Here’s a letter I wrote to US Cabinet Secretaries Tillerson, Perry, and Pruitt (State, Energy, EPA), and to Massachusetts Governor Charlie Baker (with a different subject line). Please write your own letter. You are welcome to model mine. Click to send an email directly to Pruitt and Perry and link to Tillerson’s contact form.

"I wrote a letter to the US government" (picture of handwriting)
“I wrote a letter to the US government”

As a business owner, I ask that you maintain the US’s role in the Paris Climate Accord. The Paris Accord marks a wonderful opportunity for American business to make headway against the widespread perception that European businesses are more environmentally focused. American businesses cannot win back the international market share they’ve lost to environmentally forward-thinking European companies if our own government is seen as sabotaging progress. It would not even shock me if, should the US pull out, activists start organizing boycotts on all US-based companies. Boycotts like this are economically disastrous for the US, just as similar boycotts created enormous pressure on South Africa during the apartheid years and are now beginning to affect the economy of Israel over its presence in Palestinian territories.

I am a consultant to green and social change companies, and I see the positive bottom-line impacts of meeting or exceeding climate goals over and over again. Industries have found that climate mitigation, done right, lowers costs and boosts revenues, thus increasing profitability. I recently attended a conference with speakers from Nestlé, IBM, Google, Pirelli, Coca-Cola, Paypal, clothing manufacturer VFC, and many other global corporations, and the message from every speaker was about the bottom-line benefit of greening their company. This is why companies as diverse as Monsanto, Intel, Dupont and General Mills are among the 1000 companies that signed a public letter this winter urging the US to stay in the Paris agreement.

Progress on climate will also have beneficial effects in the wallets of ordinary Americans–because it will improve health. Reducing asthma and other carbon-related diseases means more discretionary spending and thus an economic boost.

Finally, the long-term picture of addressing climate change in a meaningful way means the creation of hundreds of thousands of new jobs in the energy, manufacturing, and agriculture/food sectors as well as a more livable world for our children and grandchildren. If anything, the Paris targets should be seen as a starting point. And if the US embraces this fully and uses its technological leadership, it will create market opportunities around the world for US companies selling the technologies to make this transition.

Sincerely,

Shel Horowitz – “The Transformpreneur”(sm)
________________________________________________
Watch (and please share) my TEDx Talk,
“Impossible is a Dare: Business for a Better World”
https://www.ted.com/tedx/events/11809

Contact me to bake in profitability while addressing hunger,
poverty, war, and catastrophic climate change

Twitter: @shelhorowitz

* First business ever to be Green America Gold Certified
* Inducted into the National Environmental Hall of Fame

https://goingbeyondsustainability.com
https://transformpreneur.com
mailto:shel@greenandprofitable.com * 413-586-2388
Award-winning, best-selling author of 10 books. Latest:
Guerrilla Marketing to Heal the World (co-authored with Jay Conrad Levinson)

_____________________________________________

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If you missed Part 1, read it here, and then follow the links to Parts 2, 3, and 4.

Chernobyl and Fukushima

Chernobyl rendered a big swath of Ukraine uninhabitable. While a few more travelers are gaining permission to enter the dead zone, nobody lives there, and nothing you’d want to eat grows there.

After that disaster, the nuclear industry experienced a long series of accidents that could have been very serious, but were contained.

Then came Fukushima.

While it wasn’t nearly as destructive as Chernobyl, it still contaminated a 11,500-square-mile area and required the permanent evacuation of 230 square miles (evicting—and causing massive economic loss to—159,128 people). Much agricultural land had to be abandoned. Japan shut of most of its nukes for several years, causing great economic stress and forcing more intensive use of carbon fuels to replace the lost energy in a hurry.

And the world discovered that nuclear power plants, which are usually located next to water for cooling purposes, are not designed to withstand a significant flood.

I had written my first book about why nuclear power makes no sense, published all the way back in 1980. Following Fukushima, a Japanese publisher tracked me down and asked about bringing it back into print. I researched and wrote ten-page update that convinced me that nuclear power is still an absolutely terrible technology. If you’d like a copy, please download at https://greenandprofitable.com/why-nuclear-still-makes-no-sense/

 

Zombie Nukes are Back from the Dead

The safe energy movement made nuclear energy too expensive economically and politically for many years. But all of a sudden, the zombie power plants are back from the dead.

The two-reactor Watts-Bar plant in Tennessee was permitted back in 1973, but even more than most nukes, it was plagued by delays. Unit 1 took 23 years, going on-grid in 1996. Unit 2 took another 20 years, going online in late 2016. No US nuclear plants went online between those two dates. And meanwhile, these plants use obsolete, unsafe, 1970s design—a frightening specter.

A newer design, the Westinghouse AP1000, was selected for the two double reactors permitted during the George W. Bush years in Georgia and South Carolina. The idea was to prefabricate much of the reactor and thus shave time and costs. Instead, however, the plants have faced delays of many years, massive cost overruns, safety crises, and the resulting bankruptcy of Westinghouse (and near-collapse of parent company Toshiba).

The crazy thing is this: never mind the safety issues, the citizen opposition, or all the other stuff—why would anyone want to tie up billions of dollars for a decade or more constructing an n-plant that will never be economically competitive, uses unproven technology, and generates enormous opposition? There are very good market-based reasons why the US nuclear industry shriveled up after Three Mile Island. It’s hard to imagine any sane company or investors going there.

 

The Carbon-Friendly Magic Bullet Myth

The last several years, some environmentalists have embraced nuclear because they think it’s a big step forward on the path to a low-carbon planetary diet.

But they’re wearing blinders:

  1. Why do we want to reduce our carbon footprint? To protect the earth! Ask people who used to live near Chernobyl or Fukushima and were forced to evacuate if they think nuclear protects the earth.
  2. It takes over a decade to get a nuclear plant built and generating power—and that’s when everything goes smoothly (which is almost never, as we’ve seen). Climate change is an emergency and we can’t wait decades to solve it.
  3. We can lower that carbon a lot faster by investing in true green solutions. Rocky Mountain Institute’s Amory Lovins notes that dollars invested in conservation and renewables will reduce carbon up to 10 times as effectively and 40 times faster than dollars invested in nuclear. I quote his figures in some depth on Page 10 of the Fukushima update.
  4. Nuclear has quite a bit more carbon impact than most people realize. Every step in the process other than actually running the fuel through the reactor—and there at least eight other steps—adds to the carbon footprint (and consumes fuel, too): mining, milling, transportation, processing, building the reactor and the massive concrete containment vessel, removing the spent fuel, storing it for 250,000 years, etc. (It’s still less than fossil fuel, but it’s far from zero.)

 

The “Gen 4 Will Be Safe” Myth

The thorium and pebble-bed technologies do look better than the old boiling-water or pressurized-water designs, from my non-scientist/informed layperson’s perspective. BUT they are untested. And they will also take at best more than 20 years to come online, if all goes well (and history indicates that I probably won’t).

We know this: the Generation II nukes were supposed to be much safer than the Generation I plants, even though they were rated to generate up to 10 times as much electricity, and thus were built much more massively, with more things to go wrong. Gen II plants failed at Fukushima. A Gen II plant came close to failing several times at Vermont Yankee. Even when that plant was new, its safety report to the federal government was extremely disturbing, going on to document incidents for many pages within the first year.

Cooling tower failure, Vermont Yankee
Vermont Yankee cooling tower fails, 2008. Photo by ISC ALC, Creative Commons license

The European Commission claimed at the time I wrote the update that Generation IV are the first nukes to be built with public safety integrated from the beginning. That creates yet another reason to shut down all the Gen I, II, and III plants (which are aging, going brittle, and increasing the danger to us)—and second, makes me wonder if in 20 years, after some of these plants have gone online and experienced catastrophic failures, if some scientists won’t be spouting similar rhetoric about Generation VI or VIII plants being the first to really be safe. The needle keeps moving on nuclear safety, as each previous reactor technology starts to fail.

Interestingly, the link I used in my post-Fukushima update now redirects to a page that does not make this claim, and in May, 2017, I couldn’t find anything about safety being built in to the new reactor designs anywhere on the organization’s website.

 

Lessons for Today’s Movements

We’d need a whole book to cover all the lessons today’s activists can bring back from the Clamshell experience. Here are a few of my favorites:

  • Don’t just be against things; propose and organize for positive alternatives—and incorporate this in the framing you offer the media, the public, and to your opponents
  • Remember not just your short-term goals but also the ultimate goals. Clam had a short-term goal of stopping the plant and a medium-term goal of stopping nuclear power nationally and globally. But Clamshell also had positive long-term goals. On energy, the goal was not simply to build a non-nuclear power plant but to power society through a variety of clean and renewable technologies—and on process, to move the whole society in a more democratic inclusive direction
  • Organizing works best when you find ways of bringing the issues to the unconvinced—while not neglecting the deeply committed
  • You can find allies where you weren’t expecting to
  • When organizing people through active nonviolence, it will be much easier to win people over to your side; if you switch to violence, you’ll lose much of your natural constituency and your work will be harder
  • Enforcing a rule that participants must be trained for actions with personal risk (such as arrests or physical harm) is a very good idea
  • Agree on a governance structure, and stick to it (unless you get the whole group’s agreement to change it)
  • Perhaps most important of all—understand that whether most of your movement believe you can win or believe you will fail, you’re probably right. Come in with the attitude that you WILL succeed, and the chances of succeeding become much higher. Stress this in all your outreach. Phrase things positively but realistically; don’t promise overnight results you can’t achieve. Emphasize that your fight is a long-term struggle, and publicly celebrate every small victory along the way.
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Part 4 of a series of reminiscences of the April 30/May 1, 1977 occupation at the Seabrook, NH nuclear power plant construction site, and its aftermath. If you missed Part 1, read it here, and then follow the links to Parts 2 and 3.

How Clamshell Changed the Consensus on Nuclear Safety

Remember the Three Mile Island (TMI) nuclear accident near Harrisburg, Pennsylvania, in March 1979? How about Chernobyl in the Ukraine, 1986, or Fukushima, Japan, 2011?

Of course you know about these three accidents. They received extensive news coverage at the time, and now they’re part of our history.

But unless you’re actively involved in the safe energy movement, you probably never heard of the near disasters at the Enrico Fermi breeder reactor in Michigan in 1966, or the one at Brown’s Ferry, Alabama, in 1975. These were at least as serious as TMI. In fact, there have been at least 100 potentially devastating nuclear accidents since humans began harnessing “the peaceful atom” to generate electricity.

But one important thing had changed between 1975 and 1979. By the time of TMI, nuclear power safety questions had become newsworthy. Why were they suddenly newsworthy? We can’t know the answer for certain, but I’d say the odds are very good that it was because of Clamshell and the national citizen action movement it sparked. Those efforts caused a lot more people to learn about nuclear power, and to become scared, and to take action, which inspired more people, etc.

In other words, the 1414 of us who got arrested, and the roughly 600 involved supporters who kept the lines of communication open between those of us inside and the wider world, made a difference not just in the immediate struggle but in the national consciousness. We uncorked the bottle with our questioning and our very public action, and once that bottle was uncorked, the magic spread. As a country, we learned to question the authority of nuclear utilities and of the regulators who granted them permission. We learned that the system was not protecting us. We made the issue of nuclear safety important enough to the media that they reported immediately on what was happening at TMI, Chernobyl, and Fukushima.

Even the Nuclear Regulatory Commission admits this. Tom Wellock, a historian there, told the Boston Globe,

What happened with the Clamshell Alliance at Seabrook is that it really nationalized consciousness about nuclear power and inspired similar groups around the country. Their influence on policy-makers certainly mattered.

Rebecca Solnit notes, “Sixty-six nuclear power plants were cancelled in the wake of Clamshell.”

And Harvey Wasserman, one of the safe energy movement’s early activists and chroniclers, noted in 2007 that the protests led to an important secondary impact:

Inspired in part by the protests, Jane Fonda and Michael Douglas’s China Syndrome, happened to open in theaters just as TMI went to the brink. The industry took the double body blow of a terrifying disaster and a Hollywood blockbuster.

What Clamshell Changed About Later Activism (Occupy, DT resistance, Sugar Shack Alliance, etc.)

Organizationally, Clamshell Alliance provided many lessons to later social change struggles. Nonviolent resistance in the US—the iconic strategy of the Civil Rights movement—had been fairly dormant since the US military pulled out of Vietnam in 1975. Clam revived it, and our spiritual younger siblings around the country like the Abalone Alliance in California and the Sunflower Alliance in Kansas spread it far and wide.

Interestingly, a group of disillusioned protestors, impatient with the slowness of nonviolent struggle, formed the Coalition for Direct Action at Seabrook in 1979—a group willing to use property destruction and to physically battle with law enforcement. CDAS’s actions were failures, serving mostly to discredit the protestors in the eyes of some locals—a failure that would be repeated in “The Battle in Seattle,” a protest against the World Trade Organization in 1999 where the small number of violent protestors dominated the media coverage and alienated many people.

Later struggles, such as Tiananmen Square and Arab Spring, returned to committed, principled nonviolence. This was also much in evidence in the South African struggle against its apartheid government in the 1980s (though not all elements were nonviolent).

Many movements in this current decade of the 2010s built directly on Clamshell’s process and tactics: Occupy, the stop-fossil-fuel-pipelines struggle (including Standing Rock), and the intersectional movement of resistance against the Trump administration.

Occupy’s ultra-democratic process no-leader, with innovations such as using a human chorus as a microphone to repeat a statement so others could hear, would probably never have evolved if it weren’t for the process innovations of Clam.

From that article by Rebecca Solnit linked above:

Their spirit and their creative new approach inspired activists around the country and helped generate a movement…Clamshell Alliance and many of the antinuclear groups that followed developed non-hierarchical, direct-democracy methods of organizing since used by activists and movements throughout the U.S. and beyond, including Occupy Wall Street, whose consensus-based general assemblies owed a lot to a bunch of hippies no one remembers.

Pipeline opponents took many leaves from Clamshell’s playbook, including naming their resistance groups. For example, the name of the Sugar Shack Alliance near me, contesting pipelines across Massachusetts, Connecticut, and New Hampshire, reminds us that gas and oil pipelines threaten the maple sugaring industry—as does the severe climate change that fossil fuel infrastructure enables. Members pledge to train in nonviolent resistance and its code of conduct (click Nonviolence Training on the group’s home page) is almost identical to Clamshell’s 40 years earlier. In fact, just this week, 18 people were arrested at a Sugar Shack Alliance sit-in to protect trees in Otis (MA) State Forest that the pipeline company had gotten federal permission to cut down (in violation of state law). Meanwhile, in North Dakota, Water Protectors at Standing Rock opposed to a different pipeline waged a months-long occupation combining Native American spirituality and deep nonviolence in the face of serious repression.

And the post-election resistance understands the power of multiple sustained actions and on addressing multiple issues and constituencies while focusing on a more targeted immediate goal. It’s exciting to see these movements (and to participate in some).

Activists for a Lifetime

Clam not only changed the landscape in terms of resistance to nuclear power, but also changed the lives of many (perhaps all) who were involved. Over the years, I’ve constantly discovered that many people who were doing some of the best organizing work in sector after sector turn out to be Clamshell alumni. And as I prepare to attend a Clamshell reunion this weekend, I look at the list of attenders (and their email signatures) and I see that lots of them are still deeply involved in social change (as I am). I was one of the younger Clams, so many of these folks are well into their 60s and beyond.

My own life was impacted in lots of ways. One of those was my decision to live in an intentional community populated heavily with Clam veterans steeped in nonviolence theory and practice—the group that had developed the small-to-large consensus process, in fact. I lived at the Philadelphia Life Center in 1980-81, and learned much about meeting process, social change theory, and how personal growth can integrate with organizing.

A second was Save the Mountain, the movement I founded in 1999 (and devoted more than a year of volunteer time to) that saved our local mountain. I used many tools I’d learned at Seabrook and in that later nonviolent activist community.

Climate marchers in front of Trump Hotel, Washington DC 4-29-17 (Clamshell Alliance's spiritual heirs)
Climate marchers in front of Trump Hotel, Washington DC 4-29-17 (Clamshell Alliance’s spiritual heirs)

More recently, starting in 2013, I’ve focused my career on combining both marketing and community organizing to achieve social change and environmental justice: leveraging the business community to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance—not through guilt and shame, but harnessing enlightened self-interest. Among other things, this involves helping businesses develop and market profitable products and services that directly address these goals.

Nuclear’s Deep Sleep (only 1/10 of Nixon’s goal)

The final impact I want to discuss (there were others) was the end of the industry’s dream. Richard Nixon called for 1000 nuclear plants in the US; it topped out at 112 and is now at 99 or 100. And nuclear power plant construction ground to a nearly complete halt for decades. After 1996, the next new commercial reactor in the US only went online in 2016. Four are under construction in Georgia and South Carolina, but these have been plagued by cost overruns, delays, manufacturing issues, and horrible economics including a bankruptcy by the reactor designer, Westinghouse, directly related to these projects; experts predict that they will never go online. Meanwhile, several plants including Vermont Yankee won a license extension from the NRC only to close just a few years later.

This series will wrap up with Part 5, on the current state of nuclear power and how the safe energy movement can organize to block a “zombie nuclear return from the dead.” Stay tuned!

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Part 3: Inside the Armories

Part 3 of a series of reminiscences of the April 30/May 1, 1977 occupation at the Seabrook, NH nuclear power plant construction site, and its aftermath. If you missed Part 1, read it hereAt the bottom of that page, you’ll find a link to Part 2, and at the bottom of Part 2, a link back here.

In Manchester at least, we were all held in one big room. Each affinity group had an area, and we kept our own areas clean. All the poles that held up the ceiling were numbered, so we had an easy system to identify our locations within the large floor.

Small-to-Large-Group Consensus Decisions

Have you ever tried to get even 70 people to agree on anything? Even with 700 people in the Manchester Armory, we maintained a commitment to consensus; we did not move forward organizationally until everyone was OK with the decision. That didn’t mean everyone was in total agreement, but it did mean that the people who preferred another choice were OK with going forward after their concerns were heard. We had numerous decision-making meetings about strategy, about the roles of our support people on the outside, and about how we were being presented to the world. And consistently, we were able to reach rapid consensus.

How? By using hubs and spokes on top of the affinity group structure: Each affinity group selected a spokesperson to represent our views to a circle of spokespeople. The representative was not empowered to make decisions on our behalf, but to express our views and bring the views of other groups back to the affinity hubs to discuss whatever issues those other groups’ spokespeople had brought up.

Over and over, this structure, which sounds cumbersome and slow from a distance, proved to work well and work quickly. We settled even the most complex decisions through consensus, and that consensus was always achieved within two hours or less—sometimes just a few minutes. And because every issue or concern was explored, and we only implemented after no one was blocking, the decisions we reached carried weight and took root smoothly and rapidly; no one was trying to sabotage them, because we all felt ownership of the process.

Creating a Learning Community

Another exciting piece was the way we took advantage of our time together in a confined empty space to teach and learn from each other. You could call it “University Within Walls.”

Detainees offered a myriad of workshops around energy issues, green living/self-sufficiency, creating inclusive and active communities, environmental justice, and social change. All of us had expertise in something, and many were willing to share their knowledge. Some of the offerings, as I remember them:

  • Nonviolence theory and practice
  • Understanding the mechanics of—and problems with—nuclear power
  • Building quick, cheap and easy do-it-yourself alternative energy projects
  • Organic food production and preparation
  • Organizing and fundraising skills
  • How to get media coverage
  • Strategy of social change
  • Meeting facilitation that works

Workshop leaders would put up notices or announce sessions at meetings, including the nearest pole number.

From what I could see, it looked like nearly all the detainees were taking advantage of this opportunity, so almost all of us emerged from our incarceration with more knowledge and better skills. And from what I heard afterward, similar education was happening in the other armories. This is probably one reason why so many Clamshell Alliance folks have remained involved in social change all these decades later.

Reaching Past the Choir

A few days into our incarceration, some of us started realizing that we had a captive audience for our message: the young National Guard reservists called up to ensure security and order. Since we were all trained in nonviolence and a pretty orderly group—other than two detainees who sneaked out, made a run to the nearest Haagen Dazs, and were re-arrested bringing back ice cream to share—they didn’t have a lot to do.

Unlike these National guardsmen of 1852, our primitive accommodations inside the armories included indoor plumbing. Picture credit: New York Public Library Digital Collections
Unlike these National Guardsmen of 1852, our primitive accommodations inside the armories included indoor plumbing. Picture credit: New York Public Library Digital Collections

So a lot of us started hanging out with the Guardsmen (I don’t remember any women in uniform) and chatting them up. We asked some questions about what being in the Guard was like, what they liked to do in their spare time—and what they knew and felt about nuclear power and our protest.

Clamshell was deep in the counterculture, with new ways to make decisions, a willingness to challenge any authority, and the scruffy hippie look of 1970s activism. Yet, among this very non-counterculture audience, we found most of them open to talking, and some of them open to changing their positions. As Rolling Stone described it back then, “But the prisoners hung on, politicizing their jailers, the guardsmen, whom they treated as friends.

For me, that was the only the second time I’d reached across to people I saw as “on the other side.” The first was at a peace demonstration at Wright-Patterson Air Force Base in Ohio, a couple of years earlier. It had felt like a revolutionary act, humanizing each other and finding places of commonality while defusing tension. Since then, it’s been a part of my social change toolkit.

Part 4 will look at what Clamshell and the Seabrook Occupation accomplished in the wider world, the ripples of impact we had that continue to this day.

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Found this list of 25 “Greenest Brands in America“—but frankly, I’m skeptical.

It’s based on reader votes. In any kind of reader popularity contest, the votes go to companies the most people are familiar with—or those whose marketers actively campaign and tell their fans to go vote for them.

Certainly, all these corporations have major environmental achievements; by now, every major corporation does. In fact, I attended a conference last month that focused on the profitability case for green action. Several of these 25 had speakers. I even moderated a panel that included Coca-Cola.

But this kind of survey pushes away the small companies with smaller followings but very green practices (Interface, Timberland, Patagonia, etc.) Only two such companies made the list: Tom’s of Maine and Ben & Jerry’s, and both are owned by much larger companies.

Patagonia's fish/mountain range-shaped logo
Patagonia’s fish/mountain range-shaped logo

I was also struck by three absences I would have expected to be there: Walmart, which has done more to green the supply chain and its own operations than any other player, but whose demographic doesn’t typically participate in sustainability surveys (and which has serious issues on other parts of the social entrepreneurship spectrum, especially on labor and supplier policies), Starbucks, which talks a great line to the right demographic, but whose practices don’t always mirror its rhetoric, and Whole Foods, whose entire mission intersects so well with green practices. Also kind of surprised to see Apple included. Either they’ve cleaned up their act or people give them more kudos than justified because their products are so cool and their fan base is so strong. To go from the Foxconn scandal to being named on a Top 25 list for green practices in just over two years is quite remarkable.

Even in surveys based on research, what you measure influences your conclusions. For example, Monsanto often wins data-driven corporate responsibility awards (and loves to brag about them), yet to many food activists, its policies are anything but responsible; they would call this award greenwashing.

 

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Are big protests a waste of time unless they’re part of an overall strategic plan? Nonviolent social change theorist George Lakey and I have been discussing this.

After my February post about Lakey’s idea that DT is creating enormous opportunities for social change workers, I got an interesting response from George (which I only just saw, thanks to a quirk in the WordPress interface). Please go read the original post and his response.

I believe my settings close comments after two weeks, and I couldn’t find a way to turn that off temporarily for this one post). So just to make sure there’s a way to keep the dialogue going, I’m posting my response here, as a new post, starting just below:

Marching at the Women's March on Washington with my wife and children
Marching at the Women’s March on Washington with my wife and children (from left: son-in-law Bobby, daughter Alana, wife Dina, me, son Rafael)

I agree with most of what you’d laid out here, George and certainly the key kernel that mass action makes the most sense as part of a well-thought-out and multidimensional campaign. And yet, I’m more optimistic than you about the power of a one-off mass action to build momentum for change. It has to be sustained, of course—but it can play a key role.

  • My own involvement with the Movement began because I attended a mass rally about Vietnam, at age 12 (1969). One of the speakers said something that was life-changing for me. But it was not until I was in high school that I began to realize that the real work of social change happened in the meetings to plan those marches, more than the marches themselves—and to participate as other than a drone showing up to other people’s events.
  • The reason all those no-nuke Alliances sprang up was because of what we did at Seabrook, a mass action.We inspired many other groups around the country to borrow our strategy, process, tactics, and even nomenclature, to organize affinity groups as we did, to educate about the issues around nuclear power and the safe-energy alternatives, and to be trained in nonviolent civil disobedience. And the reason we heard about Three Mile Island in the news two years later when we hadn’t heard about the earlier accidents at Enrico Fermi, Browns Ferry, and elsewhere was because of this national/international mass movement that started at Seabrook. It was having thousands at the site and 1414 arrested that pushed the issue into America’s consciousness. The first two Seabrook occupations almost a year earlier, much tinier, had almost no impact outside the local area.
  • Occupy could have been much stronger with leadership and goals, I agree. But still the movement had a great deal of impact. Like Clam, some of its process innovations have become part of the Movement. You talk about those turned off by Occupy, but what I saw was a generation of young people who moved from inaction, maybe even apathy, to deep, personal, and highly inconvenient action. They made sacrifices for social change. And I think a lot of them moved into actual organizing after the camps closed.
  • The recent Women’s March had very little strategy behind it but sparked the immediate and clear message that resistance is mainstream, that DT does not represent normal, and that oh yes, there was something we could do. And of course, it provided yet another opportunity for DT to make a fool of himself saying ridiculous things about the protests. I don’t remember another time when nonviolent protests unscrewed the legs of legitimacy from a government less than one day old. And again, a lot of folks who had never done anything political went from the march to the meetings. The thousands of hives of the resistance were enormously strengthened by that unstrategic mass event.

I’m glad you brought up the business community. This is where I have very strategically placed most of my own organizing in recent years: showing that business can create meaningful social change, not out of guilt and shame but out of enlightened self-interest: the profit motive. This is the subject of my 10th book, Guerrilla Marketing to Heal the World, as well as my “Impossible is a Dare” talks. It’s the opposite of mass organizing: small groups and even one-to-one conversations.

So yes, let’s incorporate big protests into a wider strategic view, as the Civil Rights organizers did. Let’s read Alinsky and Gene Sharp, MLK and Gandhi, Barbara Deming and Dorothy Day, and of course, George Lakey. Let’s study the successes AND weaknesses of all these movements including Occupy, BLM, and the current resistance. And lets create strategies that keep the needle moving, both publicly and behind the scenes, toward the world we want. Outside of my social change work through my business, I’ve been focusing my own parts of the resistance on the amazing opportunity to get people who haven’t been talking to each other not just talking but supporting and acting in solidarity. I see this work—and especially the chances for Jews and Muslims to work together in solidarity—as deeply strategic based on seizing the moment where a conversation is much easier to have under the lens of both groups being under threat.

PS: George, I apologize for the late reply. WordPress only showed me your waiting comment last night. I approved it immediately but wanted to bring my much clearer early-morning thinking to my response. [end of my quoted response]

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Have you seen the infamous Pepsi ad that’s been called “tone-deaf” by progressives, and which Pepsi pulled quickly? Before you read the rest of this post, please write your impression of it in the comments.

I watched the part of it shown on this segment of The View.

Protestor calls for unity
Protestor calls for unity

 

 

And I agree with Whoopi: the message is about inclusion.

Yes, it is co-opting the movement. Advertisements have always co-opted cultural memes. If you wear $60 torn jeans, you can thank the hippies and grunge-punks who wore their clothes to rattiness. For that matter, Bud commercials and Wheaties cereal boxes have been co-opting sports culture for decades (it feels like millennia).

I’m old enough to remember when hijab-wearing women and people of color and same-sex couples would not have been allowed anywhere near a commercial. What I see most of all is a message to DT that we are united in our diversity (and that includes the cops, who are actually our allies most of the time–and which the movement made a big mistake in automatically trashing in the 1960s).

I also agree with Whoopi that water is my preferred drink over any kind of soda.

That Pepsi was attacked to the point where they pulled the ad is much more shocking to me than the ad itself.

But I guess I shouldn’t be shocked. Here in the Blue Bubble, behind the “Tofu Curtain” (not a phrase I invented) in Massachusetts’ Hampshire/Franklin Counties—one of the bluest parts of a very liberal state—those accusations of “tone deaf” are all-too-familiar. Two among many examples:

  • A program in which cops in the schools did something sociable with the kids was kiboshed and the very progressive police chief (an out lesbian who was seen at Pride Day marches long before she became chief) was trashed as tone-deaf
  • Two towns over, several years ago, a production of “West Side Story” was canceled because some people thought the whole idea of the play was racist. I don’t know if they read the script or saw the movie, but to me, that movie makes a statement against racism, just like Twain’s Huckleberry Finn (which has also been criticized for racism, because it uses the N-word—even though it was written in the 19th century when that was the term used and the whole premise of the story is to show the absurdity and cruelty of racism)

It reminds me of the days when the left (my teenage self included) would practically canonize any extreme statement that happened to be made by a person of color or one who identified as any shade of LGBTQ, even if that statement incited violence against innocent people who happened to be white and straight. I should have spoken out against those outrages 45 years ago, but I was just as hoodwinked.

I’m not talk about any false unity of sweeping real grievances under the rug. But I am objecting to the shrill side of political correctness that demonizes the Other without even listening, even when the Other is mere steps away on the political spectrum, dividing instead of uniting and leaving us all at risk when the real forces of repression sweep in.

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Yesterday, I posted something on Facebook about reaching a real, and sympathetic, human being on the White House Comment Line. Since the US election last November, I’ve called my elected officials a lot more than in the past. Someone wrote back, saying I was “like the Energizer Bunny” with my consistent activism.

My reply revealed the secret:

Actually, [his name], it’s less Energizer Bunny and more a matter of what I call “the fulcrum principle”: doing not all that much but doing in ways that leverage and multiply the impact…I use my time strategically so the 10 to 15 hours or so I spend on activism per week has a big ripple. Of course I never know when a meeting or demonstration is going to be worthwhile and when it will be a waste of time. I have guessed wrong on a few meetings lately—but then I go to one that’s so energizing and activating and inspiring that it actually recharges me. I went to one like that Saturday and hope the ones I plan to attend Wednesday and Thursday (and the socially responsible business conference next week where I’m MCing two sessions) will be just as awesome.

A fulcrum is the bump underneath a lever that allows that lever to magnify its force—to quite literally create leverage. This concept inspired Archimedes to say, more than 2200 years ago, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”

Three men on river structures with ladders and levers. Retrieved from https://digitalcollections.nypl.org/items/06e13eb0-8a8e-0131-0778-58d385a7bbd0
Three men on river structures with ladders and levers ” New York Public Library Digital Collection.

I’ve played with this metaphor for a long time. I was able to find rejection letters I received for my original The Fulcrum Principle: Practical Tools for Social Change, Community Building, and Restructuring Society book proposal as far back as 1992—and a printout of the proposal itself, though not the electronic file.

Looking at this proposal 25 years later, it would have been a big, ambitious, world-changing book. And other than

  1. Adding in recent developments such as the Arab Spring, Climate Change activism, Black Lives Matter, and of course the massive resistance to the new US president, and
  2. Technology shifts including the Internet and social media, smartphones, 3D printing, and the amazing breakthroughs in green design,

The proposal is still remarkably relevant. Let me share a few highlights:

  • The Fulcrum Principle lets us “achieve the greatest result with the least amount of effort,” including finding others to do some of the work
  • Change happens as fast as possible, but as slow as necessary
  • Why we need both “shock troops” and “put-it-back-togethers”
  • We build momentum for change by presenting the possibility (and manageability) of positive change, finding points of agreement with our opponents—and then expanding those points, changing enemies into allies
  • This momentum can change the world—and it has, many times
  • It’s accomplished more easily when you remember to have fun
  • Grassroots organizers can learn a lot from business (and with 25 years of hindsight, I’d add that business can learn a lot from grassroots organizers); similarly, Left and Right activists have lessons to share with each other
  • Economic and environmental goals can work in tandem (did I really understand that all the way back in 1992? I’ve gone on to write five books that explore this idea)
  • Organizers have quietly developed lots of tools we can harness to make this journey easier: new approaches to everything from how to facilitate productive meetings to how to get the most information in the least time by dividing up a book among different readers who report their insights

The proposal also touched on a raft of social issues, among them:

  • Nonviolent alternatives to the military
  • The role of multinational corporations
  • True democracy going far beyond elections
  • Does it even make sense for change organizations to chase after funding?
  • New ways of looking at drugs and crime, housing, healthcare, transportation, parenting, world distribution of resources, and even sexuality

Interestingly, without revisiting this proposal, I essentially put it into practice when I founded the movement that saved our local mountain in 1999-2000. And I think that’s a lot of why we won in 13 months flat. The “experts” thought we couldn’t win at all. I felt sure that we would succeed, but even I thought it would take five years. I didn’t realize at the time that I had already created the roadmap years earlier.

Perhaps I should dust off this proposal, update, and resubmit.

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My wife and I were both deeply moved watching a filmed performance of George Takei’s Broadway musical, “Allegiance,” set primarily in an isolated internment camp holding Japanese-Americans during World War II.

"Allegiance" musical-logo
“Allegiance” musical-logo

While according to Wikipedia, the play exaggerates the anti-Japanese racism and conditions at the camps in pursuit of the salable story, it has a whole lot to say about ethics, families whose values conflict, and prejudice—98 percent of which still applies even if that is true. Each major character pursues his or her own truth, and acts in the way s/he feels is best for both the person and the wider Japanese-American community. But those ways are in such conflict that a family is torn asunder for 60 years.

Even if the story hadn’t been so engaging, the quality of singing is amazingly high, especially from Lea Salonga (Keiko) and Christopheren Nomura (Tatsuo).

Takei (who is absolutely brilliant as the grandfather and also plays the very emotional role of the male lead as an old man) says he worked on this project for 10 years. But the show ran only several months. Fortunately, it was preserved on film.

It is worth remembering that the Japanese-Americans, many of them citizens, were rounded up during the administration of FDR, a liberal Democrat. That their property was confiscated, their freedom taken away, and the conditions in the camps were often miserable. And that once they were allowed to enlist, Japanese-American men were put in situations where massive numbers would die.

Now, under a right-wing Republican president Takei could not have anticipated when he and his colleagues started work, other ethnic and religious groups are being targeted. We who are not part of those groups must ensure that what happened to the Japanese in America and their Japanese-American US citizen children must never happen again to any ethnic or religious group.

I would like to see this movie shown far and wide. At the moment, I can’t find anything about future showings, but https://allegiancemusical.com/article/allegiance-film-encore/#DPrWhbgSL6O53Ckf.97 would be the place to request that.

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At almost any protest event these days, you’ll hear the chant, “Tell me what democracy looks like. This is what democracy looks like.”

Unfortunately, the targets of our protests—the new US federal government that came into power in January—show us almost every day what democracy DOESN’T look like. It’s looking more and more like dictatorship.

Caricature of Donald Trump by DonkeyHotey, Creative Commons License: https://www.flickr.com/photos/donkeyhotey/5471912349/sizes/m/in/photostream/
Caricature of Donald Trump by DonkeyHotey, Creative Commons License: https://www.flickr.com/photos/donkeyhotey/5471912349/sizes/m/in/photostream/

The list of every bad thing the government is doing would be far longer than would fit on a blog, but it’s important to keep the overall “doubleplusungood” (as George Orwell coined it in his antitotalitarian classic 1984) trend in mind. A reminder of a few lowlights:

As I said, I could go on for a long time. The above is not even close to a comprehensive list. Even the right-wing site LearnLiberty sees DT as a serious threat to our liberties.

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