Month: August 2021

By Posted on Posted in Activism, Environment, Innovation, People Helping People, Politics, Psychology, Social and Economic Justice Tagged with , , , , , , , ,

Joel Makower, Executive Director of GreenBiz.com, posted a thoughtful article about creating systemic change–and actively requested the wisdom of the collective mind. And Gil Friend of Natural Logic devoted an hour and a half to an open discussion of the same topic (It will probably be called “Living Between Worlds #2.5 and it isn’t posted yet as I write this the day the conversation took place).

This is not a coincidence; Gil sent the link to Joel’s article around before the call to everyone who registered for it.

I found the article provocative enough that I posted this comment (and the Living Between Worlds open discussion was so fascinating that I plan to listen again once the video is available):

 

Good piece, Joel. You’ll be glad to know Gil Friend @gfriend kept his promise to discuss this topic in the monthly “Living Between Worlds” brain trust Zoom.

I come at systemic change through a lifetime of weaving together my two “split personalities” as both a marketer specializing in green and social change companies/products/services and as an environmental, social justice, and peace activist whose credits include starting the movement that saved a threatened local mountain.

Through the nonviolent social change lens of people like George Lakey and Erica Chenoweth, I look at institutional structures: how they prop up the system, create major barriers to change, and ultimately fail because they fail to change–and where they are weak and shaky and vulnerable. Sometimes they collapse with surprising speed (think about the Arab Spring a decade ago, or the government of Afghanistan just in the last ten days. Sometimes, it takes decades. The Quakers targeted slavery for about a century before it was illegalized.

But the marketer in me says systemic change is far more likely to succeed if the effort was made to change popular opinion first. The US civil rights movement created the opinion shift that made civil rights legislation not only possible but enforceable. Opposition to the Vietnam war was strong enough that LBJ felt a need to withdraw from his re-election campaign, years before the troops finally came home. And when we did Save the Mountain here in Western Massachusetts 21 years ago, our first task was to change the “this is terrible, but there’s nothing we can do” mentality. Once we shifted that, the victory was very quick.

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By Posted on Posted in Advertising, Copywriting, Demographics/Psychographics, Diversity, Eco-friendly, Environment, Green Living/Green Lifestyles, Innovation, language, localism/locavore, Marketing Techniques and Philosophies, People Helping People, Politics, Psychology, Talking to the Other Side Tagged with , , , , , , ,

The owner of the Step Into the Spotlight discussion group, Tsufit, asked what kind of marketing could help Canada go smoke-free by 2035. My answer doesn’t fit into LinkedIn’s comment space, so I’m sharing it here:

 

Ooooh, what a wonderful project! If I might make some cross-border observations that an actual Canadian might find lacking, I would, first of all, identify the key attributes of not just each province but each region of each province and target different themes and different platforms that will work will for each. I’d remember the wild successes on my side of the border of “Don’t Mess With Texas”–which started as an anti-littering campaign and became an unofficial state slogan and a core part of Texans’ identity–and the “I Love New York” campaign that helped the Big Apple find its way from near-depression in the 1970s to, once again, the happening place that “everyone” wants to be part of–and then the state successfully expanded the campaign to talk about all the other parts of New York State.

In libertarian rural Alberta, it might be about the personal freedom to enjoy clean, smoke-free air and the desire to keep out of the clutches of National Health Service doctors by staying healthy. For Quebec City, ads (in French, of course) that might make Anglophone Canadians choke but appeal to the sense of separate identity, e.g., “Oui, we are a beautiful capital city–but we also want to be the capital of good health and clean air.” In a more rural part of Quebec, such as the Gaspésie, they might tout the health benefits of the rural lifestyle, fresh food, and clean lungs.

In the Inuit areas, it might focus on communitarianism, tribal values, etc. For the Metro Toronto and Vancouver markets, perhaps an appeal to cosmopolitan sophistication. “Thinking of smoking as cool is SO 1950s. We’re too smart for that now.”

This national effort of a series of hyperlocal campaigns would need people on the ground in each area to really figure out the touchpoints for each audience slice. And it would be across many media, from traditional TV and print and radio to Instagram, TikTok, etc.

AND it would include a significant curriculum component starting around 3rd grade, to build the defenses of rising generations against tobacco industry hype, to inoculate students with the knowledge of health, economic, and pollution/carbon consequences, and to foster development of healthy lifestyles and a different set of pleasures.

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By Posted on Posted in Ethics: General, General Commentary, language, Psychology, Shel's Personal Life, Talking to the Other Side Tagged with , , , ,

We hear a lot about being shamed for doing the right thing–yet there’s little mention of the internal shame we might feel when we FAIL to step up and be vulnerable. I have very few regrets in my life, but I feel shame about three incidents where I had the chance to do the right thing and didn’t take it: one was right after we bought our first house and our immediate neighbors invited us over to get acquainted–and made a racist remark about Puerto Ricans. Knowing I was going to have to live next to these people for years, I chose to remain silent and I still feel shame over that. The other was many years earlier, when, as a teenager in high school, I walked by a large man who was addressing a petite young woman. He turned straight to me and asked, “doesn’t she have tiny t–ts?” I knew I didn’t want to encourage him but at 14 or 15, I didn’t yet have the languaging to effectively interrupt that kind of oppression. I didn’t know how to throw some comfort her way without sending him into a potentially violent rage against her. I took the cheap cop-out, “I can’t see. Her arm is in her way.”

The third was even earlier. I think I was 11. My only summer in sleep-away camp. There were six of us in my bunk. Three were bullies, two of us were constantly picked on, and the 6th was our protector. Near the end of that horrible two weeks, the bullies forced me and the other scrawny kid to fight each other. He was even weaker than me. Shamefully, I chose the self-protection of not getting beaten up by the three thugs. I hit him as gently as I could. Our protector (a small-framed boy, but one with enormous self-confidence) walked in near the end of the battle and was disgusted with the me. I lost his respect. He gained even more respect from me. And I don’t think I’ve hit anyone since.

And I was enormously proud decades later when my daughter, then just six years old, interrupted the bullying of the odd-boy in her kindergarten. 

The shame of letting others down and not being true to myself I felt in these three incidents is very different than the shame I felt at about age 11 when I experienced a rape by a stranger on the street (yeah, I’m a male #MeToo). I felt horribly unclean and ashamed, but I knew this was out of my control. Still, it was four years before I could bring myself to tell anyone–and I don’t think it’s a coincidence that I didn’t discover my bisexuality until I moved 600 miles (1000 km) away from that stairwell.

There are plenty of times when I did speak out. When I did the right thing. When I took some personal risk. But these three failures still hang over me. The most recent was in 1986, yet, all those decades later, I am still ashamed.

Are there times in your life that YOU regret not stepping up?

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By Posted on Posted in Abundance and Prosperity, Innovation, language, Psychology Tagged with , , , ,

Guest Post by Dan Miller of 48days.com

Editor’s Note: Not only do I love the message about overcoming others’ fears, but I love that Dan was inspired to write this by a visit to the zoo. I’ve been saying for many years that we can find ideas anywhere. I even have a big research folder for a book I haven’t yet gotten around to writing, “How to Find Your Next 10,000 Ideas.”

—Shel Horowitz, editor

Not too long ago, when I was at the Nashville Zoo with my granddaughters, we watched as the zookeeper offered to let small children hold an ostrich egg.

These amazing eggs are approximately twenty four times the size of a chicken egg and weigh about three pounds. But rather than embracing a once- in-a-lifetime experience, almost without exception the parental caution was—”Now, don’t drop that egg.”

Just what do you suppose was at the top of every little child’s mind as they carefully took that big egg into their arms? Were they marveling at the size, wondering how long it would take to hatch, imagining using that egg as a volleyball, or basking in the educational enrichment of the moment?

No, I suspect that the thought foremost in their minds was—”If I drop this egg I’m in big trouble.” I doubt that the teaching experience went much beyond the fear of dropping that egg.

Fear masks our ability to see the positive. If you’re focused on not dropping the egg you:

1. Will not try for the promotion now. “I’ll just hang on to what I have.”

2. Will not start a business in this economy. “It’s too risky.”

3. Will not buy a house. “If I ever get behind on payments the bank could foreclose.”

4. Will never love deeply. “What if I’m not loved in return?”

Most parents have never held an ostrich egg. They base their experience on knowing chicken eggs are fragile and break with the tap of a spoon.

Most people don’t know that an ostrich egg has a thick shell that requires a hammer or drill to crack.

Maybe the people holding you back have experienced too much pain, shortage and despair. They may be watching too much news on TV.

But don’t let their fear deprive you of a once-in-a-lifetime thrill.

Go ahead, take that trip, write that book, open that ice cream shop or buy that little house you’ve been wanting.

Live your life driven more by curiosity and passion than by fear.

And if you drop the egg, call twenty of your friends and enjoy an incredible omelet.

I hope this serves you well,

Dan Miller

This is an excerpt (used with permission) from Dan Miller’s book 48 Days To the Work and Life You Love. You can find out more at https://www.48days.com Facebooktwitterpinterestlinkedinmail