighting terrorism as its major foreign policy stance since 2001? This policy could create a whole new generation of terrorists.

Also, do we really want to attempt to repair avoidable psychological damage that prevents people from functioning effectively and finding gainful employment? Many of these folks will end up in the US eventually. By making it harder to function, we turn them into social burdens. Our tax dollars will have to cover the survival mechanisms for those not resilient enough to recover on their own.

It’s fiscally unsound and wrecking the economy

Jailing immigrants seeking asylum is expensive, with taxpayer costs of up to $585 per family per night. It is far cheaper to provide humane living conditions, assist in finding job and housing, and create a new and grateful productive class of future citizens.

Also, the many industries that rely on immigrant labor are at risk. Agriculture has been particularly hard hit, with crops rotting in the fields because workers are not available to harvest them. If we want food to eat, we have to stop terrorizing immigrant farmworkers.

It puts the US in violation of international law as well as our own constitution

The path the US is taking is in gross violation of various human rights charters, UN regulations, and our own constitutional requirements for due process. Imagine the consequences to business, for instance, if organizations in other firms because the US is guilty of crimes against humanity. It has happened to other countries and it could happen to us. There should be a massive outcry from business about the risks of this policy.

It positions the US as an unworthy partner for joint projects with other governments and businesses

The US has become a rogue state, blowing away trust on a host of issues, from the Paris Accord to the G7 Agreement. Now, other governments may face pressure from their own constituents not to do business with abusive governments, just as economically and organizationally isolating South Africa forced that country to get rid of apartheid.

A Few More Bible Quotes Mr. Sessions May Want to Study

On the importance of family:

8 Anyone who does not provide for their relatives, and especially for their own household, has denied the faith and is worse than an unbeliever.
—1 Timothy 5:8
3 Children are a heritage from the LORD, offspring a reward from him. 
4 Like arrows in the hands of a warrior are children born in one’s youth. 
5 Blessed is the man whose quiver is full of them. They will not be put to shame when they contend with their opponents in court.
—Psalm 127:3-5
15 She gets up while it is still night; she provides food for her family and portions for her female servants. 
16 She considers a field and buys it; out of her earnings she plants a vineyard. 
17 She sets about her work vigorously; her arms are strong for her tasks.
—Proverbs 31:15-17

On immigrants’ place in society

21 “Do not mistreat or oppress a foreigner, for you were foreigners in Egypt.
—Exodus 22:21
35 For I was hungry and you gave me something to eat, I was thirsty and you gave me something to drink, I was a stranger and you invited me in,
—Matthew 25:35
32 but no stranger had to spend the night in the street, for my door was always open to the traveler
—Job 31:32
35 “ ‘If any of your fellow Israelites become poor and are unable to support themselves among you, help them as you would a foreigner and stranger, so they can continue to live among you.
—Leviticus 25:35

On justice in the face of oppression

Numerous quotes—see https://www.biblestudytools.com/search/?s=bibles&q=oppressed&t=niv&c=all and https://www.biblestudytools.com/search/?s=bibles&q=justice%2C+justice&t=niv&c=all

On human dignity

Numerous quotes at https://www.openbible.info/topics/human_dignity

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By Posted on Posted in Abundance and Prosperity, Democracy, Energy & Sustainability, Environment, Ethics in Government, Ethics-International, People Helping People, Politics, poverty, Social and Economic Justice Tagged with , , , , , ,

A remarkable document came out of the G7 summit. It’s a blueprint for creating a just, fair, and environmentally viable world. Leaders of the world’s most powerful industrial economies are coming together in unity and releasing a document that I agree with almost all of. Among other things, the G7 Charlevoix  Declaration:

  • Affirms the rights of minorities (including indigenous people) and women
  • Positively addresses the conflict between Israel and Palestine, tension around Korea and Iran, Russian power grabs, and even the misery inflicted by Daesh (a/k/a the Islamic State)
  • Calls for worker protections
  • Promotes sustainable and democratic health care, economic growth, and even tax structures that benefit all
  • Has strong language urging protection of the earth and its resources

Really, the only place where I have concerns is in the endorsement of “WTO-consistent” trade policies. My understanding is that some of the World Trade Organization’s policies abrogate citizens’ and countries’ rights, including the right to enforce strict environmental and labor laws, allowing companies to sue if they find these laws burdensome. However, the citation above is almost 20 years old, and more recent documents from the WTO itself deny that claim.

With nearly 50 years as an activist, I find it utterly amazing that the “Leaders of the Free World” can agree on a document of such scope. We could actually call it revolutionary. The leaders of nations–and, in other forums, many leaders of major corporations–are agreeing to a manifesto of people’s and planetary rights. I’m not really used to having them on my side.

This photo released by the German government sums up the US president's attitude.
This photo released by the German government sums up the US president’s attitude.

And of course, the fly in the ointment was the disgraceful behavior of the “world leader” who happens to be in charge of my own country right now. The barrage of in-person pouts and Twitter nastygrams including repudiating the statement he signed make me embarrassed once again that this cruel, mean-spirited, and incompetent person supposedly represents me. Sigh!

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By Posted on Posted in Branding, Business Ethics, Consumer Issues, Democracy, General Commentary, language, Marketing Techniques and Philosophies, Psychology, Transparency vs. Secrecy Tagged with , , ,

Guest post by Tamsen Webster

M&Ms, with blue ones
M&Ms, with blue ones

Back in 1995, I cast a vote that had long-lasting consequences. We all did.

I’m speaking, of course, of the vote to add the color blue to M&Ms. Looking back, I realize now that it was the Brexit of candy votes.

But let me back up. For most of my childhood, M&Ms were as colorfully bland and reassuring as a 1970s kitchen.

Just dark brown, tan, orange, yellow and green. No red. Those caused cancer.

But by the time the 90s rolled around, America was in full 70s rejection mode, and M&Ms decided it was time to add a new color to the fabled mix.

And we got to vote on what it would be: pink, purple, or blue.

It wasn’t much of a decision, really: pink or purple clearly didn’t “go” with the rest of that harvest goal palette. I mean, really.

And so blue won in a landslide.

But the day they made that announcement, they told us something they hadn’t told us before: this “new color” was going to… replace… TAN.

And all of a sudden, this silly little vote had real consequences (as far as candy colors go, at least). And I didn’t like those consequences.

And I really didn’t like that I didn’t know about this whole “sacrificial tan” thing ahead of time.

I have no idea what the real reason was for M&M’s leadership to sacrifice tan. But whatever the reason, apparently it was a decision they made BEFORE they announced the results of the vote… and likely before they even decided to have a vote at all… because they had already decided to get rid of tan.

And yes, one of the truths of leadership is that sometimes there are these binary either/or choices we have to make in order to make a successful change. Opening a new office here means not opening one there. Hiring this person means not hiring that one.

But binary choices aren’t the problem. The real problem is when a binary choice isn’t presented as one. When we don’t give people full information about the change they’re about to make.

Why? Because we — all of us — are not rational decision makers, we are rationalizing decision makers.

We make decisions based on how we feel in the moment… and then we go back and think about them.

Which means, no matter how good you may make a decision feel in the moment, once people start really thinking about it, those once-happy, once-accepting people… aren’t.

Because they’ll feel manipulated, not led. And every time they do, they’ll be just a little less willing to trust the next change you put in front of them.

Do it enough? And you’ve lost your ability to lead change entirely.

So what can we do?

In the case of M&Ms, one single line might have made the difference between me happily eating blue M&Ms and my carrying the torch for tan all these years…

Here it is: “We’ve decided it’s time to replace tan…but, now you can help us decide what color we add next.” It’s a small addition, but a critical one, because it shows both sides of the choice. And we can only fully embrace change when we fully understand it.

So, if you’re a leader or manager, don’t shy away from the truth. Tell it. And where possible, give people real options to choose from. I know the “real options” part isn’t always possible — that’s back to the hard truths of leadership.

But even telling people that helps them better understand a change, because they’ll better understand where you’re coming from. Either way, the change will be more successful as a result.

So do it for that. Or do it for them.

Or just do it for tan.

#teamtan

 

Tamsen Webber is Founder and Chief Idea Whisperer, Find the Red Thread
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By Posted on Posted in Peace and War, Politics, Shel's Personal Life Tagged with , , ,

I am one who thinks Donald Trump is the worst thing to happen to the United States of America in my lifetime, maybe in history. He has wrapped his presidency in–and pushed the country’s culture toward–bullying, bigotry, broken promises, and baksheesh (money corruption). He has no grasp of policy and seems to be governed (and governing) by whim. He takes a scary number of memes from the Nazis. He appoints people who are ruthless, openly corrupt, and bent on sabotaging all the progress of the past 80+ years. I’ve marched in the streets opposing his policies dozens of times since he was elected.

Climate marchers in front of Trump Hotel, Washington DC 4-29-17 (photo by Shel Horowitz)
Climate marchers in front of Trump Hotel, Washington DC 4-29-17 (Clamshell Alliance’s spiritual heirs)

Yet, unlike some Democrats–it’s not just Republicans who can put building their party ahead of building their country and their planet–I publicly congratulate him for agreeing to the summit with Kim Jong Un, and I pledge to publicly congratulate him if some genuine good comes out of it. We have to talk with our enemies to make peace with them. I’d like to see a similar summit with the Iranians.

Much as I’d be thrilled if it happens, my expectations of something great occurring at this meeting are low. I’m expecting these two dangerous madmen to shout and grandstand and at best not accomplish anything, at worst, push us closer to nuclear war. Go ahead, Donald, make my day: prove me wrong!

[Postscript, June 12, 2018]. I have just seen the declaration issued by the US and North Korea following the summit. While the accord is very weak on specifics, I think it’s a strong first step. It might even be the first actual good thing of the DT presidency. As a statement of intent, it is eloquent. Now of course we have to see how it’s implemented and whether it’s more than hollow rhetoric. Anyway, I am keeping my promise and praising this agreement. It’s more than any other president has accomplished on North Korea. But it’s only the first step in a long process.

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By Posted on Posted in Abundance and Prosperity, Psychology, Shel's Personal Life Tagged with , , , , , ,

Copywriter Bob Bly, who is never afraid to be a contrarian, posted this to his Facebook page:

In his book “The Science of Getting Rich,” Wallace D. Wattles writes, “It is not possible to live a really complete or successful life unless one is rich. No person can rise to his greatest possible height in talent or soul development unless he has plenty of money.” Is the author spot on? Or is this just “Wattles twaddle”?

He’s getting lots of interesting answers, including many from people who find truth in Wattles’s statement. If you’ve read my work over the years, you won’t be surprised by my answer:

Ridiculous! Did Mother Teresa, Gandhi, and thousands of other world-changers not have a “complete or successful life”?

Mother Teresa (with Sri Chinmoy)
Mother
Teresa (with
Sri Chinmoy)

I personally have economic comfort but have never chased material wealth. My life is full of blessings and I don’t really care if the cars my wife and I drive are from 2004 (bought new) and 2005 (used). I have zero need to flaunt fancy possessions. I have love in my life, a beautiful place to live, a warm and vibrant circle of community that includes not only friendships but art, music, books, dancing, great food, and many other blessings. THESE are the measurements I use for personal wealth–not my bank account.

After all, beyond what I listed in my response, I live in Paradise, spend time outdoors every day, see more cultural events and travel to more places than many of my friends with much larger bank balances, can afford the occasional splurge or emergency purchase, do work that is deeply meaningful and fulfilling.

I live in an abundance mentality, and I don’t really worry about prosperity. Prosperity is simply a means to an end. Abundant blessings are that end.

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By Posted on Posted in Abundance and Prosperity, General Commentary, language, media-general, Shel's Personal Life Tagged with , , , , ,

My mom told me often that I taught myself to read at age 3 by sounding out stuff on cereal boxes, mayonnaise jars, etc. And to this day, I read packaging, ads, tracts…whatever is lying around. She also told me that I was extremely frustrated that I couldn’t get a New York Public Library (NYPL) card until I could write my name, which took another two years after I learned to read. She had to take books out for me on her card. I have no memory of either of these things. But I do remember that I was reading fluently by the beginning of first grade. At age 60, I’m still grateful to my first grade teacher, who sat me in the back of the room with a 4th grade geography textbook while she inflicted Sally, Dick, and Jane on the rest of the class (and I still love geography).

A child reading. Photo by Julia Freeman-Woolpert, freeimages.com
A child reading. Photo by Julia Freeman-Woolpert, freeimages.com

Much later, I met my wife, novelist and poet D. Dina Friedman, at a poetry reading in Greenwich Village

I was skeptical of Mom’s claims about me until we discovered when my son was 2 and some months that he could tell words like wax, fax, and max apart, visually, because my daughter had sat him down and taught him. He was not an early reader but obviously could have been if it had been a priority. He was (and still is at 25) focused on music. We started reading to our kids when they were infants. My daughter, gluten-free/vegetarian gourmet food blogger Alana Horowitz Friedman and her husband are both avid readers, too.

Mom was like that too. Once they lifted the old limit of eight books at a time, she would go to the local NYPL branch every two weeks with a SHOPPING CART, fill it with books, and wheel it the mile back to our house. She had a long commute to Manhattan via express bus and that’s where she did much of her reading.

I’m still a voracious reader. Books have opened up my mind to such incredible richness of thought and emotion. Much of my thinking on everything from nonviolent social change to green business success comes from processing and extrapolating on what I read to come up with something new. The world is a much more interesting place to me because of writers like Dave Dellinger, Gandhi, and Gene Sharp’s writings about nonviolence, and Amory Lovins, Janine Benyus, and William McDonough on the green business side.

But a few years ago, I realized that while I made time in my busy life for nonfiction, I didn’t do enough pleasure reading. I started making sure I read at least five minutes a day of a book that had nothing to do with work.

Of course, five minutes was nowhere near enough if I was into a good book. I found all sorts of nooks and crannies in my day to read. And then I decided to get a lot more exercise. Much of that is on an indoor stationary bicycle: a perfect place to read! Typically, I start my first shift of the day with a poem, then ten minutes of nonfiction and ten minutes of fiction or memoir. If I’m biking 20 minutes, that’s my whole shift. If (more typically) I’m doing 30 minutes, I often spend the remaining 10 checking Facebook from my phone, because I have to make time in my life for social media, too.

With most of it on the exercise bike, I’m actually reading more than 80 books a year!

Some vast number of people never read another book after college. They’re cheating themselves. Make time in your own life for this great pleasure!

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By Posted on Posted in Abundance and Prosperity, Business-general, Consumer Issues, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, language, Marketing Techniques and Philosophies, Marketing Trends/News, Psychology Tagged with , , , , , , , , , , , ,
Social-good products like this solar-powered LED lamp make a difference AND a profit
Social-good products like this solar-powered LED lamp make a difference AND a profit

Too often, businesses think of sustainability as a “have to” instead of a “delighted to.” Let’s change that attitude! Here are three among many reasons why business leaders should be thrilled to embrace deep sustainability:

  1. The powerful business case. More and more stakeholders are demanding that the companies they patronize address wider environmental and social issues; those who fail to do this are starting to lose market share. Not only that, but going green the RIGHT way can substantially lower costs of energy, raw materials, and other goods while building in customer loyalty and tolerance for higher prices. To say it another way, greening your company can significantly up profitability! Companies in the Fortune 500 figured this out some years ago. Pretty much all of them have sustainability departments (under various names) and have made huge progress in the past decade. Of course, we still have a long way to go. But many smaller companies are resistant. Because they see expenses, not income streams, they dig in with their old, inefficient ways. But certainly, the low-hanging fruit–taking the steps with quick payback–increases profitability directly, by raising income and lowering costs.
  2. The ability to market sustainable goods, services, and processes to three different types of consumer: the Deep Green, who makes purchasing decisions contingent on social responsibility; the Lazy Green, who will do the right thing if it’s convenient; and the Nongreen, who is indifferent or even hostile to a sustainability agenda, but who will happily buy green products and services if they are positioned as superior (more comfortable, more durable, less toxic, etc.). Of course, these three kinds of customers need three different sets of marketing messages–something many green companies don’t understand, and thus leave a lot of money on the table.
  3. The power of business to go beyond sustainability—to regenerativity. To actually make things better: identify/create/market *profitable* offerings that turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance. Lifting people out of poverty (and creating new markets), ending war, solving climate change as ways to make money: how cool is that?

I’ve spent the last several years studying this trend and have written an award-winning book, Guerrilla Marketing to Heal the World, that shows how in detail. It’s been endorsed by over 50 business and environmental leaders, including Seth Godin and Chicken Soup for the Soul’s Jack Canfield. You can learn more at the Guerrilla Marketing to Heal the World page at GoingBeyondSustainability.com (I think it’s by far the best of my 10 books, several of which have won awards or been translated and republished in other countries).

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