Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Demographics/Psychographics, Energy & Sustainability, Politics Tagged with , , , , , , ,

According to the Associated Press, there was a huge jump in carbon emissions, worldwide.

The new figures for 2010 mean that levels of greenhouse gases are higher than the worst case scenario outlined by climate experts just four years ago…

The world pumped about 564 million more tons (512 million metric tons) of carbon into the air in 2010 than it did in 2009. That’s an increase of 6 percent. That amount of extra pollution eclipses the individual emissions of all but three countries — China, the United States and India, the world’s top producers of greenhouse gases.

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Increased reliance on coal (WHY??? WE KNOW BETTER!) has a lot to do with the problem.

And not surprisingly, climate change correlates closely with the growing epidemic of extreme weather events.

Meanwhile, the climate talks in Durban, like their predecessors in Copenhagen a few years ago, don’t seem to be getting much accomplished.

“Double-plus ungood.” Fiddling while the planet burns.

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By Posted on Posted in Abundance and Prosperity, Corporate Social Responsibility, Demographics/Psychographics, Entrepreneurship, Green Business, Socially Responsible Investing, Uncategorized Tagged with

In honor of the push to bank local by Green America, the push to buy local by Business Alliance for Local Living Economies, and because business bankers want to see business plans and December is National Write a Business Plan Month, I present this guest post from Tim Chen of NerdWallet, on sustainable banking.

Take it away, Tim:

Seems like everywhere you turn these days people are promoting something green. From locovore diets, to green building and green business, there’s a big push for more sustainable living, and a certain trendiness that goes along with it. Chances are if you’re reading this blog, you’re already in the know. Maybe you have your own sustainable business venture, and you’re looking for tips and ideas to make it work. Here’s one for you: Green banking.
Green banking means different things to different people. Maybe you switched to online statements, and you’re darned proud of it. If so, good for you. If not, check it out. Going paperless with your banking is one of the easiest ways to give the environment a little help, and just about every bank offers the service.
But there are other ways to green your banking, and options you may not have heard of. Take, for example, New Resource Bank in San Francisco. The bank only offers accounts to green businesses, and allows accountholders to network with each other. New resource composts and recycles in an effort to meet their goal of 95% waste diversion away from landfills, and every swipe of your debit card earns money for their nonprofit partners.
There’s also GreenChoice Bank, which is based in Illinois. The bank targets their lending to the sustainable business community, and half of the management is accredited in Leadership in Energy and Environmental Design (LEED).
Houston-based Green Bank will donate $50 to one of a list of local environmental organizations when you open a business or personal money market or checking account. The bank headquarters are LEED Gold-Certified, with minimized resource consumption and rainwater irrigation.
If these banks aren’t in your area, don’t despair! Green America offers a list of community development banks and credit unions, as well as a campaign to “break up with your mega-bank.” Switching to a greener bank can help you take your business sustainability one step further. It will also put you in good company––who knows, you might even make valuable connections with likeminded entrepreneurs.
Tim Chen is the CEO of NerdWallet, an unbiased resource for the best business credit cards.

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By Posted on Posted in Energy & Sustainability, People Helping People, Shel's Personal Life, Uncategorized Tagged with ,

Got to brag on myself here. I was deeply honored to be inducted in October, honoring my 40 years of work as an environmental activist and wrier. Now I just found out the National Environmental Hall of Fame put up a whole spiffy page about the event.

I welcome your comments about it here.

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By Posted on Posted in Business Ethics, Corporate Social Responsibility, Ethics in Government, Ethics: General, Peace and War, Politics, Social and Economic Justice Tagged with , ,

60 Minutes reports that not a single bankster has been prosecuted on criminal charges over violations of the Sarbanes-Oxley Act (a/k/a Sarbox)—the corpoate ethics law much-ballyhooed by reformers and much-belittled by corporations (on whom it imposed a significant paperwork burden).

As the TV program documents, there’s plenty of evidence of criminal wrongdoing, and there are people who would be perfectly willing to testify. Why the failure of will?

Could it perhaps be related to that other failure: failure to prosecute the leaders of George W. Bush’s administration who lied their way into two wars, passed billions of dollars in sweetheart deals, stole two presidential elections (and likely a few key races in Congress), and approved a regulatory climate that let the banks and polluters run amok?

Just wondering out loud. What do you think?

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By Posted on Posted in Business Ethics, Corporate Social Responsibility, Ethics in Government, Politics, Social and Economic Justice, Transparency vs. Secrecy

Must-read article by Eliot Spitzer on how banks defrauded the government into giving a whopping $7.7 trillion in secret loans, with no conditions, under false pretenses. That is half the entire GDP!

And that’s OUR money, folks! Bush’s “regulators” let these deals happen with no scrutiny of the banks, and nobody was scrutinizing the regulators.

“If you’re not outraged, you’re not paying attention.” (author unknown)

“Justice, justice shalt thou pursue.” (The Talmud)

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By Posted on Posted in Business Ethics, censorship, General Commentary, Marketing Trends/News Tagged with , , , ,

There’s dumb, and there’s dumber, and then there’s really dumb.

Sometimes, it takes an advanced degree to be really dumb. Like the lawyers who work for the fast-food chain Chick-fil-A. In their infinite wisdom, these lawyers apparently decided they own the phrase “eat more,” and went after EatMoreKale.com for trademark infringement.

Sorry, but this doesn’t wash. Coupling the words “eat” and “more” predates Chick-fil-A, I’m guessing, by about 1000 years. Chick-fil-A also deliberately misspells its slogan, which is actually appropriate for trademarking, because trademark law rewards unique spelling (yeah, trademark law is one reason for the dumbing down of our whole culture—but that’s a post for another day). Since its actual slogan is “EAT MOR CHIKIN,” the company might have a claim for “eat” followed by “mor” without the e at the end, all in caps.

But NOBODY except a very dumb lawyer can possibly confuse three cows on a white background, each holding a word of the thin, handlettered-looking misspelled Chick-fil-A slogan, with the thick black letters, bright green circle, and black background of EatMoreKale.com—any more than they’d confuse eating fast-food factory meat with kale.

Is it any wonder that people make so many lawyer jokes? Can somebody please tell the Chick-fil-A lawyers to get a life?

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By Posted on Posted in Abundance and Prosperity, Marketing Techniques and Philosophies, Shel's Personal Life

Yesterday was a challenge to find the bright side of things. But proving that I am in fact a PR guy, here’s how I spin it:

  • My e-mail started working again by itself, and the 16 hours it was down is nothing compared to the 55 hours without power after the snowstorm (though I’d have rather done something else with the hour-plus of testing I did)
  • When I finally got through to person #5 on the 40-minute tech support call, he not only got my fax working properly in just a couple of minutes but he was a pleasure to talk to
  • I used a big chunk of the on-hold time to go through two weeks of Twitter new-follower profiles and follow back the interesting ones
  • I actually liked the guy who came to do a $69 duct cleanout and tried to bait-and-switch me into a $1900 home repair project (and Groupon offers a satisfaction guarantee, so I should get my $69 back)
  • Despite waiting until almost the end of the month, I went late enough in the day for my car inspection sticker that nobody was ahead of me
  • It was a beautiful day and I got a nice hike in the woods
  • Before all this craziness started, I got a nice piece of client work completed early in the morning

    • I decided decades ago to have a happy life, and it was an excellent decision. I see days like this as merely a reminder of that resolve, even if I do feel rather heavily tested at the moment.

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    By Posted on Posted in Abundance and Prosperity, Diversity, Entrepreneurship, General Commentary, Marketing Trends/News, People Helping People, Socially Responsible Investing Tagged with , , , , , ,

    The pundits have dubbed today “CyberMonday,” meaning we good little sheep are to go bravely forth over our modems and contribute to the global economy, from the comfort of our homes and offices.

    Well, sorry, but I’m not playing. I did participate in Small Business Saturday, whose focus was on buying local. But I feel no need to glorify online commerce.

    I’m actually a strong advocate of buying local when it’s practical. Local purchasing means money stays local. The people employed by locally owned stores spend their own money right here in my community. And the jobs I help create reduce unemployment right here where I live. And the culture of locally owned bookstores, artist venues, hardware stores and such makes my community a more desirable place to live. That’s the kind of abundance I wish to encourage.

    Mind you, I’m not a purist. I do buy online. I do even buy from chain stores sometimes. I do see the occasional movie at the mall (though I see a far greater number at my local independent cinemas). But today, as millions rush to their workstations to undermine the lcoal economies, I can bloody well keep my wallet away from my computer. If I buy anything today, it will be at a local store.

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    By Posted on Posted in Abundance and Prosperity, Energy & Sustainability Tagged with , , , , , , ,

    I’ve always said that if we could get most of our hot water from the sun in our antique (1743) house in cloudy, cold Massachusetts (which we do), it should be easy for most of the country to heat water with the sun.

    Taking that philosophy much farther, Paul Brazelton’s Minnesota family has just done a deep-green retrofit of a 1935 house—and yanked out the furnace. With frequent temperatures of -20F and spikes well below that, this is a brave thing to do.

    But not unproven. Energy visionary Amory Lovins also lives in the snowbelt (just outside Aspen, Colorado). While he doesn’t see the temperature extremes of a Minnesota winter, his no-furnace house was designed and built back in 1983, with technology we’d now consider quite primitive—and he grows bananas in his sunroom. And thousands of Passivhaus Institute-certified EnerPHit homes have been built in Germany and Scandinavia (also not known for balmy winters).

    The Brazelton project will be the first certified EnerPHit home in North America.

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