As a new subscriber to John Corcoran’s newsletter and a constant reader, I followed John’s link to his list of 20 influential business books. It was a terrific list (I’ve read quite a few of them). And he got quite a few additional suggestions from readers. (Side note: sign of a successful post: 40+ comments, most of them recommendations.)
He has never heard from me. As far as know, he has no idea who I am. But I, of course, jumped in. I’d like you to read my comment in “learning mode,” think about what lessons you can pull from it, and post a comment on this page. THEN check out the lessons I think I’m imparting here, and comment again on that page. (You probably want to look at John’s list first.)
Hi, John, great list. I’m fairly new to your email tribe and this is the first time I’ve seen it. I’m a business book writer and an addicted reader (read about 70 books in the first 9 months of 2015) and was delighted to see how many I’ve read. I’ll look forward to listening to some of those podcasts. I’m listening to the interview with Dan Pink as I write this.
My own recommendations? Two in particular that no one else has mentioned:
1) The Success Principles by Jack Canfield and Janet Switzer. By far the best thing I’ve ever come across on personal motivation and the life hacks to build world-changing influence.
2) Cash Copy by Jeffrey Lant utterly changed the way I think about copywriting. Plenty of other books I’ve read since have a similar trajectory, but Cash Copy happened to be the one I read first–somewhere around 1988 or 1990. It turned me on to the whole idea of the you-focus of solving a pain point or helping the reader achieve a goal, rather than what I call “we we we all the way home copywriting” (e.g., “At _____ [company], we believe…”). That led me to develop “story-behind-the-story” marketing materials for my clients, such as a press release for a book on electronic privacy that used the headline, “It’s 10 O’Clock—Do You Know Where Your Credit History Is? (The book didn’t even get a mention until the third paragraph.)
I’ve been told by a number of people that my own Guerrilla Marketing Goes Green has opened them to the idea that green business is not just the right thing to do but can be quite profitable, thank you. I’m hoping my next book, Guerrilla Marketing to Heal the World, will broaden that discussion to show that turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. John, I’ll be in touch with you privately to see if you’d like an advance review copy.
—Shel Horowitz, https://impactwithprofit.com
Again, I invite you to post your immediate takeaways here. Then visit https://greenandprofitable.com/the-lessons-i-think-i-was-teaching to see if my intention matched your reaction, and post again over there. It may prove a fascinating and illuminating conversation—and give you lots of insight to use in your own marketing and customer relations.
In part 1 of this post, I referred to the “story-behind-the-story” news releases I learned to write after reading Jeffrey Lant’s Cash Copy. So here’s the story behind the story of Part 1: the lessons I hope you come away with.
First, of course, are the obvious messages: John Corcoran and his readers prepared a good resource, and reading those books can provide you with new skills and insights. And the two books I added to the list provided ME with important skills and insights.
But I’m a marketer. There’s a deeper psychology here. I believe in transparency, so I’ll step you through the goals I had in posting this, and the action steps I took to meet those goals—so perhaps it may influence the way you craft your own messages:
To introduce myself to—and build and nurture a relationship with—John Corcoran. I build relationships with many people who have a network I want to be part of, and who I’d like to see me as a colleague whose expertise complements theirs. This is my first communication to him. I got on his list a few weeks ago after listening to a webinar he did with one of his marketing partners. As far as I know, he doesn’t subscribe to my newsletter, doesn’t know me from any of the discussion lists I participate in, hasn’t heard me speak or read any of my books. Thus, I’m assuming it’s a cold contact.
To introduce myself to his community in ways that may spark interest in my books and/or consulting and copywriting services
Notice how I work toward those goals as I:
Complement him on the resource he put together, right in the very first paragraph
Mention that I’m a business book writer—thus positioning myself as someone it makes sense to pay attention to, since he pays attention to all these other business book writers—and an addicted reader who consumes business books, and thus a natural member of his community
Show that I’ve taken the next action step: listening to his podcasts and naming the first one I played; I’m engaging with his material and psychologically rewarding him for making the resource available
Add two new books that no one has mentioned, along with the reasons why I recommend them—and in those reasons why, I begin to reinforce, not just to John but to anyone else reading this page, the idea that I’m a creative, problem-solving marketing guy that people could turn to for new approaches to marketing (notice how I mention that the example was from work I did for a client)
By citing the year I first read Lant’s book, show that I’ve been in this world for decades
By using the “we we we all the way home” reference, show that I have a sense of humor and a knowledge of cultural references
Provide direct value in the post, by suggesting (without selling and without hype) and giving an example of story-behind-the-story copywriting and mentioning that going green/solving the world’s biggest problems can be a formula for profitable, successful business
Reference the relevant book I have out, and the one that’s coming out soon
Make a direct offer to John: the gift of an advance copy (of course, I’m hoping he will recommend it to others)
Tell him to expect a private email from me, so when he sees it, he’ll open it
Finish with the most relevant of my website URLs, so anyone else whose attention I caught can easily track me down without having to do a search
Incidentally, this transparency extends to my outreach to John. When I send my private note, I will include the links to these two posts so he can see how I used my post on his site as a case study for you. 😉
Once again, yesterday, I came across the tired old canard that the only way to fight bad things and bad people is to put weapons in the hands of good people. We hear it after every mass shooting.
And not only is it not true, it’s a very destructive thought pattern. Too often, when good people get guns, they turn into not-so-good people. Lord Acton’s famous dictum, “Power corrupts. Absolute power corrupts absolutely” seems to hold very true. Dictators were often first hailed as liberators; as one of hundreds of examples, think about Zimbabwe’s Robert Mugabe.
Gandhian techniques were actually very effective against the Nazis. The scholar Gene Sharp documented this extensively in The Politics of Nonviolent Action trilogy. And frankly, the Brits in India were no saints. They were brutal and violent, though lacking the organized killing machine (gas chambers, etc.) the Nazis built. You may be familiar with the King of Denmark very publicly wearing the yellow star. That’s just one example of hundreds. Many of these incidents had better outcomes than a lot of gun-based responses. And even when they didn’t, the reprisals were directed against those who acted, and not—as so often happened when partisans killed Nazis—the entire community.
The segregated American South was also quite brutal and violent, as shown very effectively in the recent movie, “Selma.” Martin Luther King considered Gandhi a mentor. Gandhi in turn learned from (and actually corresponded with) Tolstoy. Mandela, I’m sure, studied both Gandhi and King, and in turn influenced the Arab Spring.
Leslie Hinkson: If we want real desegregation, we need to not only make sure black and white kids attend the same schools, but that they interact socially within the school.
Bill Miller: To deal effectively with homelessness, first get people off the streets and into housing. THEN start addressing the other pieces, like jobs, addictions, etc. And this is good for the community, even the business community.
Amanda Herman: Making films “focusing on what people wish to happen, in their dreams. What is it to make someone else’s dreams come true? I gather with people to transform their ideas into public arts projects…The outcome of each project is joy…What’s possible and impossible in the world is largely a social construct. It’s up to us to redefine what is possible…and make it happen.
Darby Dyer: Despite 100,000 objects between the sun and Jupiter, our risk of being hit by the kind of cataclysmic asteroid that may have wiped out the dinosaurs. And the sun will keep producing energy and light for the next 5 million years or more. We are the “Goldylocks planet,” with perfect conditions to support human life. But even if we don’t have to worry about the planet surviving, we do have to worry about human survival. Catastrophic climate change is real, it’s here, and our window for addressing it is shrinking.
Nick Cummings: A recent high school graduate who has faced disability-level breathing problems since birth, he shared insights on being social when you don’t fit in, and on overcoming the depression of being different: “DON’T think the answer is in a pill or a bottle, unless that pill is made of chocolate and the bottle is Mr. Bubble bubble bath…Find the positive in every situation. Take all that raw emotion and have it drive you to be better…We’re all gloomy depressive messes some time. But there must have been something so fantastic before that to make you feel that way. A roller coaster doesn’t only go up.
Laney Rosenzweig: If we can replace the images we have of traumatic events (often with metaphors), we can reduce the post-traumatic stress. Our memories are not fixed, but fluid, and we can create memories of traumatic events that we can live with, that don’t trap or paralyze us.
Thom Fox: As a former drug abuser and gang member, “I’d been on my way to being dead…Life doesn’t have to be miserable. If you don’t like your life, change it. I understood that I could reach out and they’d be kind enough to help. No one succeeds alone. Once you get through hell, you can help one person, two people. That could be exponential and change the world. The more opportunity you create for others, the more you create for yourself.
“The one commonality for all the bad things that happened to me—was me. That’s what I had to overcome.
“Tofu takes on the flavor of whatever it’s with. People are like tofu. Surround yourself with potential, and it will be fulfilled… One person changed my life. I’m passing that on exponentially. What if your conversation was that one thing that changed their life?”
Angela Lussier: “When I graduated, I thought I had to abandon the artist in order to become a business person. What I realized is I can be an artist and a business person. Even stuffed celery could be an art project…I did a video, with sliding down slides and swinging on swings. I thought, is this something business people do? But the response was, ‘we had so much fun watching you have fun as you taught business principles.’
“The difference is my mindset. I was really outcome-focused at the beginning. Today, I have a creator’s mindset, more focused on learning and growing—the journey. The creator’s cycle: Being–>Dreaming–>Doing–>Making–>Being (reflect on what happened/worked: what happened, what didn’t, what am I scared of). The moment we want to quit lies right before the doing stage. When you move from ‘this won’t work’ to ‘let me just try this,’ a lot of things happen.
“When I figured out that I’m a weird person, I found out everyone else is too; we’re all just pretending to be normal.”
Several other speakers were also on the program, and they had good insights as well—but the notes I took on their sessions don’t lend themselves to reportage. Here are their storyboards (all prepared in real time by the graphics agency Collective Next).
Summary board prepared in real-time at Randy Pierce's talk on blindness, TEDx Springfield
Summary board prepared in real-time at Randy Pierce’s talk on blindness, TEDx Springfield
Randy Pierce, an athlete who recently climbed Kilimanjaro, enjoys a spectacular view or a great sunset—even though he happens to be blind. Just because he can’t see it and has to have it described doesn’t mean he can’t enjoy. His talk was my personal highlight of the fourth annual #TEDxSpringfield yesterday.
Formerly sighted, he had lessons for anyone going through a difficult transition, not just losing sight. “The transition trauma moment is incredibly difficult…If we want to just live there, we can be paralyzed and stay there forever.” Anger and depression are perfectly normal when you lose something you’d always had, but it’s our choice about whether to remain stuck there, or use the trauma to springboard growth. He shared a powerful example of this from his own experience learning to use a blind cane.
While the blind cane was the tool that let me walk around safely, it was also my scarlet letter that let me feel less than, feel their pity, their lack of understanding…
In those early stages, you might be angry, depressed, enthused, in denial. I was all of those. I broke my cane and threw it away, focused on the risk management of how people would react to me… I accidentally knocked over a toddler [too low to the ground to enter Pierce’s sensory awareness] who didn’t have the warning of my cane. I let my vanity restrict me and it caused damage. A really good eye-opener on evaluating more of the risk and what is the right way to manage it.
Once, he asked if anyone was sitting in a bus seat, and hearing no response, plopped himself in the lap of a woman too shy to answer his query. And this, too, was a teachable moment for Pierce:
I can mitigate the challenge of social interaction. I wear glasses so others are not upset by my eyes shaking back and forth. I could have said “if you’re sitting there, please say hello so I don’t sit in your lap,” instead of “is anyone sitting there?”
What he learned from these early experiences is that the risk of being rejected by others is a lesser risk than the risk of failing to connect with those who are ready.
Reach out and connect with people. Make it safe for them. Take a way the risk of rejection for THEM. But how much greater risk is isolation? Make the risk of a little rejection and understand that [not all will work out]. People look for the safety of the community they have in their pocket (phones). But think about how many lost future communities [never occur because we isolate ourselves in our phones and ignore the people around us].
Pierce choses a dynamic, almost Mandela-like optimism and a methodical approach. He achieved an athletic feats that trips up even 90 percent of sighted people: grabbing a moving trapeze and using it to ring a bell.
I have plenty of points of darkness in my life. But how long do I have to wait until I put my focus to the dawn that’s coming, the vision? If you get that vision, there’s a great dawn ahead of you in many ways…Vision is always going to be waaay more important than sight.
See tomorrow’s post for other highlights of #TEDxSpringfield
Shel made friends with these three Australians while traveling in Turkey
Pretty much every networking guru agrees: sending handwritten notes, especially thank-you notes, is one of the best ways to grow your importance in the minds of the people who receive them.
And I know that the hand-written thank-you notes I’ve received stay in my own mind for years, even decades.
But maybe, like me, you have terrible handwriting. And maybe you also get very bad writers cramp. So I hereby give you permission to build your network through other tools. Here are a few of the ways I do that:
If I don’t recognize the caller ID: “Good morning/afternoon/evening, this is Shel. How may I make your day special? This starts a lot of great conversations.
On the discussion lists I participate in, I do my best to answer people’s questions with friendly, helpful, useful advice—and to answer a lot more questions than I ask. For about ten years, this was the biggest source of new clients in my business, and all it cost was my time.
Of course, I add value when possible. On social media, this is so easy: retweet, Like, and share good posts, sometimes engaging in dialog or bringing others directly into the conversation (tagging them). But outside of social media, you can add lots more value without a whole lot of work. Make e-mail introductions to people who could benefit from knowing each other, even if you have nothing to gain from their connection. Send an article or video link you think will interest your contact. Be of service as a volunteer. Interview movers and shakers for your blog, your telesummit, or the book you’re writing.
Each year, I select a cool oddball birthday greeting (this year, it’s space aliens singing Happy Birthday). Whenever a Facebook connection’s birthday comes up, my assistant sends them the greeting. When they thank me, I often ask how they’re doing,w hat they’re up to, and when they respond to that, I fill them in on my own very exciting work turning hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. NOTE: since many of my FB friends know each other, I typically do these as private messages rather than wall posts.
I’m always ready to start or join conversations with strangers—such as the three young Australian women in the picture, whom I met while hiking in Turkey. I’ve actually formed lasting relationships on public transit, at conferences, and yes, even at business networking events.
Thank people publicly. When you make people look good in front of others, they remember.
What surprised me about Seth Godin’s blog post today on cars vs bicycles was the way he based his pro-bike arguments in classic liberal altruism: protect the underdog, ensure the safety of the less powerful. This is even more remarkable because he lives in New York City, whre bikes have clear superiority over cars for many purposes. (His tounge-in-cheek pro-car arguments, on the other hand, were like the modern Republican Party: I have more power than you, so get out of my way.)
I’m a big believer in convincing by harnessing the reader/listener/viewer’s enlightened self-interest. So I’d rewrite his pro-bike list with these eight positive reasons:
In dense urban areas, you’ll get there much faster on a bike than in a car, for trips of up to five and maybe as much as seven miles, especially in rush hour
You can park within a few feet of your destination (in big cities, I often start looking for a parking space half a mile/one kilometer ahead, and sometimes don’t find a space until a mile/2KM on the other side)
In less populated areas, the bike provides a healthy, fun workout
You notice more on a bike: stores and restaurants to check out, architectural details, big scenic vista, some ripe and yummy fruit to pick on a wild raspberry vine, that gorgeous hawk soaring above you
You enjoy that wonderful feeling of being outside with the breeze and sun
Your carbon footprint during your trip is reduced by orders of magnitude
You get to smile and be smiled upon by other people; positive human connection, no matter how fleeting, is a good thing, and hard to achieve encased in a ton or two of steel and plastic
Bikes are waaay cheaper—bike economics: outright purchase of something between $200 for a decent used street bike on up to, say, $600 for a new one of better quality, maintenance costs of $50-$100 per year, fuel cost of zero; car economics: at minimum, $5000 plus hundreds or thousands in annual maintenance for a functional used car with a remaining lifespan of three years or more, plus costs of fuel and insurance, on up to several tens of thousands for a new one.
Of course, Seth is using the bike vs. car argument as a metaphor for the caring vs. selfish economy. But as an avid biker (going back to commuting to high school in New York City, and continuing through my current rural lifestyle)—and a benefit-focused marketer, I had to point out that bikes do actually offer a number of real advantages.
Aftermath of Hurricane Katrina. Photo by Palmer W. Cook
Aftermath of Hurricane Katrina. Photo by Palmer W. Cook
It’s not often you hear a self-professed liberal Jewish feminist open her talk with ten minutes praising the Pope. But that’s how Naomi Klein, author of This Changes Everything, The Shock Doctrine, and several other groundbreaking books, began her talk at Mount Holyoke College last night. While acknowledging a litany of areas where she and Francis have profound disagreements—among them same-sex marriage and a woman’s right to control her own body—she thanked him publicly for his attention to the planet in peril and its dispossessed people, saying he was a great example of what environmental leadership looks like right now.
And for Klein, those two areas—helping the planet and replacing poverty with abundance—are forever braided together. “Climate change is an accelerant to all the other issues going wrong…It’s not about saying climate change is so big that it trumps everything else. All are equally urgent, and we don’t win by pitting these issues against each other.” We win, she says, by joining forces to demand holistic approaches that simultaneously solve climate heating, create jobs and economic opportunity, and remediate ism-based oppression—by “connecting climate change with a broken economic model”—a concept she calls “intersectionality.”
(This is a message particularly dear to my own heart, and thoroughly integrated into my forthcoming 10th book, Guerrilla Marketing to Heal the World as well as my own talk, “‘Impossible’ is a Dare.”)
The impacts of climate change, she notes, often fall most heavily among the very poor countries, and the very poor residents of rich countries. Oil refineries, coal plants, and high asthma rates tend to be found in low-income communities, often with high concentrations of people of color. Rising floodwaters will inundate poor, tiny island nations first. “It’s not just about things getting hotter, but about things getting meaner. More militarized, more racist,” as we see in the response of countries like Hungary to the Syrian refugee crisis. Which she sees as climate-related, noting that the Syrian civl war followed the worst drought in Syria’s history. Climate change, she says, is also a women’s and a feminist issue; the impacts hit women disproportionately as well.
So her challenge to climate activists is to turn “disaster apartheid” (e.g., the detestable official response to Hurricane Katrina) into “energy democracy.” And that includes making sure that the communities hit hardest are first in line for improvements that meet their needs.
Hurricane Katrina, which inspired Klein to write The Shock Doctrine and begin her climate study that led to This Changes Everything, was a perfect storm combining “heavy weather and a weak and neglected public sphere.” She points out that by the time Katrina made landfall, it had been downgraded from a Category 5 hurricane to a mere tropical storm. The levees should have withstood the onslaught, if they hadn’t been allowed to fall into disrepair.
While the world looked on with horror as “FEMA couldn’t find New Orleans,” and “prisoners were abandoned, locked in their cells as the waters were rising,” evacuees were given one-way tickets out, and the elites seized an opportunity to remake the city as a wealthier place, with 100,000 fewer poor blacks, even tearing down public housing projects undamaged by the storm, to replace them with high-end condominiums.
Quoting Black Lives Matter leader Alicia Garza, Klein says it’s time to “‘make new mistakes’…we can’t demand perfection but we can demand evolution.”
Examples of the old mistakes we shouldn’t keep making:
“Projecting messianic fantasies onto politicians” and becoming disappointed when they fail to save us
Believing we can solve all our problems with market forces (she cites the recent Volkswagen fuel emissions tampering scandal as an example of why that doesn’t work)—or with technological fixes, which include not only wonderful new green energy systems but also environmentally catastrophic technologies like fracking (“the oil companies have figured out how to screw us sideways”), tar-sands oil, and massive pipelines such as the Keystone XL
“Building a movement entirely of upper-middle-class white people and wondering why people of color don’t join”
“Tearing other people to shreds” in bouts of anger disguised as political purity
Thinking that any one of us can do it all ourselves
Noting that fossil fuel companies will work extremely hard to protect their enormous profits and will try to win the public by pointing out the lifestyles of luxury fossil fuels have allowed us, Klein says we won’t win by trying to educate fossil-fuel billionaires like the Koch brothers. Furthermore, “we cannot look at this without looking at who burned what, when. Fossil fuels have allowed us to live the fantasy of a life apart from nature. But the response from the earth, though slow in coming, says there’s no such thing as a one-way relationship, and you were never the boss! We could see this as a cosmic demotion—or as a gift.”
But we do have many victories to celebrate, including Shell’s decision this week in the face of strong opposition from environmentalists to withdraw from arctic drilling…China’s major reduction in coal development and initiation of carbon cap-and-trade—due to public pressure even in that repressive society—when only a few years ago a new coal plant was opening every week…the 400,000 new jobs Germany has created in shifting 30 percent of its energy from fossil and nuclear to solar and wind (to name a few). “As I talk to people, the biggest problem is that they think they can’t win. But we are winning, as part of a global movement.
And just as the shock of the Great Depression economic collapse created space for New Deal social reforms, so the climate catastrophe, coupled with the current collapse of fossil fuel prices, with the price of a barrel of oil plummeting from $100 to $50 in three months, could catalyze transformation: “integrated holistic solutions and a road map. There’s a progressive tradition of using these shocks to build….a moment where we can do things that weren’t possible before. We can shut down bad projects and bad policy. We can win a moratorium on all arctic drilling. It’s easier to bring in a bold progressive carbon tax…the political goal has to be a polluter-pays principle…the mostr sustainable route is weaving together the yes and the no.” She delighted in recent progressive electoral victories in Alberta (long controlled by tar-sands-loving right-wingers) and in the UK, where the Bernie Sanders-like Jeremy Corbyn has just become head of the Labour Party. Also in Alberta, she took hope from a conference that brought together union miners from the tar sands, environmentalists, and many other sectors and emerged with a progressive manifesto.
Before a brief Q&A, she closed her formal presentation with a clarion call to optimism AND action:
We need to move from a society based on extraction to one based on caring, including a guaranteed annual income. Caregiving jobs are climate change jobs. We must expand the caring economy and contract the careless economy. 2016 is a leap year; we add a human-created day in deference to the earth’s rotation. That’s an increased opportunity to build a much better world. We will be told it’s impractical. But $2.6 trillion has been divested from fossil fuel.
Quoting a woman leader in Nauru, a tiny Pacific Island being lost to climate change after a catastrophic history of exploitation by First World economies (Klein chronicles the sad tale in This Changes Everything), she continued,
“If politics are immovable, let’s change the politics.” Now is not the time for small steps. Now is the time to leap!
What does that mean? Hundreds of thousands of vehicles “partying like it’s 1959,” belching unmitigated particulates into the air that you and I breathe. There were no emissions requirements at all in 1959, in case you were wondering.
This is outrageous! In addition to the recall and the fines, I think this is grounds for a widespread boycott. Being not just lied to but poisoned by a major company that pretends to care about the environment is not acceptable behavior. We as consumers need to stand up and say, ‘ENOUGH!”
And we consumers have power. There’s a long and honorable history of boycotts sparking change in corporate behavior. Just ask Nestlé.
The above link is to the New York Times article, but this act of deeply purposeful criminal fraud is all over the news media. This link goes to a Google search for “volkswagen defeat device emissions.” As of 6:09 p.m. Eastern on Friday, September 18, Page One results include stories in NPR, the Washington Post, and USA Today in addition to the Times.
One of the points I make when I give my “‘Impossible” is a Dare (NOT a Fact)” talks is that every one of us has the power to be an agent of change. For every Count Leo Tolstoy (born into wealth and privilege and used his position to work for social change), there are dozens if not hundreds of Martin Luther Kings, Gandhis, and Mother Teresas: ordinary people doing extraordinary things. Most meaningful social change gets accomplished by ordinary people, especially when they organize and work together. I personally started the movement that saved our local mountain. Bree’s courage and power are the norm, not the exception.
I’ve often heard very successful people get asked, “How did you do _____ before you were _______ (the successful person’s name, emphasized)? Even with my own rather limited fame, I’ve been asked “How did you save the mountain before you were Shel Horowitz?”
Here’s what they’re missing. What turned me from Shel Horowitz, self-employed marketing consultant working out of a farmhouse, to Shel Horowitz, locally famous saver of mountains, was going out and starting the movement to save the mountain. It was the doing that created the fame.
Yes, I did have the marketing skills to leverage that and eventually build a brand around profitability consulting for green and socially conscious businesses. Yes, I had the writing and research skills to create a body of work that attracted a major publisher and a celebrity co-author for my eighth book, Guerrilla Marketing Goes Green. Yes, I created enough leverage from that book to be able to do my 10th book, Guerrilla Marketing to Heal the World, comes out in March, with endorsements by Jack Canfield, Seth Godin, the founders of BNI and GreenBiz.com, the author of The New Rules of Green Marketing (among others), and essays from the authors of Unstoppable/Unstoppable Women and Diet for a Small Planet. I grabbed the opportunities to make more of a difference in the wider world, and not just my own community. But just because I made those opportunities happen doesn’t mean they weren’t available to others.
Social change can be based in very small actions. The backstory about Mistinguette Smith’s article is that her editor wanted to ditch the phrase in the title, “Stay Woke.” Mistinguette brought that discussion to Facebook, and that may have been why she eventually won the argument. But the key element to making the change is mindset. This is how I heard about her article before it was published, and how I knew it was published and could read it.
To accomplish positive social change, I think we need two things: one is the sense that we can make a difference and the willingness to try—something any of us can achieve.
The other is the motivation to achieve a higher good than simply obtaining power or profit.I’d even go so far as to say the need to make the world better is a basic human drive, just like food or shelter or sex. If we’re not doing this in some small way, we don’t feel complete.
Let’s look at the difference between two ordinary men who led their countries out of apartheid: Nelson Mandela in South Africa, and Robert Mugabe of Zimbabwe (formerly called Rhodesia). Both were hailed as liberators originally. Mugabe, a teacher and prison-educated lawyer, turned out to be a brutal thug, a dictator motivated by the desire for power and wealth.
But Mandela was clearly motivated by a desire to heal his suffering country. His actions were all about unity and reconciliation. He will be remembered as a hero to the end of time.
