Category: Innovation

By Posted on Posted in Activism, Democracy, Ethics in Government, Innovation, Mindset, People Helping People, Politics, Protests and Crackdowns, Psychology, Social and Economic Justice, Talking to the Other Side Tagged with , , , ,

Largely missing from the wailing and lamentation and finger-pointing over the US election result is the enormous non-electoral-politics based resistance. Yes, it’s true that Trump not only won but has at least temporary control over both Houses of Congress and a majority of the Supreme Court and several appellate courts. Yes, it’s true that the next few years will be very ugly and will cause a lot of pain. But there’s still hope.

I’ve been on many “what-do-we-do-now?” calls since the election. Organizing is going on at hundreds of organizations, mobilizing tens of thousands of people. I was on one call organized by 200 organizations (including major players like MoveOn and Public Citizen) that drew an astounding 140,000 registrants.

In the era before most people had Internet access or a cell phone, and long before COVID forced us to develop new ways of organizing, Gene Sharp listed 198 different nonviolent resistance tactics, grouped under three umbrella categories: nonviolent protest and persuasion, social/economic/political noncooperation, and nonviolent intervention. We can certainly add at least 100 that have been developed since. Here’s an example that I just saw this week:

Restaurant receipt that has a printed note, circled: "Immigrants make America great. They also grew, cooked, and served your food today."
A restaurant uses its receipts to point out three relevant ways immigrants make the country great.

 

 

And during the pandemic, I participated in various actions that were designed to create a visible public presence without exposing people to the germs of strangers. One that I especially remember was a parade of decorated cars, each with only one or two people but taking up more than half a mile of contiguous and mobile visibility as it snaked through town (accompanied by lots of horn honking and shouting, of course). As a USArian, I see the Left in this country as far better organized than we were in 2016-17. I also see Trump as physically and mentally diminished, unable to even stay awake during his own criminal trial. People mobilized in huge numbers back then and were able to curb some of the worst aspects of Trumpism. And, by withdrawing institutional and personal support from institutions that betray the populace, while at the same time building our own institutions to replace the flawed ones (think food co-ops as alternatives to agribiz-oriented huge national supermarket chains, credit unions, community banks, and local currencies instead of big national banks, homeschooling networks for kids who don’t fit in at public school…) we can continue our resistance.

Even within the very government he will control, there is resistance. Already, we’ve seen the Republican Senate refusing to abdicate its oversight on Trump’s appointment—and his ridiculous, unqualified nominations will strengthen the resolve of every Republican Senator who actually cares about the country (which I believe, is most of them) to use their power of advice and consent. And career employees at many government agencies are refusing to cooperate with Trump’s transition team until Trump and his appointees sign the standard ethics disclosures.

Unfortunately, the Right is also better organized AND has a lot more sitting judges and Justices who have shown alarming willingness to make policy up out of old bandaids and spider webs–certainly not based on precedent. BUT the Right is in the unenviable position of pushing wildly unpopular policies, supporting a president who has no understanding of real policy impact, constantly changes his mind, and demands absolute loyalty—or putting their own power and positions at risk by opposing him—and at the same time attempting to keep government functional, bring government money back to their districts, etc.

Someone pointed out that Gaetz’s withdrawal (which also potentially lowers the House majority, as do Trump’s other nominations of sitting members of Congress) had a lot to do with citizen outrage AND Trump overreach in trying to bypass the confirmation process. To me, the important takeaway is that we still have power and we can still make a difference as long as we don’t preemptively abandon the effort. It will be a give-and-take. It will be very hard to live in the US for the next few years, but there will be active nonviolent response, resistance, and resilience. And yes, we will face many defeats, and real people will be hurt. But we already have victories to celebrate (not just Gaetz but the passage of reproductive rights in seven states—four of which voted for Trump—and election of progressive judges in several traditionally conservative states, plus several unexpected Congressional victories). And we will have many more victories down the line.

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By Posted on Posted in Abundance and Prosperity, Branding, Consumer Issues, Democracy, Diversity, Ethics in Government, General Commentary, Innovation, language, Media Ethics, media-general, Mindset, People Helping People, Politics, Psychology, Social and Economic Justice Tagged with , ,

Ever since Biden withdrew, reporters have been kvetching that they have a hard time finding out Kamala Harris’s policy positions. This is a very dubious claim, considering she has a website, she gave a broad outline of several polices in a much-viewed speech at the Democratic Convention and regularly repeats those themes in many speeches around the country.

But I’m not here to chastise lazy journalists but to give them another great place to find her policy statements:

Kamala Harris gave a truly remarkable interview to three very tough questioners at the National Association of Black Journalists. It is so rare to see a forum of this type where the journos actually let the interviewee answer at length and with depth.

And Kamala was really impressive—not just because she gave smart and detailed answers, not just because she continues to make every appearance about uplifting everyday people—but because she takes a holistic view that has not been obvious to me in the sound-bite journalism that all-too-often passes for news. This interview makes it clear that she understands root causes, unintended consequences, and the interrelatedness of multiple issues (intersectionality, in other words).

In a campaign where one candidate makes a fetish of putting others down, vowing retribution against perceived enemies, lying his way through life, and never taking responsibility for his criminal actions or dangerous policies, where everything is only about how he personally will benefit, it’s refreshing to discover that his opponent is a deeply systemic thinker who has crafted action plans that will help ordinary people while she continues to undo the damage that Trump inflicted on this country. Biden has made good progress on undoing that damage, but we still have a long way to go. I am convinced that Harris will carry that water for us.

I was especially moved by her answers on Gaza, on the race-baiting of Springfield, Ohio’s Haitian community, and on making progress on the US’s massive problem of gun violence. But the whole thing is so worth watching that I posted it not just to my Facebook feed but also LinkedIn and several of my Facebook groups.

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By Posted on Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Innovation, Mindset, People Helping People, Social and Economic Justice, Socially Responsible Investing, Technology Tagged with , , , , ,

We are at the dawn of a new era in ESG (Environmental/Social/Governance, often rolled together as “sustainability). Following a long Model T Ford stage of kludged-together bandaid fixes, we are finally evolving into a much more holistic, much more regenerative approach. This incorporates several deeper methodologies like biomimicry, lifecycle costing, product take-backs, and multiple functions from single innovations, as well as massively scaled climate solutions that can actually reverse atmospheric carbon.

A lot of this progress is happening because the increasingly extreme weather of the last few years makes it obvious that we have no choice; we either learn how to be good neighbors to other species, ecosystems, and the planet—or the planet will drive us out. It’s going to be exciting.

We will see:
• Much deeper understanding of what the actual problem is. As one example: rather than focusing on building a better car, design ways to move people and freight across distances without requiring new roads, clogging existing ones, or pollution: something that would eventually make the private personal vehicle obsolete. It might look like modular mass transit bubbles that link together to move great distances at high speeds, then separate for last-mile door-to-door delivery—or it might look like “Beam me up, Scotty”—or, much more technologically and financially achievable, a group-conference immersion platform that simulates in-person contact through holography, smell receptors, and other techniques.
• Nature-based solutions that are far simpler, less expensive, and more effective than present approaches: emulating desert beetles for pure water supplies, bacterial fermentation to turn waste plastic into something useful, adhesives that replicate geckos, etc.
• Far more attention to the S in ESG, and integrating it with the E. For instance, green agriculture could create whole new industries that provide jobs and economic power to marginalized inner-city neighborhoods and depressed rural areas (or entire countries). And they could use open hiring procedures like the one that’s been so successful for Greyston Bakery to provide ladders out of poverty to ex-addicts, ex-felons, and ex-mental patients who have very little hope of finding a job through more standard approaches. Greyston is now consulting to other companies on how to implement a successful open hiring program.

Within a few years, these will be moving into the mainstream—providing significant competitive advantage over the companies that don’t embrace them: in energy and materials efficiency, reduced labor costs, and other direct operational benefits—and ALSO in marketing. These major steps forward will attract and retain customers, perhaps even turn customers into unpaid brand ambassadors.

We’ve been shown the path by visionaries like Amory Lovins, Janine Benyus, and Gunter Pauli for more than 20 years. We already know many of the solutions. Now we have to implement all these great ideas.

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By Posted on Posted in Abundance and Prosperity, Activism, Business Ethics, Consumer Issues, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Innovation, People Helping People, Politics, Science, Social and Economic Justice, Talking to the Other Side, Technology, Uncategorized Tagged with , , ,

This could be quite the game-changer: a new technology that turns gas piping from a useless and expensive “stranded asset” to a powerful lever to green entire business and residential districts. And New York State just passed a law to encourage it.

The article is called This Emerging Green Technology Could Decarbonize Buildings and Provide Good Union Jobs. It’s a pretty quick read, and a remarkable one.

On a quick look, I don’t see any obvious flaws. Do you? Please leave it in a comment. I’ll be taking a more in-depth look at this in my March newsletter. If you’re not a subscriber yet, please visit any page at my main website, https://goingbeyondsustainability.com/ You’ll get some nice gifts for subscribing, too.

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By Posted on Posted in Abundance and Prosperity, Entrepreneurship, General Commentary, Innovation, language, Mindset, People Helping People, Psychology, Talking to the Other Side Tagged with , , , , , ,

Guest post from Bob Burg—may it inspire your success in 2024. I first discovered Bob through a newsletter he used to do called Winning Without Intimidation, some time in the 1990s–which was all about getting your desired outcome through kindness, compassion, and empathy. I still use many of those teachings.

Bob Burg, speaker and author on success through kindness and compassion
Bob Burg, speaker and author on success through kindness and compassion

He published this in his current newsletter, Daily Impact, on December 29. I just love the frame that only one partner has to think of an interaction as a collaboration to achieve dramatic success, even if the other party sees an adversary. What a wonderful abundance frame—and so applicable to entrepreneurs! You can subscribe at Burg.com (scroll down to just above the footer). Used with Bob’s permission.

—Shel

 

Use This Concept, Which Is So Much More Productive Than Competition…

By Bob Burg

It ranks right up there with my all-time favorite quotes:

“I never saw the opposing pitcher as my adversary, but rather as my ‘partner’ in hitting home runs.” ~Sadaharu Oh (868 Home Runs)

This statement is perhaps the ultimate in collaboration.

And the Japanese professional baseball legend knows what he’s talking about. He remains the all-time leading home run hitter in the world…ever!

“But,” you might ask, “certainly the pitcher isn’t wanting to collaborate on this. The pitcher wants to strike the batter out, right?”

Indeed! Which leads to a very important truth…

Key Point: There are times when both parties don’t even need to be in on the collaboration in order for it to occur.

As long as at least one of the parties involved — whether we’re talking about an interpersonal conflict, a business negotiation, or a home run — has the proper attitude, they will approach the situation from a frame of collaboration, which is really nothing less than a frame of love.

And love conquers all.

You could even say that…it’s the ultimate home run.

Today’s Exercise: Recall a time when you witnessed collaboration, even though only one person *at first* seemed to be “in on it.” Based on the attitude of the first person, did the second person seem to naturally become more involved?

Now think about how *you* can set a frame of collaboration, even when the other person isn’t quite in on it…yet.

Best regards,

BobFacebooktwitterpinterestlinkedinmail

By Posted on Posted in Corporate Social Responsibility, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Innovation, Mindset, People Helping People, Politics, Psychology, Science, Socially Responsible Investing Tagged with , , ,

Multicultural contingent at a climate march. Photo by Shel Horowitz.
Multicultural contingent at a climate march. Photo by Shel Horowitz.

Once again, research proves it’s cheaper to do the right thing. An analysis by Bloomberg shows just how expensive the climate crisis is. “…The combined expenses from property damages, power outages, government spending and construction-surge inflation” come in around $7 trillion USD. And that doesn’t even include significant costs such as lost wages and higher insurance premiums.

Of course, that $7 trillion is helping some sectors. If you run, for instance, a flood-damage restoration company, you’re probably having a very good few years.

But for the rest of us, we have to add that into all the other costs of building an overly centralized economy relying on toxic, eco-destructive fossil and uranium power sources, massive inputs of unnatural chemicals, and massive waste. I just finished reading a book that talked about some of that waste. Did you know that the amount of waste to produce a semiconductor chip is 600 times the actual product weight? (The Sustainability Scorecard, p. 63)

This makes no sense and is totally unnecessary. In nature, there is no waste. I’ve been talking about biomimicry–engineering and design that borrows solutions from nature–for more than 20 years. This opens up many deeper, more holistic solutions that don’t just move the problem around or disguise it, but actually move us forward. It’s time to embrace not just our knowledge but our imagination, and move–as Transition town founder Rob Hopkins puts it in the book I’m reading now, “From What Is to What If.”

Drop me a note if you’d like to discuss how to put these principles to work in your own business. The first 15 minutes are on me, and that can make a very nice start.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Innovation, Mindset, People Helping People, Psychology, Science, Social and Economic Justice, Talking to the Other Side Tagged with , , , , ,

NASA photo tracking 2011 Superstorm Sandy
NASA photo tracking 2011 Superstorm Sandy. Attribution: NASA Goddard Space Flight Center from Greenbelt, MD, USA, CC BY 2.0, via Wikimedia Commons. Tracking_a_Superstorm_(8970258657).png

A friend posted her fears that the extreme weather we’ve pretty much all been experiencing is only going to get worse…that coastal cities (which includes most of the world’s great centers) are going to be hammered by storms that will make Hurricane Sandy—which wreaked havoc in NYC and elsewhere—feel like a gentle rain…wildfires that consume vast acreage, depleted aquifers that cannot regenerate and can no longer supply our farming needs…

I agree with her that the current path will lead to multiple calamities. But I remain optimistic that the rapidly closing window to fix it is still open for now; we can still reverse the destruction. We know how: innovation has reached astounding levels in the last 20 or 30 years, and we humans have developed and piloted hundreds of cool technologies and processes that accomplish multiple good outcomes with zero-to-minimal harm.

But we are 50 years late in making meaningful progress and we can’t be wasting time debating whether human-caused climate change is real. Nearly unanimously, scientists who are not funded by polluters agree that humans have accelerated climate change significantly. And even if the climate change is nothing more than the earth making course corrections, we still need to address/reverse/prevent the effects if human civilization is going to continue in anything like the way we know it.

With light editing for context and to mask the identities of others who posted in the thread, this is my response:

My Response to the Gloom-and-Doom Post

One thing we can all do—homeowners, tenants, farmers, business owners—is STOP SQUANDERING CLEAN WATER! We waste far more than we actually consume, and this has serious consequences as aquifers dry up. I just read this morning in a book called The Sustainabiity Scorecard that certain prescription drug manufacturing processes generate up to 7700x the product weight in waste, most of it water. I’ve said for more than 20 years that while our descendants might forgive us for squandering oil (which has substitutes), they will NOT forgive us for squandering water, which is essential to life.

Like most pieces of climate change, we’ve known how to fix the problems for decades—but we can’t find the political will. We should be living in a circular economy by now, where waste is transformed into input. We should be powering that economy with clean and renewable power sources including not only the common ones like solar and wind but more advanced, less well-known technologies like harnessing light and natural electrochemical reactions (see Gunter Pauli, The Blue Economy 3.0). We have known how to do this since at least 2001, and we’ve known we need to do it since at least 1970. This is our last chance to get it done before the scenarios [the original poster] is worried about become everyday reality—and lead to constant civil unrest, widespread famine, and various other calamities that dwarf anything we’ve experienced. Science fiction writers like John Brunner have been describing that awful world for generations, because they could see the logical consequences of hiding our heads in the sand and pretending everything can go on as it has. 

BTW *I* am actually an optimist on this. I believe we can still fix it, but we damn well better hurry up and commit society to solving these interrelated problems just as we committed ourselves globally to de-fanging COVID (with amazing success in a very short time)—but the longer we wait, the harder the task. The window is closing while we squander the 50-60 years we’ve had to get it done.

And thus I AGREE with [another commenter]’s paragraph about mitigation. Yes, engineers and designers can fix a lot of stuff—especially if they come in not attached to particular solutions but look holistically at how integrated solutions can not only address multiple problems at once (e.g., climate, waste disposal, water and food insufficiency, human comfort) but provide lots of jobs and community revitalization at the same time. But too many engineers have been trained in the existing, failing ways of thinking. We need to think circular and lifecycle impacts (including end-of-product-life disposal or repurposing), with closed loops, zero waste, net energy consumption, or pollution, etc.—and not linear thinking that only acknowledges processes production cost. Engineering as usually practiced has a tendency to externalize things like disposal costs onto the backs of us taxpayers and our progeny.

I also agree that we need to look at pollution, waste disposal, etc. in other industries including chemicals and battery manufacturing, and I don’t see electric cars or solar panels as panaceas.

But I totally disagree with most of his other points. The overwhelming scientific consensus, at least of scientists not funded by fossil companies or others who would have to drastically alter their processes (and temporarily lower their profitability) to fix the mess they helped create, is that human-caused climate change is real, and extremely dangerous.

[Original poster] brings up fusion, as she often does. Fusion sounds great in theory, but I’ve been hearing for my whole life that it’s just around the corner, and yet we never turn that corner. We can’t sit around waiting for fusion. The most optimistic predictions still put it pretty far down the pipe as a mainstream energy source. Yes, let’s keep the research going, but meanwhile, dig ourselves out of this deep hole of our own making.

I know [the original poster] is also a fan of small-scale nuclear fission, but I am not. [In her response to my comment, she corrected me and said she is not either.] If you want to know why, visit https://clamshellalliance.com/statements/statement/ (disclosure: I provided some minor help in writing this, particularly the section on accidents). I have some expertise here: my first of ten books was on why nuclear fission is a big mistake. It was written in the aftermath of Three Mile Island (as a revision/update of a much older book by my co-authors) and I updated it again—for a Japanese publisher—after Fukushima.

Several years ago, I brainstormed a list of 111 things the average person can do to reduce carbon and water footprints. It’s not comprehensive, it’s not necessarily the most important—it’s just one person’s brainstorm from around 2009. It retails for $9.95 but I’m giving it away. Just visit https://goingbeyondsustainability.com/#Freebies and click “Painless Green” (yes, you will need to provide your email and subscribe to my monthly newsletter—but you can unsub if you don’t like it).

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By Posted on Posted in Activism, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Living/Green Lifestyles, Innovation, Mindset, People Helping People, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice, Technology Tagged with , , , , , , ,
 

More than anything else, this is a piece about hope: about the power of each of us to have impact in our own lives, in the lives of those around us, in our communities, and to our ecosystem and the entire planet.

Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz
Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz



Two case studies from my own life:

How a Single Demonstration Redirected US Energy  Away from a Super-Toxic and Dangerous Future to a Much Saner Alternative

At age 20, I was one of 1414 protestors arrested as we occupied the construction site of the Seabrook nuclear power plant. At that time, the US government was envisioning 1000 nuclear power plants around the country. They never got past about a tenth of that, and I’m convinced that the ripples from that demonstration have a lot to do with why. On the 40th anniversary, I wrote a five-part blog series about what happened and my take on why. That link will take you to part one, with jumps to each succeeding part at the bottom. It’s really important reading for activists, authors, business innovators, educators, and others who want to change the world.

 

How Changing What I Eat Led Me to a Writing and Marketing Career
I don’t know the exact date, but I think some time last week marked 50 years since I stopped eating meat. I know that I threw a party to mark my conversion and planned to stop eating meat as of that late August date, but I’d actually stopped several days earlier. I’m grateful for several things about that transition:

1) that after almost four years as an activist it was the first major step I consciously took toward living lighter on the earth, changing my lifestyle to match by beliefs;

2) that it was the first time I was really thinking long-term and strategically: I came home from a fishing trip at age 12 and announced I was turning vegetarian. My mom immediately responded that vegetarianism would stunt my growth. I was already a runty kid, small and weak for my age, and we didn’t have the Internet to check easily—so I promised her that I’d wait—and promised myself that I would remember and honor my promise to go off meat once I’d reached that milestone);

3) that I actually was capable of remembering and fulfilling a promise made four years earlier

4) that the whole world of food alternatives began to open up to me with this transition. Although Yoshi had been part of my life for about five years and thus I had some exposure to Japanese food, we had very little money and seldom ate out, and my mom’s cooking was tilted heavily toward kid-pleasing macaroni casseroles and meat loaves. She was into whole wheat and brown rice, so we were a step ahead. But I knew nothing about the flavor and nutrition and cooking techniques of Indian, Thai, Turkish, Mexican, Ethiopian, Vegamerican, Szechuan, Arabic… I’d never made bread, or yogurt, or sprouts, or pretty much anything from scratch other than salad dressing. The deeper my explorations, the more exciting eating became.

5) that I would arrive two months later for my first term at Antioch College with a new identity and lifestyle, and would not have to remake myself later in the eyes of my peers: something that deepened once I did arrive on campus and (with 600 miles between me and the stairwell where I was raped by a stranger several years earlier) almost immediately got in touch with my bisexuality and became active in the school’s flourishing LGBT community—which in turn led me to be involved in campus theater, campus radio, my first public speaking, my first time running an organization, an extended and public dialogue with the town’s mostly-progressive but homophobic newspaper that gave me a window into the power of the press (and thus my career as a writer and marketer), and more.

 

Lessons for Organizers, Change Agents, and Business Visionaries

In other words, there’s truth in the parable about a single butterfly’s wings changing the climate on a different continent. Our actions ripple out and ripple out and ripple out again, and we never know the full consequences of those actions when we undertake them. I had no idea when I stopped eating meat how far that would reverberate and how much it would shape me. I had no idea when I took the training ahead of the Seabrook occupation that we would leave a national movement in our wake whose effects are still felt almost 50 years later. Did Gandhi, Steve Jobs, Mary Kay, Martin Luther King, Jr., Thomas Edison, Tim Berners-Lee (inventor of the World Wide Web), Mother Teresa, or Nelson Mandela know at the beginning of their careers what impact they’d have? I very much doubt it.

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By Posted on Posted in Business-general, Consumer Issues, Entrepreneurship, Ethics: General, General Commentary, Innovation, Technology, Transparency vs. Secrecy Tagged with , , , , , ,

Here’s the secret, buried in technobabble within this report written by an engineer at Google: the monopolists have already lost! You don’t have to understand all the jargon to get the point: Today’s chat universe is already out from under the grip of corporate control. And it isn’t going back into the box. The report compares Google with Open AI (a major for-profit competitor and the creator of ChatGPT) and with new open-source chat and AI (artificial intelligence) tools. The report concludes that the open source tools are faster, more nimble, and much faster to deploy and train, despite far less access to resources than projects at companies like Google and Microsoft:

Open-source models are faster, more customizable, more private, and pound-for-pound more capable. They are doing things with $100 and 13B params  [13 billion parameters] that we struggle with at $10M and 540B. And they are doing so in weeks, not months.

This has enormous ramifications in every aspect of society. Private profit will not be a driver toward centralization of control and limiting who can play. And that will drive enormous innovation, in ways that I at least can’t yet imagine,  let alone describe. Some of it will be monetizable, just as Red Hat monetized an open source operating system (Linux) and Google has monetized its no-charge search engine. But almost none of it will be controllable.

If you’re an investor, know that you can’t buy your way into control–but you can invest in promising developments that will leapfrog to higher good on the basis of freebie systems. And knowing that going in,  you’re much less likely to get burned. You won’t, for instance, make the enormous mistake that Rupert Murdoch’s News Corp did when it bought MySpace (at the time, the dominant proprietary social network), spending $580 million on something that became relatively worthless as soon as Facebook began to hit its stride; News Corp sold it just six years later, to Justin Timberlake, for a mere $35 million. That was a loss of more than half a billion dollars.

Let’s look at a few examples of how public intellectual property has impacted us in the past:

Where might it take us next? I’m not a futurist and I won’t get super-specific, but I do see a few general trends likely to arise from this:

  • Just as  TV and Internet have converged, so will AI and 3D printing: a combination that will revolutionize tangible goods  with innovations in design, manufacturing, and localization
  • AI could lead to the next miniaturization revolution, making it easier to do things like holographically project keyboards and maybe even monitors that make it possible to use watch-sized computers and phones a lot more easily
  • With the right protocols in place, AI could do a lot of basic research and interpretation of the data o that students could concentrate on learning concepts and following them down unexpected paths to create new concepts–OR, without those protocols, it could be used to reduce learning to something meaningless
  • In a perfect world–and we can help it become more perfect–AI can help us understand and solve our most pressing problems. It could turn us from linear to circular resource use, where every output becomes not waste, but something a different process could use. It could redistribute food, housing, and shelter (and other resources) so everyone has enough and no one has 5 million times too much, using only natural materials, generating zero waste, using zero net energy, and creating zero pollution.

Regardless of how it turns out, expect any sector you’re in–for example, agriculture, manufacturing, distribution, transportation, services, tech, creative arts, nonprofit, academia, government, military, or whatever–expect your world to turn upside down.Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Abundance and Prosperity, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, Energy & Sustainability, Environment, Ethics-International, Green Business, Innovation, localism/locavore, People Helping People, poverty, Social and Economic Justice Tagged with , ,

A lot of people wonder how to get started with creating a social enterprise: a business that from the beginning is designed to improve lives.

Social-good products like this solar-powered LED lamp make a difference AND a profit
Social-good products like this solar-powered LED lamp make a difference AND a profit

[This post was written a few years ago but left unpublished. I’ve decided it’s still worth sharing because it shows one possible model for starting a new social-benefit company from nothing. I’ve tweaked and updated a few things, but left the chronology and my corespondent’s writing as they were. While I got permission to quote the correspondence, I don’t feel comfortable identifying him or the company.]

Some time back, a Facebook friend in the Philippines asked me for advice on a set of amazing goals. I got his permission to share the relevant parts of our conversation. Since English is not his first language, please cut him some slack on the grammar issues:

I’ve been finished trying to change politics for about 5 years. Focused on poverty and the environment here since then. My company is focused on 3 things right now: 1. Disaster relief during calamities. We earmark 10% to that. 2. Trying to raise a new high school within 5 years. There are two towns nearby that have no high school. Those kids stop their education at grade six and enter poverty. We will need to increase our revenue stream in coming years to do that. 3. Making the entire town solar powered. Not only for the environment, but for the people. You see, the electric bill is actually higher than rent here. For instance, my office manager pays 900 pesos per month for rent and 1600 pesos for electricity. If we could convert much of the country to solar, we could change the entire economy, freeing up much more disposable income for the people. Those are my 3 main focuses. Any ideas to help or partner are always appreciated Shel.

I responded:

Wow, wonderfully ambitious and very people-centered. 

First of all, the key to spreading solar is to eliminate the capital expense up front for those with limited resources. So, just as an example (your numbers might vary), you charge 75% of the customer’s current monthly electric bill, allocate 50% of that 75% toward paying off the solar system, and split the other 50% of the 75% into a school fund and a disaster relief fund, both administered by a trusted outside charity that is scrupulously honest and can’t be believably accused of corruption. Since the Philippines is very sunny, it should be easy to convince business people and homeowners to sign up.  Renters might be harder, since they would be improving someone else’s building and they’d also need permission from the landlord, but if the economic incentive is sufficient, it should still work out ok. To cover the up-front capital costs, you could look to the utility company, private foundations (including those based outside the Philippines but working in-country), and possibly government funding. And remember that solar isn’t just electricity. Solar hot water has a much faster payback and can  be done really cheaply.

Don’t forget that building the buildings is not enough; you also have to fund teachers and staff, textbooks, and other operating costs. Of course, you’ll build green net-zero-energy buildings that are clean and energy self-sufficient—or better still, net-positive energy that feed surplus power back into the system).

Second, I would have better ideas for you if you tell me more about what your company does and give me the URL. If it’s in Tagalog, Google will probably translate, but an English-language page would be better as Google does a very poor job.

And received this reply:

Our company is called <name>. We did obtain our url at <address> but we just have a holding page now under construction. Our company manufactures products that I have designed here in the Philippines. I outsourced the factories…and they will sell mainly as exports to the US.

Im planning on funding the solar equip with company money and writing it all off, so no expenditure to the people. About the High School…yes it must be staffed etc. Luckily, my first cousin is a High School Principal already here. She is ready to take the reins on that project when we become ready.

We are launching our first products now Shel. Mostly through the Hammacher Schlemmer catalog company. Some are launching in October, and others in April 2018. We have some pretty unique, one of a kind products. Our first you can see is a one off, the Recreational Tube in the images. The second phase is a line of innovative wood products…and our 3rd phase comes in 2019. It is a line of coolers and food storage containers that will require capital generated in 2018 for injection molds.

What can you take away from this? Here are five lessons I see—and I bet you can spot a few others:

    1. Think systemically. My friend understood the holistic connection between converting to solar and alleviating poverty–a very important connection when you’re marketing to people at the bottom of the pyramid, in economic terms.
    2. It helps to be very specific when describing a dream. Make it tangible for yourself and others.
    3. Know what key pieces you need to have in place before starting, and which you can fill in later.
    4. Be clear on how to keep capital costs down, especially at first. If you would have to spend huge sums to set up in-house manufacturing, start by contracting it out and avoiding all those capital expenses. Even if you’re a one-person business, there are lots of ways to cut costs. I saw a lot of my competitors in my one-person service business spend lavishly on fancy offices and furniture. I started my business working from home in 1981, and I’m still working from home in 2023–which enabled me to start being profitable at a much lower revenue point.
    5. Think like your target market—and if your market has little or no disposable income, think about ways to make it affordable to them.

What would you add to this list?Facebooktwitterpinterestlinkedinmail