Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Energy & Sustainability, Green Living/Green Lifestyles, Innovation, Technology Tagged with , ,
Office of the Brooklyn Daily Eagle, 1916
Office of the Brooklyn Daily Eagle, 1916. Source: https://en.wikipedia.org/wiki/File:Brooklyn_Daily_Eagle2.jpg

We have a kilowatt of solar electric on the roof of our 1743 colonial farmhouse. But a few years ago when the October Blizzard knocked out our power for three days, we couldn’t tap into that solar.

Officials in Brooklyn, New York recognized the problem. Brooklyn had a lot of power outages during Hurricane Sandy—and officials in the densely populated borough, home to more than 2.5 million people, have gotten state support to pilot a microgrid program that would allow Brooklyn’s solar systems to keep powering houses and workplaces if the grid goes down.

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By Posted on Posted in Energy & Sustainability, General Commentary

Editor’s note: Too much power can be as discomfiting as too little. Judi takes this analogy from a real-world electrical issue through some deep soul-searching I thought you’d enjoy.

—Shel Horowitz

 Guest Post by Judi Ketteler

Last week, during a storm, lightning struck the power sub-station just a few blocks away. At the time, I didn’t know that had happened. I just knew that our power flickered strongly. When it came back on, I noticed that the fan in my office was running more vigorously. It was louder. I turned it off and back on again, but it was still loud. I was in the middle of deadline, so I chalked it up to “oh well, whatever.”

Then I went downstairs to get some water. The lights in the kitchen were crazy bright. But . . . it had grown dark outside with the storm, so I thought my perception was off. Plus, I had been sitting at my computer all day. Perhaps my eyes were bleary and playing tricks on me, I thought. Even the light in the refrigerator was brighter. I’m really working too hard, I told myself.

All evening, I thought the lights were brighter, but I shrugged it off and didn’t say anything. By the next day, when the normally quiet bathroom fan sounded like a train, the microwave sounded like it was going to blow up, and the toaster oven burned red hot, looking like it would catch fire, I knew something freaky was going on. “We’re getting too much power!” I told my husband. His senses aren’t nearly as heightened as mine, but he couldn’t argue with a toaster oven about to blow.

I called our energy company, and they came out a few hours later. They measured the current we were getting. It’s supposed to be regulated to 240. Ours was at 275. “So that’s why everything is turbo-charged?” I asked the guy. “Yep. The regulator blew. If I were you, I’d go turn everything off and unplug it all until the crew comes in an hour or so. Otherwise, it might fry your stuff.”

A 75-watt light isn’t just a 75-watt light: it may be all the power that is safe, but it’s not actually all the power that is available. Don’t get me wrong. I don’t want to push it. I’d prefer not to fry thousands of dollars worth of electronics in my house. To that end, the energy crew fixed the sub-station later that day, and all was back to normal: a very good thing.

But this notion that there is more power available than meets the eye has been sticking with me. There is an explanation in the world of currents and voltage and energy regulators at electric sub-stations. But what about mysub-station? Do I have an energy regulator? Because I’d really like to find it.

What Regulates It, Anyway?

You know how some days, you’ve got energy to spare? It sizzles through you, as you knock thing after thing off your to-do list. You’re motivated, creative, and have all the right ideas at all the right times. I live for these kinds of days.

I just have absolutely no idea what creates them.

I could list what I think contributes. But it’s a long and random list, that ranges from caffeine to hormones to the phases of the moon to the amount of sleep I’ve gotten to the kind of food I’ve eaten to my husband’s mood at the time to whether or not my hair lays right that day to some inspiring movie or TV show I may have happened to watch or book I may have happened to read.

None of it is IT though. Like really it. That X-factor. The regulator in the sub-station.

What governs the amount of power getting through, not just to my physical body, but to the part of my brain that cares, has interesting and creative ideas, and—most importantly—the will the execute them?

I have learned that there are rhythms to my inspiration and creativity. If I’m in a good rhythm, I better go with it. If the muse is coming to me, for crying out loud, I better welcome her and not send her away so I can check email. Likewise, when I’m in a dark place—and I go there sometimes, because I am human—I can’t will myself out of it. I have to let the force of whatever woe me back.

It’s all the times in between, which turns out to be an awfully big chunk of my working life.

Big inspiration and energy? You bet I’ll follow. Down in the dumps? I accept it as a time to refuel. But status quo, ho-hum, low inspiration, trudging through it? That’s where I’d like to tweak my sub-station. Find the dial that turns up the voltage, just a notch. Or strike it with lightning, to shock it out of its banality. Can you make that kind of lightning, or, like actual lightning, is it solely an act of nature?

I honestly don’t know.

I want to respect my psyche’s natural balance, while finding my way to more of those inspired days. Because to walk into a room and feel the lights shining brighter? That’s sort of something. I know 240 is where the voltage in my house needs to stay. But I’d like to feel that extra bright light in my brain, just a little more often. I’d like to find that sub-station. Consider the search launched.

Warmly,

Judi

This piece by Judi Ketteler originally appeared on The Story Economy blog. Find her at judiketteler.com.

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By Posted on Posted in Activism, Democracy, General Commentary, Politics, Social and Economic Justice, Uncategorized Tagged with , ,

I went to my first same-sex commitment ceremonies around 1979 and 1980, never dreaming that the day would come when such unions would be recognized in every state of the United States of America.

Thank you, Justice Kennedy for your beautiful opinion, and the other four Justices who added their names. And thank you, President Obama, for being consistent in your support since the day you announced that your thinking had evolved on this issue.

And thanks to the activists who brought the country forward, including those who were brave enough to do this long before it was legal.

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By Posted on Posted in Activism, Demographics/Psychographics, People Helping People, Protests and Crackdowns Tagged with , , , , ,
Arky Markham, 100, watches as (from left) Marty Nathan, Mayor David Narkewicz, and Lisa Baskin light birthday candles
Arky Markham, 100, watches as (from left) Marty Nathan, Mayor David Narkewicz, and Lisa Baskin light birthday candles

If your image of a 100-year-old woman is a quiet old lady vegetating in a nursing home, let me introduce you to Arky Aisenberg Markham.

She turned 100 yesterday, and celebrated with about 300 guests in a fundraiser for the Markham-Nathan Fund, one of several organizations she’s founded or co-founded (another is Social Workers for Peace and Justice). Attendees included Massachusetts Senate President Stan Rosenberg (who also happens to represent her district), Northampton Mayor David Narkewicz, State Representatives Peter Kocot and Ellen Story, retired Congressman John Olver, and at least three of Northampton’s nine city councilors–and a virtual Who’s Who of activists involved for decades in peace, labor, human rights, environmental, economic justice, and democracy work, including representatives of the 15 organizations the Markham-Nathan Fund supported this year. The event probably raised several thousand dollars for social justice work.

Arky walked to the stage under her own power and shot back one-liner after one-liner during several of the speakers’ remarks. One of the speakers, I think Rep. Kocot, remarked that Arky always showed us the right path. Arky immediately zinged, “the left path.” Rosenberg made a comment about coming back to celebrate her 200th birthday, and she shouted, in Yiddish, “ein hoonderd tsvantsich” (one-hundred-twenty) evoking an old Jewish blessing about living to 120. And it was Arky herself who gave the fundraising pitch. As she left the stage, the first several people to greet her were all female. She said something like, “Now that I’m 100, all the women want to kiss me. Where are the men who want to kiss me?” So I went up and kissed her. All her comeback lines were unrehearsed and spontaneous, and had the crowd laughing regularly.

This remarkable woman was already 41 years old when I was born. Wanting to do her part to stop Hitler, she was a military air traffic controller during World War II, then used the GI bill to get an undergrad degree in Spanish and a Master’s in Social Work, which led to a career working with various underserved populations, from inner-city NYC school children to her fellow veterans. She was in her 50s when she met and married George Markham; their first date was a rally against the Vietnam War, and they were involved in numerous peace and justice causes together until George’s death in 2009, at age 100.

Why were so many dignitaries in attendance? Because they are all activists! Their electoral political work is a direct outgrowth of their commitment to a better world. The Northampton-Amherst area may be a bit unusual in the percentage of progressive activists it sends to elected office–but I, for one, find it very refreshing to live in a place where elected officials are actually about peace and justice.

[Note: Arky died on June 11, 2018, ten days before her 103rd birthday.]

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By Posted on Posted in Activism, Business Ethics, Corporate Social Responsibility, Democracy, Ethics in Government, Ethics-International, General Commentary, Politics, propaganda, Protests and Crackdowns, Social and Economic Justice, Transparency vs. Secrecy Tagged with , , , , , , , , , ,

Guest post by Paul Loeb

Remember the World Trade Organization, which slipped into the shadows after massive Seattle protests in 1999? The same day last week that Congress initially blocked the possibility of fast track approval for the TPP trade agreement, the House voted to overturn rules requiring country-of-origin labeling for meat. Those supporting the vote said they were responding to a World Trade Organization ruling, judging US country-of-origin labeling unfair competition with meat coming from foreign countries like Canada and Mexico, and therefore a violation. They said they had no choice for fear of triggering sanctions or lawsuits from countries exporting meat across our borders.

I don’t know about you, but I like knowing whether my meat comes from Iowa or Uzbekistan, Montana or Mexico, Kentucky or Kenya. So do 93% of Americans, according to a Consumer’s Union survey. People like supporting US farmers, cutting down distance travelled, knowing there will be at least minimal inspection standards, even if the delights of e coli occasionally slip through. It seems commonsensical that we’d want at least the chance to become informed consumers, whether with the origins of our meat, GMO-derived crops, or the amount of sugar and calories in our baked goods.

Maybe the House members are wrong in insisting that the international tribunals that adjudicate trade disputes would deem this a violation. But if this particular House bill passes the Senate and gets signed by Obama, even the mere possibility of a lawsuit will have struck down a wholly reasonable law that protects our health and supports our local economies. And if TPP passes the Senate, other attempts to regulate commerce for the common good will be potentially gutted as well, from attempts at financial regulation to limits on the prices charged for drugs, to environmental rules and seemingly innocuous actions like requiring accurate labeling. Some of this could occur through legal action, and some through the mere fear that such action could occur.

Now maybe TPP won’t contain rules on meat. Maybe it will simply limit other ways we might try to exert our sovereignty over critical choices that affect us. But we do know that this agreement—involving countries constituting 40% of the global economy—through what’s called the Investor-State Dispute Settlement process, will establish unaccountable tribunals with the power to let corporations collect damages for loss of profits. We don’t know the precise reach of the agreement because ordinary citizens haven’t seen it. Even Congressional opponents were prohibited from taking notes when they looked at it, and “cleared advisors” who’ve seen it have been legally prohibited from talking specifics. Yet we’re told it represents an inevitable future, that the benefits will trickle down to ordinary citizens, and that those who ask reasonable questions about its profound implications are merely obstructionist whiners.

So do we demand full transparency before moving ahead? Or do we trust that the corporations that negotiated these rules have our interests at heart, and would never, in the slightest, harm our democracy? Whether or not the country-of-origin labeling on meat survives or is ended by the House bill and WTO ruling, TPP plays for far larger stakes, the ground rules that affect our very potential to take common action. The meat bill is one more warning that there are some rules and agreements where we should be careful to eagerly swallow.

Paul Loeb is the author of Soul of a Citizen and The Impossible Will Take a Little While

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By Posted on Posted in Marketing Techniques and Philosophies Tagged with , , , ,

Guest post by Michelle Drucker, manager of marketing, BookPal (www.book-pal.com)

When was the last time you bought a book because you saw it in the window of a bookstore? Now, when was the last time you purchased a book because you read about it online? I’m guessing it was more recent than the last time you even stepped foot in a bookstore!

As stated by marketer David Meerman Scott, “The old rules of marketing and PR are ineffective in an online world” (The New Rules of Marketing & PR, p. 15). The Internet has transformed the world of book marketing just as it has for many other industries. Traditional book-marketing strategies, such as bookstore window placement and book signings, are dead. Sure, these strategies will result in a few small sales, but they are not nearly as cost-effective and efficient as online marketing.

Here are a few simple tricks to get your book noticed and boost sales without breaking the bank:

Create visuals and produce dynamic content.

Forget about the cover! Now people are judging a book by its trailer. The only type of media that outperforms images online is video. Visualize the reading experience by creating a compelling video. Book trailers don’t need to have high production value, but make sure they are professional and straightforward. Post them to YouTube and Vimeo — these sites allow others to share your video content all over the web.

In order to stay top-of-mind, dynamic content is key. Hundreds of thousands of books are published every year. What makes your book stand out? What information does your book contain that people need to know? This is content you should be sharing online.

A blog is a great place to share tidbits of content and direct consumers to buy the book. On a blog, you can share unique information that will help you connect with potential readers on a personal level. Consistent, focused blogging also helps improve keyword rankings if you optimize your blog for search engines.

Establish a strong social media presence.

Does your book have a Facebook page? Does it have a Twitter handle? Its own hashtag? If you answered “no” to any of these questions, then you have your work cut out for you. The best way to spread awareness for a new book is through word-of-mouth. In today’s modern era, social media is the perfect medium for spreading the word.

Now that you’ve created all this amazing content for your blog, use social media as a sharing tool. Link your posts back to your blog in order to boost traffic. With the right targeting and use of keywords, millions of people can potentially see your content.

Leverage industry influencers.

If you are a new author, you probably don’t have a gigantic following on social media or thousands of people viewing your blog every day. The good news is that there are plenty of people that do.

Before you start sending an advance reading copy (ARC) of your book to every blogger on the planet, identify influencers with followers who you can convert into readers. For example, if you are writing a book on leadership, you should send an ARC to business leaders with a significant online presence. Once you’ve found the right influencers, encourage them to review your book and provide their honest feedback. If they like your book, the word will spread like wildfire.

About Michelle Drucker: Michelle manages the Marketing department at BookPal, an e-commerce company that sells books to corporations, school districts, nonprofits and government agencies. Michelle brings strategic focus to the firm’s email, social media and lead generation campaigns. She also oversees paid advertising and website development initiatives.

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By Posted on Posted in Arts & Entertainment, Eco-friendly, Environment, General Commentary, localism/locavore Tagged with , , , , , , , ,

Over the past several months, I’ve been learning more about biomimcry: emulating nature’s designs to solve problems humans need solved. Often, the results are aesthetically pleasing, environmentally friendly, and energy conserving.

While, as far as I know, he wasn’t paying attention to energy use or design challenges like harvesting rainwater in the desert, the famed late-19th/early-20th century architect and artist Antoni Gaudí certainly was a biomimic. Here’s what the Barcelona Tourist Guide says about Gaudí:

Most of Gaudí’s constructions have an organic look to them. This basic concept of using nature as the primary influences for his creativity is reflected in the use of the natural curved construction stones, twisted iron sculptures, and organic-like shapes—all of which are characteristic traits of Gaudí’s architecture.

I just visited Barcelona, where Gaudí left his mark and helped inspire the whole Modernist movement that gives today’s Barcelona so much character—and I found myself thinking often about biomimicry, and how the Modernists used nature forms to create a powerful aesthetic. Many of our other great inventors took inspiration from nature as well; Da Vinci and Buckminster Fuller were also biomimics.

In addition to his world-famous cathedral, La Sagrada Familia Basilica, commenced in 1882 and not yet finished, he did several residential buildings, a palace for his patron, and even a stunning municipal park.

But the Sagrada Familia is probably the single best reason to visit Barcelona. It’s just magnificent. The interior and exterior are completely different experiences. The exterior is almost like it was done by an out-of-control cake decorator with a compulsion to sculpt every available surface; the interior is serene and calm, yet soaring and spiritually uplifting. It feels almost like some of the great mosques in Istanbul.

The exterior is iconic; you’ve surely seen photographs.

Exterior shot, Sagrada Familia cathedral in Barcelona
Arch and four towers of the Sagrada Familia cathedral in Barcelona, designed by Antoni Gaudií

But to me, the deeper experience of this building is the sacred space within the walls. This brief movie clip gives at least a little taste of the Sagrada Familia interior experience. 

 

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By Posted on Posted in censorship, Diversity, General Commentary, language, propaganda, Shel's Personal Life Tagged with , ,

A friend shared a meme on Facebook this morning: photo of an Assembly of God church marquee with this message on its movable sign: “A free thinker is Satan’s slave.”

Interestingly, many of the most deeply religious people I know would take strong issue with that. They engage with God intellectually. They argue with God when they feel it’s justified. An honorable tradition that goes back at least to Abraham—who, in one of the most remarkable stories in the entire Bible, argues with God about destroying Sodom and Gomorra. Abraham asks if God would spare the cities if there are 50 righteous citizens. God agrees. And then Abraham keeps negotiating, until God agrees to save the city if only 10 righteous souls are present.

But apparently even this is too high a barrier. All they can find are Abraham’s nephew Lot and his family—and they are not exactly models of terrific human behavior. They are taken to safety and the cities are destroyed.

Though I’m not particularly religious, I was raised in an Orthodox Jewish household. People obeyed the commandments as they understood them, but spent lots of time debating their merits—and, for that matter, dissecting the world’s news. And of course, much of the commentary on the Torah came from the sages of old, who would spend hours discussing the intricacies and shades of meaning of some obscure passage. In today’s world, the Jewish Renewal movement (which I do consider myself a part of) has again, actively engaged, reinvented traditions, and provided lots of commentary.

And this is certainly not an exclusively Jewish trait. From the Catholic Worker, Vatican II, and Liberation Theology movements to the preachings of Pope Francis, we see active engagement permeating Catholicism. And we find similar movements in the Islamic, Protestant, and Buddhist worlds (think about the Dalai Lama, for example). And, I’m guessing, in every other significant religion.

The miracle of religion, in my mind, is that people do question, grapple, argue, test out theories—and continue to come back to their own personal version of God.

I feel sorry for the person who crafted the message on the sign.

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By Posted on Posted in Energy & Sustainability, Environment, Green Living/Green Lifestyles, Technology Tagged with , ,

A sobering—but not at all surprising—story on the Associated Press wire this morning: the more we drill for oil, the more accidents we have.

Consider these stats, all of them taken from that article:

  • More than 2000 “significant accidents” on pipelines since 1995, causing $3 billion in property damage
  • A single pipeline company, Plains All American Pipeline LP (operators of the line that spilled over Santa Barbara, California this week) has had 223 accidents $32 million in structural damage, 864,300 gallons spilled, and 25 federal enforcement actions just since 2006
  • A 60 percent increase in the number of accidents annually since 2009—and, not coincidentally, also a 60 percent increase in US oil production

Causes? Corroding pipes, failures in welds—aging infrastructure, in other words—with a generous helping of natural disasters and careless backhoe operators.

These accidents leak toxics, cause a  risk of severe fires, and of course, drive up the price of energy.

Isn’t it time we stopped relying on fossil and nuclear for our energy needs? We already have the technology to switch to save, reliable, renewable sources such as solar, wind, geothermal, magnetic, tidal…and deep conservation, which just by itself could cut our energy use in half.

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By Posted on Posted in Business Ethics, Corporate Social Responsibility, Eco-friendly, Environment, Green Business, Green Living/Green Lifestyles, language, Media Ethics, Politics, propaganda Tagged with , , , , ,

A couple of Facebook friends (both well-known marketers based in Canada, as it happens) posted a link to an article called “FDA to Crack Down on Home-based Soap Makers.”

Having seen government overreach in such areas as raw milk, I clicked over and took a look. And found very little information. Rather than spend my morning following links on a Google search, I merely posted this response:

But the article says very little about what the proposal actually would do. European cosmetics standards are a GOOD thing, and, as I understand them, would make it far harder for big corps to sell us harmful “personal care” products. Which doesn’t mean this law isn’t overreaching–just that I don’t know because the article doesn’t tell us. Seems like an easy way around this would be a minimum number of bars per year underneath which producers would be exempt. But even artisanal soapmakers *should* disclose ingredients.

Artisanal organic soap bars
Would small-batch organic soaps be affected? No.

Later, I saw another comment from someone who did take the time to do the research; businesses with less than $100,000 in sales are exempt.

In short, this article is an attempt to stir up hostility with a nonexistent controversy. And it seems that Senator Dianne Feinstein is not an evil tool of the personal care companies after all.

I wonder, if we dig deep enough, if we would find some of the big chemical-based personal care products companies—or perhaps an opponent of Senator Feinstein—have a hand in this disinformation campaign. The list of industry giants supporting the new legislation (and thus, imposing tougher standards for themselves) is a long one but it’s certainly not every company.

Incidentally, I’ve said for years that the tough European Union rules on personal care products were a huge marketing opportunity for companies that meet the standards. Whether based in the US or Europe, the first few companies that demonstrate they meet the tougher standards ought to go be very successful in the stores.

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