Blog Archives

To Save the Americans With Disabilities Act—Use THESE Talking Points!

We have to get to them on the things they will listen to: costs to taxpayers, personal hardship to them, and of course, voting and campaigning for and donating to their opponents.

Posted in Activism, Business-general, Consumer Issues, Demographics/Psychographics, Diversity, Entrepreneurship, Ethics in Government, General Commentary, Innovation, language, Marketing Techniques and Philosophies, People Helping People, Psychology, Social and Economic Justice, Technology, Uncategorized Tagged with: , , , , , , , ,

A Quick Guide to DT-Watching

DT’s long and sordid personal history includes cheating people out of payment for work done, 20 accusations of sexual abuse, using his foundation for personal gain…and this is the tip of the iceberg.

Posted in Business Ethics, Ethics in Government, Ethics: General, Politics, Psychology Tagged with: , , ,

“The Post”—Super-Relevant Reminder from 1971

“The Post” lives up to the hype. It takes a very cerebral story and builds it into high drama, spurred by strong performances from Meryl Streep as publisher Katharine Graham) and Tom Hanks (editor Ben Bradlee). The overall message, about

Posted in Arts & Entertainment, censorship, Customer Service as Marketing, Democracy, Environment, Ethics in Government, language, Media Ethics, Politics, propaganda, Publishing, Transparency vs. Secrecy Tagged with: , , , , , , , , , , , , , , ,

Why I Won’t Phrase a Liberation as a Limitation

The way we frame things influences how we and others perceive them—that’s the secret of marketing, of politics, of education, and of changing the world. Let’s market the idea that people with disabilities can be strong, healthy, active participants in society, not bound to the furniture.

Posted in Consumer Issues, language, People Helping People, Technology, Uncategorized Tagged with: , , , , ,

Social Conscience is GOOD for Business Bottom Line: Newest Research

65 percent of respondents—2 out of every 3 consumers—rate the need for brands to “take a stand on social issues” either very or somewhat important

Posted in Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, Psychology, Socially Responsible Investing Tagged with: , , ,

Many Functions, Shrinking Sizes, Clever Marketing

If you want to create a green business, one of the planet-saving tricks is to build for multiple uses. It’s also an example of miniaturization…repurposing. Ask yourself what do you already make or sell that could be used differently

Posted in Abundance and Prosperity, Advertising, Branding, Demographics/Psychographics, Entrepreneurship, Green Living/Green Lifestyles, Green Marketing, Innovation, Marketing Techniques and Philosophies, Technology Tagged with: , , , ,

Is Thought-Leadership an Outdated Cliche?

Of course, events can shift the relevance. If you try to repurpose articles on how to survive the coming Y2K crisis on books on the presidencies of Hillary Clinton, Mitt Romney, or Al Gore, thought leadership is not the image you’ll project.

Posted in Activism, Branding, Copywriting, Environment, Marketing Techniques and Philosophies, Marketing Trends/News, Protests and Crackdowns, Psychology, Social and Economic Justice Tagged with: , , , , , , ,

Net Neutrality: Read FCC Commissioner Mignon Clyburn’s Dissent

I hold in my hand letters that plead with the FCC to keep our net neutrality rules in place but what is striking and in keeping with the new norm, despite the millions of comments, letters, and calls received, this Order cites, not even one.

Posted in censorship, Consumer Issues, Democracy, Ethics in Government, language, National Conference on Media Reform, Politics, propaganda, Social and Economic Justice, Technology, Web 2.0/Social Media Tagged with: , , ,

Dear Time Magazine, Your Interface is Horrible

if I got to make the rules…no product is released to the market until its designers had lived with it for 6 to 12 months and tested it thoroughly…this poll is a perfect example of why we need a rule like that.

Posted in Consumer Issues, Customer Service as Marketing, Democracy, Diversity, Ethics in Government, General Commentary, media-general, Politics, poverty, Shel's Personal Life, Technology, Web 2.0/Social Media Tagged with: , , , , , ,

The Good Side of “This Call May Be Monitored…”

Lesson for the future: any time I am in a customer service dispute involving an oral promise, I need to remember that *I* can ask them to go back and listen to the original call. The worst they can say is no.

Posted in Advertising, Business Ethics, Consumer Issues, Customer Service as Marketing, Shel's Personal Life, Transparency vs. Secrecy Tagged with: , , ,

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