Blog Archives

Why “Popularity Contest” Surveys are Useless

But this kind of survey pushes away the small companies with smaller followings but very green practices (Interface, Timberland, etc.) Only two such companies made the list: Tom’s of Maine and Ben & Jerry’s, and both are owned by much larger companies.

Posted in Business Ethics, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Greenwashing, language, Marketing Trends/News, Social and Economic Justice Tagged with: , , , , , , , , , , , ,

What Role Can Nonstrategic Mass Movements Play in Social Change?

mass action makes the most sense as part of a well-thought-out and multidimensional campaign. And yet, I’m more optimistic…about the power of a one-off mass action to build momentum for change

Posted in Activism, Marketing Techniques and Philosophies, Politics, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , , , , , , , , , , , , , , , ,

How I Reinvented a 36-Year-Old Business

Shaping profitable ventures that directly turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance…To me, this is true sustainability; business has to survive—and thrive—in order to make that difference.

Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, Shel's Personal Life Tagged with: , , , ,

Why Did Pepsi Get Attacked As “Tone-Deaf” On This Ad?

demonizes the Other without even listening, even when the Other is mere steps away on the political spectrum, dividing rather than uniting and leaving us all at risk when the real forces of repression sweep in

Posted in Activism, censorship, Corporate Social Responsibility, Democracy, Diversity, Ethics: General, language, Marketing Trends/News, Media Ethics, media-general, Politics, propaganda, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , ,

Hard News Tie-Ins: The Right Way, The Wrong Way

federal government estimated the net economic benefits of the CPP at US$26-45 billion, with consumers set to save US$155 billion from 2020 to 2030

Posted in Branding, Copywriting, Environment, language, Marketing Techniques and Philosophies, media-general, Politics, Protests and Crackdowns Tagged with: , , ,

With an Abundance Mentality, We Can Solve Hunger, Poverty, War & Climate Change

how green lighting options such as solar-powered LEDs that replace toxic and flammable kerosene can better the environment, health, safety, and the local economy all at once…how studying nature’s amazing engineering can create new products like adhesives modeled after gecko feet or a fuel-sipping plane designed to mimic the most aerodynamic birds.

Posted in Abundance and Prosperity, Activism, Business-general, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing Tagged with: , , , , , , , , , , ,

The Secret of the Fulcrum Principle

“achieve the greatest result with the least amount of effort,” including finding others to do some of the work. Change happens as fast as possible, but as slow as necessary.Why we need both “shock troops” and “put-it-back-togethers”

Posted in Activism, Business-general, Corporate Social Responsibility, Democracy, Energy & Sustainability, Environment, General Commentary, Innovation, People Helping People, Politics, Shel's Personal Life, Social and Economic Justice Tagged with: , , , , , , ,

ACLU Turns Activist: Notes From a Training Livestreamed to 200,000 People

“She sculpted the mist, willing a life into existence. And I love this country for allowing that to be possible…There is no story of ours that is disconnected from the American story. But lately I’ve begun to feel like an outsider.”

Posted in Activism, Democracy, Diversity, Politics, Protests and Crackdowns, Socially Responsible Investing Tagged with: , , , ,

How Thailand Looks at Environmental Issues

By Shel Horowitz During a trip to Thailand, I kept my radar up to see how this small but sophisticated country deals with a number of environmental issues. Disclaimer: This is not intended to be an in-depth look. It’s based

Posted in Demographics/Psychographics, Energy & Sustainability, Environment, travel Tagged with: , , , , , , , , , , , , , , , , , , , , , , , ,

If You Kick the Press Out, It’s Not a Press Conference!

It gives the mainstream media permission to call you out for your totalitarian tendencies—or to not cover you at all. Oh, and don’t think it’s going to get in any serious reporter’s way of covering the event…New York Times article…cites a younger-and-wiser Sean Spicer last December:

Posted in Democracy, Ethics in Government, media-general, propaganda, Publishing Tagged with: , ,

In Archive