Tag: Michelle Obama

By Posted on Posted in Branding, Business Ethics, Copywriting, Democracy, Ethics in Government, language, Marketing Techniques and Philosophies, Politics, propaganda, Transparency vs. Secrecy Tagged with , , , ,

Dear Senator Gillibrand,

I have been a fan of your since you took office. However, after following your Facebook link to the Planned Parenthood funding survey, I have to say I felt tricked, deceived, and betrayed.

I’ve used this blog to call out unethical marketing from various companies over the years. And even though you and I share many political views (including a strong commitment to women’s rights)—I have to call you out on this.

The initial question that led to the dead end
The initial question that led to the dead end

I had no problem with the initial one-question survey. But then I opted in to the follow-up questions.

First, as a survey instrument, the questions were useless. Each had only a yes or no option, written in language that showed a clear bias toward one answer. Yes, you’ll be able to prepare a press release that could cite a number like 95 percent of respondents—but it’s meaningless. You’d be laughed off the page, or worse, publicly shamed, by journalists who bother to look at the source data.

Second, after I checked off my answers and tried to submit, my phone took me to a page demanding money. I say demanding rather than asking, because there was no way out except by giving money. My submit button was refused when I left the field blank and refused again when I put in a zero. And when I exited the page without contributing, it tried to post to my Facebook page that I had just contributed to you. I have no way of knowing if my responses were actually counted—but I can tell you I did not appreciate being trapped and manipulated like this.

I don’t have a problem being asked for money at the end of a survey, when it’s my choice whether to give or not. But this felt like a shakedown, quite frankly. It left a very bad taste.

I would find this unacceptable from any politician and any charity. But since you were “the very first member of Congress to put her official daily schedule, personal financial disclosure and federal earmark requests online” and cited by The New York Times for your commitment to transparency, I find this an especially bitter pill.

As a marketer, I am saddened to see you resorting to Trumpian tactics based in dishonesty and lack of transparency. You’re better than this. In Michelle Obama’s famous line, “When they go low, we go high.”

Sincerely,

Shel Horowitz, marketing strategist and copywriter

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By Posted on Posted in Activism, Demographics/Psychographics, Diversity, Ethics: General, language, media-general, People Helping People, Politics, Protests and Crackdowns Tagged with , , , ,

It’s been less than a week since the US presidential election and the news is filled with more than 200 deeply disturbing reports of violence by Trump supports against people of color, women, gays, and Muslims.

There also news of leftists attacking people who they feel enable racism and sexism, although I’ve found only one documented incident in a pretty thorough search (that was a Fox video of a beating, which I will not share, because I don’t post violent videos on my blog). But I did see a picture posted of a protestor holding a sign that said “rape Melania.”

Rainbow Peace banner at a demonstration. Photo by Michele Migliarini
Rainbow Peace banner at a demonstration. Photo by Michele Migliarini

I’ve signed many petitions urging Trump to speak out against the physical and psychological violence of his followers. Trump actually did issue a direct request to “just stop it” (on CBS News) and for that I thank him.

And just as I condemn the wide-ranging violence (hundreds of reported incidents) BY Trump supporters, I also condemn the acts of physical and psychological violence AGAINST them. Holding a sign advocating rape is psychological violence. It is not acceptable. As Trump said, “Stop it!” And as Michelle Obama said, “when they go low, we go high.”

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By Posted on Posted in Activism, Democracy, Demographics/Psychographics, Diversity, Ethics in Government, language, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Politics, propaganda, Psychology, Social and Economic Justice Tagged with , , , , , , , , , ,

“When they go low, we go high.”—Michelle Obama

The US election is tomorrow, and I’m hoping for a result that utterly repudiates the racism, misogyny, and general hatred spewing from the mouth and keyboard of Donald Trump. That hope got me thinking about a column that ran in our local paper this summer.

The writer is progressive and I usually agree with him. But when he wrote about his experiences as a counterprotestor at a Trump rally, tossing insults at the attenders with his child in tow, I had a growing sense of unease.

Michelle Obama gardening with an elementary school student. Photo courtesy of Whjte House Public Domain
Children from Bancroft Elementary School in Washington, D.C. help First Lady Michelle Obama plant the White House Vegetable Garden, April 9, 2009. (Official White House Photo by Samantha Appleton)

He forgot Michelle Obama’s excellent advice at the Democratic Convention not to stoop to the level of those we oppose.

Yes, it’s very easy to get caught up in a temporary good feeling, hurling insults at Trumpsters and feeling like you’re striking a blow for what’s right and true. But it negates the other side’s humanity. It demeans people. It ignores the phrase popularized by 17th-century Quaker theologian George Fox, “that of God in every [hu]man.”

And it accomplishes the reverse of the desired goal! No one’s mind is changed by being insulted. If anything, when people are belittled, they are more likely to harden their hearts, reinforce their defenses, and stand resolute against what they perceive as the rowdy mob.

Think about the mindset of a Trump supporter encountering a protestor hurling insults. Many of Trump’s supporters are already feeling attacked; that’s why they respond to ideas like building a wall to keep Mexicans out or blocking any Muslim from entering the US. When they get insulted, they’re going to feel even more attacked. Instead of changing their minds, they’re more likely to come away from an encounter with a name-calling protestor feeling more justified in their condemnation of protestors. Instead of being touched at a human level, they wall themselves into the gated communities of a mind that now finds more safety in Trump’s lies and empty threats.

He writes, “what became clear as we shouted back and forth is that there is no common ground whatsoever between Trumpistas and the rest of us.”

But I disagree. When we focus on our differences, on the “otherness” of our “enemy,” we lose sight of what binds us together—yet our commonalities are still there. We all want a word where we feel safe, can earn a decent living, and can raise our children to feel like they matter in this world.

Are there some Trump supporters who are attracted to Trump’s blatant racism and misogyny, the constant lying, incessant bullying and name calling, and all the rest of his hateful message? Of course. But I don’t think it’s anything close to a majority of his voters. He has learned the fine art of framing. Helped by a vitriolic, slanderous 20+ year campaign against his Democratic opponent in right-wing media, he has framed his opponents as crooked and incompetent liars, who are bringing this country down, and he portrays himself as the Messianic savior who can turn the whole thing around, even without clear policy positions—and he’s managed to get enough people to believe this to win the nomination.

Trump is a master of crowd psychology. He speaks to the amygdala, the “reptilian” part of the brain that doesn’t care about facts—and he knows how to work an audience. I’m guessing that he’s probably read many works on manipulating the psyche, including Neurolinguistic Programming. I’m guessing that he has carefully studied the methods the Nazis used to get elected in 1933. This makes his refusal to be bound by facts more understandable. Catch him in a lie and he denies he ever said it, or denies it means what it appears to—because to admit and apologize would pry loose his grip on the minds of his followers. If we mirror his nastiness, we fertilize the field where his metaphorical bacteria can grow. But when we take the high road, we defuse his manipulations with a powerful natural antibiotic: the truth of our common humanity.

Let’s not stoop to Trump’s level. Let’s honor Michelle Obama’s call to take the high road. Rather than call our opponents nasty names, we must win them over to the promise of a better world than Trump can offer: a world that helps them achieve our common universal desires—without stomping on the backs of others.

“When they go low, we go high.” Let’s go really high tomorrow, and show that as a country, we are better than that.

 

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By Posted on Posted in Democracy, Diversity, Ethics in Government, Politics Tagged with , , , , , , , , , , , , , , ,

In other years, I would probably vote for Green Party candidate Jill Stein. I voted for Nader twice. I love what Stein says. And I live in Massachusetts, where my electoral votes will go to Clinton no matter what I do—which is why I was able to vote for Nader.

But not this year. I feel in my heart that every vote for Green is one more invitation for Trump or someone similar to come back and try again. I want the margin of victory to be so large that we never have this breed of politics in a national election in our lifetimes–an utter and total repudiation. I also utterly dread the idea that Trump could appoint perhaps three more Clarence Thomases. And I note that the country just barely survived the wreck of the far more moderate George W. Bush’s eight stolen years in office. This one must be too definitive to steal.
Not that I’m calling George W. Bush a moderate. He and his henchmen (should I say puppeteers?) were extremists as we understood the term, until Palin and Cruz and Huckabee et al. came along and redefined it. But even they did not wallow in blatant racism. Even they did not have the chutzpah to openly cheat people in numerous business ventures. Even they knew better to openly make denigrating comments about women while bringing forward their misogynist laws. Even they refrained from attacking John McCain because he was taken captive in Vietnam.
I was just in Canada. Everyone wanted to talk about Trump and how scared they were of him. Literally, strangers would hear our American accents and come up to talk with us. If this country turns fascist, I want to say that I at least voted to block it. I can’t find motivation to work on Hillary’s campaign, but that much I can do.
I feel that Hillary Clinton, underneath it all, has a good heart. She actually does care about people. Yes, she is a flawed candidate. She will be a militarist, pro-Wall Street president, ’tis true. She has shown poor judgment on several occasions. She lacks the charisma and outsider status of both Bernie and Trump. Her ethics are sketchy. But Trump has no ethics at all. And a President Trump would be a living reminder that Hitler came to power originally in an election.
It is very disturbing to me that a thin-skinned bully who has made it abundantly clear he cares only about himself and his own money and power could secure the nomination, even among a group of looney-birds so extreme that Jeb Bush seemed like the moderate (he’s not). If Trump wins, it really raises a deeper question for me than how will we survive his presidency and what do we do if he refuses to step down when his term is over. It raises this: do I want to live in an America that would elect this monster?
I watched three inspiring hours of the convention last night, including Bernie’s speech as well as those of Michelle Obama, Elizabeth Warren, and various members of Congress, Latinos, blacks, people with disabilities, and a gay NBA star, usually right after they played a clip of Trump bashing that constituency. It brought home a point that Trump seems to utterly miss and Hillary really gets: that our diversity is a key part of our strength as a nation. It was very effective in showing the vast contrast between Hillary and Trump and made many of the right noises about a progressive agenda, noting over and over again that this year’s platform embraces much of the Sanders agenda.
It made me feel much better about my decision months ago that I would vote for her if she is the nominee, and sparked my decision today to publicly endorse Hillary Clinton.
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By Posted on Posted in Activism, Democracy, Demographics/Psychographics, Diversity, language, Marketing Techniques and Philosophies, People Helping People, poverty, privacy, Social and Economic Justice Tagged with , , , , , , , ,

As a professional marketer and speaker, I look at speeches differently from a lot of other people. I look not only at what the speaker says, but at how effectively the ideas and emotions are communicated: how it impacts the listener. Michelle Obama’s speech at the Democratic National Convention [link to a transcript] gets an almost perfect 9.9 from me. I think when people remember the great speeches of the 21st century, this one has a good chance of making the list. Just as we remember 20th-century orators like Winston Churchill, Martin Luther King, and Maya Angelou, we will remember Michelle as an orator alongside Barack. People are still talking about Barack Obama’s speech at the 2004 National Convention, and about his speech in Cairo early in his presidency. I predict that people will be remembering Michelle Obama’s speech [link to the video] years from now. Why?

  • Without ever calling the Republicans out, she made a clear distinction not only in the candidates’ values, but also in their origins; Mitt Romney constantly struggles to connect with people less fortunate than he, while Michelle Obama gripped the audience with the unforgettable images of Barack picking her up in a car so old and rusty she could see through the floor to the pavement…of his proudest possession back then, a table he fished out of a dumpster.
  • She reminded us over and over again of the hope and promise of the 2008 campaign, and connected this year’s campaign to that same hope, even while the youth who were so inspired four years ago are disappointed in what Barack Obama has accomplished. Her message to youth was clear: we are not done yet, and we are still here for you—but you need to get out there and vote (italics are taken directly from Michelle Obama’s speech):

And if so many brave men and women could wear our country’s uniform and sacrifice their lives for our most fundamental rights—then surely we can do our part as citizens of this great democracy to exercise those rights. Surely, we can get to the polls and make our voices heard on Election Day. If farmers and blacksmiths could win independence from an empire. If immigrants could leave behind everything they knew for a better life on our shores. If women could be dragged to jail for seeking the vote. If a generation could defeat a depression, and define greatness for all time. If a young preacher could lift us to the mountaintop with his righteous dream. And if proud Americans can be who they are and boldly stand at the altar with who they love—then surely, surely we can give everyone in this country a fair chance at that great American Dream.Because in the end, more than anything else, that is the story of this country — the story of unwavering hope grounded in unyielding struggle.

  • As my wife, D. Dina Friedman, pointed out immediately afterward, she positioned some of Barack’s liabilities, such as his insistence on building consensus with Republicans who not only won’t reach consensus but who are actively sabotaging his efforts, as strengths:

I love that for Barack, there is no such thing as “us” and “them” — he doesn’t care whether you’re a Democrat, a Republican, or none of the above. He knows that we all love our country. And he’s always ready to listen to good ideas. He’s always looking for the very best in everyone he meets.

  • She reached out to many constituencies: veterans, teachers, firefighters, poor people working class people, those with disabilities, single moms, grandparents, dads, people facing serious illness, those in the struggle for women’s reproductive rights, recent grads under pressure of student loans or other crippling debt, those who remember the civil rights movement and Martin Luther King’s “I Have a Dream” speech, gays and lesbians and those who stand with them in the struggle for marriage equality. And time after time, she reached out to moms and identified as a mom.
  • Above all, her delivery was from the heart. She connected to her audience as a person, a mom, and as an advocate for the best of American values. She was both sincere and enormously likable. Even her little hint of a stammer came across as endearing. She didn’t need props or PowerPoint. My guess is she didn’t even need the teleprompter that no doubt was in her view.

So why do I give a 9.9 and not a 10? I deduct one tenth for staying behind the lectern. That is much more distancing; when I speak, I stand to the side of the lectern, so there’s no barrier between me and my audience, yet I can still see my notes. However, she was able to overcome that distance and connect personally and viscerally with the live audience and those watching from afar. If Barack Obama does win a second term, I think Michelle Obama will deserve some of the credit.

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By Posted on Posted in language, People Helping People Tagged with , , , , , ,

Along with a similar campaign around business ethics, I’ve long been on a campaign to reclaim “family values” as a value that progressives can rally around. And to me, that means seeing the family as inclusive. I am not concerned about whether a family has two parents, whether it has different genders or where/how/if that family chooses to worship–and much more concerned that a family be a place of peace, love, support, and very deep connection. And the Left needs to take a firm position in favor of these true family values-to say unequivocally that the so-called Defense of Marriage Act, domestic violence, and the ludicrous don’t-ask-don’t-tell policy are NOT in keeping with our family values.

And therefore I was delighted today to get a bulk email from none other than Michelle Obama, touting a 2-minute video of Barack Obama (and another father with four children) celebrating “responsible fatherhood”. Barack Obama noted once again that his father was largely absent in his life, and because of this, he’s made an intense commitment to be there for Sasha and Malia. Of course, Obama is a master marketer, and this video is an example of his marketing prowess. It shows him as not only charismatic but enormously likable.

Oddly enough, I just finished re-reading the complete Harry Potter series. Harry’s parents are killed when he’s a year old, and late in the series he castigates another character for wanting to stay and defend Harry rather than being there for his newborn child. Harry tells him that if he can be his child, that’s where he should be.

Anyway, the video is very sweet.

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By Posted on Posted in Abundance and Prosperity, Energy & Sustainability, Frugality/Frugal Fun, Marketing Techniques and Philosophies, Web 2.0/Social Media Tagged with , , , , , , , , , ,

Unbelievably stupid quote from the agrochemical trade group Mid America Croplife Association, whose members include the likes of Monsanto, Dow, and other manufacturers of farm chemicals (oh, and can you spot the two grammar errors in those three sentences?):

Did you hear the news? The White House is planning to have an “organic” garden on the grounds to provide fresh fruits and vegetables for the Obama’s and their guests. While a garden is a great idea, the thought of it being organic made Janet Braun, CropLife Ambassador Coordinator and I shudder.

This quote was in an e-mail to the group’s supporters, enclosing a classic-PR letter to Michelle Obama (or “Mrs. Barack Obama,” as the letter calls her–and for which one blogger took the authors to task), apparently authored by Bonnie McCarvel, Executive Director. You can see both MACA’s letter to Michelle Obama and the cover note here.

As a long-time believer in organic agriculture/sustainability and as someone who eats out of my family’s organic garden and a local organic CSA farm all summer and fall, I was all set to do a rant on the idiocy of this statement. But before jumping in, I Googled around, and decided to focus on some other lessons; that one’s been done about 24,000 times on the blogosphere already.

Lesson 1: Never say or write anything that will come back to haunt you. As MACA found out, you can’t assume an internal memo will stay internal. so say what you mean, mean what you say, and be prepared to back up your assertions.

Lesson 2: Backlash is quick and can be humiliating. Numerous petition campaigns have sprung up supporting Michelle’s desire to grow organic, and the already-shaky credibility of the pesticide industry might take a big hit.

Lesson 3: Old-school PR is no longer enough in a world where journalists no longer stand as intermediaries and gatekeepers between press releases and the public. From a technical PR standpoint, the letter MACA sent to Michelle Obama is quite good: full of reassuring language, on-the-surface well-reasoned arguments about the importance of agriculture, etc. But in a busy, harried world, it doesn’t get to the point; without the controversy, the recipient might not have even figured out (on the quick 30-second scan) that the letter was advocating chemical agriculture. Which hasn’t stopped the blogosphere from picking apart every nuance.

Lesson 4: Controversy and stupidity are just as sexy to the blogosphere as to traditional media. For all the carefully worded letter to Michelle Obama, what stands out (and is getting most of the attention) is the dumb quote in the supporter cover letter about organic gardening making them shudder.

Lesson 5: If the mainstream media wants to stay relevant, it needs to be visible. On three different Google searches on this story, including one for the exact quote from the cover letter, I did not see a single mainstream media result in the top three pages. The closest was a non-journalist’s blog quoted (apparently by a content-scraping robot) on the Wall Street Journal site, which was #28. Blogs and newsletters about gardening, sustainability, and progressive politics were all over this story, but the voice of traditional journalism was not being heard. I was actually beginning to wonder if the whole thing was an urban legend, until I finally tracked down the actual letter, on a local-foods blog. As newspapers are folding every week, as electronic news organizations are laying off staff, people will be asking why we need these trained and theoretically unbiased filters, if they’re AWOL on important stories (or if not AWOL, hidden deep under a rock). This will be a critical question. I’m of the strong opinion that we still need journalists to keep politicians and corporations honest, but journalism’s lack of presence on this and other stories makes that a much tougher argument.

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