In Part 1 of this post, I shared a video of a dolphin rescuing a dog, asked whether you thought it was real or fake, and then told you my answer, with seven reasons why. If you missed it, please click on this paragraph to read it.

Why This Matters: A Metaphor for Something Much Deeper

Why am I going on about this? Why does it matter? Isn’t it just some people having fun making a feel-good film?

Answer: I do marketing and strategic profitability consulting for green and social change organizations, as well as for authors and publishers–and I’m also a lifelong activist. This combination of activism and marketing gives me another set of lenses to filter things, as well as a magnificent toolkit to make the world better. My activism also brings a strong sense of ethics into the marketing side.

Both as a marketer and an activist, I pay careful attention to how we motivate people to take action–to the psychology of messaging, One category for this post is psychology; click on that category to get posts going back many years. I worry deeply about our tendency as a society to crowd out facts with emotions. (I also worry about another tendency, to crowd out emotions with facts, but that’s a different post.)

And this is an example of crowding out facts with emotion. While this particular instance is innocuous as far as I can tell, we see examples of overreach on both the left and right, and they work to push us apart from each other, talk at each other instead of seeking common ground, and push real solutions farther and farther out of reach.

My inbox is full of scare-tactic emails from progressive, environmental, or Democratic Party organizations. Because I’m in the biz and understand what they’re doing, I leave most of them unopened. I just searched my unread emails for subject lines that contain the word “Breaking” and came with hundreds, including this one from a group called Win Without War:

Subject: Breaking: Trump ordered tanks in D.C.

From this subject line, you’d expect some horror story about peaceful protestors facing American military might. It could happen. It has happened in the past–for example, the 1970 Kent State massacre that left four Vietnam War protesters dead and nine more injured by Ohio National Guard  soldiers’ bullets. (The shootings at Jackson State College in Mississippi 11 days later were committed by police, not soldiers.) And protestors in countries with totalitarian governments have often faced tanks; if you want to see courage, watch the video of a man stopping tanks with only a flag, in Beijing’s Tiananmen Square in 1989–WOW!)

An unarmed man with a small flag stops four Chinese tanks in Tiannanmen Square, Beijing,
An unarmed man with a small flag stops four Chinese tanks in Tiannanmen Square, Beijing,

It’s a clear attempt to generate hysteria, to have people perceiving tanks in the streets with their guns pointed at dissenters.

Only in the body of the email do we find out what’s really going on:

Shel —

Last night, the Washington Post broke the story that Donald Trump has ordered a giant military parade with tanks, guns, and troops taking over the streets of our nation’s capital. [1] This is the kind of parade that dictators around the world use to intimidate their enemies and, more importantly, their own citizens.

This is what authoritarian dictatorships look like.

But Trump can’t change the fact that we still live in a democracy — which means Washington, D.C.’s local government gets to have a say before Donald Trump’s tanks roll down its streets.

Note the use of mail merge software to appear personal. Does that really fool anybody anymore? But OK, even when you know it’s a mail merge, it still generates at least a small warm fuzzy.

More importantly, note that the actual content is totally different from the expectation in the headline. We can argue the foolishness of Trump wanting a military parade (I think it’s foolish, and an expensive attempt to stroke his ego)–but in no way is this the same as attacking demonstrators in the streets of Washington, DC.

The right wing is at least as bad. I don’t subscribe to their e-blasts, but I found this juicy example (with an introduction and then a rebuttal by the site hosting this post) in about ten seconds of searching.

And then there are DT’s own Tweets, news conferences, and speeches, both during the campaign and since he took the oath to uphold the constitution as President of the United States (an oath he has been in violation of every single day of his term). They are full of lies, misrepresentations, name-calling, bullying, and fear-mongering. They are hate speech. I will not give them legitimacy by quoting them here; they’re easy enough to find.

As a country, we are better than this..

How You Can “Vaccinate” Yourself Against Sensationalist Fear-mongering

Before sharing any news story or meme, run through a series of questions to help you identify if it’s real.And if it passes that test, pop on rumor-checking site Snopes and check its status. For that matter, go through a similar questions for advertising claims.

The questions will vary by the situation. Here are a few to get you started:

  • Does the post link to documentation? Are most of the linked sites reputable? If they advance a specific agenda, does the post disclose this? (Note that THIS post links to several reputable sites, including NPR, New York Times, history.com, Wikipedia, Youtube, Google, CNN, Snopes, and my own goingbeyondsustainability.com and greenandprofitable.com. Yes, I am aware of the issues in using Wikipedia or Youtube as the only source. I am also aware that Google gives them a tremendous amount of “link juice” because on the whole, they are considered authoritative. For both those citations, I had plenty of documentation from major news sites.) Strong documentation linking to known and respected sources is a sign to take the post seriously.
  • Does the post name-drop without specifics? See how the Win Without War letter mentions the Washington Post but leaves out the link? Remember that ancient email hoax citing longtime NPR reporter Nina Totenberg? Name-dropping to buy unsusbstantiated respect is not a good sign.
  • Are the language and tone calm and rational, or screaming and sensationalist or even salacious?
  • Is the post attributed? Can you easily contact the creator?
  • And last but far from least, the most important question: Who benefits from the post’s point of view ? What are their relationships to the post’s creator? (Hello, Russian trollbots!). Don’t just follow the money. Follow the power dynamics, too.

I could go on but you get the idea. Please share your reactions in the comments.

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I posted a petition on Facebook, and someone commented, “Like this would make a difference?”

But here’s the thing: You never know what makes a difference. It was a pleasant shock to discover years later that Nixon was actually paying attention to the peace protests. I think the protests after the first Muslim ban and over the tearing of children from parents seeking asylum certainly made a difference. Amnesty International has made a demonstrable difference in the lives of thousands of political prisoners around the world. And I know that my participation in certain other actions, especially the Seabrook occupation of 1977, made a difference.

Nonviolent occupiers approach the construction site of the Seabrook nuclear plant, April 30, 1977. Unattributed photo found at https://josna.wordpress.com/tag/anti-nuclear-movement/
Nonviolent occupiers approach the construction site of the Seabrook nuclear plant, April 30, 1977. Unattributed photo found at https://josna.wordpress.com/tag/anti-nuclear-movement/

So we keep working and maybe sometimes we have far, far more impact than we thought we would. Who would have predicted how much traction the Arab Spring, or Tiannanmen Square, or Occupy would have gained, how much impact they had?

Who could have imagined in 1948 that all the Jim Crow segregation laws would come tumbling down, not only in the US but even in South Africa and Zimbabwe (then called Rhodesia)? Who could have predicted as recently as 2000 that same-sex marriage would be a legal right in all 50 US states and many other countries around the world? All of these victories are anchored in activism, sometimes decades of activism.

Who would have guessed that the incredible kids who survived the Parkland shooting on Valentine’s Day 2018 (toddlers when Massachusetts became the first state with marriage equality) would channel their angst into a movement that brought millions into the streets, tens of thousands to their voter registrars to register for the first time? Who knows which ones will grow up to be world leaders, and which long-time elected officials will be displaced by a wave of change?

In recent months, we’ve seen the cycle of impact quicken. Movements and memes that had been kicking around for years suddenly reach critical mass. Who would have expected the flowering of older and dormant movements such as #MeToo and #BlackLivesMatter?

As an activist for more than 48 years, I remain optimistic, even in the face of so many defeats—because I also see these and many other victories. I see hope in so many people’s movements in the US, and in the complete change within two generations from a Europe ruled by power-mad fear-mongering dictators to one whose purpose actually seems to create a better world for the planet and its residents.

So yes, it makes a difference. Ordinary people can make a difference. Ordinary people make a difference constantly in fact: when I give my “Impossible is a Dare” talk, I cite examples like a seamstress (Rosa Parks) and a shipyard electrician (Lech Walesa) who changed their entire society.

What are you doing currently to make a difference? Please share in the comments.

 

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Parkland HS activists including David Hogg, left, and Emma Gonzales, in tank top
Parkland HS activists including David Hogg, left, and Emma Gonzales, in tank top. Photo courtesy of Wikimedia Commons.

Editor’s note: This was written back in February. I don’t know why I never hit Publish. Unfortunately, even the Parkland activists—as amazing and powerful as they are—even the mass rallies they organized, even the wide public outcry—has not ended the violence even at schools yet, though they’ve already made more progress than anyone has ever done on this issue. In Arizona alone, there were 17 shooting threats (not actual shootings) just between Valentine’s Day and March 10th. I hope their activism sparks a massive rejection in November of guns-uber-alles politicians. 

Meanwhile, just in the past week, we’ve seen a merchant of hatred, the always-despicable Milo Yiannopoulos, call for “vigilantes” to attack journalists. Yiannopoulos was forced to backpedal, but this is getting even uglier. The crazies will take this stuff seriously. We’ve also seen consistent, repeated attacks against the press by the current occupant of the Oval Office. And we’ve seen a mass shooting inside a newspaper newsroom in Maryland. Everything Kropotkin says below about people who make death threats against child activists is true of those who attack journalists, too, and thus this post is more relevant than ever. Remember: when dictators take over, they start restricting the press.

Guest Post By Pyotr Kropotkin

In the wake of the horrible (and so could-have-been-avoided) shooting at  Marjory  Stoneman Douglas High School in Parkland, Florida, several of the surviving students have spoken out. In this short time, they’ve shown themselves as articulate spokespeople for common sense, and they are changing the conversation around the right to own any type of weapon versus the right to personal and public safety.

But despite the incredible trauma they’ve been through, quite a few people don’t think they should be speaking out. Some are even making death threats against these kids!

If you are making death threats against people just because you disagree with them, here are some of the things we know about you:

  1. Somewhere along the way, you lost your compassion, lost your heart
  2. You don’t understand the difference between freedom to and freedom from—that your freedom to shoot an assault rifle ends when it impinges on others’ freedom from attack
  3. You are mentally or emotionally unbalanced and should not have access to firearms, because you’ve made a death threat against an innocent child who has done you no harm
  4. You should be the subject of immediate criminal investigation, for threatening the life of another
  5. You don’t love the Constitution—the 2nd Amendment is fine for you, but not the 1st Amendment, which protects the rights of free speech, free assembly, worship, and petitioning the government to redress grievances
  6. You probably believe that an armed presence is a deterrent to violence—even though an armed deputy was outside Stoneman High, and even though the majority of people at Fort Hood the day of that massacre were armed
  7. You might also believe that there’s some crazy government conspiracy to take away your guns so they can take away the rest of your freedom—even though even an assault rifle is no protection against tanks and howitzers
  8. You like to feel powerful, and you think your assault rifles and your threats make you powerful (they don’t—they make you the equivalent of a two-year-old at playtime)
  9. You’re a bully who thinks the way to succeed is by throwing your weight around and scaring other people
  10. You probably have not experienced enough love in your life—and I feel sorry for you.
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Marchers at a rally for racial justice and immigrant rights, Holyoke, MA. Photo by Shel Horowitz.
Marchers at a rally for racial justice and immigrant rights, Holyoke, MA. Photo by Shel Horowitz.

For more than a year and a half, the current administration has been mired in constant scandals of corruption/self-dealing, incompetence, vindictiveness, attacks on his opponents and on minorities, attacks on the environment, bullying, broken promises, well more than 2000 lies from the man himself, and even broken treaties…the list, unfortunately, goes on and on and on. The sorry chronicle started well before his inauguration and continues through the present.

Perhaps you didn’t think it could get worse But in the past six weeks, this vile administration has reached a new low. The decision to wrench 1995 helpless children from the arms of their loving parents and put them in cages is not only inexcusable on moral and humanitarian grounds, it’s also a long-term disaster for the safety and security of the United States. Yes, it puts every American at risk.

Here’s a quick description of the legal issues and a good list of organizations fighting this outrage that need our help.

Let’s look at both the moral and practical reasons why this must stop.

 

The Moral Issues

Many figures in this administration have been long-time champions of self-described “family values.” In other words, they say they are in favor of keeping families together, as long as those families are heterosexual. They talk earnestly about the importance of having a child grow up in a home with both parents. Yet, when mothers take their children and flee gang violence, domestic abuse, and other genuine evils, the US incarcerates them at the border and takes their children away. The parents treated like violent criminals. Their children put in cages.

Attorney General Sessions quotes one verse in the Bible to justify this barbarism: a verse that was used in the 19th century to justify the worst aspects of slavery.

Last I checked, the Attorney General is one of the people charged to protect the separation of church and state (as well as freedom of speech AND assembly) enshrined in the First Amendment. But even granting that the Bible can be a moral compass for a sitting Attorney General, Mr. Sessions’s interpretation is highly selective. Consider a few of the other things the Bible says. I’ve posted a whole bunch of them at the end of this blog post—but first, let’s talk about the practical impact.

 

The Practical Case

As taxpayers and citizens, we should be deeply concerned about what’s being done in our names. The consequences to the US could be deep, severe, and very negative. A few examples:

This policy creates an entire class of enemies—creates potential terrorists

Deliberately adding trauma creates maladjusted human beings: PTSD and other diseases. Any child ripped away from his or her family and put in a cage is going to be hostile to the government that did this. Family members will also be hostile. Taken to the extreme, you create something that looks entirely too much like the Israeli-Palestinian conflict, where hurts lead to rage, rage leads to violence, and violence leads to even more abrogation of rights. Once this cycle of violence gets established, it’s really hard to break (though, of course, lots of people are trying, including my colleague Andrea Ayvazian. Do we really want to create a whole new class of enemies who will feel justified in attacking US-related sites around the world? Hasn’t the US been fighting terrorism as its major foreign policy stance since 2001? This policy could create a whole new generation of terrorists.

Also, do we really want to attempt to repair avoidable psychological damage that prevents people from functioning effectively and finding gainful employment? Many of these folks will end up in the US eventually. By making it harder to function, we turn them into social burdens. Our tax dollars will have to cover the survival mechanisms for those not resilient enough to recover on their own.

It’s fiscally unsound and wrecking the economy

Jailing immigrants seeking asylum is expensive, with taxpayer costs of up to $585 per family per night. It is far cheaper to provide humane living conditions, assist in finding job and housing, and create a new and grateful productive class of future citizens.

Also, the many industries that rely on immigrant labor are at risk. Agriculture has been particularly hard hit, with crops rotting in the fields because workers are not available to harvest them. If we want food to eat, we have to stop terrorizing immigrant farmworkers.

It puts the US in violation of international law as well as our own constitution

The path the US is taking is in gross violation of various human rights charters, UN regulations, and our own constitutional requirements for due process. Imagine the consequences to business, for instance, if organizations in other firms because the US is guilty of crimes against humanity. It has happened to other countries and it could happen to us. There should be a massive outcry from business about the risks of this policy.

It positions the US as an unworthy partner for joint projects with other governments and businesses

The US has become a rogue state, blowing away trust on a host of issues, from the Paris Accord to the G7 Agreement. Now, other governments may face pressure from their own constituents not to do business with abusive governments, just as economically and organizationally isolating South Africa forced that country to get rid of apartheid.

A Few More Bible Quotes Mr. Sessions May Want to Study

On the importance of family:

8 Anyone who does not provide for their relatives, and especially for their own household, has denied the faith and is worse than an unbeliever.
1 Timothy 5:8
3 Children are a heritage from the LORD, offspring a reward from him. 
4 Like arrows in the hands of a warrior are children born in one’s youth. 
5 Blessed is the man whose quiver is full of them. They will not be put to shame when they contend with their opponents in court.
Psalm 127:3-5
15 She gets up while it is still night; she provides food for her family and portions for her female servants. 
16 She considers a field and buys it; out of her earnings she plants a vineyard. 
17 She sets about her work vigorously; her arms are strong for her tasks.
Proverbs 31:15-17

On immigrants’ place in society

21 “Do not mistreat or oppress a foreigner, for you were foreigners in Egypt.
Exodus 22:21
35 For I was hungry and you gave me something to eat, I was thirsty and you gave me something to drink, I was a stranger and you invited me in,
Matthew 25:35
32 but no stranger had to spend the night in the street, for my door was always open to the traveler
Job 31:32
35 “ ‘If any of your fellow Israelites become poor and are unable to support themselves among you, help them as you would a foreigner and stranger, so they can continue to live among you.
Leviticus 25:35

On human dignity

Numerous quotes at https://www.openbible.info/topics/human_dignity

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Some marketers are engaged in a vigorous debate between people who identify as “thought leaders” and those whose skins crawl when they hear the term.

Whether you love or hate the term, “thought leader”, marketing by showing leadership through content and letting people meaningfully engage with those ideas is undeniably powerful. 

That type of marketing hooked me when I first tried it, as a 15-year-old 3rd-year high school student, and I’ve been using it ever since. First, I used it only to spread my ideas. Later, I also marketed products and services based on those ideas. And those ideas built me a decent following (and, eventually, a decent consulting practice)—sharing them through my books, articles, presentations, interviews, media coverage, etc.

This takes time and energy, and I know many people who do it better than me. But it certainly can be done. One of my book launches garnered over 1,000,000 short-term Google hits (for the book title, an exact-match four word string that wouldn’t show up in any other context). It’s the only time anything I’ve done got a million hits on Google.

I’ve even managed to help shift several mindsets at the international or national or local level.

My biggest success was changing the attitude about a proposed local mountaintop housing development from “this is terrible but there’s nothing we can do” to “of course we’ll win! The question is how.” This campaign took just over a year and used everything I knew in 1999-2000 about marketing AND community organizing (and the knowledge/labor of many others)—but the mindset shift took only four or five months. And that mindset shift created the conditions for our victory.

Lawn sign from the Save the Mountain campaign in Hadley, MA, in front of Mount Holyoke (a state park next to the mountain we saved)
Lawn sign from the Save the Mountain campaign in Hadley, MA, in front of Mount Holyoke (a state park next to the mountain we saved)

I also like to think I helped change the idea that business has to be evil. Of the five books I’ve published since 2003 (and the 10 since my first book came out in 1980), four show how business can profitably address issues ranging from business ethics to ending poverty—while reversing environmental destruction. I’ve given dozens of “Making Green Sexy”, “Impossible is a Dare,” and other talks on how business can be heroes.) And it’s been years since I’ve heard “business ethics? That’s an oxymoron!” When I first started talking about business ethics as a success strategy, I heard that false “wisdom” constantly.

I like to think my activity is part of WHY I no longer hear that horrible sentence.

Leading with ideas means finding others who will amplify those ideas. It’s not a coincidence that I actively seek out media coverage, endorsements, and more. 

My latest book, Guerrilla Marketing to Heal the World has a blurb from Chicken Soup’s Jack Canfield on the front cover, another from Seth Godin on the back, and some 50 endorsements on the front pages. It has 4 guest essays from best-selling authors. These are some of the ways I’ve built credibility and gotten people interested, even though the book no longer has a current-year copyright.

One review of that book didn’t appear until 17 months after publication—and I’ve gotten reviews on books that were up to eight years old at the time. When you write about issues and do so with substance, your book can attract interest for years.

Of course, events can shift the relevance. If you try to repurpose articles on how to survive the coming Y2K crisis or books on the presidencies of Hillary Clinton, Mitt Romney, or Al Gore, thought leadership is not the image you’ll project. 😉

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As progressives and liberals breathe a big sigh of relief this morning after racking up victories in yesterday’s election, my Facebook feed is full of chatter about how the Democratic Party is not dead after all, though it’s still very ill.

I responded to one such post thusly:

Curable. Inject backbone 3x/day until they run candidates who stand for the people, give them the support to win, and stop backing down at the first hint of disagreement. Dems should have learned this lesson in 1988 from the disastrous Dukakis campaign. I kept waiting [after George HW Bush kept repeatedly accusing him of being a liberal] for Dukakis to say, “Yes, George, I’m a liberal. Liberals brought us the 8-hour day vs. 10 or 12 hours. Liberals protect the rights of people of all colors and gender identities. Liberals fight for the planet so we can all live healthy lives. Why aren’t YOU a liberal, George?” I think he’d have won with that approach. Instead, he kept doing this horrible, “Gee, I’m sorry, I didn’t mean to be a liberal” crap.

Yup. That time, as so many times, the Dems slunk away with their tails between their legs to count their losses and blame it on not being centrist or rightist enough. And they still seem to believe that rot.

When ordinary people can’t easily tell the Democrats from the Republicans by their positions, the Republicans will win, because being a true  Republican is more convincing than being Republican-lite. But being a true Democrat who is seen as standing for the people (rare thing!) generates far more excitement than being a true Republican and a toady to Wall Street and the ideology that puts money ahead of people, rights of the already privileged above rights of ordinary people, and voter suppression ahead of real democracy.

Despite his centrism, Obama was able to portray himself as a man of the people and generate that excitement. And he won, twice.

Gore, Kerry and Hillary Clinton never got this, despite pressure from the Left in the form of mass defections to Ralph Nader, Howard Dean, and Bernie Sanders. Sanders was able to move Hillary and the party platform well to the left, but she was unconvincing. And even when Sanders beat her by 13 points in the Wisconsin primary, she still took the state for granted (never campaigned there in the general election).

The lack of candidates with actual spine and the ability to energize the masses will continue to be a problem until the Dems remember their working-class roots. When they run charismatic progressives in places where the ballots are counted fairly and the populace is not prevented from voting, they tend to win. We get the Cory Bookers, the Barack Obamas, the Elizabeth Warrens.

When they run nonentities, they lose, even in my own very liberal state of Massachusetts. Martha Coakley ran a terrible campaign to keep Ted Kennedy’s Senate seat Democratic, and it went to Scott Brown. But then along came Elizabeth Warren, and boom! Brown ran a nasty campaign, Warren portrayed herself as a people’s champion on economic issues, and she won. And she has kept her promise, expanding it as one of the most pubic opponents of the current regime.

For the most part, the Dems’ lack willingness to take bold positions. Worse, they also lack the spine to challenge Republican-initiated disruption of the electoral process—which is the Democratic Party’s hospital bed, and could become the party’s grave. After narrowly stolen elections in 2000 and 2004, the party didn’t fix the plague of voter suppression in 2009 when it had the chance. And thus the election was stolen again in 2016.

The new governor-elect in Virginia is a centrist who probably won largely on the basis of being far less bad than his openly Trumpist opponent—and because Virginia went back to paper ballots, which cannot be so easily hijacked as electronic-only votes (unlike the recent Congressional race in Georgia, for example). How much stronger the victory if there had been a candidate who truly engaged the populace?

A voter marks a ballot. Photo by Kristen Price.
A voter marks a ballot. Photo by Kristen Price.

Today is not only the morning after the election. It’s also the one-year anniversary of the theft of our democracy in the 2016 election. While some of the loss is because Clinton was uninspiring, tainted with scandal, and vulnerable to accusations of her loyalty to Wall Street, at least as much was the result of a failed constitutional process that allows candidates with fewer votes to win, big-time voter suppression of likely-Democratic voters, probable fiddling with the results in electronic-only ballot areas, the interference of a foreign government, and other factors that seem to add up to a big fat case of fraud.

I will commemorate this disaster at an impeachment rally in downtown Amherst, Massachusetts, at noon on the corner of Amity and Pleasant Streets. Hope to see you there!

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This post was going to be about political correctness overreach and a children’s librarian calling Dr. Seuss racist.  That’s the story as a lot of right-wing bloggers and media outlets tell it.

But the real story is about something even bigger: the need to discover the truth. And sometimes that means we have to go to primary sources. Several pieces are in play here, and most of the news coverage is focusing on only one (different sources, different pieces). I thank my journalism training for preventing me from embarrassing myself

Yes, A Librarian Refused the Donation

Melania (the current US First Lady) donated books to one school in every state.

Melania's letter accompanying the book donation
Melania’s letter accompanying the book donation

Most of us will agree that’s a good thing. But as Newsweek reports,

Liz Phipps Soeiro, the school librarian for Cambridgeport [Massachusetts] Elementary School, announced in an open letter to [Melania] that she would not be accepting the gift because her school was not in need of the additional books, also telling the first lady that “Dr. Seuss is a bit of a cliché.” Dr. Seuss!

But Soeiro Had a Good Reason to Refuse the Donation

But here’s the part where I agree with Soeiro, and I had to go to the original Horn Book post to find it: Melania selected only one school in each state. Soeiro found the criteria on the White House website:

“working with the Department of Education to identify schools with programs that have achieved high standards of excellence, recognized by State and National awards and Blue Ribbon Awards…”

Soeiro quite appropriately criticized this process, noting that it transfers more resources to those who already have the most, while schools that would be desperate for books and thrilled to get this donation—schools that are educating their kids with a fraction of the resources wealthy Cambridge (home of Harvard University and MIT) can deploy—are left out because they don’t win awards for excellence. In my opinion, this is like so much else in the DT family agenda. The rich get richer and the poor have 30 or 40 kids in a class and low-quality instructional materials.

Soeiro says,

Are those kids any less deserving of books simply because of circumstances beyond their control? Why not go out of your way to gift books to underfunded and underprivileged communities that continue to be marginalized and maligned by policies put in place by Secretary of Education Betsy DeVos? Why not reflect on those “high standards of excellence” beyond only what the numbers suggest? Secretary DeVos would do well to scaffold and lift schools instead of punishing them with closures and slashed budgets.

And she mailed back the books to the White House.

But wouldn’t it have been more effective to mail those books to one of those deserving schools that don’t win awards? Soeiro could have mailed them, just as publicly, to one of the districts she cites as suffering—Philadelphia, Chicago, or Detroit—or to an underserved community right in Massachusetts, like Holyoke, Springfield (whose mayor said publicly they’d be glad to have the books), or Lawrence. She could have been just as public and gotten just as much attention. Melania will just give them to the next rich runner-up.

Yes, Soeiro Claimed Seuss Promoted Racism

That Newsweek article doesn’t quote another part of Soeiro’s letter, published as a blog on the Horn Book children’s lit site (though this article attributed to Newsweek but published on Yahoo does)—but this is the part that has conservatives in a dither:

Another fact that many people are unaware of is that Dr. Seuss’s illustrations are steeped in racist propaganda, caricatures, and harmful stereotypes. [emphasis mine]

OK, let’s talk about the difference between opinion and fact. A fact is something that can be proven (and there’s no such thing as “alternative facts”). A person may have a viewpoint about that fact, and that’s opinion.

Sometimes people discover that their “facts” aren’t actual facts. When my house was built in 1743, the accepted wisdom among colonists of British ancestry was that tomatoes can be lethal, and nobody can go faster than a horse. Anyone stating otherwise would have been called insane.

Of course, these turned out to be opinions. Wrong ones. We know now that tomatoes are not poisonous—and humans can fly around the earth (in the space station) at more than 17,000 miles per hour.

The fact: Seuss’s post-WWII illustrations demonstrate a wide diversity of races and cultures, including many “races” that he made up entirely. Taking his work as a body, humans are only a modest portion of his characters, even his main characters.

Soeiro says his books are based on stereotyping. That’s her opinion and that of the scholars she cites. My opinion is that his books were promoting cultural diversity, acceptance of differences, and a society based in cooperation. I base this on reading many of his works. I’ve read Dr. Seuss books that ridicule…

  • Racism (The Sneetches and Other Stories, published way back in 1953)
  • Dictatorships (Yertle the Turtle)
  • Conformism (Horton Hears a Who)
  • War (The Butter Battle Book)

I’ve also read a number of Seuss books that defend underdogs and the environment (The Lorax)—to name just four of his many books espousing a progressive agenda.

And just as Soeiro cites sources that bolster her opinion, I can cite sources that bolster mine. For example, this profile of Seuss in Tikkun highlights many of his progressive activities and works (although it acknowledges that during WWII, his drawings for adults had a distinctly racist cast when it came to the Japanese. I’m not excusing that but the evidence is strong that he grew out of this attitude, especially in his horror over the Hiroshima bombing).

One not-so-nice thing about our world is that things get all out of proportion because the Internet amplifies opinions better than it amplifies facts. But one very good thing is how easy it is to go to the primary sources. Even if Newsweek hadn’t included the link, it was easy to find Soeiro’s original piece in Horn Book (it came up in the same search results page as the Newsweek article, in fact). And it was just as easy to find the Tikkun piece that mostly supported my position.

So…in any controversy, before you jump up and down and wave banners, take a couple of minutes to determine the facts. Look for coverage in reputable mainstream media whose trained and experienced reporters are vetting stories. Use a fact-checking site like Snopes. And do your part to keep the society-wide conversation focused on the truth and not on wild accusations. Often, as in this case, things are much more nuanced than they seem.

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In the run-up to the enormous Boston counter-rally against white racism, someone complained that nonviolence is ineffective and passive—and mentioned his desire to go out and slug a few Nazis. This provoked an extended discussion with several people participating. By the time I saw the thread, he had actually said he’d welcome the chance to get trained in nonviolent action.
That thread sparked a desire in me to do some education about the history and power of nonviolence (I wish it were taught in schools!):
First, I totally support this activist’s decision to get nonviolence training. Every person should have nonviolent conflict AND nonviolent de-escalation in their toolkit, and especially every activist.
 
Second, it’s important to understand the enormous difference between active nonviolent resistance and passivity. Nonviolent resistance has been a successful tactic for centuries, and even Forbes noted that it’s typically twice as effective as violent tactics. It’s been used to great effect by:
  • Gandhi and the struggle for Indian independence
  • Martin Luther King, Jr., and the American Civil Rights movement
  • Activists of the Arab Spring
  • The safe energy/no nukes movement in the United States, Britain, and Germany
  • The students who mass-rallied in Tiananmen Square, Beijing
  • A large majority of the South African freedom fighters who reclaimed their country, and the many Eastern European movements who reclaimed theirs

The first recorded example I’m aware of goes all the way back to the Old Testament Book of Exodus: the midwives Shifrah and Pu’ah refused to carry out the Pharaoh’s order to murder all the newborn Hebrew boys. Nothing passive about this! Those two women risked their lives to create resistance to a murderous dictator’s “ethnic cleansing” plan.

Yes, there are some who practice nonviolence in ways that do nothing more than mildly irritate the power structure. But Gene Sharp has documented something like 193 active nonviolence tactics that are actually effective in creating social change, and he was writing in the pre-Internet era. I recommend his From Dictatorship to Democracy as a very readable introduction. It talks about how to get rid of dictators, nonviolently.
 
Sharp and many others have documented effective nonviolent resistance to the most oppressive totalitarian governments, including the Nazis, Stalin’s Soviet Union, the extremely repressive British colonial government in India…
 
Third, I have personally participated (and sometimes organized) numerous effective nonviolent actions with a vast range of scope, tactics, and goals. In one case, I was the only person doing the action on Day 1, and I watched the tide turn by Day 3.
 
The single most effective of all the actions I’ve been part of was probably the Seabrook nuclear power plant construction site of 1977. The state was forced to feed and house 1414 incarcerated protestors, most of whom did “bail solidarity,” refusing to post bail and becoming an enormous financial burden on the state, which also had to pay the salaries of the National Guard reservists who guarded us in their armories. They finally released everyone after 13 days.
 
Not only did we bring both the NH government and the power company to their knees, but by the time we all got out, a national safe energy/no nukes movement had sprung up, copying our structure, tactics, and goals.
And this movement managed to essentially freeze out nuclear power as an option in the US. Richard Nixon had called for 1000 nukes in the US, but I don’t think the number ever got past 104, nearly all of which got their permits before the Seabrook occupation—and all before the Three Mile Island (TMI) accident two years later.
 
Directly and indirectly, that movement can take credit for:
1) media coverage of TMI, Chernobyl, and Fukushima accidents while earlier accidents had been ignored;
2) a national and global shift toward safe energy consciousness, leading to much wider development of solar, deep conservation, and other clean energy technologies;
3) numerous new methods of organizing that were used by other active nonviolent movements such as Occupy and Standing Rock (both of which managed to last for many months despite enormous pressure)
Nonviolent occupiers approach the construction site of the Seabrook nuclear plant, April 30, 1977. Unattributed photo found at https://josna.wordpress.com/tag/anti-nuclear-movement/
Nonviolent occupiers approach the construction site of the Seabrook nuclear plant, April 30, 1977. Unattributed photo found at https://josna.wordpress.com/tag/anti-nuclear-movement/
 
I write in more detail about some of this in part 4 of the four-part series I did this spring, reflecting on the 40th anniversary of the Seabrook action: https://greenandprofitable.com/40-years-ago-today-we-changed-the-world-part-4-shifts-in-the-culture/ (if you want to read the whole thing, Part 1 is at https://greenandprofitable.com/40-years-ago-today-we-changed-the-world-part-1/ , and each part has a link at the bottom to the next one)
 
And fourth, nonviolent resistance works better than violent resistance. If we engage in violence, we play to the strengths of the opposition. The government has highly trained military and police forces able to inflict extreme violence on us. The fascisti have less to lose in attacking a violent mob and of course the police will be far less interested in protecting us from violent attackers if we ourselves are violent. The public loses sympathy for us and supports the repression.
But if we maintain nonviolent discipline in the face of violent attacks, the public swings rapidly to our side, and some even start thinking about how they can help the resistance. They may not put their bodies on the line, but they can be powerful allies in 1000 ways, if not chased away by political purity hawks who want all or nothing and forget that they, too, evolved their commitments over time.
 
Change happens when we reach a tipping point, when these folks have enough voice that they cannot be silenced, and enough influence that mainstream populations start to support them. And as noted above, throughout history, history, far more struggles for justice have been won in this way than through physical violence.
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This Facebook Live video by Brené Brown, “We need to keep talking about Charlottesville,” posted August 15, might be the best thing I’ve ever come across on how to combat oppressive language without heaping guilt and shame on the other person, building bridges instead. I’d known her name but not her work. This video made me a fan. Strongly recommended.

She has an unusual perspective: a white anti-racist raised in the South, often mistaken for black by people who hadn’t met her, on the basis of her full legal name.

Can we create a world where these girls will be judged "not by the color of their skin but by the content of their character"? Photo by Anissa Thompson, freeimages.com
Can we create a world where these girls will be judged “not by the color of their skin but by the content of their character”? Photo by Anissa Thompson, freeimages.com

I’ve been saying for many years that guilt and shame are not effective in making change (and in my work to create social change in the business world, I do my best to harness other motives, like enlightened self-interest). The example she gives of the young man confronting his father shows exactly why they don’t work. Not to confront racism or other isms, and not to protect the planet.

Brené is a better communicator than I am. As I engage in dialogue with “the other side,” I will do my best to remember her communications lessons, and those of Van Jones, whose wonderful riff on how to talk to Tea Partiers I wrote about several years ago.

For more of Brené Brown, visit her website.

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In the aftermath of the Charlottesville Massacre (a massacre that kills one person is still a massacre in my opinion, if deliberately intending to harm many—19 were injured by the madman’s car), an activist friend posted a cry for help. This is a piece of it:

…how can I fight this if I’m scared? And if I’m scared and it immobilizes me then who else will be able to face that fear and take action? And we must take action. We white people must take action. We must be at the forefront of this fight. With our sisters and brothers of color.

All my life I have fought for justice, for people, for equity. How do I step up to this fight with my full self and do what has to be done? How are you doing it?

Here’s what I wrote (slightly edited):

Singer, actor, activist and athlete Paul Robeson. Courtesy NY Public Library Digital Collections.
Singer, actor, activist and athlete Paul Robeson. Courtesy NY Public Library Digital Collections.
It’s OK to be scared, and then do the work anyway—that’s what courage is. I know you already know this, but maybe others reading here will take inspiration.
The times in my life when I’ve done this, and there have been several, have been among the most meaningful moments of my life. But I’m no great hero—and the times when I failed to step up and do the right but scary thing are some of my few regrets. Here are two successes and one failure that I’m thinking about in particular.
1. In 1975 and 1976, I ran the Gay Center (that’s what we called it back then) at Antioch College. I left when the semester was over and began a summer-long hitchhiking trip. A few weeks later, on July 5, 1976, I stopped by for a short visit. I still had the Gay Center key and was crashing there. During that visit, some creep threw a rock through the center’s window, wrapped in a vile hate-speech note with a swastika drawn on it. I not only went to the police [and the campus authorities], but I wrote a letter to the school paper, including the full text of the foul note, and called out the perpetrator. Nobody offered any protection [nor did I request any] and I kept sleeping there until I pushed west.
2. When the US bombed Libya in the early 1990s, I called up [local peace activist] Frances Crowe and asked her where and when the demonstration would be. She said she didn’t know of one. I said “noon at the courthouse.” I was out there by myself the first day, and the passers-by were hostile enough that I was worried for my safety. But I was back the next day with a handful of others, and the day after that with about 20 folks, and I watched the tide turn. By that third day, supporters passing by far outnumbered hostiles. I felt my actions had made a real difference.
The regrets are mostly about not having the strength to verbally interrupt oppression. I’ve gotten better at this over the years. Many of the incidents were when I was a child or teen and didn’t have the strength or the skills to do this in a positive way. But I particularly regret one incident in 1986 when I should have been able to think and act differently: I failed to interrupt a neighbor’s racist comment. We had just moved in next door and I was in his living room at that moment, getting acquainted. I let the comment go by as if I hadn’t heard it. 31 years later, I still feel shame about that.
As an activist for more than 40 years, I’ve been very lucky. I’ve really only risked my life or serious injury a dozen times or so. I’ve never had to spend time in a real jail; my one and only arrest (Seabrook, NH, 1977) was part of a movement too big for the state’s corrections system, so I spent a week in a large National Guard Armory room with 700 other comrades and we made it a school of nonviolence theory and practice.

But my greatest successes bore no personal risk. I faced no serious repercussions when I started the movement that saved our local mountain, or when I set the wheels in motion for the first nonsmokers rights regulations in the city where I was living. Nobody was going to crack a nightstick over my head while I was being paid to organize the Gray Panther chapter in Brooklyn, NY.

I realize just how privileged my place of activism has been when I think of the nonviolent warriors who fought for their rights in places like Nazi Germany, apartheid South Africa, and the American South in the 1950s and 1960s. I think of my long-dead friends and comrades Dave Dellinger and Wally Nelson, who served had time in prison for refusing to fight in World War II. I think of another dead friend, Adele Lerner, who came to the US to escape the Nazis and who was present at the Paul Robeson concert in Peekskill, New York that when the Klan attacked—and who was responsible for a lot of my political and cultural awareness in the early 1970s.She turned me on to Leadbelly (who’d been a friend of hers), Malvina Reynolds, and real cheese, to name three among many. I think of labor organizers, LGBT activists, and so many others who gave their lives so that my generation could have our freedom to protest. Their actions give me the courage to continue to work for a better world.
And I think about the power of ordinary people to step through the door that cracks open for a moment, to step into their greatness and change the world. The seamstress, Rosa Parks. The shipyard electrician, Lech Walesa. The activist serving a life sentence, Nelson Mandela. The humble priests Daniel and Philip Berrigan, who spent so many years in jail for direct action against the military. These and many other heroes put their lives on the line in a way I never had to.
Mind, I’m not beating myself up. I’ve chosen a path of “easeful activism” (as my yoga teacher might call it). I’ve found plenty of ways to be an effective agent of social change without getting beaten, killed, or thrown in jail. I haven’t found it necessary to be a martyr, but I deeply respect those who do. And I am prepared if the day comes where I am called to do as much or more. I will not allow fear of my own death to keep me from doing the right thing. I will continue to follow the path of nonviolent action for deep social change.
impact in the world? Please post your comments below.
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