A recent Black Lives Matter protest in Portland, OR, June 4, 2020
Happy Juneteenth. As you probably know by now, June 19th is a Black American holiday celebrating the day the last slaves in a Confederate state finally got the news that slavery had been overturned 2-1/2 years earlier (four Union states still permitted slavery for a few more months, until the 13th Amendment became law).
A recent Black Lives Matter protest in Portland, OR, June 4, 2020
You also probably know that the guy in the White House planned to have his first live indoor rally in months today–and rubbing salt in the wounds, it was going to be in Tulsa, site of the worst violence against a black community in the history of the US (in 1921). And of course, you know that the US has been rocked by racial justice protests for weeks, following the murder of George Floyd by a Minneapolis police officer.
Not coincidentally, black organizers of Tulsa’s annual Juneteenth celebration, who had canceled the event over the virus, uncanceled it and are now expecting 30,000 people (11,000 more than will be at the re-election rally).
Like many on the Left, I was disappointed that a whole slew of brilliant progressives with the skills to be president failed to get traction. And I was dismayed by the Biden campaign’s sneak-attack success at undermining Elizabeth Warren’s chances just before Super-Tuesday, with the very public withdrawals and endorsements by Klobuchar and Buttigeig. If we had Ranked-Choice Voting and other long-overdue electoral reforms in place, this would not have been a problem. (Note: that second post is something I wrote back in 2007, outlining seven important reforms. At that time, Ranked-Choice was usually referred to as Instant Runoff.) But it left a lot of us feeling angry and left out.
With the withdrawal of Bernie and Elizabeth and their eventual endorsement of Biden in the weeks following, things shifted from who do we want as our ally to who do we want as our adversary? This is a very important distinction, brought to my attention by Erica Chenowith, who is known for her work showing that nonviolent struggle by just 3.5% of the population is enough to bring down a government. We will make more progress in a Biden administration than the current administration. We have already pushed Biden’s rhetoric well to the left and have given him the space to make the recent statements condemning DT’s racism.
Effigy of “the Donald,” photographed by Shel Horowitz at the Climate March, April 2017, Washington, DC
I already voted, on super Tuesday. But if I lived in a state that was yet to have its primary, I would absolutely vote for Sanders in order to increase that leverage from the left. But that’s all it will do. Sanders will not be the nominee. That dream is over! While giving more strength to the Sanders coalition, we have to recognize that in November, barring some kind of miracle or catastrophe, Biden’s name will be on the ballot. And the more out of control DT gets, the more he tilts actively toward fascism as he has been doing with increasing strength ever since the impeachment failed, the more urgent it is to make the margin of victory so big that DT cannot steal it this time (the 2016 results will be under a cloud forever).
We need to fight for every vote in swing states even if that means having recounts. To delegitimize the current administration in every way possible.
The absence of DT’s actual name in this post is deliberate. It is one small way we reduce his legitimacy, and his bragging rights.
I was on an Indivisible NoHo call with our progressive Central/Western Massachusetts congressman, Jim McGovern, this week. He noted that Biden was not his first choice, or even his fourth choice. That’s true for me as well. I think of the 22 original candidates, I had him at about 17. But we lost that one. Again!
Yes, Sanders would have made a fine and successful nominee that I could have supported with a lot more enthusiasm. He was my second choice, after Warren. Yes, absolutely vote Sanders in the primary but recognize that Sanders will not be the nominee and this is about giving strength to the left to negotiate with Biden.
Yesterday and today, I’ve listened to a bunch of the EarthDayLive2020 conference. It’s exciting to see this intergenerational, intercultural, and very smart group of activists and performers attracting thousands of viewers over Zoom.
One speaker, Erica Chenowith, tossed off a remark that changed everything I think about the 2020 US presidential election. She said—and this is so clear after all the progressives exited the race—that we get involved with this election not to choose our ally but to choose our adversary (she used the term “enemy,” but I think my term gets her meaning more accurately).
This, to me, might be the secret sauce for getting progressives to come out and vote. In this scenario, Biden migrates from lesser evil to far, far better adversary. With a moderate and relatively honest Democrat in the White House, progressives will have a much easier time moving our agenda forward. Biden will be more pliable on economic issues, on the social safety net, and on the environment. He is no Bernie Sanders or Elizabeth Warren, but he is someone who does listen, and who occasionally changes his mind—as he did on same-sex marriage. In the Bill Clinton era, he supported the horrid DOMA, but he pushed Obama well to the left when marriage equality came to the tipping point.
He is already likely to reinstate the US into the Paris Climate Accord. Once he understands how the Green New Deal will create jobs, put discretionary spending into people’s pockets, and reduce our vulnerability both to foreign oil oligarchs and to runaway multinational corporations—thus reducing the risk of war—I think he would support it or at least not interfere with it.
In other words, a Biden administration would be a much more welcome adversary. It would be more humane, more willing to work with other countries, interested in preserving rather than destroying the environment—and far more predictable. And it would be a complete rejection of the apparent main goal of the current occupant: to make himself even richer and everyone else be damned. In other words, Biden will be someone who will respond as we would like him to, at least some of the time—and who is unlikely to ever engage in the viciously destructive hate-based politics we see every day.
There’s ample precedent. LBJ, the long-time Southern politician, not JFK, the liberal icon, was the one who signed several pieces of civil rights legislation and declared war on poverty. Richard Nixon, a Republican and anticommunist extremist, was probably the president who did the most to protect the environment other than perhaps Obama–not because he believed in the cause, but because public outcry left him no other choice. (Of course, the good work Johnson and Nixon did on these issues in no way gives them a pass around the Vietnam war, domestic repression, etc.)
I’d love to hear from progressives who take electoral politics seriously—is this the way we attract young disillusioned progressives who are ready to sit out the election because we are once again stuck with a centrist candidate who doesn’t really represent us? Please weigh in
50 years ago today, Earth Day was launched as a one-time event. Who would know it would not only become annual but turn into a massive worldwide movement that has changed our world for the better in so many ways?
Photo by Stephanie Hofschlaeger
The Environmental Movement is Now Mainstream
Since that first Earth Day, we’ve made a lot of progress. A few examples:
Public awareness of climate issues–and of the lifestyle changes we can make to improve things–is at an all-time high
Millions of people have taken to the streets to demand action on climate
Science has made huge strides in areas ranging from green energy to biomimicry; amazing new green technologies are constantly becoming more efficient, less expensive, and more deployable
Many countries have shifted away from fossil and nuclear toward clean technoogies such as solar, wind, and hydro–and these technologies are much more efficient than they were 50 years ago
Veganism and vegetarianism (two of the easiest ways to reduce our personal climate footprint) are far more accepted, even in places like Germany that used to be quite hostile)
From bringing our own reusable bags (pre-COVID) to discovering foods like tofu, the way we shop and eat has drastically shifted, even for those still eating meat
Nearly every country in the world agreed to the Paris Climate Accord (which doesn’t go nearly far enough, and which the current US administration has pledged to leave–but it’s a start)
A 16-year-old Swedish climate activist addressed the UN, arriving in the US aboard a green-energy boat (yes, I’m talking about Greta Thunberg)
Almost every major company has at least a sustainability coordinator, if not a whole department–and these folks have drastically reduced the negative impact of business on the environment
Here in the US, the well-thought-out Green New Deal is getting serious attention
We’re beginning to recognize climate justice: looking at the environment from a lens that includes economic and social justice issues, such as why so many polluting plants are in poor communities and why so many of those communities are “food deserts” with little or no access to healthy foods
My Environmental Journey Started That Day
I was 13, and I was one of the people “captured” by that first Earth Day. Ever since then, I’ve given a lot of thought to, and taken a lot of action on, ways I can live more lightly–and how I can help others, both individuals and institutions, make that shift.
This has taken many forms, from street activism to lobbying to addressing business audiences with messages on how to make green social entrepreneurship sexy and profitable to writing books that show how this can be done.
I’ve also made many lifestyle shifts, from biking 5 miles to high school at age 15 and becoming vegetarian at 16 to converting my house to a heat and hot water system using cow poop and food waste from our farmer neighbors at age 61 and carting unbagged groceries out to the reusable bags I keep in the car at 63 (since we can’t bring them into the stores anymore).
In my activist life, I’ve been lucky to participate in three major environmental victories:
In 1977, I was one of about 2,000 people and 1414 who got arrested at the construction site of the Seabrook nuclear power plant in New Hampshire. We had no way of knowing that our action would birth a national safe energy movement. On the 40th anniversary, I wrote about why this action was so important. (The link is to Part 1 of my 5-part series. There’s a link to the next installment at the bottom of each earlier one.)
In 1984, I worked with my city counselor to get the first nonsmokers’ rights regulations in Northampton, Massachusetts. Very few communities had any protection for non-smokers at that time. I don’t think it’s a coincidence that within a few years, most restaurants in town were non-smoking and that the number of restaurants in town increased significantly.
And in 1999, I founded and became the public face of the movement that saved a mountain right near my house.
It was the success of Save the Mountain that led me into the work of educating the business community on how to be profitable while saving the world.
This is not new. Social impact companies have been around at least since the mid-19th century, but it’s been on the fringe. Believe it or not, UK chocolate giant Cadbury was founded as a social impact company. But I think now we have the chance to change the entire business culture, so profitable business social and environmental responsibility becomes mainstream.
But There’s Still Lots to Be Done!
For all its positive presence, business is still a long way from solving problems it largely created. Pollution, resource depletion, and labor issues are just a few of many issues that need to be addressed, especially as world population grows faster than at any time in history. And governments are not always our allies. The present Brazilian and US federal governments, for instance, are actively sabotaging the eco-agenda. Each of us needs to make the difference we can make–and each of us CAN find a way to make that difference (contact me if you want help figuring out what the most impactful way for you and your business).
No Cost Resources and MY Gift to Help You Celebrate Earth Day THIS Year
Let’s start this Earth Day party off with something that will help you save energy, water, and money–my ebook, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle. I normally sell this for $9.95, but as my Earth Day gift to you, you can get it at no cost. Just visit PainlessGreenBook.com and enter “earthdayblog” in the code box. This will also sign you up to my informative Clean and Green Club monthly newsletter.
Our national museum, the Smithsonian Institution, has organized an online Earth Optimism Summit with a fantastic lineup including Denis Hayes, who organized that 1970 Earth Day…Christiana Figueres, top negotiator of the Paris Accords…NASA’s former Chief Scientist and current director of the National Air And Space Museum Ellen Stofan…Bill McKibben, founder of 350.org (among many others)
Another national virtual summit, Earthday Live 2020, offers three days of programming and a strong social justice focus.
A group based near me in Western Massachusetts, Climate Action Now, offers several Earth Day events starting this evening with a 6:30 ET panel of legislators and activists. This may be especially interest if you live in Massachusetts, but it’s virtual and open to all.
Like everyone else, I’ve been a bit grumpy (and a lot horrified) as the world shuts down to slow the spread of the killer virus COVID-19. But I also find myself being grateful for some of the changes.
Grumps (things I miss a lot)
Hugs (I still get them with my beloved spouse, thankfully)
Gathering with friends in person
Travel
Potlucks
Restaurants
US military photo of the COVID-19 novel coronavirus.
Gratitudes (places where I see improvement)
Gatherings of widely dispersed friends and family over Zoom (tonight, we’re hosting a Passover Seder with participants in seven US states)
Still finding ways to make new friends–like the Sustainability Director for a major US city who became my friend after we were in the same breakout room in a Zoom webinar (and who then had me present to her daughter’s online learning group of high school kids)
An explosion of “compassionate creativity,” from the Italians singing on their balconies to the outpouring of live and recorded concerts, Broadway shows, and more, to the business owners who still pay their idled staff
The people who are using this situation to examine where our society could be improved both now and even long after the crisis ends: developing new approaches in addressing the carbon/climate crisis, education, transportation, health care, bringing people out of poverty, and more
Watching people rediscover nature (all the hiking and biking trails near me are getting heavy use) and realize that there’s more to life than looking at screens all the time
While-you-wait résumés over Zoom and free résumé critiques by email—and if you’re unemployed because of the virus, your first cover letter is a gift when you get your résumé written (this is an offer from me personally)
What are your highlights in this time? Please post in the comments.
Elizabeth Warren hugs a woman in front of Homestead Detention Center
Regardless of what you think of her politics, her personality, or anything else, you have to admit she is quite a wordsmith. Personally, I thought Elizabeth Warren was the best presidential candidate I’ve ever had the chance to vote for. But after her dismal Super Tuesday, it was clearly time for her to get out. She used the opportunity to be memorable once again, and to remind us that it was never about her, but about the movement.
Elizabeth Warren hugs a woman in front of Homestead Detention Center
Warren’s amazing pep talk of a withdrawal statement was one of the most remarkable pieces of oratory-in-writing (and, I’m guessing, oratory delivered in person to our campaign staff) I’ve ever seen. Since many readers of this blog are professional communicators, it’s worth analyzing and learning from it. Here it is, with my commentary:
I want to start with the news. I want all of you to hear it first, and I want you to hear it straight from me: today, I’m suspending our campaign for president.
No shilly-shallying, no evasion. Straight to the unpleasant truth.
I know how hard all of you have worked. I know how you disrupted your lives to be part of this. I know you have families and loved ones you could have spent more time with. You missed them and they missed you. And I know you have sacrificed to be here.
Acknowledging how her volunteers and staff have put their lives on hold. Few candidates do this. More should.
So from the bottom of my heart, thank you, for everything you have poured into this campaign.
Not just acknowledging, but giving direct thanks.
I know that when we set out, this was not the call you ever wanted to hear. It is not the call I ever wanted to make. But I refuse to let disappointment blind me – or you – to what we’ve accomplished. We didn’t reach our goal, but what we have done together – what you have done – has made a lasting difference. It’s not the scale of the difference we wanted to make, but it matters – and the changes will have ripples for years to come.
Rooting the disappointment in optimism and accomplishment.
What we have done – and the ideas we have launched into the world, the way we have fought this fight, the relationships we have built – will carry through, carry through for the rest of this election, and the one after that, and the one after that.
Going for the long-term view.
So think about it:
We have shown that it is possible to build a grassroots movement that is accountable to supporters and activists and not to wealthy donors – and to do it fast enough for a first-time candidate to build a viable campaign. Never again can anyone say that the only way that a newcomer can get a chance to be a plausible candidate is to take money from corporate executives and billionaires. That’s done.
Look how she frames this: as a forever improvement to a broken system. Wonderfully bold.
We have also shown that it is possible to inspire people with big ideas, possible to call out what’s wrong and to lay out a path to make this country live up to its promise.
We have also shown that race and justice – economic justice, social justice, environmental justice, criminal justice – are not an afterthought, but are at the heart everything that we do.
And at the heart of this message. This was a campaign based from the start in social justice.
We have shown that a woman can stand up, hold her ground, and stay true to herself – no matter what.
Something we needed a certain amount of assurance about, after the debacle of 2016.
We have shown that we can build plans in collaboration with the people who are most affected. You know just one example: our disability plan is a model for our country, and, even more importantly, the way we relied on the disability communities to help us get it right will be a more important model.
This collaborative approach is rare in political campaigns, especially at the presidential level. Acknowledging the contributions of experts who don’t merely study but actually LIVE the experience in formulating policy.
And one thing more: campaigns take on a life and soul of their own and they are a reflection of the people who work on them.
This campaign became something special, and it wasn’t because of me. It was because of you. I am so proud of how you all fought this fight alongside me: you fought it with empathy and kindness and generosity – and of course, with enormous passion and grit.
Fairly typical kudos to the staff and volunteers. Nicely done, but other candidates have done the same.
Some of you may remember that long before I got into electoral politics, I was asked if I would accept a Consumer Financial Protection Bureau that was weak and toothless. And I replied that my first choice was a consumer agency that could get real stuff done, and my second choice was no agency and lots of blood and teeth left on the floor. And in this campaign, we have been willing to fight, and, when necessary, we left plenty of blood and teeth on the floor. And I can think of one billionaire who has been denied the chance to buy this election.
Back to the long-haul strategy, the idea that this is a fight that takes time, and that there are victories along the way, from years past to even as recently as this week
Now, campaigns change people. And I know that you will carry the experiences you have had here, the skills you’ve learned, the friendships you have made, will be with you for the rest of your lives. I also want you to know that you have changed me, and I will carry you in my heart for the rest of my life.
Doesn’t she sound like she’s giving a graduation speech? She’s reminding them of the inspiring, even life-changing experience they all had together in support of this larger cause: building a movement.
So if you leave with only one thing you leave with, it must be this: choose to fight only righteous fights, because then when things get tough – and they will – you will know that there is only option ahead of you: nevertheless, you must persist.
A lot going on in these three lines. A command to do what’s right, a reminder that you’ll face deep-seated opposition, and a call-back to the popular meme that sprung up around her after Mitch McConnell refused to let her read Coretta Scott King’s remarks on the Senate floor. McConnell was the one who said, “Nevertheless, she persisted,” and within days, that was on bumper stickers all around the country
You should all be so proud of what we’ve done together – what you have done over this past year.
We built a grassroots campaign that had some of the most ambitious organizing targets ever – and then we turned around and surpassed them.
Our staff and volunteers on the ground knocked on over 22m doors across the country.
They made 20m phone calls and they sent more than 42m texts to voters. That’s truly astonishing. It is.
We fundamentally changed the substance of this race.
Not just listing some of the accomplishments, but quantifying them. She’s reminding them that she is a policy wonk, that she uses data to substantiate her claims and justify her many detailed plans.
You know a year ago, people weren’t talking about a $0.02 wealth tax, universal childcare, cancelling student loan debt for 43 million Americans while reducing the racial wealth gap, or breaking up big tech. Or expanding Social Security. And now they are. And because we did the work of building broad support for all of those ideas across this country, these changes could actually be implemented by the next president.
Again, reminding them how they helped to change the discourse and make space for the next president to put these things into practice.
A year ago, people weren’t talking about corruption, and they still aren’t talking about it enough – but we’ve moved the needle, and a hunk of our anti-corruption plan is already embedded in a House bill that is ready to go when we get a Democratic Senate.
A subtle call to get that Democractic Senate majority, and a subtle reminder of the large pile of bills passed by the House but in limbo in the Senate.
We also advocated for fixing our rigged system in a way that will make it work better for everyone – regardless of your race, or gender, or religion, regardless of whether you’re straight or LGBTQ. And that wasn’t an afterthought, it was built into everything we did.
A universalist call for inclusion and intersectionality that manages to avoid insulting white working class straight Christian men, who are just as much “everyone” as those who identify as other than that.
And we did all of this without selling access for money. Together 1.25 million people gave more than $112m to support this campaign. And we did it without selling one minute of my time to the highest bidder. People said that would be impossible. But you did that.
Again, she is rewriting the expectation of what’s not only possible but can become normal.
And we also did it by having fun and by staying true to ourselves. We ran from the heart. We ran on our values. We ran on treating everyone with respect and dignity.
Social change can be fun! As Emma Goldman said, “If I can’t dance, I don’t want to be in your revolution.”
You know liberty green everything was key here – my personal favorites included the liberty green boas, liberty green sneakers, liberty green make up, liberty green hair, and liberty green glitter liberally applied. But it was so much more.
A bit of branding. In truth, I hadn’t noticed this. Warren’s signs have been blue-and-white for years (I live in Massachusetts and I’ve seen them since 2012).
Four-hour selfie lines and pinky promises with little girls.
In other words, what you staff and volunteers did helps to shape the next generation. A strong claim to deeper meaning.
And a wedding at one of our town halls. And we were joyful and positive through all of it.
Celebratory! And a talking point: what other candidate would inspire a wedding at a Town Hall, and what other candidate would make space for that to happen?
We ran a campaign not to put people down, but to lift them up –
Another message of empowerment, and a huge contrast with the incumbent.
So take some time to be with your friends and family, to get some sleep, maybe to get that haircut you’ve been putting off – you know who I’m talking about.
Humor in the face of stress and disappointment, followed by…
Do things to take care of yourselves, gather up your energy, because I know you are coming back. I know you – and I know that you aren’t ready to leave this fight.
Another call to stay active and involved.
You know, I used to hate goodbyes. Whenever I taught my last class or when we moved to a new city, those final goodbyes used to wrench my heart. But then I realized that there is no goodbye for much of what we do. When I left one place, I took everything I’d learned before and all the good ideas that were tucked into my brain and all the good friends that were tucked in my heart, and I brought it all forward with me –
Reiterating that the fight goes on, and so do the policy wins and the friendships.
and it became part of what I did next. This campaign is no different. I may not be in the race for president in 2020, but this fight – our fight – is not over. And our place in this fight has not ended.
Because for every young person who is drowning in student debt, for every family struggling to pay the bills on two incomes, for every mom worried about paying for prescriptions or putting food on the table, this fight goes on. For every immigrant and African American and Muslim and Jewish person and Latinx and trans woman who sees the rise in attacks on people who look or sound or worship like them, this fight goes on.
Reiterating the intersectionality piece, the economic and social justice pieces, and the importance of defending the most vulnerable members of society.
And for every person alarmed by the speed with which climate change is bearing down upon us, this fight goes on. And for every American who desperately wants to see our nation healed and some decency and honor restored to our government, this fight goes on. And sure, the fight may take a new form, but I will be in that fight, and I want you in this fight with me. We will persist.
Bringing in the environment, which hadn’t shown up here so far. And again, reminding of how low the bar has fallen.
One last story. One last story. When I voted yesterday at the elementary school down the street, a mom came up to me. And she said she has two small children, and they have a nightly ritual. After the kids have brushed teeth and read books and gotten that last sip of water and done all the other bedtime routines, they do one last thing before the two little ones go to sleep. Mama leans over them and whispers, “Dream big.” And the children together reply, “Fight hard.”
A big, emotional close. Showing how the campaign’s motto is changing lives into the next generation. I would have ended it there but she has one more inspirational line:
Our work continues, the fight goes on and big dreams never die.
Along with much of the nation, I get to decide what vision for the next four years inspires me. As a progressive, I have many friends in both the Warren and Sanders camps.
But my big worry with Bernie is he may get elected but be functionally unable to govern, because the Dem establishment will block his agenda at every turn, as the Repubs promised but failed to do with DT. Bernie is not a team player or a negotiator and he will get sabotaged.
I also think Elizabeth is smarter and her plans are more well-thought-out. She would prove that HRC didn’t lose because she’s a woman but because she 1) came with a whole lot of negative baggage, such as the pay-to-play scandal, 2) ran a terrible campaign (as just one example: failing to visit Wisconsin even once between the convention and the election, despite losing hugely to Sanders in the Wisconsin primary), and 3) faced a disinformation campaign funded by at least one foreign government. I voted proudly for Bernie in the primary four years ago (and not-so-proudly for HRC in November), but I’m voting for Warren tomorrow. I live in Massachusetts and feel she’s done an excellent job as my Senator.
I do agree with my Bernie-supporter friends that if she does poorly on Super Tuesday, it’s time for her to endorse Bernie and get out.
I have to wonder yet again why the Dems didn’t bring us mandatory hand-countable paper ballots (I wrote that post back in 2007) and ranked-choice voting when they had the chance in ’09. I don’t think DT would be squatting in the Oval Office if there had not been active voter suppression (see that top link in this post again) and if there were paper-ballot recounts in those three very marginal states that put him over the top–and yet the Dems ignored (and may have actually sabotaged) Jill Stein’s effort to get recounts there. Their failure means I and millions of others do not accept the 2016 results as legitimate. It would have been healthy for the country to settle the question of who actually one.
I also don’t believe DT would be president if we’d had ranked choice four years ago. We might have President Hillary Clinton, President Ted Cruz, or President Bernie Sanders–but we would not have this lying, cheating, mean-spirited sociopathic bully destroying our foreign policy, our environment, our education, and our human rights.
Q: Bernie supporters told me that a vote for Elizabeth is a vote for Biden. Is that true?
A: No. A vote for Elizabeth is a vote for Elizabeth. Bernie’s camp is reasonably worried that nobody will have a majority of delegates when they get to the convention this summer?.
There are rules in place that Bernie helped write in 2016. Under those rules, on the first vote at the convention, pledged delegates must vote according to our primaries. If nobody has a majority, then there will be a second vote. On the second vote, delegates can realign. And so on.
It’s quite likely that neither Bernie nor Biden nor Warren will have a majority at the outset. So, all three of them will be viable and there will be some serious horse trading.
Please join me in voting for the future we want, and not any kind of “lesser evil.” We might have to do that in November, but we certainly don’t have to do it now.
Every year, bestselling author and social media visionary Chris Brogan challenges his huge reader base to come up with three words to provide focus for the coming year. This year, I decided to take the challenge for the first time since 2016. My three words are:
Today’s installment is about Justice, and how it shapes both my career and my activism.
My career has evolved quite a bit from its founding (as a term-paper typing service!) in 1981. For the past several years, I’ve focused my writing, speaking, and consulting on helping business turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance. By showing companies how to make a profit doing this, I hope to leverage far greater change than I would if I tried to motivate them through guilt, shame, and fear.
Ready to know more? In the very early phases of this shift in my business, I did a TEDx talk, “Impossible is a Dare.” (you have to click on “Event Videos”, and then on my talk). It’s a nice 15-minute introduction to this idea as it existed in 2014; I’ve refined it quite a bit since then. A much deeper introduction is my 10th book, Guerrilla Marketing to Heal the World, endorsed by Chris, Seth Godin, Chicken Soup;’s Jack Canfield, Joel Makower (Executive Director of GreenBiz.com) and many other business and environmental leaders. And of course, I’m happy to talk to you about how I can be a “Sherpa” on this journey for your organization.
But now, let’s go back to the activist side. In order to talk about Justice, I also have to talk about Injustice: what we’re trying to change.
And from there, how I personally am working to change injustice into justice through community-based activism: the work I do in my non-career time. There have been a few times in my life where that work dominated my day and pushed the career part off to the side. This is one of those times.
Marchers at a rally for racial justice and immigrant rights, Holyoke, MA. Photo by Shel Horowitz.
As a citizen of the US, I’m deeply concerned about the attack on our planet and its people (and other living beings) by the current federal government. This government and its most visible spokesperson have viciously attacked immigrants, people of color, people without a Y chromosome (not male, in other words) or who don’t identify with the gender of their birth or any gender, people who are not Christian or even Christians who condemn him, people with disabilities, people suffering in poverty who face attacks on safety-net programs such as SNAP benefits (formerly known as food stamps) as well as authoritarian responses to homelessness, people who’ve survived crimes this government doesn’t view as important (such as sexual harassment), and even 16-year-old climate activist Greta Thunberg–as well as people who might be likely to vote for someone other than that very visible spokesperson.
Humans, at least, can defend themselves. Forests, oceans, the air we breathe, the water we drink, the plants and animals that we share our planet with–they need human beings to defend them against the brutal attack by this administration. Since January 2017, this government has rolled back dozens of environmental protections, stripped government websites of information about issues from the human impact on climate change to toxic pollution databases, barred government scientists from speaking out, and of course, pulled the US out of the Paris climate accord.
As of October, 2019, that same visible spokesperson had lied at least 13,435 times while in office. He has violated his Oath of Office every single day since he was sworn in, because he refused to divest himself of emolument-laden business interests and thus undermines the Constitution; he illegally uses his position for personal enrichment. He even went so far as to order the next G7 Summit held at his own golf resort (public pressure forced him to walk this one back; even Fox raised an eyebrow). And of course, there were the two violations so egregious that they led to his impeachment. I would have preferred a much fuller bill of criminal activity (this link lists nine potential counts as far back as July, 2018).
But the problem goes far deeper than one corrupt and mean-spirited individual in a position of great power.
As a citizen not just of the US but also of the world, I worry to see similar patterns repeating in many other countries, among them Brazil, Hungary, India, and Bolivia–and less intense versions attempting to rear their heads in places like France and UK.
I’ve been an environmental and social justice activist since October, 1969. That’s just over 50 years. Since that time, I’ve done much to improve the lives of my fellow residents of Earth, whether human, other animal, plant, fungus, or other lifeforms. I’ve been involved in numerous campaigns, and was glad to play a role in winning some of them. But there’s so much more to be done!
Each of these situations involves many cases of justice denied. I will do what I can to turn that around; I will continue to write and speak and act and organize and demonstrate and lobby from a place that says we are better than this, that we don’t accept this as normal, and that we are not willing to turn the clock all the way back to 1930s Germany. And I will continue to take comfort in the small victories we win, and the many friends I have made in the Resistance who prove to me that we are, indeed, better than this.
And each of us has an impact, often far greater than we realize at the time. Never accept that you cannot make a difference as an individual! But recognize that it’s easier to make that difference if you work with others.
I can take direct credit for victories ranging from a crosswalk at an intersection that desperately need one to starting the movement that saved a mountain when the “experts” thought our victory was impossible. And I’m far from done.
In May, 2019, my wife and I were accepted as sanctuary accompaniment volunteers, helping protect an upstanding immigrant who has to live in a church because he would be deported if caught outside the grounds. This is a hard-working man who just wants to provide for his family, including three children born in this country. He has lived in the US for nearly two decades, and in the church for more than two years.
A month later, we participated in an eight-person delegation to stand witness outside the prison holding up to 3000 migrant teenagers in Homestead, Florida. That prison, like the far worse one in Tornillio, Texas, was closed due to public outcry. The affinity group we went with is called Jewish Activists for Immigration Justice of Western Massachusetts. In February, we will be part of a ten-member JAIJ delegation doing relief work on the border at Brownsville, Texas and Mataoros, Mexico. Despite our tiny numbers, we’ve had a lot of influence, because we’ve been doing talkbacks, media interviews, and multiple public events since our return from Florida, and we’ve raised thousands of dollars to support the relief mission.
As in all my environmental and social work these 50 years, I hope to see my work become obsolete and unnecessary, because the problem has been fixed.
I dedicate my 2020 work for justice to the spirit of Frances Crowe, of Northampton, Massachusetts. She requested, for her 100th birthday, a demonstration with 100 signs representing 100 causes. She got 300 people marching in the streets, and I think she got her 100 causes, too. A few months later, she attended one of our public talks about the Homestead Detention Center just two weeks before she died. She was working on a climate scorecard for individuals to observe and improve their behavior at the time of her death. I first met Frances at one of those actions that turned out later to have made a huge difference. She and I were both among the 1414 people arrested in 1977 while occupying the construction site of the Seabrook nuclear power plant, in New Hampshire. She was 58; I was 20, and I didn’t have a leadership role. When we got out, we discovered we’d birthed a nationwide safe-energy movement.
Part 3, on why I chose “Healing” for my third word, went live on January 20. Please leave your own three words (or any other appropriate comment) in the comments. Note that they are moderated, so don’t bother spamming.
Every year, bestselling author and social media visionary Chris Brogan challenges his huge reader base to come up with three words to provide focus for the coming year. This year, I decided to take the challenge for the first time since 2016. And this time, I’m going to emblazon them on a printout in huge type, and post it where I can see my words every day. My three words are:
Clarity
Justice
Healing
Clarity
I’ll discuss Justice in Part 2 (with lots of links(), and Healing–including a deeply personal experience that happened to me this month–in Part 3.eye chart reminds me of having clarity in this year of 20//20 Clarity, 2020 AD
The year 2020 reminds me of 20/20 vision: seeing with perfect clarity. While I don’t expect to achieve perfect clarity, even with the new glasses I’ve just been prescribed ;-), I do want to focus on seeing and acting as clearly as possible.
It’s been several years since I changed the focus of my business toward helping other businesses (and other types of organizations such as nonprofits) find the sweet spot where profitability intersects with environmental and social good.
I now market myself as the person who can help any organization discover opportunities to do go in the world by creating, identifying and re-purposing, and/or marketing profitable products and services that turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance.
I’ve gotten a lot clearer in my messaging since starting this quest in the summer of 2013, since giving my TEDx talk in 2014, and even since publishing my 10th book, Guerrilla Marketing to Heal the World, in 2016 (which Chris Brogan endorsed, along with Seth Godin, Jack Canfield, and many others).
But I’m still nowhere near as clear as I need to be about:
Who wants to pay me to do this work?
Which services they most want, and to achieve what goals?
How to set a price structure that’s fair both to solopreneurs and large corporations?
Who do I most want to serve?
I’m beginning to figure out the answers. I’ve settled on pricing based on the size of the organization, which seems reasonably fair because larger organizations are more complex and therefore a task such as a marketing plan our outlining a product development campaign will take a lot more of my time–but I’m not sure I’ve got all the bugs worked out yet. I’ve realized that I’d rather work with small entities than large ones, but I am very open to being farmed out by a larger entity to their smaller customers, suppliers, or business units–and to the larger entities sponsoring me in other ways, such as funding my speaking to organizations that can’t otherwise afford me.
Hopefully, seeing that message of clarity on the wall of my workspace every day will inspire me to figure all this out, and to make my message so clear that everyone understands exactly how I can help and why it’s important.
I’ll discuss Justice in Part 2 (with lots of links), and Healing–including a deeply personal experience that happened to me this month–in Part 3.
