Here’s the opening paragraph from the Associated Press report on yesterday’s Wisconsin primaries:

(AP) — Republican Ted Cruz stormed to a commanding victory in Wisconsin Tuesday, denting front-runner Donald Trump’s chances of capturing the GOP nomination before the party’s convention. Democrat Bernie Sanders triumphed over Hillary Clinton but still faces a mathematically difficult path to the White House.

This is entirely too consistent with a long-running pattern in the mainstream media: anything that gets in the way of a Donald Trump nomination is heralded, even though the mainstream Republican Party loathes Ted Cruz—and I and many other progressives find his brand of religious extremism as much of a threat as Trump’s racism and misogyny. I’m sure they would rally much more happily around Kasich, if he could only get non-Ohioans to vote for him.

A voter marks a ballot. Photo by Kristen Price.
A voter marks a ballot. Photo by Kristen Price.

Yet the mainstream media continue to trivialize Sanders’ victories—in 7 of the last 8 contests—and talk about how difficult it will be for him to overcome Clinton’s delegate lead.

A more honest reportage would note that Trump and Cruz have swung wildly back and forth, neither emerging as a clear victor, and both wildly unpopular with mainstream voters.

It would also note these key differences in the Democratic race:

  • Sanders has been remarkably consistent on issues for his entire adult life, going back to his days marching for civil rights with Martin Luther King; Clinton has changed positions frequently (moving left under pressure from Sanders in her rejection of the TPP trade partnership, embrace of same-sex marriage, and energy issues—even outflanking him from the left on guns
  • Much of Clinton’s delegate strength is in “superdelegates” pledged to her, but not bound to her; this same group switched to Obama in ’08 and will switch again if Sanders enters the convention with a commanding lead among elected delegates, because they don’t want to give away the presidency to the scary and fractious Republicans
  • The mainstream media continually says that Clinton does better with black voters and urban areas. Yet, some of the most highly urbanized and ethnically diverse states have gone for Sanders, especially Michigan, where a “close race” turned out to be huge for Sanders—and my own diverse, urbanized state of Massachusetts was a virtual tie (as were Iowa and several others)
  • Clinton has consistently benefited from early voting, gaining tallied votes while Sanders gets his campaign warmed up, while same-day voters in several states have overwhelmingly supported Sanders; Daily Kos calls this “Hillary’s Surge Protector.”
  • Clinton’s greatest strength has been in the conservative South—but those states aren’t likely to go blue in November; in likely Democratic states, Sanders has an enormous edge

So hey, AP, hey, New York Times [“Mr. Sanders’s win is so surprising that it’s hard to know what to make of it. Are we learning, for the first time, of a big latent advantage in the Rust Belt? Was it a fluke?”], hey, Washington Post [“Bernie Sanders may be drawing thousands of people to his rallies and raising millions of dollars online, but increasingly he’s also having to make the case that his campaign isn’t a lost cause.”], and hey, CNN [“Trump remains the Republican presidential front-runner, but he didn’t clean up on Saturday…Sanders still a thorn in Clinton’s side”]

—how about if you use the same standards to judge Sanders’ rapid ascent against Clinton as you to for the anyone-but-Trump pushback that has given legs to the Cruz campaign?

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The 21016 US presidential race shows that branding repels as well as attracts.

Three of the five remaining candidates have very strong brands. Trump has the strongest, clearest brand: “it’s all about me; the issues don’t matter.” I found him repugnant 11 years ago when he keynoted a conference where I was speaking, and find him even more so today. What part of his brand that is not based in Donaldism is rooted in misogyny and racism. His cult of personality is far too reminiscent of dictators in other countries, other centuries. His cluelessness on the issues, tolerance of violence at his rallies and in his campaign leadership, and his blatant disregard for truth create a strong brand indeed—but it’s strong like the odor of raw sewage, a push-away. This is not who I want governing the country!

Next strongest is Sanders, who is all about integrity, consistency, and giving a leg up to those who’ve been squeezed out by the 1%. And who got my vote in the primary. While just as much an outsider, Sanders is the opposite of Trump. I think ultimately Sanders’ “we” will trump Trump’s “me.” Win or lose, he is out there to build a movement, and is universally respected for it.

Interestingly, both of these two have built brands on their outsider-ness. Not a good year for the mainstream candidates, even those who are the son/brother—or wife—of former presidents.

The third brand-builder is Clinton. She is very much a mainstream candidate and has built her brand around “isn’t it time for a smart, powerful woman to be in power?” Like Trump, she’s a “me” candidate, but with more appeal to constituencies that vote. Unfortunately for her, it’s been wrapped up in a package of entitlement, incompetence, lack of transparency, and settling for crumbs.

That Sanders has even been a contender, let alone actually won so many contests and nearly tied several others, shows some of the flaws in Clinton’s strategy. Without resorting to attack ads, he has successfully pointed out that she is a Janey-come-lately on issues ranging from LGBT rights to the TPP trade agreement, where he has been forthright and consistent for decades. He is the first serious contender in decades to raise a viable campaign budget from a broad base of millions of supporters. Meanwhile, she tells the American people to be satisfied with what they have, while he talks about redistributing wealth from the 1%.

There is certainly some part of the Clinton brand that is wildly successful. She is perceived as greater a friend to people of color, while even though Bernie grew up in ultra-diverse New York City and marched with Martin Luther King while she was working for Barry Goldwater, he is perceived as trapped in whiteness. And she has successfully outflanked him from the left on one issue: guns. But the perception is that she doesn’t see the big picture, doesn’t understand the shift in the culture, will be at least as obstructed by the other side as Obama, and expects people to vote for her just because she’s been waiting so long.

Of course, two other candidates still remain on the Republican side: Cruz and Kasich. Neither has really built a brand. What Cruz stands for—a hard-right agenda fueled by religious conservatism (and, seemingly, some personal unlikability)—is not widely known around the country. If he becomes the nominee, the Democrats will build his brand for him, warning of the apocalypse to come (as they’re already doing regarding Trump).

As a relatively personable moderate with a reasonable track record, Kasich would actually be the Republicans’ best hope if he had any marketing traction. Of the three remaining, he’s the only one who could get independents and centrist Democrats aboard. Fortunately for the Democrats, he doesn’t. The GOP clearly wants an extremist this year, and Kasich has won only his own state of Ohio.

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In September, 2011, a small group of  protestors took over New York City’s Zuccotti Park, one block from Wall Street. They called themselves “Occupy Wall Street.”

This action was the first in a national and international Occupy movement that sprang up in parks and elsewhere, and lasted for months. I visited Zuccotti Park, as well as Occupy parks in Boston, Northampton (MA), and Montreal; it was clearly a powerful movement. It sparked global awareness that a lot of people, especially young people and people of color, felt pretty marginalized. It popularized “99 percent vs. 1 percent” organizing slogans. And it forced US President Barack Obama to move his rhetoric leftward, and to at least verbally champion the dispossessed.

That action continues to reverberate through American and world politics, four and a half years later. The movement around a $15 minimum hourly wage is just one of its legacies. Another is the amazingly strong presidential campaign of Vermont Senator Bernie Sanders, an outspoken progressive. Sanders, with no ties to the power structure and no reliance on conventional political funding, was given no chance of even having an impact; now, he’s ranked as the contender likely to most easily beat either Trump or Cruz in the general election.

Two Bernie Sanders volunteers decided to set up a short-notice phone bank for Bernie…right in Zuccotti Park! The symbolism of raising money to fight Wall Street in Wall Street’s own shadow—and at the very scene where a bunch of “riff-raff” took on the power structure—is clear…and beautiful.

It’s been a good week for symbolism in the Bernie camp; a few days ago, a bird landed on his podium while he was addressing a rally, and he immediately dubbed it “a dove asking us for world peace.”

A bird lands on Bernie Sanders' podium (PBS)
A bird lands on Bernie Sanders’ podium (PBS)

His campaign is gaining traction all the time. I hope the Democratic Party has the courage to let him be its standard-bearer this fall.

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The US presidential race is full of outsiders this year. Trump gets lots of attention in the media–but Sanders seems to be having more of an impact on policy questions, and on bringing disenfranchised-feeling voters in from outside the electoral process.

There are many parallels between Sanders on the left and Trump on the right–both of them attracting attention for being firmly OUTSIDE the mainstream, and both waging far more successful campaigns than the pundits predicted. And they both look and sound like the New Yorkers they are.

But in many other ways other ways, of course, they’re completely different: Unlike Trump, Sanders is…

1. Seriously concerned about making things better for those who are not wealthy, and basing this on a 50-year record of activism (vs. concern only about making things better for Trump and a few others of enormous class privilege).
2. Thoughtful, willing to engage on issues, analyzes more deeply than most candidates with charisma.
3. A populist fundraising champion who does not fund his campaign with–and thus is not beholden to–corporate money or party money, but from millions of ordinary people. I don’t think this has been done before on this scale (vs. Trump self-funding out of his personal fortune and claiming that this makes him honest because he’s the one doing the buying of politicians instead of being bought by them)
4. Someone who tells the truth (Trump has been caught in more lies than any of the others).
5. A successful coalition builder who has a track record of working well with people who think differently

But even Cruz and Rubio (and certainly dropouts Carson and Fiorina) are outliers too. It is scary to see the Republican Party start to coalesce around the very scary Ted Cruz, who only looks rational because Trump is so far in right field that he moves the public perception of what’s mainstream. When Speaker of the House Paul Ryan (a slasher of the safety net) is considered a centrist, we have a serious distortion in perception vs. reality.

So the big lesson I take away is this: when four out of the five most popular candidates this year are outside the mainstream, the mainstream had better look at why, and what they can do about it. With the exception of Clinton, all the mainstream candidates are out of the race–even presumptive GOP nominee (as of last summer) Jeb Bush.

Me? I agree with at least 80% of what Sanders says, and was happy to vote for him in our March 1 Massachusetts primary.

Oh yes, and let’s not forget the role of the media in king/queen making and unmaking. One of Sanders’ other strengths is in engaging millennials who are good at creating their OWN (social) media–while defeating the myth that a self-declared socialist can’t run a serious campaign for national office in the US.

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Senator Bernie Sanders, looking relaxed
Senator Bernie Sanders, looking relaxed

A friend and I were discussing the presidential election, and he brought up the tired old shibboleth that the Democrats got so badly burned on George McGovern’s 1972 campaign that they don’t feel any progressive candidate is electable.

I will concede some surface similarities: both are/were genuine progressives who can ignite the youth vote, neither had the support of the party elite, both were critical of the war machine.

But if anything, I’d say McGovern is more accurately compared to the failed campaigns of Michael Dukakis, Al Gore, and John Kerry—and even John McCain.

Now—why is Bernie’s campaign different?

  1. Unlike the Dukakis disaster, the Republicans can’t make “liberal” sound like a curse word. Bernie is more than liberal. He’s progressive. He is an open socialist, so calling him a socialist has no traction; we all know that already, and it doesn’t seem to be hurting his performance.
  2. He has a track record of coalition building and getting things done both as an executive (as Mayor of Vermont’s largest city, where he served multiple terms and continues to be enormously popular) and as a legislator.
  3. His fundraising prowess is astounding, and has been outside the mainstream Democratic party channels. It’s new money coming into the party. While Trump can claim he’s not beholden because he’s funding his own campaign, he is closely allied with his fellow billionaires. Bernie is a candidate of the people and supported financially by the people.
  4. Bernie has enormous integrity—and that makes him unique in the current crop of candidates. Clinton, Trump, Cruz, and Rubio have all been accused of various shady dealings (as was Gore).
  5. Bernie’s strength on the left and Trump’s on the right shows clearly that the old style of politics-as-usual is out of favor. About the only thing they have in common (other than their NYC roots) is that their campaigns have been fueled by enormous voter disaffection with politics-as-usual.
  6. He uses social media better than anyone else in the race—and this is one of several reasons he polls so well with Millennials.
  7. Unlike McGovern, Dukakis, Kerry, or McCain, Sanders is a skilled orator who really knows how to work a crowd.
  8. He polls better than Clinton in match-ups against all the Republican candidates.
  9. Ambitious agendas are always more popular than treading water. Clinton urges us to tread water—to protect Obamacare, to accept the economic crumbs falling off the silk tablecloths of the 1%—to keep things as they are. Bernie urges us to think big. It’s the same message of hope and change that inspired millions of first-time voters to come out for Obama. But Obama was a centrist running as if he were a progressive, and he let a lot of those people down. Sanders has been putting his beliefs into action for decades. And he can show consistency over time, unlike the flip-flopping Clinton and Trump.
  10. His positions would actually help the majority of voters if they became policy.
  11. He’s attacking an enemy that is disliked (Wall Street). And he’s reaching out to all the constituencies Trump (and to a lesser extent the other GOP candidates) has attacked.
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Supreme Court, 2009 (Photo)
In this 2009 portrait of the Supreme Court, Scalia is third from the right. Public domain photo found at https://commons.wikimedia.org/wiki/File:Supreme_Court_US_2009.jpg

Dear Senators McConnell, Cruz, Grassley, etc,

President Obama has over eleven months left in office. Senator McConnell, your call not to fill the Supreme Court vacancy until after a new President has taken office is not surprising from the man who greeted the Obama administrations earliest days with the statement that his highest priority was to “deny President Obama a second term.” Senator McConnell, you been obstructionist from the get-go. Politico calls you “the face of Republican obstructionism.” This is the latest in a long line of unpatriotic—I might even say treasonous—refusals on the part of the Republican leadership to advance almost any part of Obama’s “change” agenda. From here, it sure looks like racism; no president in my memory has ever faced such unrelenting hostility.

Not only is there no reason to delay this nomination almost a year, but history supports quick action. In fact, both McConnell and Grassley voted to seat Justice Anthony Kennedy, in February, 1988—Reagan’s last year. The vote was 97-0, with three Democrats absent.

The record is clear. Of the seven instances in the 20th century where a Supreme Court vacancy opened in an election year, the Senate confirmed six, most of them quite rapidly. The seventh was not about waiting for a new president to be elected but about the Senate being in recess as a new Court season was about to start. Eisenhower made a recess appointment of William Brennan (of the opposite party) just weeks before the 1956 election; he was confirmed when the Senate went back into session (and Eisenhower had been re-elected) in early 1957.

There was one rather different situation: Abe Fortas, already on the Court and nominated by Lyndon Johnson in 1968 to become Chief Justice. Ethics considerations were the main reason this nomination went nowhere, though the argument about the change of administration was raised.

Senator McConnell and your cronies: Though you have been utterly disrespectful to the Administration and have ignored the strong mandate for change that elected Obama twice, we have been patient. Our patience is at an end. If you do not let the nomination go forward, we will not just flood you with calls and letters. We will picket you again and again. We will engage in appropriate nonviolent action. And we will do our best to bring about a Democratic supermajority in both houses of Congress.

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I deeply resent Hillary Clinton’s message that we can’t go for what we really want. Barack Obama beat her in ’08 because his message was “hope” and “yes we can.” He made some of that a reality in spite of tremendous resistance–more than I’ve ever seen for ANY president’s policies. But he would have gotten much more accomplished if he’d continued organizing: bringing the same coalition that led him to victory into supporting his agenda and pressuring that reluctant Congress. As a former community organizer, he should have known this.

Bill Clinton’s presidency shows the dangers of the HRC approach. By dismissing any effort at real change right from the start, he allowed himself, over and over again, to back away from meaningful change and turn what should have been the post-negotiation fallback position into the starting gate, and then allow that to be whittled down further until the change was so small that Grover Norquist actually could drown it in a bathtub.

Obama made the same mistake. “Single payer isn’t on the table but we have a public option” turned into. “no public option.” And the ACA as finally passed was a giveaway to insurance companies. Yes, it made people’s live’s better and I’m glad it passed. But Obama squandered the potential for much deeper reform.

Isn’t it so much better to aim for what you really want and get only three-quarters of the way than to aim for what you think is “achievable”—and still get only three-quarters of the way? It’s a very rare football play that gets a touchdown from the kick-off point. Much more commonly, the team advances the ball, play by play, and starts again from the end point of the last play. Then they get the touchdown.

It took 100 years to eliminate slavery in the US. It took another 100 to pass meaningful civil rights legislation, and it may be another 100 before the cancer of racism is nothing but a memory. It has already taken about 80 years to get even the wimpy ACA; that doesn’t mean we say we don’t need to make more progress. And it certainly doesn’t mean you have to tear down the ACA before you have something better in place.

Henry Ford said, “Whether you think you can do a thing or think you can’t do a thing, you’re right.”

Muhammad Ali put it this way:

Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.

And I personally have taken on the “impossible” goal of showing the business community how to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance—at a profit. Taking my cue from Ali, when I speak on this, my talk is called “Impossible is a Dare!” I’ve also written a book, Guerrilla Marketing to Heal the World, that demonstrates how these future victories are actually quite possible. I’ve done “impossible” things before. Why restrict ourselves by thinking small?

I have other issues with Hillary besides her willingness to settle for less even before the negotiations start. HRC’s ties to Wall Street make me nervous. Her hawkish rhetoric, even more so. And her Middle East policy is just plain shameful. As an American Jew, I stand up and say “Israel right or wrong” is as misguided as “America right or wrong” was in the Vietnam era—and I further say that we progressives knew that going into Iraq as we did was a terrible mistake. I was out there in the streets with millions of other Americans, saying “don’t do this, it will be a disaster.” There is zero justification for her vote to support the worst foreign policy disaster in history.

I will proudly—excitedly—vote for Bernie in the primary. Nonetheless, if Hillary is the nominee—and she probably will, due in part to Party rules that allocate delegates to high-status mainstream Democrats over and above those allocated in elections—I would support her unequivocally over any of the Republicans running. I think she has a good heart, I’d much rather see her in charge of picking the next members of the Supreme Court than any of that bunch, and I would see her election—as I saw Obama’s—as getting us closer on the path from the kick-off to the goal.

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Top of a special Bernie Sanders fundraising offer involving a very special custom pint of ice cream
Top of a Bernie Sanders fundraising offer involving a very special custom pint of ice cream
Farther down the page, showing the whole container
Farther down the page, showing the whole container

If you’re friends with me on Facebook, you already know I’m supporting Bernie Sanders in the Democratic primaries. And if you read this blog regularly, you know I’m both a long-time student of marketing and a long-time advocate of marketing with honesty and integrity.

In light of this, I received a mailing from one of the groups allied with the Sanders campaign, and immediately noticed some things I wanted to share.

  • The product is totally in keeping with Bernie’s message, talking about the “1%” chocolate layer on top of the ice cream
  • The video featuring Ben Cohen explaining the flavor to Jerry Greenfield, is hilarious, especially where he talks about breaking through the one percent barrier to spread the wealth (the chocolate) throughout the pint
  • Most marketers, when faced with the opportunity to offer a single unique item, set a stratospheric price—but even with a total production run of just fifty, and only one being given to this organization, the price is only $50 (once again reinforcing the brand messaging)
  • However, it’s something of a lottery; only one person gets the prize, but anyone who contributes $50 or more by the deadline gets to play
  • There are also a number of less exclusive rewards—democratizing the lottery somewhat.

If you’d like to see the other prizes, or make a donation and enter the raffle (deadline is tomorrow), visit https://secure.actblue.com/contribute/page/wewantbernie

Disclaimer and disclosures: I am not involved in any way with organizing this promotion and don’t benefit financially. I have given money to the Sanders campaign and I’ve probably also given money to Progressive Democrats of America, the sponsoring organization.

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A friend of mine, a very successful author and marketer, a deep student of the human psyche, asked on Facebook, “Why do you love/hate Trump? (Disclaimer: I’m indifferent.)”

It was the disclaimer that got me worried. This is part of my response to him:

I have enormous respect for your analytical skills, M.______, but I question deeply your indifference…

M.______, I hope you’re pulling our legs. You of all people understand human motivations and psychology. Trump is a master marketer and manipulator. I don’t know if he’s studied NLP [Neurolinguistic Programming] (or maybe you) or if he’s actually a natural.

I do know that if he wins, I will be looking seriously at what other country I might live in for the next 4 to 8 years. I have family who died in Nazi concentration camps. I don’t want to be part of an America where ordinary citizens are rounded up because they’re Muslim or Mexican, just as my parents’ cousins were for being Jewish.

I don’t say this lightly. I consider him extremely dangerous, and it scares me that enough people in the US take him seriously enough that he’s doing well in the polls (we’ll see if this translates to actual votes).

 Some things I didn’t say to my friend:
In the courtyard of the new Reich Chancellery, the Fuhrer partakes of the "one-pot" communal stew meal in the company of invited fellow citizens. Photo by Heinrich Hoffman, courtesy New York Public Library
In the courtyard of the new Reich Chancellery, the Fuhrer partakes of the “one-pot” communal stew meal in the company of invited fellow citizens. Photo by Heinrich Hoffman, courtesy New York Public Library
 But my deep message to my friend is that we cannot afford indifference. Let’s remember that Hitler was democratically elected, and that Berlin in the 20s was a liberal, arts-centered city. We must not get complacent. We must not think “it can’t happen here.” And we must not be swallowed by indifference.
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Caricature of Donald Trump by DonkeyHotey, Creative Commons License: https://www.flickr.com/photos/donkeyhotey/5471912349/sizes/m/in/photostream/
Caricature of Donald Trump by DonkeyHotey, Creative Commons License: https://www.flickr.com/photos/donkeyhotey/5471912349/sizes/m/in/photostream/

This 1979 profile of Donald Trump in the Village Voice should be mandatory reading–in the Know Your Enemy department. The corruption, refusal to acknowledge responsibility, self-aggrandizement, and use of other people’s money are not at all surprising. Only two things surprised me: 1) the racism goes back so far in time. I’d always thought that was a “party dress” he put on in order to run a demagogue campaign for president–but he was apparently the enforcer keeping blacks out of his father’s apartments.

2) The notorious McCarthy henchman Roy Cohn, one of the sleaziest figures in 20th-century US politics, was one of the family’s lawyers.

If Donald Trump becomes the nominee (or runs 3rd-party), we need to distill some of the central points into a highly readable one-page flier and get it absolutely everywhere. If Trump is the nominee, I will personally do that flier. And I want a legion of volunteers to distribute it.

Side note: I’m proud to say my mom was one of those white Urban League volunteers mentioned in the article, who determined if an apartment was *really* “already rented” after a family of color was refused. I have no idea if she was involved in the Trump Village investigation–probably not, since she lived far away in the Bronx.

I do find it deeply ironic that he has managed to build a meme that as a “self-made man,” he has so much money, he can’t be bought. He and his father got their money in the first place by leveraging political connections and doing deals with little or no skin in the game, if the article is accurate (and I have high confidence that it is).  What is self-made is not his wealth, but his image.

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