Green And Profitable Blog (since 2004)


Green marketing and business ethics success expert Shel Horowitz has been blogging on the intersections of ethics, politics, media, marketing, and sustainability since 2004.


A See-Saw Week on Same-Sex Marriage


to visit each other in the hospital, to file a joint tax return, to attend parent-teacher conferences—in any way an attack on the institutions of marriage and family? As far as I can determine, these rights make the idea of marriage and family stronger. Marriage, whether heterosexual or homosexual, should be a partnership of equals that strengthens the family unit and builds family values.

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The Age of Obama: What Went Wrong (and How to Fix It)


Editor’s Note: I’ve long been a fan of Van Jones and was really upset when he was forced out of the White House. This is such a good analysis that I asked him permission to post it on my site and blog. —Shel Horowitz, primary author, Guerrilla Marketing Goes Green Van Jones reflects on his [...]

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Powering Streetlamps with Dog Waste


Very clever—bringing biogas generation down to the level of dog and dog owner. What will they think of next? http://www.triplepundit.com/2012/05/streetkleen-starts-dog-waste-to-biogas-system/

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Lessons on Aging from Lily Tomlin and Pete Seeger


But at 93, [Seeger is] still living at home in his little cabin in Beacon, New York with his wife Toshi. Last I heard, he’s still chopping firewood for his woodstove. Certainly he still devotes prodigious energies to his many environmental and social justice campaigns. In fact, he performed at an Occupy rally in New York just this fall.

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Health Care Without Environmental Harm: What a Concept!


The agency praised the work of Bill Ravanesi, who is responsible for working directly with hospitals in the area and is currently working on an initiative organized by the Boston Green Ribbon Commission on extending sustainability throughout the city. “Bill Ravanesi . . . helps New England hospitals in toxicity and waste reduction, green building services, energy efficiency and climate change programs, focusing on sustainability and resiliency,”

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Seth Godin,Tom Peters, et al: End. Malaria. Now.


Guest post by Seth Godin and Michael Bungay Stanier. The blog connected with endmalariaday has more content than anyone could ever ever want. And that’s a bit of a problem, because more content is not going to help us sell more books, because it solves the problem “what’s in this book” rather than creating a [...]

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Wow! Oil-Eating Sponge Offers Hope for Spill Cleanups


Inventors claim their ultraabsorbent “nanosponge” can take 100 times its weight in oil, without taking up water. Imagine how much easier it would have been to clean up the BP Deepwater Horizon mess if they had a few million cubic feet of this stuff lying around.

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Is Another Global Disaster Waiting at Fukushima?


Testifying before the Japanese House of Councilors, Mitsuhei Murata (Japan’s former ambassador to Switzerland) raised a disturbing threat: 85 times as much radioactive cesium-137 as was released at Chernobyl is at risk of being released into the atmosphere. This is not within a containment vessel, and the risk is fairly serious. Japan, by the way, [...]

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If You Dream It—Will They Come/Going Green When Nobody Notices


The funny thing is…transit systems control their own media, one that reaches the two most important audiences they have. If I were the company’s marketing director, I’d put inside placards on the front and back of both sides of every bus and subway

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Nuclear Loan Guarantees Make Solyndra Bailout Look Like a 5-year-old’s Birthday party


ow the loan guarantees the US is offering the proposed Vogtle nuclear plants in Georgia put U.S. taxpayers at risk for many times the amount lost over Solyndra…how the power company has almost no skin in the game, financially, with all the risk on our shoulders…and how even the very earliest stages of site preparation and construction have been fraught with mismanagement and flawed concrete.

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