The other night, I went to Candidate Night for the upcoming town election. And what struck me most of all was how uncomfortable with public speaking most of the candidates and the debate moderator seemed to be. This was not a huge stadium filled with thousands of people; it was a high school cafeteria with maybe 150 or 200 town residents, and most of the candidates personally knew a good chunk of the audience.

And yet…nine out of nine speakers hid behind the podium…I think everyone except the moderator read their remarks…and all but one candidate seemed quite ill at ease. Their speeches mostly emphasized the wrong things, and the debate left little impression of what most of these people actually stood for. One candidate for Town Meeting Moderator–which mostly involves chairing a meeting twice a year that brings out as many as 1100 local voters–actually said he’d never addressed such a large group and wasn’t used to public speaking. If he’s so nervous with 150 people, how is he going to handle a large Town Meeting?

Communication, both oral and written, needs to be effective. A speaker or writer needs to get across point of view, plan of action, intent, and both emotional  and rational appeals. Most of this group flunked the test.

When my parents were students in the 1940s, effective speaking and writing were part of the school curriculum. I think they should be still. And I think a few other things should be part of the curriculum:

  • Critical thinking skills
  • Media literacy: the ability to evaluate news and advertisements for their content, their biases, and their spoken or unspoken agenda (my grandfather used to read all seven New York daily papers in order to extrapolate the truth; my son once had a media literacy class that involved looking at the same stories through the eyes of Fox on the right, Democracy Now on the left, and a mainstream newspaper; why don’t more schools require this?)
  • Learning at least one foreign language to the point where you can have at least a simple conversation
  • A health education program that includes Alexander Technique, yoga, and vision therapy, as well as the usual calisthenics and sports
  • Basic literacy in arts and culture

I think our democracy would be better for it.

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Rep. Alan Grayson (D-FL), who lost his bid for re-election, has organized a webpage to collect public comments for incoming co-chairs Raul Grijalva of Arizona and Keith Ellison of Minnesota on the direction for the Progressive Caucus for the next two years. Since I could make a career out of giving advice to the government, of course I had to step in. Here’s what I wrote:

The Democrats lost the house because of over-conciliation. People voted for change in 08, and in spite of his brilliant marketing during the campaign, Obama has been a very poor marketer of his accomplishments, and very poor at negotiating—so that what did pass failed to constitute “change.”

So…how to move forward?

1. Fight for the sweeping change that Obama has promised but not delivered–not just on the House floor, but by organizing in your home districts. Rapid and complete withdrawal from Afghanistan and Iraq (I am not impressed with a “withdrawal” that leaves 50,000 troops plus mercenaries in place)…a jobs program focused on deep energy retrofits of existing buildings, especially low-income housing and any government property…a much tighter leash for Wall Street. And dare I say it–throw away this year’s health care in favor of a single sentence: The eligibility age for Medicare shall be from birth.

2. Look for places where the agendas of progressives merge with the radical right (for instance, privacy issues, free speech issues) and build common cause, but with a wary eye and a willingness to pull away quickly if things go sour.

3. Demand of the deficit hawks that they start with the military, which is absurdly huge compared to even other superpowers.

4. If you compromise, get meaningful concessions. If you don’t get the concessions, don’t compromise.

5. For goodness sake, learn to frame the discourse to generate sympathy and support. Read George Lakoff’s “Don’t Think of an Elephant.” Don’t let the right-wing crazies back you into a wall with crazy sound-bite framing (“death panels,” for instance). Learn to frame the issues in terms that relate to the self-interest of most Americans, the health and future of the planet, and our place among the nations. This is what Obama was so good at during the campaign, and has failed so miserably since his inauguration.

Shel Horowitz, marketing consultant, primary author of Guerrilla Marketing Goes Green, and author of the monthly syndicated column, “Green And Profitable.”

Grayson will definitely missed, and the next two years promise to be frustrating for progressives. Still, let’s not give up hope and keep organizing. Obama could still regain public support—IF he works as hard to pass a progressive agenda as he did to get elected.

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Heretic that I am, I’m going to take an unpopular position: that the Democrats lost not because they were too bold, but because they weren’t bold enough. As all the “pundits” tell the Democrats (as they always do) to move ever-more-rightward, I’ll say, yet again, that moving rightward and wimp-ward is why they keep losing!

The strength of the Tea Party vote is more than a repudiation of Obama. It’s also a repudiation of the “mainstream” GOP (which was already so far to the right that people like Nelson Rockefeller or Lowell Weicker would have found it very uncomfortable).

The massive switch of independent voters, in particular, was, in short, a continuation of the 2008 Obama call for “change”: a loud cry that people didn’t feel they actually received the change they had voted for in 2008.

And this can be pinned squarely on the Democrats’ failure to make bold policy, and to be willing to tell the story of their success boldly. On health care, on climate change, on the economy…the Democrats whittled themselves down to half-measures. Where was the single-payer health care program that almost every other country in the world has adopted in some form (and why didn’t they position that as the boon to the business community that it is)? Where was the Marshall Plan-scale effort to get us off fossil and nuclear and into job-creating, carbon-slashing clean renewable energy? Where were the measures to hold Wall Street and the GW Bush administration accountable for the mess they made? And where were the visionary leaders who should have populated Obama’s Cabinet?

Despite a huge mandate for change, and a majority in both House and Senate, the Democrats refused to even listen to calls for massive structural reform, and then forgot all the marketing lessons they learned in the campaign and let the other side not just control but completely dominate the discourse—leaving the impression that they are a weak and ineffectual party of favors to special interests who can’t fix the economy or anything else. And failing on three crucial aspects of marketing: to remind people firstly of who got us into this mess, second, of the steps they did take to pull us out, and third, of the policy initiatives where change was actually achieved in the last two years.

As I wrote two years ago,

Don’t apologize for your beliefs. Three out of the four most recent prior Democratic nominees–Dukakis, Gore, and Kerry–all crawled on their bellies with messages that basically said, “umm, I’m not really a liberal, I didn’t mean it, I’m soooo sorry!” And all three lost because doing that took the wind right out of their sails. Bill Clinton, who is not a liberal, didn’t play that game. Not surprisingly, he won. Obama never apologized, ignored the L-word, and didn’t even flinch when in the closing days, McCain revved it up and actually called him a socialist (traditionally, the kiss of death in US politics).

Monday evening, Rachel Maddow released a video highlighting Obama’s accomplishments. It’s a great video. The Democratic Party itself should have made something like it, six months ago, and worked to get it viral. Released by an outside journalist, twelve hours before the polls opened, it had no time to gather momentum.

Here in Massachusetts, Governor Deval Patrick wasn’t given much chance a year ago. But he ran a positive campaign focused on the slogan, “Optimism and Effort.” He highlighted his accomplishments over and over again, made a case that the work wasn’t done, and inspired audiences with a message of hope, economic recovery, and the rights of ordinary people. In other words, he used the exact strategies I’ve been advocating for decades that the Democrats use. Despite his somewhat centrist record, he was able to position himself as a change agent. I went to one of his rallies and went up to him afterward to thank him for being a sitting governor bold and hopeful enough to go out and make that kind of speech.

He did benefit from a third-party candidate who clearly drew votes from the colorless, bland GOP candidate. But still, he won, and by a larger margin than many pundits had predicted.

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Today marks the 47th anniversary of the March on Washington, and of Martin Luther King’s “I Have a Dream” speech. Right-wing extremists Glenn Beck and Sarah Palin will dishonor King’s memory by having a rally on the same site, opposed to all the values King held dear.

I’m okay with that, actually. I’d never go, other than to hold a counterprotest sign—but I believe strongly in the 1st Amendment rights of freedom of speech and freedom of assembly. As did King, by the way.

I think Beck and Palin are despicable. I also think they have every right to hold their gathering of the lunatic fringe. And I’m aware that I’ve taken plenty of stands over my career for which others would paint me as “lunatic fringe.” Some of them are now mainstream, such as aiming for zero waste, repurposing rooftop space into food and energy collectors, and getting the heck off fossil and nuclear power sources—but they sure weren’t 30 or 40 years ago. I would not have granted then, and don’t grant now, the right of others to tell me how to think, and I don’t claim that same privilege against others whom I disagree with. The right to try to convince them, certainly—but NEVER to dictate what is or is not acceptable thought.

I remember holding a lone protest in front of the local courthouse when the U.S. bombed Lybia. The first day, I got a lot of middle fingers and angry shouts. By the second day, a few people had joined me. On the third day, with a larger crowd, we were getting mostly thumbs ups and supportive honks. It was hard, on that first day. But I remembered my favorite Abraham Lincoln quote, “It is a sin to be silent when it is your duty to protest.” Taking an unpopular position didn’t take the burden off me to take a stand.

And some of my positions are still out of the mainstream—so far. One such is that a Muslim group has every right to practice that other First Amendment right, freedom of worship—even two blocks from Ground Zero. As Keith Olbermann pointed out recently, there’s already been an Islamic center coexisting in that neighborhood since before the World Trade Center was even built. But even if there weren’t, this country was founded on the principle that people can peaceably assemble, worship the God of our choice (or no God, if we choose), and say what we want to say even if it makes others unhappy. That’s what made us the shining light of Democracy for the world, the example that so many other nations wanted to follow. Those are American values that I hold dear. And I predict that they will once again return to the mainstream of an America that seems to have forgotten its proud heritage.

It means the right to build an Islamic Center—a gathering place for peaceful worship and community activities—on an abandoned site a few blocks from Ground Zero, and it means that Beck and Palin are appropriately permitted for their disgusting festival of intolerance. The appropriate reaction is boycott or counterprotest, not an attempt to silence those we disagree with.

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The Senate can’t pass a jobs bill or a carbon cap bill, but had no trouble finding $60 billion for war.

All I can say to the Senate is, shame on you people! You’ve got your priorities all wrong.

And I can also say to Progressives that we need to reclaim the discourse in this country. If we don’t create pressure for change, we get the same old same old, even from the administration that was elected on a platform of change. Let’s get out there and make some noise.

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Rarely do I open up my morning paper and see even one positive story among the day’s major news. Today—though I already knew about two of them from other sources—there were three:

1. The Wall Street Reform Bill has passed both houses of Congress. Is it everything I want? Of course not. Is it more than I expected from this stalemated Congress? You betcha.

2. BP finally seems to have capped the torrent of oil from Deepwater Horizon. A lot of wait-and-see before claiming victory, but at least for the moment, no oil is pouring out.

3. Overwhelmingly Catholic Argentina passed same-sex marriage rights legislation, striking a major blow for equality and human rights. The bill, according to NPR’s All Things Considered last night, has the support of an astonishing 70 percent of the population. Major demonstrations helped sway the legislators.

A very good news day, all in all.

Footnote: My local paper, the Daily Hampshire Gazette, ran all these stories in today’s first section. But its news pages are only open to paid subscribers, so I’ve linked to other sources.

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Africa (South Africa, in particular) gave us the Sullivan Principles, which outlined investment strategies to move toward ending apartheid. At the time (1977), I thought it was way too little, way too late, but I came to appreciate that for its time, it was revolutionary: perhaps the first declaration by corporate America that they had a clear role to play in improving conditions around the world. And this was not so long after the US has been involved in such disgusting maneuvers as (to ame just two among dozens of equally awful examples) overthrowing the democratically elected governments of Mossadeq in Iran (1953, in the interests of the Anglo-Iranian Oil Company) and Arbenz in Guatemala (1954), on behalf of United Fruit)—actions that have had horrific consequences down to the present day in Iran and through at least 1996 in Guatemala.

Now, Ron Robins, of Investing for the Soul, postulates that Africa is on the brink of an explosion in socially responsible investing. It’s a very interesting article, and among his points are these:

Worldwide, SRI now accounts for 1 of every 9 dollars invested. However, even though Africa was a pioneer in this field (not just with the Sullivan Principles but also the Johannesburg Stock Exchange’s first-in-the-world SRI index), it has lagged—but rapid growth appears to be imminent.

Go and read it.

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A self-styled “Don Quixote,” Juan Del Rio ran for County Board of Supervisors in a conservative district near San Diego. These are his reflections just before the election (he lost, but the Democrats cumulatively got enough votes to force a November vote).

Guest blog by Juan Del Rio

May 28, 2010

Dear friends and supporters,
There’s a great write-up about my campaign on the front page of today’s La Prensa (Click here to read it). Daniel Muñoz compares me to Don Quixote – he even says I look the part! I’ll take that as a complement. These days, as I watch the devastation in the Gulf of Mexico unfolding, exacerbated by the deceit and greed of multi-national corporations and the failure of our government to protect us and our planet, before, during and after this man-made catastrophe, I think we will need an army of thousands of Quixotes to fix the mess we’re in.

As we move into the final week of my first foray into politics as a candidate, I have my doubts about “fixing the mess” via our election process. This experience has given me a more realistic perspective about how our democracy works, a new respect for those few who go into the electoral battle for the right reasons and a heightened disgust for the deceitful machinations used to manipulate the outcome of our elections. Here are some of the lessons I’ve reluctantly learned over the past few months:

Lesson #1: Elections have little to do with qualifications to perform the job. 

One might think that the job of running our county would require someone well-versed in urban planning and social services, who understands and cares about the present and future ramifications of decisions on human beings and the environment, and who has the proven ability to quickly size up a situation and to propose fair and viable solutions. But that’s not what wins elections. In order to win an election, a candidate must have money, time, connections, charisma and public speaking skills. Actual experience, qualifications and genuine concern are helpful but not essential.

During the course of my career in public service, I have been appalled by the pervasive incompetence of most of our elected officials. Government is supposed to exist to serve the people, but decisions are more often made based on what will advance an official’s political career than what’s the best solution. I understand now why so many unqualified people occupy public office. A campaign should be a job interview where voters get to evaluate which candidate is best qualified to perform the task, but that’s not how it works – see Lessons #2 -4.

Lesson #2: Campaigns cost gobs of money and how you get that money may be limited by the law, but not the true spirit of fairness.

There are only two ways to get the funding you need for a campaign – put in your own money or beg other people for contributions. If you are a working-class person who is running for office because you think you might be able to do a better job than the lying, scheming, arrogant slimeball who is currently in office, the first thing you need to do is to find people willing to give you the money to finance your campaign. Unless they share your altruistic motives, you’ll be hard-press to convince anyone to invest in wistful windmill chasing. That’s why I strongly support Prop 15, which would be the first step toward public campaign financing.

Needless to say, since I am campaigning to represent the needs of the poor (including unemployed and under-employed workers), I haven’t raised much money. I’m painfully aware that my supporters’ $5 contributions are a stretch for them and their faith in me keeps me going, but it won’t cover the cost of yard signs, or mailers, or much else. You might have noticed that there is no candidate statement for Juan del Rio in the Sample Ballot – that’s because it costs $1,310 to have your statement listed (in addition to the $1,430 filing fee). That was my first tip that the odds are decidedly stacked against a candidate who has an intimate understanding of what life is like for the majority of citizens. If you have a few dollars to invest in this campaign, it would really help in these final days. Please send your check to Juan del Rio for Supervisor 2010, 6675 Linda Vista Rd. #2, San Diego, CA 92111 (include your occupation and employer if your check is $100 or more!)

Lesson #3: Campaigning is a full-time job.
If you are a working person who needs to work a full-time job to pay the bills (or like myself, a person holding down two jobs just to make ends meet) you probably shouldn’t even consider running for office. I haven’t had the luxury of time to walk precincts, and to make things worse, many interviews and events are scheduled during the 9-to-5 workday, so participation means the loss of a day’s pay. I can’t help but wonder if these things are planned this way to cull the working class from public life. In any case, I now appreciate the personal sacrifice candidates and their families make to run for office. I think I’ve come a long way in my public speaking skills and I really enjoy talking to voters, especially when I have a conversation with Spanish speakers who are delighted to talk with a bilingual candidate. I can see where this would be much easier if I was retired or wasn’t trying to keep up 2 jobs.

Lesson #4: Anything goes – except, it seems, honesty.
Judging by some of the trickery going on with Ron Roberts, you’d think elections were all about winning and keeping the people in power who will preserve the status quo. Every day I get another slate mailer in my mailbox that makes me furious. These are designed to look like they come from the Democratic Party. They have titles that say “Voter Information Guide for Democrats” and “Democrat Election Guide”. They have almost all Democratic Party candidates featured, so it’s easy to think that the mailer is coming from the Democratic Party. One even said: “OFFICIALLY Featuring Every Statewide Candidate and Proposition Endorsed by the CA DEMOCRATIC PARTY”! The catch is that the Supervisor’s race is NOT a “Statewide” race, and it’s not even a partisan race. So the fact that these mailers all have Ron Roberts listed as the candidate for Board of Supervisors, implying that he is: 1. a Democrat and 2. endorsed by the Democratic party, is as close to outright fraud as you can possibly get without getting arrested. Unless a voter is actively involved in politics, they probably won’t realize that they are being deliberately misled. That’s what money buys you in politics. But what does it say about Ron Roberts, that he has to resort to such fraudulent, deceitful practices?

Remember all that stuff they taught in civics class about how even a poor kid can grow up to be president… that a democracy is a government of the people, by the people, for the people… that we have a say in our government… As I said, this has been a very enlightening experience and I think Mr. Muñoz nailed it; I do feel a bit like Don Quixote! If you live in District 4, you can vote for this windmill-tilter of San Diego – Juan del Rio.

Warm regards,
Juan del Rio

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MarketWatch is not normally known as a hotbed of progressive thought. Yet that’s where this scathing critique of Obama from his left side appeared, under the title, “How Obama is Failing Investors” by Paul B. Farrell. It was published on the one-year anniversary of Obama’s inauguration, and still very much worth reading.

Here’s a little taste:

You are failing us. Many people now question voting for you, and your ‘fat-cat bankers’ are destroying capitalism and democracy.

A year ago, millions of Americans — investors, taxpayers, consumers, voters — came together, uplifted by the “audacity of hope,” inspired by a vision of “change we can believe in,” heartened by “bold and specific ideas about how to fix our ailing economy and strengthen the middle class, make health care affordable for all, achieve energy independence and keep America safe in a dangerous world.”

“Yes, we can” was the rallying cheer. You were the game-changer after the Bush-Cheney fiasco. What happened?

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The convergence of social media and progressive causes is very exciting to me; I see enormous potential to leverage social media for social change. Even as far back as 2000, I used social media as an essential building block of a successful local activist campaign (in fact, I discuss this in my latest book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet,co-authored with Jay Conrad Levinson).

I think one of the huge mistakes Obama made was to let go of the massive organizing via social media during the campaign—a piece of the campaign that may well have given him the edge both in the primaries and in the general election, and certainly a big part of mobilizing the youth vote. Actively using those tools in two-way communication would have helped energize his base, counterweighted the Tea Baggers, and provided momentum to implement the deep change he was elected to provide. In the months between the election and inauguration, Obama put out a groundbreaking initiative to get input from us. But that fizzled quickly, and I for one never got a sense that anyone was actually reading the feedback.

Yet it’s so clear that social media can be a force for social change! We’ve seen it in so many parts of the public discourse!

  • The metamorphosis of MoveOn from a narrow group created out of President Clinton’s impeachment to a major organization channeling progressive votes and dollars
  • Howard Dean’s early power in the 2004 primaries
  • wide condemnation of Iran’s repression last summer
  • Creating sustainability for economic change agents such as Kiva.org
  • Although they are brilliant organizers, Obama, Axelrod, and the rest of his team missed this opportunity. They saw social media as a very effective way to reach new audiences, but not a way to build organizations focused on real change…and not as a method of communication from the people to the honchos.

    Not too late to change this! If they build out their own networks, really listen to feedback, and piggyback on people with large viral followings (such as Rachel Maddow), this could still be a major influencing factor in maintaining Democratic control in the 2010 elections.

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