I deeply resent Hillary Clinton’s message that we can’t go for what we really want. Barack Obama beat her in ’08 because his message was “hope” and “yes we can.” He made some of that a reality in spite of tremendous resistance–more than I’ve ever seen for ANY president’s policies. But he would have gotten much more accomplished if he’d continued organizing: bringing the same coalition that led him to victory into supporting his agenda and pressuring that reluctant Congress. As a former community organizer, he should have known this.

Bill Clinton’s presidency shows the dangers of the HRC approach. By dismissing any effort at real change right from the start, he allowed himself, over and over again, to back away from meaningful change and turn what should have been the post-negotiation fallback position into the starting gate, and then allow that to be whittled down further until the change was so small that Grover Norquist actually could drown it in a bathtub.

Obama made the same mistake. “Single payer isn’t on the table but we have a public option” turned into. “no public option.” And the ACA as finally passed was a giveaway to insurance companies. Yes, it made people’s live’s better and I’m glad it passed. But Obama squandered the potential for much deeper reform.

Isn’t it so much better to aim for what you really want and get only three-quarters of the way than to aim for what you think is “achievable”—and still get only three-quarters of the way? It’s a very rare football play that gets a touchdown from the kick-off point. Much more commonly, the team advances the ball, play by play, and starts again from the end point of the last play. Then they get the touchdown.

It took 100 years to eliminate slavery in the US. It took another 100 to pass meaningful civil rights legislation, and it may be another 100 before the cancer of racism is nothing but a memory. It has already taken about 80 years to get even the wimpy ACA; that doesn’t mean we say we don’t need to make more progress. And it certainly doesn’t mean you have to tear down the ACA before you have something better in place.

Henry Ford said, “Whether you think you can do a thing or think you can’t do a thing, you’re right.”

Muhammad Ali put it this way:

Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.

And I personally have taken on the “impossible” goal of showing the business community how to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance—at a profit. Taking my cue from Ali, when I speak on this, my talk is called “Impossible is a Dare!” I’ve also written a book, Guerrilla Marketing to Heal the World, that demonstrates how these future victories are actually quite possible. I’ve done “impossible” things before. Why restrict ourselves by thinking small?

I have other issues with Hillary besides her willingness to settle for less even before the negotiations start. HRC’s ties to Wall Street make me nervous. Her hawkish rhetoric, even more so. And her Middle East policy is just plain shameful. As an American Jew, I stand up and say “Israel right or wrong” is as misguided as “America right or wrong” was in the Vietnam era—and I further say that we progressives knew that going into Iraq as we did was a terrible mistake. I was out there in the streets with millions of other Americans, saying “don’t do this, it will be a disaster.” There is zero justification for her vote to support the worst foreign policy disaster in history.

I will proudly—excitedly—vote for Bernie in the primary. Nonetheless, if Hillary is the nominee—and she probably will, due in part to Party rules that allocate delegates to high-status mainstream Democrats over and above those allocated in elections—I would support her unequivocally over any of the Republicans running. I think she has a good heart, I’d much rather see her in charge of picking the next members of the Supreme Court than any of that bunch, and I would see her election—as I saw Obama’s—as getting us closer on the path from the kick-off to the goal.

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Top of a special Bernie Sanders fundraising offer involving a very special custom pint of ice cream
Top of a Bernie Sanders fundraising offer involving a very special custom pint of ice cream
Farther down the page, showing the whole container
Farther down the page, showing the whole container

If you’re friends with me on Facebook, you already know I’m supporting Bernie Sanders in the Democratic primaries. And if you read this blog regularly, you know I’m both a long-time student of marketing and a long-time advocate of marketing with honesty and integrity.

In light of this, I received a mailing from one of the groups allied with the Sanders campaign, and immediately noticed some things I wanted to share.

  • The product is totally in keeping with Bernie’s message, talking about the “1%” chocolate layer on top of the ice cream
  • The video featuring Ben Cohen explaining the flavor to Jerry Greenfield, is hilarious, especially where he talks about breaking through the one percent barrier to spread the wealth (the chocolate) throughout the pint
  • Most marketers, when faced with the opportunity to offer a single unique item, set a stratospheric price—but even with a total production run of just fifty, and only one being given to this organization, the price is only $50 (once again reinforcing the brand messaging)
  • However, it’s something of a lottery; only one person gets the prize, but anyone who contributes $50 or more by the deadline gets to play
  • There are also a number of less exclusive rewards—democratizing the lottery somewhat.

If you’d like to see the other prizes, or make a donation and enter the raffle (deadline is tomorrow), visit https://secure.actblue.com/contribute/page/wewantbernie

Disclaimer and disclosures: I am not involved in any way with organizing this promotion and don’t benefit financially. I have given money to the Sanders campaign and I’ve probably also given money to Progressive Democrats of America, the sponsoring organization.

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A friend of mine, a very successful author and marketer, a deep student of the human psyche, asked on Facebook, “Why do you love/hate Trump? (Disclaimer: I’m indifferent.)”

It was the disclaimer that got me worried. This is part of my response to him:

I have enormous respect for your analytical skills, M.______, but I question deeply your indifference…

M.______, I hope you’re pulling our legs. You of all people understand human motivations and psychology. Trump is a master marketer and manipulator. I don’t know if he’s studied NLP [Neurolinguistic Programming] (or maybe you) or if he’s actually a natural.

I do know that if he wins, I will be looking seriously at what other country I might live in for the next 4 to 8 years. I have family who died in Nazi concentration camps. I don’t want to be part of an America where ordinary citizens are rounded up because they’re Muslim or Mexican, just as my parents’ cousins were for being Jewish.

I don’t say this lightly. I consider him extremely dangerous, and it scares me that enough people in the US take him seriously enough that he’s doing well in the polls (we’ll see if this translates to actual votes).

 Some things I didn’t say to my friend:
In the courtyard of the new Reich Chancellery, the Fuhrer partakes of the "one-pot" communal stew meal in the company of invited fellow citizens. Photo by Heinrich Hoffman, courtesy New York Public Library
In the courtyard of the new Reich Chancellery, the Fuhrer partakes of the “one-pot” communal stew meal in the company of invited fellow citizens. Photo by Heinrich Hoffman, courtesy New York Public Library
 But my deep message to my friend is that we cannot afford indifference. Let’s remember that Hitler was democratically elected, and that Berlin in the 20s was a liberal, arts-centered city. We must not get complacent. We must not think “it can’t happen here.” And we must not be swallowed by indifference.
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Offshore oil platform. Photo by Freddie Hinajosa
Offshore oil platform. Photo by Freddie Hinajosa

A petition crossed my desk this morning that called for President Obama to unilaterally ban oil exports. Here’s the text:

With the crude oil export ban lifted, oil companies will be pushing to speed the export of fracked crude oil and ramp up production, and we’ll be fighting every step of the way to prevent it. The budget deal preserves a straightforward way to do so: President Obama can declare a national emergency and prohibit exports.

In rejecting the Keystone XL pipeline, Obama acknowledged the need to keep fossil fuels in the ground. In his final year in office, he can still build a positive climate legacy if he prohibits oil exports under the new law and ends new auctions of publicly owned oil, gas, and coal on federal lands as hundreds of environmental organizations and community leaders have petitioned him to do.

I totally agree that oil exports will be a big step backward in the struggle to stave off catastrophic climate change. But not with this method! I not only won’t sign, I’ll work against it, as I’m dong by writing this blog.

I don’t think they’ve thought through the implications here.

This budget deal was a hard-fought compromise where both sides had to give a lot to get anything through. To stab that agreement in the back while the ink is barely dry would be to put a stake through the heart of bipartisan government. It would be, quite frankly, a betrayal. And I would call it unethical.

And the Republicans would not forget, and not let anybody else forget. If you think they beat the drums on Benghazi or Hillary’s email issue, you “ain’t heard nothing yet.” NOTHING that would require Republican cooperation would be passed again, for decades. As we enter into the 2016 campaign, the mantra would be “you can’t trust the Democrats; they betrayed us and they will betray us again.” And this time, they’d be correct.

I’m guessing the consequences would include 12 to 20 years of Republican presidents with veto-proof Congressional majorities. No, thank you! I don’t want to hand them the ability to wreck everything we’ve worked for during the 250 years of our country’s history.

So what can we do instead? So glad you asked. Here are a three ideas (among many other possibilities):

  • Start a massive lobbying campaign aimed at Republicans in Congress. Let them feel big pressure from their own constituents, telling them that climate change is a deal-breaker issue for you at election time, reminding them that the US pledged to make serious climate change progress at COP21 (the Paris climate accord signed earlier this month) and that fossil fuel exports—incompatible with that commitment—are not acceptable. Use the argument that the US needs to be seen internationally as a government that keeps its promises and honors its commitments if we want other countries to work with us. Add a national pressure campaign at the top GOP legislators, those in positions of great power within their own party. Push the Republicans to introduce a ban on fossil fuel exports as if it were their idea. If the Democrats can run with Obamacare, which was based on Republican proposals in the 1990s, why can’t the Republicans steal Democrats’ issues?
  • Turn to the business community for binding pledges NOT to participate in fossil fuel exports. If necessary, pick one company at a time to threaten with boycotts and shareholder resolutions. Organize stock divestment campaigns and large public demonstrations in front of the corporate offices, not just of the targeted company but of any of the “players” if they move forward.  Get a few smaller players to move before going after ExxonMobil.

    Use the stick of negative pressure, but also the carrot of what they could do with that investment money that would build their reputation and their profits while avoiding all this unpleasant controversy. Have meetings with their executives to strategize better ideas.

    Big corporations hate to be seen as enemies of the people and don’t like being in the center of controversy; they’re also risk-averse.

  • (This is probably the hardest one.) Create an international pressure campaign on many fronts: Get foreign governments pledging they won’t accept US oil, gas, and coal. Get the United Nations to pass legislation making fossil fuel exports a crime against humanity. Start international boycotts and pressure campaigns against participating companies. This would not be easy to organize and might also have unintended consequences. The US is an importer of fossil fuels, so this would apply what Naomi Klein calls “the shock doctrine” to the US, forcing a mad and potentially destabilizing scramble to convert a much greater share of the US economy to renewables, and fast. So let’s start with the first two ;-).
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So much of the news is bad right now. Both my local papers had the same depressing Associated Press article this morning. In the years since Sandy Hook, apparently, many states have made it EASIER to carry guns and basically nothing has been done to bring gun violence back to levels typical of most civilized countries.

Another article talks about the attacks by Republicans in Congress on our democratic society, on the environment and the new #COP21 climate agreement just hashed out, and even on medical benefits for 9/11/01 first responders, among the other bad stuff they have in store.

“What does he mean by ‘attacks on our democratic society?'”  you ask. I’ll answer with a couple of excerpts from the article:

The trucking industry wants to allow longer tandem trucks and block rules requiring added rest for drivers.

If you don’t think that’s an attack on our democracy, consider the consequences if the driver of a supersize truck falls asleep at the wheel and crashes into a school bus. There’s the human cost of an avoidable tragedy, of course, but also the financial burden on cities and counties already squeezed to the bone. It will be the safety net that gets shredded.

Financial companies want to ease tighter regulations imposed by the 2010 Dodd-Frank law.

Have we learned nothing from the debacle of 2007-08?

And there are efforts to repeal a law requiring that meat be labeled with its country of origin…and to block mandatory labels for genetically modified foods

Whatever happened to consumers’ right to know?

And then, of course, there’s the usual run of Islamophobic racism in our land built by immigrants, many of them refugees:

Republicans want to include a House-passed bill restricting Syrian refugees trying to enter the U.S. Faced with an Obama veto threat, that may be replaced by a measure, approved with bipartisan support by the House, restricting visa-free entry into the U.S. by many foreigners.

These Republican politicians forget that they are also descended from people who came here seeking a better life.

It happens that I sent a birthday greeting on Facebook to a Muslim (Pakistani immigrant) friend yesterday (I happened to sit next to him at a Bruce Springsteen concert several years ago, and we’ve stayed in touch). His response and the dialog we’ve had is relevant to the conversation. I reprint with his permission:

Him:
Thank you Shell….. It’s been an awesome few weeks. Finally became an American citizen and celebrated my birthday the same week.
Me:
Wow, congrats. We’ll have to change that Springsteen song (did he sing it the night we met? I don’t remember) to “CHOSE the USA!” It’s a powerful time to make that choice, with anti-Islamic crazies running high-poling campaigns for president.
Him:
Lol…. The same day I received my naturalization, Trump opened his mouth …. Lol…. It was funny…. However, the support has been wonderful from friends and coworkers.
Me:
All I can do is shake my head in wonder. He is sounding more like a Nazi. It shakes my faith in America that he has measurable support. My best hope is that he doesn’t get the nomination but gets close enough that he runs as an independent. And Hillary (more likely) or Bernie (my preferred choice) leads a Dem sweep that gets not just the WH but both houses of Congress and we can actually get some stuff done around here. Of course, US media has been playing up anti-Arab and anti-Islamic bigotry since at least the 1970s oil crisis–even though other than 9/11, Fort Hood, and this recent tragedy in California, most of the gun violence is at the hands of people who self-identify as Christian (I don’t think Christ would agree with their claim).
It just occurred to me as I hit send that this might make a good blog post. May I have your permission to reprint your comments–you can be an anonymous “Muslim friend” or I can name you.
Him:
Sure. Trump is just an attention seeking idiot. Amazing that a reality star, upstart millionaire can received so much attention …. Lol.
I’m glad he’s not deterred by recent xenophobia. Like my ancestors and yours, he will help us build a better country in the US.
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Screenshot of KPMG's internal "higher purpose" video captioned "We Shape History"
Screenshot of KPMG’s internal “higher purpose” video

This Harvard Business Review article and accompanying video are too good not to share. The video is less than two minutes and well-worth watching. Watch it with your marketer hat on. Pay attention both to the direct message and to the outcomes.

KPMG is positioning itself as an agent of social change, a social entrepreneurship giant involved in everything from keeping the Nazis at bay during World War II to certifying the election results that allowed Nelson Mandela to become the first president of a free South Africa.

I’m not passing judgment on the accuracy of the claim that the wonderful, world-changing projects highlighted in the video represent KPMG’s (and predecessor Peat Marwick’s) overall corporate culture  over many decades. I haven’t done the due diligence on that, and frankly, I’m pretty skeptical of the claim. Big Four accounting firms don’t tend to be known as cauldrons of world-changing social entrepreneurship.

But clearly, the company decided to spotlight its role as a changemaker and to foster an employee culture of empowered action—and that’s terrific. Not at all surprised to see the excellent results. Every manager should look at the amazing engagement this campaign created, with over 42,000 stories submitted by employees and 76 percent agreement that their jobs had deeper meaning.

Be sure to note the graph at the bottom, contrasting several employee satisfaction metrics under managers who emphasized or didn’t emphasize a higher purpose.

If one of the largest accounting firms in the world can take this on, your probably much simpler business can do it too. Every person who supervises others should take that data to heart and make sharing their own organization’s higher purpose a consistent part of their own employee motivation (if you get stuck on this, contact me; I can help).

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Urban bicyclists taking a break
Urban bicyclists taking a break

What surprised me about Seth Godin’s blog post today on cars vs bicycles was the way he based his pro-bike arguments in classic liberal altruism: protect the underdog, ensure the safety of the less powerful. This is even more remarkable because he lives in New York City, whre bikes have clear superiority over cars for many purposes. (His tounge-in-cheek pro-car arguments, on the other hand, were like the modern Republican Party: I have more power than you, so get out of my way.)

I’m a big believer in convincing by harnessing the reader/listener/viewer’s enlightened self-interest. So I’d rewrite his pro-bike list with these eight positive reasons:

  • In dense urban areas, you’ll get there much faster on a bike than in a car, for trips of up to five and maybe as much as seven miles, especially in rush hour
  • You can park within a few feet of your destination (in big cities, I often start looking for a parking space half a mile/one kilometer ahead, and sometimes don’t find a space until a mile/2KM on the other side)
  • In less populated areas, the bike provides a healthy, fun workout
  • You notice more on a bike: stores and restaurants to check out, architectural details, big scenic vista, some ripe and yummy fruit to pick on a wild raspberry vine, that gorgeous hawk soaring above you
  • You enjoy that wonderful feeling of being outside with the breeze and sun
  • Your carbon footprint during your trip is reduced by orders of magnitude
  • You get to smile and be smiled upon by other people; positive human connection, no matter how fleeting, is a good thing, and hard to achieve encased in a ton or two of steel and plastic
  • Bikes are waaay cheaper—bike economics: outright purchase of something between $200 for a decent used street bike on up to, say, $600 for a new one of better quality, maintenance costs of $50-$100 per year, fuel cost of zero; car economics: at minimum, $5000 plus hundreds or thousands in annual maintenance for a functional used car with a remaining lifespan of three years or more, plus costs of fuel and insurance, on up to several tens of thousands for a new one.

Of course, Seth is using the bike vs. car argument as a metaphor for the caring vs. selfish economy. But as an avid biker (going back to commuting to high school in New York City, and continuing through my current rural lifestyle)—and a benefit-focused marketer, I had to point out that bikes do actually offer a number of real advantages.

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Aftermath of Hurricane Katrina. Photo by Palmer W. Cook
Photo of debris after Hurricane Katrina
Aftermath of Hurricane Katrina. Photo by Palmer W. Cook

It’s not often you hear a self-professed liberal Jewish feminist open her talk with ten minutes praising the Pope. But that’s how Naomi Klein, author of This Changes Everything, The Shock Doctrine, and several other groundbreaking books, began her talk at Mount Holyoke College last night. While acknowledging a litany of areas where she and Francis have profound disagreements—among them same-sex marriage and a woman’s right to control her own body—she thanked him publicly for his attention to the planet in peril and its dispossessed people, saying he was a great example of what environmental leadership looks like right now.

And for Klein, those two areas—helping the planet and replacing poverty with abundance—are forever braided together. “Climate change is an accelerant to all the other issues going wrong…It’s not about saying climate change is so big that it trumps everything else. All are equally urgent, and we don’t win by pitting these issues against each other.” We win, she says, by joining forces to demand holistic approaches that simultaneously solve climate heating, create jobs and economic opportunity, and remediate ism-based oppression—by “connecting climate change with a broken economic model”—a concept she calls “intersectionality.”

(This is a message particularly dear to my own heart, and thoroughly integrated into my forthcoming 10th book, Guerrilla Marketing to Heal the World as well as my own talk, “‘Impossible’ is a Dare.”)

The impacts of climate change, she notes, often fall most heavily among the very poor countries, and the very poor residents of rich countries. Oil refineries, coal plants, and high asthma rates tend to be found in low-income communities, often with high concentrations of people of color. Rising floodwaters will inundate poor, tiny island nations first. “It’s not just about things getting hotter, but about things getting meaner. More militarized, more racist,” as we see in the response of countries like Hungary to the Syrian refugee crisis. Which she sees as climate-related, noting that the Syrian civl war followed the worst drought in Syria’s history. Climate change, she says, is also a women’s and a feminist issue; the impacts hit women disproportionately as well.

So her challenge to climate activists is to turn “disaster apartheid” (e.g., the detestable official response to Hurricane Katrina) into “energy democracy.” And that includes making sure that the communities hit hardest are first in line for improvements that meet their needs.

Hurricane Katrina, which inspired Klein to write The Shock Doctrine and begin her climate study that led to This Changes Everything, was a perfect storm combining “heavy weather and a weak and neglected public sphere.” She points out that by the time Katrina made landfall, it had been downgraded from a Category 5 hurricane to a mere tropical storm. The levees should have withstood the onslaught, if they hadn’t been allowed to fall into disrepair.

While the world looked on with horror as “FEMA couldn’t find New Orleans,” and “prisoners were abandoned, locked in their cells as the waters were rising,” evacuees were given one-way tickets out, and the elites seized an opportunity to remake the city as a wealthier place, with 100,000 fewer poor blacks, even tearing down public housing projects undamaged by the storm, to replace them with high-end condominiums.

Quoting Black Lives Matter leader Alicia Garza, Klein says it’s time to “‘make new mistakes’…we can’t demand perfection but we can demand evolution.”

Examples of the old mistakes we shouldn’t keep making:

  • “Projecting messianic fantasies onto politicians” and becoming disappointed when they fail to save us
  • Believing we can solve all our problems with market forces (she cites the recent Volkswagen fuel emissions tampering scandal as an example of why that doesn’t work)—or with technological fixes, which include not only wonderful new green energy systems but also environmentally catastrophic technologies like fracking (“the oil companies have figured out how to screw us sideways”), tar-sands oil, and massive pipelines such as the Keystone XL
  • “Building a movement entirely of upper-middle-class white people and wondering why people of color don’t join”
  • “Tearing other people to shreds” in bouts of anger disguised as political purity
  • Thinking that any one of us can do it all ourselves

Noting that fossil fuel companies will work extremely hard to protect their enormous profits and will try to win the public by pointing out the lifestyles of luxury fossil fuels have allowed us, Klein says we won’t win by trying to educate fossil-fuel billionaires like the Koch brothers. Furthermore, “we cannot look at this without looking at who burned what, when. Fossil fuels have allowed us to live the fantasy of a life apart from nature. But the response from the earth, though slow in coming, says there’s no such thing as a one-way relationship, and you were never the boss! We could see this as a cosmic demotion—or as a gift.”

But we do have many victories to celebrate, including Shell’s decision this week in the face of strong opposition from environmentalists to withdraw from arctic drilling…China’s major reduction in coal development and initiation of carbon cap-and-trade—due to public pressure even in that repressive society—when only a few years ago a new coal plant was opening every week…the 400,000 new jobs Germany has created in shifting 30 percent of its energy from fossil and nuclear to solar and wind (to name a few). “As I talk to people, the biggest problem is that they think they can’t win. But we are winning, as part of a global movement.

And just as the shock of the Great Depression economic collapse created space for New Deal social reforms, so the climate catastrophe, coupled with the current collapse of fossil fuel prices, with the price of a barrel of oil plummeting from $100 to $50 in three months,  could catalyze transformation: “integrated holistic solutions and a road map. There’s a progressive tradition of using these shocks to build….a moment where we can do things that weren’t possible before. We can shut down bad projects and bad policy. We can win a moratorium on all arctic drilling. It’s easier to bring in a bold progressive carbon tax…the political goal has to be a polluter-pays principle…the mostr sustainable route is weaving together the yes and the no.” She delighted in recent progressive electoral victories in Alberta (long controlled by tar-sands-loving right-wingers) and in the UK, where the Bernie Sanders-like Jeremy Corbyn has just become head of the Labour Party. Also in Alberta, she took hope from a conference that brought together union miners from the tar sands, environmentalists, and many other sectors and emerged with a progressive manifesto.

Before a brief Q&A, she closed her formal presentation with a clarion call to optimism AND action:

We need to move from a society based on extraction to one based on caring, including a guaranteed annual income. Caregiving jobs are climate change jobs. We must expand the caring economy and contract the careless economy. 2016 is a leap year; we add a human-created day in deference to the earth’s rotation. That’s an increased opportunity to build a much better world. We will be told it’s impractical. But $2.6 trillion has been divested from fossil fuel.

Quoting a woman leader in Nauru, a tiny Pacific Island being lost to climate change after a catastrophic history of exploitation by First World economies (Klein chronicles the sad tale in This Changes Everything), she continued,

“If politics are immovable, let’s change the politics.” Now is not the time for small steps. Now is the time to leap!

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Independent-owned boats like these on the Spanish Costa Brava could be forced out by Big Fish. Photo by Shel Horowitz

Independent-owned boats like these on the Spanish Costa Brava could be forced out by Big Fish. Photo by Shel Horowitz
Independent-owned boats like these on the Spanish Costa Brava could be forced out by Big Fishing. Photo by Shel Horowitz
As a vegetarian for the past 42 years, I don’t spend a lot of time thinking about fish. But I went to a talk, “Food Grabs vs. Climate Justice: How capitalists and climate deniers are locking up access to land and sea, and how Food Sovereignty movements are creating real climate solutions,” part of the Center for Popular Economics’ annual summer institute in Western Massachusetts.

Moderated by Sara Mersha (Grassroots International), panelists included Michele Mesmain (Slow Food International), Betsy Garrold (Food for Maine’s Future), and Seth Macinko (Department of Marine Affairs, University of Rhode Island). Both Macinko and Mesmain focused on fish and fisheries.

Both experts agreed on the need to control overfishing–and both said there’s a better way than the current widely embraced privitization “solution”: taking the public resource of the sea held in common, and giving it, for free and in perpetuity, to large corporations who are already catching the most fish. These corporations then can lease fishing rights back to the local fisherfolks, who used to be able to fish them for free–or simply force them out of business.

Macinko said you can manage a resource to prevent overfishing without savaging the historic commons rights, and noted the unholy alliance of environmental groups (including Environmental Defense Fund), academics, corporate-oriented major foundations such as Pew, government and trans-government authorities including the World Bank, the Big Fishing lobby, and, lo and behold, the Koch Brothers’ foundation pushing for this rights grab. Then Mesmain showed three models of successful fisheries management without privitization: a 1000-year-old guild governing France’s Mediterranean coast, a much more recent initiative in the Basque region of Spain–both involving open-sea fisheries, and one through the Okanagan Nations Alliance (8 nations/tribes in Washington State and British Columbia) covering inland river salmon fisheries.

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Like many environmentalists, I have serious issues with fracking: injecting a highly pressurized toxic sew of chemicals and water into shale rock, to blow it apart and release the gas trapped inside. This technology has spread widely in the last 15 years or so, and has been a lot of why fossil fuel prices have actually fallen.

In my mind, the big problem was always the risk to our water. We can live without oil, gas, coal and nuclear; there are plenty of alternatives. But we can’t live without clean, usable water, and fracking puts that at risk. There also seems to be a correlation between fracking and earthquakes, which should make anyone a bit nervous.

Now comes a new report that makes me further question the “wisdom” of fracking. Apparently, the gas is going to run out anyway. According to this article posted on the World Economic Forum website, the US, Norway, and Poland are among the countries where the much-ballyhooed potential for shale gas has turned out to be not so sweet and rosy after all. Norway dropped its estimate from 83 trillion cubic feet in 2011 all the way down to zero two years later. Poland reduced its estimate by 80%. And a new University of Texas study has the US shale boom pretty much ending in just five years.

So why are we investing billions of dollars in infrastructure and putting our water at risk? Why not use that money to push our economy further toward renewables like solar, wind, and small hydro? Why not retrofit every building with deep-conservation insulation, thus reducing the demand?

No wonder people around the country and around the world–including my own area of Western Massachusetts, where a proposal to pipe fracked gas has encountered fierce opposition despite gas company dirty tricks that extend to imposing a moratorium on new gas connections

Ask your utility company these sorts of questions. It’s your right to know.

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