Green And Profitable Blog (since 2004)


Green marketing and business ethics success expert Shel Horowitz has been blogging on the intersections of ethics, politics, media, marketing, and sustainability since 2004.


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I’ve Never Seen This in a Hotel Before

Most importantly, being greeted by this message sets a tone for all my interactions with the hotel. I’m going in to any conversation with the attitude that they care about me. This perception is reinforced by the very helpful nature of every staffer I’ve dealt with so far (even before I opened the services notebook and saw the memo)—and would, of course, be destroyed if their personnel were rude, etc. But it certainly creates a good flow of positive energy.

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Three Kinds of STUPID, Six Kinds of BRILLIANT

Thursday was full of extremes, with both positive and negative encounters. On the positive side, I had two amazing one-to-one meetings: with the former mayor of a nearby town who just took a job with a green energy company, and then a few minutes later, with a life coach friend of mine. With both, we […]

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And Here’s the Latest Spam Scam

If you get a note like this and wonder, where do I know this person from–you don’t. When are these jerks going to realize that the Internet is a powerful way to make an honest living and they don’t have to stoop to these ridiculous frauds? Hi shel I know you were expecting to hear […]

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Dear Barack, Now Let’s Get It Done!

Of course, some of why I agreed with such a large percentage was because of what he chose to omit: government spying, drone attacking civilians, support for highly dubious massive energy projects, and other things that I find strongly objectionable…

And…I’m still waiting for him to call for a Marshall Plan-style conversion to clean, renewable energy.

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Goodbye, Pete Seeger, People’s Champion

…He was one of the most humble people I’ve ever met.
I used to see Pete Seeger at the Clearwater Revival, wearing a volunteer shirt and picking up trash. I got to bang a few nails with him once as he was building the Woody Guthrie (one of I think three small boats he built along with the Clearwater and the Sojourner Truth). And I interviewed at least once, saw him perform dozens of times live and numerous more on TV–growing up as a public television kid in New York City, where once the blacklist was lifted, he was frequently found on Channel 13–and hung out with him at some People’s Music Network conferences. He helped start PMN, started Sing Out! magazine, the Newport Folk Festival, a bunch of environmental and peace organizations, and many other ventures for the public good.

His 1963 Carnegie Hall concert is one of the 10 albums I’d absolutely insist on having if I were stranded on a desert island

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Gift Economies: Reciprocal? Or Circular?

This is not just about saving money, though that’s certainly a factor. It’s about having a visit in a place where you didn’t know anybody. Having a human connection in a private home, instead of an impersonal hotel room interchangeable with others all over the world. It’s about going someplace as a traveler and a visitor, not as a tourist—experiencing a place, if just for a couple of days, through the eyes of people who live there. Eating their food staying in their neighborhood, playing with their kids or pets, listening to their music.

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Personal Experience with Cell Memory—Fascinating!

Even more remarkable: once they “realized” that the conditions were, in fact, different, the pain subsided quickly. Within about three minutes, my leg was no longer hurting. Another couple of minutes and my arm felt fine too.
If I’m reading the signals correctly, the implications are that any body part not only has a memory, but has emotions and even thought.

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10 Marketing Observations in Turkey

A surprising number of Turkish TV commercials remind me very much of US commercials from the 1960s and 1970s: housewives demonstrating the superiority of some cleaning product, dancing chocolate bars, and so on. At the same time, some are totally state-of-the-art, with special effects and much more modern concepts about marketing. But as in America, often these forget to actually sell the product.

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Making Bikes as Useful as Cars

A lot of the comments are angry that this will disrupt their exercise. I think they’re not thinking about it the right way. Instead of blaming a machine for interfering with their workout, think about the ability to bike instead of drive to good riding places some distance away, or to bike much farther distances to explore an area farther out.

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Happy Buy Nothing Day

There’s an alternative celebration on the day after US Thanksgiving that resonates more with me: Buy Nothing Day: 24 hours without any purchasing activity. I can’t always do it; sometimes the gas tank is empty or I’m flying home from Thanksgiving in another part of the country. But this year, I see no reason to spend any money today.

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