Green And Profitable Blog (since 2004)


Green marketing and business ethics success expert Shel Horowitz has been blogging on the intersections of ethics, politics, media, marketing, and sustainability since 2004.


Game-Changer: Unilever Considering Becoming Certified B Corp

show the entire business world that corporations don’t have to be rapacious; they don’t have to put short-term gain above the earth and its citizens (human and otherwise). It could even provide major leverage to overturn the body of corporation law that says corporations are legally required to put short-term profit ahead of all other considerations.

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Discover letter-Page 1

8 Ways This Direct-Mail Copywriter Needs to Get a Clue!

This letter actually did inspire me to take action. First, I’m writing this blog. I get to use them as an example of how not to do direct mail. And second, I’m finally going to cancel my Discover card. I don’t choose to do business with companies that lie to me.

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HarperCollins Atlas Omits Israel—So Idiotic, I Thought It Was a Joke

If any governments insisted on refusing entry to accurate atlases, the company could have had a skilled social media manager explain why HC would no longer sell atlases into these countries, and create a pressure movement both from outside the country and from those inside who recognize that not knowing geography is a handicap in the global economic arena

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Passenger Rail, Si! Nuclear Power, No!

The forces that created these two events were very different: government efforts for the train, a combination of citizen activism and market conditions for the shutdown. But several common threads across the wider map of society show that these victories are actually linked.

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Welcome to Smoke-Free Panama

My First Political Act, as a 3-Year-Old: Nonsmokers’ Rights

The very first bit of activism that I can remember engaging in, at age THREE (yes really), was taking cigarettes off the coffee table and breaking them in half…It wasn’t out of malice but out of a very clear sense of self-protection. From there came a lifetime of social and environmental activism.

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Getting Along with your Opponents

Yes, like every other country, the US has its share of boorish, know-nothing, blinders-on bigots…However, the US also has millions of people who care deeply about the world, actively work to learn more about it, and engage in citizenship in a deep and true way (as do most other countries).

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Why I DON’T Support “Draft Warren”

If GOP lawmakers had been hearing from thousands of their constituents daily about a set of chosen issues (maybe two or three at a time), they’d have crumbled, and Obama would have been seen as one of the most effective Presidents ever. But Obama and the Democrats threw that rare chance overboard

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Yes, We Fight the Same Battle Once Again—But I Have Hope

I also avoid burnout by regularly thinking about all the areas where we HAVE made progress…I look around and I see that within the brief span of my own lifetime (I turn 58 on Wednesday), we’ve made very real change on many fronts, even if it feels like we’re running in place or even backsliding.

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Bush’s and Obama’s Legacies: What’s Your Perspective?

I spent two weeks afterward trying to find out if my ex-housemate from Brooklyn days was OK… BUT Bush made war on Iraq, which had absolutely nothing to do with [9/11]… It was totally predictable that this would only create instability, blow away our foreign allies, and provide lots of recruitment material for terrorists.

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The Troubling Case of the Northampton BID

I support the good work that the BID performed. But I do not support a process that’s tantamount to bullying, don’t support a double standard for BID supporters and opponents, and think it’s completely immoral to bring the organization in as a voluntary effort and then change the rules.

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