Category: propaganda

By Posted on Posted in Democracy, Demographics/Psychographics, Diversity, General Commentary, language, Politics, propaganda, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , , , , , ,

So much of the news is bad right now. Both my local papers had the same depressing Associated Press article this morning. In the years since Sandy Hook, apparently, many states have made it EASIER to carry guns and basically nothing has been done to bring gun violence back to levels typical of most civilized countries.

Another article talks about the attacks by Republicans in Congress on our democratic society, on the environment and the new #COP21 climate agreement just hashed out, and even on medical benefits for 9/11/01 first responders, among the other bad stuff they have in store.

“What does he mean by ‘attacks on our democratic society?'”  you ask. I’ll answer with a couple of excerpts from the article:

The trucking industry wants to allow longer tandem trucks and block rules requiring added rest for drivers.

If you don’t think that’s an attack on our democracy, consider the consequences if the driver of a supersize truck falls asleep at the wheel and crashes into a school bus. There’s the human cost of an avoidable tragedy, of course, but also the financial burden on cities and counties already squeezed to the bone. It will be the safety net that gets shredded.

Financial companies want to ease tighter regulations imposed by the 2010 Dodd-Frank law.

Have we learned nothing from the debacle of 2007-08?

And there are efforts to repeal a law requiring that meat be labeled with its country of origin…and to block mandatory labels for genetically modified foods

Whatever happened to consumers’ right to know?

And then, of course, there’s the usual run of Islamophobic racism in our land built by immigrants, many of them refugees:

Republicans want to include a House-passed bill restricting Syrian refugees trying to enter the U.S. Faced with an Obama veto threat, that may be replaced by a measure, approved with bipartisan support by the House, restricting visa-free entry into the U.S. by many foreigners.

These Republican politicians forget that they are also descended from people who came here seeking a better life.

It happens that I sent a birthday greeting on Facebook to a Muslim (Pakistani immigrant) friend yesterday (I happened to sit next to him at a Bruce Springsteen concert several years ago, and we’ve stayed in touch). His response and the dialog we’ve had is relevant to the conversation. I reprint with his permission:

Him:
Thank you Shell….. It’s been an awesome few weeks. Finally became an American citizen and celebrated my birthday the same week.
Me:
Wow, congrats. We’ll have to change that Springsteen song (did he sing it the night we met? I don’t remember) to “CHOSE the USA!” It’s a powerful time to make that choice, with anti-Islamic crazies running high-poling campaigns for president.
Him:
Lol…. The same day I received my naturalization, Trump opened his mouth …. Lol…. It was funny…. However, the support has been wonderful from friends and coworkers.
Me:
All I can do is shake my head in wonder. He is sounding more like a Nazi. It shakes my faith in America that he has measurable support. My best hope is that he doesn’t get the nomination but gets close enough that he runs as an independent. And Hillary (more likely) or Bernie (my preferred choice) leads a Dem sweep that gets not just the WH but both houses of Congress and we can actually get some stuff done around here. Of course, US media has been playing up anti-Arab and anti-Islamic bigotry since at least the 1970s oil crisis–even though other than 9/11, Fort Hood, and this recent tragedy in California, most of the gun violence is at the hands of people who self-identify as Christian (I don’t think Christ would agree with their claim).
It just occurred to me as I hit send that this might make a good blog post. May I have your permission to reprint your comments–you can be an anonymous “Muslim friend” or I can name you.
Him:
Sure. Trump is just an attention seeking idiot. Amazing that a reality star, upstart millionaire can received so much attention …. Lol.
I’m glad he’s not deterred by recent xenophobia. Like my ancestors and yours, he will help us build a better country in the US.
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By Posted on Posted in Activism, Advertising, Branding, Business Ethics, Corporate Social Responsibility, Democracy, Innovation, language, Marketing Trends/News, People Helping People, Politics, propaganda, Psychology, Social and Economic Justice Tagged with , , ,
Screenshot of KPMG's internal "higher purpose" video captioned "We Shape History"
Screenshot of KPMG’s internal “higher purpose” video

This Harvard Business Review article and accompanying video are too good not to share. The video is less than two minutes and well-worth watching. Watch it with your marketer hat on. Pay attention both to the direct message and to the outcomes.

KPMG is positioning itself as an agent of social change, a social entrepreneurship giant involved in everything from keeping the Nazis at bay during World War II to certifying the election results that allowed Nelson Mandela to become the first president of a free South Africa.

I’m not passing judgment on the accuracy of the claim that the wonderful, world-changing projects highlighted in the video represent KPMG’s (and predecessor Peat Marwick’s) overall corporate culture  over many decades. I haven’t done the due diligence on that, and frankly, I’m pretty skeptical of the claim. Big Four accounting firms don’t tend to be known as cauldrons of world-changing social entrepreneurship.

But clearly, the company decided to spotlight its role as a changemaker and to foster an employee culture of empowered action—and that’s terrific. Not at all surprised to see the excellent results. Every manager should look at the amazing engagement this campaign created, with over 42,000 stories submitted by employees and 76 percent agreement that their jobs had deeper meaning.

Be sure to note the graph at the bottom, contrasting several employee satisfaction metrics under managers who emphasized or didn’t emphasize a higher purpose.

If one of the largest accounting firms in the world can take this on, your probably much simpler business can do it too. Every person who supervises others should take that data to heart and make sharing their own organization’s higher purpose a consistent part of their own employee motivation (if you get stuck on this, contact me; I can help).

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By Posted on Posted in Copywriting, Eco-friendly, Energy & Sustainability, Environment, Frugality/Frugal Fun, Green Living/Green Lifestyles, language, Marketing Techniques and Philosophies, propaganda, Psychology, Social and Economic Justice Tagged with , , , , , ,
Urban bicyclists taking a break
Urban bicyclists taking a break

What surprised me about Seth Godin’s blog post today on cars vs bicycles was the way he based his pro-bike arguments in classic liberal altruism: protect the underdog, ensure the safety of the less powerful. This is even more remarkable because he lives in New York City, whre bikes have clear superiority over cars for many purposes. (His tounge-in-cheek pro-car arguments, on the other hand, were like the modern Republican Party: I have more power than you, so get out of my way.)

I’m a big believer in convincing by harnessing the reader/listener/viewer’s enlightened self-interest. So I’d rewrite his pro-bike list with these eight positive reasons:

  • In dense urban areas, you’ll get there much faster on a bike than in a car, for trips of up to five and maybe as much as seven miles, especially in rush hour
  • You can park within a few feet of your destination (in big cities, I often start looking for a parking space half a mile/one kilometer ahead, and sometimes don’t find a space until a mile/2KM on the other side)
  • In less populated areas, the bike provides a healthy, fun workout
  • You notice more on a bike: stores and restaurants to check out, architectural details, big scenic vista, some ripe and yummy fruit to pick on a wild raspberry vine, that gorgeous hawk soaring above you
  • You enjoy that wonderful feeling of being outside with the breeze and sun
  • Your carbon footprint during your trip is reduced by orders of magnitude
  • You get to smile and be smiled upon by other people; positive human connection, no matter how fleeting, is a good thing, and hard to achieve encased in a ton or two of steel and plastic
  • Bikes are waaay cheaper—bike economics: outright purchase of something between $200 for a decent used street bike on up to, say, $600 for a new one of better quality, maintenance costs of $50-$100 per year, fuel cost of zero; car economics: at minimum, $5000 plus hundreds or thousands in annual maintenance for a functional used car with a remaining lifespan of three years or more, plus costs of fuel and insurance, on up to several tens of thousands for a new one.

Of course, Seth is using the bike vs. car argument as a metaphor for the caring vs. selfish economy. But as an avid biker (going back to commuting to high school in New York City, and continuing through my current rural lifestyle)—and a benefit-focused marketer, I had to point out that bikes do actually offer a number of real advantages.

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By Posted on Posted in Abundance and Prosperity, Activism, Business-general, Democracy, Demographics/Psychographics, Diversity, Energy & Sustainability, Environment, Ethics in Government, Green Living/Green Lifestyles, language, People Helping People, Politics, poverty, propaganda, Protests and Crackdowns, Social and Economic Justice, Technology Tagged with , , , , , , , , , , , , , , , , , , , ,
Aftermath of Hurricane Katrina. Photo by Palmer W. Cook
Photo of debris after Hurricane Katrina
Aftermath of Hurricane Katrina. Photo by Palmer W. Cook

It’s not often you hear a self-professed liberal Jewish feminist open her talk with ten minutes praising the Pope. But that’s how Naomi Klein, author of This Changes Everything, The Shock Doctrine, and several other groundbreaking books, began her talk at Mount Holyoke College last night. While acknowledging a litany of areas where she and Francis have profound disagreements—among them same-sex marriage and a woman’s right to control her own body—she thanked him publicly for his attention to the planet in peril and its dispossessed people, saying he was a great example of what environmental leadership looks like right now.

And for Klein, those two areas—helping the planet and replacing poverty with abundance—are forever braided together. “Climate change is an accelerant to all the other issues going wrong…It’s not about saying climate change is so big that it trumps everything else. All are equally urgent, and we don’t win by pitting these issues against each other.” We win, she says, by joining forces to demand holistic approaches that simultaneously solve climate heating, create jobs and economic opportunity, and remediate ism-based oppression—by “connecting climate change with a broken economic model”—a concept she calls “intersectionality.”

(This is a message particularly dear to my own heart, and thoroughly integrated into my forthcoming 10th book, Guerrilla Marketing to Heal the World as well as my own talk, “‘Impossible’ is a Dare.”)

The impacts of climate change, she notes, often fall most heavily among the very poor countries, and the very poor residents of rich countries. Oil refineries, coal plants, and high asthma rates tend to be found in low-income communities, often with high concentrations of people of color. Rising floodwaters will inundate poor, tiny island nations first. “It’s not just about things getting hotter, but about things getting meaner. More militarized, more racist,” as we see in the response of countries like Hungary to the Syrian refugee crisis. Which she sees as climate-related, noting that the Syrian civl war followed the worst drought in Syria’s history. Climate change, she says, is also a women’s and a feminist issue; the impacts hit women disproportionately as well.

So her challenge to climate activists is to turn “disaster apartheid” (e.g., the detestable official response to Hurricane Katrina) into “energy democracy.” And that includes making sure that the communities hit hardest are first in line for improvements that meet their needs.

Hurricane Katrina, which inspired Klein to write The Shock Doctrine and begin her climate study that led to This Changes Everything, was a perfect storm combining “heavy weather and a weak and neglected public sphere.” She points out that by the time Katrina made landfall, it had been downgraded from a Category 5 hurricane to a mere tropical storm. The levees should have withstood the onslaught, if they hadn’t been allowed to fall into disrepair.

While the world looked on with horror as “FEMA couldn’t find New Orleans,” and “prisoners were abandoned, locked in their cells as the waters were rising,” evacuees were given one-way tickets out, and the elites seized an opportunity to remake the city as a wealthier place, with 100,000 fewer poor blacks, even tearing down public housing projects undamaged by the storm, to replace them with high-end condominiums.

Quoting Black Lives Matter leader Alicia Garza, Klein says it’s time to “‘make new mistakes’…we can’t demand perfection but we can demand evolution.”

Examples of the old mistakes we shouldn’t keep making:

  • “Projecting messianic fantasies onto politicians” and becoming disappointed when they fail to save us
  • Believing we can solve all our problems with market forces (she cites the recent Volkswagen fuel emissions tampering scandal as an example of why that doesn’t work)—or with technological fixes, which include not only wonderful new green energy systems but also environmentally catastrophic technologies like fracking (“the oil companies have figured out how to screw us sideways”), tar-sands oil, and massive pipelines such as the Keystone XL
  • “Building a movement entirely of upper-middle-class white people and wondering why people of color don’t join”
  • “Tearing other people to shreds” in bouts of anger disguised as political purity
  • Thinking that any one of us can do it all ourselves

Noting that fossil fuel companies will work extremely hard to protect their enormous profits and will try to win the public by pointing out the lifestyles of luxury fossil fuels have allowed us, Klein says we won’t win by trying to educate fossil-fuel billionaires like the Koch brothers. Furthermore, “we cannot look at this without looking at who burned what, when. Fossil fuels have allowed us to live the fantasy of a life apart from nature. But the response from the earth, though slow in coming, says there’s no such thing as a one-way relationship, and you were never the boss! We could see this as a cosmic demotion—or as a gift.”

But we do have many victories to celebrate, including Shell’s decision this week in the face of strong opposition from environmentalists to withdraw from arctic drilling…China’s major reduction in coal development and initiation of carbon cap-and-trade—due to public pressure even in that repressive society—when only a few years ago a new coal plant was opening every week…the 400,000 new jobs Germany has created in shifting 30 percent of its energy from fossil and nuclear to solar and wind (to name a few). “As I talk to people, the biggest problem is that they think they can’t win. But we are winning, as part of a global movement.

And just as the shock of the Great Depression economic collapse created space for New Deal social reforms, so the climate catastrophe, coupled with the current collapse of fossil fuel prices, with the price of a barrel of oil plummeting from $100 to $50 in three months,  could catalyze transformation: “integrated holistic solutions and a road map. There’s a progressive tradition of using these shocks to build….a moment where we can do things that weren’t possible before. We can shut down bad projects and bad policy. We can win a moratorium on all arctic drilling. It’s easier to bring in a bold progressive carbon tax…the political goal has to be a polluter-pays principle…the mostr sustainable route is weaving together the yes and the no.” She delighted in recent progressive electoral victories in Alberta (long controlled by tar-sands-loving right-wingers) and in the UK, where the Bernie Sanders-like Jeremy Corbyn has just become head of the Labour Party. Also in Alberta, she took hope from a conference that brought together union miners from the tar sands, environmentalists, and many other sectors and emerged with a progressive manifesto.

Before a brief Q&A, she closed her formal presentation with a clarion call to optimism AND action:

We need to move from a society based on extraction to one based on caring, including a guaranteed annual income. Caregiving jobs are climate change jobs. We must expand the caring economy and contract the careless economy. 2016 is a leap year; we add a human-created day in deference to the earth’s rotation. That’s an increased opportunity to build a much better world. We will be told it’s impractical. But $2.6 trillion has been divested from fossil fuel.

Quoting a woman leader in Nauru, a tiny Pacific Island being lost to climate change after a catastrophic history of exploitation by First World economies (Klein chronicles the sad tale in This Changes Everything), she continued,

“If politics are immovable, let’s change the politics.” Now is not the time for small steps. Now is the time to leap!

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By Posted on Posted in Abundance and Prosperity, Business Ethics, Corporate Social Responsibility, Diversity, Energy & Sustainability, Environment, Green Business, Greenwashing, localism/locavore, propaganda, Social and Economic Justice Tagged with , , , , , ,
Independent-owned boats like these on the Spanish Costa Brava could be forced out by Big Fish. Photo by Shel Horowitz

Independent-owned boats like these on the Spanish Costa Brava could be forced out by Big Fish. Photo by Shel Horowitz
Independent-owned boats like these on the Spanish Costa Brava could be forced out by Big Fishing. Photo by Shel Horowitz
As a vegetarian for the past 42 years, I don’t spend a lot of time thinking about fish. But I went to a talk, “Food Grabs vs. Climate Justice: How capitalists and climate deniers are locking up access to land and sea, and how Food Sovereignty movements are creating real climate solutions,” part of the Center for Popular Economics’ annual summer institute in Western Massachusetts.

Moderated by Sara Mersha (Grassroots International), panelists included Michele Mesmain (Slow Food International), Betsy Garrold (Food for Maine’s Future), and Seth Macinko (Department of Marine Affairs, University of Rhode Island). Both Macinko and Mesmain focused on fish and fisheries.

Both experts agreed on the need to control overfishing–and both said there’s a better way than the current widely embraced privitization “solution”: taking the public resource of the sea held in common, and giving it, for free and in perpetuity, to large corporations who are already catching the most fish. These corporations then can lease fishing rights back to the local fisherfolks, who used to be able to fish them for free–or simply force them out of business.

Macinko said you can manage a resource to prevent overfishing without savaging the historic commons rights, and noted the unholy alliance of environmental groups (including Environmental Defense Fund), academics, corporate-oriented major foundations such as Pew, government and trans-government authorities including the World Bank, the Big Fishing lobby, and, lo and behold, the Koch Brothers’ foundation pushing for this rights grab. Then Mesmain showed three models of successful fisheries management without privitization: a 1000-year-old guild governing France’s Mediterranean coast, a much more recent initiative in the Basque region of Spain–both involving open-sea fisheries, and one through the Okanagan Nations Alliance (8 nations/tribes in Washington State and British Columbia) covering inland river salmon fisheries.

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By Posted on Posted in Energy & Sustainability, Environment, Greenwashing, propaganda, Social and Economic Justice Tagged with , ,

Like many environmentalists, I have serious issues with fracking: injecting a highly pressurized toxic sew of chemicals and water into shale rock, to blow it apart and release the gas trapped inside. This technology has spread widely in the last 15 years or so, and has been a lot of why fossil fuel prices have actually fallen.

In my mind, the big problem was always the risk to our water. We can live without oil, gas, coal and nuclear; there are plenty of alternatives. But we can’t live without clean, usable water, and fracking puts that at risk. There also seems to be a correlation between fracking and earthquakes, which should make anyone a bit nervous.

Now comes a new report that makes me further question the “wisdom” of fracking. Apparently, the gas is going to run out anyway. According to this article posted on the World Economic Forum website, the US, Norway, and Poland are among the countries where the much-ballyhooed potential for shale gas has turned out to be not so sweet and rosy after all. Norway dropped its estimate from 83 trillion cubic feet in 2011 all the way down to zero two years later. Poland reduced its estimate by 80%. And a new University of Texas study has the US shale boom pretty much ending in just five years.

So why are we investing billions of dollars in infrastructure and putting our water at risk? Why not use that money to push our economy further toward renewables like solar, wind, and small hydro? Why not retrofit every building with deep-conservation insulation, thus reducing the demand?

No wonder people around the country and around the world–including my own area of Western Massachusetts, where a proposal to pipe fracked gas has encountered fierce opposition despite gas company dirty tricks that extend to imposing a moratorium on new gas connections

Ask your utility company these sorts of questions. It’s your right to know.

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By Posted on Posted in Activism, censorship, Democracy, Diversity, Ethics in Government, localism/locavore, People Helping People, Politics, propaganda, Psychology, Transparency vs. Secrecy Tagged with , , , ,

In his daily blog, Seth Godin wrote today,

The last hundred years have also seen a similar ratchet (amplified, I’d argue, by the technology of media and of the economy) in civil rights. It’s unlikely (with the exception of despotic edicts) that women will ever lose the vote, that discrimination on race will return to apartheid-like levels, that marriage will return to being an exclusionary practice… once a social justice is embraced by a culture, it’s rarely abandoned.

Unfortunately, those “despotic edicts” are all-too-common. While the general trend is not to reverse progress, there are far too many exceptions:

And, sadly, dozens more examples from around the world.

If you think “it can’t happen here,” do some research on Berlin in the 1920s–or read Margaret Atwood’s The Handmaid’s Tale). Or look at the scary anti-Arab and anti-Muslim acts of violence that started showing up regularly in the US starting in the aftermath of 9/11/01 and are still escalating.

Although this is a pessimistic post, I am ultimately an optimist. I think Godin is basically right–but there are many, many exceptions. Let’s work together for a world in which those exceptions are no longer tolerated–we can do this!

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By Posted on Posted in Activism, Business Ethics, Corporate Social Responsibility, Democracy, Ethics in Government, Ethics-International, General Commentary, Politics, propaganda, Protests and Crackdowns, Social and Economic Justice, Transparency vs. Secrecy Tagged with , , , , , , , , , ,

Guest post by Paul Loeb

Remember the World Trade Organization, which slipped into the shadows after massive Seattle protests in 1999? The same day last week that Congress initially blocked the possibility of fast track approval for the TPP trade agreement, the House voted to overturn rules requiring country-of-origin labeling for meat. Those supporting the vote said they were responding to a World Trade Organization ruling, judging US country-of-origin labeling unfair competition with meat coming from foreign countries like Canada and Mexico, and therefore a violation. They said they had no choice for fear of triggering sanctions or lawsuits from countries exporting meat across our borders.

I don’t know about you, but I like knowing whether my meat comes from Iowa or Uzbekistan, Montana or Mexico, Kentucky or Kenya. So do 93% of Americans, according to a Consumer’s Union survey. People like supporting US farmers, cutting down distance travelled, knowing there will be at least minimal inspection standards, even if the delights of e coli occasionally slip through. It seems commonsensical that we’d want at least the chance to become informed consumers, whether with the origins of our meat, GMO-derived crops, or the amount of sugar and calories in our baked goods.

Maybe the House members are wrong in insisting that the international tribunals that adjudicate trade disputes would deem this a violation. But if this particular House bill passes the Senate and gets signed by Obama, even the mere possibility of a lawsuit will have struck down a wholly reasonable law that protects our health and supports our local economies. And if TPP passes the Senate, other attempts to regulate commerce for the common good will be potentially gutted as well, from attempts at financial regulation to limits on the prices charged for drugs, to environmental rules and seemingly innocuous actions like requiring accurate labeling. Some of this could occur through legal action, and some through the mere fear that such action could occur.

Now maybe TPP won’t contain rules on meat. Maybe it will simply limit other ways we might try to exert our sovereignty over critical choices that affect us. But we do know that this agreement—involving countries constituting 40% of the global economy—through what’s called the Investor-State Dispute Settlement process, will establish unaccountable tribunals with the power to let corporations collect damages for loss of profits. We don’t know the precise reach of the agreement because ordinary citizens haven’t seen it. Even Congressional opponents were prohibited from taking notes when they looked at it, and “cleared advisors” who’ve seen it have been legally prohibited from talking specifics. Yet we’re told it represents an inevitable future, that the benefits will trickle down to ordinary citizens, and that those who ask reasonable questions about its profound implications are merely obstructionist whiners.

So do we demand full transparency before moving ahead? Or do we trust that the corporations that negotiated these rules have our interests at heart, and would never, in the slightest, harm our democracy? Whether or not the country-of-origin labeling on meat survives or is ended by the House bill and WTO ruling, TPP plays for far larger stakes, the ground rules that affect our very potential to take common action. The meat bill is one more warning that there are some rules and agreements where we should be careful to eagerly swallow.

Paul Loeb is the author of Soul of a Citizen and The Impossible Will Take a Little While

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By Posted on Posted in censorship, Diversity, General Commentary, language, propaganda, Shel's Personal Life Tagged with , ,

A friend shared a meme on Facebook this morning: photo of an Assembly of God church marquee with this message on its movable sign: “A free thinker is Satan’s slave.”

Interestingly, many of the most deeply religious people I know would take strong issue with that. They engage with God intellectually. They argue with God when they feel it’s justified. An honorable tradition that goes back at least to Abraham—who, in one of the most remarkable stories in the entire Bible, argues with God about destroying Sodom and Gomorra. Abraham asks if God would spare the cities if there are 50 righteous citizens. God agrees. And then Abraham keeps negotiating, until God agrees to save the city if only 10 righteous souls are present.

But apparently even this is too high a barrier. All they can find are Abraham’s nephew Lot and his family—and they are not exactly models of terrific human behavior. They are taken to safety and the cities are destroyed.

Though I’m not particularly religious, I was raised in an Orthodox Jewish household. People obeyed the commandments as they understood them, but spent lots of time debating their merits—and, for that matter, dissecting the world’s news. And of course, much of the commentary on the Torah came from the sages of old, who would spend hours discussing the intricacies and shades of meaning of some obscure passage. In today’s world, the Jewish Renewal movement (which I do consider myself a part of) has again, actively engaged, reinvented traditions, and provided lots of commentary.

And this is certainly not an exclusively Jewish trait. From the Catholic Worker, Vatican II, and Liberation Theology movements to the preachings of Pope Francis, we see active engagement permeating Catholicism. And we find similar movements in the Islamic, Protestant, and Buddhist worlds (think about the Dalai Lama, for example). And, I’m guessing, in every other significant religion.

The miracle of religion, in my mind, is that people do question, grapple, argue, test out theories—and continue to come back to their own personal version of God.

I feel sorry for the person who crafted the message on the sign.

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By Posted on Posted in Business Ethics, Corporate Social Responsibility, Eco-friendly, Environment, Green Business, Green Living/Green Lifestyles, language, Media Ethics, Politics, propaganda Tagged with , , , , ,

A couple of Facebook friends (both well-known marketers based in Canada, as it happens) posted a link to an article called “FDA to Crack Down on Home-based Soap Makers.”

Having seen government overreach in such areas as raw milk, I clicked over and took a look. And found very little information. Rather than spend my morning following links on a Google search, I merely posted this response:

But the article says very little about what the proposal actually would do. European cosmetics standards are a GOOD thing, and, as I understand them, would make it far harder for big corps to sell us harmful “personal care” products. Which doesn’t mean this law isn’t overreaching–just that I don’t know because the article doesn’t tell us. Seems like an easy way around this would be a minimum number of bars per year underneath which producers would be exempt. But even artisanal soapmakers *should* disclose ingredients.

Artisanal organic soap bars
Would small-batch organic soaps be affected? No.

Later, I saw another comment from someone who did take the time to do the research; businesses with less than $100,000 in sales are exempt.

In short, this article is an attempt to stir up hostility with a nonexistent controversy. And it seems that Senator Dianne Feinstein is not an evil tool of the personal care companies after all.

I wonder, if we dig deep enough, if we would find some of the big chemical-based personal care products companies—or perhaps an opponent of Senator Feinstein—have a hand in this disinformation campaign. The list of industry giants supporting the new legislation (and thus, imposing tougher standards for themselves) is a long one but it’s certainly not every company.

Incidentally, I’ve said for years that the tough European Union rules on personal care products were a huge marketing opportunity for companies that meet the standards. Whether based in the US or Europe, the first few companies that demonstrate they meet the tougher standards ought to go be very successful in the stores.

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