Green And Profitable Blog (since 2004)


Green marketing and business ethics success expert Shel Horowitz has been blogging on the intersections of ethics, politics, media, marketing, and sustainability since 2004.


Free Thinker = Satan’s Slave?

I was raised in an Orthodox Jewish household. People obeyed the commandments as they understood them, but spent lots of time debating their merits—and, for that matter, dissecting the world’s news.

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2000 Oil Production Accidents and Leaks Since 1995—Yikes!

These accidents leak toxics, cause a risk of severe fires, and of course, drive up the price of energy.

Isn’t it time we stopped relying on fossil and nuclear for our energy needs? We already have the technology

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Are they Coming After Artisan Soapmakers? Or Protecting Us From Corporate Greed?

If we dig deep enough, would we find big chemical-based personal care products companies—or perhaps an opponent of Senator Feinstein—have a hand in this disinformation campaign?

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Hillary or Elizabeth?

8) And she doesn’t want to run. A candidate who doesn’t engage fully in the campaign would be a disaster.

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The Five Happiest Countries in the World

Every one of the five is a social democracy with a strong safety net. The four European countries are also known for their leadership in reducing energy consumption and carbon footprint.

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Why are we STILL Beating Our Children?

But never mind all that. What really appalls me is the number of people responding on both Facebook and Marketwatch advocating variations on beating the crap out of the ungrateful kid. And one thing I don’t question is that the reader comments are genuine.

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If Kitty Litter Can Cause a Nuclear Waste Explosion, Shouldn’t We Shut the Industry Down?

BUT the whole problem with the nuclear industry is that it relies on a world where human error doesn’t happen. Unfortunately, human error happens constantly. Exploding kitty litter is the least of it.

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The Four Intelligences of the Business Mind: Book Review

The Four Intelligences of the Business Mind: How to Rewire Your Brain and Your Business for Success, by Valeh Nazemoff (CA Technologies, 2014), reviewed by Shel Horowitz, primary author, Guerrilla Marketing Goes Green According to the Nazemoff, any successful business needs to concentrate on four different types of intelligence. The first is financial intelligence, which […]

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Does a Cracker Really Need a 20,000-Mile Epic Journey?

But talk to any dairy farmer in the US, and you’ll find that the economics are very troubling. And when imports are dumped below-cost into subsistence farm economies in developing countries, the results can be tragic.

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Starbucks’ “Race Together”: Am I the Only One Who Thinks It’s a GOOD Idea?

Starbucks has been getting a lot of flack since announcing its “Race Together” initiative…But I actually think this time Starbucks did something sensible and good:

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