Green And Profitable Blog (since 2004)


Green marketing and business ethics success expert Shel Horowitz has been blogging on the intersections of ethics, politics, media, marketing, and sustainability since 2004.


Milton Friedman was Quoted Out of Context: My Argument with Libertarians

In this essay, Friedman was totally willing to concede that self-rule doesn’t always work in the business world. Government is needed to keep business from exercising its self-interest at the expense of others’ self-interest and the wide society’s interest.

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Spammers: Enough, Already!

Attention spammers: if you think I will *ever* do business with someone who not only forces unwanted (and often-deceptive) intrusions on me, but actually forges my name to the attempt, you are sorely mistaken.

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Consumers Reward Green Businesses—Now, More than Ever

Consumers flock to companies that actively support companies with a clear environmental agenda…67 percent would like to make purchasing decisions based on social responsibility…

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Dear Climate Change Deniers: How Does YOUR Garden Grow?

Maybe my family’s organic garden (and my neighborhood) is a microcosm of the changes in the world ;-). We normally stop getting zucchini by the end of July. Last year, it went halfway through August. And this year, the one surviving plant finally died today, and I harvested the last two very tiny zukes on […]

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Hyperion Contact Us page

Worst. Contact Page. Ever: Hyperion Books

Dear Hyperion Books: All I wanted to do was to send you a review copy request so I could review “Stirring It Up” by Stonyfield Farm founder Gary Hirshberg. I review books on socially and environmentally conscious business. I went to your contact page expecting to find a press contact. But all that’s there is […]

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$107 Billion: Bank of America’s Full Cost of Toxic Mortgage Policies

And let’s not forget the legal bill, now around $70 billion, not to mention the possibility of criminal prosecutions.

In short, Countrywide’s disgusting practices have now cost Bank of America over $107 billion: more than 50 times the acquisition price.

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Score One For Farmers

A court ordered a utility company to buy the organic grass-fed cattle farm it ruined by driving a powerline through it.

Hmmm. Maybe this strategy can be applied…by organic farmers suffering the double indignity of losing their organic status and…

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Make Workers More Comfy, and Save a Bundle on Energy

Offices: too hot, too cold, and no Goldilocks to find the happy middle ground of “this one is just right.” How can you find that happy medium that accommodates the woman in a sleeveless sundress ?and? the man in the suit…the person whose desk is a foot away from the air conditioning vent (which chills […]

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National Geographic Commits to Recycled Paper

Out the window goes the argument from any magazine that the quality of their photography makes it impossible to use at least some recycled. If National Geographic can do it, any magazine can do it.

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Separating #1 from #2: New Frontiers in Peeing

Don’t call me a potty-mouth, but today, I’m going to talk about porta-potties. You see, I spoke at SolarFest again this past weekend, and once again, I noticed some major innovation. A few years ago at SolarFest, I first encountered vented porta-potties: a major new innovation. This year, another one: Porta-potties earmarked “pee only,” with […]

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