Category: Mindset

By Posted on Posted in Activism, Democracy, Demographics/Psychographics, language, Marketing Trends/News, Mindset, Politics, propaganda, Psychology 1 Comment Tagged with , , ,

Relax and take some deep breaths. Get time in nature and in physical exercise. And think about these truths:

  1. Just forget about the polls. They self-acknowledge that when an election is as they all seem to think it is, the margin of error is greater than the projected margin of victory. In other words, each state they forecast could go either way.
  2. Judge more by both the magnitude and demographics of early voting. 76 million people have voted ahead, even though society has recovered from the pandemic that created a huge wave of early voting four years ago. Women and youth are very prominent in these early returns, and that bodes well for the Democrats.
  3. Remember that we will probably not know the results Tuesday night and maybe not for a few days, because all these early votes have to be added into the tabulating machines and some states don’t allow that until after the polls close—and because really close races will trigger recounts (by hand, in some places). The only exception would be if the votes are so overwhelmingly in one direction that adding in the early votes won’t change the results. And that’s not likely in the seven swing states that will determine the winner. So don’t get anxious because the result can’t be called yet. That’s normal.
  4. As the campaign has progressed, so has enthusiasm for Harris, including endorsements from not just A-list celebrities with enormous followings but also many former Trump staffers. Meanwhile, facing diminishing crowds, lots of empty seats, and people leaving early, Trump continues to deliberately alienate large sectors of the electorate with his hatreds, vindictiveness, name calling—and rambling narratives that simply don’t make any sense. And not only is Trump’s mental acuity seemingly on a rapid decline, so is his vaunted physical strength. He had trouble opening the door of that garbage truck that he rode (he was in the passenger seat, so no, he didn’t drive it) around the airport tarmac).

So those are some of the reasons why you shouldn’t waste energy fretting about the result until we know the result. And by then, I’m hoping we’ll have something to celebrate. Last month, I blogged ten reasons why I think Harris will win. My analysis has gotten validation from a number of sources, among them Michael Moore and Rachel Bitecofer. One day before the election, and after spending four weekend afternoons knocking on doors in a swing state, I remain calm and optimistic.

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By Posted on Posted in Activism, Democracy, Demographics/Psychographics, language, localism/locavore, Marketing Techniques and Philosophies, Marketing Trends/News, Mindset, Networking, People Helping People, Politics, Psychology Tagged with , , , , , , ,

I just came across a 20-something marketing genius who is not in the business of business. He’s the Democratic Party Chair for Mecklenburg County, North Carolina (Charlotte and environs). His job is to make sure Democrats vote on or before November 5, 2024.

Regardless of your politics, you can learn a lot from Drew Kromer in this 22-minute interview with Substack pundits Robert Hubbell and Jessica Craven. A few of my takeaways:

  • Understand your market, deeply. Kromer knows that his market is the roughly 500,000 registered Democrats in his county–and especially the huge subset that doesn’t tend to vote.
  • Craft your messaging as a win-win. To get his army of 5000 volunteers(!!!), Kromer didn’t say, “please come out and canvas, work your butt off in all sorts of weather, get doors slammed in your face” or even “come out and canvas, for the future of the country and to protect democracy.” I’ve canvassed for candidates and ballot initiatives, and I’ve experienced both of those His pitch was, ‘Hey, we’re having a party and it’s really close to where you live, come on out, have a good time, and meet neighbors who share your values’ (single quote marks because I’m paraphrasing).
  • Deploy resources where they do the most good. Kromer’s fundraising went into staff on the ground, a far more effective allocation than TV ads, which will not reach the typical unmotivated Gen Z voter who doesn’t consume much if any broadcast TV. A good ground game, where people are listening and talking and interacting with potential voters, is far more effective.
  • Keep the bigger vision in mind. Kromer says that if Democrats win his county, they win North Carolina. And if they win NC, they win the race. He shared his vision of a commentator on Election Night, having the results come in, saying on-air “What the hell happened in Mecklenburg,” and calling both the state and the nation for the Dems.
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By Posted on Posted in Abundance and Prosperity, Branding, Consumer Issues, Democracy, Diversity, Ethics in Government, General Commentary, Innovation, language, Media Ethics, media-general, Mindset, People Helping People, Politics, Psychology, Social and Economic Justice Tagged with , ,

Ever since Biden withdrew, reporters have been kvetching that they have a hard time finding out Kamala Harris’s policy positions. This is a very dubious claim, considering she has a website, she gave a broad outline of several polices in a much-viewed speech at the Democratic Convention and regularly repeats those themes in many speeches around the country.

But I’m not here to chastise lazy journalists but to give them another great place to find her policy statements:

Kamala Harris gave a truly remarkable interview to three very tough questioners at the National Association of Black Journalists. It is so rare to see a forum of this type where the journos actually let the interviewee answer at length and with depth.

And Kamala was really impressive—not just because she gave smart and detailed answers, not just because she continues to make every appearance about uplifting everyday people—but because she takes a holistic view that has not been obvious to me in the sound-bite journalism that all-too-often passes for news. This interview makes it clear that she understands root causes, unintended consequences, and the interrelatedness of multiple issues (intersectionality, in other words).

In a campaign where one candidate makes a fetish of putting others down, vowing retribution against perceived enemies, lying his way through life, and never taking responsibility for his criminal actions or dangerous policies, where everything is only about how he personally will benefit, it’s refreshing to discover that his opponent is a deeply systemic thinker who has crafted action plans that will help ordinary people while she continues to undo the damage that Trump inflicted on this country. Biden has made good progress on undoing that damage, but we still have a long way to go. I am convinced that Harris will carry that water for us.

I was especially moved by her answers on Gaza, on the race-baiting of Springfield, Ohio’s Haitian community, and on making progress on the US’s massive problem of gun violence. But the whole thing is so worth watching that I posted it not just to my Facebook feed but also LinkedIn and several of my Facebook groups.

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By Posted on Posted in Abundance and Prosperity, Ethics: General, General Commentary, Gratitude, language, Mindset, People Helping People, propaganda, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , ,

A friend sent a link to this short motivational video on ten sentences we need to hear at least once. I enjoyed. I especially liked #8, motivation doesn’t last—but neither does bathing so we do it every day. #4 is also good; I might rephrase it with the bumper sticker statement, “Don’t postpone joy.”

But I have issues with his word choice in #10, “Comfort is the enemy of achievement.” He’s right in some cases. Inherited wealth is often a barrier to achievement. So is walling yourself off from the things that cause discomfort. However, comfort has many shades of meaning.

I’m pretty sure he means that people need to get out of their smug, self-righteous bubbles, be willing to experience—and do something about—the suffering of others. But it will be interpreted by too many as “put on that hairshirt, dammit, you have no right to pleasure while others suffer.”

And THAT, I strongly disagree with.

Comfort, in some of its other meanings besides that smug self-superiority, is not a sin. Actually, I believe it’s a crucial element of our success in the world. We need to be able to both give and receive it.

To those who would deny the right of pleasure, I give you Emma Goldman’s famous quote, often paraphrased as “If I can’t dance I don’t want to be in your revolution”—here’s the original: “I did not believe that a Cause which stood for a beautiful ideal, for anarchism, for release and freedom from convention and prejudice, should demand the denial of life and joy.” 

Comfort, as a verb, also refers to the mitzvah (in the sense of “good deed,” rather than “commandment”) of extending a hand, an ear, a hug to those who are grieving loss, ailing, in pain. I am sure Mr McKinney would not deny that comfort to others. That kind of comfort is an antidote to bitterness—and bitterness is a cancer interfering with any healing journey, whether self-healing, comforting others, or changing the world for the better.

As I’m using the word, comfort is an attribute like gratitude. It enables us to function better, make more change in the world, and keep our sanity.

It is NOT a self-built wall to shield us from the things that should make us uncomfortable. I do not agree with the right-wing legislators who think that they can isolate their “comfortable” kids from such realities as race-based inequality by making it illegal to teach those unpleasant realities—but when introducing that level of discomfort, we need to provide the emotional and tactical support to let those kids not just handle it but figure out something they can do to make it better.

So learn to be comfortable, but not complicit. Find pleasure in the things you do, including your social change. Keep good company and do those things with friends at least some of the time.

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By Posted on Posted in Activism, Democracy, Ethics in Government, language, Mindset, Politics, propaganda, Psychology Tagged with , , , , , , , , ,

It’s gratifying to see people who’ve directly experienced her as an active step-parent to commend Kamala Harris’ love and commitment to her step-kids. Her husband Doug Emhoff’s first wife Kerstin said, “For over 10 years, since Cole and Ella were teenagers, Kamala has been a co-parent with Doug and I. She is loving, nurturing, fiercely protective, and always present. I love our blended family and am grateful to have her in it.” And Harris’s stepdaughter Ella Emhoff also spoke out: “They have good communication between the three of them. They are really a unit, like a three-person parenting squad. It’s really cool.”

They made their remarks in response to the revelation of Republican VP candidate J.D. Vance’s inane 2021 comment, as reported in Time Magazine:

The controversy stems from a 2021 Fox News interview with Tucker Carlson, while Vance was running for the Ohio senate seat he later won. “We’re effectively run in this country—via the Democrats, via our corporate oligarchs—by a bunch of childless cat ladies who are miserable at their own lives and the choices that they’ve made, and so they want to make the rest of the country miserable too,” Vance, who has a wife and three children, told Carlson. “How does it make any sense that we’ve turned our country over to people who don’t really have a direct stake in it?”

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By Posted on Posted in Activism, Democracy, Demographics/Psychographics, Diversity, Energy & Sustainability, Environmenl, Ethics in Government, General Commentary, media-general, Mindset, Politics, propaganda, Protests and Crackdowns, Psychology, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , ,

Along with every other decent human being, I deplore political violence. And as much as I despise his politics AND his character, I wish Donald Trump a speedy recovery from the wound inflicted by a would-be assassin with an assault rifle.

BUT that doesn’t mean we need to stop campaigning. It doesn’t mean we should fail to make the most of the opportunity that this criminal’s attack on another criminal creates. And it certainly doesn’t mean we should slink off with our tails between our legs because the MAGAs tell us “this is not the time!” It’s never the time, according to them.

And it absolutely doesn’t mean we should roll over play dead, and abandon hope just because Biden had a bad night in the recent debate or just because Trump may get sympathy votes for getting shot. Trump (who is only 3-1/2 years younger, by the way) had a bad night too, if you filter against fact-checking. He spewed blustery nonsense for 90 minutes, nearly all of it either blatantly false or totalitarian fantasy.

Here’s what we should be saying at every possible chance:

It’s time for the United States of America to stand behind the value of not getting shot by a random psycho at a school, a movie theater, a supermarket, a religious service, a concert, or anywhere else. And Trump cannot lead that effort. After all, he:

By contrast, President Biden issued a powerful Executive Order promoting gun safety and managed against the odds to gain passage of the Bipartisan Safer Communities Act, which he calls “the most significant bipartisan gun safety legislation in nearly 30 years.  The Act provides communities with new tools to combat gun violence, including enhanced gun background checks for individuals under age 21, funding for extreme risk protection orders and other crisis interventions, and increased mental health resources to help children impacted by gun violence heal from the resulting grief and trauma.” If Biden chooses to step down, the Democrat who will challenge Trump in November is also likely to favor sensible gun laws. The Democratic Party as a whole has been advocating common-sense gun safety for many years.

Finally, let’s remember three very important things:

First, just because the MAGA crazies have taken over the Republican Party doesn’t mean they’ve taken over the minds of mainstream Republicans. We see this in the typical 20 percent that Nikki Haley continued to draw even after she suspended her campaign! And I’ve also seen it in my conversations with many Republicans who tell me they don’t like Trump’s character, his lack of understanding of the issues, his massive narcissism, his open racism, his lack of a moral compass, etc. His support is weak even in his own party, in other words. Many could easily defect—as more than 100 prominent Republican have publicly pledged—to RFK, Jr., to the Democrats, to a Republican write-in, to to the Libertarians, or simply leave that space blank on their ballots.

Second, the Republican positions on many issues are wildly out of step with mainstream views. They oppose women’s reproductive freedom, LGBT rights, immigration (even legal immigration), voting rights, rights to protest against repressive governments, environmental protection, labor rights, and more. Both the Republican platform and the truly sinister Project 2025 (written largely by people who worked in Trump’s administration) embrace these extremist proposals—as do, apparently, a majority of the Supreme Court, which recently gutted environmental protection, declared Trump immune from prosecution for “official” acts, and of course, a year ago, overturned Rowe v. Wade—becoming the first Supreme Court to remove a constitutional right. And if that weren’t enough, Trump himself has alienated and insulted many large constituencies—veterans, people with disabilities, women, Palestinians, Muslims, Latin Americans, to name a few—and, starting January 6, 2021, thrown even some of his most loyal supporters like former Attorney General William Barr and former Vice President Mike Pence under the bus.

And third, Trump is not an attractive candidate to swing voters. He is now a 34-count convicted criminal and was found in civil court to have committed sex crimes. His rambling, off-topic speeches and compulsive lying could be evidence of serious mental decline. And of course, both men have a track record. Trump got little done besides his economy-crushing tax cut, while Biden, for all his flaws, has made huge progress on the economy, on recovering from the pandemic, on the environment, and on the US’s position as a world leader. On every issue where Biden has been bad (especially Gaza), Trump is demonstrably worse for progressives.

So let’s get out there and mobilize people to vote Democratic—including spreading the word about the huge negative impact of Trump’s proposals to people who don’t always vote for Democrats. Despite its problems, we still have a democracy worth saving!

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By Posted on Posted in Activism, Democracy, Ethics in Government, Mindset, Politics, propaganda, Protests and Crackdowns, Psychology, Social and Economic Justice, Transparency vs. Secrecy Tagged with , , , , , , , , , , ,

Today, the United States of America marks the 248th anniversary of its founding. But this, year, I can’t celebrate.

But Monday, on its last day of the term, a bizarre Supreme Court decision essentially returned the country to monarchy. They put one person—the President—above the law, immune from prosecution even for extreme corruption and extreme violence, as long as they were acting in an official capacity.

In a stinging dissent joined by Brown and Kagan, Justice Sotomayor examined the consequences:

Orders the Navy’s Seal Team 6 to assassinate a political rival? Immune. Organizes a military coup to hold onto power? Immune. Takes a bribe in exchange for a pardon? Immune. Immune, immune, immune.

As Heather Cox Richardson noted, this case is legally known as Trump. v. United States. How apt.

It’s worth reading the original accusations in Thomas Jefferson’s Declaration of Independence that we mark today; many sound amazingly relevant, especially if Trump manages to gain power again.

Like our forbears of 1776, we are once again called to resist tyranny. But today, we know that nonviolent resistance is more effective and longer lasting than armed struggle. And we know more than 200 ways to be nonviolent activists. In the pre-Internet, pre-pandemic era. Gene Sharp identified 198 ways. Many more have been found in recent years. The challenges are figuring out what makes strategic sense against a corrupt Supreme Court, how to organize to prevent a Trump victory, and what to do if he does take power again.

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By Posted on Posted in Consumer Issues, Democracy, Ethics in Government, Ethics: General, language, Marketing Techniques and Philosophies, Media Ethics, media-general, Mindset, Politics, propaganda, Psychology Tagged with , , , , , ,

Yes, it’s true. Thursday’s “debate” was a debacle, an atrocity. And yes, Democrats have a right to indulge in some panic. But a more helpful response is to demand that the mainstream media start covering the real issue in this campaign: That American democracy is under threat by Donald Trump, who was the worst president in history according to experts and who has devolved into a raving lunatic who has openly talked about the totalitarian regime he would impose this time.

For months, much of the mainstream media has consistently painted Biden in a poor light while for the most part refusing to set the same standard in evaluating Trump. A particularly horrific example was the time one of the Washington Post’s newsletters made a chart that compared how old Biden would be at the END of a second term with how old Trump would be at the BEGINNING of a second term. They are only 3-1/2 years apart.

Yet, while the New York Times and Washington Post were going on about the need for Biden to step aside, the Philadelphia Inquirer was one of the few voices in the mainstream press saying that Trump, not Biden, is the one who should leave the race. Their reasons are not just the 30+ lies he confidently uttered during the event (you can’t really call it a debate). It’s everything he’s done in the last several years. The man is a felon, a self-admitted sexual predator, an inciter of a treasonous riot, an open bigot, a thuggish bully, and a narcissistic example of Id running amok with no Superego to rein it in. Trump is known for confidently putting out total bullshit—kind of like some AI tools that tell us to eat a rock every day. Trump wanted us to drink chlorine bleach during the pandemic, after all.

While under both the insurrection and incompetence clauses of the Constitution Trump shouldn’t have even been allowed on the ballot, he’s there. And if he leaves, we may not like the results. If, say, Nikki Haley were to replace him as the Republican candidate, she could actually win on the basis that she wouldn’t be as bad as Trump. And she wouldn’t–but she might very likely be as bad as or worse than the second-worst president, George W. Bush.

Meanwhile, as Lawrence O’Donnell points out, the Dems have no viable candidate in reserve. When LBJ left the race much earlier in the cycle, in March, 1968, Humphrey didn’t have enough time to gather accolades or dollars. He also notes that there was pressure on Bill Clinton to withdraw in 1992 and on Trump to do so in 2016, yet both men won. AND he faults the debate moderators for failing to ask important questions like what the heck Trump was doing during those three hours of silence on January 6, 2021, or to probe deeper on Trump’s nonsensical answers and outright lies, including his obvious lack of understanding of what a tariff is.

Seth Abramson says that getting Biden to exit would grant Trump’s deepest wish and wonders why nobody’s asking if this is a good idea, considering how much Trump and his henchmen are talking it up—and he doesn’t see any path to a victory by any other Democrat.

The Dems would start by attacking each other in a “circular firing squad” that only helps the Republicans. Any convention result will leave a wide swath of disaffected voters.  It just doesn’t make sense.

Mind, I’m no fan of Biden. There’s a long list of betrayals of progressives that I’m not at all happy with. But I believe that this race is much less about who we want to be president than whether we want democracy or fascism, and what the Supreme Court will look like. It’s also about who progressives would rather be pressuring, and there’s no question that we’d secure more wins under Biden than Trump.

And Heather Cox Richardson says Trump steamrolled Biden with a technique called the “Gish Gallop”:

It’s a rhetorical technique in which someone throws out a fast string of lies, non-sequiturs, and specious arguments, so many that it is impossible to fact-check or rebut them in the amount of time it took to say them. Trying to figure out how to respond makes the opponent look confused, because they don’t know where to start grappling with the flood that has just hit them.

It is a form of gaslighting, and it is especially effective on someone with a stutter, as Biden has. It is similar to what Trump did to Biden during a debate in 2020. In that case, though, the lack of muting on the mics left Biden simply saying: “Will you shut up, man?” a comment that resonated with the audience. Giving Biden the enforced space to answer by killing the mic of the person not speaking tonight actually made the technique more effective.

So instead of trying to dump Biden, let’s demand that the media:

  1. Point out every lie either candidate utters
  2. Give some space to Trump’s crazy “word salad” campaign speeches that make absolutely no sense
  3. Examine the consequences of each of his fascist-inspired policy proposals
  4. Fact-check the next debate in REAL TIME.

And let’s remind everyone we know that this election is not about choosing a saint but choosing the better opponent who will enable the most positive change.

 

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By Posted on Posted in Ethics in Government, Ethics: General, General Commentary, language, Media Ethics, media-general, Mindset, Politics, privacy, Psychology, Sexuality and Gender, Shel's Personal Life Tagged with , , , , , ,

Trigger Warning: This post discusses my history as a survivor of separate instances of rape and sexual coercion.

 

Did Trump cheat on his wife with Stormy Daniels? Yes. Was it an affair? No. Does this matter? Absolutely, and I’ll explain why.

My venerable paper copy of the Random House Dictionary of the English Language, Unabridged defines affair in this context as “an intense amorous relationship, usually of short duration.” Dictionary.com copies all the Random House definitions verbatim (it’s definition #6). Microsoft Word’s dictionary calls it “a sexual relationship between two people, one or both of whom are married to or in a long-term relationship with someone else.” The Cambridge Dictionary defines it as “a sexual relationship, especially a secret one.”

Note that all three definitions include “relationship” and the first says it has to be “intense” and “amorous.”

Daniels’ evening with Trump was not a relationship, and the amorousness went in only one direction. They had met casually and he’d asked her to have dinner with him. She says she accepted because her PR agent said it might be career-building and she did not have sex on her mind. Neither did he appear to at first, until she came back from the bathroom and found him on the bed, down to his undies. At best, it was a first date. At worst, it could be considered sexually harassing behavior.

It was not rape. Unlike the myriad of his other accusers, she never claimed that she didn’t consent. She consistently says that she was reluctant, was not enthusiastic, and felt so ashamed afterward that she was shaking as she got dressed again.

I would consider this interaction a coercive sexual encounter, if for no other reason than because of the power dynamics. One party is a rich and famous man in his late 50s, of towering (and intimidating) physical stature, with a bodyguard on the other side of the door. The other, a woman in her 20s and not overly familiar with the centers of power, is known only in a socially marginalized (though extremely popular) industry that has low credibility with mainstream media and mainstream morality.

He has all the power. And if she still has any illusions that he might help her career, she’s going to get on that bed even if she doesn’t really want to. For her, it was transactional; for him, it may have been notching a conquest or some kind of boost to his fragile ego. I can only speculate on his reasons, because despite the massive evidence, he denies the incident ever took place. 

I survived a rape, grabbed off the street by a stranger and dragged to a stairwell at age 10 or 11 (yes, it happens to boys—more of us than you probably think). I also survived a coercive sexual encounter at age 18 with a creepy 53-year-old man who’d made no secret of his desire to get into my pants. Like Stormy’s encounter with Trump, it was not rape because I was not in a position to withhold consent. And like that notorious encounter, it made me feel like total crap.

I had also, at that point, had a months-long actual affair with a man ten years older than me and several consensual one-nighters.

It’s not hard to tell the difference among these four types of encounters. The affair was mutual. It was delightful. It was a relationship. The consensual one-nighters were fun but did not lead to an ongoing relationship. For some of them, I wished it had continued—but that wasn’t the other person’s agenda.

The coerced encounter was not fun. It was unpleasant but in that moment I saw it as unavoidable. I have far more resources and communication skills these days and would handle it differently now, almost forty years later. While it was disgusting, it didn’t create long-term trauma. But the rape was traumatic, with consequences that lasted many decades and are not completely done yet. I couldn’t even bring myself to tell anyone for several years, and I never told my parents. It remains, after more than 50 years, the worst day of my life.

Neither being raped nor being coerced into sex is anything I would ever characterize as an affair. There is no relationship. There is not even any mutuality.

With this lens, with this history, you can understand why it has upset me since Daniels first went public that so many people who should know better, including many journalists, use the wrong term. Just the first results page from an Ecosia.org (tree-planting search engine) search for “stormy daniels affair” brought hits from the New York Times, BBC, NPR, NBC’s Chicago affiliate, and CNN. Now, with the trial verdict, it’s back in the news and I’m finally ready to call out these journalists. They are making it sound like love was involved, that these were two people who cared about it each other. But they didn’t.

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By Posted on Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Innovation, Mindset, People Helping People, Social and Economic Justice, Socially Responsible Investing, Technology Tagged with , , , , ,

We are at the dawn of a new era in ESG (Environmental/Social/Governance, often rolled together as “sustainability). Following a long Model T Ford stage of kludged-together bandaid fixes, we are finally evolving into a much more holistic, much more regenerative approach. This incorporates several deeper methodologies like biomimicry, lifecycle costing, product take-backs, and multiple functions from single innovations, as well as massively scaled climate solutions that can actually reverse atmospheric carbon.

A lot of this progress is happening because the increasingly extreme weather of the last few years makes it obvious that we have no choice; we either learn how to be good neighbors to other species, ecosystems, and the planet—or the planet will drive us out. It’s going to be exciting.

We will see:
• Much deeper understanding of what the actual problem is. As one example: rather than focusing on building a better car, design ways to move people and freight across distances without requiring new roads, clogging existing ones, or pollution: something that would eventually make the private personal vehicle obsolete. It might look like modular mass transit bubbles that link together to move great distances at high speeds, then separate for last-mile door-to-door delivery—or it might look like “Beam me up, Scotty”—or, much more technologically and financially achievable, a group-conference immersion platform that simulates in-person contact through holography, smell receptors, and other techniques.
• Nature-based solutions that are far simpler, less expensive, and more effective than present approaches: emulating desert beetles for pure water supplies, bacterial fermentation to turn waste plastic into something useful, adhesives that replicate geckos, etc.
• Far more attention to the S in ESG, and integrating it with the E. For instance, green agriculture could create whole new industries that provide jobs and economic power to marginalized inner-city neighborhoods and depressed rural areas (or entire countries). And they could use open hiring procedures like the one that’s been so successful for Greyston Bakery to provide ladders out of poverty to ex-addicts, ex-felons, and ex-mental patients who have very little hope of finding a job through more standard approaches. Greyston is now consulting to other companies on how to implement a successful open hiring program.

Within a few years, these will be moving into the mainstream—providing significant competitive advantage over the companies that don’t embrace them: in energy and materials efficiency, reduced labor costs, and other direct operational benefits—and ALSO in marketing. These major steps forward will attract and retain customers, perhaps even turn customers into unpaid brand ambassadors.

We’ve been shown the path by visionaries like Amory Lovins, Janine Benyus, and Gunter Pauli for more than 20 years. We already know many of the solutions. Now we have to implement all these great ideas.Facebooktwitterpinterestlinkedinmail