Category: propaganda

By Posted on Posted in Diversity, Ethics in Government, language, Media Ethics, Politics, propaganda Tagged with , , ,

Right-wing bloviators spewing bile and calling it “news” have been a fixture on the political scene for quite a few years now. And they’ve had influence far beyond the numbers of “true believers.”

While it’s hard to understand why anyone would pay attention to these mouthy masters of misrepresentation (take that, Spiro Agnew!), we see their influence in the raucous but marginal Tea Party gatherings, in the intransigence of the “Party of NO” in moving any policy agenda forward, and in such incidents as the forcing out of the amazing Van Jones as Obama’s Green Jobs advisor and the defunding of a national community organizing group based on the actions of a couple of idiots (even though most of those approached in the sting refused to go along)–by that logic, we could have defunded Congress centuries ago.

So it’s with gladness that I report that as soon as it became obvious that the widely circulated video of black official Shirley Sherrod making what sounded out of context to be racist remarks–and which forced her unwilling resignation–turned out to be just the opposite–a story of how she overcame her internal racism and did the right thing to help a white family–Agriculture Secretary Tom Vilsack made a public apology and offered her a job again.

The hatemongers lose this round. Now…how aobut revisiting the Van Jones incident.

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By Posted on Posted in Advertising, Copywriting, language, Marketing Techniques and Philosophies, propaganda Tagged with , , ,

Note From Shel Horowitz, Owner of this Blog:

I’m posting this not because I agree with everything Jim says, but because I don’t. I’m not going to tell you which parts I agree with and which I’d argue with, at least not yet. I’d like you to have your say first, and when I return from vacation (this post is being scheduled ahead), I might choose to add to the dialogue.

I proudly call myself a marketer. The problem with doing that is that a lot of people think that marketer=scumbag. I get it. Consumers have been burned before and they blame the marketing most of the time.

But that doesn’t make it right.

There’s a big difference between good marketers and bad marketers. Good marketers want to get your attention and make you aware of their wares, whatever that might be. Bad marketers want to deceive you into buying something that you don’t need for profit.

Good marketing is good business. Too often business owners don’t want to do effective marketing because they don’t want to be lumped in with the scammers out there. Here’s a few examples.

In the online world there are people called information marketers. They sell things like membership program and eBooks, and “systems”. These often come as something like a 22-disc DVD set, or online training program. To sell these products, they use tactics like long-page sales letters. You’ve seen those pages before perhaps? Is the page that is one big single column and you have to scroll 20 times to get to the buy button at the bottom. The page is filled with testimonials and bullet points about why the product/service is so awesome, etc… Then it’s got a ton of bonus items.

Here’s the secret to those pages. Know why you see them so often? Because they work… really, really well. As a matter of fact, pages like that are often the top converting page on the Internet today. And in the Internet business, conversion is job #1. If you don’t convert well, you’re losing the battle.

Does marketing with long sales pages letters make them scammy? Not at all. It’s a tactic, and yes, some of the people who sell those types of products are out to rip you off. However, most of them have really good products to sell you. The problem is that because of the tactic they use, they get lumped in with a certain mindset of consumers who will never buy from them.

What about those annoying late-night infomercials you see online? You know what I’m talking about. The late Billy Mays selling OxyClean or Vince selling a Slapchop. Ever notice the “but wait, there’s more” at the end of every tv spot where you get a “bonus” item for ordering now? Again, it seems kind of marketing wrong, right? Actually, it’s there because it works, really, really well.

The point is this. As a business owner, it is your job to drive more sales, leads or publicity to your business. Bottom line. Good business is good marketing. Don’t leave marketing tactics on the table because you’re worried about how you’ll look. At the end of the day, you’re going to need to find a way to improve your business and beat your competition. It might be time to start looking around at new ways to do that.

For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, “Attention! This Book Will Make You Money”, as well as a professional speaker, blogger and Web business consultant. Find out more by visiting www.JimKukral.com. You can also follow Jim on Twitter @JimKukral.

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By Posted on Posted in Business Ethics, Media Ethics, propaganda, Social and Economic Justice Tagged with , , , ,

It’s really hard to imagine that anyone could take seriously the nonsense—make that the total falsehoods—spewed by the likes of Rush Limbaugh and Glenn Beck. It would make for good humor, except that people believe these shameless harlots who have dedicated their lives to the service of corporate greed and gratuitous attacks on progressives (or even liberals).

Limbaugh has crammed his foot even farther down his mouth than usual a few times lately. Two examples: He blamed environmentalists for the tragic oil spill in the Gulf of Mexico, and he blamed the United Mine Workers of America for failing to head off the 29-fatality disaster at Massey Energy’s Upper Big Branch coal mine in West Virginia.

Let’s look at the Massey case. Talk about blaming the victim: Early in his career as CEO of Massey, Don Blankenship broke the back of the UMWA by refusing to honor the industry agreement and demanding that the union bargain individually with Massey’s 14 subsidiaries. This was 1984, during the notoriously anti-union presidency of Ronald Reagan.

Thus, Upper Big Branch, like many Massey mines, is non-union. The union has tried to organize there repeatedly. And the government has repeatedly cited the mine for safety violations, closing it 61 times in the 15 months preceding the explosion.

Now, the really interesting part: According to “How King Coal Killed the Union Man,” by Lauri Lebo, published in the May 15 issue of the Washington Spectator union mines are far, far safer than nonunion You need to be a subscriber to read the article, so let me summarize some of the findings:

  • 254 of the 284 miners killed in the US since 2002 were in non-union mines
  • 25 percent of American miners belong to the UMWA, but union members accounted for only 11 percent of fatalities
  • Safety inspectors at union mines have the power to shut down mines operating unsafely; in non-union mines, the inspectors are absent, and workers can be fired for calling for inspection
  • Even without an on-site inspector, Upper Big Branch was cited by the Mine safety and Health Administration for safety violations 639 times from january1 2009 to April1 2010, but Massey uses a funky procedural maneuver to block meaningful sanctions

    How does Limbaugh sleep at night? He is a propagandist, not a journalist

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    By Posted on Posted in Abundance and Prosperity, Ethics: General, General Commentary, Politics, propaganda Tagged with , ,

    I’ve long wondered why the people who so strenuously object to socialized medicine have no problem with other socialized services, such as police and fire protection (on the government monopoly model) and education (the “public option”/private competition model). This bit of satire makes the point better than I could. I was hoping to be able to attribute it (it came anonymously as an e-mail) but on a quick Google, I found that it’s a very popular text, but couldn’t locate a source.

    I, ________________________, do solemnly swear to uphold the principles of a socialism-free society and heretofore pledge my word that I shall strictly adhere to the following:

    I will complain about the destruction of 1st Amendment Rights in this country, while I am duly being allowed to exercise my 1st Amendment Rights.

    I will complain about the destruction of my 2nd Amendment Rights in this country, while I am duly being allowed to exercise my 2nd Amendment rights by legally but brazenly brandishing unconcealed firearms in public.

    I will foreswear the time-honored principles of fairness, decency, and respect by screaming unintelligible platitudes regarding tyranny, Nazi-ism, and socialism at public town halls. Also.

    I pledge to eliminate all government intervention in my life. I will abstain from the use of and participation in any socialist goods and services including but not limited to the following:

    * Social Security

    * Medicare/Medicaid

    * State Children’s Health Insurance Programs (SCHIP)

    * Police, Fire, and Emergency Services

    * US Postal Service

    * Roads and Highways

    * Air Travel (regulated by the socialist FAA)

    * The US Railway System

    * Public Subways and Metro Systems

    * Public Bus and Lightrail Systems

    * Rest Areas on Highways

    * Sidewalks

    * All Government-Funded Local/State Projects (e.g., see Iowa 2009 federal senate appropriations)

    * Public Water and Sewer Services (goodbye socialist toilet, shower, dishwasher, kitchen sink, outdoor hose!)

    * Public and State Universities and Colleges

    * Public Primary and Secondary Schools

    * Sesame Street

    * Publicly Funded Anti-Drug Use Education for Children

    * Public Museums

    * Libraries

    * Public Parks and Beaches

    * State and National Parks

    * Public Zoos

    * Unemployment Insurance

    * Municipal Garbage and Recycling Services

    * Treatment at Any Hospital or Clinic That Ever Received Funding From Local, State or Federal Government (pretty much all of them)

    * Medical Services and Medications That Were Created or Derived From Any Government Grant or Research Funding (again, pretty much all of them)

    * Socialist Byproducts of Government Investment Such as Duct Tape and Velcro (Nazi-NASA Inventions)

    * Use of the Internets, email, and networked computers, as the DoD’s ARPANET was the basis for subsequent computer networking

    * Foodstuffs, Meats, Produce and Crops That Were Grown With, Fed With, Raised With or That Contain Inputs From Crops Grown With Government Subsidies

    * Clothing Made from Crops (e.g. cotton) That Were Grown With or That Contain Inputs From Government Subsidies

    If a veteran of the government-run socialist US military, I will forego my VA benefits and insist on paying for my own medical care

    I will not tour socialist government buildings like the Capitol in Washington, D.C.

    I pledge to never take myself, my family, or my children on a tour of the following types of socialist locations, including but not limited to:

    * Smithsonian Museums such as the Air and Space Museum or Museum of American History

    * The socialist Washington, Lincoln, and Jefferson Monuments

    * The government-operated Statue of Liberty

    * The Grand Canyon

    * The socialist World War II and Vietnam Veterans Memorials

    * The government-run socialist-propaganda location known as Arlington National Cemetery

    * All other public-funded socialist sites, whether it be in my state or in Washington, DC

    I will urge my Member of Congress and Senators to forego their government salary and government-provided healthcare.

    I will oppose and condemn the government-funded and therefore socialist military of the United States of America.

    I will boycott the products of socialist defense contractors such as GE, Lockheed-Martin, Boeing, Northrop Grumman, General Dynamics, Raytheon, Humana, FedEx, General Motors, Honeywell, and hundreds of others that are paid by our socialist government to produce goods for our socialist army.

    I will protest socialist security departments such as the Pentagon, FBI, CIA, Department of Homeland Security, TSA, Department of Justice and their socialist employees.

    Upon reaching eligible retirement age, I will tear up my socialist Social Security checks.

    Upon reaching age 65, I will forego Medicare and pay for my own private health insurance until I die.

    SWORN ON A BIBLE AND SIGNED THIS DAY OF __________ IN THE YEAR ___.

    _____________ _________________________

    Signed Printed Name/Town and State

    Spread it around!

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    By Posted on Posted in Energy & Sustainability, Ethics: General, Marketing Techniques and Philosophies, Politics, propaganda, Transparency vs. Secrecy Tagged with , , , ,

    I got a call tonight from a survey company asking me questions about my views on various candidates for Massachusetts Governor, and then about various energy alternatives, and then the obvious real purpose: questions about my views on the large-scale wood-burning biomass projects proposed around the state (including three locations fairly close to me: Russell, Greenfield, and even densely populated Springfield), and a proposed bill to count only solar, wind and hydro as Green projects, excluding nukes and biofuels.

    I think this gets an “award” for the most biased survey I’ve ever taken. First, the questioner determined that I was strongly opposed to the biomass plants—which are very bad on carbon footprint, not only from the burning of wood but also the massive deforestation and the huge amount of truck traffic they will generate. Wood is, indeed, a renewable resource. But it sure isn’t a clean one!

    Then he asked questions like

  • Would it change your vote if you knew that although the Sierra Club and [I think] the Massachusetts Medical Society support the bill, the Union of Concerned Scientists, Associated Industries of Massachusetts, and AFL-CIO oppose this bill? [Very clever of them to throw in the environmental groups on the other side; my suspicions were not yet aroused. Later, I Googled and could find no such endorsement from UCS, although their research is cited by another group, here]
  • Would it change your vote if you knew that wood-biofuel plants are carbon neutral? [absolutely NOT true!]
  • Would it change your vote if you knew that Massachusetts has more forested land now than it did 100 years ago?

    • After these three biased questions that were clearly tilted toward counting me as an opponent of the bill, I stopped the guy and said I thought this was a survey, and not a blatant attempt to feed misinformation to me in an attempt to change my opinion. He said, “hey, I’m just reading the questions!” I said I understood that, but I didn’t appreciate being manipulated like this, and I ended the interview. My caller ID told me he had a 609 area code (New Jersey), incidentally.

    I am totally sure this so-called survey will be used to trumpet the citizens of Massachusetts’ supposed stance in favor of biofuels and against the proposed law. While the law’s definitions could be sharpened, I actually feel that eliminating nuclear power and large-scale wood-burning biomass plants from being counted in the progress toward a Green economy is a GOOD thing. And I’ll be directing my friends who are active in the anti-biofuel campaigns to this blog, so they can see exactly what their opponents are up to—sleazy and easily discredited “surveys” like this.

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    By Posted on Posted in propaganda, Social and Economic Justice Tagged with , , ,

    Glen Beck has always represented a weird and radical extremism, but I never expected that even he would go so far as to diss Jesus’ own legacy, calling for congregants to leave churches that talk about social justice.

    Here’s the brief note I wrote to him:

    Dear Mr. Beck:

    When I heard your call to boycott churches that talk about social justice, I had to wonder if you have actually read the New Testament.

    Jesus’ own words are rooted firmly in social justice…in helping the economically or culturally oppressed, fighting back against the crushing pressure of the oligarchs of his day, giving aid and comfort to those opposing the totalitarian Roman regime, and bringing a new message of justice through nonviolence.

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    By Posted on Posted in Media Ethics, media-general, propaganda, Transparency vs. Secrecy Tagged with ,

    My friend Peter Shankman solicited comments from PR practitioners about Tiger Woods’ apology scheduled for later today, and the fact that reporters will not have access to him during the event; they’ll actually be in another building.

    This drew lots of comments on Tiger but basically none other than Peter about how the media will play this. The media, by accepting the unacceptable terms of Tiger’s event-scripting, becomes complicit. If they said, “Hey, Tiger, it’s great that you want to apologize—and if you want us to cover the apology, you have to take questions, or else we’ll sit this one out,” you might have some real give-and-take. But the media has been awed by celebrities and cowed by the access question for too long (look at the unquestioning coverage of GW Bush and the run-up to the Iraq war as another example)—and they’ve forgotten that their mandate is not to unquestioningly amplify PR flacks’ scripts, but to dig deep and find the real story.

    I’ve written two books on business ethics and blog frequently on media ethics, and I think that if the media is going to play the role of enabler of bad behavior, the media must share the blame that the real story doesn’t get told. It is the media that certified Tiger as someone worth paying attention to, rather than, say, someone who’s curing cancer or solving the energy crisis (like the amazing Amory Lovins).

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    By Posted on Posted in Media Ethics, Peace and War, propaganda

    Very interesting post from Fairness and Accuracy in Reporting (FAIR), raising the question about whether a journalist with a son in the Israeli army can be neutral and objective in covering the war where his son is a soldier.

    Rather than tell you what I think in my usual blunt and loud way. I’d like to know what you think. Please fill in a comment, below.

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    By Posted on Posted in Marketing Techniques and Philosophies, Politics, propaganda Tagged with , , , ,

    Following Martha Coakley’s loss in Massachusetts, Obama will no doubt get a lot of advice to move to the center, to compromise more, to give up any hope for the progressive agenda he was elected to deliver.

    But that advice is totally wrong-headed! If he wants to be remembered as anything other than an ineffectual one-term president, he and his weak-kneed party need to seize the debate, push the agenda, and present themselves once more as the party of change. Maybe they should even go back to Spiro Agnew’s “nattering nabobs of negativsim” and pin that label on the GOP.

    It is unconscionable that even the last few months when they’ve had their precious 60-vote supermajority, they’ve kowtowed to the right and let the party of intransigence frame and control the debate, and the votes. Now that they’ve lost that cushion, they’ve got only one hope of staying viable. Here’s the briefest outline:

  • Stop running crappy candidates! The Dems lost two governorships and for goodness sake Ted Kennedy’s Senate seat because they keep running candidates who don’t stand for anything, do little campaigning, and expect their money and connections to carry them to victory. Did they learn nothing from the John Kerry debacle? Or from Dukakis in 1988? I live in Massachusetts and can tell you that Coakley ran a terrible campaign.
  • Be the framers of the debate. Show the people how you proposed the change Obama ran on, and over and over again, the Republicans, the party of the failed policies of the past, have blocked your way no matter how many bipartisan overtures you make. Build momentum in the streets as well as in the boardrooms. Show that these Republicans, and the Blue Dog Democrats who vote with them, are blocking the way. Then mount effective campaigns by effective progressive candidates to get them OUT in November.
  • Refuse to tolerate the shenanigans of people like Joe Lieberman and Ben Nelson. The Republicans managed to get a lot of their agenda through with a very close majority during the Bush years, because they held together. Make it clear that the party will support primary challenges(and general election challenges) from the Left.
  • Play hardball. When Nelson, Lieberman and Snowe threatened the health bill unless it dropped all its substance, the party’s progressive stalwarts should have been out there shouting very publicly that dropping the public option meant dropping THEIR vote. Even Bernie Sanders wasn’t willing to go there.

    THIS strategy will result in one year writing good laws that won’t get passed, throwing the bums out, consolidating power, and having an amazing third and fourth year. Franklin Roosevelt used this strategy successfully in his first term, showed the public that he wanted to make real change, and swept back into office not just for a second term but for a third and a fourth.

    Obama, as a former community organizer, knows how to do this. He did it effectively in his campaign. He did it in the first weeks of his administration, and built a culture of hope. And then he started back-door dealing, chipping away at the agenda, providing giveaways to Wall Street, maintaining the worst aspects of the Bush foreign policy…is it any wonder his constituency feels deserted and abandoned? And that hope crashed and burned, leaving people bitter, angry, and unmotivated to vote for weak-kneed scoundrels–which is how they are perceiving the Democrats.

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    By Posted on Posted in Business Ethics, Entrepreneurship, Ethics: General, propaganda, Publishing, Transparency vs. Secrecy Tagged with , , , , , , , , ,

    While visiting Minneapolis, I took in the opening day of the new Ben Franklin exhibit at the Minnesota History Center in downtown Saint Paul. I’ve long ben a Franklin fan. To me, his far-reaching curiosity, big-picture viewpoint, multiple interests, creativity, willingness to question authority and even make fun of it, media and persuasion skills, dedication to the public good, and rise from poverty to a comfortable (even hedonistic) lifestyle are all traits that today’s entrepreneurs can learn from.

    No one can question that he made many important contributions in science (adding vastly to our knowledge of electricity, inventing a safer and more fuel-efficient wood stove), diplomacy/statesmanship (bringing France in as a powerful and game-changing ally against the British during the Revolution, oldest member of the Constitutional Convention), literature and communication (best-selling author/journalist/printer/publisher who was successful enough to retire from printing at 42, and propagandist for causes and philosophies he believed in), entrepreneurship (training and funding printers for a multistate network to print and distribute his works, anticipating the Internet by about 200 years and the modern franchise system by at least a century), as well as civic good (co-founding a public library, public hospital, fire department, fire insurance company, postal system, philosophical society).

    But what struck me were some of the contradictions—there are many others, but these two in particular need a second look:
    Slavery
    Franklin became convinced late in life that slavery was evil, and served as president of an anti-slavery society. Yet he not only owned slaves for over 40 years, but often published ads from slave-hunters in his periodicals, and refused to put his name on much of his earliest anti-slavery writing.

    Integrity
    Franklin is well-known for his moralizing, his aphorisms, and his commitment to honesty and integrity. Yet he broke his apprenticeship to his brother, ran away to Philadelphia before it was completed, and started as a printer without the papers necessary to show he qualified as a journeyman.

    While none of us are perfect, it does seem that these areas of Franklin’s life, among others, need careful examination, with more detail than was provided by this traveling exhibit (which seemed to be aimed largely at children).

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