Green And Profitable Blog (since 2004)

Green marketing and business ethics success expert Shel Horowitz has been blogging on the intersections of ethics, politics, media, marketing, and sustainability since 2004.


The Four Intelligences of the Business Mind: Book Review

The Four Intelligences of the Business Mind: How to Rewire Your Brain and Your Business for Success, by Valeh Nazemoff (CA Technologies, 2014), reviewed by Shel Horowitz, primary author, Guerrilla Marketing Goes Green According to the Nazemoff, any successful business needs to concentrate on four different types of intelligence. The first is financial intelligence, which […]

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whole grain cracker 273963_1552

Does a Cracker Really Need a 20,000-Mile Epic Journey?

But talk to any dairy farmer in the US, and you’ll find that the economics are very troubling. And when imports are dumped below-cost into subsistence farm economies in developing countries, the results can be tragic.

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Starbucks’ “Race Together”: Am I the Only One Who Thinks It’s a GOOD Idea?

Starbucks has been getting a lot of flack since announcing its “Race Together” initiative…But I actually think this time Starbucks did something sensible and good:

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What the US Would Need for a Viable Progressive Presidential Campaign

Perhaps we’d get a viable party that actually stands for the people’s interest—or the planet’s…not by coincidence, things like health care and college education and maternity leave are considered fundamental rights. Meanwhile, we’re stuck with Tweedlebad and Tweedlehorrible.

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Review of Creative Anarchy: How to Break the Rules of Graphic Design for Creative Success

A common rule in book publishing is that books have both a front and a back. However, this book has two fronts. The larger, green, side is more or less about the rules. The thinner, red, side is about breaking those rules.

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Fish Market

When Price Matters…And When It Doesn’t

Nobody is a prisoner of their own geography any more. I can’t compete on price with some clown on a bottom-feeding service bidding site who throws an article into a word-blender

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Finding Successful Ways to Confront Oppressive Behavior

So instead, I thought for a couple of minutes about what type of response would actually be heard and not blocked out—what could actually advance a dialog…And amazingly enough, this actually did open a door for some mild and thoughtful dialog. Not a perfect outcome but one I could feel reasonably good about. I had used the marketing principles I teach, and given the right message for the audience.

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Forget the Disney Reality Show–Give Me Reality!

The whole experience made me very grateful that neither of my kids ever showed any interest in going to Disney. They’d much rather come with us to places like Denmark, Italy, and California (we live in Massachusetts).

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Keeping a Promise, 3 Years Later

…report back on the results of a concentrated effort to get search engines to notice a particular page—in this case, the page for my resume writing services

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Environmental and Social Change Business Bill of Rights—Your Feedback, Please

We, the people of Planet Earth, hereby declare that every nation and the planet as a whole have certain inalienable rights, including Life, Sufficiency, Peace, and Planetary Balance. To these ends, we call upon the governments of the world, at all levels, to establish these rights through mandating the following policies

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