Green And Profitable Blog (since 2004)


Green marketing and business ethics success expert Shel Horowitz has been blogging on the intersections of ethics, politics, media, marketing, and sustainability since 2004.


National Geographic Commits to Recycled Paper

Out the window goes the argument from any magazine that the quality of their photography makes it impossible to use at least some recycled. If National Geographic can do it, any magazine can do it.

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Separating #1 from #2: New Frontiers in Peeing

Don’t call me a potty-mouth, but today, I’m going to talk about porta-potties. You see, I spoke at SolarFest again this past weekend, and once again, I noticed some major innovation. A few years ago at SolarFest, I first encountered vented porta-potties: a major new innovation. This year, another one: Porta-potties earmarked “pee only,” with […]

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Author House and XLibris Meet Kickstarter and IndyGoGo

This year, at Book Expo America, I interviewed Enrique Parrilla, co-founder of pentian.com, with offices in Sevilla (Seville), Madrid, and Los Angeles. Pentian marries publishing services with crowdfunding—something I don’t think the publishing world has seen before, and something that to me at least seems more attractive than the typical subsidy publishing model of most […]

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How to Get Off Fossil Fuels: Amory Lovins

In Aspen, Colorado, this house has neither a furnace nor an air conditioner, and it’s warm enough inside to grow bananas. The extra cost of the energy improvements was essentially paid for by the capital savings of not needing those big clunky systems.

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When Is Discrimination OK?

if I reserve that privilege for myself, how can I possibly justify withholding it from someone else who runs a service business and has different values than mine?

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mosque-sunset-jeddah

I’ve Never Seen This in a Hotel Before

Most importantly, being greeted by this message sets a tone for all my interactions with the hotel. I’m going in to any conversation with the attitude that they care about me. This perception is reinforced by the very helpful nature of every staffer I’ve dealt with so far (even before I opened the services notebook and saw the memo)—and would, of course, be destroyed if their personnel were rude, etc. But it certainly creates a good flow of positive energy.

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Three Kinds of STUPID, Six Kinds of BRILLIANT

Thursday was full of extremes, with both positive and negative encounters. On the positive side, I had two amazing one-to-one meetings: with the former mayor of a nearby town who just took a job with a green energy company, and then a few minutes later, with a life coach friend of mine. With both, we […]

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And Here’s the Latest Spam Scam

If you get a note like this and wonder, where do I know this person from–you don’t. When are these jerks going to realize that the Internet is a powerful way to make an honest living and they don’t have to stoop to these ridiculous frauds? Hi shel I know you were expecting to hear […]

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Dear Barack, Now Let’s Get It Done!

Of course, some of why I agreed with such a large percentage was because of what he chose to omit: government spying, drone attacking civilians, support for highly dubious massive energy projects, and other things that I find strongly objectionable…

And…I’m still waiting for him to call for a Marshall Plan-style conversion to clean, renewable energy.

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Goodbye, Pete Seeger, People’s Champion

…He was one of the most humble people I’ve ever met.
I used to see Pete Seeger at the Clearwater Revival, wearing a volunteer shirt and picking up trash. I got to bang a few nails with him once as he was building the Woody Guthrie (one of I think three small boats he built along with the Clearwater and the Sojourner Truth). And I interviewed at least once, saw him perform dozens of times live and numerous more on TV–growing up as a public television kid in New York City, where once the blacklist was lifted, he was frequently found on Channel 13–and hung out with him at some People’s Music Network conferences. He helped start PMN, started Sing Out! magazine, the Newport Folk Festival, a bunch of environmental and peace organizations, and many other ventures for the public good.

His 1963 Carnegie Hall concert is one of the 10 albums I’d absolutely insist on having if I were stranded on a desert island

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