Green And Profitable Blog (since 2004)


Green marketing and business ethics success expert Shel Horowitz has been blogging on the intersections of ethics, politics, media, marketing, and sustainability since 2004.


Bush’s and Obama’s Legacies: What’s Your Perspective?

I spent two weeks afterward trying to find out if my ex-housemate from Brooklyn days was OK… BUT Bush made war on Iraq, which had absolutely nothing to do with [9/11]… It was totally predictable that this would only create instability, blow away our foreign allies, and provide lots of recruitment material for terrorists.

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The Troubling Case of the Northampton BID

I support the good work that the BID performed. But I do not support a process that’s tantamount to bullying, don’t support a double standard for BID supporters and opponents, and think it’s completely immoral to bring the organization in as a voluntary effort and then change the rules.

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Branding on Both Sides of the Obama Bed

But I do wonder—and here’s the big heresy:

Would President Barack Obama have had an easier time pushing an agenda of “change” if he had dressed the part?

If, starting on the campaign trail in 2007, he had emphasized Michelle Obama’s three wardrobe attributes of boldness, elegance, and surprise, would he have been better able to marshall support for his initiatives? Is the conformist wardrobe secretly saying “I’m not serious about change”?

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Does Making Decisions Lower Our Math Skills?

Leaving aside the flaw in the Obama example—he’s often photographed wearing something other than a suit—let’s look at a deeper argument within the article: Petrone’s claim, based on an L.A. Times article quoting two different experts on decision making, that making lots of decisions can lower math skills:

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Can the Cynical Profit Motive be a Force for Social Change?

On a LinkedIn discussion board, someone asked, “So, why has bettering the world become a mantra for a new generation of entrepreneurs?” This sparked a very lively discussion, mixing the cynics and the optimists. You can view this discussion here (you might have to join the group first). My first comment was quick and straightforward, […]

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Milton Friedman was Quoted Out of Context: My Argument with Libertarians

In this essay, Friedman was totally willing to concede that self-rule doesn’t always work in the business world. Government is needed to keep business from exercising its self-interest at the expense of others’ self-interest and the wide society’s interest.

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Spammers: Enough, Already!

Attention spammers: if you think I will *ever* do business with someone who not only forces unwanted (and often-deceptive) intrusions on me, but actually forges my name to the attempt, you are sorely mistaken.

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Consumers Reward Green Businesses—Now, More than Ever

Consumers flock to companies that actively support companies with a clear environmental agenda…67 percent would like to make purchasing decisions based on social responsibility…

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Dear Climate Change Deniers: How Does YOUR Garden Grow?

Maybe my family’s organic garden (and my neighborhood) is a microcosm of the changes in the world ;-). We normally stop getting zucchini by the end of July. Last year, it went halfway through August. And this year, the one surviving plant finally died today, and I harvested the last two very tiny zukes on […]

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Hyperion Contact Us page

Worst. Contact Page. Ever: Hyperion Books

Dear Hyperion Books: All I wanted to do was to send you a review copy request so I could review “Stirring It Up” by Stonyfield Farm founder Gary Hirshberg. I review books on socially and environmentally conscious business. I went to your contact page expecting to find a press contact. But all that’s there is […]

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