According to Democracy Now yesterday, big polluters including BP and Dow have been exempted from environmental oversight on more than 179,000 stimulus-funded projects. You can read the entire very short item here.

My first reaction is “say it ain’t so, Joe.” But a little Googling shows it’s actually worse. According to the Center for Public Integrity’s original statement, the Obama administration was so eager to get stimulus-funded projects into the pipeline that it even granted a waiver for BP’s notorious Texas City refinery (site of a horrible accident in 2005), and claims…

…the administration has devised a speedy review process that relies on voluntary disclosures by companies to determine whether stimulus projects pose environmental harm. Corporate polluters often omitted mention of health, safety, and environmental violations from their applications. In fact, administration officials told the Center they chose to ignore companies’ environmental compliance records in making grant decisions and issuing NEPA exemptions, saying they considered such information irrelevant. [emphasis added]

Surely, there are better ways to restore our economy.

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Just when you thought, oh, the well is capped and Tony Hayward’s gone, maybe we can get back to normal—comes this little bit of news, courtesy of my colleague Chris MacDonald, a business ethics guy in Canada:

BP faked a photo of its Houston command center to make it look busier and more determined than was actually true.

Just how dumb are these guys?

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The Deepwater Horizon disaster in the Gulf of Mexico shows a number of lessons. Taking them to heart, as individuals, as business people, and as a country, will be crucial. First, four specific lessons from this disaster. Points five and six address our long-term energy future.

1. It is absolutely essential to have tested remedies in place in case of catastrophic failure. BP’s throw-a-bunch-of-stuff-and-see-what-sticks approach would have been laughable, except that it was sickening. It became clear very early on that the company had absolutely no clue how to contain a large oil rupture. You don’t make those experiments after the failure, but well in advance—before you ever deploy any potentially dangerous and highly disruptive technology—you’d darned well know how you’re going to deal with an emergency. And those solutions will have been tested and demonstrated to work. BP clearly had no clue that working a mile underwater was different than working on the surface, and should never have been allowed to operate.

2. Don’t give the fox the keys to the henhouse. Government oversight was spotty, at best, and that led to a situation where BP was allowed to override the good judgment of its own engineers. Enforce the rules we’ve enacted to protect our people and our planet. BP so obviously neglected its responsibility to public safety and environmental responsibility that I wrote a post back in May wondering whether there was a good case to bring criminal charges agaisnt the oil giant.

3. When you take massive shortcuts with safety, when you cut corners in the name of short-term profit, the financial consequences are often more severe than doing it right in the first place. BP will be spending tens of billions of dollars that it could have easily avoided, by spending a few hundred thousand dollars upfront on safety equipment, and by heeding the warnings of engineers who said before the accident that their path was unacceptably risky.

4. Even redundant safety devices can fail. We saw this with the Titanic, with Three Mile Island, and with Deepwater Horizon. Engineers are not always skilled at anticipating how different systems interact, and what happens to a system downline from a system failure.

And now, at the federal policy level…

5. Deepwater Horizon is a wake-up call to move away from centralized, polluting energy technologies. The risk of gathering so much energy in one place is significant, and when catastrophes happen, they happen BIG. There are a dozen reasons why oil (and fossil fuels generally) cannot be the long-term answer. And there are a dozen reasons why nuclear should never have been deployed in the first place, of which catastrophic accident is certainly one. A major nuclear accident would make Deepwater Horizon seem like a leaky neighborhood sewer pipe. There are still parts of the Ukraine left uninhabitable by Chernobyl, 24 years ago—and even that was not as severe as the worst-case accident. We MUST change our economy over to non-polluting, renewable, decentralized technologies such as solar, wind, small-scale hydro, geothermal, and of course, conservation/deep-energy-efficiency retrofits.

6. This should be obvious, but apparently it’s not. All deep-sea offshore drilling needs to be shut down until the appropriate safety measures are in place so that Deepwater Horizon is not repeated. It’s a lot harder to put the genie back in the bottle than to keep it in to begin with.
Long-time environmental activist and Green consultant’s latest book is Guerrilla Marketing Goes Green.

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As I’ve been publicly thinking out loud about forming the International Association of Earth-Conscious Marketers (a trade association for Green marketers), this article by Matthew Ammirati on MediaPost, “Is It Enough To Be Green? What About Being Good?” seems very timely.

The article asks whether we should…

…be buying an all-natural household cleaner in a recycled package but if the company has a team of migrants in Africa working in horrendous conditions in 18-hour shifts, does it really make you feel better about buying that product?

These kinds of questions come up regularly in my work the last decade or so, and they raise their heads again in thinking about how this organization will work. For instance, what happens if people who work on Walmart’s sustainability initiatives apply for membership?

Walmart has a lot of Green cred. They’ve done a tremendous amount in the past few years not only to make their own operations substantially Greener (and not coincidentally saving hundreds of millions of dollars. But there are many other aspects of their operation that are deeply troubling to me, and I don’t shop there.

I just looked again at the proposed behavior standards for membership–and I don’t see anything that would keep Walmart out. So if the organization were to adopt those standards, someone working on marketing Walmart’s sustainability initiatives would be welcome, as long as they were doing real Green marketing and not greenwashing. So would the conservative political consultant who has posted a couple of comments on these working drafts. Employees of a company such as Halliburton might have a much harder time proving they qualify.

What about a tougher case? Suppose someone has been involved with the sustainability initiatives over at BP (a company that actually at one point was fairly well regarded by mainstream environmentalists)? What about questions about supply chain and vendor practices and investing and charity programs and and and… Some kind of arbitration system will be needed to determine who qualifies and who does not. Any ideas for how to set that up?

In my eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), I very clearly and deliberately link ethical behavior and Green practices, and point out that the two combined are a powerful path to success. But the standards of behavior I’ve proposed for membership in this trade association are focused on the Green side and don’t really talk about ethics other than in a specifically Green context (e.g., no greenwashing). Should those broader issues be addressed? By whom, and who judges?

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It’s really hard to imagine that anyone could take seriously the nonsense—make that the total falsehoods—spewed by the likes of Rush Limbaugh and Glenn Beck. It would make for good humor, except that people believe these shameless harlots who have dedicated their lives to the service of corporate greed and gratuitous attacks on progressives (or even liberals).

Limbaugh has crammed his foot even farther down his mouth than usual a few times lately. Two examples: He blamed environmentalists for the tragic oil spill in the Gulf of Mexico, and he blamed the United Mine Workers of America for failing to head off the 29-fatality disaster at Massey Energy’s Upper Big Branch coal mine in West Virginia.

Let’s look at the Massey case. Talk about blaming the victim: Early in his career as CEO of Massey, Don Blankenship broke the back of the UMWA by refusing to honor the industry agreement and demanding that the union bargain individually with Massey’s 14 subsidiaries. This was 1984, during the notoriously anti-union presidency of Ronald Reagan.

Thus, Upper Big Branch, like many Massey mines, is non-union. The union has tried to organize there repeatedly. And the government has repeatedly cited the mine for safety violations, closing it 61 times in the 15 months preceding the explosion.

Now, the really interesting part: According to “How King Coal Killed the Union Man,” by Lauri Lebo, published in the May 15 issue of the Washington Spectator union mines are far, far safer than nonunion You need to be a subscriber to read the article, so let me summarize some of the findings:

  • 254 of the 284 miners killed in the US since 2002 were in non-union mines
  • 25 percent of American miners belong to the UMWA, but union members accounted for only 11 percent of fatalities
  • Safety inspectors at union mines have the power to shut down mines operating unsafely; in non-union mines, the inspectors are absent, and workers can be fired for calling for inspection
  • Even without an on-site inspector, Upper Big Branch was cited by the Mine safety and Health Administration for safety violations 639 times from january1 2009 to April1 2010, but Massey uses a funky procedural maneuver to block meaningful sanctions

    How does Limbaugh sleep at night? He is a propagandist, not a journalist

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