Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

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We are at the dawn of a new era in ESG (Environmental/Social/Governance, often rolled together as “sustainability). Following a long Model T Ford stage of kludged-together bandaid fixes, we are finally evolving into a much more holistic, much more regenerative approach. This incorporates several deeper methodologies like biomimicry, lifecycle costing, product take-backs, and multiple functions from single innovations, as well as massively scaled climate solutions that can actually reverse atmospheric carbon.

A lot of this progress is happening because the increasingly extreme weather of the last few years makes it obvious that we have no choice; we either learn how to be good neighbors to other species, ecosystems, and the planet—or the planet will drive us out. It’s going to be exciting.

We will see:
• Much deeper understanding of what the actual problem is. As one example: rather than focusing on building a better car, design ways to move people and freight across distances without requiring new roads, clogging existing ones, or pollution: something that would eventually make the private personal vehicle obsolete. It might look like modular mass transit bubbles that link together to move great distances at high speeds, then separate for last-mile door-to-door delivery—or it might look like “Beam me up, Scotty”—or, much more technologically and financially achievable, a group-conference immersion platform that simulates in-person contact through holography, smell receptors, and other techniques.
• Nature-based solutions that are far simpler, less expensive, and more effective than present approaches: emulating desert beetles for pure water supplies, bacterial fermentation to turn waste plastic into something useful, adhesives that replicate geckos, etc.
• Far more attention to the S in ESG, and integrating it with the E. For instance, green agriculture could create whole new industries that provide jobs and economic power to marginalized inner-city neighborhoods and depressed rural areas (or entire countries). And they could use open hiring procedures like the one that’s been so successful for Greyston Bakery to provide ladders out of poverty to ex-addicts, ex-felons, and ex-mental patients who have very little hope of finding a job through more standard approaches. Greyston is now consulting to other companies on how to implement a successful open hiring program.

Within a few years, these will be moving into the mainstream—providing significant competitive advantage over the companies that don’t embrace them: in energy and materials efficiency, reduced labor costs, and other direct operational benefits—and ALSO in marketing. These major steps forward will attract and retain customers, perhaps even turn customers into unpaid brand ambassadors.

We’ve been shown the path by visionaries like Amory Lovins, Janine Benyus, and Gunter Pauli for more than 20 years. We already know many of the solutions. Now we have to implement all these great ideas.

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By Posted on Posted in Activism, Diversity, Entrepreneurship, General Commentary, language, Mindset, Psychology, Shel's Personal Life, Social and Economic Justice, Talking to the Other Side No Comments Tagged with , , , , , ,

Bob Burg devoted his Daily Impact newsletter this morning to endorsing a concept he found in Robert Greene’s book, The Daily Laws: 366 Meditations on Power, Seduction, Mastery, Strategy, and Human Nature: “Always stick to what makes you weird, odd, strange, different. That’s your source of power.”

I love the idea of embracing your weirdness—and I’ve basically lived it since my teen years. But I want to add three corollaries:

  1. Present your weirdness in ways that foster, rather than cut off, communication. So, in my case, living in a socially conservative farm community, I’ve chosen not to wear skirts even though I find them very comfortable—because I want my neighbors to understand that while I’m different from them in many ways, we still inhabit the same neighborhood and have more in common than they might think. I made different, more outrageous, choices in other places I lived in. Marrying and having kids, recognizing that my decisions impact other people, was another encouragement to dial it back. But I still publicly label myself as a “marketing heretic,” still post unpopular views in public places, still invite people of all viewpoints to engage with me (as long as they do so civilly). And I can proudly point to many examples where my activism has made the world a better place, both within the business community and in the wider world.
  2. Listen and engage when your weirdness starts to set up barriers. Let people express their discomfort. Strive to uncover their deeper feelings. Find points of agreement and build the discussion out from there.
  3. Bring your weirdness to the table but BE at the table! Participate actively in your community. I spent 9 years on my town’s Long-Range Plan Implementation Committee and have attended almost every Town Meeting for more than 25 years. In the 17 years before that, I was actively involved in the government and social infrastructure of the small city where I was living, both through board service and community organizing and through electoral work. I believe that service de-demonized the way several members of our town Planning Board perceived me. I went from newcomer/troublemaker who had organized the movement that blocked a big, totally inappropriate mountainside housing development to a person whose input was valued and seen as vested in keeping the character of the town.

How do you bring your nonconformity into your work, how do you make it a strength, and how do you engage with people who might feel threatened by it?

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While using my Android phone to dictate a comment to a Facebook post about Passover, I said “whole wheat matza.” The phone rendered it as “whole wheat monsters.” 

I thought that was hilarious until I tried it a second time and got “whole wheat matcha.” Then I was reminded of the many times that I have tried to use an expression rooted in the Jewish tradition and gotten extreme weirdness. Challah, the bread eaten on the Sabbath, became Holla or Color when I tried just now. I’ve gotten others in the past. Todah rabah (thank you in Hebrew) showed up today as tada rava and sometimes as something even stranger, while mazel tov (literally, good luck, but usually translated as congratulations) usually turns into muscle tough. 

But I also note that the same problem exists using phrases from other languages. If I say something in Spanish, for example, I usually have to retype it. Given how much Google knows about AI, I would expect that after more than a decade of Android use, it would anticipate some of my words correctly.

I wonder if any Jews or Latines work on the programming team—and how Google might correct for cultural bias in its dictation software.. 

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By Posted on Posted in Activism, Consumer Issues, Corporate Social Responsibility, Energy & Sustainability, Environment, Ethics in Government, Greenwashing, language, Mindset Tagged with , , , , ,
Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz
Sign by Nancy Hodge Green, used at Seabrook by Shel Horowitz, 1977. Photo by Shel Horowitz

Of all the eamples of greenwashing I know, none is more insidious than the way the nuclear power industry pretends to be green. In reality, it’s super-dangerous, with at least a dozen serious issues that threaten our liberty,our property, and our very lives. Nuclear power is unsafe, uneconomical, and is not a solution to the climate crisis. My first book was about this, and when I updated it after Fukushima for a Japanese publlisher, I saw that it was still unviable, and still a threat.

If you live in the US, the Senate and House will be going to conference committee to workout their different versions. And this is our chance to stop this horrible bill from becoming law. Below is the letter I’m sending to my Senators, which contains a lot of information about the issue. If you are moved to take action, please copy or modify it and send it it to your own Senators and Representive. You can reach them easily by clicking the Senators button at http://senate.gov and then selecting your state. You also have my permission to share it widely, including with groups you’re involved with and with the media. Don’t forget to change the blankline to the recipient’s name. I usedthe subject line, “Please STOP the Price-Anderson Act renewal–our lives depend on it”

Here it is (note that I have removed the fronts of web addresses because at least some Senators block a submission that has many hyperlinks):


Dear Senator ________:

As your constituent, I urge you in the strongest possible terms to REMOVE the giveaways to the nuclear industry from the reconciliation package. If we examine the package closely, we discover that:

1. It RENEWS the grossly inadequate and highly taxpayer-subsidized insurance “protection” of the Price-Anderson Act for 40 (House version) or 20 (Senate version) years, leaving the public almost completely unprotected from financial loss in the event of an accident. This is one of the worst bills ever signed into law, capping insurance payouts for nuclear accidents at absurdly low levels. Price-Anderson originally capped the federal share at just $500 million per accident plus another $60 million from the utilities, according to the 1969 book Perils fo the Peaceful Atom by Richard Curtis and Elizabeth Hogan, pp. 194-195. The private utility coverage has since expanded through secondary coverage, with nuclear utilities retroactively assessed to cover up to $16.097 billion per accident, according to a January 2024 report to Congress by the Congressional Research Service, crsreports.congress.gov/product/pdf/IF/IF10821. By contrast, actual dollar losses from the single 2011 disaster at Fukushima are estimated at $20 trillion—more than 1000 times as much (see ncbi.nlm.nih.gov/books/NBK253929/#:~:text=The%20total%20cost%20of%20the,Bottom%20nuclear%20plant%20in%20Pennsylvania ). Property owners and taxpayers are expected to make up the difference. And this doesn’t even count non-dollar or indirect costs such as injury and death, loss of land for generations, forced relocations, loss of agricultural revenue, and more. According to this Newsweek report, 14,000 people were forced to relocate after the Chernobyl accident closed a 1040 square-mile area back in 1986 (38 years ago)—and scientists don’t expect that area to be safe again for at least 3000 years. See newsweek.com/chernobyl-aftermath-how-long-will-exclusion-zone-uninhabitable-1751834
2. It REMOVES much of the licensing oversight from new nuclear power plants. These are crucial protections for civilians. The nuclear power industry has had a long history of not factoring in things like earthquake faults when siting n-plants.

It is also important to note that well beyond the three catastrophic accidents (Fukushima, Chernobyl, and Three Mile Island) we all know about, there have been at least 133 potentially serious accidents just in the brief span since the birth of the industry in the 1950s. See en.wikipedia.org/wiki/List_of_nuclear_power_accidents_by_country. We have been extremely lucky that only three wreaked significant damage.

Finally, the claim that nuclear is necessary as a tool to fight climate change is false on three counts:

• Clean, renewable energy can do the job better, more reliably, and MUCH faster (see sciencealert.com/here-s-why-nuclear-won-t-cut-it-if-we-want-to-drop-carbon-as-quickly-as-possible , sciencedirect.com/science/article/abs/pii/S2214629618300598 , and https://clamshellalliance.com/statements/statement/ )
• Many parts of the nuclear power cycle other than feeding radioactive materials through a reactor have a big carbon cost (see nrc.gov/docs/ML1014/ML101400441.pdf , especially Page 2)
• When something goes wrong, as noted above, the detriments far outweigh any potential benefit.

It is long past time to end the subsidies for this dangerous, economically unworkable, and poorly performing technology and turn our attention to the real solutions such as solar, wind, and geothermal—and energy conservation/efficiency, which are the low-hanging fruit (see eia.gov/energyexplained/use-of-energy/efficiency-and-conservation.php ). I urge you to not only support true green energy but to convince your colleagues to block this terrible initiative.

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By Posted on Posted in Activism, Environment, Ethics in Government, language, Mindset, Politics, propaganda, Protests and Crackdowns, Psychology, Social and Economic Justice Tagged with , , , , , , ,
  • If you have a socially or environmentally conscious business…
  • If you are an activist on any issue…
  • If you work in any way to better the lives of disempowered people—whether the disempowerment is social, cultural, medical, geographical, or any other cause…

Please read this next paragraph VERY carefully. It’s from today’s Letters from an American by Heather Cox Richardson (emphasis added):

How religion and authoritarianism have come together in modern America was on display Thursday, when right-wing activist Jack Posobiec opened this weekend’s conference of the Conservative Political Action Conference (CPAC) outside Washington, D.C., with the words: “Welcome to the end of democracy. We are here to overthrow it completely. We didn’t get all the way there on January 6, but we will endeavor to get rid of it and replace it with this right here.” He held up a cross necklace and continued: “After we burn that swamp to the ground, we will establish the new American republic on its ashes, and our first order of business will be righteous retribution for those who betrayed America.”

This is a major Washington conference of influencers. Take it seriously! That is one of many ways fascism rears its ugly and dangerous head. Trump actually quoting Hitler, repeatedly, without attributing him is another. A series of Supreme Court decisions and new repressive state laws add more heads to this horrible Hydra.

The good news is they can’t do this without our help. Staying home on Election Day helps the wannabe fascists. And since most parts of the US don’t have ranked-choice voting yet, so does voting for a third-party candidate in the general election. Oh, and showing up helps our cause and hurts theirs. Show up to lobby your Members of Congress and your state and local elected officials. Show up in the streets to participate in protests against harmful policies or support demonstrations for those you favor. And show up to vote!

If, as I do, you disagree enough with Biden’s policies that you have a hard time voting for him, show that in the primary. Show up to vote and don’t vote for him. Either leave the president line blank or vote for an alternate candidate. My Primary is March 4 and I will either vote for Dean Phillips, who is slightly left of Biden, or write in Green Party candidate Cornell West.

But I recognize that Biden, barring some major development like a major health crisis, will be the nominee. And even though I live in a reliably Blue state, I recognize that his likely opponent will contest the results if they are anything less than an overwhelming victory for Biden.

And let’s not forget that Trump has promised to be even worse on immigration—and on many issues—than he was during his time as President.

I want that margin to be as big as possible, so come November, I will cast my vote for democracy and against fascism, despite Biden’s betrayal of his campaign promises on issues that include unnecessarily harsh positions on immigration and his relentless support of the brutal regime in Israel and its devastation of Gaza, despite his energy policy that doesn’t do nearly enough to curb fossil fuel and embraces the false narrative that nuclear power is part of the climate solution (I’ve written a book on this; nuclear is a problem, not a solution), and despite many other reservations.

Remember the prophetic words of anti-Nazi Pastor Martin Niemöller

First they came for the socialists, and I did not speak out—because I was not a socialist.

Then they came for the trade unionists, and I did not speak out—because I was not a trade unionist.

Then they came for the Jews, and I did not speak out—because I was not a Jew.

Then they came for me—and there was no one left to speak for me.

And speak out! Speak out for the socialists, the trade unionists, and the Jews. Speak out for Arabs and Muslims, for immigrants from anywhere, for people in the LGBTQ community, for those with disabilities, for those who Trump has threatened with retribution that includes rounding up and detaining opponents.

Speak out. For democracy. For decency. Speak out, ultimately, for yourself.Facebooktwitterpinterestlinkedinmail

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I finally got around to watching Jon Stewart’s return monologue. Yuck! I was a fan of Jon Stewart but this is ageist crap! Yes, Biden is old. So is Trump, as Stewart admits. While I have plenty of bones to pick with Biden (and I’ve been in the streets protesting some of his policies, especially around immigration and the Gaza war), we don’t have ranked choice voting in US presidential elections. And that means that absent some deep and unpredicted shift in the political landscape, either Biden or Trump will be elected in November.

There are many reasons to vote for Biden over Trump. While flawed (as we all are), he’s a basically decent person who has mostly used his time in office to better the lives of ordinary USArians and to improve the condition of the world. And despite a completely dysfunctional Congress, he has still managed to:

Now, about his opponent:

 

Bias Against Biden

Biden is not an existential threat to democracy. Biden was handed a government in complete chaos that had burned bridges with many of its allies and built back a functional government that honors its promises. Biden is about the good of the country, while Trump appears to be mostly concerned with leveraging his position for profit and inflating his already overweight ego. And Biden’s record of accomplishment after three years in office far outstrips Trump’s four years. 

So please tell me why the media is constantly dissing Biden because of his age and a perceived lack of mental acuity that by any reasonable standard is in better shape than Trump’s. How is it, for example, that the Washington Post (a liberal newspaper that prides itself on good journalism) actually ran a chart comparing how old Biden would be at the END of a second term with Trump’s age at the BEGINNING of a second term. 

I have that chart in an email dated February 9, 2024 entitled “The 5-Minute Fix: How should Democrats address Biden’s unpopularity?”; I can’t find it on washingtonpost.com and therefore can’t link to it. Because it’s copyrighted material, I can’t reproduce it here, but I’d be glad to forward that newsletter to anyone who requests it through the contact form. I can also link to the February 10th Today’s Edition Substack  newsletter by Robert Hubbell that mentions this chart along with five front-page New York Times stories about Biden’s age. And these are the liberals! WTF?

 

Proof that Age Doesn’t Matter

Finally, let’s look at five among thousands of models for aging with power:

  • Grandma Moses had a 25-year career as a painter, BEGINNING AT AGE 76
  • Pete Seeger was still writing and recording songs well into his 90s
  • Nelson Mandela became President of South Africa at age 76
  • My friends Frances Crowe and Arky Markham were both still activists on their 100th birthdays
  • Gray Panthers founder Maggie Kuhn and sexologist Dr. Ruth Westheimer were working on the sexuality of old people into their 80s (disclosure: I was a VISTA organizer for the Gray Panthers in 1979-80 and met Maggie once when she was 75)

You are never too old—or too young—to make a difference. Jon Stewart should know better, and so should we. Work to get ranked-choice voting and other reforms such as those outlined at https://www.americanprogress.org/article/its-time-to-talk-about-electoral-reform/ (scroll down to the section entitled “A range of possible electoral reforms”).

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By Posted on Posted in Abundance and Prosperity, Activism, Business Ethics, Consumer Issues, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Innovation, People Helping People, Politics, Science, Social and Economic Justice, Talking to the Other Side, Technology, Uncategorized Tagged with , , ,

This could be quite the game-changer: a new technology that turns gas piping from a useless and expensive “stranded asset” to a powerful lever to green entire business and residential districts. And New York State just passed a law to encourage it.

The article is called This Emerging Green Technology Could Decarbonize Buildings and Provide Good Union Jobs. It’s a pretty quick read, and a remarkable one.

On a quick look, I don’t see any obvious flaws. Do you? Please leave it in a comment. I’ll be taking a more in-depth look at this in my March newsletter. If you’re not a subscriber yet, please visit any page at my main website, https://goingbeyondsustainability.com/ You’ll get some nice gifts for subscribing, too.

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By Posted on Posted in Abundance and Prosperity, Entrepreneurship, General Commentary, Innovation, language, Mindset, People Helping People, Psychology, Talking to the Other Side Tagged with , , , , , ,

Guest post from Bob Burg—may it inspire your success in 2024. I first discovered Bob through a newsletter he used to do called Winning Without Intimidation, some time in the 1990s–which was all about getting your desired outcome through kindness, compassion, and empathy. I still use many of those teachings.

Bob Burg, speaker and author on success through kindness and compassion
Bob Burg, speaker and author on success through kindness and compassion

He published this in his current newsletter, Daily Impact, on December 29. I just love the frame that only one partner has to think of an interaction as a collaboration to achieve dramatic success, even if the other party sees an adversary. What a wonderful abundance frame—and so applicable to entrepreneurs! You can subscribe at Burg.com (scroll down to just above the footer). Used with Bob’s permission.

—Shel

 

Use This Concept, Which Is So Much More Productive Than Competition…

By Bob Burg

It ranks right up there with my all-time favorite quotes:

“I never saw the opposing pitcher as my adversary, but rather as my ‘partner’ in hitting home runs.” ~Sadaharu Oh (868 Home Runs)

This statement is perhaps the ultimate in collaboration.

And the Japanese professional baseball legend knows what he’s talking about. He remains the all-time leading home run hitter in the world…ever!

“But,” you might ask, “certainly the pitcher isn’t wanting to collaborate on this. The pitcher wants to strike the batter out, right?”

Indeed! Which leads to a very important truth…

Key Point: There are times when both parties don’t even need to be in on the collaboration in order for it to occur.

As long as at least one of the parties involved — whether we’re talking about an interpersonal conflict, a business negotiation, or a home run — has the proper attitude, they will approach the situation from a frame of collaboration, which is really nothing less than a frame of love.

And love conquers all.

You could even say that…it’s the ultimate home run.

Today’s Exercise: Recall a time when you witnessed collaboration, even though only one person *at first* seemed to be “in on it.” Based on the attitude of the first person, did the second person seem to naturally become more involved?

Now think about how *you* can set a frame of collaboration, even when the other person isn’t quite in on it…yet.

Best regards,

BobFacebooktwitterpinterestlinkedinmail

By Posted on Posted in Activism, Diversity, Environment, language, Mindset, Politics, propaganda, Protests and Crackdowns, Psychology, Science, Social and Economic Justice, Talking to the Other Side Tagged with , , , , , , , ,

I often find myself disagreeing with, disappointed in, and even demonstrating against President Biden’s policies.

And yet, assuming he’s the candidate in November, he will get my vote. I admit he might not if the US had adopted ranked-choice voting. But until it does, a vote for any third-party candidate is a vote for the main opponent of your preferred candidate. More importantly, I believe that the bad things Biden has done have been part of his own effort—sometimes accurate and sometimes off-base—to leave the world  better than he found it. He is, fundamentally, a good person, And despite never having a majority in both houses of Congress, he’s done quite a bit of good as president:

  • Shepherding a phenomenal economic turnaround, the best post-COVID economy in the world, and creating or recovering hundreds of thousands more jobs
  • Replacing skepticism with science on topics ranging from global climate change to the safety of COVID vaccines
  • Restoring US leadership on the world stage after it was torn to shreds by his predecessor
  • Supporting labor, the middle class, the poor, and the disenfranchised—and doing his best to hold big corporations and the super-rich accountable for dong their part
  • Championing the right to vote—and the right to have that vote properly counted

As I write this BEFORE the first primaries and caucuses, that opponent is likely to be the orange-haired former president. Yeah, the guy who is facing more than 90 felony counts, who has bragged about a history of sexual abuse (and been accused of many others and found liable in one he didn’t admit to). The serial liar who was caught in 30,000 false statements just during his four-year presidency. The narcissist who thinks rules and laws don’t apply to him. The person who stacked the Supreme Court with people who have undermined the values shared by most US citizens, overturned longstanding legal precedents, and for the first time in modern history, stripped away the rights of whole classes of people.

And, let’s not forget, the man who has promised that if he is elected, he will focus not on governance, not on the economy, not on human rights—but on revenge against his perceived enemies, active harassment of people who might be a different color, ethnicity, political philosophy or religion, and who repeatedly uses language straight out of Hitler.

Yesterday, Christmas 2023, both men issued Christmas messages. Robert Hubbell devoted his daily newsletter to these messages—and their contrasts couldn’t be more stark. Biden spoke of unity, teamwork, kindness, and hope. But DT used his bully pulpit to wish that those he perceives as “EVIL and SICK…THUGS” (which includes the military and those who favor electric cars) “ROT IN HELL” (capitalization is his).

Please make sure you’re registered to vote. That your friends know why you will vote for Biden. And that the records of these two men while in office leave no choice.Facebooktwitterpinterestlinkedinmail

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The Washington Post’s Robert Kagan outlined a dismal road to fascism if DT is somehow elected in 2024. Read his piece and then come back here:
https://www.washingtonpost.com/opinions/2023/11/30/trump-dictator-2024-election-robert-kagan/ 

DT is likely to win the nomination, yes. And should he win in November, a second DT presidency would be far, far worse than the train wreck of his 2017-2021 term. The one thing DT tends to be truthful about is his penchant for cruelty and vengeance. His own and his advisors’ statements have made it clear that they intend to destroy the surviving parts of US democracy, seek revenge on anyone they see as an enemy, and create an authoritarian state that would imprison or deport opponents.

But Kagan is forgetting something really important: Winning the nomination is not the same as winning the election.

MAGA Republicans will nominate him, but moderate Republicans, Independents, swing voters, and of course, Democrats will not support another DT presidency. Add to that the millions of new young voters since 2016, the interest groups DT continues to alienate, and those who remember the DT years for the chaos, the dysfunction, the sowing of hatred against people of color, LGBT folks, women, scientists, Muslims, and oh yes, the attempted coup. Those who value women’s reproductive rights, voting rights for urban Black voters, diversity, education, religions other than White Nationalism disguised as a warped form of Christianity, the US’s status as a world leader, a Supreme Court that values settled precedent, and even ethical capitalism can find no home in a Republican Party led by a self-admitted sexual predator, a serial liar with 30,573 documented falsehoods just during his four years in the White House, an open bigot, a man who faces 91 criminal charges in multiple jurisdictions and has already been found to have committed fraudulent business practices, a deadbeat who doesn’t pay his bills and has no loyalty to even his most loyal henchmen, a man who continuously used the presidency for his/his family’s financial gain, who even his own first Secretary of State called a moron.

It is true that Biden will be a hold-your-nose choice for many. I am not happy with his horrible immigration policies, his greenlighting of environmentally destructive fossil fuel projects, and his lack of ability to curb violence against civilians in other parts of the world. But we don’t have ranked-choice voting in the US, and until we do, a vote for a third-party or a choice not to vote is a vote for DT, for authoritarianism, and quite possibly for fascism. I think enough people will realize this truth that if voters are allowed to vote and votes are counted honestly, DT will not win.

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